december THURSDAY
MediaCom
Brands & Content: What the Audience Think
With ever more advertisers funding and producing television content, this session reveals the fascinating results of a major new study, backed by Oxford University, that for the first time asks viewers around the world (via a poll run by IPSOS MORI in the US, Hong Kong and UK) what they actually think of shows that are created this way.
05 16:30 - 17:00 SPEAKER
Alex Connock
Managing Director Shine North, Oxford University
Nick Cohen
Managing Partner, UK Head of MediaCom Beyond Advertising MediaCom
The answer: hard evidence that audiences are a lot more positive than regulators, broadcasters and even brands often believe. Presenting the findings is the study’s author Alex Connock, experienced television producer and visiting fellow at Oxford. Joining him to discuss the implications, risks and opportunities for brands is Nick Cohen, UK Head of MediaCom Beyond Advertising.
180 Amsterdam
The Power of Displacement
An exploration into how creative bravery flourishes through displacement and migration. The term ‘migrant’ has sometimes been used as a negative – but today migrant communities are powering great economic, cultural and creative change. People who move countries can see things that the existing populations simply don’t see – and that fresh perspective creates new ideas, new business and new opportunities. They have a creative bravery that often far exceeds that of the existing population. 40% of Fortune 500 companies were founded by migrants. It is a topic that is hot right now – Mark Zuckerberg is campaigning for more migrant rights, and Borderless Economics is part of the conversational zeitgeist.
17:00 - 17:30 SPEAKERS
Luis Figo Footballer
Al Moseley
President, Chief Creative Officer 180 Amsterdam
180 Amsterdam is an organisation of migrants who have come from all over the world to be together and look at the world in a different way. This session explores this power of the migrant and the new global migrant nation - its economic, cultural and creative influence. This includes screenings of custom-made interviews, exclusive to Eurobest, with celebrities and talents from the world of business, music, sport, design, advertising and filmmaking about how being a migrant has made them more brave creatively and delivered greater results. Internationally renowned footballer Luis Figo takes part in an onstage interview about his experience as a migrant and the instances of creative bravery demanded and created by his career.
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