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what is good? “perfume”


introduction

This is an informative and introductory booklet entailing a visually appealing collection of fragrances produced by the designer Marc Jacobs. It will be enclosed explaining how Marc Jacobs perfumes have inspired me to produce a brief and look further into aspects for designing product and packaging.

contents

Marc Jacobs Who is Marc Jacobs? The collection Daisy Daisy Eau So Fresh Sunshine Edition Oh Lola Dot Brief and aims Research into practice Inspiration Dot


who is marc jacobs? BIOGRAPHY Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for Marc Jacobs, as well as Marc by Marc Jacobs, a diffusion line, with more than 200 retail stores in 80 countries. He has been the creative director of the French design house Louis Vuitton since 1997. Jacobs was on Time Magazine’s “2010 Time 100” list of the 100 most influential people in the world, and ranked 14th on Out Magazine’s 2012 list of “50 Most Powerful Gay Men and Women in America”.

FRAGRANCE Marc Jacobs began offering fragrances in 2001, in conjunction Coty. Marc Jacobs for Women was the first fragrance offering, followed by a companion men’s scent in 2002. The brand began offering unisex splash colognes in large bottles emphasizing a single note such as Cotton, Cucumber or Fig, in 2006. His popular womens’ scent, Daisy, was launched in 2007 and has inspired a series of flankers. Women’s scent Lola in 2009 has also been a best-seller and inspired flankers and limited editions. Bang for men was introduced in 2010 and is a popular choice among young men.

Influential designer Creative collaborator Creative director: Diet Coke Louis Vuitton

Marc Jacobs

Marc Jacobs

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the collection 47 fragrances 2008

2009

2009

2010

2010

2011

2011

2012

2012

Designer Marc Jacobs has 47 perfumes in our fragrance base. The earliest edition was created in 2001 and the newest is from 2012. Marc Jacobs fragrances were made in collaboration with perfumers Yann Vasnier, Ann Gottlieb, Richard Herpin, Steve Demercado, Alberto Morillas, Annie Buzantian, Calice Becker, Loc Dong, Ralf Schwieger, Carlos Vinals, Vera Vanore, Patricia Choux, Maurice Roucel, Laurent Le Guernec, Patty Hidalgo, Andrea Lupo, Honorine Blanc and Givaudan.

Daisy Edition

2007

Marc Jacobs

Marc Jacobs

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daisy

Daisy is a sparkly floral-woody fragrance, fresh and feminine at the same time. It is devoted to a sophisticated, seductive, and dazzling woman, which at the same time strives to simplicity. It is captured in a lovely bottle decorated with daisy flowers on the top. Creator of this fragrance is Alberto Morillas.

Marc Jacobs

Marc Jacobs

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daisy eau so fresh

Daisy Eau So Fresh by Marc Jacobs is a Floral Fruity fragrance for women. This is a new fragrance. Daisy Eau So Fresh was launched in 2011. Top notes are grapefruit, green notes, raspberry and pear; middle notes are jasmine, rose, violet, litchi and apple blossom; base notes are musk, virginia cedar and plum.

Marc Jacobs

Marc Jacobs

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sunshine edition Marc Jacobs expands his perfume portfolio with Sunshine Edition collection consisting of the new versions of some of his most popular fragrances. Daisy from 2007, Daisy Eau So Fresh from 2011 and Oh Lola! from 2011 are the ones that got their new limited versions “dressed in the happiest colors of the season.� The new fragrances are named Daisy Sunshine, Daisy Eau So Fresh Sunshine and Oh Lola! Sunsheer.

oh lola The signature Lola bottle has retained its original design, updated with pink color palette. The young actress Dakota Fanning is the face of the campaign shot by Juergen Teller.

Marc Jacobs

Marc Jacobs

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dot Marc Jacobs Dot. The fragrance continues the cheerful game of petals decorated by modern and characteristic flacons of the Jacobs collection. Polka dots embellish red petals and a ball on the cap, which looks like ladybug in the heart of a flower.

Marc Jacobs

Marc Jacobs

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BACKGROUND/ CONSIDERATIONS

research into practice

Continue ongoing research exploring perfume, product and packaging design. Explore a range of primary and secondary sources for continuing documentation on my blog. |Develop a body of practical and contextual research that explores the relationship between two design areas this being branding and identity and product and packaging.

Mandatory requirements BRIEF

I aim to produce a body of work which explores the relationship between content, context and product in relation to Marc Jacobs perfumes. Produce a response that clearly and effectively exploits the concept of ‘perfume’. My aim is to create a brand of perfume inspired by elements of existing perfume bottle and packaging design, yet injects a fresh and individual feel to the products. The products should excite and attract young fashionable perfume collectors who are interested in beauty, the target audience are females aged 20-25. This age group will be interested in the popularity of perfume as well as the charming excitement that promotes scents. 

My work should practically and conceptually explore designs and innovative ideas such as bottles, packaging, samples, adverts, websites and additional promotional products.

Research Design direction boards Design sheets Presentation boards 16 page research booklet Initial ideas

Deliverables To produce a brand inspired by Marc Jacobs’s perfume designs, yet kept original, new and far from emulating the designers work. Create and identity within the work which entails product, range and distribution. Perfume bottle and packaging Promotional material to advertise the products Installation concept for displaying products

Brief and aims

Brief and aims

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dot inspiration Branding and identity

Fine examples of how products and be branded and recognised are shown in Marc Jacobs perfume collections. For instance ‘Dot’ has taken the concept of its name and acted on it to gain recognition for its title through circular imagery, design and most of all the product is is - Dot perfume bottle.

Product displaying

These are ideal example of how perfumes can be produced and displayed in areas which will create attention. This is exactly what i want to create to display my product and packaging. An installation concept behind the work.

Inspiration

Inspiration

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lisa burns research booklet ougd505

marc jacobs  

research booklet

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