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Candy Market | Chocolate Candy in the U.S., 9th Edition The $20 billion U.S. chocolate industry is a mature, differentiated and demanding food category—making it a challenge for marketers of chocolate products seeking to distinguish themselves from the competition. From this perspective, Chocolate Candy in the U.S. examines the current state of the industry and where the growth will be over the next five years. While the country remains challenged by economic doldrums, chocolate in the near term will continue to outpace overall food market growth. Factors spurring continued dollar gains in the chocolate market include:     

The success and increasingly widespread acceptance of premium chocolates, spurred both by consumers’ desire to indulge in this “affordable luxury” and by the influence of foodie culture Growth of chocolate retailers, both through franchise expansion and by successful independent shops looking to expand their footprints Continued innovation in packaging and flavors by major and niche chocolate manufactures alike Increased marketing support and advertising expenditures Rising prices at retail, driven in part by higher input costs

Chocolate Candy in the U.S. measures the size and analyzes the growth factors for the U.S. chocolate market based upon primary and secondary research, including chocolate product shopper insights from Packaged Facts’ online consumer panel as well as SymphonyIRI data for mass-market channels, SPINSscan data for natural and gourmet grocers, and national consumer survey data from Experian Simmons.

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Table of Contents Chapter 1: Executive Summary Scope of Report Report Methodology Chocolate Candy Resilient Despite Economy, Material Costs Table 1-1: U.S. Sales of Chocolate Candy, 2007-2011 (in millions of dollars) Grocery at 16% Share Table 1-2: Share of U.S. Sales of Chocolate Candy by Channel, 2011 (percent)


Chocolate Candy Is Bought Everywhere Table 1-3: Consumers’ Response to Question About Chocolate Purchases: Where do you usually buy chocolate candy? (Please check all that apply), 2012 SymphonyIRI-tracked Sales Show Solid Dollar Growth Table 1-4: SymphonyIRI-Tracked Sales of Chocolate Candy: Overall and by Segment, 2011 Premium Chocolate Is Integral to Mass-Market Growth Table 1-5: SymphonyIRI-Tracked Sales of Chocolate Candy: By Premium Segment, 2011 (in millions) Natural Foods Channel and Organic Chocolate Table 1-6: SPINSscan-Tracked Sales of Chocolate Candy in Natural Supermarket Channel, 2010-2011 Table 1-7: SPINSscan-TrackedSales of Chocolate Candy in Specialty Gourmet Channel, 2010-2011 Chocolate Maintains a Top 10 Position in Food Table 1-8: Selected Mass-Market Food and Beverage Categories: SymponyIRI-Tracked Sales and Percent Change by Category, 2011 Chocolate Makers Continue to Capitalize on Health Benefits Fair Trade Chocolate Gains Ground Cost of Raw Materials Rise Premium Moves Mainstream

Chapter 2: Market Trends Chocolate Candy Sales Rise to $19.5 billion Table 2-1: U.S. Sales of Chocolate Candy, 2007-2011 (in millions of dollars) A Multi-Channel Champion Table 2-2: Share of U.S. Sales of Chocolate Candy by Channel, 2011 (percent) Chocolate Is Bought Everywhere Table 2-3: Consumers’ Response to Question About Chocolate Purchases: Where do you usually buy chocolate candy? (Please check all that apply) SymphonyIRI-tracked Sales Show Solid Dollar Growth Table 2-4: SymphonyIRI-Tracked Sales of Chocolate Candy: Overall and by Segment, 2011 Premium Defined

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9th Edition U.S Chocolate Candy Market Research Report