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LIONS DAILY NEWS IN PRINT AND ONLINE

FRIDAY/JUNE 21/2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

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LIONS DAILY NEWS IN PRINT AND ONLINE

10.00 INNOVATION: DDB THE ORANGE ECONOMY: HOW IDEAS ARE THE NEW OIL/ LUMIERE 11.00 ENTERTAINMENT: STINK STINK PRESENTS: OWNED BY NOONE/LUMIERE 11.00 GOOD: CHANGE THE REF ORGANIZATION AND ALMA MEET GUAC, THE FIRST 3D PRINTED ACTIVIST STANDING AGAINST 3D GUNS/DEBUSSY 11.45 ENTERTAINMENT: TIKTOK #NO FILTER – THE ACTIVISTS DISRUPTING ENTERTAINMENT/DEBUSSY 12.00 INNOVATION: S4CAPITAL SIR MARTIN SORRELL IN CONVERSATION WITH MARIAN GOODELL/LUMIERE 12.30 COMMUNICATION: CANNES LIONS LION OF ST. MARK INTERVIEW: JEFF GOODBY AND RICH SILVERSTEIN/DEBUSSY 13.00 CRAFT: NBCUNIVERSAL IN A WORLD OF DISRUPTION, STORYTELLING WINS/ LUMIERE 14.00 COMMUNICATION: APPLE SIMPLE IS HARD/LUMIERE

Double Whopper as ‘Detour’ grabs its second Grand Prix ‘THE WHOPPER Detour’, entered by FCB New York for Burger King, has secured the Mobile Grand Prix, its second category win of Cannes Lions 2019. Explaining why it won, jury president Ari Weiss said the campaign was “mobile, mobile, mobile. From geo-fencing to encouraging app downloads, it could not have been more mobile.” An audacious campaign, ‘The Whopper Detour’ offered people the chance to buy a Whopper burger for one penny, on the condition that they unlocked the mobile-led promotion while in the vicinity of a rival McDon-

14.45 IMPACT: AWAY FROM STARTUP TO GLOBAL BRAND: HOW AWAY REDEFINES PERFORMANCE MARKETING/DEBUSSY

16.15 GOOD: UN WOMEN & CANNES LIONS THE LION HEART SEMINAR: PHUMZILE MLAMBO-NGCUKA/DEBUSSY

INSIDE

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MOBILE JURY PRESIDENT ARI WEISS

ald’s restaurant. Mobile sales for Burger King tripled during the promotion — which delivered a 37:1 return on invest-

ment. It was 40 times bigger than any previous Burger King digital promotion. Weiss, chief creative officer, DDB Worldwide, North America also praised the fact the campaign moved people from McDonald’s sites to Burger King, since many mobile activations are quite sedentary. Weiss said the category is difficult to judge because “mobile is everything, it is the portal by which we live our lives”. That probably explains the healthy number of Gold Lions awarded by the jury — a total of 10, including the US (5), the UK (2), China (2) and Denmark.

Audio jury amazed by 360i game

14.00 COMMUNICATION: HAKUHODO INC. LET’S TALK ABOUT HUMANS: THIS PATHETIC BUT LOVABLE CREATURE/DEBUSSY

15.30 GOOD: TOMMY HILFIGER MAKING THE FASHION INDUSTRY INCLUSIVE – ONE INNOVATION AT A TIME/ DEBUSSY

FRIDAY / JUNE 21 / 2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

JURY PRESIDENT JOSE MIGUEL SOKOLOFF

THE WINNER of the Radio & Audio Grand Prix for 2019 is ‘Westworld: The Maze’, entered by 360i New York and premium TV channel HBO.

Designed to accompany HBO’s critically-acclaimed drama series, ‘Westworld: The Maze’ was a voice game played on Amazon Alexa-enabled devices. A sophisticated production, it used 60 storylines and 11,000 lines of copy to create an immersive two-hour experience. Within weeks of release, tens of thousands of people had played. According to jury president Jose Miguel Sokoloff, president of MullenLowe group creative council the radio and audio category has had some difficult times. “But right now I think its creative boundaries

are expanding,” he said. “The kind of new frontiers represented by the Grand Prix winner suggest there are exciting times coming for the category. It was impeccably produced and had incredible sound craft.” There were three Gold Lions winners in the category — two from the US and one from South Africa. The South African campaign was entered by TBWA\Hunt Lascaris for City Lodge Hotel Group. Sokoloff said “one of the exciting things about this category is that there are zero barriers for people with a pen or pencil, an idea and a voice.”

WINNERS CREATIVE EFFECTIVENESS / MOBILE / BRAND EXPERIENCE & ACTIVATION / CREATIVE ECOMMERCE / INNOVATION / RADIO & AUDIO

Wavio’s ‘See Sound’ wins in Innovation THE 2019 Innovation jury has selected ‘See Sound’ as its Grand Prix winner, entered by FCB’s Area 23 on behalf of client Wavio. ‘See Sound’ is a groundbreaking home sensor product for deaf people that can recognise sounds and then send a text message to the user’s phone alerting them of a potential risk. Based on audio data painstakingly gathered from YouTube, it can, for example, tell the user that a baby is crying or a siren is blaring. Jury president Bill Yom, global creative director Cheil Worldwide, said: “Innovation is such a broad description; so I asked the jury to think about the impact on people that the entries could have in terms of technology, creativity and humanity. The Grand Prix fulfilled the criteria.” Yom said the jury was especially impressed with the winner’s live presentation — a unique feature of this category. “The winner is a signal to the industry that you have to collaborate to create something outstanding.” There was only one Gold Lion in Innovation, for ‘Changing The Game’, McCann New York’s Microsoft Xbox work.

JURY PRESIDENT BILL YOM

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Xbox disability game-changer grabs Brand Experience prize

goes way beyond the standard brand relationship.” Mandelbaum, chief creative officer VMLY&R, said the jury was keen to capture the quality of work being done around the world. So there were also Gold Lions for campaigns from Peru, Sweden, Mexico and Israel.

“Giving confidence they can take into the future ... way beyond standard brand relationship ”

BRAND EXPERIENCE & ACTIVATION JURY PRESIDENT JAIME MANDELBAUM

DURING a week when the issue of disability has shot to the forefront of Cannes Lions’ thinking, one of the big winners has been ‘Changing The Game’, created by McCann New York for client Microsoft Xbox. On Thursday, the campaign further confirmed its impact when it was award-

ed the Grand Prix for Brand Experience & Activation. At the heart of the campaign was Microsoft’s decision to build bespoke gaming controllers that allow disabled people to compete on a level playing field with able-bodied counterparts. This was supported with creative exe-

cutions in which charismatic kids explained the difference this has made to their quality of life. Jury president Jaime Mandelbaum said: “These controllers have a disproportionate impact on disabled people’s lives — giving them a confidence that they can take into the future. That

The latter was ‘Thisables’, another McCann entry that has catapulted the issue of accessibility into the Cannes Lions cauldron. A priority for the jury, he added, was to reward brands that are not just talking about inclusion and gender as a way building awareness — but actually doing something: “That is the cost of entry,” he said.

Carrefour’s campaign bears fruit THE WINNER of the 2019 Creative Effectiveness Grand Prix is ‘Black Supermarket’, a brave and purposeful campaign entered by Marcel Paris for Carrefour. Jury president John Seifert, CEO worldwide Ogilvy, called it “an awesome piece of work – from the point of view of creative effectiveness and impact it was a no-brainer.” The core idea of the campaign centred on the fact

JURY PRESIDENT JOHN SEIFERT

that it is illegal in the EU to cultivate 97% of fruit and vegetable variants. By law, farmers are forced to use a handful of “authorised species” that are, for the most part, controlled by multinational agrochemical firms. French supermarket Carrefour chose to defy the law, opening a supermarket that sold illegal varieties — the “black supermarket”. The campaign helped change perceptions and forced a

new EU law. Seifert said the diverse composition of the jury played a pivotal role in the process. “We couldn’t have done this without the cultural orientation, gender balance, the number of left and right brains in the room.” Three Gold Lions were also awarded to the US (Procter & Gamble’s Tide), UK (Microsoft’s XBox) and Argentina (Newsan’s Noblex).

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Doconomy’s carbon card does nicely in eCommerce TO FOCUS their minds, the Creative eCommerce jury resorted to graffiti — writing the attributes they were looking for on the wall of their jury room. The campaign that fulfilled all the criteria, and took home the Grand Prix, was Do Black, a carbon limit credit card from Doconomy. Jury president Daniel Bonner, global CCO of Wunderman, said: “We were looking for something that other brands can learn from, that didn’t look like anything else, that had a wow factor, that is sustainable and scaleable… an idea we wanted to steal. This was it.” Entered by RBK Communication Stockholm, the ingenious card tells users what

JURY PRESIDENT DANIEL BONNER

volume of carbon emissions they are responsible for with each transaction. It then sets a limit, so that card users are only able to use a certain amount of carbon per month. That limit marries up with the 50% reduction in emissions that the UN is calling for by 2030. “It was a beautifully simple idea, stunningly executed — in a sector where it is difficult to make people feel emotionally connected,” Bonner said. The Creative eCommerce jury only awarded one Gold Lion, to KFC Christmas Pocket Store, entered by Isobar China for Yum China.

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AI doc examines links between machine learning and creativity THE UBIQUITOUS but necessary debate about artificial intelligence’s (AI) role in human creativity was felt at Cannes Lions with the premiere of a two-part feature film from McCann Worldgroup and techthemed Wired magazine. The first part of the documentary, called Being Human In An AI World, is a McCann-Wired co-production, while the second film is a B2B version produced specially for McCann clients. Ultimately, both explore the extent to which AI and machine learning have really benefited creativity, said Jon Carney, chief digital officer at M c C a n n Wo r l d g r o u p Europe. “We’ve now reached the end of the decade that has been

MCCANN WORLDGROUP’S JON CARNEY

“We’ve reached the end of the decade defined by tech saturation ... the end of the era of digital naivety ” defined by tech saturation. This means the end of the

era of digital naivety. We all know videos can be faked and digital assets can be falsified. However, every new tech comes with a massive new opportunity.” He referred to Facebook, the social-media behemoth, as a great example of a newtech media platform that has automated several roles in advertising production. “We can see industries also using tech to simplify tasks in smart businesses and gamifying those tasks to make them fun,” Carney added. “The next step is to automate those tasks and change the jobs in our industry forever. This will mean better creativity fuelled by tech giving us smarter data and better insights.”

Fast-forward into the voice-activated future INTERACTIVE Advertising Bureau’s Anna Bager (left), L’Oreal’s Camille Kroely, Twitter’s Stacy Minero and Withinlink’s Bessie Lee dusted down their crystal balls at yesterday’s Future Gazers On The Terrace seminar to share their visions of the future. For Kroely, technology, AI and data are set to personalise and ‘voice-ify’ the future of beauty. “But it will be about human connection and relation-

ships,” she said. Connection was also on Minero’s mind. “To tell your brand story, you have to go beyond earning attention to creating an emotional connection,” she said. Lee observed that by the end of next year, China alone will have 110 million voice-assistant smart speakers. “Voice is going to be a mainstream medium much sooner than you or I will be ready for it,” she said.

FUTURE GAZERS ON THE TERRACE

Introducing

The first people-based marketing platform for the open web. For more information please visit openx.com

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Olczak: ‘we could unsmoke every country in 10 years’ JACEK Olczak is on a mission to end smoking around the world. That may not sound especially surprising — until you realise he is COO of global tobacco firm Philip Morris International (PMI), not a doctor at the World Health Organisation. At Cannes Lions, Olczak has been explaining how his $80bn firm is killing off its core business and replacing it with smokefree alternatives. He told T he Dail y Ne ws it is “because consumers d e s e r v e b e t t e r. A n d because there is a logic to it. Unsmoking the world is a long-term sustainable business strategy.”

PMI’S JACEK OLCZAK

So how do people react when he outlines PMI’s ambition? “At first they ask you to repeat what you said. But when you start explaining the products, the science the technology, they get it. I’ve had great discussions this week with some really talented people about how we can move our transformation faster.” Critics of PMI point out that the company is continuing to sell cigarettes — and advocate that it should cease production now. Olczak rejects that argument, saying: “If we didn’t sell them, someone else would. My belief is that, if e ve rything i s

Collaboration is key for Circus FOUNDED in 2005 in Mexico City, digital full-service agency Circus has grown into a network of eight offices with a client list that includes Netflix, Spotify, Uber, Twitter, Kayak and Google. One of the reasons for the company’s success is that its founders would never either refer to or think of those companies as mere clients. “To us, they are partners and collaborators that benefit from the collective

talents of our network,” cofounder Bruno Lambertini, said. “There is a seamless flow of ideas and talent across our network, which means we can ensure that every project we’re involved in benefits from the best and most appropriate talents. Our mantra is Purpose, People, Product, Partners and Profits because we believe that it’s much more important to build trust, respect and confidence among a

CIRCUS CO-FOUNDERS IGNACIO LIAUDAT (LEFT) AND BRUNO LAMBERTINI

aligned, we can unsmoke every country in 10 years. It’s fine if you are with me or on the other side. But don’t disturb me in doing something that makes sense for the billion people who are smoking today.”

“I’ve had great discussions this week about how we can move our transformation faster ” Going forward, Olczak sees a role for an ecosystem of agencies in supporting the company’s vision. But right now he is not prioritising branding: “Today is about category development, product functionality, user experience. Differentiation comes later.” brand’s customers than to obsess about profits. If you provide your partner with the right content, the profits will come.” One of the six Circus campaigns in competition this year is ‘Cocaine Routes’ for the first series of Narcos Mexico: “We built a website that examines the human and financial cost of moving one gram of cocaine around the world,” Circus co-founder Ignacio Liaudat, said. “As with all our campaigns, it is consumer first.”

CIRCUS CO-FOUNDERS IGNACIO LIAUDAT (LEFT) AND BRUNO LAMBERTINI

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TBWA\Media Arts Lab puts music at the core of Apple

STEPHEN HANCOCK

APPLE’S long tradition of highly original advertising is a source of pride and inspiration for Stephen Hancock, executive creative director at TBWA\ Media Arts Lab, London. “Looking back at campaigns like ‘Think Different’ or ‘1984’,

it’s a great tradition, but clearly the means of delivery change as times change. However, the message stays the same.” Quality, unsurprisingly, is an important element in the relationship between agency and client. “What I love about the

brand is their unrelenting search for perfection in everything they do, there aren’t many brands where absolutely everything is so finessed. Basically it’s a house of perfection based on very strong principles, and of course that inspires us to not let anything out until it’s absolutely up to scratch.” The latest ‘Behind the Mac’ campaign for the UK market features still images of musicians, ranging from the very famous to obscure grime producers and figures from the jazz scene in the London suburb of Peckham. “Everything we do is because we believe in Apple and we love the brand,” Hancock added. “But we respect and are inspired by the fact that music is central to Apple, and we always try to keep it simple.”

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Campaigns urgently need a human touch JAPANESE independent agency Hakuhodo is today hosting a panel that will explore why today’s digital-centric national and international marketing campaigns require local human insights to be truly effective. At the panel called Let’s Talk More About Humans: This Pathetic But Lovable Creature, Hakuhodo, Germany’s Serviceplan Group and the UK’s Walnut Unlimited will explain why their recently formed alliance is wellplaced to offer such as service. The speakers will be (pictured, from left) Hakuhodo’s corpo-

rate officer Ayami Nakao Pelata, Serviceplan’s global chief creative officer/board member Alexander Schill, Walnut Unlimited consultancy director Cristina Balanzo, and Kentaro Kimura, Hakuhodo’s APAC cochief creative officer. Pelata said: “In this age of globalisation, digital tech and AI, there’s been a lot of discussion about the nature of human beings. For brands to be truly authentic and inclusive, we need to understand our cultural differences and that is what this alliance will do.”

we don't go one step, we go 10 steps further.

Spain

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THE TEAM FROM CASANOVA/MCCANN, MCCANN CANADA AND MCCANN NEW YORK CELEBRATE THE PR GOLD LION FOR ‘SECOND CHANCES’, THE DONATE LIFE CALIFORNIA INITIATIVE PROMOTING BLOOD DONATION

CANNES LIONS’ FIRST-EVER CREATIVE STRATEGY GRAND PRIX WAS PICKED UP BY SWEDENBASED FORSMAN & BODENFORS’ FOR THEIR WORK ON ‘THE E.V.A. INITIATIVE’, VOLVO CARS’ PLEDGE TO DEVELOP SAFETY FEATURES THAT PROTECT MEN AND WOMEN EQUALLY

Meet the winners

On Wednesday night in the Lumiere winners received their Lions in the Media, Creative Data, Direct, Social & Influencer, PR and Creative Strategy categories

MATT RIVITZ, OF US SOCIAL-MEDIA ACTIVISM ORGANISATION SLEEPING GIANTS RECEIVED A SOCIAL & INFLUENCER GOLD LION FROM JURY PRESIDENT PJ PEREIRA FOR ‘A CAMPAIGN TO DEFUND BIGOTRY’, A SCHEME TO STOP RACISTS AND SEXISTS BENEFITING FROM AD FUNDING

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DAGOMA’S CAMPAIGN AGAINST GUN VIOLENCE INFLICTED BY ILLEGALLY 3D-PRINTED WEAPONS, ‘HARMLESS GUNS’, WON A PR GOLD LION FOR TBWA/PARIS

AKQA, SAO PAULO WALKED AWAY WITH THE MEDIA GRAND PRIX FOR ITS ‘AIR MAX GRAFFITI STORES’ INITIATIVE TO MARKET NIKE’S AIR MAX SHOES IN BRAZIL

THE TEAM FROM VMLY&R, KANSAS CITY CELEBRATE THE SOCIAL & INFLUENCER GRAND PRIX FOR ‘KEEPING FORTNITE FRESH’, A MISCHIEVOUS GAMIFIED CAMPAIGN FOR FAST-FOOD CHAIN WENDY’S

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NIKE AND WEIDEN & KENNEDY CONTINUE TO COLLECT PRIZES FOR FOR THE ‘NIKE DREAM CRAZY‘ CAMPAIGN, THIS TIME A SOCIAL & INFLUENCER GOLD LION

SAATCHI & SAATCHI, NEW YORK COLLECTED A MEDIA GOLD LION FOR ITS FOOTBALLTHEMED ‘IT’S A THURSDAY NIGHT TIDE’ AD FOR THE P&G DETERGENT BRAND

THE TEAM FROM FCB NEW YORK CELEBRATES ITS DIRECT GRAND PRIX FOR ‘THE WHOPPER DETOUR’ CAMPAIGN FOR BURGER KING

FCB/SIX, TORONTO TOOK THE CREATIVE DATA GRAND PRIX FOR THE ‘GO BACK TO AFRICA’ CAMPAIGN FOR TOURISM FIRM BLACK & ABROAD, WHICH IS ON A MISSION TO REGAIN POSITIVE IMAGES OF AFRICA FOR TOURISTS OF AFRICAN DESCENT

THE TEAM FROM OGILVY, SAO PAULO WON A CREATIVE DATA GOLD LION FOR THE ‘PETCOMMERCE’ CAMPAIGN FOR PETZ

‘STREET-VET’, PURINA’S DIGITAL-BILLBOARD CAMPAIGN TO ENCOURAGE OWNERS TO TAKE THEIR PETS FOR A REGULAR CHECK-UP, WAS REWARDED WITH A DIRECT GOLD LION FOR THE TEAM FROM MCCANN PARIS THE TEAM FROM MCCANN TEL AVIV CELEBRATED A DIRECT GOLD LION FOR ‘THISABLES’ A CAMPAIGN FOR IKEA TO PROMOTE THE INGENIOUS GADGETS THAT ENABLE BOTH THE DISABLED AND ABLE-BODIED TO ADAPT ITS FURNITURE

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THE PR GRAND PRIX WENT TO SCHOLZ & FRIENDS, BERLIN FOR ‘THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION’, A CAMPAIGN FOR THE FEMALE COMPANY

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THE WINNERS of the 2019 Young Lions Media category are Johan Eduardo Granados Gallo from DDB and Allison Diaz Velandia from BBDO Colombia. The judges praised the Colombian duo’s interpretation of the brief for The Lotus Flower, a charity that supports women refugees from areas affected by wars and conflict, for its “creativity, courage and power to change behaviour”. “They brought the voices of women and girls in refugee camps alive,” said Taban Shoresh, founder and CEO of The Lotus Flower. The Silver Young Lions Media award went to the team from South Korea, while the Australians took the Bronze.

THE GOLD Lion in the Young Lions Design category has gone to Russian duo Aleksandr Miliunas (left) and Kseniia Kantcurova from the Ruport Agency. They were working to a brief by the World Wildlife Federation (WWF), which called for a visual identity for the Youth For The Planet movement. “This was outstanding work,” WWF’s Holly Mckinlay said. “Across all the entries, we were amazed that so many great ideas could be created in such a short time, I honestly think that most established creatives would have struggled to do as well as the work we’ve seen today under the same conditions.”

DILAN Sakar (left), from retail group PVH Benelux, and Noemie Haverhals, of Avail Store in Belgium nabbed the Gold category of the Cannes Lions Young Marketers for their work to promote Room To Read, the international NGO trying to eradicate illiteracy. United Nations figures indicate more than 750 million people on the planet are illiterate and, of the total, two-thirds are female. Sakar and Haverhals’ experience in working in clothing retail informed their #GiveHerACup(le)ofLetters campaign, where the alphabetic measurement determines how much donors pay for each Calvin Klein bra, and 70% of revenue goes to Room To Read.

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THE WINNERS of the 2019 Young Lions PR category are the Japanese duo, Takumi Sekiya from TBWA\Hakuhodo (left) and Taro Taniwaki from Hakuhodo. The brief from the World Wildlife Fund (WWF) challenged the young creatives to come up with a campaign to help tackle the deforestation caused by food production. The judges admitted it had been a close race between the Japanese team and runners-up from Finland, conceived by Katariina Harteela and Toni Salminen of Hasan & Partners. The winning campaign not only exhibited world-class creativity, but it also “targeted the industrial leaders who make decisions,” Taniwaki said.

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FACEBOOK COO SHERYL SANDBERG TOOK TO THE STAGE ON WEDNESDAY TO DISCUSS CHANGING CONSUMER BEHAVIOUR AND THE ROLE OF DIGITAL IN SOCIETY

FOUR-TIME ACADAMY AWARD-WINNING FILM DIRECTOR ALFONSO CUARÓN SPOKE AT PARTICIPANT MEDIA’S SESSION ON TUESDAY, DEFINING ART + ACTIVISM

BRITISH SINGER-SONGWRITER TOM ODELL WOWED THE AUDIENCE WHEN HE PERFOMED DURING THE SPARKING AUTHENTIC HUMAN CONNECTIONS IN A [DIS]CONNECTED WORLD SESSION ON WEDNESDAY

OGILVY VICE-CHAIRMAN RORY SUTHERLAND TOOK PART IN THE ECONOMIST BIG DEBATE ON WEDNESDAY, FOLLOWED BY WARC’S MAKE ADVERTISING GREAT AGAIN SESSION, WHICH LOOKED AT DIFFERENT WAYS TO RESTORE CONFIDENCE IN THE BUSINESS

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Execs think brands with a social purpose have edge over rivals THE LATEST research from The Economist Group has revealed that brands that operate with social purpose are perceived as having a financial competitive advantage over their peers — but only if they act in an authentic way. “If they don’t — if there’s a gap between the declaration of their intention and the authenticity of their reaction — they risk a backlash,” said Mina Seetharaman, The Economist’s New York-based chief strategy and creative officer. “But that shouldn’t be surprising. Even among your friends, if you keep saying you’re going to do something and don’t, it annoys people. People sniff out a fake really quickly.” Unveiled this week in Cannes, the survey of 1,417 executives in 103 countries explored attitudes to social purpose at a time when con-

THE ECONOMIST’S MINA SEETHARAMAN

sumers are increasingly expecting brands to take a stand on major issues and causes. Although nearly half — 48% — of respondents thought brands acting with

“People feel brands are making too many shortterm plays ”

social purpose had a competitive edge, 78% believed that too many companies talk about social purpose but fail to invest in long-term initiatives. Meanwhile, although 70% of respondents felt it was important to work for a company that operated with social purpose, less than two thirds (63%) believed their own company had a strong commitment to social causes. “Another clear message from the research is that people feel brands are making too many short-term plays around issues, which reflects the general short-termism in business today,” Seetharaman said. “But if you’re trying to move the needle on your business, are you going to move it in three months or one day? You need time to drive movement and change.”

How Blockchain could unlock creatives THE ISOBAR session Artists Block — Using Blockchain As A Creative Medium, which featured the company’s chief experience officer Simon Gill, offered several ways in which a system widely assumed to be all about payments, could in fact be used

ISOBAR CHIEF EXPERIENCE OFFICER SIMON GILL

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by creatives in a number of ways. “Given that blockchain was developed due to an erosion of trust in traditional financial transactions and services, the lack of trust in brands is something in which blockchain can play a role,”

he said. “It isn’t an answer to everything, but for example it can be used to reward people for watching adverts in a totally transparent way.” There are also plenty of creators such as musicians, artists and photographers who have found the tradi-

tional economy isn’t working for them, and blockchain offers some exciting prospects, especially in terms of new types of artistic freedom. “Blockchain also means that if an artist places their work in a chain, they will be paid every time a transaction takes place as opposed to the traditional way, when creators are paid only the first time they sell it.” It is also ideal for puzzles, quizzes and treasure hunts: “You can create treasure hunts where the players can see what they might win all the time they are searching for clues, and for people working in the world of live events, it offers new and exciting ways to provide access, and also comes with the possibility of offering experiences around the purchase of tickets.”

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Lions session for Duque the disruptor AT 42, Colombian President Iván Duque is the country’s youngestever President, and part of a youth wave that is revolutionising the nation’s economy. Duque will be appearing in the Lumiere today at 10.00 in conversation with DDB Latina’s Juan Carlos Ortiz to talk about his belief in the power of Colombia’s ideas and creativity, the country’s so-called Orange Economy. “73% of the Colombian population is under 45, one of the reasons why his campaign resonated so strongly and saw him elected with close to 11 million votes in a country of 18 million people,” Ortiz said. “During his time working for the International Development Bank (IDB) he saw the potential in South America for economies based on creative cultural industries and the amazing variety of music, art and food that could fuel that.” In pursuing such a lofty goal, it helps that Duque is both a musician and a writer: “He is a very cultured person, but perhaps most importantly he consults with figures from the industrial and creative sectors, and he really listens. He is both sensitive and sensible, he clearly gets the fact that our industry is so much bigger than mere marketing, and he is a disruptor.”

DDB LATINA’S JUAN CARLOS ORTIZ

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LIONS DAILY NEWS FRIDAY SATURDAY / JUNE / JUNE 21 /17 2019 / 2017

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NTRODUCING the Getty Images Time To Step Up: Smashing Beauty Stereotypes panel, broadcaster June Sarpong revealed that around 70% of women do not see themselves as being accurately represented in the media, which is one of the reasons why Dove worked with Girlgaze and Getty Images to create the #ShowUs image bank: “There are now over 6,000 images, and each one was tagged by the person being photographed, as opposed to the usual process where the photographer does it,” Sarpong said. “And it’s long past time something like this happened.” Writer, producer and author Shonda Rhimes agreed: “The title of this panel could not be more apt, because smashing stereotyped images of beauty should have started happening years ago,” she said. “But the idea of allowing nonstereotypical individuals to see themselves as they are is hugely important and a major step forward.” Dove’s global VP Sophie Galvani emphasised what such a step really means to real people. “When our research revealed that 70%

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of women feel invisible and marginalised, we knew we had to react. What we really want to achieve is to empower girls in school to look past standard ideas of beauty and be able to fulfill their potential, and thanks to Getty and Girlgaze this is now happening.” Amanda de Cadenet, founder and CEO of Girlgaze admitted that she was initially hesitant because of the scale and ambition of the project. “We had to organise 400 shoots around the world in order to build a genuinely diverse and representative image bank, but all brands need to realise that there is real ROI in using images of real women in campaigns, because the majority of women are much more likely to buy products that show real people.”

SMASHING THE STEREOTYPES SHONDA RHIMES

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Screen Scotland is the dedicated partnership for screen in Scotland. Home to world-class talent, crews, facilities and breath-taking locations, Scotland also offers a range of financial, production and location support for national and international productions. Awarding funds from the Scottish Government and the UK National Lottery.

www.screen.scot | @screenscots E locations@creativescotland.com T +44 (0) 141 302 1724 Liathach and Loch Clair, Glen Torridon

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FOCUS ON FILM COMMISSIONS

LOCATION, LOCATION, INCENTIVES

HOSTING SCENES FROM STAR WARS, GAME OF THRONES OR THE LATEST JAMES BOND MOVIE MAY MAKE HEADLINES, BUT THERE’S A LOT TO BE SAID FOR DEVELOPING A DURABLE REPUTATION AS A TVC-FRIENDLY LOCATION, WRITES ANDY FRY

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NDIVIDUAL TV commercials (TVCs) may not generate the same scale of revenues as feature films or returning series, and they do not usually have much of a spin-off benefit in terms of promoting tourism. Nevertheless, a regular turnover of commercials work can contribute strongly to the overall health and professionalism of the domestic production sector, as illustrated by Czech Republic, Hungary, Spain, Iceland, Morocco and South Africa — or Vancouver, Los Angeles and New York in North America.

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In the case of Los Angeles, for example, data from its film office, FilmLA, shows that commercials accounted for more than 6,000 days of shooting in 2018, up 8.7% on the previous year. That represented 15.5% of the city’s total shooting days — more than feature films — underlining the importance of the sector to the city’s workforce. And this does not even take account of web-based productions that might have been branded content. This TVC premium has not been lost on rival locations, some of which have now embraced commercials in their

Pierce Brosnan in November Man, shot in Montenegro

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production-incentive programmes as a way of enticing business. A case in point is Serbia, which made a point of including TVCs in its national filmingincentive programme, introduced during 2016. At launch, Serbia’s cash rebate was set at 20%, but has since risen to 25%, with the annual budget allocated to the programme also increasing to €7.5m. The Serbian Film Commission says the government-backed programme has been a game-changer for the local industry, encouraging a wide range of work into the country. The numbers show the total value of production spend in Serbia due to the incentives amounted to €35.3m in 2018. During the year, the cash rebate was applied to 40 advertising and special-purpose projects. Top in terms of value were campaigns for X-Box Game Pass and the Penny retail chain, which benefited from strong creative and production support from Serbian advertising and service companies. At least 50 TVCs have taken advantage of the Serbian cash rebate, with many brands attracted by capital city Belgrade’s ability to double for of Paris, Moscow, Rome and Barcelona, among other cities. The Penny campaign, produced by Tony Petersen Film for Germany’s Serviceplan, was a particularly good endorsement of the city’s appeal as a location, especially as it also involved the use of around 1,000

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extras and between 150-200 crew members. Designed to showcase the retailer’s organic food range, the 90-second TVC, ‘Naturally for Everyone’, sees Belgrade given a green makeover courtesy of stunning set design work in combination with clever CGI. “This was the most ambitious project we’ve ever completed in the city, due to the fact that a lot of the greenery you see is set dressing,” says Marija Marković, who line produced the TVC on behalf of Belgrade-based production services firm Emote. “The main kudos for this goes to production designer Tommy Stark and local production designer Sanela Spajić and their team. Liga 01/ Sehsucht than added some CG magic in the establishing shots, inspiring us to see Belgrade through new eyes.” Other countries to include commercials in their incentive programmes are South-East Asian production hub Malaysia, where there is an attractive 30% cash rebate on offer, and the UAE city-state Abu Dhabi, which extends its own 30% rebate to a wide range of production categories, including TVCs. Combined with Dubai’s established status as a centre of TVC excellence, this makes the UAE a compelling proposition for brands in search of desert, coast and spectacular city skylines. Jordan is another Middle Eastern production hub that has recognised the potential value of wooing commercials producers. While best known for servicing high-end feature films such as A Private War, Star Wars IX and Aladdin — the last of which used 150 Jordanian crew and extras — the country’s new 10%-20% incentive, introduced in 2018, expressly extends to TVCs. The

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The Little Drummer Girl, shot in a number of locations including Greece, where it became the first production ever to shoot at the Parthenon at night

proviso is that they employ 50 Jordanians and spend at least 20% of the budget in the country. Production companies to have shot a commercial in Jordan include Mumbai-based Method Productions, which used Wadi Rum as the backdrop for a TVC featuring Mahindra’s XUV500 vehicle. In the Caribbean, meanwhile, Trinidad and Tobago film commission has a production-expenditure rebate programme that provides rebates up to 55% for spend on qualifying local labour and 35% on other local

expenditures. Elsewhere, the Pacific Island of Fiji has seen significant growth in the volume of production since it introduced its 47% tax rebate in 2016, which covers film, television and commercials. For those not familiar with Fiji, the country consists of more than 330 islands featuring stunning coasts, lush forests and remote villages. The fact that Fiji is firmly fixed on the tourist trail means it is also well serviced by flights and hotels. Within the US, there are also several examples of states — Colorado, Hawaii, Mississippi, New Mexico, New York, North Carolina and Texas, among others — that have sought to achieve a competitive edge over their neighbours by including commercials production in their incentive programmes. While most states tend to offer TVC incentives on a project-by-project basis, New York State has launched a scheme to encourage repeat business. Called The New York State Commercial Tax Credit Program, it provides incentives to “qualified production companies that are principally engaged in and control the production of qualified commercials in NYS. Credits of up to $7m a year can be allocated to encourage companies to produce commercials and help create and maintain jobs.” Incentives, of course, are not the only

A PLACE TO SHARE AND GROW IDEAS THE PORTUGAL Tourism Board is in Cannes this week as sponsor of the Film category. And the reason the organisation chose Cannes Lions? “The Cannes delegates are the best of the best in the world of marketing and advertising and therefore an interesting target for the communication of Portugal,” said Tourismo de Portugao president Luis Araújo. Central to Araújo’s campaign is to attract the international creative community — and particularly the production sector — to his country. “Portugal has been positioning itself as an open, engaging and creative community, a true breeding ground for evolution that fosters diversity,” he said. “Beyond the great weather, food and places to visit, in Portugal people are able to share and grow their ideas.” And there are other attractions too. Portugal offers a cash rebate of between 25% and 35% — funded by the Tourism Board — to qualifying film and TV productions. The rebate rate is determined by a “cultural test” that focuses on the nature of the project and the international distribution strategy. And the country has welcomed some prestigious projects in recent times. “Portugal adds value to brands and proof of that is that recently more and more brands have been choosing Portugal as a filming location for campaigns,” Araújo said. “Apple shot multiple photos in Portugal to promote the iPhone 8, as did Huawei in the launch of its Huawei Mate 20 Pro phone and, more recently, Samsung launched the longest panoramic photo in the world by shooting all of the 943km of Portuguese continental coast with its Galaxy S10+.”

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LOCATION 2019 INTERNATIONAL

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SHOWCASING THE GLOBAL PRODUCTION INDUSTRY

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attraction for an iconic city such as New York. Last autumn, Korean apparel brand NEPA, working with agency Cheil Worldwide, used NYC backdrops and cityscapes to launch its new clothing line, underlining the global appeal of the city to the TVC sector. As of July 1, 2019, the spectacular state of Montana will also be adding a 20% tax credit to the array of incentives on offer to producers. For film commissioner Allison Whitmer, this will be the icing on the cake for a state that is already popular with TVC producers: “Commercial producers really enjoy the varied terrain and lensing opportunities in Montana. We can find a ranch in the mountains, an urban downtown, a hiking trail, a performance road and a suburban residential area all within 30 minutes of major towns like Bozeman, Missoula, Butte and Kalispell. Cities on the edges of the prairie, like Billings and Great Falls, have sky-toground vistas, immense agricultural areas and river access.” All of this, Whitmer says, combines with a strong logistical and infrastructure offer: “The crew base is diverse and trained across features, television and commercials. Producers also have access to camera cars, cranes, helicopters, remote heads, drone operators, and full-service grip and electric houses. Filmlites Montana, for example, has worked on scores of commercials and films. Combine all that with film-friendly city governments, minimal permitting and large expanses of public land, and a director really has breathing room to be creative.” In terms of the kind of jobs coming into Montana, Whitmer says the state has welcomed everything from Korean car companies to Milan fashion brands: “Montana’s long roads and low population density are ideal for car commercials, whether taking tight corners in snowy mountains or framed against endless fields of wheat. Ranch Exit Media has produced national spots in Montana for years, including for Ford and Hyundai. We’ve also been very popular with pharmaceutical companies and have promoted beer, coffee, cell phones and home-improvement advertisers. Will Brewster, one of our commercial scouts and location managers, received an LMGA Award in 2017 for the Johnnie Walker commercial ‘This Land’.” There are no particular seasonal restrictions to shooting, Whitmer adds: “Every season in Montana offers something different for producers. The shoulder seasons show off the transitions from winter to spring, so catalogues doing multi-season work can combine

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shoots. The early autumn months are crisp and clear, which is perfect for sporting goods and active-wear shoots.” In Florida, 2,000 miles south-east of Montana, commercials used to be covered by the state-wide filmingincentive programme. That programme ended in 2016, but there are other forms of support available at a local level. Broward County film and entertainment commissioner Noelle Stevenson, for example, advises producers to contact her office and apply for the county’s commercials cash-rebate programme. At time of writing, this rebate could go as high as $500,000 for qualified production expenditure for film, television, commercials, music video and still projects. That said, Stevenson also points out that incentives are not the only consideration for commercials producers: “Broward County, which includes Greater Fort Lauderdale, is known for its unique and diverse locations. A lot of crews film here because so many visual backgrounds can either pose for Greater Fort Lauderdale or other parts of the world.” In recent times, Stevenson adds, Broward has hosted a wide variety of brands from sectors including cars, beverages, department stores, health and insurance. “Given the diversity of our locations, we can do most types of commercials, and attract national and international clients,” she says. “We also benefit from the fact that any time of year is ideal for filming. We’re also fortunate to be a destination where the light is known to be the director’s best friend.” Commercial shoots often operate on tight

schedules triggered by last-minute client decision-making. This is another scenario that Broward County is well equipped to deal with, Stevenson says: “Our permitting process is easy to navigate, we do not charge permitting fees and the turnaround is impressive. We also provide assistance with locations, sites, crew or anything a production might need to facilitate their filming needs. For example, our office will assist with production-friendly hotels for accommodation, as well as provide crew members with our ‘production preferred pass’, which includes discount programmes from attractions, restaurants, hotels, etc.” As Stevenson rightly notes, incentives are just one factor when deciding where to locate a commercials shoot. For the vast majority of film commissions vying to win TVC productions, the emphasis lies on the range of locations available, the quality of crews, ease of access, simple permitting and the availability of ancillary services such as studios and post-production houses. US Virgin Islands film office director Launa Wheatley says her territory does not have incentives for commercials, but it does have other attractive features — not least the fact that, as a US territory, no visas or passports are required for US citizens. “You’ll also find an experienced film industry with English-speaking crews, good kit and the convenience of US currency,” she adds. On the locations front, Wheatley says there are plenty of options across the main islands of St Croix, St John and St Thomas, as well as the countless outer

IT’S ALL ABOUT LOCATIONS

Prepping a castle for snow in the early morning – for the Bud Lite Super Bowl spot

AUTHENTIC locations are an important draw for commercials shoots. Widescope Productions, a leading production services company in Spain, won a prestigious Super Bowl spot simply because the client “wanted castles”. And as everybody knows, Spain has lots of them. Widescope was commissioned by O Positive Films in Los Angeles to scout and service the shoot for Bud Lite’s Super Bowl ‘Special Delivery’ commercial. In the spot, a gigantic barrel of corn syrup gets delivered to the Bud Light brewery. But as they don’t use corn syrup, they go on an epic medieval journey to find the rightful owner, in another kingdom. The spot required giant barrels to be pushed at great pain through treacherous terrains — not an easy task for the production crew. “Building bigger and bigger barrels, getting permission to film in the castles with the liberty required for a large film shoot, moving the barrels from location to location,” were the top three challenges, according to Widescope founder Dominic Bolus. “We had boats on gimbals, we had animals, we had snow, we had a humungous wardrobe department, we had all the camera toys — it was a lot of fun. No kids though!”

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Locations, Infrastructure & Incentives. It’s all available at www.filmusvi.com ©2019 U.S. Virgin Islands Department of Tourism

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DIRECTORS, CINEMATOGRAPHERS, EDITORS, PRODUCERS. DISCOVER BRAZIL’S AMAZING NATIVE SPECIES. WWW.FILMBRAZIL.COM

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LIONS DAILY NEWS FRIDAY / JUNE 21 / 2019

Chicano Batman perform in the Johnnie Walker ‘The Land’ spot, shot in Montana

islands and cays that make up the US Virgin Islands. “Each island has its own character and unique locations, and you can scout all three within an hour by helicopter,” she adds. “We have breathtaking white sandy beaches surrounded by turquoise waters. But you’ll also find a diversity of locations from lush forests and long country roads to rural farm land and rolling hills. We can double everything from ranches with cowboys to African savannah via scenic New England and California shore drives. There are plains, gorges, lush rain forest and colourful Caribbean architecture.” The best times to shoot in the US Virgin Islands are April to August and October to early December, though warm temperatures mean any time of year is viable. In terms of the industry categories for which the islands are best suited, Wheatley picks out fashion, swimwear,

FOCUS ON FILM COMMISSIONS

retail, automotive, spirits and travel brands. Back in Europe, Sehad Čekić, film commissioner in the Balkan state of Montenegro, says his country has no incentives for commercials, but that this is offset by competitive pricing. “Also, the relatively small size of Montenegro makes life easier for producers,” he adds. “They spend less because they can move from location to location fast.” In terms of the Montenegro’s location appeal to TVC producers, Čekić says: “The biggest advantages are our breathtaking landscapes and the diversity of locations — sea, beaches, rivers, canyons and mountains — all situated in proximity of each other. In addition, Montenegro has over 200 sunny days a year, so there are a lot of opportunities throughout the whole year for quality shooting.” Although a relative newcomer to the East

SCENE-STEALING IN SOUTH AFRICA JAMES Bond in a speedboat fighting off

‘Content Battle’, serviced by Cape Town’s Hello Baxter

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a gorgeous woman. Jon Snow thundering towards a cliff in a wagon. Scenes from The Handmaid’s Tale and Stranger Things… all scenes that feature in director Francois Rousselet’s recent spot, ‘Content Battle’, which took the form of a high-octane chase through the entertainment genres available on Orange TV. The cinematic commercial, produced by Paris-based Insurrection for Publicis Conseil, was serviced by Cape Town-based production house Hello Baxter. “Francois Rousselet had an incredible vision and was very clear what he wanted,” says Alison Ellard, who founded Baxter two years ago with director Erik van Wyk. “It was only a four-day shoot, so it was a real challenge to meet his needs within the parameters of time and budget. It was intense, but we did it.” And the end result more than made up for the gruelling hours, Ellard added: “Hands down, the best part of the whole experience was seeing the commercial. We knew it was going to be amazing — that inspired us and drove us forward — but the finished product was even better than we’d imagined.”

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European commercials scene, Čekić says a lot of TVCs have been shot in Montenegro, with the clients mainly coming from Europe and the US. In terms of brand category, he says: “It depends on the script, because Montenegro could be a good option for many products. But I’d say Montenegro is ideal for car commercials, because of its nature and very cinematic roads.” Greece is another country that has enjoyed a boom since it introduced a 25% incentive in April 2018, with productions such as BBC drama The Little Drummer Girl shooting in the country. Commercials are not covered by the incentive, but this has not stopped TVC producers from taking advantage of the country’s many assets, according to Andreas Tsilifonis, president of producer association PACT, and founder and managing director of Central Athens Film Productions. Tsilifonis’ company, for example, has provided services to producers from the UK, the US, Germany, China and Japan, among others, and for clients including Apple, Samsung, Coca-Cola, T-Mobile, L’Oreal and Toyota. Summarising Greece’s main attractions, Tsilifonis says: “We have a big diversity of locations, sound stages, experienced construction teams and a full set of equipment, as well as a great climate for shooting and daylight from nine to 14 hours a day.” In addition, Greece is close to all the major European capitals and has experienced English-speaking crews, who are happy to go the extra mile. “And our prices are also competitive,” he adds. Climate-wise, there is no limitation on when to shoot. “In 20 years, I don’t recall ever cancelling a shoot due to bad or unexpected weather,” Tsilifonis says. “Seasons are distinctive with vibrant colours in spring, bright sunlight and blue skies in summer, earth tones and sparse rain in autumn, and greyish but mild weather in winter.” In a country blessed with many great locations, Tsilifonis picks out a mix of mainland and island highlights: “Our database includes more than 2,500 locations and 180,000 pictures taken across the country. There are plenty of sandy beaches and white-and-blue villages by the sea, but Greece offers other locations as well. Corfu has typical Italian architecture, while Santorini is a unique volcanic island with black sands, beaches and breathtaking views. Athens has a wide variety of apartments and villas, as well as a wide array of clubs, cafes and restaurants. There are also the Olympic venues: €3bn worth of sports stadiums and arenas.”

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TOP SPOTS FOR SPOTS WONDERING WHERE TO SHOOT YOUR AD? HERE ARE SIX INTRIGUING OPTIONS… CHILE

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his advanced South American economy has made headlines recently by introducing an attractive 30% incentive for film, TV and digital projects. But it has long been a popular location for TVC producers. High-quality crews and a range of dramatic desert, mountain and coastal locations are a key part of Chile’s appeal, although a particular USP is its southern hemisphere location, which makes its perfect for winter-season shoots. Key service-providers include pan-regional producer Jacaranda Films, which has worked on campaigns for Shell, Coors, Experian, Tuborg and YSL, among others.

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merge Film Solutions says Portugal offers “a rich variety of locations a short drive from each other”. These include beautiful beaches, picturesque villages, pastoral countryside, palaces, medieval castles, manor houses, contemporary homes, forests, lakes, rivers, mountains, olive groves, vineyards, wheat and sunflower fields, roads ideal for car commercials and spectacular lighthouses. There are also many options for filming out at sea, including big-wave surfing. United Airlines’ TVC ‘World Orchestra’ was shot in and around Portugal’s capital city Lisbon last year, with the support of services company Ready To Shoot. Lisbon is a charming city in its own right, but it is also great for doubling. In the case of ‘World Orchestra’, the city and its surrounding area was used to double for Asia, India and the Americas.

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rom Avengers: Infinity War to The Outlaw King, Scotland is in heavy demand as a film and TV location, with total production in the country up by 200% since 2007. It is also an increasingly popular destination for commercials, with Kemper Kommunikation and Bee Films visiting recently to shoot TVCs for the Porsche 718 Boxster T and the 718 Cayman T. Serviced by LS Productions, the

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shoots took place on the Isle of Skye, which offers a combination of superb mountainous locations with remote roads that enabled the team to shoot in secrecy. “The client felt that Scotland best communicated the wild, remote and rugged feel they were seeking,” says LS Productions’ location manager Amy Morement. “We were looking for a mix of single and two-lane roads, where we could have a minimum of 2km of uninterrupted, controllable road. Skye could provide all of this, alongside a variety of loch-side roads, bridges, glens and hairpin bends.”

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K capital city London is a regular feature in blockbuster movies and high-end TV series. But it also does a healthy business in commercials says Adrian Wootton, chief executive of Film London and the British Film Commission: “There are around 15,000 filming days in London every year and over 9% of these are commercials. As a massive global advertising centre, companies want to take advantage of the extraordinary diverse locations, rich talent and amazing infrastructure that London provides. With a library of over 6,000 locations and a bespoke search service at Film London, we can provide support to a wide variety of commercials filming in the capital.” That assessment is confirmed by location manager Humphrey Milles who has worked on TVCs for a wide range of brands including Jaguar, Walkers Crisps, Visa and BT. “It’s a very versatile city,” he says. “It has thousands of amazing locations and is great at doubling for places like New York and Europe.” A big part of the city’s appeal, he says, is that “decisions about commercials tend to be very last minute, so you need a support network that can respond quickly. The great thing about London is that it is home to every kind of service provider you are likely to need. And all the agencies from city boroughs to the Metropolitan Police are geared up to handle requests.”One of the most eye-catching jobs he has done recently was a TVC for Jaguar,

starring actor Eva Green. “For Jaguar ads, we’re often looking for fancy central London locations that fit well with the brand’s iconic image. We were really fortunate to get access to a pristine Whitehall apartment that was between residents. We also shot on the roof top at the Department of International Trade.” Driving scenes on the streets of Whitehall and Westminster underlined the fact that it is possible to get roads closed down for shooting at relatively short notice.

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ata from the Thailand Film Office suggests that this South-East Asian gem services around 300-400 foreign TVCs a year. The country benefits from a wide array of locations, as well as being a good jumping-off point for Cambodia — also a fast-growing, film-friendly location. Thailand offers commercial producers high-quality crews and kit, but low costs. Experienced production-services firms include Wind Up Films, which has worked with the likes of Unilever, Apple, Nike and Mastercard. Recent campaigns include a Johnson & Johnson Clean & Clear TVC for producer Boom and agency DDB Singapore/Thailand.

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kraine had a big presence at the Cannes Film Festival, as Victoria Yarmoshchuk, executive director of the Ukrainian Motion Picture Association, sought to “present the capacity of filmmaking in Ukraine”, including its services, locations, crews, studios, festivals, co-production possibilities and funding sources. From a commercials perspective, a useful calling card for Ukraine is a 2018 TVC for the Peugeot Rifter, which was set against the stunning backdrop of the Carpathian Mountains. Serviced by Family Production, the ad showcased Ukraine’s mountains, waterfalls, lakes and dense forests. Ukraine also played host to a recent Hennessy TVC called ‘Major’, serviced by Radioaktive Film.

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Impact Track WINNERS

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GRAND PRIX

FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

CREATIVE EFFECTIVENESS

XXXXXX BLACK SUPERMARKET XXXXXXXXX CARREFOUR XXXXX MARCEL, PARIS XXXX FRANCE

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CREATIVE EFFECTIVENESS WINNERS Impact Track LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

GRAND PRIX A01/026 • FRANCE

CREATIVE EFFECTIVENESS TITLE • BLACK SUPERMARKET BRAND • CARREFOUR PRODUCT • CARREFOUR ENTERED BY • MARCEL, PARIS IDEA CREATION • MARCEL, PARIS PRODUCTION • P RODIGIOUS, PARIS / DMBM, PARIS / ICONOCLAST, PARIS / NIGHTSHIFT, PARIS / GUM, PARIS ADVERTISER SUPERVISOR • PHILIPPE THOBIE, CARREFOUR

GOLD AWARDS A01/004 • USA CREATIVE EFFECTIVENESS TITLE • IT’S A TIDE AD BRAND • PROCTER & GAMBLE PRODUCT • TIDE ENTERED BY • SAATCHI & SAATCHI, NEW YORK IDEA CREATION • SAATCHI & SAATCHI, NEW YORK PRODUCTION • R ATTLING STICK, SANTA MONICA / ARCADE EDIT, SANTA MONICA / THE MILL, NEW YORK MEDIA • HEARTS & SCIENCE, NEW YORK PR • TAYLOR, NEW YORK CHIEF EXECUTIVE OFFICER • ANDREA DIQUEZ, SAATCHI & SAATCHI NY A01/034 • UNITED KINGDOM CREATIVE EFFECTIVENESS TITLE • ‘XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL-TURNING FANS INTO FANCHISEES BRAND • MICROSOFT PRODUCT • XBOX DESIGN LAB ENTERED BY • MCCANN LONDON IDEA CREATION • MCCANN LONDON PRODUCTION • MRM//MCCANN , LONDON / CRAFT LONDON CHIEF CREATIVE OFFICER • ROB DOUBAL, MCCANN LONDON B01/007 • ARGENTINA LOCAL BRAND TITLE • THE ALL-IN PROMO BRAND • NEWSAN PRODUCT • NOBLEX ENTERED BY • DAVID, BUENOS AIRES IDEA CREATION • DAVID, BUENOS AIRES PRODUCTION • HUINCA CINE, BUENOS AIRES CCO & VP • JOAQUIN CUBRIA, DAVID BUENOS AIRES

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SILVER AWARDS

A02/005 • USA CREATIVE EFFECTIVENESS FOR CHARITY/NON-PROFIT TITLE • PRESCRIBED TO DEATH BRAND • NATIONAL SAFETY COUNCIL PRODUCT • NON-PROFIT ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO PRODUCTION • M  SS NG P ECES, NEW YORK / FLARE BBDO, CHICAGO / THE MILL, CHICAGO MEDIA • PHD, CHICAGO PR • KETCHUM, NEW YORK CHIEF CREATIVE OFFICER • ANDRÉS ORDÓÑEZ, ENERGY BBDO A02/017 • UNITED KINGDOM CREATIVE EFFECTIVENESS FOR CHARITY/NON-PROFIT TITLE • PROJECT 84 BRAND • CAMPAIGN AGAINST LIVING PRODUCT • CHARITY ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • CAIN & ABEL, LONDON / STRONG & CO., LONDON MEDIA • THIS MORNING, ITV, LONDON PR • W COMMUNICATIONS, LONDON CREATIVE LEAD • RICHARD BRIM, ADAM&EVEDDB A03/008 • SPAIN MULTI-MARKET CREATIVE EFFECTIVENESS TITLE • SCARY CLOWN NIGHT BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • ONLY 925, MADRID / F16 PRODUCCIONES, MADRID / SERENA, MADRID PR • WEBER SHANDWICK, LONDON / ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK GLOBAL CHIEF MARKETING OFFICER • FERNANDO MACHADO, BURGER KING

BRONZE AWARDS

A01/012 • USA CREATIVE EFFECTIVENESS TITLE • DUNDEE: THE SON OF A LEGEND RETURNS HOME BRAND • TOURISM AUSTRALIA PRODUCT • TOURISM AUSTRALIA ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • REVOLVER/WILL O’ROURKE, SYDNEY

MEDIA • UM, NEW YORK / UM, SYDNEY PR • DROGA5, NEW YORK / KOVERT CREATIVE, SANTA MONICA FOUNDER & CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 A05/007 • UNITED KINGDOM LONG-TERM CREATIVE EFFECTIVENESS TITLE • AUDI / VORSPRUNG DURCH TECHNIK: BEAUTIFUL CARS WITH AMAZING BRAINS (2015-Q1 20) BRAND • AUDI PRODUCT • AUTOMOTIVE ENTERED BY • BBH , LONDON IDEA CREATION • BBH , LONDON / WE ARE SOCIAL, LONDON MEDIA • PHD, LONDON STRATEGIST • SOFIA BODGER, BBH B03/019 • THAILAND SINGLE-MARKET CAMPAIGN TITLE • HAIR TALK BRAND • UNILEVER PRODUCT • SUNSILK ENTERED BY • WUNDERMAN THOMPSON BANGKOK IDEA CREATION • WUNDERMAN, BANGKOK / J. WALTER THOMPSON BANGKOK PRODUCTION • JUMP FILM, BANGKOK CREATIVE DIRECTOR • SHEUNGYAN LO, J. WALTER THOMPSON APAC B04/015 • USA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • #SUPERSICKMONDAY BRAND • RECKITT BENCKISER PRODUCT • MUCINEX ENTERED BY • MCCANN NEW YORK IDEA CREATION • MCCANN NEW YORK PRODUCTION • C ABIN EDITING COMPANY, SANTA MONICA / CHROMA, LOS ANGELES / PSYOP, LOS ANGELES / FURLINED, SANTA MONICA MEDIA • AEGIS MEDIA INNOV8, NEW YORK / ZENITH, NEW YORK PR • DEVRIES GLOBAL, NEW YORK / DNA COMMUNICATIONS, NEW YORK CHIEF CREATIVE OFFICER • TOM MURPHY, MCCANN NEW YORK B04/026 • UNITED KINGDOM SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • ‘XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL’ Ñ TURNING FANS INTO FANCHISEES BRAND • MICROSOFT PRODUCT • XBOX DESIGN LAB ENTERED BY • MCCANN LONDON IDEA CREATION • MCCANN LONDON PRODUCTION • MRM//MCCANN , LONDON / CRAFT LONDON CHIEF CREATIVE OFFICER • ROB DOUBAL, MCCANN LONDON

20/06/2019 16:31


Communication Track WINNERS

29

GRAND PRIX

FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

MOBILE

THE WHOPPER DETOUR BURGER KING FCB NEW YORK USA

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30

MOBILE WINNERS Communication Track LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

GRAND PRIX A01/024 • USA ACTIVATION BY LOCATION TITLE • THE WHOPPER DETOUR BRAND • BURGER KING

IDEA CREATION • HO COMMUNICATION, SHANGHAI

A07/008 • UNITED KINGDOM

PRODUCTION • HO COMMUNICATION, SHANGHAI

MOBILE PAYMENT SOLUTIONS

MEDIA • HO COMMUNICATION, SHANGHAI

TITLE • PAY IT FORWARD

PR • HO COMMUNICATION, SHANGHAI

BRAND • THE BIG ISSUE

CREATIVE DIRECTOR • MARK SHAN, HO COMMUNICATION

PRODUCT • THE BIG ISSUE ENTERED BY • FCB INFERNO, LONDON

PRODUCT • FOOD ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO

C08/036 • UNITED KINGDOM

IDEA CREATION • FCB INFERNO, LONDON

SOCIAL PURPOSE

PRODUCTION • ARCHER’S MARK, LONDON

TITLE • PAY IT FORWARD

CREATIVE • OWEN LEE, FCB INFERNO

BRAND • THE BIG ISSUE PRODUCT • THE BIG ISSUE

A08/065 • USA

MEDIA • HORIZON MEDIA, NEW YORK

ENTERED BY • FCB INFERNO, LONDON

INNOVATIVE USE OF TECHNOLOGY

PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

IDEA CREATION • FCB INFERNO, LONDON

TITLE • SEE SOUND

CHIEF CREATIVE OFFICER • ARI HALPER, FCB NEW YORK

PRODUCTION • ARCHER’S MARK, LONDON

BRAND • WAVIO

CREATIVE • OWEN LEE, FCB INFERNO

PRODUCT • SEE SOUND

GOLD AWARDS

ENTERED BY • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK C08/037 • UNITED KINGDOM

IDEA CREATION • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

SOCIAL PURPOSE

PRODUCTION • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

AR

TITLE • STORYSIGN

CHIEF CREATIVE OFFICER • TIM HAWKEY, AREA 23, AN FCB HEALTH

TITLE • LESSONS IN HERSTORY

BRAND • HUAWEI

BRAND • DAUGHTERS OF THE EVOLUTION

PRODUCT • HUAWEI BRAND

PRODUCT • EDUCATIONAL WOMEN’S HISTORY APP

ENTERED BY • FCB INFERNO, LONDON

ENTERED BY • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO

IDEA CREATION • FCB INFERNO, LONDON

IDEA CREATION • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO

PRODUCTION • D OG EAT DOG, LONDON / AARDMAN ANIMATIONS, BRISTOL /

A02/017 • USA

TENTHREE EDITING, LONDON / UNIT, LONDON / MCASSO, LONDON

PRODUCTION • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO CHIEF CREATIVE OFFICER • MARGARET JOHNSON, GOODBY SILVERSTEIN & PARTNERS

MEDIA • WAVEMAKER , LONDON CREATIVE • OWEN LEE, FCB INFERNO

A05/019 • USA NETWORKED / CONNECTED DEVICES / WEARABLE TECHNOLOGY

D04/007 • USA

TITLE • SEE SOUND

CHARITY & NON-PROFIT MOBILE APPS

BRAND • WAVIO

TITLE • LESSONS IN HERSTORY

PRODUCT • SEE SOUND

BRAND • DAUGHTERS OF THE EVOLUTION

ENTERED BY • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

PRODUCT • EDUCATIONAL WOMEN’S HISTORY APP

IDEA CREATION • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

ENTERED BY • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO

PRODUCTION • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO

CHIEF CREATIVE OFFICER • TIM HAWKEY, AREA 23, AN FCB HEALTH

PRODUCTION • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO

NETWORK COMPANY A07/006 • CHINA MOBILE PAYMENT SOLUTIONS TITLE • POCKET FRANCHISE BRAND • KFC PRODUCT • KFC POCKET FRANCHISE ENTERED BY • HO COMMUNICATION, SHANGHAI IDEA CREATION • HO COMMUNICATION, SHANGHAI PRODUCTION • HO COMMUNICATION, SHANGHAI MEDIA • HO COMMUNICATION, SHANGHAI PR • HO COMMUNICATION, SHANGHAI CREATIVE DIRECTOR • MARK SHAN, HO COMMUNICATION

CHIEF CREATIVE OFFICER • MARGARET JOHNSON, GOODBY SILVERSTEIN & PARTNERS E01/030 • USA EXCELLENCE IN MOBILE CAMPAIGN TITLE • THE WHOPPER DETOUR BRAND • BURGER KING PRODUCT • FOOD ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CHIEF CREATIVE • ARI HALPER, FCB NEW YORK

TITLE • BAGELGATE BRAND • KRAFT-HEINZ PRODUCT • PHILADELPHIA CREAM CHEESE ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK MEDIA • STARCOM, CHICAGO PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 C05/004 • DENMARK SOCIAL TRENDS TITLE • ADDRESS THE FUTURE

C01/020 • USA CONTENT FOR USER ENGAGEMENT TITLE • IHOB BRAND • IHOP PRODUCT • IHOP ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • P RETTYBIRD, CULVER CITY / WOODSHOP, CULVER CITY / BUTTER MUSIC + SOUND DESIGN, NEW YORK / CUT+RUN, NEW YORK/ MPC, NEW YORK MEDIA • INITIATIVE, LOS ANGELES PR • DEVRIES GLOBAL, NEW YORK FOUNDER & CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 C04/002 • GERMANY TARGETED COMMUNICATION TITLE • NO NEED TO FLY - AROUND THE WORLD IN GERMANY BRAND • GERMAN RAIL PRODUCT • GERMAN RAIL ENTERED BY • OGILVY GERMANY, FRANKFURT IDEA CREATION • OGILVY GERMANY, FRANKFURT PRODUCTION • SPIRABLE, LONDON CREATIVE CHAIRMAN • DR. STEPHAN VOGEL, OGILVY C04/006 • USA TARGETED COMMUNICATION TITLE • ONE FOR TWO BRAND • MARS CHOCOLATE NORTH AMERICA PRODUCT • SNICKERS ENTERED BY • BBDO NEW YORK IDEA CREATION • BBDO NEW YORK

C02/007 • USA REAL-TIME RESPONSE

NETWORK COMPANY

SILVER AWARDS A01/010 • THE NETHERLANDS ACTIVATION BY LOCATION TITLE • SNELWEG SPROOKJES BRAND • VOLKSWAGEN PRODUCT • VOLKSWAGEN APPLICATION ENTERED BY • ISOBAR , AMSTERDAM

PRODUCTION • JHF PRODUCTIONS, LOS ANGELES MEDIA • MEDIACOM, NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE C04/019 • USA TARGETED COMMUNICATION TITLE • VEILED SNAPCHAT LENS BRAND • S.C JOHNSON

IDEA CREATION • ACHTUNG!MCGARRYBOWEN, AMSTERDAM

PRODUCT • GLADE

PRODUCTION • ACHTUNG!MCGARRYBOWEN, AMSTERDAM / ROBOT KITTENS,

ENTERED BY • OGILVY, CHICAGO

HILVERSUM / BIG ORANGE, AMSTERDAM / ISOBAR , AMSTERDAM CREATIVE DIRECTOR • MERVYN TEN DAM, MCGARRYBOWEN ISOBAR

IDEA CREATION • OGILVY, CHICAGO PRODUCTION • OGILVY, CHICAGO MEDIA • PHD, CHICAGO

A02/040 • BRAZIL

CHIEF CREATIVE OFFICER • JOE SCIARROTTA, OGILVY

BRAND • CARLINGS

AR

PRODUCT • THE DIGITAL COLLECTION

TITLE • BURN THAT AD

ENTERED BY • VIRTUE, COPENHAGEN

BRAND • BURGER KING

IDEA CREATION • VIRTUE, COPENHAGEN

SOCIAL BUSINESS & COMMERCE

PRODUCT • BURGER KING WHOPPER

TITLE • SAMSUNG X FORTNITE: THE GALAXY SKIN

CREATIVE DIRECTOR • MORTEN GRUBAK, VIRTUE

ENTERED BY • DAVID SÃO PAULO

BRAND • SAMSUNG GLOBAL

IDEA CREATION • DAVID SÃO PAULO

PRODUCT • THE GALAXY SKIN

PRODUCTION • VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO /

ENTERED BY • R/GA , NEW YORK

C07/011 • CHINA

C07/001 • USA

SOCIAL BUSINESS & COMMERCE

HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO /

IDEA CREATION • R/GA , NEW YORK

TITLE • POCKET FRANCHISE

CLAN VFX, SÃO PAULO

PRODUCTION • R/GA , NEW YORK / PUBLICIS, NEW YORK

BRAND • KFC

MEDIA • DAVID SÃO PAULO

MEDIA • / STARCOM, LONDON / STARCOM, CHICAGO

PRODUCT • KFC POCKET FRANCHISE

PR • DAVID SÃO PAULO / LOURES COMMUNICATION, SÃO PAULO

PR • WASSERMAN, NEW YORK

ENTERED BY • HO COMMUNICATION, SHANGHAI

MANAGING DIRECTOR • SYLVIA PANICO, DAVID SÃO PAULO

LEAD AGENCY • R/GA, R/GA

D6_Mobile_WIN.indd 30

20/06/2019 16:23


Communication Track MOBILE WINNERS FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

C08/018 • BRAZIL SOCIAL PURPOSE

IDEA CREATION • CLEMENGER BBDO MELBOURNE PRODUCTION • C LEMENGER BBDO MELBOURNE / THIRTEEN&CO, SYDNEY /

TITLE • ACCESSIBILITY MAT

CREATOR GLOBAL, MELBOURNE

C04/024 • BRAZIL TARGETED COMMUNICATION TITLE • RESCUE DOGZ

BRAND • FORD MOTOR COMPANY

MEDIA • IKON, SOUTHBANK

BRAND • GUD

PRODUCT • FORD MOTOR COMPANY

PR • CLEMENGER BBDO MELBOURNE

PRODUCT • GUD

ENTERED BY • GTB BRASIL, SÃO PAULO

GGM, MARKETING • ANDREW EGAN, MYER

ENTERED BY • WUNDERMAN THOMPSON, SÃO PAULO

IDEA CREATION • GTB BRASIL, SÃO PAULO

IDEA CREATION • J. WALTER THOMPSON BRAZIL, SÃO PAULO A06/014 • AUSTRALIA

D03/016 • AUSTRALIA

PRODUCTION • A9 AUDIO, SÃO PAULO / PLAY IT AGAIN, SÃO PAULO

DATA / INSIGHT

MEDIA • J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAND-LED MOBILE APPS

TITLE • SAFETY HUB

PR • J. WALTER THOMPSON BRAZIL, SÃO PAULO

TITLE • SAFETY HUB

BRAND • NRMA

CCO • RICARDO JOHN, J.WALTER THOMPSON BRASIL

BRAND • NRMA

PRODUCT • HOME INSURANCE

PRODUCT • HOME INSURANCE

ENTERED BY • CHE PROXIMITY, MELBOURNE

ENTERED BY • CHE PROXIMITY, MELBOURNE

IDEA CREATION • CHE PROXIMITY, MELBOURNE

TARGETED COMMUNICATION

IDEA CREATION • CHE PROXIMITY, MELBOURNE

PRODUCTION • CHE PROXIMITY, MELBOURNE

TITLE • GO BACK TO AFRICA

PRODUCTION • CHE PROXIMITY, MELBOURNE

MEDIA • CHE PROXIMITY, MELBOURNE

BRAND • BLACK & ABROAD

MEDIA • CHE PROXIMITY, MELBOURNE

CHIEF CREATIVE OFFICER • ANT WHITE, CHE PROXIMITY

PRODUCT • BLACK & ABROAD

CHIEF CREATIVE OFFICER • ANT WHITE, CHE PROXIMITY

BRONZE AWARDS A01/021 • USA ACTIVATION BY LOCATION TITLE • THE TRAFFIC JAM WHOPPER BRAND • BURGER KING MEXICO PRODUCT • BURGER KING DELIVERY ENTERED BY • WE BELIEVERS, NEW YORK IDEA CREATION • WE BELIEVERS, NEW YORK

CHIEF CREATIVE OFFICER, COPYWRITER • GUSTAVO LAURIA, WE BELIEVERS A01/023 • AUSTRALIA ACTIVATION BY LOCATION TITLE • POWERSHARE BRAND • SAMSUNG PRODUCT • SAMSUNG - GALAXY S10 ENTERED BY • LEO BURNETT SYDNEY IDEA CREATION • LEO BURNETT SYDNEY

A07/009 • BANGLADESH MOBILE PAYMENT SOLUTIONS TITLE • UCB AGROBANKING PROJECT BRAND • UCB - UCASH, SHWAPNO PRODUCT • MOBILE BANKING SERVICE ENTERED BY • GREY BANGLADESH, DHAKA IDEA CREATION • GREY BANGLADESH, DHAKA CREATIVE CHIEF • SYED GOUSUL ALAM, GREY ADVERTISING BANGLADESH LTD. C01/026 • AUSTRALIA CONTENT FOR USER ENGAGEMENT TITLE • MCDONALDS MCPICKLE BRAND • MCDONALDS PRODUCT • MCDONALDS ENTERED BY • VMLY&R, SYDNEY IDEA CREATION • VMLY&R, SYDNEY PRODUCTION • VMLY&R, SYDNEY PR • MANGO, SYDNEY CREATIVE SUPERVISION • PAUL NAGY, VMLY&R

MEDIA • STARCOM, SYDNEY EXECUTIVE CREATIVE DIRECTOR • GRANT MCALOON, LEO BURNETT SYDNEY A01/032 • BRAZIL ACTIVATION BY LOCATION TITLE • AIR MAX GRAFFITI STORES BRAND • NIKE PRODUCT • AIR MAX ENTERED BY • AKQA, SÃO PAULO IDEA CREATION • AKQA, SÃO PAULO

C02/024 • TURKEY REAL-TIME RESPONSE TITLE • HAILSTORM IN ISTANBUL BRAND • IKEA PRODUCT • CARPENTS ENTERED BY • TBWA\ISTANBUL IDEA CREATION • TBWA\ISTANBUL PR • TBWA\ISTANBUL CHIEF CREATIVE OFFICER • ILKAY GURPINAR, TBWA\ISTANBUL

PRODUCTION • ZOHAR CINEMA, RIO DE JANEIRO / HEFTY, SÃO PAULO MEDIA • WIEDEN+KENNEDY, SÃO PAULO LEADERSHIP • HUGO VEIGA, AKQA A01/036 • FRANCE ACTIVATION BY LOCATION TITLE • ECHOES BRAND • UBISOFT PRODUCT • DIVISION 2

C04/027 • CANADA

ENTERED BY • FCB/SIX, TORONTO

PRODUCTION • B ONSAI3, MIAMI / PICKLE MUSIC, NEW YORK / CENTRAL FILMS, MEXICO CITY

31

C03/007 • DENMARK CO-CREATION & USER GENERATED CONTENT TITLE • ADDRESS THE FUTURE BRAND • CARLINGS PRODUCT • THE DIGITAL COLLECTION ENTERED BY • VIRTUE, COPENHAGEN IDEA CREATION • VIRTUE, COPENHAGEN CREATIVE DIRECTOR • MORTEN GRUBAK, VIRTUE

ENTERED BY • MAKEMEPULSE, PARIS

C03/010 • INDIA

IDEA CREATION • DDB PARIS

IDEA CREATION • FCB/SIX, TORONTO PRODUCTION • R OOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO MEDIA • INITIATIVE, TORONTO PR • GLOSSY, TORONTO CHIEF CREATIVE OFFICER • IAN MACKENZIE, FCB/SIX C05/007 • AUSTRALIA SOCIAL TRENDS TITLE • POLO UNFAIL BRAND • VOLKSWAGEN PRODUCT • VOLKSWAGEN POLO ENTERED BY • DDB SYDNEY IDEA CREATION • DDB SYDNEY PRODUCTION • RIOT CONTENT, NORTHCOTE CHIEF CREATIVE OFFICER • BEN WELSH, DDB SYDNEY C05/011 • USA SOCIAL TRENDS TITLE • BAGELGATE BRAND • KRAFT-HEINZ PRODUCT • PHILADELPHIA CREAM CHEESE ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK MEDIA • STARCOM, CHICAGO PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 C05/022 • BELGIUM SOCIAL TRENDS TITLE • NOT A BOOMERANG BRAND • BITE BACK PRODUCT • ANIMAL RIGHTS ORGANISATION ENTERED BY • FAMOUSGREY BRUSSELS IDEA CREATION • FAMOUSGREY BRUSSELS PRODUCTION • FAMOUSGREY BRUSSELS EXECUTIVE CREATIVE DIRECTOR • PETER AMPE, FAMOUSGREY C08/072 • USA SOCIAL PURPOSE TITLE • INSTA NOVELS

PRODUCTION • MAKEMEPULSE, PARIS

CO-CREATION & USER GENERATED CONTENT

BRAND • THE NEW YORK PUBLIC LIBRARY

EXECUTIVE CREATIVE DIRECTOR • ALEXANDER KALCHEV, MAKE ME PULSE

TITLE • VOICE OF HUNGER

PRODUCT • LITERATURE

BRAND • SWIGGY

ENTERED BY • MOTHER NEW YORK

PRODUCT • FOOD DELIVERY

IDEA CREATION • MOTHER NEW YORK

VR

ENTERED BY • DENTSU WEBCHUTNEY, BANGALORE

PRODUCTION • HORNET, NEW YORK / MAGOZ, MALMO / STRANGE BEAST, LONDON /

TITLE • MAGIC SNOW GLOBE

IDEA CREATION • DENTSU WEBCHUTNEY, BANGALORE

BUCK DESIGN, NEW YORK / PSYOP, NEW YORK

BRAND • AMERICAN HONDA MOTOR CO.

PRODUCTION • DENTSU WEBCHUTNEY, BANGALORE / DOT DOT BOOM, BENGALURU

AGENCY • N/A N/A, MOTHER NEW YORK

PRODUCT • CORPORATE IMAGE

CREATIVE EXECUTION - CONCEPTUALIZATION & WRITER

ENTERED BY • RPA, SANTA MONICA

A03/007 • USA

• BENEDICT RAYMOND GERSHOM, DENTSU WEBCHUTNEY

IDEA CREATION • RPA, SANTA MONICA PRODUCTION • PSYOP, LOS ANGELES

D02/012 • UNITED KINGDOM UTILITY APPS

C03/016 • USA

TITLE • STORYSIGN

CO-CREATION & USER GENERATED CONTENT

BRAND • HUAWEI

TITLE • #CODNATION

PRODUCT • HUAWEI BRAND

BRAND • ACTIVISION

ENTERED BY • FCB INFERNO, LONDON

NETWORKED / CONNECTED DEVICES / WEARABLE TECHNOLOGY

PRODUCT • CALL OF DUTY

IDEA CREATION • FCB INFERNO, LONDON

TITLE • NAUGHTY OR NICE BAUBLE

ENTERED BY • 72ANDSUNNY, LOS ANGELES

PRODUCTION • D OG EAT DOG, LONDON / AARDMAN ANIMATIONS, BRISTOL /

BRAND • MYER

IDEA CREATION • 72ANDSUNNY, LOS ANGELES

PRODUCT • MYER

PRODUCTION • HECHO STUDIOS, LOS ANGELES

MEDIA • WAVEMAKER , LONDON

ENTERED BY • CLEMENGER BBDO MELBOURNE

FOUNDER, CREATIVE CHAIR • GLENN COLE, 72ANDSUNNY

CREATIVE • OWEN LEE, FCB INFERNO

EVP CHIEF CREATIVE OFFICER • JOE BARATELLI, RPA A05/001 • AUSTRALIA

D6_Mobile_WIN.indd 31

TENTHREE EDITING, LONDON / UNIT, LONDON / MCASSO, LONDON

20/06/2019 16:23


presents

badass women 3PM DAILY at Cannes Lions Beach

Conversations with female rebels who are shaking up our industry

FRIDAY, JUNE 21 | 3–4PM

Eva Santos

Global Chief Creative Officer, Proximity Worldwide

MODERATOR

Swati Bhattacharya Chief Creative Officer, FCB Ulka

JD Heyman

Editor-in-Chief, Entertainment Weekly

Cannes Lions Beach is located directly across from the Carlton Hotel.

D6-ADS.indd 32

20/06/2019 16:20


Experience Track WINNERS

33

GRAND PRIX

FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

BRAND EXPERIENCE & ACTIVATION

CHANGING THE GAME MICROSOFT NEW YORK USA

D6_Brand_WIN.indd 33

20/06/2019 16:25


34

BRAND EXPERIENCE & ACTIVATION WINNERS Experience Track LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

GRAND PRIX

A04/041 • USA CONSUMER DURABLES TITLE • CHANGING THE GAME BRAND • MICROSOFT PRODUCT • XBOX ENTERED BY • MCCANN NEW YORK IDEA CREATION • MCCANN NEW YORK PRODUCTION • H UNGRY MAN, NEW YORK / ROCK PAPER SCISSORS, NEW YORK / COMPANY 3, NEW YORK / JSM MUSIC, NEW YORK / SONIC UNION, NEW YORK MEDIA • CARAT, NEW YORK PR • WE COMMUNICATIONS CHIEF CREATIVE OFFICER • SEAN BRYAN, MCCANN NEW YORK

GOLD AWARDS

A01/085 • UNITED KINGDOM FOOD & DRINK TITLE • CLEAR BRAND • DIAGEO PRODUCT • GUINNESS ENTERED BY • AMVBBDO, LONDON IDEA CREATION • AMVBBDO, LONDON PRODUCTION • MJZ UK, LONDON / MJZ, LOS ANGELES CHIEF CREATIVE OFFICER • PAUL BRAZIER, AMVBBDO A04/050 • ISRAEL CONSUMER DURABLES TITLE • THISABLES BRAND • IKEA PRODUCT • IKEA THISABLES ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV PRODUCTION • MCCANN, TEL AVIV / CRAFT LONDON MEDIA • UM, TEL AVIV PR • MCCANN, TEL AVIV VP CREATIVE • SIGAL ABUDY, MCCANN TLV A06/011 • PERU RETAIL TITLE • PERUSSIAN PRICES BRAND • PLAZA VEA PRODUCT • RUSIA ENTERED BY • FAHRENHEIT DDB, LIMA IDEA CREATION • FAHRENHEIT DDB, LIMA CREATIVE • RICARDO CHADWICK, FAHRENHEITDDB B02/063 • UNITED KINGDOM USE OF MOBILE TITLE • STORYSIGN BRAND • HUAWEI PRODUCT • HUAWEI BRAND ENTERED BY • FCB INFERNO, LONDON IDEA CREATION • FCB INFERNO, LONDON PRODUCTION • D OG EAT DOG, LONDON / AARDMAN ANIMATIONS, BRISTOL / TENTHREE EDITING, LONDON / UNIT, LONDON / MCASSO, LONDON MEDIA • WAVEMAKER , LONDON CREATIVE • OWEN LEE, FCB INFERNO B03/016 • SWEDEN USE OF WEBSITE / MICROSITES TITLE • THE E.V.A. INITIATIVE BRAND • VOLVO CARS PRODUCT • VOLVO CARS ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG PRODUCTION • NEW LAND, STOCKHOLM MEDIA • MINDSHARE, GOTHENBURG ART DIRECTOR • KARL RISENFORS, FORSMAN & BODENFORS B10/011 • MEXICO CROSS-PLATFORM DIGITAL EXPERIENCE TITLE • PEOPLE ARE THE PLACES BRAND • AEROMÉXICO PRODUCT • AEROMÉXICO ENTERED BY • AEROMÉXICO, MEXICO CITY IDEA CREATION • GOOGLE, MEXICO CITY / AEROMÉXICO, MEXICO CITY PRODUCTION • M  EDIAMONKS, MEXICO CITY / SAY YES, MEXICO CITY / 3RD EYE, MEXICO CITY EXECUTIVE CREATIVE DIRECTOR • LUIS GAIT¡N, GOOGLE THE ZOO D01/070 • USA LIVE BRAND EXPERIENCE OR ACTIVATION TITLE • BILLIE JEAN KING YOUR SHOES BRAND • ADIDAS

D6_Brand_WIN.indd 34

PRODUCT • ADIDAS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • REBEL AND ROGUE , NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY D02/009 • USA GUERILLA MARKETING & STUNTS TITLE • PAVING FOR PIZZA BRAND • DOMINO’S PIZZA PRODUCT • DOMINO’S PIZZA ENTERED BY • DOMINO’S PIZZA, ANN ARBOR IDEA CREATION • CRISPIN PORTER BOGUSKY+, BOULDER PRODUCTION • CRISPIN PORTER BOGUSKY+, BOULDER MEDIA • CRISPIN PORTER BOGUSKY+, BOULDER PR • CRISPIN PORTER BOGUSKY+, BOULDER / DOMINO’S PIZZA, ANN ARBOR BRAND • RUSSEL WEINER, DOMINO’S PIZZA E04/135 • USA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • LEGAL-ADE BRAND • KRAFT HEINZ PRODUCT • COUNTRY TIME LEMONADE ENTERED BY • LEO BURNETT CHICAGO IDEA CREATION • LEO BURNETT CHICAGO PRODUCTION • HARBOR PICTURE COMPANY, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • MARK TUTSSEL, LEO BURNETT WORLDWIDE

SILVER AWARDS A01/030 • USA FOOD & DRINK TITLE • LEGAL-ADE BRAND • KRAFT HEINZ PRODUCT • COUNTRY TIME LEMONADE ENTERED BY • LEO BURNETT CHICAGO IDEA CREATION • LEO BURNETT CHICAGO PRODUCTION • HARBOR PICTURE COMPANY, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • MARK TUTSSEL, LEO BURNETT WORLDWIDE A04/031 • ITALY CONSUMER DURABLES TITLE • HA(U)TE COUTURE BRAND • DIESEL PRODUCT • DIESEL ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • SIZZER AMSTERDAM / STINK STUDIOS, NEW YORK MEDIA • SIMPLE AGENCY, MILAN CCO • BRUNO BERTELLI, PUBLICIS ITALY A05/026 • THE NETHERLANDS AUTOMOTIVE TITLE • SNELWEG SPROOKJES BRAND • VOLKSWAGEN PRODUCT • VOLKSWAGEN APPLICATION ENTERED BY • ISOBAR , AMSTERDAM IDEA CREATION • ACHTUNG!MCGARRYBOWEN, AMSTERDAM PRODUCTION • ACHTUNG!MCGARRYBOWEN, AMSTERDAM / ROBOT KITTENS, HILVERSUM / BIG ORANGE, AMSTERDAM / ISOBAR , AMSTERDAM CREATIVE DIRECTOR • MERVYN TEN DAM, MCGARRYBOWEN ISOBAR

A10/049 • AUSTRALIA CONSUMER SERVICES / B2B TITLE • UBER EATS AUSTRALIAN OPEN AMBUSH BRAND • UBER PRODUCT • UBER EATS ENTERED BY • SPECIAL GROUP, SYDNEY IDEA CREATION • SPECIAL GROUP, SYDNEY PRODUCTION • REVOLVER/WILL O’ROURKE, SYDNEY / THE GLUE SOCIETY, SYDNEY MEDIA • MEDIACOM, SYDNEY EXECUTIVE CREATIVE DIRECTOR • JULIAN SCHREIBER, SPECIAL GROUP A11/079 • USA NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • THE GUN VIOLENCE HISTORY BOOK BRAND • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE PRODUCT • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE ENTERED BY • FCB CHICAGO IDEA CREATION • FCB CHICAGO PRODUCTION • LORD & THOMAS, CHICAGO / THE MILL, CHICAGO PR • CURRENT MARKETING, CHICAGO CHIEF CREATIVE OFFICER • LIZ TAYLOR, FCB CHICAGO A12/001 • FRANCE (CSR) / CORPORATE IMAGE TITLE • HARMLESS GUNS BRAND • DAGOMA PRODUCT • 3D PRINTING ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS PRODUCTION • TBWA\ELSE, PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS B02/030 • THE NETHERLANDS USE OF MOBILE TITLE • SNELWEG SPROOKJES BRAND • VOLKSWAGEN PRODUCT • VOLKSWAGEN APPLICATION ENTERED BY • ISOBAR , AMSTERDAM IDEA CREATION • ACHTUNG!MCGARRYBOWEN, AMSTERDAM PRODUCTION • ACHTUNG!MCGARRYBOWEN, AMSTERDAM / ROBOT KITTENS, HILVERSUM / BIG ORANGE, AMSTERDAM / ISOBAR , AMSTERDAM CREATIVE DIRECTOR • MERVYN TEN DAM, MCGARRYBOWEN ISOBAR B05/008 • USA BRANDED GAMES TITLE • KEEPING FORTNITE FRESH BRAND • WENDY’S PRODUCT • WENDY’S COMMUNITY MANAGEMENT ENTERED BY • VMLY&R, KANSAS CITY IDEA CREATION • VMLY&R, KANSAS CITY MEDIA • SPARK FOUNDRY, NEW YORK PR • KETCHUM, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • DEBBI VANDEVEN, VMLY&R C01/034 • SWEDEN RETAIL / IN-STORE EXPERIENCE TITLE • THE NOT BIG MACS BRAND • BURGER KING PRODUCT • BURGERS ENTERED BY • INGO, STOCKHOLM IDEA CREATION • INGO, STOCKHOLM PRODUCTION • INGO, STOCKHOLM ECD • BJORN STAHL, INGO STOCKHOLM

A06/035 • FRANCE RETAIL TITLE • THE GPS QUALITY LABEL BRAND • AUCHAN PRODUCT • GPS ENTERED BY • SERVICEPLAN FRANCE, PARIS IDEA CREATION • SERVICEPLAN FRANCE, PARIS PRODUCTION • SERVICEPLAN FRANCE, PARIS MEDIA • SERVICEPLAN FRANCE, PARIS PR • SERVICEPLAN FRANCE, PARIS SUPERVISOR • ALEXANDER SCHILL, SERVICEPLAN GROUP

C02/034 • USA RETAIL PROMOTIONS & COMPETITIONS TITLE • THE WHOPPER DETOUR BRAND • BURGER KING PRODUCT • FOOD ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CHIEF CREATIVE • ARI HALPER, FCB NEW YORK

A09/024 • USA MEDIA / ENTERTAINMENT TITLE • THE FAKE NEWS STAND BRAND • COLUMBIA JOURNALISM REVIEW PRODUCT • COLUMBIA JOURNALISM REVIEW - NEWS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • REBEL AND ROGUE , NEW YORK MEDIA • TBWA\CHIAT\DAY, NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY

C03/011 • ITALY LOYALTY PROGRAMMES TITLE • BE A FOLLOWER - SIDE:BIZ BRAND • DIESEL PRODUCT • DIESEL ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • GOOD PEOPLE, BEIRUT / SIZZER AMSTERDAM MEDIA • SIMPLE AGENCY, MILAN CREATIVE • BRUNO BERTELLI, PUBLICIS ITALY

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Experience Track BRAND EXPERIENCE & ACTIVATION WINNERS

35

FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

D01/084 • USA LIVE BRAND EXPERIENCE OR ACTIVATION TITLE • BROADWAY THE RAINBOW BRAND • MARS WRIGLEY CONFECTIONERY PRODUCT • SKITTLES ENTERED BY • DDB CHICAGO IDEA CREATION • DDB CHICAGO PRODUCTION • DDB CHICAGO / GIANNINI CREATIVE , CHICAGO / SMUGGLER, NEW YORK / HUTCHCO TECHNOLOGIES, LOS ANGELES / BLACKSMITH, LOS ANGELES MEDIA • MEDIACOM, NEW YORK PR • ICF NEXT, CHICAGO PRODUCER • ARI WEISS, DDB D01/141 • FRANCE LIVE BRAND EXPERIENCE OR ACTIVATION TITLE • UBERTOYS BRAND • UBER PRODUCT • UBERTOYS ENTERED BY • DDB PARIS IDEA CREATION • DDB PARIS PRODUCTION • ART BRIDGE / QUAD GROUP, PARIS EXECUTIVE CREATIVE DIRECTOR • ALEXANDER KALCHEV, DDB PARIS D02/020 • BRAZIL GUERILLA MARKETING & STUNTS TITLE • DISTRACTED GOALKEEPER BRAND • UBER/ UBER PRODUCT • YELLOW MAY ENTERED BY • TECH AND SOUL, SÃO PAULO IDEA CREATION • TECH AND SOUL, SÃO PAULO ADVERTISING AGENCY • FLAVIO WAITEMAN, TECH AND SOUL, SÃO PAULO D02/029 • SPAIN GUERILLA MARKETING & STUNTS TITLE • HIDDEN FLAG BRAND • FELGTB/ELDIARIO.ES PRODUCT • FELGTB ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • PRIMO CONTENT, BARCELONA. MANUEL SOBRINO, FELGTB D02/048 • USA GUERILLA MARKETING & STUNTS TITLE • MIRACLE WHIP, FLORIDA BRAND • KRAFT HEINZ PRODUCT • MIRACLE WHIP ENTERED BY • KRAFT HEINZ COMPANY, CHICAGO IDEA CREATION • VAYNERMEDIA, NEW YORK PRODUCTION • VAYNERPRODUCTIONS, NEW YORK LED ALL CREATIVE AND PRODUCTION • STEVE BABCOCK, VAYNERMEDIA D03/045 • USA BRAND-OWNED EXPERIENCES TITLE • KRAFT NOW PAY LATER BRAND • KRAFT HEINZ PRODUCT • KRAFT HEINZ ENTERED BY • LEO BURNETT CHICAGO IDEA CREATION • LEO BURNETT CHICAGO PRODUCTION • L EO BURNETT CHICAGO / DESIGN FOUNDRY, HYATTSVILLE / TRICIAPEDIA, ARLINGTON GLOBAL CHIEF CREATIVE OFFICER • MARK TUTSSEL, LEO BURNETT WORLDWIDE D04/027 • JAPAN SPONSORSHIP & BRAND PARTNERSHIP TITLE • PRIDE JERSEY BRAND • AIG JAPAN PRODUCT • CSR ENTERED BY • TBWA\HAKUHODO INC., TOKYO IDEA CREATION • TBWA\HAKUHODO INC., TOKYO PRODUCTION • AOI PRO. INC., TOKYO / SAQULAI, TOKYO / AMANA, TOKYO PR • TBWA\HAKUHODO INC., TOKYO CHIEF CREATIVE OFFICER • KAZOO SATO, TBWA\HAKUHODO D05/073 • BANGLADESH LAUNCH / RE-LAUNCH TITLE • PROJECT AGROBANKING BRAND • UCB - UCASH, SHWAPNO PRODUCT • MOBILE BANKING SERVICE ENTERED BY • GREY BANGLADESH, DHAKA IDEA CREATION • GREY BANGLADESH, DHAKA CREATIVE CHIEF • SYED GOUSUL ALAM, GREY ADVERTISING BANGLADESH LTD.

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E02/023 • USA CHALLENGER BRAND TITLE • BILLIE JEAN KING YOUR SHOES BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • REBEL AND ROGUE , NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY E04/118 • IRELAND SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • SLEEPING FLAGS BRAND • O.N.E. PRODUCT • CHARITY DONATION ENTERED BY • ROTHCO | ACCENTURE INTERACTIVE, DUBLIN IDEA CREATION • ROTHCO | ACCENTURE INTERACTIVE, DUBLIN PRODUCTION • ANTIDOTE FILMS, DUBLIN / RAYGUN, DUBLIN PR • ROTHCO | ACCENTURE INTERACTIVE, DUBLIN COPYWRITER • JAMES PASH, ROTHCO, PART OF ACCENTURE INTERACTIVE

BRONZE AWARDS

A01/002 • LEBANON FOOD & DRINK TITLE • CIVIL LOVE BRAND • ABSOLUT PRODUCT • ABSOLUT ENTERED BY • INTERESTING TIMES, BEIRUT IDEA CREATION • INTERESTING TIMES, BEIRUT PR • INTERESTING TIMES, BEIRUT CREATIVE • MO ALGHOSSEIN, INTERESTING TIMES A02/023 • FRANCE OTHER FMCG TITLE • STREET-VET BRAND • PURINA PRODUCT • PURINA VETERINARY DIETS ENTERED BY • MCCANN PARIS IDEA CREATION • MCCANN PARIS PRODUCTION • CRAFT PARIS / EDDY, PARIS PR • WEBER SHANDWICK, PARIS EXECUTIVE CREATIVE DIRECTOR, CREATIVE PRESIDENT • RICCARDO FREGOSO, MCCANN PARIS A03/007 • ARGENTINA HEALTHCARE TITLE • CONSENT PACK BRAND • TULIPAN PRODUCT • TULIPAN ENTERED BY • BBDO ARGENTINA, BUENOS AIRES IDEA CREATION • BBDO ARGENTINA, BUENOS AIRES PRODUCTION • ORUGA CINE, BUENOS AIRES MEDIA • PHD , BUENOS AIRES PR • ADVERPR, BUENOS AIRES VP CREATIVE • RAMIRO RODRIGUEZ COHEN, BBDO ARGENTINA A07/024 • ARGENTINA TRAVEL TITLE • FLY WITH US BRAND • FLYBONDI PRODUCT • FLYBONDI ENTERED BY • GREY ARGENTINA, BUENOS AIRES IDEA CREATION • GREY ARGENTINA, BUENOS AIRES MEDIA • GLOBAL MIND, BUENOS AIRES PR • ADVERPR, BUENOS AIRES PRESIDENTE - CCO LATAM • DIEGO MEDVEDOCKY, GREY ARGENTINA A08/023 • SPAIN LEISURE TITLE • MASSIRA PROJECT BRAND • PLAYSTATION TALENTS PRODUCT • MASSIRA GAME (PLAYSTATION) ENTERED BY • TBWA\ESPA—A, MADRID IDEA CREATION • TBWA\ESPA—A, MADRID MEDIA • TBWA\ESPA—A, MADRID CHIEF CREATIVE OFFICER & VP • JUAN SANCHEZ, TBWA ESPA—A A09/041 • UNITED ARAB EMIRATES MEDIA / ENTERTAINMENT TITLE • THE BLANK EDITION BRAND • AN-NAHAR PRODUCT • NEWSPAPER PUBLICATIONS & MEDIA ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI MEDIA • IMPACT PORTER NOVELLI, DUBAI PR • IMPACT PORTER NOVELLI, DUBAI CHIEF EXECUTIVE OFFICER • DANI RICHA, IMPACT BBDO DUBAI

A12/007 • POLAND (CSR) / CORPORATE IMAGE TITLE • THE UNBREAKABLE RAINBOW BRAND • UNILEVER - BEN&JERRY’S PRODUCT • CSR EVENT ENTERED BY • 180HEARTBEATS+JUNG V MATT , WARSAW IDEA CREATION • 180HEARTBEATS+JUNG V MATT , WARSAW PRODUCTION • 180HEARTBEATS+JUNG V MATT , WARSAW PR • 180HEARTBEATS+JUNG V MATT , WARSAW CHIEF CREATIVE OFFICER • MIKO?AJ SADOWSKI, 180HEARBEATS + JUNG V MATT A12/051 • AUSTRALIA (CSR) / CORPORATE IMAGE TITLE • LIVING SEAWALL BRAND • VOLVO CAR AUSTRALIA PRODUCT • VOLVO ENTERED BY • WHITEGREY SYDNEY IDEA CREATION • WHITEGREY SYDNEY PR • WHITEGREY SYDNEY NATIONAL EXECUTIVE CREATIVE DIRECTOR • CHAD MACKENZIE, WHITEGREY A12/079 • POLAND (CSR) / CORPORATE IMAGE TITLE • THE LAST EVER ISSUE BRAND • GAZETA.PL / MASTERCARD / BNP PARIBAS PRODUCT • GAZETA.PL (A NEWS PORTAL) ENTERED BY • VMLY&R POLAND, WARSAW IDEA CREATION • VMLY&R POLAND, WARSAW PRODUCTION • PAPAYA FILMS, WARSAW MEDIA • WAVEMAKER, WARSAW PR • VMLY&R POLAND, WARSAW / WAVEMAKER, WARSAW / FUNDACJA SUKCESU PISANEGO SZMINKA, WARSAW IDEA CREATION • DAWID SZCZEPANIAK, VMLY&R B02/057 • USA USE OF MOBILE TITLE • THE WHOPPER DETOUR BRAND • BURGER KING PRODUCT • FOOD ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CHIEF CREATIVE • ARI HALPER, FCB NEW YORK B02/070 • BRAZIL USE OF MOBILE TITLE • CONTRACT TRANSLATOR BRAND • RECLAME AQUI PRODUCT • RECLAME AQUI ENTERED BY • GREY BRAZIL, SÃO PAULO IDEA CREATION • GREY BRAZIL, SÃO PAULO PRODUCTION • GREY BRAZIL, SÃO PAULO MEDIA • GREY BRAZIL, SÃO PAULO PR • GREY BRAZIL, SÃO PAULO CCO • ADRIANO MATOS, GREY BRAZIL B04/016 • INDIA NEW REALITIES & VOICE-ACTIVATION TITLE • HAGGLEBOT BRAND • FLIPKART INTERNET PVT LTD PRODUCT • SALE EVENT - FLIPKART’S THE BIG BILLION DAYS ENTERED BY • DENTSU WEBCHUTNEY, BANGALORE IDEA CREATION • DENTSU WEBCHUTNEY, BANGALORE PRODUCTION • GOOGLE ASIA PACIFIC, SINGAPORE CREATIVE EXECUTION, COPY • VIREN NORONHA, DENTSU WEBCHUTNEY B04/033 • BRAZIL NEW REALITIES & VOICE-ACTIVATION TITLE • BURN THAT AD BRAND • BURGER KING PRODUCT • BURGER KING WHOPPER ENTERED BY • DAVID SÃO PAULO IDEA CREATION • DAVID SÃO PAULO PRODUCTION • VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO MEDIA • DAVID SÃO PAULO PR • DAVID SÃO PAULO / LOURES COMMUNICATION, SÃO PAULO MANAGING DIRECTOR • SYLVIA PANICO, DAVID SÃO PAULO

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BRAND EXPERIENCE & ACTIVATION WINNERS Experience Track LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

B07/023 • SPAIN TANGIBLE & SPATIAL TECHNOLOGY TITLE • MUSEUM OF ROMANTICISM BRAND • IKEA PRODUCT • IKEA LIVING ROOMS ENTERED BY • MCCANN SPAIN , MADRID IDEA CREATION • MCCANN SPAIN , MADRID PRODUCTION • CRAFT, MADRID CHIEF CREATIVE OFFICER • MÛNICA MORO, MCCANN B09/033 • BRAZIL TECH-LED BRAND EXPERIENCE TITLE • ACCESSIBILITY MAT BRAND • FORD MOTOR COMPANY PRODUCT • FORD MOTOR COMPANY ENTERED BY • GTB BRASIL, SÃO PAULO IDEA CREATION • GTB BRASIL, SÃO PAULO EXECUTIVE CREATIVE DIRECTOR • VICO BENEVIDES, GTB BRAZIL B09/089 • USA TECH-LED BRAND EXPERIENCE TITLE • CHANGING THE GAME BRAND • MICROSOFT PRODUCT • XBOX ENTERED BY • MCCANN NEW YORK IDEA CREATION • MCCANN NEW YORK PRODUCTION • H UNGRY MAN, NEW YORK / ROCK PAPER SCISSORS, NEW YORK / COMPANY 3, NEW YORK / JSM MUSIC, NEW YORK / SONIC UNION, NEW YORK MEDIA • CARAT, NEW YORK PR • WE COMMUNICATIONS CHIEF CREATIVE OFFICER • SEAN BRYAN, MCCANN NEW YORK B09/108 • ISRAEL TECH-LED BRAND EXPERIENCE TITLE • THISABLES BRAND • IKEA PRODUCT • IKEA THISABLES ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV PRODUCTION • MCCANN, TEL AVIV / CRAFT LONDON MEDIA • UM, TEL AVIV PR • MCCANN, TEL AVIV VP CREATIVE • SIGAL ABUDY, MCCANN TLV C01/009 • FRANCE RETAIL / IN-STORE EXPERIENCE TITLE • WHAT’S IN IT ? BRAND • SYSTÈME U PRODUCT • SUPERMARKET ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS / DAN PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS C02/009 • PERU RETAIL PROMOTIONS & COMPETITIONS TITLE • PERUSSIAN PRICES BRAND • PLAZA VEA PRODUCT • RUSIA ENTERED BY • FAHRENHEIT DDB, LIMA IDEA CREATION • FAHRENHEIT DDB, LIMA CREATIVE • RICARDO CHADWICK, FAHRENHEITDDB C03/008 • USA LOYALTY PROGRAMMES TITLE • JERSEY ASSURANCE BRAND • AMERICAN EXPRESS PRODUCT • JERSEY ASSURANCE ENTERED BY • MOMENTUM WORLDWIDE, NEW YORK IDEA CREATION • MOMENTUM WORLDWIDE, NEW YORK PRODUCTION • HUNGRY MAN, NEW YORK / ROCK PAPER SCISSORS, NEW YORK MEDIA • MINDSHARE , NEW YORK PR • PMK*BNC, NEW YORK CREATIVE • OMID FARHANG, MOMENTUM WORLDWIDE D01/085 • MEXICO LIVE BRAND EXPERIENCE OR ACTIVATION TITLE • LIBRO VIVO_ BRAND • GRUPO PLANETA AND GOOGLE PRODUCT • LIBRO VIVO_ ENTERED BY • ONLY IF, CIUDAD DE MEXICO IDEA CREATION • O NLY IF, MEXICO CITY / EDITORIAL PLANETA, BUENOS AIRES / GOOGLE, BUENOS AIRES PRODUCTION • L ANDIA FILMS, MEXICO CITY / DOING, MEXICO CITY / VMTEC DESARROLLO DIGITAL, CIUDAD DE MÉXICO MEDIA • GOOGLE, BUENOS AIRES CREATIVE VP • ROCIO CUADRA, ONLY IF

D6_Brand_WIN.indd 36

D01/133 • BRAZIL LIVE BRAND EXPERIENCE OR ACTIVATION TITLE • THE GRAND FINALE BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS BRASIL, SÃO PAULO IDEA CREATION • PUBLICIS BRASIL, SÃO PAULO PRODUCTION • PUBLICIS BRASIL, SÃO PAULO MEDIA • PUBLICIS BRASIL, SÃO PAULO PR • PUBLICIS BRASIL, SÃO PAULO GLOBAL CCO • BRUNO BERTELLI, PUBLICIS WORLDWIDE

E01/049 • BRAZIL LOCAL BRAND TITLE • THE REAL MACHADO BRAND • UNIVERSITY ZUMBI DOS PALMARES PRODUCT • CORPORATE ENTERED BY • GREY BRAZIL, SÃO PAULO IDEA CREATION • GREY BRAZIL, SÃO PAULO PRODUCTION • GREY BRAZIL, SÃO PAULO MEDIA • GREY BRAZIL, SÃO PAULO PR • GREY BRAZIL, SÃO PAULO CCO • ADRIANO MATOS, GREY BRAZIL

D02/008 • USA GUERILLA MARKETING & STUNTS TITLE • STOP TRAFFICK BRAND • STREET GRACE PRODUCT • FIGHTING DOMESTIC MINOR SEX TRAFFICKING ENTERED BY • BBDO ATLANTA IDEA CREATION • BBDO ATLANTA PRODUCTION • B ARK BARK, ATLANTA / HERO POST, ATLANTA, GA / THE COLOR SPOT, MARIETTA MEDIA • OUTDOOR MEDIA GROUP ATLANTA PR • PORTER NOVELLI ATLANTA ADVISORY • DAVID LUBARS, BBDO WORLDWIDE

E01/053 • INDIA LOCAL BRAND TITLE • THE OPEN DOOR PROJECT BRAND • THE MILLENNIUM SCHOOL PRODUCT • SCHOOL ENTERED BY • FCBULKA, DELHI IDEA CREATION • FCBULKA, DELHI PRODUCTION • FCBULKA, DELHI PR • CUMULUS, GURGAON CREATIVE GUIDANCE • FRED LEVRON, FCBINDIA GROUP

D03/056 • USA BRAND-OWNED EXPERIENCES TITLE • JUST DO IT HQ AT THE CHURCH BRAND • NIKE PRODUCT • NIKE ENTERED BY • MOMENTUM WORLDWIDE, NEW YORK IDEA CREATION • M  OMENTUM WORLDWIDE, NEW YORK / MOMENTUM CANADA, TORONTO LEAD • MATT LEWIS, MOMENTUM WORLDWIDE TORONTO

E03/057 • USA SINGLE-MARKET CAMPAIGN TITLE • PHILLY FOREVER BRAND • AB INBEV PRODUCT • BUD LIGHT ENTERED BY • WIEDEN+KENNEDY NEW YORK IDEA CREATION • WIEDEN+KENNEDY NEW YORK / AB INBEV, NEW YORK PRODUCTION • WIEDEN+KENNEDY NEW YORK PR • 3PM AGENCY, NEW YORK EXECUTIVE CREATIVE DIRECTOR • KARL LIEBERMAN, WIEDEN + KENNEDY NEW YORK

D03/060 • USA BRAND-OWNED EXPERIENCES TITLE • BROADWAY THE RAINBOW BRAND • MARS WRIGLEY CONFECTIONERY PRODUCT • SKITTLES ENTERED BY • DDB CHICAGO IDEA CREATION • DDB CHICAGO PRODUCTION • D DB CHICAGO / GIANNINI CREATIVE , CHICAGO / SMUGGLER, NEW YORK / HUTCHCO TECHNOLOGIES, LOS ANGELES / BLACKSMITH, LOS ANGELES MEDIA • MEDIACOM, NEW YORK PR • ICF NEXT, CHICAGO CHIEF CREATIVE OFFICER, NORTH AMERICA • ARI WEISS, DDB D04/086 • UNITED KINGDOM SPONSORSHIP & BRAND PARTNERSHIP TITLE • CLEAR BRAND • DIAGEO PRODUCT • GUINNESS ENTERED BY • AMVBBDO, LONDON IDEA CREATION • AMVBBDO, LONDON PRODUCTION • MJZ UK, LONDON / MJZ, LOS ANGELES CHIEF CREATIVE OFFICER • PAUL BRAZIER, AMVBBDO D05/072 • UNITED KINGDOM LAUNCH / RE-LAUNCH TITLE • VISIT XBOX BRAND • XBOX / MICROSOFT PRODUCT • XBOX ONE X ENHANCED ENTERED BY • MCCANN LONDON IDEA CREATION • MCCANN LONDON PRODUCTION • M  CCANN LONDON / CRAFT LONDON / FIRE WITHOUT SMOKE, LONDON/ MOMENTUM WORLDWIDE, LONDON / CLOCKWORK, JOHANNESBURG CHIEF CREATIVE OFFICER • ROB DOUBAL, MCCANN LONDON D05/079 • FRANCE LAUNCH / RE-LAUNCH TITLE • SEETROEN BRAND • CITROEN PRODUCT • CITROEN ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • 5.5 DESIGN STUDIOS, PARIS / FURY, PARIS PR • BETC, PARIS. STÉPHANE BARBAT, CITROEN D06/054 • ITALY 360 INTEGRATED BRAND EXPERIENCE TITLE • HA(U)TE COUTURE BRAND • DIESEL PRODUCT • DIESEL ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • SIZZER AMSTERDAM / STINK STUDIOS, NEW YORK MEDIA • SIMPLE AGENCY, MILAN CREATIVE • BRUNO BERTELLI, PUBLICIS ITALY

E03/099 • UNITED ARAB EMIRATES SINGLE-MARKET CAMPAIGN TITLE • THE TOXIC FLAG BRAND • WASTE MANAGEMENT COALITION PRODUCT • WASTE MANAGEMENT ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI CHIEF EXECUTIVE OFFICER • DANI RICHA, IMPACT BBDO DUBAI E04/010 • POLAND SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • THE UNBREAKABLE RAINBOW BRAND • UNILEVER - BEN&JERRY’S PRODUCT • CSR EVENT ENTERED BY • 180HEARTBEATS+JUNG V MATT , WARSAW IDEA CREATION • 180HEARTBEATS+JUNG V MATT , WARSAW PRODUCTION • 180HEARTBEATS+JUNG V MATT , WARSAW PR • 180HEARTBEATS+JUNG V MATT , WARSAW CHIEF CREATIVE OFFICER • MIKOLAJ SADOWSKI, 180HEARBEATS + JUNG V MATT E04/164 • CHILE SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • THE COMMERCIAL THAT SAVES LIVES BRAND • GOBIERNO DE CHILE PRODUCT • MINISTERIO DE SALUD ENTERED BY • VMLY&R, SANTIAGO IDEA CREATION • PROLAM Y&R, SANTIAGO EXECUTIVE CREATIVE DIRECTOR • ALVARO BECKER, VMLY&R SANTIAGO E04/340 • UNITED ARAB EMIRATES SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • THE ZERO TOLERANCE RIBBON BRAND • 28 TOO MANY PRODUCT • (FGM) FEMALE GENITAL MUTILATION ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI PR • IMPACT PORTER NOVELLI, DUBAI CHIEF EXECUTIVE OFFICER • DANI RICHA, IMPACT BBDO DUBAI E05/070 • USA BREAKTHROUGH ON A BUDGET TITLE • SECOND CHANCES BRAND • DONATE LIFE CALIFORNIA PRODUCT • DONATE LIFE CALIFORNIA ENTERED BY • CASANOVA//MCCANN, COSTA MESA IDEA CREATION • C ASANOVA//MCCANN, COSTA MESA / MCCANN CANADA, TORONTO/ MCCANN NEW YORK PRODUCTION • C RAFT WORLDWIDE, NEW YORK / D’AVANT-GARDE MEDIA, SANTA MONICA / 4K FILM PRODUCTION, COCHRANE / JSM MUSIC, NEW YORK / TRULOVE POST, CULVER CITY PR • MCCANN NEW YORK PRESIDENT & CEO • INGRID OTERO-SMART, CASANOVA/MCCANN

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Experience Track WINNERS

37

GRAND PRIX

FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

CREATIVE ECOMMERCE

DO BLACK - THE CARBON LIMIT CREDIT CARD DOCONOMY RBK COMMUNICATION, STOCKHOLM SWEDEN

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38

CREATIVE ECOMMERCE WINNERS Experience Track LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

GRAND PRIX B01/008 • SWEDEN PAYMENT SOLUTIONS: SOFTWARE & APPS TITLE • DO BLACK - THE CARBON LIMIT CREDIT CARD BRAND • DOCONOMY PRODUCT • DO BLACK ENTERED BY • RBK COMMUNICATION, STOCKHOLM IDEA CREATION • RBK COMMUNICATION, STOCKHOLM PRODUCTION • MAKING WAVES, STOCKHOLM PR • HILL+KNOWLTON STRATEGIES, STOCKHOLM EXECUTIVE CREATIVE DIRECTOR • JOHAN PIHL, RBK

GOLD AWARDS C05/017 • CHINA

PRODUCTION • O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO

BRAND • YUM CHINA PRODUCT • KFC CHRISTMAS FRIED CHICKEN SHOP

IDEA CREATION • FCB INFERNO, LONDON

MEDIA • HORIZON MEDIA, NEW YORK

PRODUCTION • ARCHER’S MARK, LONDON

PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

CREATIVE • OWEN LEE, FCB INFERNO

CHIEF CREATIVE OFFICER • ARI HALPER, FCB NEW YORK E01/001 • THE NETHERLANDS F02/005 • SWEDEN

CUSTOMER ACQUISITION

CHALLENGER BRAND

TITLE • CAR-2-BIKE

TITLE • DO BLACK - THE CARBON LIMIT CREDIT CARD

BRAND • VELORETTI

BRAND • DOCONOMY

PRODUCT • VELORETTI BIKES

PRODUCT • DO BLACK

ENTERED BY • VELORETTI, AMSTERDAM

ENTERED BY • RBK COMMUNICATION, STOCKHOLM

IDEA CREATION • G-UNIT, AMSTERDAM

IDEA CREATION • RBK COMMUNICATION, STOCKHOLM

CREATIVE DIRECTOR • GUILLAUME ROUKHOMOVSKY, G-UNIT

PRODUCTION • MAKING WAVES, STOCKHOLM PR • HILL+KNOWLTON STRATEGIES, STOCKHOLM EXECUTIVE CREATIVE DIRECTOR • JOHAN PIHL, RBK

SOCIAL BUSINESS & COMMERCE TITLE • KFC CHRISTMAS POCKET STORE

ENTERED BY • FCB INFERNO, LONDON

F03/016 • BRAZIL SINGLE-MARKET CAMPAIGN TITLE • AIR MAX GRAFFITI STORES

BRONZE AWARDS A04/003 • USA

BRAND • NIKE PRODUCT • AIR MAX ENTERED BY • AKQA, SÃO PAULO

ENTERED BY • ISOBAR CHINA GROUP, SHANGHAI

CONSUMER DURABLES

IDEA CREATION • AKQA, SÃO PAULO

IDEA CREATION • ISOBAR CHINA GROUP, SHANGHAI

TITLE • HEY GOOGLE, ASK NIKE

PRODUCTION • ZOHAR CINEMA, RIO DE JANEIRO / HEFTY, SÃO PAULO

PRODUCTION • HO COMMUNICATION, SHANGHAI

BRAND • NIKE

MEDIA • WIEDEN+KENNEDY, SÃO PAULO

BRAND MARKETING • STEVEN LI, YUM CHINA

PRODUCT • NIKE

LEADERSHIP • HUGO VEIGA, AKQA

ENTERED BY • R/GA , NEW YORK

SILVER AWARDS C03/004 • USA

IDEA CREATION • R/GA , NEW YORK

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

SVP, ECD HEAD OF CREATIVE • BEN WILLIAMS, R/GA

TITLE • HAGGLEBOT

RETAIL PROMOTIONS & IN-STORE INTEGRATION TITLE • THE WHOPPER DETOUR

F04/015 • INDIA

PRODUCTION • R/GA , NEW YORK / RAIN, NEW YORK

BRAND • FLIPKART INTERNET PVT LTD A11/002 • UNITED KINGDOM

PRODUCT • SALE EVENT - FLIPKART’S THE BIG BILLION DAYS

BRAND • BURGER KING

NOT FOR PROFIT/CHARITY/GOVERNMENT

ENTERED BY • DENTSU WEBCHUTNEY, BANGALORE

PRODUCT • FOOD

TITLE • PAY IT FORWARD

IDEA CREATION • DENTSU WEBCHUTNEY, BANGALORE

ENTERED BY • FCB NEW YORK

BRAND • THE BIG ISSUE

PRODUCTION • GOOGLE ASIA PACIFIC, SINGAPORE

IDEA CREATION • FCB NEW YORK

PRODUCT • THE BIG ISSUE

CREATIVE EXECUTION, COPY • VIREN NORONHA, DENTSU WEBCHUTNEY

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Innovation Track WINNERS

39

GRAND PRIX

FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

INNOVATION

SEE SOUND WAVIO AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK USA

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Innovation Track INNOVATION WINNERS FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

GRAND PRIX A04/023 • USA

SILVER AWARDS

BRONZE AWARDS A02/037 • THE PHILIPPINES

A06/061 • BRAZIL

APPLIED INNOVATION

EARLY STAGE TECHNOLOGY

PRODUCT INNOVATION

TITLE • SEE SOUND

TITLE • #BRAILLEBRICKSFORALL

BRAND • WAVIO

BRAND • DORINA NOWILL FOUNDATION FOR THE BLIND

PRODUCT • SEE SOUND

PRODUCT • #BRAILLEBRICKSFORALL

ENTERED BY • TBWA\SANTIAGO MANGADA PUNO, MAKATI CITY

ENTERED BY • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

ENTERED BY • LEW’LARA\TBWA, SÃO PAULO

IDEA CREATION • TBWA\SANTIAGO MANGADA PUNO, MAKATI CITY

IDEA CREATION • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • LEW’LARA\TBWA, SÃO PAULO

CHIEF CREATIVE OFFICER /EXECUTIVE CREATIVE DIRECTOR

PRODUCTION • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • D ELICATESSEN FILMES, SÃO PAULO /

CHIEF CREATIVE OFFICER • TIM HAWKEY, AREA 23, AN FCB HEALTH NETWORK COMPANY

MUGSHOT, SÃO PAULO MEDIA • LEW’LARA\TBWA, SÃO PAULO PR • TRE ASSESSORIA, SÃO PAULO /

GOLD AWARDS

ADVICE COMUNICACAO CORPORATIVA, SÃO PAULO CCO • FELIPE LUCHI, LEW’LARA\TBWA

TITLE • THIS IS A TREE BRAND • PACIFIC PAINTS (BOYSEN) PHILIPPINES INC. PRODUCT • BOYSEN KNOX-OUT PAINTS

• MELVIN MANGADA, TBWA\SANTIAGO MANGADA PUNO A06/027 • UNITED KINGDOM

PRODUCT INNOVATION TITLE • MIMICA BRAND • MIMICA PRODUCT • MIMICA TOUCH ENTERED BY • R/GA LONDON

A06/043 • USA PRODUCT INNOVATION

A06/073 • ISRAEL

IDEA CREATION • R/GA LONDON / MIMICA, LONDON PRODUCTION • R/GA LONDON

TITLE • CHANGING THE GAME

PRODUCT INNOVATION

BRAND • MICROSOFT

TITLE • THISABLES

PRODUCT • XBOX

BRAND • IKEA

ENTERED BY • MCCANN NEW YORK

PRODUCT • IKEA THISABLES

PRODUCT INNOVATION

IDEA CREATION • MCCANN NEW YORK

ENTERED BY • MCCANN, TEL AVIV

TITLE • DO BLACK - THE CARBON LIMIT CREDIT CARD

PRODUCTION • H UNGRY MAN, NEW YORK / ROCK PAPER SCISSORS, NEW YORK /

IDEA CREATION • MCCANN, TEL AVIV

BRAND • DOCONOMY

COMPANY 3, NEW YORK / JSM MUSIC, NEW YORK / SONIC UNION, NEW YORK

FOUNDER & DIRECTOR • SOLVEIGA PAKÖTAITE, MIMICA A06/059 • SWEDEN

PRODUCTION • M  CCANN, TEL AVIV / CRAFT LONDON

PRODUCT • DO BLACK ENTERED BY • RBK COMMUNICATION, STOCKHOLM IDEA CREATION • RBK COMMUNICATION, STOCKHOLM

MEDIA • CARAT, NEW YORK

MEDIA • UM, TEL AVIV

PR • WE COMMUNICATIONS

PR • MCCANN, TEL AVIV

PR • HILL+KNOWLTON STRATEGIES, STOCKHOLM

CHIEF CREATIVE OFFICER • SEAN BRYAN, MCCANN NEW YORK

VP CREATIVE • SIGAL ABUDY, MCCANN TLV

EXECUTIVE CREATIVE DIRECTOR • JOHAN PIHL, RBK

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41

PRODUCTION • MAKING WAVES, STOCKHOLM

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WINNERS Communication Track LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

GRAND PRIX

42

RADIO & AUDIO

WESTWORLD: THE MAZE HBO 360I, NEW YORK USA

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Communication Track RADIO & AUDIO WINNERS FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

GRAND PRIX C02/011 • USA USE OF AUDIO TECHNOLOGY / VOICE -ACTIVATION TITLE • WESTWORLD: THE MAZE BRAND • HBO

MEDIA • HORIZON MEDIA, NEW YORK

PRODUCTION • D DB CHICAGO /

PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

GIANNINI CREATIVE , CHICAGO /

MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

SMUGGLER, NEW YORK /

HUTCHCO TECHNOLOGIES, LOS ANGELES /

• PAULO FOGACA, DAVID

BLACKSMITH, LOS ANGELES B03/023 • SOUTH AFRICA

MEDIA • MEDIACOM, NEW YORK

PRODUCT • WESTWORLD

SCRIPTCAMPAIGN

PR • ICF NEXT, CHICAGO

ENTERED BY • 360I, NEW YORK

TITLE • NIGHT WEEPING

PRODUCER • ARI WEISS, DDB

IDEA CREATION • HBO, NEW YORK / 360I, NEW YORK

BRAND • CITY LODGE HOTEL GROUP

PRODUCTION • KILTER FILMS, LOS ANGELES / XANDRA, NEW YORK

PRODUCT • TOWN LODGE

PR • HBO, NEW YORK / 360I, NEW YORK / THE OUTCAST AGENCY, NEW YORK

ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG

HEAD OF MARKETING • CHRIS SPADACCINI, HBO

IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

GOLD AWARDS A01/043 • USA

SILVER AWARDS A02/008 • SOUTH AFRICA

PRODUCTION • PRODUCE SOUND, JOHANNESBURG

OTHER FMCGCAMPAIGN

OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS

TITLE • REVENGE OF THE COCKROACH BRAND • TIGER BRANDS

B03/028 • SOUTH AFRICA

PRODUCT • DOOM

FOOD & DRINK

SCRIPTCAMPAIGN

ENTERED BY • OGILVY JOHANNESBURG

TITLE • BROADWAY THE RAINBOW

TITLE • PLEASURE CAVE

IDEA CREATION • OGILVY JOHANNESBURG

BRAND • MARS WRIGLEY CONFECTIONERY

BRAND • CITY LODGE HOTEL GROUP

CREATIVE • PETE CASE, OGILVY SA

PRODUCT • SKITTLES

PRODUCT • TOWN LODGE

ENTERED BY • DDB CHICAGO

ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG

IDEA CREATION • DDB CHICAGO

IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

OTHER FMCGCAMPAIGN

PRODUCTION • PRODUCE SOUND, JOHANNESBURG

TITLE • REVENGE OF THE MOSQUITO

OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS

BRAND • TIGER BRANDS

PRODUCTION • D DB CHICAGO / GIANNINI CREATIVE , CHICAGO / SMUGGLER, NEW YORK / HUTCHCO TECHNOLOGIES, LOS ANGELES / BLACKSMITH, LOS ANGELES MEDIA • MEDIACOM, NEW YORK PR • ICF NEXT, CHICAGO PRODUCER • ARI WEISS, DDB A06/033 • USA RETAILCAMPAIGN TITLE • BK BOT 92 WHOPPERS BRAND • BURGER KING PRODUCT • BURGER KING

A02/010 • SOUTH AFRICA

PRODUCT • DOOM B03/029 • SOUTH AFRICA

ENTERED BY • OGILVY JOHANNESBURG

SCRIPTCAMPAIGN

IDEA CREATION • OGILVY JOHANNESBURG

TITLE • LUMPY FUTON

CREATIVE • PETE CASE, OGILVY SA

BRAND • CITY LODGE HOTEL GROUP PRODUCT • TOWN LODGE

A05/046 • UNITED KINGDOM

ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG

AUTOMOTIVECAMPAIGN

IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

TITLE • CINDERELLA

PRODUCTION • PRODUCE SOUND, JOHANNESBURG

BRAND • VAUXHALL

OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS

PRODUCT • ASTRA ENTERED BY • MCCANN MILTON KEYNES

B03/030 • SOUTH AFRICA

ENTERED BY • DAVID, MIAMI

SCRIPTCAMPAIGN

IDEA CREATION • DAVID, MIAMI

TITLE • MAKOTI

PRODUCTION • C OSMO STREET, SANTA MONICA /

IDEA CREATION • M  RM//MCCANN SPAIN, MADRID / MCCANN MILTON KEYNES PRODUCTION • VETOR ZERO /

BRAND • CITY LODGE HOTEL GROUP

LOBO, SÃO PAULO /

BEACON STREET STUDIOS, LOS ANGELES /

PRODUCT • TOWN LODGE

MACH STUDIO, MADRID /

MULLENLOWE, BOSTON

ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG

COFFEE AND TV, LONDON /

MEDIA • HORIZON MEDIA, NEW YORK

IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

PRODUCTION • PRODUCE SOUND, JOHANNESBURG

MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS

GLOBAL RADIO, LONDON CREATIVE PRESIDENT MCCANN EUROPE • ADRIAN BOTAN, MCCANN WORLDWIDE A05/047 • UNITED KINGDOM

• PAULO FOGACA, DAVID B03/031 • SOUTH AFRICA

AUTOMOTIVECAMPAIGN

SCRIPTCAMPAIGN

TITLE • JACK & THE BEANSTALK

RETAILCAMPAIGN

TITLE • UMSEBENZI

BRAND • VAUXHALL

TITLE • BK BOT CHICKEN PERSONS

BRAND • CITY LODGE HOTEL GROUP

PRODUCT • ASTRA

BRAND • BURGER KING

PRODUCT • TOWN LODGE

ENTERED BY • MCCANN MILTON KEYNES

PRODUCT • BURGER KING

ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG

IDEA CREATION • MRM//MCCANN SPAIN, MADRID / MCCANN MILTON KEYNES

IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

PRODUCTION • VETOR ZERO /

A06/034 • USA

ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • C OSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

• PAULO FOGACA, DAVID A06/035 • USA

RETAILCAMPAIGN

PRODUCTION • PRODUCE SOUND, JOHANNESBURG

LOBO, SÃO PAULO /

OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS

MACH STUDIO, MADRID / COFFEE AND TV, LONDON /

B03/032 • SOUTH AFRICA SCRIPTCAMPAIGN

GLOBAL RADIO, LONDON CREATIVE PRESIDENT MCCANN EUROPE • ADRIAN BOTAN, MCCANN WORLDWIDE

TITLE • NSIZWA BRAND • CITY LODGE HOTEL GROUP

A05/048 • UNITED KINGDOM

PRODUCT • TOWN LODGE

AUTOMOTIVECAMPAIGN

ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG

TITLE • UGLY DUCKLING

IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

BRAND • VAUXHALL

PRODUCTION • PRODUCE SOUND, JOHANNESBURG

PRODUCT • ASTRA

OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS

ENTERED BY • MCCANN MILTON KEYNES

TITLE • BK BOT TASTES LIKES MATH BRAND • BURGER KING

IDEA CREATION • MRM//MCCANN SPAIN, MADRID / C03/020 • USA

MCCANN MILTON KEYNES

PRODUCT • BURGER KING

BRANDED CONTENT / PODCASTS

ENTERED BY • DAVID, MIAMI

TITLE • BROADWAY THE RAINBOW

LOBO, SÃO PAULO /

IDEA CREATION • DAVID, MIAMI

BRAND • MARS WRIGLEY CONFECTIONERY

MACH STUDIO, MADRID /

PRODUCTION • C OSMO STREET, SANTA MONICA /

PRODUCT • SKITTLES

COFFEE AND TV, LONDON /

BEACON STREET STUDIOS, LOS ANGELES /

ENTERED BY • DDB CHICAGO

MULLENLOWE, BOSTON

IDEA CREATION • DDB CHICAGO

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43

PRODUCTION • VETOR ZERO /

GLOBAL RADIO, LONDON CREATIVE PRESIDENT MCCANN EUROPE • ADRIAN BOTAN, MCCANN WORLDWIDE

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RADIO & AUDIO WINNERS Communication Track LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

A05/059 • THE NETHERLANDS

A10/043 • USA

BRONZE AWARDS

AUTOMOTIVE

CONSUMER SERVICES / B2BCAMPAIGN

TITLE • SNELWEG SPROOKJES

TITLE • BIRD

BRAND • VOLKSWAGEN

BRAND • MONSTER.COM

PRODUCT • VOLKSWAGEN APPLICATION

PRODUCT • MONSTER.COM

TITLE • ELISE

ENTERED BY • ISOBAR , AMSTERDAM

ENTERED BY • ARNOLD WORLDWIDE, BOSTON

BRAND • COCA COLA

IDEA CREATION • ACHTUNG!MCGARRYBOWEN, AMSTERDAM

IDEA CREATION • ARNOLD WORLDWIDE, BOSTON

PRODUCT • SPRITE

PRODUCTION • ACHTUNG!MCGARRYBOWEN, AMSTERDAM /

PRODUCTION • S OUNDTRACK, BOSTON /

ENTERED BY • SANTO, BUENOS AIRES

ROBOT KITTENS, HILVERSUM /

JINGLE PUNKS, NEW YORK

A01/031 • ARGENTINA FOOD & DRINKCAMPAIGN

IDEA CREATION • SANTO, BUENOS AIRES

BIG ORANGE, AMSTERDAM /

MEDIA • HAVAS MEDIA, BOSTON

PRODUCTION • LA DOBLE A, BUENOS AIRES

ISOBAR , AMSTERDAM

CHIEF CREATIVE OFFICER • ICARO DORIA, ARNOLD WORLDWIDE

CHIEF CREATIVE OFFICER • MAXI ITZKOFF, SANTO

CREATIVE DIRECTOR • MERVYN TEN DAM, MCGARRYBOWEN ISOBAR A10/045 • USA A07/002 • SOUTH AFRICA

CONSUMER SERVICES / B2BCAMPAIGN

A01/032 • ARGENTINA FOOD & DRINKCAMPAIGN

TRAVELCAMPAIGN

TITLE • MO MO MIMMY MIMMY

TITLE • NIGHT WEEPING

BRAND • MONSTER.COM

BRAND • CITY LODGE HOTEL GROUP

PRODUCT • MONSTER.COM

PRODUCT • TOWN LODGE

ENTERED BY • ARNOLD WORLDWIDE, BOSTON

ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG

IDEA CREATION • ARNOLD WORLDWIDE, BOSTON

IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

PRODUCTION • SOUNDTRACK, BOSTON / JINGLE PUNKS, NEW YORK

IDEA CREATION • SANTO, BUENOS AIRES

PRODUCTION • PRODUCE SOUND, JOHANNESBURG

MEDIA • HAVAS MEDIA, BOSTON

PRODUCTION • LA DOBLE A, BUENOS AIRES

OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS

CHIEF CREATIVE OFFICER • ICARO DORIA, ARNOLD WORLDWIDE

CHIEF CREATIVE OFFICER • MAXI ITZKOFF, SANTO

A07/003 • SOUTH AFRICA

B03/092 • USA

TITLE • AGAPORNIS BRAND • COCA COLA PRODUCT • SPRITE ENTERED BY • SANTO, BUENOS AIRES

A09/010 • USA

TRAVELCAMPAIGN

SCRIPT

MEDIA / ENTERTAINMENT

TITLE • PLEASURE CAVE

TITLE • BROADWAY THE RAINBOW

TITLE • WESTWORLD: THE MAZE

BRAND • CITY LODGE HOTEL GROUP

BRAND • MARS WRIGLEY CONFECTIONERY

BRAND • HBO

PRODUCT • TOWN LODGE

PRODUCT • SKITTLES

PRODUCT • WESTWORLD

ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG

ENTERED BY • DDB CHICAGO

IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

IDEA CREATION • DDB CHICAGO

PRODUCTION • PRODUCE SOUND, JOHANNESBURG

PRODUCTION • D DB CHICAGO /

OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS

GIANNINI CREATIVE , CHICAGO / SMUGGLER, NEW YORK /

A07/004 • SOUTH AFRICA

HUTCHCO TECHNOLOGIES, LOS ANGELES /

TRAVELCAMPAIGN

BLACKSMITH, LOS ANGELES

TITLE • LUMPY FUTON

MEDIA • MEDIACOM, NEW YORK

BRAND • CITY LODGE HOTEL GROUP

PR • ICF NEXT, CHICAGO

PRODUCT • TOWN LODGE

PRODUCER • ARI WEISS, DDB

IDEA CREATION • HBO, NEW YORK / 360I, NEW YORK PRODUCTION • K ILTER FILMS, LOS ANGELES / XANDRA, NEW YORK PR • HBO, NEW YORK / 360I, NEW YORK / THE OUTCAST AGENCY, NEW YORK HEAD OF MARKETING • CHRIS SPADACCINI, HBO A10/044 • USA CONSUMER SERVICES / B2B

ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

ENTERED BY • 360I, NEW YORK

C03/010 • USA

TITLE • XANTENYX

PRODUCTION • PRODUCE SOUND, JOHANNESBURG

BRANDED CONTENT / PODCASTS

BRAND • MONSTER.COM

OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS

TITLE • WESTWORLD: THE MAZE

PRODUCT • MONSTER.COM

BRAND • HBO

ENTERED BY • ARNOLD WORLDWIDE, BOSTON

PRODUCT • WESTWORLD

IDEA CREATION • ARNOLD WORLDWIDE, BOSTON

A07/005 • SOUTH AFRICA TRAVELCAMPAIGN

ENTERED BY • 360I, NEW YORK

TITLE • MAKOTI

IDEA CREATION • HBO, NEW YORK / 360I, NEW YORK

BRAND • CITY LODGE HOTEL GROUP

PRODUCTION • K ILTER FILMS, LOS ANGELES / XANDRA, NEW YORK

PRODUCT • TOWN LODGE

PR • HBO, NEW YORK /

ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG

360I, NEW YORK /

IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

THE OUTCAST AGENCY, NEW YORK

PRODUCTION • PRODUCE SOUND, JOHANNESBURG

HEAD OF MARKETING • CHRIS SPADACCINI, HBO

PRODUCTION • SOUNDTRACK, BOSTON / JINGLE PUNKS, NEW YORK MEDIA • HAVAS MEDIA, BOSTON CHIEF CREATIVE OFFICER • ICARO DORIA, ARNOLD WORLDWIDE A11/015 • DENMARK NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • THE GENDERLESS VOICE

OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS D04/023 • COLOMBIA

BRAND • COPENHAGEN PRIDE

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

PRODUCT • Q, THE GENDERLESS VOICE

TRAVELCAMPAIGN

TITLE • ABUSE DISCLAIMERS

ENTERED BY • VIRTUE, COPENHAGEN

TITLE • UMSEBENZI

BRAND • AB INBEV

IDEA CREATION • VIRTUE, COPENHAGEN

BRAND • CITY LODGE HOTEL GROUP

PRODUCT • AGUILA BEER

PRODUCTION • VIRTUE, COPENHAGEN

PRODUCT • TOWN LODGE

ENTERED BY • MULLENLOWE SSP3, BOGOT·

PR • VIRTUE, COPENHAGEN

ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG

IDEA CREATION • MULLENLOWE SSP3, BOGOT·

CREATIVE DIRECTOR • EMIL ASMUSSEN, VIRTUE

IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

CHIEF EXECUTIVE OFFICER • FRANCISCO SAMPER, MULLENLOWE SSP3

A07/006 • SOUTH AFRICA

PRODUCTION • PRODUCE SOUND, JOHANNESBURG OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS

D04/027 • USA SOCIAL BEHAVIOUR & CULTURAL INSIGHT

A07/007 • SOUTH AFRICA

TITLE • IMMIGRANT SONGS

A12/010 • USA (CSR) / CORPORATE IMAGE TITLE • IMMIGRANT SONGS BRAND • BRAVOMIC

TRAVELCAMPAIGN

BRAND • BRAVOMIC

TITLE • NSIZWA

PRODUCT • IMMIGRANT SONGS

BRAND • CITY LODGE HOTEL GROUP

ENTERED BY • WING, NEW YORK

PRODUCT • TOWN LODGE

IDEA CREATION • WING, NEW YORK

IDEA CREATION • WING, NEW YORK

ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG

PRODUCTION • TOWNHOUSE, NEW YORK

PRODUCTION • TOWNHOUSE, NEW YORK

IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

MEDIA • GREY NEW YORK

MEDIA • GREY NEW YORK

PRODUCTION • PRODUCE SOUND, JOHANNESBURG

PR • GREY NEW YORK

PR • GREY NEW YORK

OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS

CREATOR • PEPE AGUILAR, GREY WING

CREATOR • PEPE AGUILAR, GREY WING

D6_Radio_WIN.indd 44

PRODUCT • IMMIGRANT SONGS ENTERED BY • WING, NEW YORK

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Communication Track RADIO & AUDIO WINNERS FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

B01/030 • USA

ENTERED BY • OGILVY MADRID

PRODUCTION • CLEMENGER BBDO WELLINGTON

USE OF MUSIC

IDEA CREATION • OGILVY MADRID

GROUP MANAGER STRATEGIC PLANNING

TITLE • IMMIGRANT SONGS

PRODUCTION • OGILVY MADRID

BRAND • BRAVOMIC

PR • OGILVY MADRID

PRODUCT • IMMIGRANT SONGS

GENERAL CREATIVE DIRECTOR • PAULO AREAS, OGILVY SPAIN

ENTERED BY • WING, NEW YORK IDEA CREATION • WING, NEW YORK

• TOM SKERMAN, HAWKE’S BAY REGIONAL COUNCIL D03/004 • NEW ZEALAND

SINGLE-MARKET CAMPAIGNCAMPAIGN C01/019 • CHILE

TITLE • THAT TIME JORDIE BARRETT DIDN’T

PRODUCTION • TOWNHOUSE, NEW YORK

RADIO OR AUDIO AS A MEDIUM

BRAND • HAWKE’S BAY REGIONAL COUNCIL

MEDIA • GREY NEW YORK

TITLE • THE MEMORY DIAL

PRODUCT • HAWKE’S BAY REGIONAL COUNCIL

PR • GREY NEW YORK

BRAND • MUSEO DE LA MEMORIA Y LOS DERECHOS HUMANOS

ENTERED BY • CLEMENGER BBDO WELLINGTON

PRODUCT • MUSEO DE LA MEMORIA Y LOS DERECHOS HUMANOS

IDEA CREATION • CLEMENGER BBDO WELLINGTON

ENTERED BY • WOLF BCPP, SANTIAGO

PRODUCTION • CLEMENGER BBDO WELLINGTON

IDEA CREATION • WOLF BCPP, SANTIAGO

GROUP MANAGER STRATEGIC PLANNING

PRODUCTION • FLOW, SANTIAGO

CREATOR • PEPE AGUILAR, GREY WING B01/046 • USA USE OF MUSIC TITLE • BROADWAY THE RAINBOW BRAND • MARS WRIGLEY CONFECTIONERY PRODUCT • SKITTLES ENTERED BY • DDB CHICAGO IDEA CREATION • DDB CHICAGO PRODUCTION • D DB CHICAGO / GIANNINI CREATIVE , CHICAGO / SMUGGLER, NEW YORK / HUTCHCO TECHNOLOGIES, LOS ANGELES / BLACKSMITH, LOS ANGELES MEDIA • MEDIACOM, NEW YORK PR • ICF NEXT, CHICAGO

SINGLE-MARKET CAMPAIGNCAMPAIGN C01/026 • COLOMBIA

BRAND • HAWKE’S BAY REGIONAL COUNCIL

TITLE • ABUSE DISCLAIMERS

PRODUCT • HAWKE’S BAY REGIONAL COUNCIL

BRAND • AB INBEV PRODUCT • AGUILA BEER ENTERED BY • MULLENLOWE SSP3, BOGOT· IDEA CREATION • MULLENLOWE SSP3, BOGOT· CHIEF EXECUTIVE OFFICER • FRANCISCO SAMPER, MULLENLOWE SSP3

RADIO OR AUDIO AS A MEDIUM TITLE • IMMIGRANT SONGS

TITLE • THE GENDERLESS VOICE

BRAND • BRAVOMIC

BRAND • COPENHAGEN PRIDE

PRODUCT • IMMIGRANT SONGS

PRODUCT • Q, THE GENDERLESS VOICE

ENTERED BY • WING, NEW YORK

ENTERED BY • VIRTUE, COPENHAGEN

IDEA CREATION • WING, NEW YORK

IDEA CREATION • VIRTUE, COPENHAGEN

PRODUCTION • TOWNHOUSE, NEW YORK

PRODUCTION • VIRTUE, COPENHAGEN

MEDIA • GREY NEW YORK

PR • VIRTUE, COPENHAGEN

PR • GREY NEW YORK

CREATIVE DIRECTOR • EMIL ASMUSSEN, VIRTUE

CREATOR • PEPE AGUILAR, GREY WING C02/006 • DENMARK

SOUND DESIGN

USE OF AUDIO TECHNOLOGY / VOICE -ACTIVATION

TITLE • SOUNDS OF FUTURE OCEAN

TITLE • THE GENDERLESS VOICE

BRAND • NATIONAL GEOGRAPHIC

BRAND • COPENHAGEN PRIDE

PRODUCT • PLANET OR PLASTIC?

PRODUCT • Q, THE GENDERLESS VOICE

IDEA CREATION • NATIONAL GEOGRAPHIC , SAO PAULO PRODUCTION • BANDEIRA 8, RIO DE JANEIRO EVP • DIEGO RECK, NATIONAL GEOGRAPHIC B04/033 • USA CASTING & PERFORMANCE TITLE • BROADWAY THE RAINBOW BRAND • MARS WRIGLEY CONFECTIONERY PRODUCT • SKITTLES ENTERED BY • DDB CHICAGO IDEA CREATION • DDB CHICAGO PRODUCTION • D DB CHICAGO / GIANNINI CREATIVE , CHICAGO / SMUGGLER, NEW YORK /

TITLE • THAT TIME JOHN KEY DIDN’T

RADIO OR AUDIO AS A MEDIUM

SOUND DESIGN

ENTERED BY • NATIONAL GEOGRAPHIC , SAO PAULO

D03/005 • NEW ZEALAND

CHIEF EXECUTIVE OFFICER • DIEGO PERRY, WOLF BCPP

C01/032 • USA

B02/007 • BRAZIL

• TOM SKERMAN, HAWKE’S BAY REGIONAL COUNCIL

MEDIA • WOLF BCPP, SANTIAGO

PRODUCER • ARI WEISS, DDB B02/005 • DENMARK

ENTERED BY • VIRTUE, COPENHAGEN IDEA CREATION • VIRTUE, COPENHAGEN PRODUCTION • VIRTUE, COPENHAGEN PR • VIRTUE, COPENHAGEN CREATIVE DIRECTOR • EMIL ASMUSSEN, VIRTUE

ENTERED BY • CLEMENGER BBDO WELLINGTON IDEA CREATION • CLEMENGER BBDO WELLINGTON PRODUCTION • CLEMENGER BBDO WELLINGTON GROUP MANAGER STRATEGIC PLANNING

• TOM SKERMAN, HAWKE’S BAY REGIONAL COUNCIL D04/012 • SOUTH AFRICA

SOCIAL BEHAVIOUR & CULTURAL INSIGHTCAMPAIGN TITLE • THE REAL COST BRAND • CITY LODGE HOTEL GROUP PRODUCT • TOWN LODGE ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG PRODUCTION • PRODUCE SOUND, JOHANNESBURG OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS D04/013 • SOUTH AFRICA SOCIAL BEHAVIOUR & CULTURAL INSIGHTCAMPAIGN TITLE • NOTHING FOR MAHALA BRAND • CITY LODGE HOTEL GROUP PRODUCT • TOWN LODGE ENTERED BY • TBWA\HUNT LASCARIS, JOHANNESBURG IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG PRODUCTION • PRODUCE SOUND, JOHANNESBURG OVERSEE OVERALL WORK • PETER KHOURY, TBWA HUNT LASCARIS D04/029 • ARGENTINA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • DOLLAR AGONY BRAND • RIPIO

C02/010 • ECUADOR

PRODUCT • FINANCIAL ADVISORY

USE OF AUDIO TECHNOLOGY / VOICE -ACTIVATION

ENTERED BY • DHÉLET VMLY&R, BUENOS AIRES

TITLE • COPA DEL IMPULSO/THE CHEERING TROPHY

IDEA CREATION • DHÉLET Y&R, BUENOS AIRES

BRAND • BANCO PICHINCHA

PRODUCTION • D HÉLET Y&R, BUENOS AIRES /

PRODUCT • SPONSORSHIP ENTERED BY • MULLENLOWE DELTA, QUITO

NOROESTE MUSICA Y SONIDO, BUENOS AIRES CHIEF CREATIVE OFFICER • MARTÌN «NINO» GOLDBERG, DHÉLET VMLY&R

IDEA CREATION • MULLENLOWE DELTA, QUITO PRODUCTION • KINO FILMS, QUITO

D05/003 • CANADA

HUTCHCO TECHNOLOGIES, LOS ANGELES /

MEDIA • MULLENLOWE DELTA, QUITO

BREAKTHROUGH ON A BUDGET

BLACKSMITH, LOS ANGELES

PR • ATIS KETCHUM ECUADOR , QUITO

TITLE • AIR TIME

CHIEF CREATIVE OFFICER • CARLOS OVIEDO, MULLENLOWE DELTA

BRAND • SICKKIDS FOUNDATION

MEDIA • MEDIACOM, NEW YORK

PRODUCT • SICKKIDS HOSPITAL

PR • ICF NEXT, CHICAGO PRODUCER • ARI WEISS, DDB

D03/003 • NEW ZEALAND

ENTERED BY • COSSETTE, TORONTO

SINGLE-MARKET CAMPAIGNCAMPAIGN

IDEA CREATION • COSSETTE, TORONTO /

TITLE • THAT TIME PROFESSOR JOHN BURROWS DIDN’T

SICKKIDS FOUNDATION, TORONTO

RADIO OR AUDIO AS A MEDIUM

BRAND • HAWKE’S BAY REGIONAL COUNCIL

PRODUCTION • PIRATE GROUP, TORONTO

TITLE • SOUND OF THE SEA

PRODUCT • HAWKE’S BAY REGIONAL COUNCIL

MEDIA • C OSSETTE MEDIA, TORONTO /

BRAND • CEAR

ENTERED BY • CLEMENGER BBDO WELLINGTON

PRODUCT • REFUGEES

IDEA CREATION • CLEMENGER BBDO WELLINGTON

C01/015 • SPAIN

D6_Radio_WIN.indd 45

45

OMD CANADA, TORONTO GLOBAL CHIEF CREATIVE OFFICER • CARLOS MORENO, COSSETTE

20/06/2019 16:27


The Work & Awards Hub Screening Room 1

The Work & Awards Hub Screening Room 2

Screening Schedule Communication Track - Film Lions

Screening Schedule Craft Track – Film Craft Lions

Monday 17 June

Monday 17 June

09:00-10:45 10:45-12:00 12:10-13:00 13:00-14:30 14:30-16:45 16:45-18:00 18:00-19:00

A01. Food & Drink A02. Other FMCG A03. Healthcare A04. Consumer Durables A05. Automotive A06. Retail A07. Travel A08. Leisure A12. Corporate Social Responsibility (CSR) / Corporate Image

Tuesday 18 June 09:00-13:00 13:00-15:00 15:00-19:00

A09. Media / Entertainment A10. Consumer Services / Business to Business A11. Not-for-profit / Charity/ Government C01. Viral Film

09:00-19:00

Film Craft Lions Shortlist

Tuesday 18 June 09:00-19:00

Film Craft Lions Shortlist

Wednesday 19 June 09:00-19:00

Film Craft Lions Shortlist

Thursday 20 June 09:00-19:00

Film Craft Lions Shortlist

Friday 21 June 09:00-19:00

Film Craft Lions Shortlist

Wednesday 19 June 09:00-19:00

Film Lions Shortlist

Thursday 20 June 09:00-19:00

Film Lions Shortlist

Friday 21 June 09:00-19:00

Film Lions Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.

SCREENINGS 2019.indd 46

20/06/2019 19:57


The Work & Awards Hub: Screening Room 3 Screening Schedule Entertainment Track Monday 17 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions Shortlist Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist

Tuesday 18 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist Entertainment Lions Shortlist

Wednesday 19 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment for Lions Sport Shortlist Entertainment Lions Shortlist Entertainment Lions for Music Shortlist

Thursday 20 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions Shortlist Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist

Friday 21 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist Entertainment Lions Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.

SCREENINGS 2019.indd 47

20/06/2019 19:57


Cabana Town TION ISTRA

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Cannes Lions School Campus

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PALAIS II

Cabana Town

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Beach Town

Cannes Curated Suites

MAP 2019.indd 48

20/06/2019 19:58


Oat Goat Oat Goat the the

interactive teaching kidshow howtotohelp helpput putan anend end to to bullying. bullying. TheThe interactive taletale teaching kids Made New Zealand children. Availabletotoevery everychild childin in the the world. world. Made forfor New Zealand children. Available Read it to your little oneswhen whenyou youget gethome homefrom fromCannes. Cannes. Read it to your little ones

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I n pa rt n e rs h i p W I T H I n pa rt n e rs h i p W I T H

D6_COVER.indd 2-3

20/06/2019 16:10


LIONS DAILY NEWS IN PRINT AND ONLINE

FRIDAY/JUNE 21/2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

WHO IS THIS MAN? #findthehero

FIND OUT AT WWW.HERO.IS D6_COVER.indd 4-1

20/06/2019 16:10

Profile for Boutique Editions

Lions Daily News Issue 6 - June 21 2019  

Lions Daily News Issue 6 - June 21 2019