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We understand your needs Audiences Yorkshire is a leading arts marketing agency, working in partnership with arts and cultural organizations to support their audience engagement activity in a number of ways. A key way we do this is by facilitating a Membership network to share best practice and work together to advocate and position the importance of the cultural contribution to the region. Joining Audiences Yorkshire’s Membership Network will add value to your marketing activity. You will gain access to up-to-date audience insight and strategic marketing advice, as well as gaining support with your continuing professional development. Your organisation will be part of a vibrant arts and cultural network committed to furthering audience engagement in the arts.

Our vision is to help you: Increase audience engagement Develop your business and organisation Develop and implement tailored audience development Raise the profile of your organisation Stay up-to-date with audience engagement policy and practice Build a stronger relationship with Audiences Yorkshire.

Our Membership scheme has been designed to be flexible and inclusive to all types and sizes of arts and cultural organisations. Are you a: Mover? Shaker? Innovator? Find out which package is right for your organisation.


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I’m a Mover Do you: want to keep abreast of current thinking and new ideas in audience development? have limited resources and want to increase your organisation’s profile and share good practice? want to take advantage of networking and professional development opportunities? Benefits Inclusion on Audiences Yorkshire’s business to business website Fortnightly industry e-bulletin to an unlimited number of contacts in your organisation 3 Area Profile Reports per year 1 place at 1 Industry Briefing per year Access to our virtual Community Learning Forum, full of handy resources, articles and ‘How To Guides’. Job Vacancy advertising on our website and e-bulletin

The Mover package offers great value for money. It will ensure your team is kept up-to-date with current audience engagement thinking and practice, as well as sharing your own good practice, experiences and learnings with other Member organisations. It will provide you with peer-to-peer networking and professional development opportunities. “I have recently joined Audiences Yorkshire and look forward to gaining their valuable support through the Community Learning Forum and Industry briefing, providing information, ideas and expert advice. Membership will also be an excellent way for us to make some useful contacts through the networking opportunities available.” Marta Cobb, Congress Officer, International Medieval Congress at University of Leeds

Be a Mover for £150 + VAT

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I’m a Shaker Do you: want to network to share ideas and learning, meet like-minded people and stay ahead of best practice in audience development and arts marketing initiatives? want to embed audience development policy, practice and thinking across the whole of your organisation? want to develop a deeper dialogue with Audiences Yorkshire and ensure you maximise your audience engagement? Benefits Personal Account Manager 1 place at Audiences Yorkshire’s Annual Conference 1 place at 1 of Audiences Yorkshire’s 2 CEO Briefings per year 3 places at Industry Briefings Preferential rates on AYCS print distribution. Plus all the benefits of the Mover package With your own expert Personal Account Manager the Shaker package ensures you make the most of your Membership and are regularly up-dated and connected into the latest thinking and practice in audience engagement locally, regionally and nationally. Your Account Manager can provide a sounding board to your ideas and advise on the most appropriate audience development solutions to resolve your organisational challenges. “It was a no-brainer to renew our membership with Audiences Yorkshire. I’ve been really pleased with the flexible nature of the membership package and all of the benefits that it includes, particularly the events and networking opportunities that are available to our organisation. We have also been able to acquire Area Profile Reports and draw on Audiences Yorkshire’s research expertise to better understand our audiences.” Rebecca Land, Press Officer, Henry Moore Institute

Shake it up for £595 + VAT

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You’re an Innovator Do you: want to drive forward your marketing and audience engagement strategy and practice? want to invest in developing skills, knowledge and expertise in your team? want to access Audiences Yorkshire’s specialist consultancy advice? Benefits 2 days’ worth of expert consultancy 1 place at AY’s Annual Conference A place at both CEO Briefings per year 6 places at Industry Briefings Enhanced preferential rates on AYCS print distribution Plus all the benefits of the Mover package The Innovator package is our most comprehensive package and offers a range of strategic and tactical marketing and audience development support services, including 2 days’ worth of specialist consultancy, tailored to meet your organisation’s needs and priorities. “Membership to Audiences Yorkshire has become an absolutely vital part of our overall marketing strategy. The practical advantages such as accessing distribution channels, being featured on and reaching out to audiences within our catchment area are extremely important to us. At the same time we have support needed to think creatively as an organization and this is encouraged within industry briefings, CEO conferences and AY research. The networking opportunities are a real advantage and the AY team is incredibly knowledgeable about the arts environment, working closely with us to ensure we are moving forward at our own pace.” Graham Whitehead, Marketing Manager, Lawrence Batley Theatre

Be an Innovator for £990 + VAT

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Your organisation will benefit from:

Being part of a thriving arts and cultural community with a shared commitment to engaging audiences Access to fresh insight and innovative solutions to your audience engagement challenges Opportunities to find out about the latest approaches to audience research, marketing and promoting your offer to a range of different audiences Access to a team of professionals who can help you identify your audience development priorities and develop solutions to achieve the greatest impact A flexible Membership support package that is relevant to you and your organisational needs.

“Audiences Yorkshire provides a professional, efficient service to support and develop the arts throughout Yorkshire. The Grand Theatre is one of the founder member organisations and has always benefitted from AY's knowledge, expertise and advice. The racked leaflet distribution service is second to none.� Margaret Ashbee, Marketing Manager, Leeds Grand Theatre and Opera House

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How to join I have decided which package is the right package for my organisation. What do I do next? Contact Lisa Farrell, Membership Co-ordinator by phone (0113 320 0160) or email ( to request an application form. When you receive this, just complete and return the form in the freepost envelope provided. Alternatively, download and print off an application form at Complete and send this back using the freepost address below: Audiences Yorkshire

FREEPOST RRTH-LULY-TXUU Leeds, LS2 7EY. As soon as we have received your form, you will receive a confirmation from us and you can start benefiting from your Membership straight away. An invoice will be sent from 1 April 2010 onwards and will need to be paid within 30 days. I’m not sure which package is most relevant for my organisation. What do I do next? We are happy to talk through the options and make sure you find the most suitable entry point into our Membership. Please contact Lisa Farrell, Membership Co-ordinator by phone on 0113 320 0160 or via email at How long does my Membership last? Membership runs for 12 months, from 1 April 2010 – 31 March 2011.

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Audiences Yorkshire Membership Information  

Audiences Yorkshire Membership Information

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