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2015 / 16

CHEN YALI

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DESIGN //ILLUSTRATION


About CV

Watts Gallery Leaflet Design

Amour Island Board Game Design

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A Short Walk with Time Stop Motion Animation

Commission Logo Design /Illustration

Self Initiated Project Self Publication /Paintings

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OH! HELLO! ABOUT Chen YaLi, Taiwanese Started working with illustration and design three years ago. Deal with different styles of drawing solutions. Enjoy creating and experimenting throughout the making process. Explore how to contribute as a creative worker with design thinking and the power of illustration and graphic.

EDUCATION Kingston University | Communication Design: Illustration Masters 2014 - 2015 Learning design thinking, also the methodology of how to look in different perspectives and think broadly. The emphasizing experimental process to study and communicate ideas.

Chinese Culture University | Illustration Teaching Course 2014 Practicing multiple hand-drawing techniques and picture book developing. EC Design School | Digital Media Design Pre-sessional Course 2013 Master operating Photoshop, Illustrator and understand the aesthetics of design value. Chinese Culture University | Tourism Industry, English Literature 2008 - 2011 The training of business school for presenting ideas and learning teamwork with group projects.

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WORK HISTORY Onshow Design Agency | Graphic Design Intern Feb-May 2016 • Commercial photography • Photo editing • Assist senior designer • Digital graphic design, e.g. flyers, brochure design, vectorize sketches Graphic Designer & Illustrator | Freelance 2013-Present • Logo design • Execute mural project • Customize illustration, e.g. wedding invitation, postcards, CD cover, greeting cards etc.

SHOW EXPERIENCE AN-HE65 Caffe Taiwan | Illustration Show April 2016 Gallery Different London | Illustration Graduation Show September 2015 Fu-Zhong15 Taiwan | Fantasy Island: Illustration Expo August 2014 The Bo-pi-liao Historical Block Taiwan| Fantasy Island: Illustration Expo April 2014

SKILLS Adobe Photoshop Illustrator InDesign

Language Mandarin | Native speaker English | Fluent

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Watts Gallery | Surrey England Leaflet Design : Map Illustration

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Design leaflet for Watts Gallery Think about folding Research-oriented

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Background research about Watts

Some sketches for Watts Chapel

Visitor research

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Re se arc h I went through all the information I collected on the field trip which includes taking photos, their current leaflets, conversations with the people who work there. And then made this research folder, that helped me to understand what information is vital to be included in the leaflet and what kind of messages to carry out for the gallery to the visitors. Two things after the research that jump out which are the message of Art for all and a sense of art community that people can enjoy in their daily life.

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Fol d i ng I n spi r a t i o n Since I am going to focus on printed map as my outcome, folding is one of the elements to explore. How can add value to the ordinary leaflet without conflict with the style of the gallery? After looking many different references, the most inspiring one is the one of the invitation design of Royal Bank of Scotland from Nick Clark Design.

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Stamp of Mr. Watts

Sealing wax Watts Logo

Hand written font since it’s a letter

A letter for the visitors from Mr. and Mrs. Watts

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Texture of the illustration are gathered from the actual building at Watts Gallery

Cycling

Tea Time

Art Activity

Visiting different parts of the gallery

The illustration indicate the activities that the visitors can participate within the gallery. 13


Colouring sheet

Postcard Design

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Cotton bag

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Un fo l di n g

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Presentation

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Amour Island | MA Final Project Product Design : Board Game

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Romantic love Explore different forms of illustration Apply social psychologies studies and the influence of mass media

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Sta rti n g Po i n t This board game was inspired by the social psychologist Dr. Arron, in his social experiment 20 years ago he provided a point that by asking and answering questions to each other could level up the intimacy between people. Even the participants were strangers to each other but most of them did feel closer after the experiment. Therefore I want to develop this game that people can have a reason sit down and have a fun time with each other.

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There are many pattern and textures that are added into the illustration to make more depth.

Initiating composition for the board design.

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The idea is that there are people who are trapped on an island of love, so in order to escape the players have to defeat the monsters and success the task that comes along such as answering funny questions or dare task that involving interactions with other players.

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Monste r C ard s

PR INC E C HUC KY

HALF

Name of the monster

Prince Chucky heard there are many opportunities with girls if you ride a horse and put the girls in danger and save them

They won't stop looking for the PERFECT match

Description How harmful they are

TUR TL E P . Turtle P. wants to make sure every step is correct because he doesn't want to waste any time. But it has been 100 years since the last step.

SO ULMATE

Once you got possessed by Soulmate, they would live inside your head, you don't need to say anythink and they always know what you are thinking without you telling them.

Co nce p t Transfer those misleading love stereotypes into monsters that we have to fight with. Inform the players about the misconception of love. 24


FA IR Y GODMONST ER

M O UN T A IN T O P CO UP L E

They would always be there and guard you whenever you need it. You would never have to do any effert

The couple believe after the wedding they will not be as happy as now so they have lived in that mountain and have the same wedding over and over again for 10 years

ST A GE PUPPET

UN CO N DIT IO N A L SP IDE R

Puppets will have to do whatever the script says and do what the script asks they seldom live outside of their stage.

With extra hands they can do everything for you.

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The inspiration of some monsters are from the characters of ancient eastern scary tales

M AD D OG

MI MI

They are not always scary don't walk away just because it's angry face.

Mi Mi is afraid of showing its true self, but if it chooses you that means you are very special.

There are also good monsters

TEM P ER

P DA

Temper forgot how to be angry so he would do trick on other creatures to see how they get angry.

They would sing songs and kiss you only in public because they think this is the only way to show love.

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SKELET ON FLOWER

STI CKY SLI ME

With their deadly looks they can always survive, but in fact, they are very lonely.

Once they got dumped by other Slime they would liquify themselves like the end of the Slime world

M U SHR UM OUR

THE I CE BURG

They look very friendly so they could get gossip more easily and spread them widely.

Ships constantly sink because they couldn't see the hole body of The Iceberg

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C ER A M IC D OL L

O NE WI NG BAT

Because they want to be pretty and perfect forever so on of the wizards make them all become ceramic dolls.

They would only be able to fly when they agreed to the same direction.

C O L D S C R EEN

FI XHAND

They puzzle the people who look at it, they will clone a better version of you.

They were born with the tool hands, other creatures think they are too boring to hang out with. But they have the best hands in the world.

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Create interactions

TASK

TASK

Win a stare contest with one of the players in one minute

Do an impression of one of the players

FACT

FACT

Have I ever gone skinny dipping?

Most embarrassing parent moment

Conce p t

Sharing information

Some real interactions via the game to get some sparks with other players. 29


Finish the task successfully MONSTER CARD

C

Beat the monster by spin the Wheel of Heart that outnumber the stone of the monsters.

M

Y

CM

MY

CY

Example:

CMY

K

There are four good friends accidently trapped in an misterious island, the island sucks away their spirit. The only way out is to finish the task and collect the the spirit ball and get on the boat. Becareful for the monsters hidden in the island. Roll the dice to move Please pick the same colour cards that match to the block that you reach and read out the question. You will be able to collect the spirit balls when

SOUL MA TE

Once you got possessed by Soulmate, they would live inside your head, you don't need to say anythink and they always know what you are thinking without you telling them.

1

3

= 4 Spin one more time < 4 Got possessed by the monster so stop the next round > 4 Collect one spirit ball

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2 4

FACT CARD Answer the Fact in 30 secs TASK CARD Finish the task successfully

Place the spirit balls that you find

MONSTER CARD Beat the monster by spin the Wheel of Heart that outnumber the stone of the monsters.

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Spin board making

Heart Spin Board

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Hide behind the other chess

They can hold hands

E xh i b i t i o n D i s pl a y

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A Short Walk with Time Stop Motion Animation

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How â&#x20AC;&#x153;TIMEâ&#x20AC;?leaves marks on people Applying the concept of time using animation and illustration

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W hy movi n g i m a ge s? The center of the story is to show how time becomes visible and meaningful when it comes cross with the human. The reason to make a film is that it also gives the sense of time passing.

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Using Dragonfram for the stop-frame animation.

Testing and adjusting the light and focus before shooting.

Editing sound effect and unify the colour of the cut.

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A Short Walk with Time https://vimeo.com/127490642 Animation of Time

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Commission Identity Design Customize Illustration

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Hand drawn illustration and graphic design Learning from communication and the process

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SHIANGER S Logo Design

Design Brief /// /// /// ///

Design a logo for a fragrance selective shop, Shiangers. Both in English and Chinese. Deliver at least three concepts for the client to choose from. Could be more experimental about the initial concept.

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1 Hand Script

[Xiang] Fragrance

[jue] Duke

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Insp irati on s Since the fragrance products this shop represent are old Europen brands such as Bronnley, Disna, Somerset and English soap, so I chose to use a dip pen to create script logo. Try to present a sense of flowing and lingering.

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2 Beaker

Ad ve n tu rous Since one of the creators of the most important brand of the shop, S HI Bronnley, valued the scientific and experimenting respect of smells,ANG so I added in the shape of the beaker GERS and also implies that the shop is the container of exciting sense.

1.618

By using sans serif to create the sense of modern and playfulness.

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SHI AN G GE RS

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3 Vintage

P l a yfu l n e s s

SHIANGERS

Inspired by the vintage match boxes,giving a strong visual identity. So people can quickly relate to the European products.

SHIANGERS

SHIANGERS

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4 Geometry

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C l a ssi c Using Futura to create a sense of stability and lubricity. Play with the typography to give different styles. Eventually, clients like the last design so keep on polishing the details and try to make the outline cleaner and smoother. And applying the same style onto the Chinese characters.

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Br i g h t L i gh t Sof t Cl e a n

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Storia is an online shoe shop for ladies in Taiwan. The target market is professional women in their late twenties.

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STORIA Logo Design

Design Brief /// /// /// ///

Online women shoe shop logo design Font logo design Apply on business can and shoe box Extra two cards illustration for customers

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STORIA

TAIWAN

WOMENâ&#x20AC;&#x2122;S SHOES

Trajan Pro

Century Gothic

C onc e p t By using Trajan pro to give it a sense of fashion and elegant. This the design of A is inspired by one of the fairy tales Cinderella shoes.

Client loves the idea, therefore keep on doing some more modifications such as flipping the direction of the A and change the colour palette to be more settled.

storia

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Final result

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The water colour of the shoes icon is applied onto other visual such as the banner of the facebook, business card, and the shoe box.

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Both of the illustration for the postcard are hand drawn and computer colouring and texturing.

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地瓜車 Logo Design

Design Brief /// Local food shop logo design /// Easy to recognize logo /// Design one paper bag and two postcard

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[kao] Rosted

The logo is an inked brush illustration, it was an old tricycle with an oven on the top. The shop is a logo shop for selling baked sweet potato over 40 years since1976, the first owner was riding around and selling sweet potato with it. Roasted sweet potato is a traditional snack in Taiwan, especially in winter time.

Chinese Script from Calligraphy copybook

[de]

[gua]

sweet potato

[che]

car

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The shop is rather small and humble also as the food, so the colour palette reflects the idea of earthy and warmth. In order to keep it authentic, I used the brown paper bag and save some budget for the client.

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Apply the logo onto stamp to enhance the idea of old school style.

Same as for the slogan of the shop “Eat healthily” “Eat delightfully”

First Postcard design for the shop to give away. Develop from the paper bag with the illustration of the creator of the business.

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O th e r I d e a s Most of the people who shop their daily food or snack without knowing how itâ&#x20AC;&#x2122;s been made so I want to design this post card to show the customers how a traditional backed sweet potato is made. And since most of the customers of the shop are young females so I want the second postcard could be a bit more playful so apply a brighter colour palette also with vector illustration on the visual result.

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TAICHUNG CITY COMMUNITY INTERGRATION Mural Design Brief /// A mural project with Cultural Affairs Bureau, Taichung City Government /// Nantun District, Taichung City community integration program /// In total 52.2 square meter mural

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M u r a l fo r t h e c o mm u n i t y The project takes place in a small community in Taichung Taiwan, it is about using the history of this neighbourhood with a mural to connect people within the community. There are an old grocery store, a small train that used to passing here carry sugar cane, also an old profession of reproducing pigs. Itâ&#x20AC;&#x2122;s an old neighbourhood with many elderly people and young toddlers so the colour scheme is bright and joyful.

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WEDDING Logo Design

Design Brief /// Logo design for a wedding /// Hand drew logo with flowers /// Wedding invitation card cover illustration design

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T h e I de a The idea is that the bouquet is tied by the names of the bride and groom. I hand drawn the outline of the logo and digital colouring, and giving texture by adding noise effect. The couple is rather low profile so I choose the low contrast colour combinations.

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I n vi tati on C a r d The theme of the illustration is the joy of spring wedding. And on the back are two pets of the couple and the character is the traditional simple that goes on Taiwanâ&#x20AC;&#x2122;s wedding which means two joy.

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Self-initiated Illustration Multiple styles

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Story narrative Experimenting and reflecting

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ERASER CITY

Self-publication /// Use eraser to develop a series of images /// Cooperate with other illustrators /// Self edited and book binding

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Research and Brain Storming

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Co ncep t The project is to use â&#x20AC;&#x2DC;Eraserâ&#x20AC;&#x2122; to develop a visual story. I start with investigating the different shape of erasers, trying out different drawing styles and developing the story slowly by their features. Drawing with the pencil seems reasonable since the main character is a pencil man. There are three other Korean illustrators that participate together to publish it and sell the copies in London Gosh comics.

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DOT DUCK Chap book

Screen Print /// Illustrated story with calligraphy /// Screen printed chap book

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Sto ry The idea of the story is how to dealing the ordinary life of being a dot duck!

Two colour combination, screen print on cold pressed paper.

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HIDE AND SEEK Paintings

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Treasure Trove Mixed midea 2016 297 x 420 mm

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Pain and Sorrow Mixed media 2016 297 x 420 mm

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Too close to look Mixed media 2016 297x420 mm

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Open up Mix media 2016 297x420mm

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Unfolded secret Mixed media 2016 297x420 mm

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I nsp i ra ti on Revisit the young self and reflect on the present self. The inspiration for the character is the old photograph of my childhood, and the process of thinking back to those old memories gives me the idea to reflect the free spirits of a kid on experimenting the drawing techniques.

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CHEN YALI 0746 540 0060 chenyaliillustration@gmail.com cargocollective.com/chenyali chenyaliillustration.tumblr.com/ www.facebook.com/yalidraw

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THANK YOU FOR YOUR TIME

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Creative Portfolio Chenyali  

Design and illustration portfolio 2015-2016

Creative Portfolio Chenyali  

Design and illustration portfolio 2015-2016

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