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Brand Standards Manual


Logo Rationale

1

The butterfly works for Wings of Desire because butterflies are more of a feminine animal. Wings of Desire has a curvy, cursive font, like a woman would write, and the butterflies wings have a curvy shape like a woman’s curves. The colors are black, PMS 261 C (which is a dark purple), 50% opacity of the black, 50% opacity of the purple, and white.


The Brand Mark

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Freespace

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Logo

X-Height


Color These are the only colors to be used with the logo and all parts of the brands identity:

Black

PMS 261 C

50% Black

PMS 261 C

C: 48 M: 100 Y: 0 K: 40

R: 101 G: 3 B: 96

50% PMS 261 C

Websafe #630461

White

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Color Example Logo:

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Example Tagline:

It’s what you want


Do’s and Don’ts

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Wings of Wings of Desire Desire


Typefaces For the Logo and Tagline: English

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWZYZ

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For surronding text and bodycopy: Helvetica abcdefghijklmonpqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmonpqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmonpqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmonpqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ Secondary Choice for surronding text and bodycopy: Arial abcdefghijklmonpqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmonpqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmonpqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmonpqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ


Business Card

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2.5”

3.5”


Letterhead

1” Dear, Potential Customer Thank you for taking the time to look into Wings of Desire. We would like to take an oportunity tell you about ourselves. We are a store for women; we sell perfumes that we make ourselves, purses, lingerie, and everything you need to feel good and look good. We’re a new store, we just opened at the beginning of this year. We’ve had a lot of growth through out the year, and are looking to start expanding into a franchise in the near future. We are located in Broadripple of Indianapolis, Indiana. Stop in and see what we can offer you. If you are interested in opening a Wings of Desire franchise please contact:

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Lisa M. Crawford at 1.552.642.8375 or stop in at, 634 College Ave, Indianapolis, In. 46268

0.75”

0.75”


Envelope

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Touchpoints

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by:


Touchpoints

12


It’s what you want


Wings of Desire Brand Standards Manual