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Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

Brief Outline / Structure Form

Context

Brief

Preparation & Research

Evidence Submission

Mandatory Requirements

Level 06

Amber Smith

Brief Number 0.0


Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

Level 06

Amber Smith

Vipen Brief Number 1.0

Context Scouting is about keeping communities together and allowing the youth to experience new things, learn new skills and create a friendship circle outside their currently schooling network. Scouting is often considered by youths as 'un cool' and 'dated'. This attitude needs to change and scouting need to be given a new image that says fun, exciting and adventurous. 6th Penwortham Scout group is a close knit community of family and friends who embark on various camps, trips and expeditions together where young people can build their social skills and complete highly rewarding awards such as Gold Duke of Edinburgh and Queen's Scout Award.

Brief You have been approached to create a new identity for 6th Penwortham scout unit based in Penwortham Lancashire. You must create something fun, exciting and refreshing that incorporates their values and reflects all dimensions of the group. You must create new branding and a logo under the name Vipen 6th Penwortham scout unit and apply this identity to a range of printed material such as posters advertising for new starts, a welcome pack and also digital material. The logo must be generic and represent ages from 5-18 years successfully. You must create a fully functioning website with more than 6 pages and working links that has a modern feel using the new branding and identity for the group. Preparation & Research You must research into the current design format of the website. Web address: www.vipen.org.uk. The primary target market will be potential parents of the younger members, group leaders and also some of the older members themselves and so the audience will vary in age from 14 years to 50 years, and designs must appeal to both a male and female audience. Research into your target audience carefully as this may dictate the tone of voice and format. You may also wish to consider the following books from this reading list as guidance along side your research: A practical guide to designing for web, Mark Boulton & CSS3 for Web Designers, Dan Cederholm.

Evidence Submission Your project submission should include sufficient appropriate material to show that you have addressed the brief comprehensively and clearly expressed your design and typographic skills. It must include: Strategy, Research and design development, final imagery, and the final website on a disk. The final submissions would need to work as a full series across both print and on screen design reflecting a successful brand indentity. You must complete on going documentation of the design process and development on your OUGD603 extended practice blog. All blog posts must be labelled correctly and clearly formatted.

Mandatory Requirements You must design and code a fully functioning website by the given deadline of 20th December 2013. A final crit will take place on 6th December 2013. Printed ephemera and material development will be on going and have a final deadline of 11th April 2014. You must produce a scamp design, wire frame and website plans before producing your designs digitally. The website must include fully funcitoning links and carry a working domain name making it accessible in the public domain. You must also produce a set of brand guidlines giving direction as to how the logo and brand material can be used.


Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

Roll Up, Roll Up!

Level 06

Amber Smith

Brief Number 2.0

Context

A Circus comes in all different forms, sizes, acts and languages. Whether is be P. T. Barnum. Billy Smart’s, Chipperfield’s, Cirque du Soleil, The Moscow State Circus, The Jim Rose Circus Sideshow, The Circus of Dr. Lao. Freaks. Archaos. Carnivale. Each circus has it's fame value and clear identity. Whether it’s the childhood delights of the circus coming to town, the sideshows and freakshows, the performing animals, the Circus provokes a wealth of delights for all ages and temperaments. You could be fascinated by one particular circus and choose to celebrate it's success and history or you may wish to showcase up and coming circus events.

Brief

Now, the Museum of the Circus is coming and you are asked to provide the branding and publicity for the building or a moving image piece which will be used as a ‘filler’ between films in the auditorium or projected to entertain queues waiting for events to begin, this must be between 30 seconds and 3 minutes long and take the form of an animation. You must create the name, logo and applied identity for the Museum of the Circus. Consider its displays, activities, programme of events and so on. Is museum even the right word to describe it? Should it capture the very essence of the history and range of Circus life?

Preparation & Research

You must research into a range of circus branding and analyse successful and unsuccessful styles and formats appropriately. The targeted audience for this brief is specifically aimed at a family based market. The outcomes and branding / film must reflect this and therefore your market must be considered carefully throughout the entire designing process. You could consider experiencing the circus yourself? You may also wish to consider the following books from this reading list as guidance along side your research: Brand culture, Routledge and Designing Brand Experiences, Robin Landa.

Evidence Submission

Your project submission should include sufficient appropriate material to show that you have addressed the brief comprehensively and clearly expressed your design and typographic skills. It must include: Strategy, Research and design development, final imagery, and the final animation on a disk. The final submissions would need to work as a full series across both print and on screen design reflecting a successful brand indentity. You must complete on going documentation of the design process and development on your OUGD603 extended practice blog. All blog posts must be labelled correctly and clearly formatted.

Mandatory Requirements

You must produce a film / animation that captures the essence of the circus, this can be anywhere between 30 seconds and 3 minutes, it should begin and end with a clear identity for the museum. Make sure that you incorporate typographically detailed text matter that expresses an information hierarchy. Remember that words and language are our collateral and that your submission should be essentially typographic. You must produce a logo for the museum and a set of brand guidlines, alongside any print based material including event tickets, flyers, brochures, maps etc.


Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

Level 06

Amber Smith

Food For Thought Brief Number 3.0

Context

Food is an emotive subject. Epicures, foodies, slow foodies, fruitarians - all have attitudes to food and eating that often conflict, but food is more fundamental for millions whose primary focus is finding enough to survive. Investigate food. We want you to take a new view rather than, say, an exploration of the mass of terms associated with food. Could the chemistry of food, the olfactory and somatic associations with food or dietary choice offer sources for informing and educating?

Brief

Anything goes, but express a viewpoint – inform us. Use whatever methods and media you consider appropriate to convey your solution effectively – as long as you express a solid idea, inform us and show us your typographic skills that expresses an information hierarchy. You could create an app proposal that documents a healthy diet and supports and motivates people into healthy eating. You must choose colours selectively however it must be appropriate for your target audience and your chosen focal theme. You must create a logo, identity and consider how the app would function, what neccessary elements would you need to include?

Preparation & Research

The primary target market will be people interested in healthy eating, general health and fitness. The age range will be broad ranging from 16-45 however the audience will all have specific similar interests that need catering for across branding, print and digital design. You will need to research thoroughly into app design and specific requirements that allow an app to fuction effectively. Some background reading that you may wish to consider are; The App Design Handbook, Nathan Barry & Building iPhone Apps with HTML, CSS & JavaScript, Jonathan Stark. You must also research current food apps and the approaches and tone of voice taken.

Evidence Submission

Your project submission should include sufficient appropriate material to show that you have addressed the brief comprehensively and clearly expressed your design and typographic skills. It must include: Strategy, Research and design development, final imagery, and the final app proposal. The final submissions would need to work as a full series across both print and on screen design reflecting a successful brand indentity. You must complete on going documentation of the design process and development on your OUGD603 extended practice blog. All blog posts must be labelled correctly and clearly formatted

Mandatory Requirements

You must create a name, logo and brand identity that reflects your chosen direction for this brief. You have no limited colour palette however, you will need to be selective and make appropriate choices. The logo and branding must reflect well considered thought processes for your target audience and demonstrate thorough understanding and investigation or research into to chosen subject and target market. You must propose a digital aspect for this brief in the form of an App. This app must reflect your name, branding and identity in order to create consistency throughout print and digital ephemera.


Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

Picnic in the Park

Level 06

Amber Smith

Brief Number 4.0

Context

Picnics are often family-oriented but can also be an intimate occasion between two people or a large get-together such as company picnics and church picnics. Marks & Spencer is famous for innovation, convenience and the quality of its food, and is often the first place you think of when shopping for a special occasion like a party or picnic. Anyone attending a summer event like Wimbledon or an open air classical concert will be familiar with a sea of M&S cool bags brimming with picnic food.

Brief

Your brief is to create the ultimate picnic pack. It could be themed around a type of picnic or event, or around the type of food included eg. a romantic first date or anniversary picnic etc. You should include everything needed for the perfect picnic: food (sweet and savoury), drinks, cutlery, plates, napkins etc. Think about the occasion, then devise the menu and decide on the physical packaging for all the food items and design of each item. Consider the overall carrier. It could be a picnic hamper, a cool bag or even just a cardboard box, but it will also need to be designed within the theme.

Preparation & Research

There is a wide customer base so you can aim this product at anyone from young, affluent singles or couples, families, older people whose children have left home etc. Consider who your target audience will be and tailor the picnic to that group. You will need to research packaging design and appropriate forms and eco friendly food packaging, some background reading that you may wish to consider is; Designing Sustainable Packaging, Scott Boylston as well as The Big Book of Packaging by Lisa Buer, Will Burke.

Evidence Submission

Your project submission should include sufficient appropriate material to show that you have addressed the brief comprehensively and clearly expressed your design and typographic skills. It must include: Strategy, Research and design development, final imagery, and the final packaging design across all products. This could be submitted as images on design boards, however it must have a professional finish. You must complete on going documentation of the design process and development on your OUGD603 extended practice blog. All blog posts must be labelled correctly and clearly formatted.

Mandatory Requirements

You must produce physical packaging; your design needs to be fit for purpose while creating minimal waste/refuse, this must be executed to a high standard. Consider print process and number of colours – all packaging should be printed from a maximum of six colours per item. Consider whether you will use four colour process (plus two specials if needed) or all specials. Bear in mind that M&S is a brand which is known for Quality, Value and Trust and we have a strong eco policy (refer to the Plan A website), so all designs should be true to the brand.


Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

Level 06

Amber Smith

Nature Delivered Brief Number 5.0

Context

In short, graze sends healthy snacks by post, hence our tagline nature delivered... We started graze in 2008 as a way of offering office workers a tasty (and nutritious) alternative to those 3pm temptations like crisps and biscuits. Think of us as providing ‘pleasurable health’; we create really tasty, exciting recipes using natural, wholesome ingredients. It’s a win win situation. Graze is a very popular product and has a very niche market. The graze box is the embodiment of the graze brand; it’s charming, natural, honest, and premium.

Brief

We think that the box can work even harder and bring more excitement to the food inside and to the brand as a whole. So part of your challenge is to refresh our graze box. All the surfaces can be changed but the structure (size, shape and the way it’s put together) can’t. We need an exciting and new approach and visual that captures our target audience both young and old. We like our logo, it says friendly and has charm but we’d love it to be more distinctive and unique. So, your second part of this brief is to redesign our logo. For the third aspect we want to see how these new elements would work in a direct mail marketing campaign.

Preparation & Research

The average grazer is female, 25-45 and works in an office, but we have grazers both male and female and of all ages, so be careful not to exclude anyone. Also remember that boxes get sent to people’s homes as well as places of work. You will need to research packaging design and appropriate forms and eco friendly food packaging, some background reading that you may wish to consider is; Designing Sustainable Packaging, Scott Boylston as well as The Big Book of Packaging by Lisa Buer, Will Burke. The time restriction will be 4 weeks for this brief. This will allow you to manage your time across this brief along with other on going briefs whilst executing this to a professional standard.

Evidence Submission

Your project submission should include sufficient appropriate material to show that you have addressed the brief comprehensively and clearly expressed your design and typographic skills. It must include: Strategy, Research and design development, final imagery, and the final packaging design across all products. This could be submitted as images on design boards, however it must have a professional finish, that reflects the companies current values and high quality. You must complete on going documentation of the design process and development on your OUGD603 extended practice blog. All blog posts must be labelled correctly and clearly formatted.

Mandatory Requirements

Visually there are no limitations. Be innovative, explore materials, experiment with layout. In terms of content, you must make sure you explain what graze is, what graze does and what graze has to offer. Our tagline ‘nature delivered’ plays a key role in explaining what we do, so we’d prefer it if this was included in some way. graze is a modern digital business: our boxes are ordered from our website all our products are sourced from nature. How can you portray the two elements ‘online’ and ‘nature’ within the logo?


Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

The World We Live In

Level 06

Amber Smith

Brief Number 6.0

Context

Blackpool was once a place of happiness, summer holidays and family time. However in the Daily Mail, on 21st August 2013 Blackpool was noted as one of the most deprived seas side towns in 21st Century. English seaside resorts are am Resorts which used to be thriving have become heavily populated by welfare claimants, those with substance abuse and mental health problems. Blackpool has decended down a long path over the past few decades and this topic is becoming increasingly popular in the news and is being studied by the ONS.

Brief

Are words always neccessary? Photography is such an expressive form of communication and sometimes we have to consider whether type is totally neccessary at all, or whether we can communicate solely through visual aethetics. You are required to create a zine or publication that communicates the world we live in through photography. You are required to collaborate with a Blackpool based photographer as the theme for the zines will be derelict buildings and furniture in and around Blackpool. You will need to brand a series of small zines that can work singularly or as a pack. The logo must be generic and represent a variety of themes however being recognisable, clear and defined.

Preparation & Research

You will need to research into your target market carefully and visit local zine shops such as Village in the Corn exchange Leeds to analyse successful zine formats, what works and what doesn't etc. Your target market will be zine collectors and photography enthusiasts. The time restriction will be 1 week for this brief. This will be a quick turn around brief. This will allow you to manage your time across this brief along with other on going briefs whilst executing this to a professional standard.

Evidence Submission

Your project submission should include sufficient appropriate material to show that you have addressed the brief comprehensively and clearly expressed your design and typographic skills. It must include: Strategy, Research and design development, final imagery, and the final packaging design across all products. This could be submitted as images on design boards, however it must have a professional finish. You must complete on going documentation of the design process and development on your OUGD603 extended practice blog. All blog posts must be labelled correctly and clearly formatted.

Mandatory Requirements

The zine could be in any format and could either be in a newspaper format or as a small magazine. The choice it yours, however it will need to have low printing costs. The layout must be clear and modern and all photographs must be well presented, dated and the photographer themselves credited. You may wish to consider how the zine's are packagines both singularly and also when sold as a series. Again, consider colour choices, stock and cost. There are no set restrictions on colour however it must be neutral in order to reflect the different topics for each specific zine.


Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

Level 06

Amber Smith

No Words Brief Number 7.0

Context

The Script are a well known and popular music group who have been around for 5 years. They currently have three albums to date, each of which has dated and old fashioned artwork. The Script are an Irish rock band from Dublin formed in 2001. Based in London after signing to Sony Label Group imprint Phonogenic, the band released their eponymous debut album in August 2008, featuring the hit songs "The Man Who Can't Be Moved" and "Breakeven". The album debuted at number one in Ireland and the UK.

Brief

You are required to create a series of vinyl artwork for The Scripts three Albums. The brief title is No words, one of The Scripts famous songs from their second album but also the theme for the brief. You must use solely imagery to illustrate and capture the essence of their music. You will need to understand their music and the messages they aim to convey and express this through imagery. It must have a modern and current feel. Their current artwork generally uses photography as a basis, this could be something to focus in on or draw away from. The choice is yours, but make sure your redesign is fresh and inviting.

Preparation & Research

You must think about the target audience carefully and how the message is communicated. Consider their current identity and album artwork and how it will relate to their personalities, music and interests. The target market is very specificially aimed at supportors and followers of The Script. As well as this vinyls are a very specific collectable item and so my target market will also need to consider collectors. The age range will vary from 16 - 40 years old male and female fans. The time restriction will be 1 week for this brief. This will be a quick turn around brief. This will allow you to manage your time across this brief along with other on going briefs whilst executing this to a professional standard.

Evidence Submission

Your project submission should include sufficient appropriate material to show that you have addressed the brief comprehensively and clearly expressed your design and typographic skills. It must include: Strategy, Research and design development, final imagery, and the final packaging design across all products. This could be submitted as images on design boards, however it must have a professional finish. You must complete on going documentation of the design process and development on your OUGD603 extended practice blog. All blog posts must be labelled correctly and clearly formatted.

Mandatory Requirements

You must produce a series of three 7" Vinyl covers for each of The Scripts current albums. Each design must flow as a continuous series, whilst still representing the music from each album. This must be a visual brief and you are restricted to using no typography and only imagery in order to get your message across. You may wish to consider finish? Will you use foiling, embossing, spot varnish etc.


Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

Level 06

Amber Smith

High Spirits Brief Number 8.0

Context

Alcohol is always considered a nice gift, yet it’s never personal or unique for a special occassion and there is a room in the sector for an up market specialist spirits company who supply gifts with ‘keep me up’ quotes and phrases on the bottles to make that gift that little bit more personal. Vomm Fass has a similar audience and target market and also has deparements in Selfridges as well as an online store and specialist shops. Gift shops are usually generic and un focused, however the industry is in need of a humorous and light hearted approach to personal gifts.

Brief

The brief requires you to brand a liscenced alcohol shop. This could be as part of a larger deparement store as well as it's own individual retail outlet. You will need to name and brand the identity for the store, creating a unique logo and considering every potential including glassware, packaging, and advertising. The brand will be titled High Spirits and will have a humorous and light hearted tone of voice. Your packaging must include alcohol requirements proposed by the alcohol standards agency and adhear to all legal preconditions. This will be an 8 week brief starting on 14th October 2013 and with an interim deadline of 13th December 2013.

Preparation & Research

You must consider the Alcohol Advertising Rules and analyse these before undertaking any branding and advertising design work. You will also need to research into your target audience carefully, the brand must appeal to a broad market whilst specifically targetting middle to upperclass citizens, people with an interest in specialist alcohols and also people with a light hearted sense of humour. You may wish to look at specific books relating to packaging such as; iF Design Awards 2013: Communication + Packaging, iF International Design Forum, 2004 as well as Designing Sustainable Packaging, Scott Boylston and The Big Book of Packaging by Lisa Buer, Will Burke.

Evidence Submission

Your project submission should include sufficient appropriate material to show that you have addressed the brief comprehensively and clearly expressed your design and typographic skills. It must include: Strategy, Research and design development, final imagery, and the final packaging design across all products. This could be submitted as images on design boards, however it must have a professional finish. You must complete on going documentation of the design process and development on your OUGD603 extended practice blog. All blog posts must be labelled correctly and clearly formatted.

Mandatory Requirements

You must produce a successful, powerful and stand out logo and design identity for the brand. As well as this you will need a range of relevant products that apply the branding successfully. You will also need to successfully propose the shop window and shop front in order to allow the brand identity run throughout every possible outcome. You must consider colour appropriately and create a palette that compliments your products and appeals to your specific target audience. Your packaging must include alcohol requirements proposed by the alcohol standards agency and adhear to all legal preconditions.


Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

YCN Competition Brief

Context YCN

Brief YCN

Preparation & Research YCN

Evidence Submission YCN

Mandatory Requirements YCN

Level 06

Amber Smith

Brief Number 9.0


Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

Live Client Based Bief

Context

Live Client

Brief

Live Client

Preparation & Research Live Client

Evidence Submission Live Client

Mandatory Requirements Live Client

Level 06

Amber Smith

Brief Number 10.0


Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

Amber Smith

Brief Number 11.0

Context Vipen

Brief

Vipen

Preparation & Research Vipen

Evidence Submission Vipen

Mandatory Requirements Vipen

Level 06


Module Assessment Brief Leeds College of Art Programme Title

BA (hons) Graphic Design

Module Title

Extended Practice Module Code OUGD603

Module Credits

60 Module Tutor

Brief Title

Amber Smith

Brief Number 12.0

Context Vipen

Brief

Vipen

Preparation & Research Vipen

Evidence Submission Vipen

Mandatory Requirements Vipen

Level 06


BriefFormat