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Edition 3/2014

WE are once again... ...the most popular oil brand!


Editorial

Dear readers, dear customers, LIQUI MOLY is once again the most popular oil brand in Germany! ‚Auto Zeitung‘ asked its 620,000 readers for their personal top brands. In the lubricant category LIQUI MOLY came in first place – for the fourth year in a row!! And in care products we managed an outstanding second place!! Even after four years in a row, this award is not a matter of course for us, but a great honour. We are very thankful for it! This result encourages us in our strategy of backing quality. That‘s why there is currently a 20 million euro investment programme to expand production and laboratory capacities. To ensure we remain number one in the future! How you, too, can benefit from this award and our brand management is in this edition. An incredible number of ideas, inspiration and food for thought: the awarding of our decoration competition shows in what great ways you can fashion your workshops and our global customer campaign has shown many examples of how business friends from around the world help to advance us with a great deal of passion. Customer events in Ecuador, Portugal and Chile, PS power in Spain and Peru, exhibitions in China and winter fun in Romania: everything that puts our brand in the spotlight is there for you as customers and readers! I hope you enjoy reading it!

Konstantin Buhr


Auto Zeitung, 26/02/2014

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l e t a i d e m -pa m i l le il b w u We his do millio t a use k you !!! n tha fold

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ly age on-

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Taiwan

LIQUI MOLY makes dreams come true: little A-Jun from Taiwan ‚Make a Wish‘ foundation we were able to make an unforgettable racing 6 a Porsche 911 GT3 together with Taiwan‘s


suffers from muscular dystrophy. Together with the world-renowned weekend possible for this brave boy. This included a race-taxi ride in best-known racing driver Alvin Lee.

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Decoration campaign 2013 – the winners And the winners are...: in 2013, 724 advertising structures were produced and converted in the LIQUI MOLY design together with our customers. Even if really everyone is a winner here, there are outstanding examples that we awarded in our decoration competition. 1st place: G & M Reifenservice in Blaubeuren

2nd place: Kfz-Meisterbetrieb Aydogan in Duisburg

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3rd place: Freie Tankstelle Dorade in Ludwigshafen

Special price for the best place: Jacobi car workshop in Dortmund (directly by the motorway and therefore unmissable)

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le i h

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Promotion as part of the Dakar Rally

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LIQUI MOLY bestowed lots of fun for all the family


Portugal

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LIQUI MOLY power on the road: two of the five vehicles from the latest company fleet of our colleagues from LIQUI MOLY Portugal.

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Dakar Rally –

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South America

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Iraq

Creation of a workshop in Amadiya

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Kazakhstan

Petrol station in Kazakhstan: resplendent in blue, red and white on the inside and out

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Austria

This road sweeper in a LIQUI MOLY design belongs to Fulpmes Council and ensures cleanliness and order across the Stubaital!

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Germany

Thumbs up for LIQUI MOLY at the ‚King of Extreme‘ event in Leipzig

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Portugal

Exhibition in Batalha with the Portuguese kart champion Ruben Silva (centre)

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a i k

Sl

a v o

Not to be ignored: giant billboard in Slovakia

Germany

Tournament victory with LIQUI MOLY on their chests: the men‘s football team of SV Linde Tacherting


Switzerland

Nothing can go wrong now: Guillome Martens has decorated his motorbike with LIQUI MOLY stickers for the Dakar Rally.


Germ

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Hot iron on ice: ice skating with LIQUI MOLY pow


many

wer and WTCC driver Franz Engstler at the wheel

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Greece

Sponsoring of the Tsemelis racing team in Greece

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Germany

LIQUI MOLY ape of Bosch Service Bรถhm in Heidelberg

Germany

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Outside decoration of Scheller car service


Paki

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Proud LIQUI MOLY fans and custom


istan

mers in an outlet store in Pakistan

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Tunisia

Outside look of our AutoChic dealer in Tunisia

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Ge

rm

an

y

Quicker healing thanks to LIQUI MOLY? In any case, sales colleague Udo Ahrens has designed his plaster very colourfully.

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New col

Welcome visit of new colleagues at MÉGUIN in Saarlouis: David Bibb (2nd fro Canada) strengthen the overseas subsidiaries of LIQUI MOLY in America and we and Oliver Kuhn (MÉGUIN, right). Welcom 32


lleagues

om left, USA), Jack Darovich (middle, USA) and Jason Balaze (2nd from right ere shown around the oil factory by Export Area Manager Manfred Fischer (left) me to the LIQUI MOLY family worldwide! 33


New col

Sales power at home and abroad: Sebastian Zelger strengthens the Export team as a trainee and ensures satisfied customers abroad...

...just as Bernhard Kuisl does at home. He strengthens LIQUI MOLY in Sales for the German specialised trade.

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lleagues

Henrique Silva (left) strengthens the LIQUI MOLY sales team in Portugal (together with a customer here).

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Annive

Best wishes to our sales colleague Peter Prechler (left). He has been working at LIQUI MOLY for 10 years. Best wishes and flowers are from Area Sales Manager 36 Georg Frei.


ersaries

Congratulations to those celebrating anniversaries at MÉGUIN: Pierre Jager (left, 40 years), Werner Schmitt (10 years, centre) and Gerd Ludwig (20 years) celebrate a combined total of 70 years at the company! 37


Annive

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Application engineer Dietmar Schmid (centre) has worked at LIQUI MOLY David Kaiser, Hannah Friedrich, S


ersary

Y for 15 years. Best wishes and flowers from colleagues (from left to right) Susanne Keim and Rainer Maass.

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Visit

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Visitors: site tour of Autoteile Klostermann GmbH together wit


tors

th other customers and colleagues of LIQUI MOLY & MÉGUIN.

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Visit

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Site tour by our business partner from Finland, Atoy Automotive, together w from MÉGUIN (


tors

with Export Area Manager Ingo Lindner (3rd from left) and Hans-Jรถrg Kiel (7th from right)

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Visit

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There was also a visit from Spain by our business friends Impormovil. The (right) and Tarek Ghali (up


tors

ey visited the factory in Ulm together with Export colleagues Mario Pradel pper row, 4th from right).

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International press releases

Denmark

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Netherlands

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China

USA

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Russia

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Romania

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Russia


Portugal

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USA


Russia

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Denmark

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USA


Russia

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Exhibitions and events LIQUI MOLY Bathurst 12 Hour, Australia

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AAITF exhibition in Guangzhou, China

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Offroad spectacle, Peru

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Ski Cup, Romania

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Time Attack, Chile

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Moto2 test drives in Almeria, Spain

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Promotion and race event, Ecuador

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6-hour race, Peru

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CIAACE car exhibition in Beijing, China

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Press releases

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Freie Werkstatt, 1/2014


Freie Werkstatt, 1/2014

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Augsburger Allgemeine, 22/02/2014

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AMZ, 1/2014

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SWP, 24/02/2014

Auto & Wirtschaft, Februar 2014

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Freie Werkstatt, 1/2014

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kfz-Betrieb, 5/2014

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Auto & Wirtschaft, February 2014


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Pictures & Stories 3/2014