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INNOVATING A 5,000 YEARS OLD CULTURE:

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BRAND ACTIVISM IN A HYPER-CHARGED SOCIETY

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LIONS DAILY NEWS IN PRINT AND ONLINE

10.00 CRAFT: SAATCHI & SAATCHI NEW CREATORS SHOWCASE/LUMIERE 10.30 INNOVATION: PHD WORLDWIDE THE RULE BREAKERS’ RULE BOOK: 5 COMMANDMENTS OF CHALLENGER THINKING/ DEBUSSY 11.15 IMPACT: MCKINSEY & CANNES LIONS WHAT CEOS REALLY THINK ABOUT MARKETING, CREATIVITY AND GROWTH/DEBUSSY 11.30 GOOD: GETTY IMAGES TIME TO STEP UP: SMASHING BEAUTY STEREOTYPES/ LUMIERE 12.00 COMMUNICATION: CANNES LIONS THE CANNES LIONS DEBATE: WILL IN-HOUSING CREATIVITY FAIL?/DEBUSSY 12.30 COMMUNICATION: OMNICOM GROUP STOP HOLDING YOUR BREATH: BRAND ACTIVISM IN A HYPERCHARGED SOCIETY/LUMIERE 13.00 IMPACT: YOUTUBE QUANTUM VIDEO: A SUPER CLOSE LOOK AT A BILLION HOURS A DAY/DEBUSSY 13.30 GOOD: AARP THE 50+ GOLDMINE: SPARKING CREATIVITY’S COMING OF AGE/ LUMIERE 14.00 GOOD: LEGO BUILDING BRAND LOVE WITH PURPOSE, BRICK BY BRICK/ DEBUSSY 14.30 ENTERTAINMENT: HAVAS/VIVENDI/UMG THE FUTURE OF ENTERTAINMENT/LUMIERE

FCB’s ‘Whopper Detour’ takes short cut to Direct Grand Prix A TYPICALLY provocative Burger King campaign, created by FCB New York, is the winner of the 2019 Direct Grand Prix. Entitled ‘The Whopper Detour’ it offered people the chance to buy a Whopper burger for one penny, on the condition that they unlocked the mobile-led promotion while in the vicinity of a rival McDonald’s restaurant. Jury president Nicky Bullard, chairwoman and chief creative officer of MRM/McCann said it was “an ingenious way to answer a business problem, which is that Burger King needed more people to download

PR JURY PRESIDENT MICHELLE HUTTON

15.30 GOOD: BADGER & WINTERS RISE UP/LUMIERE 15.30 COMMUNICATION: JKR AND DUNKIN’ WHY DUNKIN’ DROPPED THE DONUTS/DEBUSSY

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DIRECT JURY PRESIDENT NICKY BULLARD

their app”. The results back that assessment, with the campaign generating 1.5 million app downloads and 37:1 return

on investment. Across the category, the jury set four criteria for success, Bullard said. Does the campaign target the right people and does it make them feel good? Has it asked them to do something and did they do it? ‘The Whopper Detour’ was judged to have surpassed all those measures. The jury also awarded five Gold Lions to the US (2), Brazil, France and Israel. Three of those Golds were for Burger King work while the other two went to ThisAbles and StreetVet, campaigns that enjoyed high-profile successes early in the Cannes Lions week.

PR prize for ‘The Tampon Book’

14.45: IMPACT: DIAGEO GUINNESS: CAN A BRAND LIVE FOREVER/DEBUSSY

16.15 COMMUNICATION: CREATIVE AFRICA EXCHANGE/ X3M IDEAS THE AUTHENTIC AFRICAN STORY/DEBUSSY

THURSDAY / JUNE 20 / 2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

A HIGHLY impactful and beautifully crafted campaign from Germany, ‘The Tampon Book’, has secured 2019’s PR Grand Prix. Entered by Scholz & Friends on behalf of The Female Company,

the campaign was designed to circumvent and draw attention to Germany’s unfair tax system, where tampons are classified as luxuries and taxed at 19%, whereas fine art, books and caviar are taxed at 7%. The entry involved selling tampons in packaging that was designed to replicate a book, thus fitting the 7% tax criteria. Not only did this boost sales, but it drew attention to the iniquity of the law. Jury president Michelle Hutton, COO of Edelman Europe, said: “’The Tampon Book’ was a great example of modern communication, combining creativity with the craft of PR. It was a great

call-out to the PR industry, that if they work with the creative community they can produce magic.” The PR jury awarded six Gold Lions to the US (3), France, Peru and the UK. Hutton said the jury placed a strong emphasis on craft this year. In terms of trends, she said: “We saw media brands fighting back on issues like press freedom. We also saw a lot of very local work. Even in markets which are facing extra challenges, we saw brave companies and brands stepping up and creating movements of change. We also saw purpose at the heart of campaigns, not just as CSR activations.”

VMLY&R wins forWendy’s THEWINNER of the Social & Influencer Grand Prix for 2019 is ‘Keeping Fortnite Fresh’, a campaign created by VMLY&R for burger chain Wendy’s. It managed to see off the challenge of Nike’s ‘Dream Crazy’, which scored three Gold Lions. The key, according to jury president PJ Pereira, is that Wendy’s found an organic way to integrate itself into gaming phenomenon Fortnite when it introduced fridges for frozen beef into its virtual gaming universe. As Wendy’s doesn’t freeze its beef, it sent an avatar into the game with the goal of destroying the fridges. Its actions caught the attention of the gaming community and generated a significant spike in the brand’s social media metrics. Pereira, founder of Pereira & O’Dell, said: “There was so much to love. It was an example of a brand jumping in quickly when the opportunity arose, without calling attention to themselves. There was a nimbleness and mischievousness to the work.” The jury awarded seven Golds to the US (5), France and Italy. Pereira said the category showcased “nuanced work where brands really understood the potential of social. They have developed a clear sense of voice.” JURY PRESIDENT PJ PEREIRA

WINNERS MEDIA/ CREATIVE DATA / DIRECT / SOCIAL & INFLUENCER / PR / CREATIVE STRATEGY SHORTLISTS SUSTAINABLE DEVELOPMENT GOALS

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NEWS

Safety drive steers Volvo to Creative Strategy prize

CREATIVE STRATEGY JURY PRESIDENT TRACEY FOLLOWS

‘THE E.V.A Initiative’ is this year’s Creative Strategy Grand Prix winner. Entered by Forsman & Bodenfors on behalf of Volvo Cars, the ongoing campaign seeks to address the fact that women are 71% more likely to get injured in a car crash and 17% more likely to die. Those statistics were derived

from Volvo data relating to 43,000 collisions — which identified a problem with the fact that crash test dummies are modelled around the typical male physique. This is now being factored into Volvo’s shift towards gender equal safety. Creative strategy jury president Tracey Follows, founder of Futuremade, said: “In the

inaugural year for this category, we weren’t just looking for brilliant creative, we also wanted to send out the right signals for what we believe represents excellence in this category.” Key trends, Follows said, included an emphasis on work that “had cultural impact and sought to bring back empathy as a theme.” She added that there were examples of powerful work achieved on a tight budget and others “that promoted the idea of strategies based on collaboration and partnership. One of the exciting things about the Grand Prix winner is that it made its data open source, so that other car manufacturers could participate in creating a safer world.”

Data winner lols the trolls THE CREATIVE Data Grand Prix winner for 2019 is ‘Go Back To Africa’, a superblyexecuted campaign that subverted online hate messaging by switching its context and using it to support a highlytargeted campaign that encouraged black consumers to visit Africa on holiday. Created by FCB/Six Toronto for Black & Abroad, the campaign extracted the poisonous phrase ‘Go back to Africa’ from social media trolling and reinvented it as an aspirational invitation to the black community to visit Africa. The campaign was supported by imagery extracted from social media that showed black travellers

JURY PRESIDENT YASUHARU SASAKI

enjoying Africa (as opposed to most travel imagery which features whites). Jury president Yasuharu Sasaki, executive creative director at Dentsu, said: “There’s a lot of negative and biased data,

such as fake news and hate messaging. But this Grand Prix tacked the problem by turning negative messaging into emotional content. There were some strong contenders for the Grand Prix but this one contributed to culture.” Sasaki said the jury was looking for work that triggered a transformation and that had commercial and emotional value. “We also wanted to support work that promoted forward-thinking ethics about data — work that sets an ethical precedent. People are getting distrustful of data and we want to change that situation by supporting beautiful collaborations between data and creativity.”

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Street art campaign is shoo-in for Grand Prix ‘AIR MAX Graffiti Stores’, entered by AKQA Sao Paulo for Nike, overcame competition from 2,195 rival entries to secure the Media Grand Prix. Jury president Karen Blackett, UK country manager for WPP, called it “a brave piece of work that tapped into the culture of the city of Sao Paulo. It was a great example of how to combine digital and physical activations — and of how the medium can become the message.” The campaign involved Nike working with local graffiti artists to support the launch of new sneaker lines. Consumers who wanted to secure the sneakers ahead of the official launch were encouraged to go to the graffiti sites in person and take pictures with their mobiles. This triggered an e-commerce opportunity.

MEDIA JURY PRESIDENT KAREN BLACKETT

The jury also awarded seven Gold Lions. Blackett said: “A lot of campaigns were focused on local markets, so we had to make sure we understood the insight and its relevance. We also wanted to make sure data was used to enhance the work — not just for show-boating.”

IVÁN DUQUE MÁRQUEZ PRESIDENT OF THE REPUBLIC OF COLOMBIA P R E S E N T S

A POLITICIAN WHO TALKS ABOUT CREATIVITY INSTEAD OF POLITICS

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LUMIÈRE THEATRE, PALAIS I - FRIDAY 21, 10:00 - 10:45

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Pritchard drops by to discuss Quibi’s advertising ecosystem

QUIBI’S MEG WHITMAN AND JEFFREY KATZENBERG

WHEN P&G’s Marc Pritchard made a “surprise guest appearance” during Raising The Bar On The Small Screen session yesterday, the Grand Auditorium audience knew the new mobile-first platform Quibi being discussed

could have an enduring future. Quibi, which stands for Quick Bites and will feature premium-quality snackable episodic series of not more than 10 minutes each, is predicted to be the future of

entertainment. It is the new $1bn-plus subscription and advertisingfunded mobile video platform launching in April 2020. It was founded by former Hollywood mogul Jeffrey Katzenberg, who was on

stage with Meg Whitman, Quibi’s CEO and former boss of global tech brands Hewlett Packard and eBay, to disclose the service’s advertising elements. The first committed marketers are P&G, Walmart, Pep-

Taking tech with a pinch of salt THINK of technology as salt, Harjot Singh advised Lions delegates at yesterday’s WARC Future of Strategy seminar. For McCann Worldgroup’s European CSO, technology, like salt, is not something you want to chuck about indiscriminately. “You just want enough to improve the taste.” Singh was running through his top six truths for strategists operating in today’s experience economy, the first of which is to recognise we have entered the “era of meaning”. “I think the future belongs to people with a point of view versus a point of difference,” he said. He also urged strategists to engage with multiple points of view, stop confusing innovation with creativity, be ready to blur boundaries and to start thinking about data as

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siCo, Google, AB InBev and insurance corporation Progressive. “Quibi will be a brand-safe environment because there is no user-generated content on it. We believe 75% of the millennials we’re targeting will opt to watch the advertising because we will give advertisers an opportunity to be involved from the ground up,” Whitman said. The short unskippable ads will include some that are 60-second original content broken into four parts with storylines that develop with each viewing. “Marc has given us some incredible ideas,” Katzenberg added. “We’re taking the ecosystem of hot Hollywood content and bringing that into new consumption habits that will evolve from watching premium shows on-the-go during your day.” Pritchard also noted: “Our media and advertising worlds have been disrupted and we are trying to get ahead of the disruption. Now we’re going to create advertising that is organic to the experience.” pany and the belief system he created is still as current and relevant today as it was back in the 1920s. McGlashan’s advice to strategists was to “make friends with everybody in the class, from that weird kid in the corner in the glasses to the cool

“We have a lot of data about the fact that we have a lot of data ”

HARJOT SINGH

“a way to solve problems rather than a way to sell”. “Data is the only other fourletter word that relies on context,” he added. “The only way to talk about data is to stop outsourcing common sense. We have more data than we

DEIRDRE MCGLASHAN

have ideas. We have a lot of data about the fact that we have a lot of data. We have big data FOMO. Let’s just stop it.” Deirdre McGlashan, global chief digital office of MediaCom, turned to Walt Disney for inspiration. Under a pic-

ture of him captioned ‘Creating experiences since 1901’, she said Disney had given generation after generation “places to play and explore as young children and old children”. He did this so brilliantly, she added, that the com-

kids who can play the games you can’t play”. That way, if you encounter problems, the chances are that somebody out there can find the solution. “It may not be you but one of the kids in the class that’s become your friend. That’s why it’s so important to have a broad range of talent, both inside and outside of your agency.”

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Five Commandments of Challenger Thinking

Want to learn the secret recipe for success? Ahead of the publication of Overthrow II, Adam Morgan, world expert on challenger thinking, and Malcolm Devoy, chief strategy officer for PHD EMEA, share insights from those disrupting the status quo and the five commonalities in marketing and media behaviours they seem to use.

Thursday 20th June, 10.30am Debussy Stage, Cannes Lions.

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Fashion guru Lyons showcases her new WarnerMedia startup US FASHION and style icon Jenna Lyons was in Cannes yesterday to talk about her groundbreaking realityTV/e-commerce deal with WarnerMedia, her first job since leaving US premiumfashion retailer J.Crew over two years ago. The session Creativity At Scale: In Conversation With Style Icon Jenna Lyons saw her speaking to Kevin Reilly, president of WarnerMedia TV networks TNT, TBS and TruTV, about what it feels like to move from a conglomerate brand to become a startup venture. Lyons admitted her new career in Hollywood has been quite daunting. “I was at J.Crew for 27 years in a job that came with much responsibility and lots of money. I had left a job that was my identity. I thought I

“This is about connecting with people. An opportunity to see how the company comes together ”

WARNERMEDIA’S JENNA LYONS

had disappeared,” she said. However, she added that she is raring to go with this newly created TV lifestyleretail show, which is cur-

rently in production. Cameras will follow her as she builds from scratch a company where viewers can pick up ideas and shop for

related products. “This is about connecting with people,” she said. “You will get an opportunity to see how the company comes

Tom’s human touch in a digital era CONCLUSIVE proof that people crave real-life experiences in today’s age of digital disconnection was provided by Tom Odell’s performance yesterday on

The Terrace stage. “He crushed it,” said Eventbrite’s co-founder and CEO Julia Hartz, speaking to the Lions Daily News after the event, which combined

Odell’s mini-concert with a discussion around the theme of Sparking Authentic Human Connections In A [Dis]Connected World. “The minute Tom started

JON HABER (LEFT), RAFE OFFER AND JULIA HARTZ

playing, you could hear a pin drop. Some people got emotional; some people cried. Everybody was connected in that moment.” The idea of inviting an internationally renowned singer-songwriter to demonstrate the power of expe-

“To this generation, experience is sacred. ” rience on the Cannes stage was jointly conceived by US event-management and ticketing service Eventbrite, hot US agency Giant Spoon and London-based livemusic startup Sofar Sounds. “We realised all of us are working towards the same thing — connecting humans in the digital age — but in different ways,” Hartz added. “Eventbrite does it

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together. We will show viewers where to find lifestyle products they are far too busy to discover by themselves because there are so many things to choose from on the internet.” But compared to Lyons’ years at J.Crew, where everything she said was in the

brand’s name, the WarnerMedia agreement is giving her an opportunity to be herself. “I don’t have to stay loyal with any one brand so that I can help viewers discover products’ different price points,” she said. “This is about someone who can share what’s on her mind and her vulnerability is also going to be relatable,” Reilly said. through events, Sofar does it through music and Giant Spoon is exploring how to tie important life experiences into brand development.” Giant Spoon co-founder Jon Haber said that, for brands, tapping into “those intimate moments, when people create memories” was the next frontier. And that requires “programming events with narrative and meaning rather just as a backdrop for an Instagram photograph”, he added. Sofar founder Rafe Offer pointed to young people’s love-hate relationship with technology. “Gen Z is walking away from technology while being addicted to it — and worried about their addiction,” he said. “To this generation, experience is sacred. They want to be involved in things that allow them to stay human.”

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‘UNBANNED: THE LEGEND OF AJ1’ BY DEXTON DEBOREE OF FALKON CONTENT FOR AIR JORDANS TOOK GOLD IN ENTERTAINMENT

‘5B’, THE STORY OF THE FIRST EVER AIDS WARD IN THE US BY HWY 61 FILMS, SAVILE AND J3 FOR JOHNSON & JOHNSON TOOK THE ENTERTAINMENT GRAND PRIX

Meet the winners

Tuesday night in the Lumiere saw a flurry of awards for creative excellence in the categories Film Craft, Industry Craft, Digital Craft, Entertainment Lions, Entertainment Lions for Music, and Entertainment Lions for Sport. In total 46 Gold Lions were handed out, alongside 11 Grands Prix.

WIEDEN + KENNEDY WAS A MULTIPLE GOLD LION WINNER IN THE FILM CRAFT CATEGORY FOR ITS ‘LACTA 5STAR’ FILMS FOR MONDELEZ

THE GRAND PRIX IN ENTERTAINMENT LIONS FOR SPORT WENT TO WIEDEN + KENNEDY PORTLAND FOR ‘NIKE DREAM CRAZY’

THE FILM CRAFT GRAND PRIX WENT TO THE TEAM FROM DROGA5 FOR THE JOURNALIST-FOCUSED CAMPAIGN FOR THE NEW YORK TIMES

THE TEAM FROM FCB INFERNO LONDON WON GOLD IN THE DIGITAL CRAFT CATEGORY FOR ‘STORYSIGN’, AN APP FOR HUAWEI THAT CONVERTS WORDS INTO SIGN LANGUAGE TO HELP DEAF CHILDREN LEARN TO READ

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CHILDISH GAMBINO’S ‘THIS IS AMERICA’ BY DOOMSDAY ENTERTAINMENT TOOK A GRAND PRIX IN ENTERTAINMENT LIONS FOR MUSIC. THE AWARD WAS ACCEPTED BY COMPANY REPRESENTATIVE EMERALD TOLLER AND PRESENTED BY JURY PRESIDENT PAULETTE LONG

THE INDUSTRY CRAFT GRAND PRIX FOR ‘JUST DO IT HQ AT THE CHURCH’, PRESENTED BY JURY PRESIDENT TREVOR ROBINSON (CENTRE RIGHT), WAS ACCEPTED BY NIKE’S ALEX LOPEZ, WITH CHRIS WEIL AND OMID FARHANG OF MOMENTUM THE TEAM FROM VIRTUE COPENHAGEN TOOK THE GRAND PRIX IN DIGITAL CRAFT FOR ‘ADDRESS THE FUTURE’, A CAMPAIGN FOR CARLINGS

‘E-QUALITY’ BY VMLY&R BRAZIL FOR VIVO TELEFONICA WON A GOLD LION IN ENTERTAINMENT LIONS FOR SPORT

MARIANNE STEFANOWICZ (MIDDLE) AND OLA ABEYOMA (RIGHT) ACCEPTED A FILM CRAFT GOLD FROM JURY PRESIDENT REBECCA SKINNER FOR DROGA5’S ‘AN OPEN MIND IS THE BEST LOOK’ FOR NORDSTROM

CRISTINA RODRIGUEZ REINA OF DDB NEW YORK ACCEPTED AN INDUSTRY CRAFT GOLD LION FROM TREVOR ROBINSON FOR ‘GREAT STORIES ARE TIMELESS’ MADE FOR TRIBECA FILM FESTIVAL FRED LEVRON, JOHN BLEEDEN AND BRUNO MAZZOTTI OF FCB CHICAGO WITH JURY PRESIDENT TREVOR ROBINSON CELEBRATE AN INDUSTRY CRAFT GOLD LION FOR THE ILLINOIS COUNCIL AGAINST GUN VIOLENCE CAMPAIGN ‘THE GUN VIOLENCE HISTORY BOOK’

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ONE OF TWO GRANDS PRIX IN ENTERTAINMENT LIONS FOR MUSIC WENT TO AKQA BRAZIL FOR ‘BLUESMAN’, THEIR WORK FOR MUSICIAN BACO EXU DO BLUES

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Flame guerrillas: lessons from Burger King’s ad war frontline CONVENTIONAL advertising might be dying, but inject a campaign with some unconventional tech thinking and you resuscitate a brand’s creativity, as Burger King illustrated yesterday in its cheeky and irreverent session called Survivor’s Guide To The Adpocalypse. Marcelo Pascoa, Burger King’s head of global marketing, and Fernando Machado, global CMO, regaled Cannes Lions audience with recent case studies that have gone viral thanks to their almost sacrilegious approach. The US-based ‘Whopper Detour’ campaign invited consumers to download the Burger King app, which could only be activated at a nearby restaurant of rival McDonald’s. They then order a Burger King Whopper hamburger via the app for only one cent, and return to Burger King to collect the food. “We tried giving away the burg-

“Technology on its own is not an end in itself; it is a means to an end ”

MARCELO PASCOA

er for free for a download and no one was interested. It is the fun element of going to the rival’s outlet that engaged people,” Machado said. During the campaign, the app was downloaded a recordbreaking 1.5 million times in

FERNANDO MACHADO

nine days, jumped to No. 1 in the app-stores’ charts from No. 626, and recorded 3.5 billion digital impressions. The effort also multiplied mobile sales and boosted Burger King restaurant visits. Astonishing in an industry that

rarely sees competitors openly disparaging each other, Machado pointed out how technology is “completely changing the way we drive business”. Another campaign, set in Mexico City’s notorious traffic congestion and called ‘The Traffic

Wendy’s winning brand makeover WENDY’S has undergone a transformation — from old-fashioned legacy brand to sassy, outspoken cultural sensation and darling

of the internet, and consequently was named the world’s most innovative company in social media for 2019 by Fast Company.

The original challenger brand in the fast-food market has benefited hugely from WPP’s outstanding creativity.

WPP’S MARK READ (LEFT), KURT KANE OF WENDY’S AND DEBBI VANDEVEN OF VMLY&R

According to Mark Read, CEO of WPP, what the brand is doing is exactly what WPP had already decided was the way to go: “It’s the kind of work we know we need to be doing,”

“The first thing we changed was to move from boltedon work to really being part of today’s culture” he said. “And our partnership with a client that in the past invented the drivethru ad that continues to innovate and refresh the brand is at the heart of the creative transformation.” As Kurt Kane, US president and CCO of Wendy’s said,

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Jam Whopper’, turned the concept of food delivery on its head. Order your Whopper while stuck in the rush hour and have it delivered directly to your car. This experiment increased mobile orders by 63% and the concept is being rolled out to Los Angeles, Sao Paulo and Shanghai.

And coupon marketing has never been hotter than in the ‘Burn That Ad’ campaign. This had Burger King customers point their mobile vouchers at McDonald’s out-of-home ads and watch them burn — with the clever use of augmented reality. “Technology on its own is not an end in itself; it is a means to an end. Technology is completely changing the way we drive business. It is about the convenience it brings to the customer,” Pascoa said. the campaign was not an accident: “We were heading towards our 50th year, and we were well aware of how easily brands can get old and tired, so starting three years ago we were discussing how we could reinvigorate Wendy’s while remaining anchored as a challenger brand that does not believe that our rivals make food in the right way.” VMLY&R’s global CCO Debbi Vandeven explains how this was done: “The first thing we changed was to move from tactical, boltedon work to really being part of today’s culture, and Twitter has played a crucial role in that conversion. But underlying that is the fact that if you want to be a respected part of the conversation, you have to absolutely have everything that’s going on.”

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LOCATION 2019 INTERNATIONAL

N ER A H TH H. T E NO AC R MOST A Y BE JU ETT PR

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SHOWCASING THE GLOBAL PRODUCTION INDUSTRY

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THURSDAY SATURDAY / JUNE 17 20 / 2017 2019 LIONS DAILY NEWS

‘MORE THAN JUST THE BOTTOM LINE’’ JOHN LEGEND

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&G’s Reimagine Creativity Through Love And Humanity seminar, featuring Katie Couric and John Legend in conversation with P&G chief brand officer Marc Pritchard, started with a series of recent ads that show the consumer goods giant’s commitment to ending both race and sexual discrimination. “The idea behind this is that we believe it is time reimagine creativity in order to reinvent advertising,” Pritchard said. “Because when seven out of 10 adverts are judged to be annoying because they disrupt entertainment and 40% of women say that adverts don’t represent them properly, it’s clear that the ad world doesn’t really reflect the real world. So our answer to that is to form new creative partnerships with comedians, musicians and journalists because creativity loves diversity.” Journalist, presenter and reporter Katie Couric who recently launched Couric Media is one of the people now working with P&G: “I needed to evolve after so many years as part of the mainstream media and I really wanted to focus on humanitybased journalism in a different way, because it’s clear that trust in traditional media, and in government institutions is being eroded. We are now at a point where companies are expected to tackle the thorny issues, and Marc and I are both in exactly the same place when it comes to informing and enlightening people.” Musician, activist and actor John Legend agreed: “Companies have both the power and the budget to contribute to making a difference and creating a better world, and increasingly we’re seeing that consumers pay attention and make informed product choices based on the values of the companies that make them,” he said. “We all want a better, fairer and more just world, and people respect brands who stand for more than just the bottom line.” The music megastar went on to entertain the audience with two of his hits, Wake Up Everybody and All Of Me.

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Weber Shandwick: evolving to solve brand new PR problems

ence, Polansky says key areas of investment have included consultancy, via new business transformation division United Minds, and risk mitigation. The latter chimes well with the growing tendency for brands like Nike to make brave, purposeful stands. With boldness comes risk, and Weber Shandwick has a team dedicated to assessing how that might manifest.

“Positioned to help clients navigate the complicated issues they face ”

WEBER SHANDWICK’S GAIL HEIMANN AND ANDY POLANSKY

THESE days, there’s a lot more to public relations than disseminating stories and buffing up a company’s external image — which is why one of the world’s largest PR firms, IPGowned Weber Shandwick, has unveiled a new positioning mantra, ‘We Solve’, that encapsulates the multi-dimensional

nature of its business. “It’s a rallying cry,” said president Gail Heimann. “We are proud of our story amplification work, but we’re actually positioned to help our clients navigate so many of the complicated issues they face. That’s why we continue to invest in diverse talent and

data science so we can deliver holistic marketing solutions.” Speaking at a Festival that is dominated by creative agencies and technology leviathans, CEO Andy Polansky added: “We are 60% marketing-oriented and 40% corporate and policy-oriented, which is our sweet spot. The

fact that we understand the complexities of both those areas, and that we have expertise in ideas that earn attention and engagement, explains why we have won a lot of market share in recent years and have continued to grow so far in 2019.” Aside from talent and data sci-

Lynn and son are seriously funny AFTER addressing a packed auditorium in Tuesday’s Comedy Rules presentation, Teddy Lynn, founder and CCO of Episode Four, and his father, the writer and director Jonathan Lynn (My Cousin Vinny, Yes Minister, The Whole Nine Yards) spoke to the Lions Daily about what makes great comedy and what makes it so powerful. “Humour in advertising is a way to be really memorable,”said Teddy Lynn. “And at Episode Four, we see ourselves as being hitmakers. At the same time, it’s important to realise that comedy for a brand is different to comedy for its own sake, because you cannot offend or alienate

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TEDDY LYNN (LEFT) AND JONATHAN LYNN

groups of people who are potential customers. We’re currently working with a company in the financial sector who want to make funny adverts, but who also

recognise the risks, and part of our job is to guide them through the various ways that being funny can be achieved.” Being funny is, according

“The way you cut a scene is critical ... we are down to nanoseconds ”

Heimann, who has participated in PR, Glass and Titanium juries in recent years, believes Cannes Lions has increasing currency for the firm as its activities across disciplines, geographies and sectors grow. This week she led an off-stage seminar talking about the risks of sub-par data collection. “There is so much emphasis on the use of data to craft strategy, insight and creativity now. So we need to be sure there is no bias in how that data is collected and analysed.” Jonathan Lynn, almost entirely about timing: “The way you cut a scene is critical, and it can be down to as little as one or two frames that make the difference, so at that point we are down to nanoseconds. Equally, a seemingly very similar take of a scene can be much funnier than the others simply due to the reactions that it triggers. A lot of comedy is based on people’s reactions to criticism through ridicule, and to be able to come up with something like that is very much down to having a sophisticated view of the world. So ultimately, the brighter you are, the more likely you are to be funny. Plus you need to be self-critical. If you have too much dignity you are very probably not going to be a comedian.”

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HE GRAND finale of the Budweiser seminar CHEERS TO PEOPLE! Make Brands More Human, Change The Game, saw recently retired basketball player Dwyane Wade in conversation with AnheuserBusch USA CMO Marcel Marcondes. In the lead-up to his appearance, the Budweiser campaign that was made to mark his departure from professional sport was screened, demonstrating the brand’s commitment to talking about real people and connecting with individuals. The spot featured Wade meeting five people whose lives he had helped rebuild through his charitable ventures: “That spot was the only one I made, and I had no idea that was going to happen. I thought I was going to be swapping jerseys with some players, so what you saw was raw emotion as they recounted their stories and my foundation’s role in that,” he said. “We all have a responsibility to do more, be better and to stand up and speak out. That’s what my grandmother taught me. Because she had a dream that I could rise up and go beyond the poverty of my childhood, so I was happy to be able to make my gran proud.” Before Wade’s talk, Marcondes outlined how Budweiser has transformed its marketing approach: “We believed that by focusing on the people who drink Budweiser and talking their language that we could forge connections. The first thing we implemented was to speak the language that our customers speak, which sounds obvious but what it comes down to is creating content as opposed to advertising. So we created the Bud Light series with characters such as the Bud Light Knight, and every new film we made was an episode, and the series culminated with HBO reaching out to us to create an episode that flagged the launch of the final series of Game Of Thrones. In the Bud Light episode, the Bud Light Knight dies in a joust, but like all legends, he comes back because legends never die.”

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‘DO MORE, BE BETTER, STAND UP AND SPEAK OUT’ DWYANE WADE AT THE ANHEUSER BUSCH SEMINAR

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Screen Scotland is the dedicated partnership for screen in Scotland. Home to world-class talent, crews, facilities and breath-taking locations, Scotland also offers a range of financial, production and location support for national and international productions. Awarding funds from the Scottish Government and the UK National Lottery.

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THE BOUNTIFUL SOUTH

HOW EASILY EUROPEANS FORGET WHAT’S EFFECTIVELY IN THEIR BACKYARD — AND IN THIS CASE, THAT YARD IS THE 1.3 MILLION SQ KM OF DRAMATIC, AND DRAMATICALLY DIVERGENT, SCENERY THAT IS KNOWN AS SOUTHERN EUROPE. WHAT’S MORE, WRITES GARY SMITH, SOUTHERN EUROPE’S CREATIVE AESTHETIC IS IMPRESSIVE AS ITS LANDSCAPES

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CROSS the 20 countries that

Southern, or Mediterranean, Europe embraces, there are arid deserts, soaring mountains, lush green micro-climates, an awful lot of dramatic coast and massive forests, not to mention thousands of villages, towns and cities of all shapes, styles and sizes. There is also a different mentality in Europe’s south, forged in the shimmering heat of long summer days, and an approach to creativity that reflects the open and optimistic nature of its people. Alfonso Marian, chairman of Ogilvy Spain and worldwide creative director for customer engagement and e-commerce, agrees — with reservations — that Southern Europe still has its own creative style: “There aren’t big differences between regions

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when it comes to the big creative idea. On the other hand, there are still hints of local flavour in terms of craft and tone. We Southern Europeans are probably more optimistic, spontaneous and naïve. We get straight to the point when it comes to narrative storytelling. Humour for us is a collective exercise. By contrast, internal struggles, irony, sarcasm and self-deprecation are the property of the cloudy north. But as globalisation blitzes through our societies, marketing strategies, cultural insights and communication styles are becoming more homogenous across different markets.” Marian points to ‘Be More Old’, a campaign by Ogilvy for the Adolfo Dominguez clothing line, as one of which he is particularly proud: “It will probably not win at Cannes but, for its bravery, it should. Adolfo Dominguez

Bilbao has won seven international awards recognising the quality of its architecture

is a fashion brand for older, affluent women and men, offering elegant classics and excellent quality at a reasonable price. One of the big issues we need to solve in terms of our common sustainability problems is that, today, each one of us buys 60% more clothes than in 2000. But Dominguez’s concept encourages us to change that behaviour. The idea behind ‘Be More Old’ is that a skirt should last 10 years. We may not recognise this brand’s bravery with an award, but it deserves a place within the festival.” Juan Garcia-Escudero, general creative director at Leo Burnett Madrid, selects Pernod Ricard’s ‘The Time We Have Left’ as his favourite campaign of the year: “It’s one of those campaigns you come across maybe once in your lifetime, because it actually changes

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people’s lives for the better. The heart of it lies in an algorithm that calculates how much time you have left with someone. It’s the first time we’ve actually managed to harness the power of data to move people to act and the results could not have been better: a 54% increase in sales, the mostwatched and most-shared Spanish campaign in history and, most importantly, millions of people re-thinking their life priorities and making a positive change in the way they manage their time.” Concerning Europe’s north/south creative divide, Garcia-Escudero believes that the clichés are founded in fact: “It’s fair to say that there have always been some differences in the way we approach creativity. It’s often said that the Northern European/ Anglo-Saxon creative culture tends to be more analytical, individual and organised while, in the south, we tend to favour instinct, gut, collaboration and passion. It’s obviously a generalisation and it isn’t always the case, but I do feel there’s a bit of truth in the statement.” As global chief creative officer of Publicis Worldwide, Bruno Bertelli is perfectly placed to offer his take on the question — and he, like many, points to the sky: “I do see differences between the cultures of our agencies in the north versus the ones in the south, and I think you can link it to the weather. Northerners are less exposed to sunlight and temperatures are lower. They usually exhibit a bit more self-restraint, and are more calculated and cooler in their attitude and vibe. The type of work they produce reflects this — they give more emphasis to strategy and often champion a minimalist execution and tone of voice. Southerners, in contrast, are accustomed to warm weather and seem to me more passionate. Our agencies in the south are usually louder and physical contact is integral to how they communicate with one another. Campaigns originating there have a bigger emphasis on storytelling and emotive cues.” The key, Bertelli says, is to combine talent from both regions: “The result of that mix is work that triggers an emotional response while delivering a strong strategic backbone to our partners.” Bertelli choses ‘Be A Follower’, the latest Diesel campaign, as his favourite of the last 12 months: “People think that working on Diesel is easy, because of the anarchical blood running

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through the brand’s veins. But that’s only in theory. In practice, it’s much harder and riskier, because you need to identify the sacred cows ready to be slaughtered without neglecting your ultimate goal — to sell products. Gone are the days when fashion could say anything it wanted and get away with it. These are times of immediate response and any wrong move can result in a full-blown shitstorm.” ‘Be A Follower’, Bertelli adds, succeeded in provoking the audience without being insensitive: “It furthered brand belief without forgetting substance and, last but not least, it incorporated a sophisticated shopping experience and product truth, which helped deliver our key performance indicators. That, to me, is work to be proud of.” Running alongside and supporting Southern Europe’s abundant creativity are companies such as Nice-based Hanne Evans Production Services. “We’re based in Nice, but we shoot all over France,” Evans says, referencing a recent Paris-based project that presented the company with a major challenge: “Longchamp wanted several scenes in central Paris featuring a riderless horse galloping, for a spot called ‘The Encounter’. We shot in the Tuilleries gardens, the Place Vendôme, the Latin Quarter and in Montmartre at sunrise. Obviously, working with a horse running free in some of the most popular parts of a busy city over a limited time frame was challenging.

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Pernod Ricard’s ‘The Time We Have Left’, the most-watched and most-shared Spanish campaign in history

The Mirador de ses Animes in Mallorca, just one of many stunning coastal spots on the island

‘Get Older’, the campaign created by Ogilvy Spain for the Adolfo Dominguez clothing line

But the horse was well trained and another horse that it knew well came along too, so the one we were filming knew which direction it had to head in.” Evans also filmed a spot for the BMW Roadster on La Gineste, the picturesque road between Marseille and Cassis that winds between the

hills. “It was a new, unknown model, so there was a need for total secrecy,” Evans adds. “That meant that, every time another vehicle came past, they had to cover it up. La Gineste is just one of several very good local places to shoot cars — another amazing spot is the Col de Braus just behind Nice. It’s the start of the Alpes Maritimes and has some great mountain roads. There’s also usually plenty of snow until May.” Evans recently used Col de Braus for a stills shoot for Motor Trend magazine. Cars are also a major focus for Sara Sevilla Aragón of the Navarra Film Commission: “Generally speaking, Navarra is a very attractive community for filming spots for car brands. In 2019, we have already hosted several big brands, including Iberdrola, Seat and Volkswagen, as well as mobile-

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phone brand OnePlus.” Among the brands to have visited Navarra in 2018 were Carbonell, Endesa, L’Antic Colonial, LG, McLaren and Mercedes-Benz. “For the Mercedes-Benz spot, Mamma Team were producing, and the shoot involved intermittently shutting down several double-lane streets in the city of Pamplona, because the main sequence happens at a traffic light. During the filming, a Russian arm was used to track the vehicle. They also used the local racing circuit, along with its garage and mechanical facilities,” Sevilla Aragón said. A spot for the new BMV Alpina, along with a photo shoot of the vehicle, were also shot in Bardenas Reales, a large park in the south of Navarra, which features cinematic desert landscapes. “Filming took place at several locations within the park and a camera-car and a drone were used,” Sevilla Aragón adds. Lorena Martín of the audiovisual department of Lanzarote, the northern- and eastern-most of the Canary Islands, is also popular with car brands wanting to take advantage of the islands’ mixture of arid landscapes, surreal volcanic formations, amazing coastal roads and pristine nature. “On Lanzarote, the big advertising shoots have been all about cars for several years,” Martín says. “In 2017 we hosted Rolls Royce, Citroen, Jaguar and Mercedes. Then Jaguar, Maserati and Lexus shot here in 2018. Most of them have been huge challenges for us, partly because these are new car designs and therefore they are big

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A Maserati SUV set against Lanzarote’s other-wordly charms A horse on the loose in central Paris, courtesy of Longchamnp

commercial secrets. That means they need long roadblocks, a lot of technical infrastructure and lots of security.” Tenerife’s recent ad shoots have a been a bit more varied, with campaigns for Martini, the Liverpool Fashion Fest, Pullmantur, Avène, Orlando and Stranda during the last year. “The Liverpool Fashion Fest campaign was for Oxigeno and was shot in January,” says Sebastián Álvarez, executive producer at Volcano Films. “It was a very demanding, big-crew shoot — we filmed in multiple locations, doubling different places around the world. We also worked on a Martini Fiero spot for CAM+Partners with BBDO. The shoot, which lasted for a very intense five days in the Santa Cruz auditorium, was directed by well-known photographer Wolfgang Zac.”

OLIVER LÖSSL “ADD ABOVE-AVERAGE SUNSHINE, DIVERSE TALENT, 12-HOUR SHOOT DAYS AND LOTS OF DEDICATION AND YOU CAN UNDERSTAND WHY SERBIA IS A GREAT PLACE TO PRODUCE”

Across on the south-eastern end of Europe, Icelandic production company Hero Productions has opened an office in Belgrade, run by executive producer Oliver Lössl. “At the moment, I think we offer the best value for money in Europe,” he says. “The prices here are extremely competitive — even more so with the 25% cash rebate that Serbia has in place. That, paired with great infrastructure, where you can get the latest equipment and extremely experienced English-speaking crews, is an absolute winner. Add aboveaverage sunshine, diverse talent, 12-hour shoot days and lots of dedication and you can understand why Serbia is a great place to produce.” Lössl also cites Serbia’s variety of locations: “From modern office buildings, Paris-like cityscapes, socialistinfluenced architecture and medieval castles to luscious fields, large forests, clear mountain lakes and beautiful waterfalls — we have everything a production could need. And alongside amazing locations, we also have the

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Being beautiful is a fact, being small is our advantage.

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biggest studio complex in the Balkan region, which is only 20 minutes away from the centre of the city.” Back in the Mediterranean, Pedro Barbadillo, director of the Mallorca Film Commission, also sees plenty of car spots, many of them drawn to the island for its spectacular cliffs and ‘calas’, or coves. “Almost all the main car brands have shot on the road above the cliffs of Cap Formentor, on the descent to Sa Calobra, which is a very serpentine road, and in the mountains of the Serra de Tramuntana,” he says. “Other brands prefer our beaches and seaside locations, as well as our modern, urban locations in Palma, and our heritage buildings in the small villages up on the north side of Mallorca.” Among the spots to have been produced on the island in the last year are Estrella Damm’s ‘Mediterraneament’, produced by Utopia126; a commercial for Audi produced by The Local Production Company; and a short film for Captain Morgan Rum, featuring a galleon and hundreds of pirates swarming around Palma’s cathedral. According to Xabier Ochandiano, city

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councillor for economic development, trade and employment at the Bilbao City Council, a total of 42 advertisements were shot in Bilbao Bizkaia region in 2018. “Several leading brands have visited the city and the region to produce their projects,” he says. “Of these, the biggest jobs were for Apple, Mercedes, BMW, Seat, HBO, Vueling and San Miguel. This year, we’ve also worked with premium brands, including British Airways, Iberdrola, Decathlon, Eroski and Bankia. We are finding that corporations and businesses increasingly compete to reach the public with quality advertising conveying experiences and inspiring lifestyles that connect with their customers’ desires. We are talking about products that involve original ideas, creativity and talent, and that require professionals with experience for their

XABIER OCHANDIANO “BRAND SHOOTS ARE BECOMING MORE AND MORE COMPLEX, BECAUSE THEY SEEK TO TELL INSPIRING STORIES THAT CAPTIVATE FEELINGS, SENSATIONS AND PERCEPTIONS”

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realisation. Brand shoots are becoming more and more complex, because they seek to tell inspiring stories that captivate feelings, sensations and perceptions.” The Bilbao Bizkaia region has the advantage of a huge variety of locations, from dramatic coasts and natural parks to historic city centres, classical architecture, avant-garde buildings and infrastructure utilities. “And they are all easily accessible within a 45-minute drive of Bilbao,” Ochandiano says. He notes that Bilbao has won no less than seven Pritzker Architecture awards for works by Frank Gehry, Norman Foster, Álvaro Siza, Rafael Moneo, Zaha Hadid, Arata Isozaki and Richard Rogers. Ochandiano adds: “We also offer a public service for all shoots through the Bilbao Bizkaia Film Commission. We are aware that advertising is a dynamic sector that requires flexibility and collaboration and we are able to offer this. Added to this, we offer spaces to serve as sets, well-trained professionals and good air connections with the rest of the world, from an airport that is just 10 minutes from the city centre.”

we don't go one step, we go 10 steps further.

Spain

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THE LAND OF FIRE AND ICE IF THERE WAS AN OSCAR FOR BEST LOCATION, ICELAND WOULD SURELY BE THE FAVOURITE. OVER THE LAST DECADE, THE REMOTE NORDIC ISLAND HAS BECOME HOLLYWOOD’S BACKLOT, HOSTING DOZENS OF FILMS, TV SERIES AND COMMERCIALS. ANDY FRY REPORTS

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CELAND, situated between Norway and Greenland in the North Atlantic, is one of the undisputed location success stories of the last decade. Despite being home to just 350,000 people, it has hosted a remarkable range of film and TV projects, including the Star Wars franchise, Captain America: Civil War, Interstellar, Black Mirror, Lost In Space, Sense8, Fortitude, Trapped and Game Of Thrones. Iceland’s appeal also extends to commercials production, with a steady stream of international projects arriving on a year-round basis. Among the many clients to have visited in recent years are Audi, BMW, Guinness, Huawei, LG, Nissan, Pepsi, Samsung, Vodafone and HP. Explaining why, Iceland film commissioner Einar

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Tomasson identifies several factors: “The first, of course, is the range of locations. I think people new to the island are surprised at the incredible diversity of looks we have — everything from mountains and coastlines to volcanoes, glaciers, waterfalls, lakes and green fields.” Productions requiring remote snowy or icy backdrops are, inevitably, drawn to Iceland and are able to find these pretty much all year round. “But the country also does very well with commercials that are looking for a very distinctive, otherworldly backdrop,” Tomasson adds. “Aside from all the snow and ice, there are black and white sands, lava fields, geysers, geothermal hot springs and sulphur mountains, which have some really unusual colour combinations.”

A scene from Game Of Thrones, shot at Svínafellsjökull, an outlet glacier of Iceland’s Vatnajökull glacier

On top of all this, Iceland is popular as a location for doubling. “An example I often give of substitution is Ben Stiller’s The Secret Life Of Walter Mitty, which used Iceland to double for Greenland, the Himalayas and Yemen,” Tomasson says. “We’ve also had producers using Iceland for Alaska and Siberia, though perhaps the most surprising example was when Clint Eastwood’s feature film Flags Of Our Fathers used Sandvik to double for the Pacific island of Iwo Jima.” Other factors that work in Iceland’s favour include the quality and work ethic of its crews, the ease of permitting and the logistics of shooting on the island. “There are several really great production-services companies here

EINAR TOMASSON: “PERHAPS THE MOST SURPRISING EXAMPLE WAS WHEN CLINT EASTWOOD’S FEATURE FILM FLAGS OF OUR FATHERS USED SANDVIK TO DOUBLE FOR THE PACIFIC ISLAND OF IWO JIMA”

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Tom Cruise, on location for the 2013 movie Oblivion, at the Jarlhettur mountain ridge, Iceland

that are used to working on everything from blockbuster movies to high-end commercials,” Tomasson adds. “And all of this is supported by a really positive attitude towards filming.” As for logistics, there are regular flights into capital Reykjavik from Europe and North America — New York to Iceland is about the same distance as New York to San Francisco. There is also a good network of roads around the island, not to mention regular internal flights courtesy of Icelandair. “Iceland is just a bit bigger than Ireland, so most of it is quickly accessible by production crews,” Tomasson explains. “We’ve had projects using locations across every part of the country.” On top of this, the growing appeal of Iceland to tourists — up from around 500,000 in 2010 to 2.3 million in 2018 — means there are plenty of hotels and restaurants around the island to cater for crews. In addition to all of the above, Iceland has a couple of other attributes that Tomasson believes really set it apart: “A real asset we have is privacy. With a

EINAR TOMASSON: “THE SUN ONLY SETS FOR AROUND THREE HOURS FROM MID-MAY TO MID-AUGUST, SO YOU HAVE THE OPPPORTUNITY TO DO SOME REALLY LONG FILMING DAYS”

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population of just 350,000, it means commercials producers can shoot here without fear of passers-by capturing images on their phone and posting them on social media. That’s a real asset when filming a new car model, for example.” Then there is Iceland’s unusual situation with regards to light. “Because we’re a long way north, the sun only sets for around three hours from mid-May to mid-August, so you have the opportunity to do some really long filming days,” Tomasson says. An added bonus of long daylight hours, he notes, is that crews can also film in beauty spots late at night once tourists have returned to their accommodation. There is, of course, a theoretical flipside to long summer days, which is that there is not much light in winter — only, in fact, around five hours of effective daylight in mid-winter. But Tomasson says the non-summer seasons offer some interesting alternatives for producers. Winter, for example, is the best time to see the Northern Lights. Spring and autumn, meanwhile, offer long periods of lingering twilight that can add a unique atmospheric quality to productions. Also worth noting is Iceland’s surprisingly mild climate, caused by the warm oceanic Gulf

Stream, which makes winter very bearable. The country’s low population density has a couple of other benefits. One is that the production-services industry is geared almost entirely to catering for international clients, without undue time or resource conflicts with domestic work. It also means it is relatively safe and straightforward to use drones and helicopters for filming commercials. This is an advantage for producers of car commercials seeking to introduce innovative angles to their work. Norderflug is one firm that operates a fleet of helicopters all year round and has serviced commercials for the likes of Alfa Romeo, Audi, Hummer and Porsche, as well as various film and TV productions. The ready availability of helicopters and drones is also useful for shoots involving dangerous locations, such as glaciers, geysers and volcanic craters. While many of these locations are geographically close to Iceland’s main ring road, the ability to use advanced camera tech means that leading Icelandic service-providers such as Saga Films are able to constantly refresh the locations on offer to clients. Iceland’s dramatic scenery provides the perfect backdrop for car commercials,

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with Wieden + Kennedy’s ‘Leap of Faith’ for the Audi TTS Coupe a particularly memorable example. Serviced by Truenorth, the 2014 TVC showed the hero vehicle hurtling towards Earth from outer space and landing on a huge vertical CGI ramp — all juxtaposed against black wastelands, lava fields and spectacular snowy mountains. One additional point about Iceland’s roads is that they are raised above ground level to allow for snow clearance. This, combined with the lack of trees in the country, means it is possible to film cars almost as if they are on pre-built platforms. While car TVCs are big business for Iceland, the list of clients outlined above underscores the country’s ability to provide a backdrop for numerous industry categories. In 2018, for example, one of the country’s leading production-services companies, Hero Production, worked with Wonderwoman star Gal Gadot on a major campaign for the Huawei Mate 10 Pro smartphone. Truenorth, meanwhile, serviced courier company DHL’s dramatic 2017 TVC ‘Antarctica’. According to Einar Sveinn Thordarson, marketing director at Pegasus Pictures, his firm is currently busy across all the

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Iceland’s other-world locations were perfect for Hero Productions live-action TV series The King Of Blaze, based on the famous manga books of the same name

key areas of production. In terms of TVCs he says: “The last really big commercial we worked on was with Kate Hudson for premium skin-care brand La Mer.” That ad, shot in 2018, is like a picture postcard from Iceland, presenting the Hollywood star in an array of superb natural locations, ranging from black-sand beaches to waterfalls to bleak coastlines strewn with large blocks of ice. For part of the commercial, Hudson is featured in a remote house, with mountains in the background. At other times, the ad beautifully captures the range of light and weather on offer in Iceland, with one iconic shot showing a wall of cloud rolling across the top of a mountain range like an advancing avalanche. “Iceland is a great background for many things, but our surreal-looking geology is often the reason a job comes here,” Thordarson says. Echoing Iceland’s film commission chief, Thordarson says: “Icelandic crews are good and very resourceful, permitting is normally quick and we have all the basic equipment locally.” While the country’s attractive 25% film and TV tax rebate does not extend to TV commercials, Thordarson insists that “you get your money’s worth for sure”.

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On whether it makes sense to shoot in the winter months, he adds: “Shooting in Iceland has really expanded into the winter so, except for the darkest time — mid-December until end of January — we have shoots going on. Game Of Thrones shot with us as late as midDecember.” Hero line producer Guðfinnur Ýmir Harðarson puts some of Iceland’s success down to “small-nation syndrome”. He adds: “We have to be the best in the world and our position smack in the middle in the Atlantic Ocean between US and Europe has given us opportunities in that endeavour.” Like his peers, Harðarson says a lot of the appeal of Iceland for international producers is its “majestic and easily accessible locations”. He cites blacksand deserts and beaches, waterfalls, jaw-dropping rock formations, canyons, glaciers, crystal ice caves, lakes and glacier lagoons. “On top of this, many permits are just a phone call away,” he adds. And it doesn’t hurt that the local crew has been trained by Hollywood blockbuster productions for the last two decades. “Twenty years ago, we were all working as PAs, extras and helping hands,” Harðarson says. “But nowadays

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we have line producers, production managers, production co-ordinators, directors, DoPs, ADs, DITs, SFX, VFX, key gaffers and grips that have CVs that can compare to Hollywood studio crews.” These days, there is also the same sophistication in the kit available for equipment rentals, Harðarson says: “Hollywood blockbusters need their share of ARRI Alexa SXT Plus 4K Open Gate and RED Weapon Helium S35s, their ARRI Master Prime, Zeiss Superspeed MK-II Uncoated and Cooke Panchro lenses, their Supertechno 30 Telescopic and MovieBird 17/21ft telescopic cranes with O’Connor 2575D heads, not to mention all the Russian arms. So we have everything at their disposal in Iceland — and if someone has a special request about Hawkeye lenses, we can ship it in from our partners overseas.” In terms of Hero’s workload, Harðarson says: “We mostly do commercials and TV, and are branching out into feature films. We serviced the two Huawei phone commercials for the P20 and Mate 20 with Gal Gadot and Robert Lewandowski for Jiminy Creative and TBWA. The American Eagles Outfitters holiday campaign was a lot of fireworks and a lot of fun. We also serviced two 60-episode series of King Of Blaze, a Chinese TV series based on a manhua comic book for Mango TV. We can service everything, from local crew, logistics, hotels and catering to equipment, locations, SFX, talent and the 25% tax rebate.” In terms of TVCs, Harðarson says that branded products tend to get the best out of Iceland “if they are able to connect with health, nature, swirly roads in amazing landscape, well-being, clarity, innovation, excellence, beauty, growth, cold or warm. It’s the land of fire and ice, with the cleanest air and water in the world — raw untouched nature.” On when to shoot, Harðarson says the highlands and glaciers are not very safe during winter. “But the coasts, where we do most of our productions, are snow covered, with beautiful contrast from black cliffs and sands,” he adds. “In the four months surrounding June, the daylight seems endless and some productions have two crews to get the most out of this extended daylight. A crew will work from sunrise to midday, and B crew from midday to sunset, both doing full days, including preparation and wrap. April to September is great for magic hours, long days, highlands, glaciers

Iceland+D.indd 31

FOCUS ON ICELAND

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ROAD TO EVERYWHERE ICELAND’s famous ring road means that most places in the country are accessible to filmmakers relatively quickly. But if time is of the essence, the island is also well serviced by fleets of helicopters. The main production hub is Reykjavik, which also has some interesting locations in its own right. Chief among these are Hallgrímskirkja church, the rotating Perlan glass dome and the city’s architectural masterpiece, Harpa concert hall, which featured in Black Mirror. Further afield, production crews can head in several directions in search of great locations. To the south is a popular tourist destination — the blue lagoon thermal spa — as well as numerous waterfalls and the glaciers of Skaftafell. One of the much-discussed features of filming in Iceland is that seemingly remote features like glaciers and geysers are accessible from the ring road. Also available in the south are lakes, canyons and black-sand beaches. Black-sand beaches can also be found in the north-west, notably Snæfellsjökull National Park, also known for its rock formations. One area that has started opening up to filmmakers is the remote, almost uninhabited, Westfjords region, with its huge waterfalls, precipitous cliffs and beaches with pink and red sand. As for the north-east, volcanic craters, forests, canyons and geothermal areas are all accessible to filmmakers. In addition to spectacular natural landscapes, Iceland also offers colourful and kitsch coastal towns and fishing villages, which somehow combine the picturesque with the perilous. This was illustrated to great effect in the hit Icelandic TV series Trapped, located in the village of Siglufjorour. One other point worth noting is that Icelandic production-services companies such as Pegasus and Truenorth can facilitate TVC producers who want to base their shoot in the vast expanse of Greenland.

and ice caves. October to March, meanwhile, is ideal for snow, black/ white contrast and darkness.” Whether it is down to Iceland’s expertise in shooting film and TV productions or the atmospheric nature of its landscapes, it is interesting to note that there is a strong storytelling feel to the commercials shot in the country. Aside from the Hudson/La Mer project, for example, Iceland was also used to good effect in a 2015 American Express TVC, which followed a 24-hour Iceland stop-over by photographer Pei Ketron. This capacity for brand storytelling is also evident in longer form projects, such as a Coors/National Geographic documentary called My Next, which was partly set amid Iceland’s remote natural beauty. Fast-growing outdoor brand Yeti put Iceland centre stage in a sensitively crafted 10-minute branded content production called My Mom Vala, which tells the story of a young girl learning to fly fish with her mother. Hero, meanwhile, worked with Cheil Worldwide on a film for Samsung entitled ‘The Worst Instagram Account’. A touching film showing an authentic side of Icelandic life, the star

EINAR SVEINN THORDARSON: “ICELAND IS A GREAT BACKGROUND FOR MANY THINGS, BUT OUR SURREAL-LOOKING GEOLOGY IS OFTEN THE REASON A JOB COMES HERE”

of the story is a fisherman who shares his terrible photos of beautiful iconic locations on social media — until someone takes pity on him and gifts him a Samsung Galaxy 7 camera phone, which can take great images in low light. While the primary reason for a production to visit Iceland is for its combination of great crews and amazing locations, the country is also seeking to establish itself as a 360-degree service partner. Reykjavik, for example, is home to RVX, an independent visual-effects and animation studio spun out of Framestore Reykjavik. Also close to the capital city is RVK Studios, set up by acclaimed director Baltasar Kormákur during 2018. At the heart of the RVK complex is a 34,444 sq ft (3,199 sq m) studio facility, complete with dressing rooms, offices, cafeteria and parking. It has also been set up to be a one-stop productionservices company. While the studio is primarily geared up to service feature films and high-end TV series, Kormákur is keen for it to become a focal point for Iceland’s creative industries. His dream, he has told the media, is for a new production neighbourhood to be up and running within five-to-10 years. If that happens, it will further confirm the status of the ‘land of fire and ice’ as a magnet for international commercials producers.

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FOCUS ON GOLDEN AGE OF ADVERTISING

THURSDAY / JUNE 20 / 2019 LIONS DAILY NEWS

NOT DEAD JUST ADAPTING

WILL THERE EVER BE ANOTHER ‘GOLDEN AGE’ OF ADVERTISING? DESPITE THE CHALLENGES — FROM INCIPIENT RECESSION THROUGH POLITICAL AND SOCIAL DIVISIONS TO DISRUPTIVE TECHNOLOGY — LINDSAY STEIN, EDITOR OF CAMPAIGN US, IS OPTIMISTIC

A

DVERTISING is a lost art. The work sucks and there is obviously no talent in the industry.” Renowned art director George Lois, who arguably kick-started the creative revolution in the 1960s, said this to me in a recent interview. I greatly admire Lois and his groundbreaking campaigns and magazine covers, but is he right? Here are some unavoidable truths: the industry isn’t going to become any less complex. Budgets aren’t going to get better. The fight for talent is real. And competition is only going to increase. When it comes to the socio-political factors at play, Americans are more divided than ever. Most people are

place during a time of plague, famine and war. Yet these hardships sparked the need for new products, services, values and culture. From that era, art, sculpture, music, poetry, architecture and more were revitalised and changed forever. Now, let’s take the last golden age of advertising — a stretch that went from the 1960s through the late 1980s. These decades were full of tension: the Vietnam War, the Civil Rights Movement, political assassinations, protests, hippies, Watergate and much more. In addition to all of this, these decades gave birth to new technologies, music and entertainment, such as computers, the internet, hip-hop, cell phones, rock ‘n’ roll and email. Throughout all of that, the advertising

bracing for another recession. And even with all of this, consumers expect brands to take a stand on issues and have a clear set of values. This may seem all doom and gloom, but there’s a lot of good news too. First, what does a ‘golden age’ really mean? It generally refers to a period in history when business, art, politics, technology or economics flourished — and more importantly, obstacles were overcome. Take the golden age of art, or the Italian Renaissance. This period, which started in the 14th century, took

industry managed to serve up some of the most memorable, iconic, groundbreaking pieces of work. From Volkswagen’s ‘Think Small’ and Coca-Cola’s ‘Hilltop’ to Apple’s ‘Think Different’ and ‘1984’, and Burger King’s ‘Have It Your Way’ and dozens in between, adland changed forever during this time. Basically, creativity thrived in the face of hardships and challenges. Today, naysayers are spouting, “Advertising is dead”. But the truth is that it’s just adapting to the disruptive times we’re living in. I recently sat

From past golden ages: Apple’s ‘1984’, CocaCola’s ‘Hilltop’ and VW’s ‘Think Small’

Golden Age+D.indd 32

in a creativity meeting with a global ad agency to see the work they submitted for this year’s Cannes Lions International Festival of Creativity. Every piece was wonderful but, at the end of the hour, I realised that none of the work was a ‘traditional’ ad or a 15or 30-second spot. The common thread throughout the creative, though, was that each piece tapped into culture in a unique way — and that’s the great divider right now. VMLY&R, for example, helped fastfood chain Wendy’s seamlessly — and relevantly — get involved with online gaming craze Fortnite by creating a redheaded female character (modelled after the brand’s icon), who had one mission: to hold up the Wendy’s values of ‘Always fresh, never frozen’ by destroying all freezers in the game’s fantasy restaurants. And she did — for hours. In fact, gamers spent 1.5 million minutes on Twitch watching her destruction. Most importantly, Wendy’s saw a 119% increase in mentions across Facebook, Instagram, Twitter and YouTube from the stunt. Creativity that’s fuelled by data and culture is also turning heads. Look at how Huge delivered a datadriven solution that incorporated storytelling and creativity for P&G’s luxury Japanese beauty brand SK-II. While Japan is one of the most technologically advanced countries in the world, the beauty industry hasn’t kept up. P&G needed to attract young consumers to the 39-year-old brand. The answer was to weave AI, AR and data into a narrative experience that guided users on a journey to learn about their skin and, in the process, the brand itself. Enter SK-II Wonderland: a first-of-its-kind, AR-driven pop-up store in Tokyo. Wonderland used AI to analyse over a million data points on the consumer’s face. SK-II Wonderland achieved what it set out to do: 86% of the target audience who visited the store stated that SK-II

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LIONS DAILY NEWS THURSDAY / JUNE 20 / 2019

was “a more aspirational brand” afterwards. And sometimes, a brand can go the more traditional route and tap into culture through a beautiful short film. Earlier this year, for example, cannabis retailer MedMen launched its first commercial, ‘The New Normal’, starring actor Jesse Williams, which took viewers on a journey through the tumultuous history of weed in the US. The two-minute spot, directed by Spike Jonze and created out of Mekanism, features the obstacles that the marijuana industry has faced over the decades, such as the 1936 propaganda film Reefer Madness and people receiving harsh punishments for possessing weed. From Fast Company and Forbes to The Daily Show with Trevor Noah and Esquire, the ad received a deluge of national media and consumer attention in its fight to redefine marijuana use. Purpose-driven and values-based marketing is another area in which

TODAY, NAYSAYERS ARE SPOUTING, “ADVERTISING IS DEAD”. THE TRUTH IS THAT IT’S JUST ADAPTING TO THE DISRUPTIVE TIMES

FOCUS ON GOLDEN AGE OF ADVERTISING

brands are connecting with consumers on a cultural level. Countless studies have revealed that consumers today prefer to buy products and services from brands that have a strong sense of purpose and values. According to Edelman’s 2018 Earned Brand study, nearly two-thirds (64%) of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue — a 13% increase from 2017. National Geographic’s multi-year ‘Planet or Plastic?’ campaign, in partnership with McCann New York, proves the power of purposeful work. The initiative, designed to raise awareness about the increasingly destructive impact of disposable plastics on the planet, was shared socially 13.6 million times, led 400-plus companies to change their plastic policies and was cited in a hearing by Wyoming Senator John Barrasso, chairman of the Senate Committee on Environment and Public Works. If that’s not enough, check out how Nike’s sales spiked following its controversial Colin Kaepernick ad campaign last year. The former NFL

33

player sparked debate when he kneeled during the national anthem in protest at police killings of unarmed black Americans. Nike knew that its decision to include Kaepernick in its ad would anger some consumers, but it stood by its set of values — which paid off for the brand in more ways than one. The Deloittes and Accentures of the world also fit into this equation. There’s a strong cohort that say consultancies are going to be the death of advertising, especially with Accenture recently buying creative powerhouse Droga5. In my eyes, the purchase is a positive sign for the industry, because it shows that even consultancies are looking to invest more in creativity on behalf of clients. The bottom line? The internal pressures facing agencies and brands today, coupled with societal demands and technological advances, is starting to lead to some really powerful, relevant work — which brings me back to Lois. I respectfully — and wholeheartedly — disagree with Lois’ sentiments about adland today. So will there be another golden age of advertising? Yes, we are actually living in the beginning of it.

Introducing

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Golden Age+D.indd 33

19/06/2019 19:12


D5-ADS.indd 34

19/06/2019 17:18


Reach Track WINNERS

35

GRAND PRIX

THURSDAY / JUNE 20 / 2019 / LIONS DAILY NEWS

MEDIA

AIR MAX GRAFFITI STORES NIKE AKQA, SÃO PAULO BRAZIL

D5_Media_WIN.indd 35

19/06/2019 16:08


presents

badass women

MODERATOR JD Heyman,

Editor-in-Chief, Entertainment Weekly

3PM DAILY at Cannes Lions Beach

Conversations with female rebels who are shaking up our industry

THURSDAY, JUNE 20 | 3–4PM

Fiona Noble

Chief Marketing & Growth Officer, Quintessentially

Bec Brideson

Adrianne Smith

Founder, Bec Brideson

Founder, Cannes Can: Diversity Collective

FRIDAY, JUNE 21 3–4PM

Eva Santos

Global Chief Creative Officer, Proximity Worldwide

Swati Bhattacharya Chief Creative Officer, FCB Ulka

Cannes Lions Beach is located directly across from the Carlton Hotel.

D5-ADS.indd 36

19/06/2019 17:18


Reach Track MEDIA WINNERS

THURSDAY / JUNE 20 / 2019 / LIONS DAILY NEWS

GRAND PRIX

F04/169 • BRAZIL SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • AIR MAX GRAFFITI STORES BRAND • NIKE PRODUCT • AIR MAX ENTERED BY • AKQA, SÃO PAULO IDEA CREATION • AKQA, SÃO PAULO PRODUCTION • ZOHAR CINEMA, RIO DE JANEIRO / HEFTY, SÃO PAULO MEDIA • WIEDEN+KENNEDY, SÃO PAULO LEADERSHIP • HUGO VEIGA, AKQA

GOLD AWARDS

A06/037 • USA RETAIL TITLE • THE WHOPPER DETOUR BRAND • BURGER KING PRODUCT • FOOD ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CHIEF CREATIVE • ARI HALPER, FCB NEW YORK B04/076 • USA AMBIENT MEDIA: SMALL SCALE TITLE • SCENT BY GLADE BRAND • S.C JOHNSON PRODUCT • GLADE ENTERED BY • OGILVY, CHICAGO IDEA CREATION • OGILVY, CHICAGO PRODUCTION • OGILVY, CHICAGO MEDIA • OGILVY, CHICAGO DEPUTY CHIEF CREATIVE OFFICER, WORLDWIDE • JOE SCIARROTTA, OGILVY B09/053 • USA USE OF MOBILE TITLE • THE WHOPPER DETOUR BRAND • BURGER KING PRODUCT • FOOD ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CHIEF CREATIVE • ARI HALPER, FCB NEW YORK B10/048 • USA USE OF SOCIAL PLATFORMS TITLE • KEEPING FORTNITE FRESH BRAND • WENDY’S PRODUCT • WENDY’S COMMUNITY MANAGEMENT ENTERED BY • VMLY&R, KANSAS CITY IDEA CREATION • VMLY&R, KANSAS CITY MEDIA • SPARK FOUNDRY, NEW YORK PR • KETCHUM, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • DEBBI VANDEVEN, VMLY&R E03/002 • USA EXCELLENCE IN MEDIA EXECUTION TITLE • IT’S A THURSDAY NIGHT TIDE AD BRAND • PROCTER & GAMBLE PRODUCT • TIDE ENTERED BY • SAATCHI & SAATCHI, NEW YORK IDEA CREATION • SAATCHI & SAATCHI, NEW YORK PRODUCTION • R ATTLING STICK, SANTA MONICA / HARBOR PICTURE COMPANY, NEW YORK / THE MILL, NEW YORK MEDIA • OPTIMUM SPORTS, NEW YORK PR • TAYLOR, NEW YORK CHIEF EXECUTIVE OFFICER • ANDREA DIQUEZ, SAATCHI & SAATCHI NY E03/037 • USA EXCELLENCE IN MEDIA EXECUTION TITLE • HACKING PRIME DAY BRAND • GENERAL MILLS PRODUCT • HONEY NUT CHEERIOS ENTERED BY • MINDSHARE, CHICAGO IDEA CREATION • MINDSHARE, CHICAGO MEDIA • MINDSHARE, CHICAGO PR • KETCHUM, NEW YORK MANAGING DIRECTOR, COMMUNICATIONS PLANNING • MICHAEL SOROOSH, MINDSHARE

D5_Media_WIN.indd 37

E04/002 • USA USE OF INTEGRATED MEDIA TITLE • YOU SEEING THIS? BRAND • ESPN X NBA PRODUCT • ESPN X NBA ENTERED BY • R/GA , NEW YORK IDEA CREATION • R/GA , NEW YORK PRODUCTION • R/GA , NEW YORK MEDIA • STARCOM, CHICAGO VP, MARKETING • SETH ADER, ESPN

SILVER AWARDS

A01/007 • AUSTRALIA FOOD & DRINK TITLE • EXTRA REMINDER BRAND • WRIGLEY’S EXTRA PRODUCT • EXTRA CHEWING GUM ENTERED BY • CLEMENGER BBDO SYDNEY IDEA CREATION • CLEMENGER BBDO MELBOURNE CHIEF CREATIVE OFFICER • BEN COULSON, CLEMENGER BBDO A05/018 • ARGENTINA AUTOMOTIVE TITLE • THE UNAFFORDABLE CAMPAIGN BRAND • RENAULT PRODUCT • KANGOO ENTERED BY • PUBLICIS BUENOS AIRES IDEA CREATION • PUBLICIS BUENOS AIRES EXECUTIVE CREATIVE DIRECTOR • FABIO MAZIA, PUBLICIS BUENOS AIRES A05/022 • BRAZIL AUTOMOTIVE TITLE • COMPETITORS’ SALE BRAND • VOLVO PRODUCT • VOLVO ENTERED BY • GREY BRAZIL, SÃO PAULO IDEA CREATION • GREY BRAZIL, SÃO PAULO PRODUCTION • GREY BRAZIL, SÃO PAULO MEDIA • GREY BRAZIL, SÃO PAULO PR • GREY BRAZIL, SÃO PAULO CCO • ADRIANO MATOS, GREY BRAZIL A08/001 • USA LEISURE TITLE • YOU SEEING THIS? BRAND • ESPN X NBA PRODUCT • ESPN X NBA ENTERED BY • R/GA , NEW YORK IDEA CREATION • R/GA , NEW YORK PRODUCTION • R/GA , NEW YORK MEDIA • STARCOM, CHICAGO VP, MARKETING • SETH ADER, ESPN A09/047 • AUSTRALIA MEDIA / ENTERTAINMENT TITLE • MONTY’S WICKET WARNINGS BRAND • FOXTEL PRODUCT • FOXTEL ENTERED BY • MINDSHARE, SYDNEY IDEA CREATION • MINDSHARE, SYDNEY PRODUCTION • MINDSHARE, SYDNEY MEDIA • MINDSHARE, SYDNEY IDEA GENERATION AND STRATEGY • JACK SMYTH, MINDSHARE AUSTRALIA A10/008 • AUSTRALIA CONSUMER SERVICES / B2B TITLE • SIGNS OF LOVE BRAND • ANZ BANK PRODUCT • ANZ BRAND ENTERED BY • TBWA\MELBOURNE IDEA CREATION • TBWA\MELBOURNE PRODUCTION • TBWA\MELBOURNE / REVOLVER/WILL O’ROURKE, SYDNEY MEDIA • / PHD AUSTRALIA , MELBOURNE PR • TBWA\MELBOURNE / THRIVE PR + COMMUNICATIONS, MELBOURNE CHIEF CREATIVE OFFICER • PAUL REARDON, TBWA\MELBOURNE A10/018 • UNITED KINGDOM CONSUMER SERVICES / B2B TITLE • ALL THEY WANT FOR CHRISMAS IS YOU BRAND • VISA PRODUCT • VISA ENTERED BY • SAATCHI & SAATCHI, LONDON IDEA CREATION • SAATCHI & SAATCHI, LONDON / SAATCHI & SAATCHI, LONDON PRODUCTION • G ORGEOUS, LONDON / MPC LONDON / WAVE STUDIOS, LONDON / THE QUARRY, LONDON MEDIA • STARCOM, LONDON CHIEF CREATIVE OFFICER • KATE STANNERS, SAATCHI & SAATCHI

37

A12/001 • BRAZIL (CSR) / CORPORATE IMAGE TITLE • DISTRACTED GOALKEEPER BRAND • UBER/ UBER PRODUCT • YELLOW MAY ENTERED BY • TECH AND SOUL, SÃO PAULO IDEA CREATION • TECH AND SOUL, SÃO PAULO ADVERTISING AGENCY • FLAVIO WAITEMAN, TECH AND SOUL, SÃO PAULO A12/026 • NORWAY (CSR) / CORPORATE IMAGE TITLE • THE ANIMALS’ OWN EMERGENCY NUMBER BRAND • DNB PRODUCT • ANIMAL INSURANCE ENTERED BY • TRY REKLAME, OSLO IDEA CREATION • TRY REKLAME, OSLO CREATIVE • CAROLINE RIIS, TRY B01/027 • BRAZIL USE OF TV & OTHER SCREENS TITLE • PAY PER BEER BRAND • AB INBEV PRODUCT • BRAHMA BEER ENTERED BY • AFRICA, SÃO PAULO IDEA CREATION • AFRICA, SÃO PAULO PRODUCTION • P BA CINEMA, SÃO PAULO / WARRIORS VFX, SÃO PAULO / SATELITE AUDIO, SÃO PAULO CHIEF CREATIVE OFFICER • SERGIO GORDILHO, AFRICA B03/077 • FRANCE USE OF PRINT / OUTDOOR TITLE • THE NON-ISSUE BRAND • L’ORÉAL PARIS PRODUCT • AGE PERFECT ENTERED BY • MCCANN PARIS IDEA CREATION • MCCANN PARIS / MCCANN LONDON PRODUCTION • FACEBOOK, PARIS / CRAFT LONDON MEDIA • CONDÉ NAST INTERNATIONAL, LONDON EXECUTIVE CREATIVE DIRECTOR BEAUTY TEAM • JULIEN CALOT, MCCANN PARIS B05/009 • POLAND AMBIENT MEDIA: LARGE SCALE TITLE • THE UNBREAKABLE RAINBOW BRAND • UNILEVER - BEN&JERRY’S PRODUCT • CSR EVENT ENTERED BY • 180HEARTBEATS+JUNG V MATT , WARSAW IDEA CREATION • 180HEARTBEATS+JUNG V MATT , WARSAW PRODUCTION • 180HEARTBEATS+JUNG V MATT , WARSAW PR • 180HEARTBEATS+JUNG V MATT , WARSAW CHIEF CREATIVE OFFICER • MIKOLAJ SADOWSKI, 180HEARBEATS + JUNG V MATT B07/079 • BRAZIL USE OF STUNTS TITLE • AIR MAX GRAFFITI STORES BRAND • NIKE PRODUCT • AIR MAX ENTERED BY • AKQA, SÃO PAULO IDEA CREATION • AKQA, SÃO PAULO PRODUCTION • ZOHAR CINEMA, RIO DE JANEIRO / HEFTY, SÃO PAULO MEDIA • WIEDEN+KENNEDY, SÃO PAULO LEADERSHIP • HUGO VEIGA, AKQA B07/101 • USA USE OF STUNTS TITLE • PALESSI BRAND • PAYLESS PRODUCT • PAYLESS SHOE SOURCE ENTERED BY • DCX GROWTH ACCELERATOR, NEW YORK IDEA CREATION • DCX GROWTH ACCELERATOR, NEW YORK PRODUCTION • DCX GROWTH ACCELERATOR, NEW YORK MEDIA • MARC USA, BOSTON PR • DCX GROWTH ACCELERATOR, NEW YORK CCO, CSO • DOUG CAMERON, DCX GROWTH ACCELERATOR B08/074 • FRANCE USE OF DIGITAL PLATFORMS TITLE • THE UNSTOPPABLE RÉSUMÉ BRAND • CANCER@WORK PRODUCT • CANCER@WORK ENTERED BY • FAMOUS GREY PARIS, PARIS IDEA CREATION • FAMOUS GREY PARIS, PARIS CREATIVE CHAIRMAN • EDUARDO MARURI, GREY EUROPE C02/023 • INDIA USE OF REAL-TIME DATA TITLE • THE INFECTION ALERT SYSTEM BRAND • HINDUSTAN UNILEVER LIMITED PRODUCT • LIFEBUOY SOAP ENTERED BY • MINDSHARE, MUMBAI IDEA CREATION • MINDSHARE, MUMBAI MEDIA • MINDSHARE, MUMBAI STRATEGY • RITUPARNA DASGUPTA, MINDSHARE INDIA

19/06/2019 16:08


Feel Music

SET THE MOOD. CAPTURE A MOMENT.

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D5-ADS.indd 38 cannesadvertUniversalPM_repro.indd 1

19/06/2019 17:18 04/06/2019 15:19


Reach Track MEDIA WINNERS

39

THURSDAY / JUNE 20 / 2019 / LIONS DAILY NEWS

D01/005 • USA INTEGRATION OF BRAND OR PRODUCT TITLE • IT’S A THURSDAY NIGHT TIDE AD BRAND • PROCTER & GAMBLE PRODUCT • TIDE ENTERED BY • SAATCHI & SAATCHI, NEW YORK IDEA CREATION • SAATCHI & SAATCHI, NEW YORK PRODUCTION • R ATTLING STICK, SANTA MONICA / HARBOR PICTURE COMPANY, NEW YORK / THE MILL, NEW YORK MEDIA • OPTIMUM SPORTS, NEW YORK PR • TAYLOR, NEW YORK CHIEF EXECUTIVE OFFICER • ANDREA DIQUEZ, SAATCHI & SAATCHI NY D01/021 • AUSTRALIA INTEGRATION OF BRAND OR PRODUCT TITLE • UBER EATS AUSTRALIAN OPEN AMBUSH BRAND • UBER PRODUCT • UBER EATS ENTERED BY • SPECIAL GROUP, SYDNEY IDEA CREATION • SPECIAL GROUP, SYDNEY PRODUCTION • REVOLVER/WILL O’ROURKE, SYDNEY / THE GLUE SOCIETY, SYDNEY MEDIA • MEDIACOM, SYDNEY EXECUTIVE CREATIVE DIRECTOR • JULIAN SCHREIBER, SPECIAL GROUP E03/005 • USA EXCELLENCE IN MEDIA EXECUTION TITLE • AR DROPS BRAND • ADIDAS PRODUCT • ULTRABOOST19 ENTERED BY • MOJO SUPERMARKET, NEW YORK IDEA CREATION • MOJO SUPERMARKET, NEW YORK PRODUCTION • MOJO SUPERMARKET, NEW YORK / SNAPCHAT , NEW YORK MEDIA • MOJO SUPERMARKET, NEW YORK CREATIVE DIRECTOR • MO SAID, MOJO SUPERMARKET F04/084 • CANADA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • GO BACK TO AFRICA BRAND • BLACK & ABROAD PRODUCT • BLACK & ABROAD ENTERED BY • FCB/SIX, TORONTO IDEA CREATION • FCB/SIX, TORONTO PRODUCTION • R OOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO MEDIA • INITIATIVE, TORONTO PR • GLOSSY, TORONTO CHIEF CREATIVE OFFICER • IAN MACKENZIE, FCB/SIX

IDEA CREATION • SCHOLZ & FRIENDS, BERLIN MEDIA • SCHOLZ & FRIENDS, BERLIN PR • SCHOLZ & FRIENDS, BERLIN CHIEF CREATIVE OFFICER • MATTHIAS SPAETGENS, SCHOLZ & FRIENDS A02/024 • USA OTHER FMCG TITLE • SCENT BY GLADE BRAND • S.C JOHNSON PRODUCT • GLADE ENTERED BY • OGILVY, CHICAGO IDEA CREATION • OGILVY, CHICAGO PRODUCTION • OGILVY, CHICAGO MEDIA • OGILVY, CHICAGO DEPUTY CHIEF CREATIVE OFFICER, WORLDWIDE • JOE SCIARROTTA, OGILVY A03/005 • COLOMBIA HEALTHCARE TITLE • THERAFLU TRACKER BRAND • GSK - THERAFLU PRODUCT • THERAFLU ENTERED BY • WUNDERMAN THOMPSON, BOGOT· IDEA CREATION • WUNDERMAN COLOMBIA, BOGOT· / WU NDERMAN MEXICO, MEXICO CITY MEDIA • MINDSHARE, MEXICO CITY GLOBAL CHIEF ANALYTICS OFFICER • YANNIS KOTZIAGKIAOURIDIS, WUNDERMAN A06/015 • USA RETAIL TITLE • KEEPING FORTNITE FRESH BRAND • WENDY’S PRODUCT • WENDY’S COMMUNITY MANAGEMENT ENTERED BY • VMLY&R, KANSAS CITY IDEA CREATION • VMLY&R, KANSAS CITY MEDIA • SPARK FOUNDRY, NEW YORK PR • KETCHUM, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • DEBBI VANDEVEN, VMLY&R A07/001 • GERMANY TRAVEL TITLE • NO NEED TO FLY - AROUND THE WORLD IN GERMANY BRAND • GERMAN RAIL PRODUCT • GERMAN RAIL ENTERED BY • OGILVY GERMANY, FRANKFURT IDEA CREATION • OGILVY GERMANY, FRANKFURT PRODUCTION • SPIRABLE, LONDON CREATIVE CHAIRMAN • DR. STEPHAN VOGEL, OGILVY

BRONZE AWARDS

A01/012 • AUSTRALIA FOOD & DRINK TITLE • UBER EATS AUSTRALIAN OPEN AMBUSH BRAND • UBER PRODUCT • UBER EATS ENTERED BY • SPECIAL GROUP, SYDNEY IDEA CREATION • SPECIAL GROUP, SYDNEY PRODUCTION • REVOLVER/WILL O’ROURKE, SYDNEY / THE GLUE SOCIETY, SYDNEY MEDIA • MEDIACOM, SYDNEY EXECUTIVE CREATIVE DIRECTOR • JULIAN SCHREIBER, SPECIAL GROUP

A11/016 • AUSTRALIA NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • HUNGRY PUFFS BRAND • FOODBANK WA PRODUCT • HUNGRY PUFFS ENTERED BY • THE BRAND AGENCY, PERTH IDEA CREATION • THE BRAND AGENCY, PERTH PRODUCTION • THE BRAND AGENCY, PERTH MEDIA • THE BRAND AGENCY, PERTH PR • THE BRAND AGENCY, PERTH EXECUTIVE CREATIVE DIRECTOR • MARCUS TESORIERO, THE BRAND AGENCY

A02/018 • GERMANY OTHER FMCG TITLE • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION BRAND • THE FEMALE COMPANY PRODUCT • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION ENTERED BY • SCHOLZ & FRIENDS, BERLIN

A11/039 • PERU NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • THE LIFE SAVING SOAP OPERAS BRAND • PERUVIAN MINISTRY OF HEALTH PRODUCT • PERUVIAN MINISTRY OF HEALTH ENTERED BY • CIRCUS GREY PERU, LIMA

IDEA CREATION • CIRCUS GREY PERU, LIMA PRODUCTION • DEL BARRIO PRODUCCIONES, LIMA / CANICA FILMS, LIMA / SIN ANESTESIA, LIMA MEDIA • AMERICA TELEVISION, LIMA PR • CIRCUS GREY PERU, LIMA CREATIVE • PER PEDERSEN, GREY B01/010 • NEW ZEALAND USE OF TV & OTHER SCREENS TITLE • LIFE DIRECT - R.I.P SIMON BRAND • TRADE ME NZ PRODUCT • LIFE DIRECT ENTERED BY • VMLY&R , AUCKLAND IDEA CREATION • Y&R ANZ, AUCKLAND PRODUCTION • FLYING FISH, AUCKLAND / KALEIDOSCOPE, AUCKLAND MEDIA • MBM NZ, AUCKLAND CREATIVE SUPERVISION • PAUL NAGY, VMLY&R NZ B01/020 • FRANCE USE OF TV & OTHER SCREENS TITLE • A DAY TO REMEMBER BRAND • FONDATION POUR LA RECHERCHE MÉDICALE (FRM) PRODUCT • NGO ENTERED BY • CLM BBDO, PARIS IDEA CREATION • CLM BBDO, PARIS PRODUCTION • THE MIX MEN, PARIS CREATION MANAGEMENT • MATTHIEU ELKAÏM, CLM BBDO B02/018 • SWITZERLAND USE OF AUDIO PLATFORMS TITLE • THE WAR SIREN TEST BRAND • AMNESTY INTERNATIONAL SWITZERLAND PRODUCT • DONATIONS AND AWARENESS FOR THE FORGOTTEN WAR IN YEMEN ENTERED BY • JUNG VON MATT/LIMMAT, ZÜRICH IDEA CREATION • JUNG VON MATT/LIMMAT, ZÜRICH CHIEF CREATIVE OFFICER • DENNIS LÜCK, JUNG VO MATT/LIMMAT B02/054 • AUSTRALIA USE OF AUDIO PLATFORMS TITLE • WARNING SPOTS BRAND • AAMI/SUNCORP PRODUCT • MOTOR INSURANCE ENTERED BY • OGILVY AUSTRALIA, MELBOURNE IDEA CREATION • OGILVY AUSTRALIA, MELBOURNE PRODUCTION • BANG BANG STUDIOS, MELBOURNE MEDIA • OMD SYDNEY ASSOCIATE CREATIVE DIRECTOR • TOM RUSSELL, OGILVY AUSTRALIA B03/023 • NEW ZEALAND USE OF PRINT / OUTDOOR TITLE • UNDERCOVER CROSSWORDS BRAND • MINISTRY OF SOCIAL DEVELOPMENT/OFFICE FOR SENIORS PRODUCT • ELDER ABUSE AWARENESS ENTERED BY • FCB NEW ZEALAND, AUCKLAND IDEA CREATION • FCB NEW ZEALAND, AUCKLAND PRODUCTION • FCB NEW ZEALAND, AUCKLAND MEDIA • FCB NEW ZEALAND, AUCKLAND PR • FCB NEW ZEALAND, AUCKLAND COPYWRITER • LENNIE GALLOWAY, FCB NEW ZEALAND B03/034 • UNITED ARAB EMIRATES USE OF PRINT / OUTDOOR TITLE • THE BLANK EDITION BRAND • AN-NAHAR PRODUCT • NEWSPAPER PUBLICATIONS & MEDIA

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Reach Track MEDIA WINNERS

THURSDAY / JUNE 20 / 2019 / LIONS DAILY NEWS

ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI MEDIA • IMPACT PORTER NOVELLI, DUBAI PR • IMPACT PORTER NOVELLI, DUBAI CHIEF EXECUTIVE OFFICER • DANI RICHA, IMPACT BBDO DUBAI B03/071 • POLAND USE OF PRINT / OUTDOOR TITLE • THE LAST EVER ISSUE BRAND • GAZETA.PL / MASTERCARD / BNP PARIBAS PRODUCT • GAZETA.PL (A NEWS PORTAL) ENTERED BY • VMLY&R POLAND, WARSAW IDEA CREATION • VMLY&R POLAND, WARSAW PRODUCTION • PAPAYA FILMS, WARSAW MEDIA • WAVEMAKER, WARSAW PR • VMLY&R POLAND, WARSAW / WAVEMAKER, WARSAW / FUNDACJA SUKCESU PISANEGO SZMINKA, WARSAW IDEA CREATION • DAWID SZCZEPANIAK, VMLY&R B03/087 • BRAZIL USE OF PRINT / OUTDOOR TITLE • BURN THAT AD BRAND • BURGER KING PRODUCT • BURGER KING WHOPPER ENTERED BY • DAVID SÃO PAULO IDEA CREATION • DAVID SÃO PAULO PRODUCTION • VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO MEDIA • DAVID SÃO PAULO PR • DAVID SÃO PAULO / LOURES COMMUNICATION, SÃO PAULO MANAGING DIRECTOR • SYLVIA PANICO, DAVID SÃO PAULO B04/042 • MEXICO AMBIENT MEDIA: SMALL SCALE TITLE • THE BEER OF THE WORLD CUP BRAND • LALA PRODUCT • LALA WHOLE MILK ENTERED BY • CIRCUS., MEXICO CITY IDEA CREATION • CIRCUS., MEXICO CITY CHIEF CREATIVE OFFICER • DAUQUEN CHABELDIN, CIRCUS. B05/032 • PAKISTAN AMBIENT MEDIA: LARGE SCALE TITLE • TRUCK ART CHILDFINDER BRAND • BERGER PAINTS PRODUCT • BERGER PAINTS ENTERED BY • BBDO PAKISTAN, LAHORE IDEA CREATION • BBDO PAKISTAN, LAHORE PRODUCTION • SARAH TAREEN PRODUCTIONS, LAHORE MEDIA • BBDO PAKISTAN, LAHORE PR • BBDO PAKISTAN, LAHORE EXECUTIVE CREATIVE DIRECTOR • ALI REZ, IMPACT BBDO / BBDO PAKISTAN B05/048 • FRANCE AMBIENT MEDIA: LARGE SCALE TITLE • STREET-VET BRAND • PURINA PRODUCT • PURINA VETERINARY DIETS ENTERED BY • MCCANN PARIS IDEA CREATION • MCCANN PARIS PRODUCTION • CRAFT PARIS / EDDY, PARIS PR • WEBER SHANDWICK, PARIS EXECUTIVE CREATIVE DIRECTOR, CREATIVE PRESIDENT • RICCARDO FREGOSO, MCCANN PARIS B06/001 • BRAZIL USE OF EVENTS TITLE • DISTRACTED GOALKEEPER BRAND • UBER/ UBER PRODUCT • YELLOW MAY ENTERED BY • TECH AND SOUL, SÃO PAULO IDEA CREATION • TECH AND SOUL, SÃO PAULO ADVERTISING AGENCY • FLAVIO WAITEMAN, TECH AND SOUL, SÃO PAULO B06/025 • AUSTRALIA USE OF EVENTS TITLE • UBER EATS AUSTRALIAN OPEN AMBUSH BRAND • UBER PRODUCT • UBER EATS ENTERED BY • SPECIAL GROUP, SYDNEY IDEA CREATION • SPECIAL GROUP, SYDNEY PRODUCTION • REVOLVER/WILL O’ROURKE, SYDNEY / THE GLUE SOCIETY, SYDNEY MEDIA • MEDIACOM, SYDNEY EXECUTIVE CREATIVE DIRECTOR • JULIAN SCHREIBER, SPECIAL GROUP B06/030 • USA USE OF EVENTS TITLE • MIDDLE SEAT LOUNGE BRAND • COCA-COLA PRODUCT • COKE

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ENTERED BY • FITZCO, ATLANTA IDEA CREATION • FITZCO, ATLANTA CHIEF CREATIVE OFFICER • NOEL COTTRELL, FITZCO//MCCANN B06/053 • CANADA USE OF EVENTS TITLE • HELLMANN’S REAL FOOD RESCUE BRAND • UNILEVER PRODUCT • HELLMANN’S ENTERED BY • OGILVY CANADA, TORONTO IDEA CREATION • OGILVY CANADA, TORONTO PRODUCTION • SPY FILMS, TORONTO MEDIA • MINDSHARE, TORONTO PR • EDELMAN, TORONTO CHIEF CREATIVE OFFICER • BRIAN MURRAY, OGILVY B10/012 • USA USE OF SOCIAL PLATFORMS TITLE • NOT JUST ONE CREATOR BRAND • VF CORPORATION PRODUCT • VANS ENTERED BY • STARCOM, CHICAGO IDEA CREATION • STARCOM, CHICAGO / MRY, NEW YORK PRODUCTION • MRY, NEW YORK MEDIA • STARCOM, CHICAGO MEDIA • ARITI BHANSALI, STARCOM C01/004 • BRAZIL USE OF DATA-DRIVEN INSIGHT TITLE • RESCUE DOGZ BRAND • GUD PRODUCT • GUD ENTERED BY • WUNDERMAN THOMPSON, SÃO PAULO IDEA CREATION • J. WALTER THOMPSON BRAZIL, SÃO PAULO PRODUCTION • A9 AUDIO, SÃO PAULO / PLAY IT AGAIN, SÃO PAULO MEDIA • J. WALTER THOMPSON BRAZIL, SÃO PAULO PR • J. WALTER THOMPSON BRAZIL, SÃO PAULO CCO • RICARDO JOHN, J.WALTER THOMPSON BRASIL D01/042 • UNITED KINGDOM INTEGRATION OF BRAND OR PRODUCT TITLE • LOFI BEATS SUICIDE BRAND • VICE UK PRODUCT • SUICIDE PREVENTION ENTERED BY • MCCANN LONDON IDEA CREATION • MCCANN LONDON / COLLEGE MUSIC, BERKSHIRE PRODUCTION • CRAFT LONDON MEDIA • VICE, LONDON / COLLEGE MUSIC, BERKSHIRE PR • MCCANN LONDON CHIEF CREATIVE OFFICER • LAURENCE THOMSON, MCCANN LONDON D02/084 • SPAIN BRANDED CONTENT FOR DIGITAL/SOCIAL TITLE • MASSIRA PROJECT BRAND • PLAYSTATION TALENTS PRODUCT • MASSIRA GAME (PLAYSTATION) ENTERED BY • TBWA\ESPAÑA, MADRID IDEA CREATION • TBWA\ESPAÑA, MADRID MEDIA • TBWA\ESPAÑA, MADRID CHIEF CREATIVE OFFICER & VP • JUAN SANCHEZ, TBWA ESPAÑA E03/015 • AUSTRALIA EXCELLENCE IN MEDIA EXECUTION TITLE • UBER EATS AUSTRALIAN OPEN AMBUSH BRAND • UBER PRODUCT • UBER EATS ENTERED BY • SPECIAL GROUP, SYDNEY IDEA CREATION • SPECIAL GROUP, SYDNEY PRODUCTION • REVOLVER/WILL O’ROURKE, SYDNEY / THE GLUE SOCIETY, SYDNEY MEDIA • MEDIACOM, SYDNEY EXECUTIVE CREATIVE DIRECTOR • JULIAN SCHREIBER, SPECIAL GROUP E04/008 • JAPAN USE OF INTEGRATED MEDIA TITLE • RED RESTAURANTS LIST BRAND • TAKASAKI CITY PRODUCT • TAKASAKI CITY ENTERED BY • HAKUHODO KETTLE INC, TOKYO IDEA CREATION • H AKUHODO KETTLE INC, TOKYO / HAKUHODO INC., TOKYO / TBWA\HAKUHODO INC., TOKYO PRODUCTION • TAIYOKIKAKU.CO.LTD,., TOKYO / TOKYO AD DESIGNERS, TOKYO / VONS PICTURES, TOKYO / TOW CO., LTD., TOKYO PR • MATERIAL, TOKYO CREATIVE DIRECTOR • SHOTA HATANAKA, HAKUHODO KETTLE

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E04/013 • USA USE OF INTEGRATED MEDIA TITLE • HEY GOOGLE, ASK NIKE BRAND • NIKE PRODUCT • NIKE ENTERED BY • R/GA , NEW YORK IDEA CREATION • R/GA , NEW YORK PRODUCTION • R/GA , NEW YORK / RAIN, NEW YORK SVP, ECD HEAD OF CREATIVE • BEN WILLIAMS, R/GA F02/019 • FRANCE CHALLENGER BRAND TITLE • SOUVENIRS DE PARIS BRAND • CENTRE POMPIDOU PRODUCT • CENTRE POMPIDOU ENTERED BY • MARCEL, PARIS IDEA CREATION • MARCEL, PARIS PRODUCTION • ARTISANS DU FILM, PARIS / ADF L’ATELIER, PARIS / PRODIGIOUS, PARIS MEDIA • BLUE 449, PARIS DIRECTOR OF COMMUNICATIONS AND PUBLIC RELATIONS • BENOIT PARAYRE, CENTRE POMPIDOU F03/073 • BRAZIL SINGLE-MARKET CAMPAIGN TITLE • CORRUPTION DETECTOR BRAND • RECLAME AQUI PRODUCT • RECLAME AQUI ENTERED BY • GREY BRAZIL, SÃO PAULO IDEA CREATION • GREY BRAZIL, SÃO PAULO PRODUCTION • GREY BRAZIL, SÃO PAULO / GREY WEST , LOS ANGELES MEDIA • GREY BRAZIL, SÃO PAULO PR • GREY BRAZIL, SÃO PAULO CO-PRESIDENT • MARCIA ESTEVES, GREY BRAZIL F04/108 • ARGENTINA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • PRESIDENTIAL BROADCAST BRAND • NETFLIX PRODUCT • HOUSE OF CARDS ENTERED BY • CIRCUS., BUENOS AIRES IDEA CREATION • CIRCUS., BUENOS AIRES PRODUCTION • CIRCUS., BUENOS AIRES MEDIA • WAVEMAKER, BUENOS AIRES CEO • BRUNO LAMBERTINI, CIRCUS. F04/124 • RUSSIA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • KOSHOGO BRAND • KLOOP PRODUCT • MEDIA & PUBLICATIONS ENTERED BY • LEO BURNETT MOSCOW IDEA CREATION • LEO BURNETT MOSCOW CREATIVE • ILYA PRYAMILOV, LEO BURNETT MOSCOW F04/236 • USA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • SCENTING THE HOPE OF CHANGE BRAND • SC JOHNSON PRODUCT • GLADE ENTERED BY • PHD, NEW YORK IDEA CREATION • PHD, NEW YORK / SC JOHNSON, RACINE / OGILVY, CHICAGO PRODUCTION • OGILVY, CHICAGO MEDIA • PHD, NEW YORK CLIENT, SCJ GLOBAL COMPANY LEAD • ANINDITA MUKHERJEE, SC JOHNSON F05/047 • FRANCE BREAKTHROUGH ON A BUDGET TITLE • THE PARISIAN RENDEZ-VOUS BRAND • ...LE DRUGSTORE PARISIEN PRODUCT • ...LE DRUGSTORE PARISIEN ENTERED BY • WUNDERMAN THOMPSON, BOULOGNE-BILLANCOURT IDEA CREATION • J. WALTER THOMPSON PARIS PRODUCTION • J. WALTER THOMPSON PARIS / 2H56 PRODUCTIONS, PARIS EXECUTIVE CREATIVE DIRECTOR • THOMAS DEROUAULT, J. WALTER THOMPSON F05/070 • HUNGARY BREAKTHROUGH ON A BUDGET TITLE • OPEN SHELVES BRAND • WRITER’S BOOKSTORE PRODUCT • BOOKS ENTERED BY • WAVEMAKER HUNGARY, BUDAPEST IDEA CREATION • WAVEMAKER HUNGARY, BUDAPEST PRODUCTION • UMBRELLA, BUDAPEST PR • SANS CLICHÉ, BUDAPEST HEAD OF THE CREATIVE WORK • M·RTON JEDLICSKA, WAVEMAKER HUNGARY

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CREATIVE DATA

GO BACK TO AFRICA BLACK & ABROAD FCB/SIX, TORONTO CANADA

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GRAND PRIX

A08/012 • CANADA SOCIAL DATA & INSIGHT TITLE • GO BACK TO AFRICA BRAND • BLACK & ABROAD PRODUCT • BLACK & ABROAD ENTERED BY • FCB/SIX, TORONTO IDEA CREATION • FCB/SIX, TORONTO PRODUCTION • ROOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO MEDIA • INITIATIVE, TORONTO PR • GLOSSY, TORONTO CHIEF CREATIVE OFFICER • IAN MACKENZIE, FCB/SIX

GOLD AWARDS

A01/063 • BRAZIL DATA-ENHANCED CREATIVITY TITLE • PET-COMMERCE BRAND • PETZ PRODUCT • ECOMMERCE ENTERED BY • OGILVY, SÃO PAULO IDEA CREATION • OGILVY, SÃO PAULO PRODUCTION • HOGARTH WORLDWIDE, SÃO PAULO / HOGARTH WORLDWIDE, PORTO ALEGRE / PUNCH AUDIO, SÃO PAULO/ D2G TECNOLOGIA, SÃO PAULO / PICT ESTUDIO, SÃO PAULO CCO • FÉLIX DEL VALLE, OGILVY BRASIL A09/004 • SWEDEN CREATIVE DATA COLLECTION & RESEARCH TITLE • THE E.V.A. INITIATIVE BRAND • VOLVO CARS PRODUCT • VOLVO CARS ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG PRODUCTION • NEW LAND, STOCKHOLM MEDIA • MINDSHARE, GOTHENBURG ART DIRECTOR • KARL RISENFORS, FORSMAN & BODENFORS

SILVER AWARDS

A03/005 • AUSTRALIA DATA-DRIVEN CONSUMER PRODUCT TITLE • SAFETY HUB BRAND • NRMA PRODUCT • HOME INSURANCE ENTERED BY • CHE PROXIMITY, MELBOURNE IDEA CREATION • CHE PROXIMITY, MELBOURNE PRODUCTION • CHE PROXIMITY, MELBOURNE MEDIA • CHE PROXIMITY, MELBOURNE CHIEF CREATIVE OFFICER • ANT WHITE, CHE PROXIMITY

A03/008 • SPAIN DATA-DRIVEN CONSUMER PRODUCT TITLE • SEARCHING FOR THE SPECIAL COLOUR OF SEVILLE BRAND • DIAGEO PRODUCT • TANQUERAY FLOR DE SEVILLA ENTERED BY • PS21, MADRID IDEA CREATION • PS21, MADRID MEDIA • CARAT , MADRID PR • LA MAS CHULA, MADRID CEO • AGUSTÌN VIVANCOS, PS21 A04/057 • SPAIN DATA STORYTELLING TITLE • THE TIME WE HAVE LEFT - CASE BRAND • PERNOD RICHARD PRODUCT • RUAVIEJA ENTERED BY • LEO BURNETT, MADRID IDEA CREATION • LEO BURNETT, MADRID PRODUCTION • TESAURO, MADRID / SERENA, MADRID PR • LEO BURNETT, MADRID GENERAL CREATIVE DIRECTOR • JUAN GARCIA-ESCUDERO, LEO BURNETT A10/001 • GERMANY DATA INTEGRATION TITLE • NO NEED TO FLY - AROUND THE WORLD IN GERMANY BRAND • GERMAN RAIL PRODUCT • GERMAN RAIL ENTERED BY • OGILVY GERMANY, FRANKFURT IDEA CREATION • OGILVY GERMANY, FRANKFURT PRODUCTION • SPIRABLE, LONDON CREATIVE CHAIRMAN • DR. STEPHAN VOGEL, OGILVY

BRONZE AWARDS

A02/031 • BRAZIL DATA-DRIVEN TARGETING TITLE • STEEP DISCOUNT BRAND • E-MOVING PRODUCT • E-MOVING ENTERED BY • TRIBAL WORLDWIDE IDEA CREATION • TRIBAL WORLDWIDE PRODUCTION • “A VA ART, SÃO PAULO / BOSON POST, SÃO PAULO / QUIET CITY MUSIC + SOUND, NEW YORK MEDIA • TRIBAL WORLDWIDE PR • TULOM, SÃO PAULO CREATIVE DIRECTOR • CARLOS FONSECA, TRIBAL WORLDWIDE SÃO PAULO A04/016 • RUSSIA DATA STORYTELLING TITLE • AI VERSUS BRAND • TV RAIN PRODUCT • MEDIA SERVICE

ENTERED BY • VOSKHOD, EKATERINBURG IDEA CREATION • VOSKHOD, EKATERINBURG / ISD GROUP, KIEV PRODUCTION • VOSKHOD, EKATERINBURG / APP SOLUTIONS, WILMINGTON / ISD GERMANY, HAMBURG / KA.KA.HA, LONDON PR • VOSKHOD, EKATERINBURG CREATIVE DIRECTOR • ANDREY GUBAYDULLIN, VOSKHOD A05/005 • BELGIUM DATA VISUALISATION TITLE • BLINDMETERS BRAND • OVK / PEVR (PARENTS OF ROAD VICTIMS) PRODUCT • ROAD SAFETY AWARENESS MESSAGE ENTERED BY • HAPPINESS BRUSSELS, BRUSSELS IDEA CREATION • HAPPINESS BRUSSELS, BRUSSELS PRODUCTION • HAPPINESS BRUSSELS, BRUSSELS / RAYGUN, BRUSSELS / LATCHO DROM, BRUSSELS / MOXY POST PRODUCTION, BRUSSELS CLIENT • KOEN VAN WONTERGHEM, PEVR - OVK (PARENTS OF ROAD VICTIMS) A07/031 • USA USE OF REAL-TIME DATA TITLE • THE TRAFFIC JAM WHOPPER BRAND • BURGER KING MEXICO PRODUCT • BURGER KING DELIVERY ENTERED BY • WE BELIEVERS, NEW YORK IDEA CREATION • WE BELIEVERS, NEW YORK PRODUCTION • BONSAI3, MIAMI / PICKLE MUSIC, NEW YORK / CENTRAL FILMS, MEXICO CITY CHIEF CREATIVE OFFICER, COPYWRITER • GUSTAVO LAURIA, WE BELIEVERS A09/019 • USA CREATIVE DATA COLLECTION & RESEARCH TITLE • SEE SOUND BRAND • WAVIO PRODUCT • SEE SOUND ENTERED BY • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK CHIEF CREATIVE OFFICER • TIM HAWKEY, AREA 23, AN FCB HEALTH NETWORK COMPANY A10/021 • INDIA DATA INTEGRATION TITLE • THE INFECTION ALERT SYSTEM BRAND • HINDUSTAN UNILEVER LIMITED PRODUCT • LIFEBUOY SOAP ENTERED BY • MINDSHARE, MUMBAI IDEA CREATION • MINDSHARE, MUMBAI MEDIA • MINDSHARE, MUMBAI STRATEGY • RITUPARNA DASGUPTA, MINDSHARE INDIA

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CURIOUS BRAVE INSPIRING A FORCE FOR GOOD Valued at Cannes. Values of Ketchum. From the culture we build for our employees, to the groundbreaking work we deliver for clients, to our role as corporate citizens – these are the values we live by as a communications consultancy. Live these values with us: email cannes@ketchum.com.

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DIRECT

THE WHOPPER DETOUR BURGER KING FCB NEW YORK USA

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LIONS DAILY NEWS / THURSDAY / JUNE 20 / 2019

GRAND PRIX

SILVER AWARDS

A06/034 • USA RETAIL TITLE • THE WHOPPER DETOUR BRAND • BURGER KING PRODUCT • FOOD ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CHIEF CREATIVE • ARI HALPER, FCB NEW YORK

A01/019 • USA FOOD & DRINK TITLE • LEGAL-ADE BRAND • KRAFT HEINZ PRODUCT • COUNTRY TIME LEMONADE ENTERED BY • LEO BURNETT CHICAGO IDEA CREATION • LEO BURNETT CHICAGO PRODUCTION • HARBOR PICTURE COMPANY, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • MARK TUTSSEL, LEO BURNETT WORLDWIDE

GOLD AWARDS A02/028 • FRANCE OTHER FMCG TITLE • STREET-VET BRAND • PURINA PRODUCT • PURINA VETERINARY DIETS ENTERED BY • MCCANN PARIS IDEA CREATION • MCCANN PARIS PRODUCTION • CRAFT PARIS / EDDY, PARIS PR • WEBER SHANDWICK, PARIS EXECUTIVE CREATIVE DIRECTOR, CREATIVE PRESIDENT • RICCARDO FREGOSO, MCCANN PARIS A04/017 • ISRAEL CONSUMER DURABLES TITLE • THISABLES BRAND • IKEA PRODUCT • IKEA THISABLES ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV PRODUCTION • MCCANN, TEL AVIV / CRAFT LONDON MEDIA • UM, TEL AVIV PR • MCCANN, TEL AVIV VP CREATIVE • SIGAL ABUDY, MCCANN TLV D02/040 • USA USE OF MOBILE TITLE • THE WHOPPER DETOUR BRAND • BURGER KING PRODUCT • FOOD ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CHIEF CREATIVE • ARI HALPER, FCB NEW YORK

A12/006 • FRANCE (CSR) / CORPORATE IMAGE TITLE • HARMLESS GUNS BRAND • DAGOMA PRODUCT • 3D PRINTING ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS PRODUCTION • TBWA\ELSE, PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS

TITLE • STREET-VET BRAND • PURINA PRODUCT • PURINA VETERINARY DIETS ENTERED BY • MCCANN PARIS IDEA CREATION • MCCANN PARIS PRODUCTION • CRAFT PARIS / EDDY, PARIS PR • WEBER SHANDWICK, PARIS EXECUTIVE CREATIVE DIRECTOR, CREATIVE PRESIDENT • RICCARDO FREGOSO, MCCANN PARIS D05/006 • INDIA CO-CREATION & USER GENERATED CONTENT TITLE • VOICE OF HUNGER BRAND • SWIGGY PRODUCT • FOOD DELIVERY ENTERED BY • DENTSU WEBCHUTNEY, BANGALORE IDEA CREATION • DENTSU WEBCHUTNEY, BANGALORE PRODUCTION • DENTSU WEBCHUTNEY, BANGALORE / DOT DOT BOOM, BENGALURU CREATIVE EXECUTION - CONCEPTUALIZATION & WRITER

B02/032 • USA AMBIENT MEDIA: SMALL SCALE TITLE • BILLIE JEAN KING YOUR SHOES BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • REBEL AND ROGUE , NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY B02/068 • ISRAEL AMBIENT MEDIA: SMALL SCALE TITLE • THISABLES BRAND • IKEA PRODUCT • IKEA THISABLES ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV PRODUCTION • MCCANN, TEL AVIV / CRAFT LONDON MEDIA • UM, TEL AVIV PR • MCCANN, TEL AVIV VP CREATIVE • SIGAL ABUDY, MCCANN TLV B02/070 • USA AMBIENT MEDIA: SMALL SCALE TITLE • SCENT BY GLADE BRAND • S.C JOHNSON PRODUCT • GLADE ENTERED BY • OGILVY, CHICAGO IDEA CREATION • OGILVY, CHICAGO PRODUCTION • OGILVY, CHICAGO MEDIA • OGILVY, CHICAGO CHIEF CREATIVE OFFICER • JOE SCIARROTTA, OGILVY

• BENEDICT RAYMOND GERSHOM, DENTSU WEBCHUTNEY E04/008 • USA

LAUNCH / RE-LAUNCH TITLE • EXPENSIFY TH!$ BRAND • EXPENSIFY PRODUCT • MOBILE APP EXPENSIFY ENTERED BY • JOHNXHANNES NEW YORK IDEA CREATION • JOHNXHANNES NEW YORK PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES ART DIRECTOR • HANNES CIATTI, JOHNXHANNES NEW YORK F02/012 • USA CHALLENGER BRAND TITLE • BILLIE JEAN KING YOUR SHOES BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • REBEL AND ROGUE , NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY F05/029 • USA BREAKTHROUGH ON A BUDGET TITLE • SECOND CHANCES BRAND • DONATE LIFE CALIFORNIA PRODUCT • DONATE LIFE CALIFORNIA ENTERED BY • CASANOVA//MCCANN, COSTA MESA IDEA CREATION • CASANOVA//MCCANN, COSTA MESA / MCCANN CANADA, TORONTO / MCCANN NEW YORK PRODUCTION • C RAFT WORLDWIDE, NEW YORK / D’AVANT-GARDE MEDIA, SANTA MONICA / 4K FILM PRODUCTION, COCHRANE /

F02/020 • USA CHALLENGER BRAND TITLE • THE WHOPPER DETOUR BRAND • BURGER KING PRODUCT • FOOD ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CHIEF CREATIVE OFFICER • ARI HALPER, FCB NEW YORK

C02/012 • USA DATA-DRIVEN TARGETING TITLE • THE WHOPPER DETOUR BRAND • BURGER KING PRODUCT • FOOD ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CHIEF CREATIVE OFFICER • ARI HALPER, FCB NEW YORK

F02/029 • BRAZIL CHALLENGER BRAND TITLE • BURN THAT AD BRAND • BURGER KING PRODUCT • BURGER KING WHOPPER ENTERED BY • DAVID SÃO PAULO IDEA CREATION • DAVID SÃO PAULO PRODUCTION • VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO MEDIA • DAVID SÃO PAULO PR • DAVID SÃO PAULO / LOURES COMMUNICATION, SÃO PAULO MANAGING DIRECTOR • SYLVIA PANICO, DAVID SÃO PAULO

C04/024 • BRAZIL NEW REALITIES & VOICE-ACTIVATION TITLE • BURN THAT AD BRAND • BURGER KING PRODUCT • BURGER KING WHOPPER ENTERED BY • DAVID SÃO PAULO IDEA CREATION • DAVID SÃO PAULO PRODUCTION • VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO MEDIA • DAVID SÃO PAULO PR • DAVID SÃO PAULO / LOURES COMMUNICATION, SÃO PAULO MANAGING DIRECTOR • SYLVIA PANICO, DAVID SÃO PAULO

D5_Direct_WIN.indd 48

C05/017 • FRANCE DIGITAL INSTALLATIONS & INTERACTIVE SCREENS

JSM MUSIC, NEW YORK / TRULOVE POST, CULVER CITY PR • MCCANN NEW YORK PRESIDENT & CEO • INGRID OTERO-SMART, CASANOVA/MCCANN

BRONZE AWARDS A02/015 • GERMANY OTHER FMCG TITLE • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION BRAND • THE FEMALE COMPANY PRODUCT • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION ENTERED BY • SCHOLZ & FRIENDS, BERLIN IDEA CREATION • SCHOLZ & FRIENDS, BERLIN MEDIA • SCHOLZ & FRIENDS, BERLIN PR • SCHOLZ & FRIENDS, BERLIN CHIEF CREATIVE OFFICER • MATTHIAS SPAETGENS, SCHOLZ & FRIENDS A03/019 • UNITED KINGDOM HEALTHCARE TITLE • MISCARRIAGE ASSOCIATION - CARDS OF ACKNOWLEDGEMENT BRAND • MISCARRIAGE ASSOCIATION PRODUCT • CHARITY ENTERED BY • MRM//MCCANN , LONDON IDEA CREATION • MRM//MCCANN , LONDON EXECUTIVE CREATIVE DIRECTOR • NICKY BULLARD, MRM MCCANN

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Reach Track DIRECT WINNERS

THURSDAY / JUNE 20 / 2019 / LIONS DAILY NEWS

A04/011 • USA CONSUMER DURABLES TITLE • BILLIE JEAN KING YOUR SHOES BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • REBEL AND ROGUE , NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY A07/010 • GERMANY TRAVEL TITLE • NO NEED TO FLY - AROUND THE WORLD IN GERMANY BRAND • GERMAN RAIL PRODUCT • GERMAN RAIL ENTERED BY • OGILVY GERMANY, FRANKFURT IDEA CREATION • OGILVY GERMANY, FRANKFURT PRODUCTION • SPIRABLE, LONDON CREATIVE CHAIRMAN • DR. STEPHAN VOGEL, OGILVY A07/020 • GERMANY TRAVEL TITLE • MIND THE GAP BRAND • BERLINER VERKEHRSBETRIEBE PRODUCT • BVG ENTERED BY • SERVICEPLAN GERMANY, MUNICH IDEA CREATION • SERVICEPLAN GERMANY, MUNICH PRODUCTION • M  EDIAMONKS, HILVERSUM / CUBIRD, BERLIN / LOFT TONSTUDIOS, BERLIN MEDIA • MEDIAPLUS, MUNICH GLOBAL CHIEF CREATIVE OFFICER • ALEXANDER SCHILL, SERVICEPLAN A09/004 • JAPAN MEDIA / ENTERTAINMENT TITLE • POSTABLE FUKUSHIMA LOCAL PAPER BRAND • FUKUSHIMA-MINPO CO. PRODUCT • FUKUSHIMA-MINPO ENTERED BY • DENTSU INC., TOKYO IDEA CREATION • DENTSU INC., TOKYO PRODUCTION • ROBOT COMMUNICATIONS, TOKYO MEDIA • DENTSU EAST JAPAN, TOKYO CREATIVE DIRECTOR / ART DIRECTOR • YUKI KUMAGAE, DENTSU INC. A10/008 • AUSTRALIA CONSUMER SERVICES / B2B TITLE • SANS FORGETICA BRAND • RMIT UNIVERSITY PRODUCT • RMIT UNIVERSITY EDUCATION ENTERED BY • NAKED COMMUNICATIONS, SYDNEY IDEA CREATION • NAKED COMMUNICATIONS, SYDNEY PRODUCTION • N AKED COMMUNICATIONS, SYDNEY / BANTAM, SYDNEY / ORCHARD, SYDNEY PR • NAKED COMMUNICATIONS, SYDNEY / RMIT UNIVERSITY, MELBOURNE. JON BURDEN, NAKED COMMUNICATIONS A11/014 • AUSTRALIA NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • HUNGRY PUFFS BRAND • FOODBANK WA PRODUCT • HUNGRY PUFFS ENTERED BY • THE BRAND AGENCY, PERTH IDEA CREATION • THE BRAND AGENCY, PERTH PRODUCTION • THE BRAND AGENCY, PERTH MEDIA • THE BRAND AGENCY, PERTH PR • THE BRAND AGENCY, PERTH EXECUTIVE CREATIVE DIRECTOR • MARCUS TESORIERO, THE BRAND AGENCY A12/005 • BRAZIL (CSR) / CORPORATE IMAGE TITLE • DISTRACTED GOALKEEPER BRAND • UBER/ UBER PRODUCT • YELLOW MAY ENTERED BY • TECH AND SOUL, SÃO PAULO IDEA CREATION • TECH AND SOUL, SÃO PAULO ADVERTISING AGENCY • FLAVIO WAITEMAN, TECH AND SOUL, SÃO PAULO B02/036 • USA AMBIENT MEDIA: SMALL SCALE TITLE • SECOND CHANCES BRAND • DONATE LIFE CALIFORNIA PRODUCT • DONATE LIFE CALIFORNIA ENTERED BY • CASANOVA//MCCANN, COSTA MESA IDEA CREATION • C ASANOVA//MCCANN, COSTA MESA / MCCANN CANADA, TORONTO / MCCANN NEW YORK

D5_Direct_WIN.indd 49

PRODUCTION • C RAFT WORLDWIDE, NEW YORK / D’AVANT-GARDE MEDIA, SANTA MONICA / 4K FILM PRODUCTION, COCHRANE / JSM MUSIC, NEW YORK / TRULOVE POST, CULVER CITY PR • MCCANN NEW YORK PRESIDENT & CEO • INGRID OTERO-SMART, CASANOVA/MCCANN B03/004 • USA AMBIENT MEDIA: LARGE SCALE TITLE • STOP TRAFFICK BRAND • STREET GRACE PRODUCT • FIGHTING DOMESTIC MINOR SEX TRAFFICKING ENTERED BY • BBDO ATLANTA IDEA CREATION • BBDO ATLANTA PRODUCTION • B ARK BARK, ATLANTA / HERO POST, ATLANTA, GA / THE COLOR SPOT, MARIETTA MEDIA • OUTDOOR MEDIA GROUP ATLANTA PR • PORTER NOVELLI ATLANTA ADVISORY • DAVID LUBARS, BBDO WORLDWIDE B04/005 • NEW ZEALAND USE OF BROADCAST TITLE • LIFE DIRECT - R.I.P SIMON BRAND • TRADE ME NZ PRODUCT • LIFE DIRECT ENTERED BY • VMLY&R , AUCKLAND IDEA CREATION • Y&R ANZ, AUCKLAND PRODUCTION • FLYING FISH, AUCKLAND / KALEIDOSCOPE, AUCKLAND MEDIA • MBM NZ, AUCKLAND CREATIVE SUPERVISION • PAUL NAGY, VMLY&R NZ C01/013 • SPAIN DATA STRATEGY TITLE • THE TIME WE HAVE LEFT BRAND • PERNOD RICARD PRODUCT • RUAVIEJA ENTERED BY • LEO BURNETT, MADRID IDEA CREATION • LEO BURNETT, MADRID PRODUCTION • TESAURO, MADRID / SERENA, MADRID MEDIA • MEDIACOM, MADRID GENERAL CREATIVE DIRECTOR • JUAN GARCIA-ESCUDERO, LEO BURNETT D02/007 • USA USE OF MOBILE TITLE • EXPENSIFY TH!$ BRAND • EXPENSIFY PRODUCT • MOBILE APP EXPENSIFY ENTERED BY • JOHNXHANNES NEW YORK IDEA CREATION • JOHNXHANNES NEW YORK PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES WRITER • JOHN MCKELVEY, JOHNXHANNES NEW YORK D02/063 • BRAZIL USE OF MOBILE TITLE • BURN THAT AD BRAND • BURGER KING PRODUCT • BURGER KING WHOPPER ENTERED BY • DAVID SÃO PAULO IDEA CREATION • DAVID SÃO PAULO PRODUCTION • VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO MEDIA • DAVID SÃO PAULO PR • DAVID SÃO PAULO / LOURES COMMUNICATION, SÃO PAULO MANAGING DIRECTOR • SYLVIA PANICO, DAVID SÃO PAULO D05/023 • SWEDEN CO-CREATION & USER GENERATED CONTENT TITLE • CRAFT A WESTERN WHOPPER BRAND • BURGER KING PRODUCT • WHOPPER ENTERED BY • INGO, STOCKHOLM IDEA CREATION • INGO, STOCKHOLM PRODUCTION • INGO, STOCKHOLM ECD • BJORN STAHL, INGO STOCKHOLM E01/014 • USA COPYWRITING TITLE • BK BOT BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION •COSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER • PAULO FOGACA, DAVID

49

E02/021 • FRANCE ART DIRECTION / DESIGN TITLE • UBERTOYS BRAND • UBER PRODUCT • UBERTOYS ENTERED BY • DDB PARIS IDEA CREATION • DDB PARIS PRODUCTION • ART BRIDGE / QUAD GROUP, PARIS EXECUTIVE CREATIVE DIRECTOR • ALEXANDER KALCHEV, DDB PARIS E03/031 • ISRAEL EXPERIENCE DESIGN TITLE • THISABLES BRAND • IKEA PRODUCT • IKEA THISABLES ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV PRODUCTION • MCCANN, TEL AVIV / CRAFT LONDON MEDIA • UM, TEL AVIV PR • MCCANN, TEL AVIV VP CREATIVE • SIGAL ABUDY, MCCANN TLV E03/038 • BRAZIL EXPERIENCE DESIGN TITLE • BURN THAT AD BRAND • BURGER KING PRODUCT • BURGER KING WHOPPER ENTERED BY • DAVID SÃO PAULO IDEA CREATION • DAVID SÃO PAULO PRODUCTION • VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO MEDIA • DAVID SÃO PAULO PR • DAVID SÃO PAULO / LOURES COMMUNICATION, SÃO PAULO MANAGING DIRECTOR • SYLVIA PANICO, DAVID SÃO PAULO F04/037 • FRANCE SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • HARMLESS GUNS BRAND • DAGOMA PRODUCT • 3D PRINTING ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS PRODUCTION • TBWA\ELSE, PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS F04/097 • USA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • LEGAL-ADE BRAND • KRAFT HEINZ PRODUCT • COUNTRY TIME LEMONADE ENTERED BY • LEO BURNETT CHICAGO IDEA CREATION • LEO BURNETT CHICAGO PRODUCTION • HARBOR PICTURE COMPANY, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • MARK TUTSSEL, LEO BURNETT WORLDWIDE F04/153 • UNITED KINGDOM SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • LOFI BEATS SUICIDE BRAND • VICE UK PRODUCT • SUICIDE PREVENTION ENTERED BY • MCCANN LONDON IDEA CREATION • MCCANN LONDON / COLLEGE MUSIC, BERKSHIRE PRODUCTION • CRAFT LONDON MEDIA • VICE, LONDON / COLLEGE MUSIC, BERKSHIRE PR • MCCANN LONDON CHIEF CREATIVE OFFICER • LAURENCE THOMSON, MCCANN LONDON F04/156 • BRAZIL SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • MILES FOR THE PEOPLE BRAND • RECLAME AQUI PRODUCT • RECLAME AQUI ENTERED BY • GREY BRAZIL, SÃO PAULO IDEA CREATION • GREY BRAZIL, SÃO PAULO PRODUCTION • GREY BRAZIL, SÃO PAULO MEDIA • GREY BRAZIL, SÃO PAULO PR • GREY BRAZIL, SÃO PAULO CCO • ADRIANO MATOS, GREY BRAZIL

19/06/2019 16:17


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Reach Track WINNERS

51

GRAND PRIX

THURSDAY / JUNE 20 / 2019 / LIONS DAILY NEWS

SOCIAL & INFLUENCER

KEEPING FORTNITE FRESH WENDY’S VMLY&R, KANSAS CITY USA

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52

SOCIAL & INFLUENCER WINNERS Reach Track LIONS DAILY NEWS / THURSDAY / JUNE 20 / 2019

GRAND PRIX

SILVER AWARDS

B06/036 • USA INNOVATIVE USE OF COMMUNITY TITLE • KEEPING FORTNITE FRESH BRAND • WENDY’S PRODUCT • WENDY’S COMMUNITY MANAGEMENT ENTERED BY • VMLY&R, KANSAS CITY IDEA CREATION • VMLY&R, KANSAS CITY MEDIA • SPARK FOUNDRY, NEW YORK PR • KETCHUM, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • DEBBI VANDEVEN, VMLY&R

A06/022 • ITALY RETAIL TITLE • BE A FOLLOWER - SIDE:BIZ BRAND • DIESEL PRODUCT • DIESEL ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • GOOD PEOPLE, BEIRUT / SIZZER AMSTERDAM MEDIA • SIMPLE AGENCY, MILAN CREATIVE • BRUNO BERTELLI, PUBLICIS ITALY

GOLD AWARDS

A11/051 • UNITED KINGDOM NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • GREENPEACE ‘RANG-TAN’ BRAND • GREENPEACE PRODUCT • PALM OIL AWARENESS ENTERED BY • MOTHER, LONDON IDEA CREATION • MOTHER, LONDON PRODUCTION • PASSION ANIMATION STUDIOS, LONDON PR • WEBER SHANDWICK, MANCHESTER / TAYLOR HERRING, LONDON CREATIVE AGENCY • MOTHER LONDON, MOTHER LONDON

A06/018 • USA RETAIL TITLE • NIKE DREAM CRAZY BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLAND CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY A08/006 • FRANCE LEISURE TITLE • MY LIFE AS A NPC BRAND • UBIOSFT PRODUCT • ASSASSINS CREED ODYSSEY ENTERED BY • DDB PARIS IDEA CREATION • DDB PARIS PRODUCTION • MAKEMEPULSE, PARIS / PRESS PLAY ON TAPE, PARIS / THE, PARIS EXECUTIVE CREATIVE DIRECTOR • ALEXANDER KALCHEV, DDB PARIS A11/052 • USA NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • SLEEPING GIANTS - A CAMPAIGN TO DEFUND BIGOTRY BRAND • SLEEPING GIANTS PRODUCT • SLEEPING GIANTS - A CAMPAIGN TO DEFUND BIGOTRY ENTERED BY • SLEEPING GIANTS, SAN FRANCISCO IDEA CREATION • SLEEPING GIANTS, SAN FRANCISCO PRODUCTION • SLEEPING GIANTS, SAN FRANCISCO MEDIA • SLEEPING GIANTS, SAN FRANCISCO PR • SLEEPING GIANTS, SAN FRANCISCO FOUNDER • MATT RIVITZ, SLEEPING GIANTS B05/031 • USA BRAND STORYTELLING TITLE • NIKE DREAM CRAZY BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLAND CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY C02/034 • USA PARTNERSHIPS TITLE • NIKE DREAM CRAZIER BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • SOMESUCH , LOS ANGELES MEDIA • WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY D02/049 • USA SOCIAL FILM TITLE • GENERATION LOCKDOWN BRAND • MARCH FOR OUR LIVES PRODUCT • MARCH FOR OUR LIVES ENTERED BY • MCCANN NEW YORK IDEA CREATION • MCCANN NEW YORK PRODUCTION • HUNGRY MAN, NEW YORK PR • PRECISION STRATEGIES, NEW YORK DIRECTOR OF OPERATIONS • AMANDA CONLEE, MARCH FOR OUR LIVES D03/026 • ITALY SOCIAL FILM SERIES TITLE • BE A FOLLOWER BRAND • DIESEL PRODUCT • DIESEL ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • GOOD PEOPLE , CAIRO / SIZZER AMSTERDAM MEDIA • SIMPLE AGENCY, MILAN CREATIVE • BRUNO BERTELLI, PUBLICIS ITALY

D5_Social_WIN.indd 52

A12/025 • USA (CSR) / CORPORATE IMAGE TITLE • WE BELIEVE: THE BEST MEN CAN BE BRAND • GILLETTE PRODUCT • GROOMING - BLADES & RAZORS ENTERED BY • GREY NEW YORK IDEA CREATION • GREY NEW YORK PRODUCTION • TOWNHOUSE, NEW YORK / COSMO STREET, NEW YORK / MPC, NEW YORK / SOMESUCH , LOS ANGELES MEDIA • CARAT, NEW YORK PR • MMK+, NEW YORK PRESIDENT/GROOMING • GARY COOMBE, P&G GILLETTE B02/020 • USA AUDIENCE TAGERTING / ENGAGEMENT STRATEGIES TITLE • KEEPING FORTNITE FRESH BRAND • WENDY’S PRODUCT • WENDY’S COMMUNITY MANAGEMENT ENTERED BY • VMLY&R, KANSAS CITY IDEA CREATION • VMLY&R, KANSAS CITY MEDIA • SPARK FOUNDRY, NEW YORK PR • KETCHUM, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • DEBBI VANDEVEN, VMLY&R B04/011 • SPAIN SOCIAL DATA & INSIGHT TITLE • THE TIME WE HAVE LEFT - CASE BRAND • PERNOD RICHARD PRODUCT • RUAVIEJA ENTERED BY • LEO BURNETT, MADRID IDEA CREATION • LEO BURNETT, MADRID PRODUCTION • TESAURO, MADRID / SERENA, MADRID PR • LEO BURNETT, MADRID GENERAL CREATIVE DIRECTOR • JUAN GARCIA-ESCUDERO, LEO BURNETT B06/024 • USA INNOVATIVE USE OF COMMUNITY TITLE • #CODNATION BRAND • ACTIVISION PRODUCT • CALL OF DUTY ENTERED BY • 72ANDSUNNY, LOS ANGELES IDEA CREATION • 72ANDSUNNY, LOS ANGELES PRODUCTION • HECHO STUDIOS, LOS ANGELES FOUNDER, CREATIVE CHAIR • GLENN COLE, 72ANDSUNNY B07/003 • DENMARK NEW REALITIES & VOICE-ACTIVATION TITLE • ADDRESS THE FUTURE BRAND • CARLINGS PRODUCT • THE DIGITAL COLLECTION ENTERED BY • VIRTUE, COPENHAGEN IDEA CREATION • VIRTUE, COPENHAGEN CREATIVE DIRECTOR • MORTEN GRUBAK, VIRTUE C02/043 • ITALY PARTNERSHIPS TITLE • DIESEL X MUSTAFA BRAND • DIESEL PRODUCT • DIESEL ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • COURAGE FILM PRODUCTION, MILAN MEDIA • SIMPLE AGENCY, MILAN CCO • BRUNO BERTELLI, PUBLICIS ITALY

C03/068 • ITALY INNOVATIVE USE OF INFLUENCERS TITLE • HA(U)TE COUTURE BRAND • DIESEL PRODUCT • DIESEL ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • SIZZER AMSTERDAM / STINK STUDIOS, NEW YORK MEDIA • SIMPLE AGENCY, MILAN CCO • BRUNO BERTELLI, PUBLICIS ITALY D03/020 • FRANCE SOCIAL FILM SERIES TITLE • MY LIFE AS A NPC BRAND • UBIOSFT PRODUCT • ASSASSINS CREED ODYSSEY ENTERED BY • DDB PARIS IDEA CREATION • DDB PARIS PRODUCTION • MAKEMEPULSE, PARIS / PRESS PLAY ON TAPE, PARIS / THE, PARIS EXECUTIVE CREATIVE DIRECTOR • ALEXANDER KALCHEV, DDB PARIS D06/008 • ITALY SOCIAL BUSINESS & COMMERCE TITLE • BE A FOLLOWER - SIDE:BIZ BRAND • DIESEL PRODUCT • DIESEL ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • GOOD PEOPLE, BEIRUT / SIZZER AMSTERDAM MEDIA • SIMPLE AGENCY, MILAN CREATIVE • BRUNO BERTELLI, PUBLICIS ITALY E02/017 • USA SPONSORSHIP & BRAND PARTNERSHIP TITLE • NBA SELLOUTS BRAND • HULU PRODUCT • HULU NBA LIVE ENTERED BY • DEUTSCH LA IDEA CREATION • DEUTSCH LA PRODUCTION • HUNGRY MAN, LOS ANGELES / UNION EDITORIAL, LOS ANGELES PR • DEUTSCH LA EXECUTIVE CREATIVE DIRECTOR • GUTO ARAKI, BIG FAMILY TABLE F04/145 • CANADA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • FIRST SHAVE BRAND • PROCTOR & GAMBLE CANADA PRODUCT • GILLETTE ENTERED BY • GREY CANADA, TORONTO IDEA CREATION • GREY CANADA, TORONTO PRODUCTION • S KIN & BONES, TORONTO / ROOSTER POST PRODUCTION, TORONTO / THE VANITY, TORONTO / CYLINDER SOUND & FILM, TORONTO / FORT YORK VFX, TORONTO MEDIA • GREY CANADA, TORONTO PR • MMK+, NEW YORK NORTH AMERICA BRAND DIRECTOR • P ANKAJ BHALLA, PROCTER & GAMBLE NORTH AMERICA F05/015 • UNITED KINGDOM BREAKTHROUGH ON A BUDGET TITLE • EXPLAINS A LOT BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • COOLR, LONDON IDEA CREATION • COOLR, LONDON STRATEGY LEAD • ADAM CLYNE, COOLR

BRONZE AWARDS

A06/009 • FINLAND RETAIL TITLE • BLOCK WISH BRAND • HOK-ELANTO | S GROUP PRODUCT • ALEPA ENTERED BY • HOK-ELANTO, HELSINKI IDEA CREATION • HOK-ELANTO, HELSINKI / SOK MEDIA, HELSINKI PRODUCTION • ACCENTURE, HELSINKI / WÖRKS, HELSINKI / ZEELAND, HELSINKI / BOUTIQUE, HELSINKI MEDIA • CARAT, HELSINKI PR • NETPROFILE FINLAND, HELSINKI LEAD STRATEGIST • JANNE LEHTINEN, SOK MEDIA A06/016 • USA RETAIL TITLE • BK BOT BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • C OSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON

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Reach Track SOCIAL & INFLUENCER WINNERS THURSDAY / JUNE 20 / 2019 / LIONS DAILY NEWS

MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER • PAULO FOGACA, DAVID A07/010 • COLOMBIA TRAVEL TITLE • A WORLD WITHOUT BORDERS BRAND • AEROMEXICO PRODUCT • AEROMEXICO ENTERED BY • OGILVY COLOMBIA, BOGOT· IDEA CREATION • OGILVY COLOMBIA, BOGOT· / OGILVY, MEXICO CITY PRODUCTION • DIREKTOR FILMS, BOGOT· PR • OGILVY PUBLIC RELATIONS, NEW YORK CHIEF CREATIVE OFFICER • JOHN RA˙L FORERO, OGILVY & MATHER COLOMBIA A10/011 • BRAZIL CONSUMER SERVICES / B2B TITLE • THE FIREFLY BRAND • BRADESCO PRODUCT • INSTITUTIONAL ENTERED BY • PUBLICIS BRASIL, SÃO PAULO IDEA CREATION • PUBLICIS BRASIL, SÃO PAULO PRODUCTION • PUBLICIS BRASIL, SÃO PAULO MEDIA • PUBLICIS BRASIL, SÃO PAULO PR • PUBLICIS BRASIL, SÃO PAULO CCO • DOMENICO MASSARETO, PUBLICIS BRASIL A11/018 • PERU NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • I LOVE MY BALLS BRAND • LIGA CONTRA EL CANCER PRODUCT • CLINICAL CHECK-UP ENTERED BY • WUNDERMAN THOMPSON, LIMA IDEA CREATION • WUNDERMAN PHANTASIA, LIMA PRODUCTION • S ANTIAGO, LIMA / DIEGO DIB”S SOUND LAB, LIMA / DANIEL BENGOA PHOTOGRAPHY, LIMA MEDIA • WUNDERMAN PHANTASIA, LIMA PR • ORANGE 360, LIMA SUPERVISION • ADOLFO DAMMERT LUDOWIEG, LIGA CONTRA EL CANCER A11/028 • USA NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • INSTA NOVELS BRAND • THE NEW YORK PUBLIC LIBRARY PRODUCT • LITERATURE ENTERED BY • MOTHER NEW YORK IDEA CREATION • MOTHER NEW YORK PRODUCTION • H ORNET, NEW YORK / MAGOZ, MALMO / STRANGE BEAST, LONDON / BUCK DESIGN, NEW YORK / PSYOP, NEW YORK AGENCY • N/A N/A, MOTHER NEW YORK B02/034 • CANADA AUDIENCE TAGERTING / ENGAGEMENT STRATEGIES TITLE • GO BACK TO AFRICA BRAND • BLACK & ABROAD PRODUCT • BLACK & ABROAD ENTERED BY • FCB/SIX, TORONTO IDEA CREATION • FCB/SIX, TORONTO PRODUCTION • R OOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO MEDIA • INITIATIVE, TORONTO PR • GLOSSY, TORONTO CHIEF CREATIVE OFFICER • IAN MACKENZIE, FCB/SIX B02/058 • BRAZIL AUDIENCE TAGERTING / ENGAGEMENT STRATEGIES TITLE • MILES FOR THE PEOPLE BRAND • RECLAME AQUI PRODUCT • RECLAME AQUI ENTERED BY • GREY BRAZIL, SÃO PAULO IDEA CREATION • GREY BRAZIL, SÃO PAULO PRODUCTION • GREY BRAZIL, SÃO PAULO MEDIA • GREY BRAZIL, SÃO PAULO PR • GREY BRAZIL, SÃO PAULO CCO • ADRIANO MATOS, GREY BRAZIL B03/028 • USA REAL-TIME RESPONSE TITLE • LEGAL-ADE BRAND • KRAFT HEINZ PRODUCT • COUNTRY TIME LEMONADE ENTERED BY • LEO BURNETT CHICAGO IDEA CREATION • LEO BURNETT CHICAGO PRODUCTION • HARBOR PICTURE COMPANY, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • MARK TUTSSEL, LEO BURNETT WORLDWIDE B03/045 • COSTA RICA REAL-TIME RESPONSE TITLE • THE POPSICLE ELECTIONS BRAND • LOS PALETEROS

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PRODUCT • CHURCHILLETA ENTERED BY • JOTABEQU GREY, SAN JOSÉ IDEA CREATION • JOTABEQU GREY, SAN JOSÉ PRODUCTION • JOTABEQU GREY, SAN JOSÉ MEDIA • CAMEDIA CENTRAL, SAN JOSÉ PR • JOTABEQU GREY, SAN JOSÉ COPYWRITER • ALBERTO QUIRÛS, JOTABEQU B06/093 • USA INNOVATIVE USE OF COMMUNITY TITLE • VEILED SNAPCHAT LENS BRAND • S.C JOHNSON PRODUCT • GLADE ENTERED BY • OGILVY, CHICAGO IDEA CREATION • OGILVY, CHICAGO PRODUCTION • OGILVY, CHICAGO MEDIA • PHD, CHICAGO CHIEF CREATIVE OFFICER • JOE SCIARROTTA, OGILVY C01/009 • UNITED KINGDOM ORGANIC REACH & INFLUENCE TITLE • WORLD RECORD EGG BRAND • WORLD RECORD EGG PRODUCT • HULU ENTERED BY • EGG GANG, LONDON IDEA CREATION • EGG GANG, LONDON / HULU, SANTA MONICA PRODUCTION • EGG GANG, LONDON MEDIA • EGG GANG, LONDON / HULU, SANTA MONICA PR • EGG GANG, LONDON LEAD MODEL • EUGENE THE EGG, EGG GANG C02/018 • JAPAN PARTNERSHIPS TITLE • GREEN SCREEN ACTRESSES MIKA+RIKA BRAND • MIKA+RIKA PRODUCT • ACTRESSES ENTERED BY • DENTSU INC., TOKYO IDEA CREATION • DENTSU INC., TOKYO PRODUCTION • AOI PRO. INC., TOKYO PR • DENTSU INC., TOKYO PR PLANNER • MASASHI ARAKI, DENTSU INC. C03/097 • HUNGARY INNOVATIVE USE OF INFLUENCERS TITLE • OPEN SHELVES BRAND • WRITER’S BOOKSTORE PRODUCT • BOOKS ENTERED BY • WAVEMAKER HUNGARY, BUDAPEST IDEA CREATION • WAVEMAKER HUNGARY, BUDAPEST PRODUCTION • UMBRELLA, BUDAPEST PR • SANS CLICHÉ, BUDAPEST HEAD OF THE CREATIVE WORK • M·RTON JEDLICSKA, WAVEMAKER HUNGARY D02/021 • USA SOCIAL FILM TITLE • #MOVIEPOSTERMOVIE BRAND • ADOBE PRODUCT • MOVIE POSTER CONTEST ENTERED BY • PEREIRA O’DELL, SAN FRANCISCO IDEA CREATION • PEREIRA O’DELL, SAN FRANCISCO PRODUCTION • RSA FILMS, LOS ANGELES / BARRELHOUSE PRODUCTIONS, SAN FRANCISCO CREATOR/AUTHOR • PJ PEREIRA, PEREIRA O’DELL D02/037 • ITALY SOCIAL FILM TITLE • HA(U)TE COUTURE BRAND • DIESEL PRODUCT • DIESEL ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • SIZZER AMSTERDAM / STINK STUDIOS, NEW YORK MEDIA • SIMPLE AGENCY, MILAN CREATIVE • BRUNO BERTELLI, PUBLICIS ITALY D04/011 • INDIA CO-CREATION & USER GENERATED CONTENT TITLE • VOICE OF HUNGER BRAND • SWIGGY PRODUCT • FOOD DELIVERY ENTERED BY • DENTSU WEBCHUTNEY, BANGALORE IDEA CREATION • DENTSU WEBCHUTNEY, BANGALORE PRODUCTION • DENTSU WEBCHUTNEY, BANGALORE / DOT DOT BOOM, BENGALURU CREATIVE EXECUTION - CONCEPTUALIZATION & WRITER • BENEDICT RAYMOND GERSHOM, DENTSU WEBCHUTNEY D04/020 • CHINA CO-CREATION & USER GENERATED CONTENT TITLE • ADIDAS Z.N.E. BRAND • ADIDAS CHINA PRODUCT • ADIDAS ATHLETICS Z.N.E.

53

ENTERED BY • TBWA\SHANGHAI IDEA CREATION • TBWA\SHANGHAI PRODUCTION • BUCK, SYDNEY LEADERSHIP • RONNIE WU, TBWA\CHINA E03/112 • SWEDEN SOCIAL PURPOSE TITLE • MARRIAGE UNBLOCKED BRAND • BJÖRN BORG PRODUCT • MARRIAGE UNBLOCKED ENTERED BY • NORD DDB, STOCKHOLM IDEA CREATION • NORD DDB, STOCKHOLM PRODUCTION • D DB HOUSE, STOCKHOLM / SˆDERBERG AGENTUR, STOCKHOLM / WINTER, STOCKHOLM / SUPERBLOCKS, STOCKHOLM CHIEF CREATIVE OFFICER • ANDREAS DAHLQVIST, NORD DDB STOCKHOLM F01/002 • CANADA LOCAL BRAND TITLE • SICKKIDS VS: CREWS BRAND • SICKKIDS FOUNDATION PRODUCT • SICKKIDS HOSPITAL ENTERED BY • COSSETTE, TORONTO IDEA CREATION • COSSETTE, TORONTO / SICKKIDS FOUNDATION, TORONTO PRODUCTION • S COUTS HONOUR, TORONTO / THE ASSEMBLY, TORONTO / THE VANITY, TORONTO / BERKELEY, TORONTO / MUSIC RIGHTS CLEARANCE, MONTREAL MEDIA • OMD CANADA, TORONTO PR • CITIZEN RELATIONS , TORONTO GLOBAL CHIEF CREATIVE DIRECTOR • CARLOS MORENO, SICKKIDS FOUNDATION F01/016 • ROMANIA LOCAL BRAND TITLE • TEC?E?TI VLOGS BRAND • ALBALACT PRODUCT • ALBALACT ENTERED BY • MCCANN BUCHAREST IDEA CREATION • MCCANN BUCHAREST MEDIA • ZENITH, BUCHAREST PR • MCCANN PR, BUCHAREST CREATIVE PRESIDENT • ADRIAN BOTAN, MCCANN EUROPE F02/004 • FRANCE CHALLENGER BRAND TITLE • HARMLESS GUNS BRAND • DAGOMA PRODUCT • 3D PRINTING ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS PRODUCTION • TBWA\ELSE, PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS F02/017 • ARGENTINA CHALLENGER BRAND TITLE • FLY WITH US BRAND • FLYBONDI PRODUCT • FLYBONDI ENTERED BY • GREY ARGENTINA, BUENOS AIRES IDEA CREATION • GREY ARGENTINA, BUENOS AIRES MEDIA • GLOBAL MIND, BUENOS AIRES PR • ADVERPR, BUENOS AIRES PRESIDENTE - CCO LATAM • DIEGO MEDVEDOCKY, GREY ARGENTINA F04/114 • USA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • #NATIONALROASTDAY BRAND • WENDY’S PRODUCT • WENDY’S ENTERED BY • VMLY&R, KANSAS CITY IDEA CREATION • VMLY&R, KANSAS CITY MEDIA • SPARK FOUNDRY, NEW YORK PR • KETCHUM, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • DEBBI VANDEVEN, VMLY&R F04/127 • BRAZIL SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • THE ALGORITHM OF LIFE BRAND • ROLLING STONE PRODUCT • INSTITUTIONAL ENTERED BY • AFRICA, SÃO PAULO IDEA CREATION • AFRICA, SÃO PAULO PRODUCTION • I CONOCLAST, SÃO PAULO / SATELITE AUDIO, SÃO PAULO / PRODIGO FILMS, SÃO PAULO / BIZSYS , SAO PAULO / CONSULADO, SÃO PAOLO CHIEF CREATIVE OFFICER • SERGIO GORDILHO, AFRICA

19/06/2019 16:18


TOUT VA BIEN

A special thank you to all of our partners, clients and friends for making Cannes Lions 2019 another one for the record books.

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Reach Track WINNERS

55

GRAND PRIX

THURSDAY / JUNE 20 / 2019 / LIONS DAILY NEWS

PR

THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION THE FEMALE COMPANY SCHOLZ & FRIENDS, BERLIN USA

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19/06/2019 16:14


56

PR WINNERS Reach Track

LIONS DAILY NEWS / THURSDAY / JUNE 20 / 2019

GRAND PRIX

A02/009 • GERMANY OTHER FMCG TITLE • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION BRAND • THE FEMALE COMPANY PRODUCT • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION ENTERED BY • SCHOLZ & FRIENDS, BERLIN IDEA CREATION • SCHOLZ & FRIENDS, BERLIN MEDIA • SCHOLZ & FRIENDS, BERLIN PR • SCHOLZ & FRIENDS, BERLIN CHIEF CREATIVE OFFICER • MATTHIAS SPAETGENS, SCHOLZ & FRIENDS

GOLD AWARDS

A01/015 • USA FOOD & DRINK TITLE • WIND NEVER FELT BETTER BRAND • ABINBEV PRODUCT • BUDWEISER ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • S MUGGLER, LOS ANGELES / COSMO STREET, SANTA MONICA / HEARD CITY, NEW YORK MEDIA • VIZEUM, NEW YORK PR • 3PM AGENCY, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER • PAULO FOGACA, DAVID A11/080 • USA NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • SECOND CHANCES BRAND • DONATE LIFE CALIFORNIA PRODUCT • DONATE LIFE CALIFORNIA ENTERED BY • CASANOVA//MCCANN, COSTA MESA IDEA CREATION • C ASANOVA//MCCANN, COSTA MESA / MCCANN CANADA, TORONTO/ MCCANN NEW YORK PRODUCTION • C RAFT WORLDWIDE, NEW YORK / D’AVANT-GARDE MEDIA, SANTA MONICA / 4K FILM PRODUCTION, COCHRANE / JSM MUSIC, NEW YORK / TRULOVE POST, CULVER CITY PR • MCCANN NEW YORK PRESIDENT & CEO • INGRID OTERO-SMART, CASANOVA/MCCANN

A03/013 • ROMANIA HEALTHCARE TITLE • INTERNET’S RESIDENCY EXAM BRAND • REGINA MARIA HEALTHCARE NETWORK PRODUCT • PRIVATE HEALTHCARE ENTERED BY • MCCANN BUCHAREST IDEA CREATION • MCCANN BUCHAREST PR • MCCANN PR, BUCHAREST CREATIVE PRESIDENT • ADRIAN BOTAN, MCCANN EUROPE A06/015 • USA RETAIL TITLE • IHOB: THE DAY IHOP FLIPPED THE SCRIPT BRAND • IHOP PRODUCT • IHOP STEAKBURGERS ENTERED BY • DEVRIES GLOBAL, NEW YORK IDEA CREATION • DROGA5, NEW YORK MEDIA • INITIATIVE, LOS ANGELES PR • DEVRIES GLOBAL, NEW YORK ACCOUNT LEAD, PR STRATEGY • NIKI CHAKRAVARTHY, DEVRIES GLOBAL A10/003 • AUSTRALIA CONSUMER SERVICES / B2B TITLE • SANS FORGETICA BRAND • RMIT UNIVERSITY PRODUCT • RMIT UNIVERSITY EDUCATION ENTERED BY • NAKED COMMUNICATIONS, SYDNEY IDEA CREATION • NAKED COMMUNICATIONS, SYDNEY PRODUCTION • N AKED COMMUNICATIONS, SYDNEY / BANTAM, SYDNEY / ORCHARD, SYDNEY PR • NAKED COMMUNICATIONS, SYDNEY / RMIT UNIVERSITY, MELBOURNE. JON BURDEN, NAKED COMMUNICATIONS A11/032 • IRELAND NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • SLEEPING FLAGS BRAND • O.N.E. PRODUCT • CHARITY DONATION ENTERED BY • ROTHCO | ACCENTURE INTERACTIVE, DUBLIN IDEA CREATION • ROTHCO | ACCENTURE INTERACTIVE, DUBLIN PRODUCTION • / RAYGUN, DUBLIN PR • ROTHCO | ACCENTURE INTERACTIVE, DUBLIN COPYWRITER • JAMES PASH, ROTHCO, PART OF ACCENTURE INTERACTIVE

B02/014 • UNITED KINGDOM COMMUNITY BUILDING & MANAGEMENT TITLE • THE PEOPLE’S SEAT BRAND • UNITED NATIONS PRODUCT • CLIMATE CHANGE ENTERED BY • GREY, LONDON IDEA CREATION • GREY, LONDON PRODUCTION • TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON MEDIA • MEDIACOM, LONDON PR • WHALAR, LONDON CREATIVE CHAIRMAN • ADRIAN ROSSI, GREY LONDON

A11/035 • UNITED KINGDOM NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • THE PEOPLE’S SEAT BRAND • UNITED NATIONS PRODUCT • CLIMATE CHANGE ENTERED BY • GREY, LONDON IDEA CREATION • GREY, LONDON PRODUCTION • TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON MEDIA • MEDIACOM, LONDON PR • WHALAR, LONDON CREATIVE CHAIRMAN • ADRIAN ROSSI, GREY LONDON

B04/006 • FRANCE CO-CREATION & USER GENERATED CONTENT TITLE • HARMLESS GUNS BRAND • DAGOMA PRODUCT • 3D PRINTING ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS PRODUCTION • TBWA\ELSE, PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS

B03/019 • USA REAL-TIME RESPONSE TITLE • HAMBERDERS BRAND • BURGER KING PRODUCT • FAST FOOD ENTERED BY • MULLENLOWE, BOSTON IDEA CREATION • MULLENLOWE, BOSTON PRODUCTION • MULLENLOWE, BOSTON MEDIA • MULLENLOWE, BOSTON PR • MULLENLOWE, BOSTON CHIEF CREATIVE OFFICER • MARK WENNEKER, MULLENLOWE

E07/004 • USA MULTI-MARKET CAMPAIGN TITLE • BIG MAC 50TH ANNIVERSARY BRAND • MCDONALD’S PRODUCT • BIG MAC ENTERED BY • GOLIN, CHICAGO IDEA CREATION • GOLIN, CHICAGO / MCDONALDS, CHICAGO PRODUCTION • G OLIN, CHICAGO / DESIGN BY DISRUPTION, NEW YORK / THE MARKETING STORE, CHICAGO / OSBORNE COINAGE, CINCINNATI/ MPC, NEW YORK MEDIA • GOLIN, CHICAGO / MCDONALDS, CHICAGO PR • GOLIN, CHICAGO / MCDONALDS, CHICAGO BRAND • COLIN MITCHELL, MCDONALD’S F04/048 • PERU SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • PERUSSIAN PRICES BRAND • PLAZA VEA PRODUCT • RUSIA ENTERED BY • FAHRENHEIT DDB, LIMA IDEA CREATION • FAHRENHEIT DDB, LIMA CREATIVE • RICARDO CHADWICK, FAHRENHEITDDB

SILVER AWARDS

A03/007 • GERMANY HEALTHCARE TITLE • LIFE LOLLI BRAND • KMSZ (BONE MARROW DONATION CENTER) PRODUCT • LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES ENTERED BY • BBDO, DÜSSELDORF IDEA CREATION • BBDO, DÜSSELDORF PRODUCTION • CRAFTWORK, DÜSSELDORF MEDIA • F USE, DÜSSELDORF / OMD GERMANY, DÜSSELDORF / AREASOLUTIONS, HAMBURG PR • KETCHUM PLEON, DÜSSELDORF CHIEF CREATIVE OFFICER • TILL DIESTEL, BBDO GROUP GERMANY GMBH

D5_PR_WIN.indd 56

C02/024 • USA PR EFFECTIVESNESS TITLE • BIG MAC 50TH ANNIVERSARY BRAND • MCDONALD’S PRODUCT • BIG MAC ENTERED BY • GOLIN, CHICAGO IDEA CREATION • GOLIN, CHICAGO / MCDONALDS, CHICAGO PRODUCTION • G OLIN, CHICAGO / DESIGN BY DISRUPTION, NEW YORK / THE MARKETING STORE, CHICAGO / OSBORNE COINAGE, CINCINNATI / MPC, NEW YORK MEDIA • GOLIN, CHICAGO / MCDONALDS, CHICAGO PR • GOLIN, CHICAGO / MCDONALDS, CHICAGO BRAND • COLIN MITCHELL, MCDONALD’S D01/003 • USA MEDIA RELATIONS TITLE • #COVERTHEPROGRESS BRAND • DISCOVER PUERTO RICO PRODUCT • TRAVEL & TOURISM ENTERED BY • KETCHUM, NEW YORK IDEA CREATION • KETCHUM, NEW YORK PRODUCTION • KETCHUM, NEW YORK MEDIA • KETCHUM, NEW YORK PR • KETCHUM, NEW YORK SENIOR COUNSEL • SARA GARIBALDI, KETCHUM D01/030 • FINLAND MEDIA RELATIONS TITLE • THE LAND OF FREE PRESS BRAND • HELSINGIN SANOMAT PRODUCT • HELSINGIN SANOMAT NEWSPAPER ENTERED BY • TBWA\HELSINKI IDEA CREATION • TBWA\HELSINKI PRODUCTION • TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI MEDIA • TBWA\HELSINKI / JCDECAUX FINLAND, HELSINKI / CLEAR CHANNEL , HELSINKI PR • TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI CHIEF CREATIVE OFFICER • JYRKI POUTANEN, TBWA\HELSINKI

D02/005 • SPAIN USE OF EVENTS & STUNTS TITLE • HIDDEN FLAG BRAND • FELGTB/ELDIARIO.ES PRODUCT • FELGTB ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • PRIMO CONTENT, BARCELONA. MANUEL SOBRINO, FELGTB D03/099 • INDIA CELEBRITY, INFLUENCERS & LEADERS TITLE • #STOPMITHANI BRAND • HDFC BANK PRODUCT • HDFC BLOOD DONATION CAMPS ENTERED BY • LEO BURNETT INDIA, MUMBAI IDEA CREATION • LEO BURNETT INDIA, MUMBAI GLOBAL CHIEF CREATIVE OFFIER • MARK TUTSSEL, LEO BURNETT D05/029 • USA BRAND VOICE & STORYTELLING TITLE • KRAFT NOW PAY LATER BRAND • KRAFT HEINZ PRODUCT • KRAFT HEINZ ENTERED BY • LEO BURNETT CHICAGO IDEA CREATION • LEO BURNETT CHICAGO PRODUCTION • L EO BURNETT CHICAGO / DESIGN FOUNDRY, HYATTSVILLE / TRICIAPEDIA, ARLINGTON GLOBAL CHIEF CREATIVE OFFICER • MARK TUTSSEL, LEO BURNETT WORLDWIDE D06/011 • PAKISTAN CONTENT-LED ENGAGEMENT & MARKETING TITLE • TRUCK ART CHILDFINDER BRAND • BERGER PAINTS PRODUCT • BERGER PAINTS ENTERED BY • BBDO PAKISTAN, LAHORE IDEA CREATION • BBDO PAKISTAN, LAHORE PRODUCTION • SARAH TAREEN PRODUCTIONS, LAHORE MEDIA • BBDO PAKISTAN, LAHORE PR • BBDO PAKISTAN, LAHORE EXECUTIVE CREATIVE DIRECTOR • ALI REZ, IMPACT BBDO / BBDO PAKISTAN D07/006 • USA USE OF TECHNOLOGY TITLE • MY SPECIAL AFLAC DUCK BRAND • AFLAC PRODUCT • MY SPECIAL AFLAC DUCK ENTERED BY • AFLAC, COLUMBUS IDEA CREATION • AFLAC, COLUMBUS / CAROL CONE ON PURPOSE, NEW YORK PRODUCTION • S PROUTEL, PROVIDENCE / YOU ARE HERE, ATLANTA / THE NATION OF ARTISTS, LOS ANGELES / MOTHER NATURE NETWORK, ATLANTA PR • MARINA MAHER COMMUNICATIONS, NEW YORK / KWI COMMUNICATIONS, ATLANTA / FLEISHMANHILLARD ATLANTA CORPORATE PARTNER • CATHERINE HERNANDEZ-BLADES, AFLAC E01/005 • USA CORPORATE IMAGE, COMMS & REPUTATION TITLE • MY SPECIAL AFLAC DUCK BRAND • AFLAC PRODUCT • MY SPECIAL AFLAC DUCK ENTERED BY • AFLAC, COLUMBUS IDEA CREATION • AFLAC, COLUMBUS / CAROL CONE ON PURPOSE, NEW YORK PRODUCTION • S PROUTEL, PROVIDENCE / YOU ARE HERE, ATLANTA / THE NATION OF ARTISTS, LOS ANGELES / MOTHER NATURE NETWORK, ATLANTA PR • MARINA MAHER COMMUNICATIONS, NEW YORK / KWI COMMUNICATIONS, ATLANTA / FLEISHMANHILLARD ATLANTA CORPORATE PARTNER • CATHERINE HERNANDEZ-BLADES, AFLAC E02/032 • CHINA PUBLIC AFFAIRS & LOBBYING TITLE • A TEAM OF ONE BRAND • TENCENT FOUNDATION, CHINA ORGAN DONATION ADMINISTRATIVE CENTER PRODUCT • ORGAN DONATION ENTERED BY • LOONG, BEIJING IDEA CREATION • LOONG, BEIJING / TENCENT MARKETING SOLUTION, SHENZHEN PRODUCTION • FILMPLEXE PRODUCTION HOUSE, BEIJING PR • TENCENT MARKETING SOLUTION, SHENZHEN ART & COPY WRITER • JACKY LUNG, LOONG E04/092 • ISRAEL CORPORATE SOCIAL RESPONSIBILITY TITLE • THISABLES BRAND • IKEA PRODUCT • IKEA THISABLES ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV PRODUCTION • MCCANN, TEL AVIV / CRAFT LONDON MEDIA • UM, TEL AVIV PR • MCCANN, TEL AVIV VP CREATIVE • SIGAL ABUDY, MCCANN TLV E05/006 • AUSTRALIA INTERNAL COMMUNICATIONS & EMPLOYEE ENGAGEMENT TITLE • LENDLEASE MUMS FOR SAFETY BRAND • LENDLEASE PRODUCT • PROPERTY ENTERED BY • LENDLEASE, SYDNEY IDEA CREATION • HOUSTON GROUP , SYDNEY PRODUCTION • IN THE THICKET, SYDNEY CREATIVE DIRECTOR • ALEX TOOHEY, HOUSTON GROUP F02/024 • GERMANY CHALLENGER BRAND TITLE • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION BRAND • THE FEMALE COMPANY PRODUCT • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION ENTERED BY • SCHOLZ & FRIENDS, BERLIN IDEA CREATION • SCHOLZ & FRIENDS, BERLIN MEDIA • SCHOLZ & FRIENDS, BERLIN PR • SCHOLZ & FRIENDS, BERLIN CHIEF CREATIVE OFFICER • MATTHIAS SPAETGENS, SCHOLZ & FRIENDS

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Reach Track PR WINNERS

THURSDAY / JUNE 20 / 2019 / LIONS DAILY NEWS

F03/058 • USA SINGLE-MARKET CAMPAIGN TITLE • GENERATION LOCKDOWN BRAND • MARCH FOR OUR LIVES PRODUCT • MARCH FOR OUR LIVES ENTERED BY • MCCANN NEW YORK IDEA CREATION • MCCANN NEW YORK PRODUCTION • HUNGRY MAN, NEW YORK PR • PRECISION STRATEGIES, NEW YORK DIRECTOR OF OPERATIONS • AMANDA CONLEE, MARCH FOR OUR LIVES F04/134 • LEBANON SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • YOUNG BRIDE BRAND • RDFL PRODUCT • RDFL ENTERED BY • WUNDERMAN THOMPSON, BEIRUT IDEA CREATION • J. WALTER THOMPSON , BEIRUT / MIRUM AGENCY, BEIRUT PRODUCTION • J. WALTER THOMPSON , BEIRUT PR • J. WALTER THOMPSON , BEIRUT REGIONAL EXECUTIVE CREATIVE DIRECTOR • NICOLAS GEAHCHAN, MIRUM BEIRUT

BRONZE AWARDS

A01/005 • AUSTRALIA FOOD & DRINK TITLE • NEW AUSTRALIA-LAND BRAND • MEAT AND LIVESTOCK AUSTRALIA PRODUCT • LAMB ENTERED BY • THE MONKEYS PART OF ACCENTURE INTERACTIVE, SYDNEY IDEA CREATION • THE MONKEYS PART OF ACCENTURE INTERACTIVE, SYDNEY PRODUCTION • SONG ZU, SYDNEY / SCOUNDREL, SYDNEY PR • ONE GREEN BEAN SYDNEY EXECUTIVE CREATIVE DIRECTOR • SCOTT NOWELL, THE MONKEYS A04/002 • FRANCE CONSUMER DURABLES TITLE • HARMLESS GUNS BRAND • DAGOMA PRODUCT • 3D PRINTING ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS PRODUCTION • TBWA\ELSE, PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS A05/016 • BRAZIL AUTOMOTIVE TITLE • COMPETITORS’ SALE BRAND • VOLVO PRODUCT • VOLVO ENTERED BY • GREY BRAZIL, SÃO PAULO IDEA CREATION • GREY BRAZIL, SÃO PAULO PRODUCTION • GREY BRAZIL, SÃO PAULO MEDIA • GREY BRAZIL, SÃO PAULO PR • GREY BRAZIL, SÃO PAULO CCO • ADRIANO MATOS, GREY BRAZIL A07/013 • SWITZERLAND TRAVEL TITLE • THE SOCIAL MEDIA SITTER BRAND • IBIS/ACCOR HOTELS PRODUCT • DIGITAL DETOX SERVICE ENTERED BY • JUNG VON MATT/LIMMAT, ZÜRICH IDEA CREATION • JUNG VON MATT/LIMMAT, ZÜRICH PRODUCTION • CZAR FILM , ZÜRICH / JINGLE JUNGLE, ZÜRICH MEDIA • KINGFLUENCERS, ZURICH PR • KINGFLUENCERS, ZURICH CHIEF CREATIVE OFFICER • DENNIS LÜCK, JUNG VO MATT/LIMMAT A09/008 • INDIA MEDIA / ENTERTAINMENT TITLE • CODE NAME: URI BRAND • URI: THE SURGICAL STRIKE PRODUCT • MOTION PICTURE/ MOVIE ENTERED BY • DENTSU WEBCHUTNEY, MUMBAI IDEA CREATION • DENTSU WEBCHUTNEY, MUMBAI PRODUCTION • DENTSU WEBCHUTNEY, MUMBAI MEDIA • DENTSU WEBCHUTNEY, MUMBAI PR • DENTSU WEBCHUTNEY, MUMBAI MANAGEMENT • NISHI KANT, DENTSU WEBCHUTNEY A11/057 • BELGIUM NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • THE COLOR EXPERIMENT BRAND • SOM PRODUCT • SAMEN ONDERWIJS MAKEN ENTERED BY • TBWA\BELGIUM, BRUSSELS IDEA CREATION • TBWA\BELGIUM, BRUSSELS PRODUCTION • TBWA\BELGIUM, BRUSSELS MEDIA • TBWA\BELGIUM, BRUSSELS PR • TBWA\BELGIUM, BRUSSELS AWARDS PRODUCER • XANDRA VAN DER MERSCH, TBWA\BELGIUM B02/003 • BRAZIL COMMUNITY BUILDING & MANAGEMENT TITLE • DISTRACTED GOALKEEPER BRAND • UBER/ UBER PRODUCT • YELLOW MAY ENTERED BY • TECH AND SOUL, SÃO PAULO IDEA CREATION • TECH AND SOUL, SÃO PAULO ADVERTISING AGENCY • FLAVIO WAITEMAN, TECH AND SOUL, SÃO PAULO B02/031 • BRAZIL COMMUNITY BUILDING & MANAGEMENT TITLE • MILES FOR THE PEOPLE BRAND • RECLAME AQUI PRODUCT • RECLAME AQUI

D5_PR_WIN.indd 57

ENTERED BY • GREY BRAZIL, SÃO PAULO IDEA CREATION • GREY BRAZIL, SÃO PAULO PRODUCTION • GREY BRAZIL, SÃO PAULO MEDIA • GREY BRAZIL, SÃO PAULO PR • GREY BRAZIL, SÃO PAULO CCO • ADRIANO MATOS, GREY BRAZIL B03/001 • USA REAL-TIME RESPONSE TITLE • BAGELGATE BRAND • KRAFT-HEINZ PRODUCT • PHILADELPHIA CREAM CHEESE ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK MEDIA • STARCOM, CHICAGO PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 B04/021 • PERU CO-CREATION & USER GENERATED CONTENT TITLE • I LOVE MY BALLS BRAND • LIGA CONTRA EL CANCER PRODUCT • CLINICAL CHECK-UP ENTERED BY • WUNDERMAN THOMPSON, LIMA IDEA CREATION • WUNDERMAN PHANTASIA, LIMA PRODUCTION • S ANTIAGO, LIMA / DIEGO DIB”S SOUND LAB, LIMA / DANIEL BENGOA PHOTOGRAPHY, LIMA MEDIA • WUNDERMAN PHANTASIA, LIMA PR • ORANGE 360, LIMA SUPERVISION • ADOLFO DAMMERT LUDOWIEG, LIGA CONTRA EL CANCER C02/029 • UNITED KINGDOM PR EFFECTIVESNESS TITLE • RANG-TAN BRAND • ICELAND FOODS LTD PRODUCT • GROCERIES ENTERED BY • WEBER SHANDWICK, MANCHESTER IDEA CREATION • MOTHER, LONDON / TAYLOR HERRING, LONDON PRODUCTION • TAYLOR HERRING, LONDON MEDIA • TAYLOR HERRING, LONDON PR • WEBER SHANDWICK, MANCHESTER / TAYLOR HERRING, LONDON PR Ñ CAMPAIGN LEAD • HEATHER BLUNDELL, WEBER SHANDWICK D02/016 • USA USE OF EVENTS & STUNTS TITLE • PAVING FOR PIZZA BRAND • DOMINO’S PIZZA PRODUCT • DOMINO’S PIZZA ENTERED BY • DOMINO’S PIZZA, ANN ARBOR IDEA CREATION • CRISPIN PORTER BOGUSKY+, BOULDER PRODUCTION • CRISPIN PORTER BOGUSKY+, BOULDER MEDIA • CRISPIN PORTER BOGUSKY+, BOULDER PR • CRISPIN PORTER BOGUSKY+, BOULDER / DOMINO’S PIZZA, ANN ARBOR BRAND • RUSSEL WEINER, DOMINO’S PIZZA D02/027 • POLAND USE OF EVENTS & STUNTS TITLE • THE UNBREAKABLE RAINBOW BRAND • UNILEVER - BEN&JERRY’S PRODUCT • CSR EVENT ENTERED BY • 180HEARTBEATS+JUNG V MATT , WARSAW IDEA CREATION • 180HEARTBEATS+JUNG V MATT , WARSAW PRODUCTION • 180HEARTBEATS+JUNG V MATT , WARSAW PR • 180HEARTBEATS+JUNG V MATT , WARSAW CHIEF CREATIVE OFFICER • MIKOLAJ SADOWSKI, 180HEARBEATS + JUNG V MATT D03/001 • SPAIN CELEBRITY, INFLUENCERS & LEADERS TITLE • CHOOSE THE MOUSTACHE BRAND • PESCANOVA PRODUCT • SHRIMPS ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • HARRY, MADRID MEDIA • WAVEMAKER GLOBAL, MAJADAHONDA PR • PORTER NOVELLI, MADRID. JUAN VIÒAS, PESCANOVA D03/060 • FRANCE CELEBRITY, INFLUENCERS & LEADERS TITLE • REFURBISHED TWEETS BRAND • BACK MARKET PRODUCT • BACK MARKET ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • GENERAL POP, PANTIN CCO • STÉPHANE XIBERRAS, BETC D04/015 • GERMANY LAUNCH / RE-LAUNCH TITLE • LIFE LOLLI BRAND • KMSZ (BONE MARROW DONATION CENTER) PRODUCT • LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES ENTERED BY • BBDO, DÜSSELDORF IDEA CREATION • BBDO, DÜSSELDORF PRODUCTION • CRAFTWORK, DÜSSELDORF MEDIA • F USE, DÜSSELDORF / OMD GERMANY, DÜSSELDORF / AREASOLUTIONS, HAMBURG PR • KETCHUM PLEON, DÜSSELDORF CHIEF CREATIVE OFFICER • TILL DIESTEL, BBDO GROUP GERMANY GMBH D04/023 • USA LAUNCH / RE-LAUNCH TITLE • LEGAL-ADE BRAND • KRAFT HEINZ PRODUCT • COUNTRY TIME LEMONADE ENTERED BY • LEO BURNETT CHICAGO

57

IDEA CREATION • LEO BURNETT CHICAGO PRODUCTION • HARBOR PICTURE COMPANY, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • MARK TUTSSEL, LEO BURNETT WORLDWIDE D06/022 • USA CONTENT-LED ENGAGEMENT & MARKETING TITLE • RAILROAD TIES BRAND • ANCESTRY PRODUCT • HISTORICAL RECORDS/ DATABASE ENTERED BY • WEBER SHANDWICK, NEW YORK IDEA CREATION • WEBER SHANDWICK, NEW YORK PRODUCTION • C ONTENT COLLECTIVE, LOS ANGELES / SUNDANCE TV, NEW YORK / MASS APPEAL, NEW YORK MEDIA • OMD USA, LOS ANGELES PR • WEBER SHANDWICK, NEW YORK BRAND/PR • LAUREN DANIS, ANCESTRY E01/010 • UNITED KINGDOM CORPORATE IMAGE, COMMS & REPUTATION TITLE • OLD MILK BRAND • COOP PRODUCT • COOP ENTERED BY • EDELMAN, LONDON IDEA CREATION • EDELMAN, LONDON MEDIA • SCREAM MEDIABYRA, STOCKHOLM PR • EDELMAN, LONDON CHIEF COMMUNICATION OFFICER • MATTIAS RONGE, EDELMAN UK E01/030 • USA CORPORATE IMAGE, COMMS & REPUTATION TITLE • DELIVERING HOPE BRAND • UNITED STATES POSTAL SERVICE PRODUCT • OPERATION SANTA ENTERED BY • MRM//MCCANN, NEW YORK IDEA CREATION • MRM//MCCANN, NEW YORK PRODUCTION • MRM//MCCANN, NEW YORK CREATIVE • SUNG CHANG, MRM//MCCANN NEW YORK E01/040 • USA CORPORATE IMAGE, COMMS & REPUTATION TITLE • MISS AMERICA 2.0 BRAND • MISS AMERICA ORGANIZATION PRODUCT • MISS AMERICA 2.0 REBRAND CAMPAIGN ENTERED BY • VMLY&R, NEW YORK IDEA CREATION • Y&R NEW YORK PRODUCTION • CLICKON MEDIA, NEW YORK PR • Y&R NEW YORK GLOBAL CHIEF CREATIVE OFFICER • DEBBI VANDEVEN, VMLY&R E01/049 • USA CORPORATE IMAGE, COMMS & REPUTATION TITLE • SONOS NASDAQ BELL BRAND • SONOS PRODUCT • SONOS ENTERED BY • EDELMAN, LOS ANGELES IDEA CREATION • EDELMAN, LOS ANGELES PR • EDELMAN, LOS ANGELES US CONSUMER PRACTICE CHAIR • AMANDA GLASGOW, EDELMAN E06/038 • USA SPONSORSHIP & BRAND PARTNERSHIP TITLE • VICTORY FRIDGE BRAND • AB INBEV PRODUCT • BUD LIGHT ENTERED BY • 3PM AGENCY, NEW YORK IDEA CREATION • 3PM AGENCY, NEW YORK PRODUCTION • WIEDEN+KENNEDY NEW YORK / FUSION, SAINT LOUIS, MO PR • 3PM AGENCY, NEW YORK MARKETING • ANDY GOELER, ABINBEV F04/152 • RUSSIA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • KOSHOGO BRAND • KLOOP PRODUCT • MEDIA & PUBLICATIONS ENTERED BY • LEO BURNETT MOSCOW IDEA CREATION • LEO BURNETT MOSCOW CREATIVE • ILYA PRYAMILOV, LEO BURNETT MOSCOW F04/231 • PERU SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • SUBSTITUTE WORKERS BRAND • LAIVE PRODUCT • LAIVE ENTERED BY • SIN ANESTESIA, LIMA IDEA CREATION • SR. BURNS, LIMA PRODUCTION • LUNGO FILMS, BUENOS AIRES PR • SR. BURNS, LIMA CCO • DIEGO LIVACHOFF, JWT F04/243 • BRAZIL SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • FLOWER OF LIFE BRAND • HERMES PARDINI PRODUCT • DIAGNOSIS LAB ENTERED BY • OGILVY, SÃO PAULO IDEA CREATION • OGILVY, SÃO PAULO PRODUCTION • CORAZON FILMES, SÃO PAULO / CABARET STUDIO, SÃO PAULO PR • OGILVY, SÃO PAULO VP EXECUTIVE CREATIVE DIRECTOR • CLAUDIO LIMA, OGILVY BRASIL

19/06/2019 16:14


WINNERS Reach Track

LIONS DAILY NEWS / THURSDAY / JUNE 20 / 2019

GRAND PRIX

58

CREATIVE STRATEGY

THE E.V.A. INITIATIVE VOLVO CARS FORSMAN & BODENFORS, GOTHENBURG SWEDEN

D5_Creative Strategy _WIN.indd 58

19/06/2019 16:47


Reach Track CREATIVE STRATEGY WINNERS

59

THURSDAY / JUNE 20 / 2019 / LIONS DAILY NEWS

GRAND PRIX

A04/005 • SWEDEN AUTOMOTIVE TITLE • THE E.V.A. INITIATIVE BRAND • VOLVO CARS PRODUCT • VOLVO CARS ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG PRODUCTION • NEW LAND, STOCKHOLM MEDIA • MINDSHARE, GOTHENBURG ART DIRECTOR • KARL RISENFORS, FORSMAN & BODENFORS

GOLD AWARDS

A01/019 • SPAIN FMCG TITLE • THE TIME WE HAVE LEFT BRAND • PERNOD RICARD PRODUCT • RUAVIEJA ENTERED BY • LEO BURNETT, MADRID IDEA CREATION • LEO BURNETT, MADRID PRODUCTION • TESAURO, MADRID / SERENA, MADRID MEDIA • MEDIACOM, MADRID GENERAL CREATIVE DIRECTOR • JUAN GARCIA-ESCUDERO, LEO BURNETT A02/011 • UNITED KINGDOM HEALTHCARE TITLE • VIVA LA VULVA BRAND • ESSITY PRODUCT • LIBRESSE/BODYFORM ENTERED BY • AMVBBDO, LONDON IDEA CREATION • AMVBBDO, LONDON PRODUCTION • SOMESUCH, LONDON PR • KETCHUM, LONDON CHIEF CREATIVE OFFICER • PAUL BRAZIER, AMVBBDO C04/017 • CANADA LONG-TERM STRATEGY TITLE • ENDANGERED SYNDROME BRAND • CANADIAN DOWN SYNDROME SOCIETY PRODUCT • SUPPORT FOR CANADIAN DOWN SYNDROME SOCIETY ENTERED BY • FCB CANADA, TORONTO IDEA CREATION • FCB CANADA, TORONTO PRODUCTION • F CB CANADA, TORONTO / SAINTS EDITORIAL, TORONTO / THE VANITY, TORONTO / SILENT JOE, TORONTO / HAPPINESS SAIGON / AN FCB ALLIANCE, HO CHI MINH CITY MEDIA • UM CANADA, TORONTO CHIEF CREATIVE OFFIVER • NANCY CRIMI-LAMANNA, FCB CANADA

SILVER AWARDS

A07/025 • GUATEMALA CONSUMER SERVICES / B2B TITLE • KINGO BRAND • KINGO ENERGY PRODUCT • KINGO PREPAID SOLAR ENERGY ENTERED BY • OGILVY GUATEMALA, GUATEMALA CITY IDEA CREATION • O GILVY GUATEMALA, GUATEMALA CITY / OGILVY COLOMBIA, BOGOT/ KINGO ENERGY, GUATEMALA CITY PRODUCTION • OGILVY GUATEMALA, GUATEMALA CITY / OGILVY COLOMBIA, BOGOT· MEDIA • OGILVY GUATEMALA, GUATEMALA CITY PR • P OWELL COMMUNICATIONS, NEW YORK / HILL+KNOWLTON STRATEGIES, GUATEMALA CITY CREATIVE TEAM • JUAN FERMÌN RODRÌGUEZ, KINGO ENERGY A09/027 • MALAYSIA (CSR) / CORPORATE IMAGE TITLE • UNFORGETTABLE BAG BRAND • TESCO PRODUCT • UNFORGETTABLE BAG ENTERED BY • GREY MALAYSIA, PETALING JAYA IDEA CREATION • GREY MALAYSIA, PETALING JAYA PRODUCTION • R AWR STUDIOS, KUALA LUMPUR / MOTION ROM, PETALING JAYA / 2AM MUSIC STUDIOS, KUALA LUMPUR KEY IDEATION AND OVERSEES THE ENTIRE CAMPAIGN • G RAHAM DREW, GREY GROUP B01/005 • SWEDEN DATA & ANALYTICS TITLE • THE E.V.A. INITIATIVE BRAND • VOLVO CARS PRODUCT • VOLVO CARS ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG PRODUCTION • NEW LAND, STOCKHOLM MEDIA • MINDSHARE, GOTHENBURG ART DIRECTOR • KARL RISENFORS, FORSMAN & BODENFORS

D5_Creative Strategy _WIN.indd 59

C02/031 • FRANCE BREAKTHROUGH ON A BUDGET TITLE • REFURBISHED TWEETS BRAND • BACK MARKET PRODUCT • BACK MARKET ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • GENERAL POP, PANTIN CCO • STÉPHANE XIBERRAS, BETC C02/058 • COLOMBIA BREAKTHROUGH ON A BUDGET TITLE • A WORLD WITHOUT BORDERS BRAND • AEROMEXICO PRODUCT • AEROMEXICO ENTERED BY • OGILVY COLOMBIA, BOGOT· IDEA CREATION • OGILVY COLOMBIA, BOGOT· / OGILVY, MEXICO CITY PRODUCTION • DIREKTOR FILMS, BOGOT· PR • OGILVY PUBLIC RELATIONS, NEW YORK CHIEF CREATIVE OFFICER • JOHN RA˙L FORERO, OGILVY & MATHER COLOMBIA C04/016 • INDIA LONG-TERM STRATEGY TITLE • LIFEBUOY #HELPACHILDREACH5 BRAND • UNILEVER PRODUCT • LIFEBUOY ENTERED BY • LOWE LINTAS , MUMBAI IDEA CREATION • L OWE LINTAS , MUMBAI / MULLENLOWE SINGAPORE / MULLENLOWE SSP3, BOGOT· CLIENT • SAMIR SINGH, UNILEVER D01/075 • UNITED KINGDOM BRAVE BRANDS TITLE • VIVA LA VULVA BRAND • ESSITY PRODUCT • LIBRESSE/BODYFORM ENTERED BY • AMVBBDO, LONDON IDEA CREATION • AMVBBDO, LONDON PRODUCTION • SOMESUCH, LONDON PR • KETCHUM, LONDON CHIEF CREATIVE OFFICER • PAUL BRAZIER, AMVBBDO

BRONZE AWARDS A08/028 • UNITED KINGDOM NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • PROJECT 84 BRAND • CAMPAIGN AGAINST LIVING PRODUCT • CHARITY ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • CAIN & ABEL, LONDON / STRONG & CO., LONDON MEDIA • THIS MORNING, ITV, LONDON PR • W COMMUNICATIONS, LONDON CREATIVE LEAD • RICHARD BRIM, ADAM&EVEDDB B02/094 • UNITED KINGDOM AUDIENCE INSIGHT TITLE • GILLETTE TREO BRAND • GILLETTE PRODUCT • TREO RAZORS ENTERED BY • GREY, LONDON IDEA CREATION • GREY, LONDON / GREY NEW YORK CLIENT • GARY COOMBE, PROCTER & GAMBLE C01/050 • RUSSIA CHALLENGER BRAND STRATEGY TITLE • WHERE YOU BELONG BRAND • UTAIR PRODUCT • UTAIR PASSENGER AIRLINES ENTERED BY • FRIENDS, MOSCOW IDEA CREATION • FRIENDS, MOSCOW PRODUCTION • BAKEHOUSE , MOSCOW / PARAGON RETOUCH, SAINT PETERSBURG PR • FRIENDS, MOSCOW CREATIVE DIRECTOR • MIKHAIL GRIGOROVICH, FRIENDS MOSCOW D01/021 • USA BRAVE BRANDS TITLE • NIKE DREAM CRAZY BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLAND CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY D02/026 • USA COLLABORATION TITLE • TOMMY HILFIGER ADAPTIVE BRAND • TOMMY HILFIGER PRODUCT • TOMMY HILFIGER ADAPTIVE: ADAPTIVE CLOTHING FOR PEOPLE WITH DISABILITIES ENTERED BY • WUNDERMAN THOMPSON, NEW YORK IDEA CREATION • POSSIBLE NEW YORK / WUNDERMAN, NEW YORK PRODUCTION • HUMBLE, NEW YORK CHIEF CREATIVE OFFICER • DANIELLE TRIVISONNO HAWLEY, WUNDERMAN THOMPSON E01/001 • SOUTH KOREA PRODUCTS / PROPOSITIONS TITLE • FIREVASE BRAND • SAMSUNG FIRE & MARINE INSURANCE PRODUCT • FIREVASE ENTERED BY • CHEIL WORLDWIDE , SEOUL IDEA CREATION • CHEIL WORLDWIDE , SEOUL PRODUCTION • JUNPASANG PRODUCTION, SEOUL / BOUNCE CREATIVE, SEOUL MEDIA • CHEIL WORLDWIDE , SEOUL PR • CHEIL WORLDWIDE , SEOUL CREATIVE DIRECTOR • HYUNGKYUN OH, CHEIL WORLDWIDE E01/016 • FRANCE PRODUCTS / PROPOSITIONS TITLE • I AM TRASH, LES FLEURS DU DÉCHET BRAND • ETAT LIBRE D’ORANGE PRODUCT • PERFUME - I AM TRASH, LES FLEURS DU DÉCHET ENTERED BY • OGILVY, PARIS IDEA CREATION • OGILVY, PARIS PRODUCTION • OGILVY, PARIS / TOO-YOUNG, PARIS PR • OGILVY, PARIS FOUNDER AND MANAGING DIRECTOR • ETIENNE DE SWARDT, ETAT LIBRE D’ORANGE E01/036 • ISRAEL PRODUCTS / PROPOSITIONS TITLE • THISABLES BRAND • IKEA PRODUCT • IKEA THISABLES ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV PRODUCTION • MCCANN, TEL AVIV / CRAFT LONDON MEDIA • UM, TEL AVIV PR • MCCANN, TEL AVIV VP CREATIVE • SIGAL ABUDY, MCCANN TLV E01/048 • UNITED KINGDOM PRODUCTS / PROPOSITIONS TITLE • GILLETTE TREO BRAND • GILLETTE PRODUCT • TREO RAZORS ENTERED BY • GREY, LONDON IDEA CREATION • GREY, LONDON / GREY NEW YORK CLIENT • GARY COOMBE, PROCTER & GAMBLE E02/006 • AUSTRALIA BUSINESS TRANSFORMATION TITLE • SAFETY HUB BRAND • NRMA PRODUCT • HOME INSURANCE ENTERED BY • CHE PROXIMITY, MELBOURNE IDEA CREATION • CHE PROXIMITY, MELBOURNE PRODUCTION • CHE PROXIMITY, MELBOURNE MEDIA • CHE PROXIMITY, MELBOURNE CHIEF CREATIVE OFFICER • ANT WHITE, CHE PROXIMITY E03/051 • SINGAPORE BRAND STRATEGY TITLE • TOUCH OF CARE INDIA BRAND • P&G VICKS PRODUCT • VICKS ENTERED BY • PUBLICIS SINGAPORE IDEA CREATION • PUBLICIS SINGAPORE PR • 20:20 MSL, MUMBAI CREATIVE DIRECTOR • AJAY THRIVIKRAMAN, PUBLICIS SINGAPORE

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SUSTAINABLE DEVELOPMENT GOALS SHORTLIST Good Track LIONS DAILY NEWS / THURSDAY / JUNE 20 / 2019

POVERTY A01/002 AN POST - ADDRESS POINT • AN POST • ADDRESS POINT • ENT./ID. WUNDERMAN THOMPSON, DUBLIN / JWT FOLK, DUBLIN A01/005 THE 1ST START-UP VILLAGE • AIRBNB • RURAL EMPOWERMENT PROJECT • ENT./ID. AIRBNB CHINA, BEIJING / ANOMALY, SHANGHAI A01/015 UCB AGROBANKING • UCB - UCASH, SHWAPNO • MOBILE BANKING SERVICE • ENT./ID. GREY BANGLADESH, DHAKA A01/016 THE MONTHLY • SHOPPERS DRUG MART • SHOPPERS DRUG MART • ENT./ID. JOHN ST., TORONTO • PROD. CO. JOHN ST., TORONTO / PAUS INC., TORONTO / HEYD & SEEK, TORONTO A01/027 MILES FOR THE PEOPLE • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO

IRELAND CHINA BANGLADESH CANADA BRAZIL

GOOD HEALTH AND WELLBEING A03/023 SONON, TECHNOLOGY TO END THE WALK • HEALCERION • SONON • ENT./ID. INNORED, SEOUL • PROD. CO. PAULUS.CO, SEOUL A03/037 MEMORY LANE • STOCKHOLM EXERGI • MEMORY LANE • ENT./ID. ACCENTURE INTERACTIVE, STOCKHOLM • PROD. CO. PAROLL, STOCKHOLM A03/038 ACCESSIBILITY MAT • FORD MOTOR COMPANY • FORD MOTOR COMPANY • ENT./ID. GTB BRASIL, SÃO PAULO

SOUTH KOREA SWEDEN BRAZIL

A03/053 BACK2LIFE • SAMSUNG • CORPORATE SOCIAL RESPONSIBILITY PROJECT (CPR) • ENT./ID. CHEIL PENGTAI, BEIJING / CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL PENGTAI, BEIJING • PROD. CO. BIGFISH, BEIJING

CHINA

A03/054 THE BLIND VOTES • ORCAM • MYEYE • ENT./ID. GITAM BBDO, TEL AVIV • PR AG. GITAM BBDO, TEL AVIV

ISRAEL

A03/063 CLEAR • DIAGEO • GUINNESS • ENT./ID. AMVBBDO, LONDON • PROD. CO. MJZ UK, LONDON / MJZ, LOS ANGELES

UNITED KINGDOM

A03/064 STORYSIGN • HUAWEI • HUAWEI BRAND • ENT./ID. FCB INFERNO, LONDON • MED. AG. WAVEMAKER , LONDON • PROD. CO. DOG EAT DOG, LONDON / AARDMAN ANIMATIONS, BRISTOL / TENTHREE EDITING, LONDON / UNIT, LONDON / MCASSO, LONDON

UNITED KINGDOM

A03/065 THE BRIDAL UNIFORM • UN WOMEN • ANTI-CHILD MARRIAGES • ENT./ID. BBDO PAKISTAN, LAHORE • MED. AG. BBDO PAKISTAN, LAHORE • PROD. CO. THE VIDEOGRAPHERS, LAHORE • PR AG. MINT PR, LAHORE

PAKISTAN

A03/072 THE LIFE SAVING SOAP OPERAS • PERUVIAN MINISTRY OF HEALTH • PERUVIAN MINISTRY OF HEALTH • ENT./ID. CIRCUS GREY PERU, LIMA • MED. AG. AMERICA TELEVISION, LIMA • PROD. CO. DEL BARRIO PRODUCCIONES, LIMA / CANICA FILMS, LIMA / SIN ANESTESIA, LIMA • PR AG. CIRCUS GREY PERU, LIMA

PERU

A03/076 SECOND CHANCES • DONATE LIFE CALIFORNIA • DONATE LIFE CALIFORNIA • ENT./ID. CASANOVA//MCCANN, COSTA MESA / MCCANN CANADA, TORONTO / MCCANN NEW YORK • PROD. CO. CRAFT WORLDWIDE, NEW YORK / D’AVANT-GARDE MEDIA, SANTA MONICA / 4K FILM PRODUCTION, COCHRANE / JSM MUSIC, NEW YORK / TRULOVE POST, CULVER CITY • PR AG. MCCANN NEW YORK A03/091 NEXT MINUTE LAW • MINISTERIO PUBLICO AND ABAP • INSTITUTIONAL • ENT./ID. VMLY&R BRAZIL, SÃO PAULO / Y&R SAO PAULO • MED. AG. Y&R SAO PAULO • PROD. CO. Y&R SAO PAULO • PR AG. Y&R SAO PAULO A03/118 GENERATION LOCKDOWN • MARCH FOR OUR LIVES • MARCH FOR OUR LIVES • ENT./ID. MCCANN NEW YORK • PROD. CO. HUNGRY MAN, NEW YORK • PR AG. PRECISION STRATEGIES, NEW YORK

USA BRAZIL USA

QUALITY EDUCATION A04/002 KUPU • SPARK • SPARK • ENT./ID. COLENSO BBDO, AUCKLAND • MED. AG. PHD, AUCKLAND • PROD. CO. RUSH DIGITAL INTERACTIVE, AUCKLAND / CREATURE, AUCKLAND / FRANKLIN RD, AUCKLAND • PR AG. DRUM, AUCKLAND

NEW ZEALAND

A04/040 DOT TRANSLATION ENGINE. THE FIRST AI BRAILLE TRANSLATION SOFTWARE • DOT INC. • DOT TRANSLATION ENGINE • ENT./ID. SERVICEPLAN GERMANY, MUNICH / SERVICEPLAN KOREA, SEOUL / DOT INCORPORATION, SEOUL • PROD. CO. DOT INCORPORATION, SEOUL / HYPERINTERACTIVE, HAMBURG / PAULUS.CO, SEOUL A04/052 THE OPEN DOOR PROJECT • THE MILLENNIUM SCHOOL • SCHOOL • ENT./ID. FCBULKA, DELHI • PROD. CO. FCBULKA, DELHI • PR AG. CUMULUS, GURGAON

GERMANY INDIA

GENDER EQUALITY A05/001 KOSHOGO • KLOOP • MEDIA & PUBLICATIONS • ENT./ID. LEO BURNETT MOSCOW A05/003 GRACIE AI • STREET GRACE • FIGHTING DOMESTIC MINOR SEX TRAFFICKING • ENT./ID. BBDO ATLANTA • PROD. CO. BBDO ATLANTA

RUSSIA USA

A05/025 ROMA SOCIAL IMPACT CAMPAIGN • PARTICIPANT MEDIA • ROMA • ENT./ID. PARTICIPANT MEDIA, BEVERLY HILLS / THE NATIONAL DOMESTIC WORKERS ALLIANCE, NEW YORK / CENTER FOR SUPPORT AND TRAINING FOR DOMESTIC EMPLOYEES (CACEH), MEXICO CITY • PROD. CO. PARTICIPANT MEDIA, BEVERLY HILLS / ESPERANTO FILMOJ, LONDON A05/035 THE UNBIAS BUTTON • ELAN • THE UNBIAS BUTTON • ENT./ID. WUNDERMAN THOMPSON, AMSTERDAM / J. WALTER THOMPSON AMSTERDAM A05/041 MIND THE GAP • BERLINER VERKEHRSBETRIEBE • BVG • ENT./ID. SERVICEPLAN GERMANY, MUNICH • MED. AG. MEDIAPLUS, MUNICH • PROD. CO. MEDIAMONKS, HILVERSUM / CUBIRD, BERLIN / LOFT TONSTUDIOS, BERLIN A05/057 LESSONS IN HERSTORY • DAUGHTERS OF THE EVOLUTION • EDUCATIONAL WOMEN’S HISTORY APP • ENT./ID. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO

USA THE NETHERLANDS GERMANY USA

A05/071 THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • THE FEMALE COMPANY • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • ENT./ID. SCHOLZ & FRIENDS, BERLIN • MED. AG. SCHOLZ & FRIENDS, BERLIN • PR AG. SCHOLZ & FRIENDS, BERLIN

GERMANY

A05/073 AAGAHI • FM 91 / AAJ / WOMEN ACTION FORUM (WAF) • AWARENESS OF WOMEN’S RIGHTS • ENT./ID. SOC FILMS, KARACHI A05/087 THE NO MEANS NO ATM • HSBC • INSTITUTIONAL • ENT./ID. DAVID, BUENOS AIRES • PROD. CO. LANDIA, BUENOS AIRES • PR AG. URBAN GRUPO DE COMUNICACION, BUENOS AIRES / GRUPO MASS, CABA A05/105 TOUR DES FEMMES • SKODA • SKODA • ENT./ID. FALLON LONDON • PROD. CO. EXELL, LONDON

PAKISTAN ARGENTINA UNITED KINGDOM

CLEAN WATER AND SANITATION B01/012 PLANET OR PLASTIC • NATIONAL GEOGRAPHIC • NATIONAL GEOGRAPHIC • ENT./ID. MCCANN NEW YORK

USA

B01/013 GLASSES OF DROUGHT • FINISH • FINISH QUANTUM • ENT./ID. HAVAS ISTANBUL, ISTANBUL • MED. AG. HAVAS MEDIA TURKEY, ISTANBUL • PROD. CO. ABT POST PRODUCTION, ISTANBUL / 3K1A MUSIC, ISTANBUL / P BLOK, ISTANBUL / RPRESENTER, ISTANBUL / SAFIR CAM, İSTANBUL • PR AG. CONTENTINE, ISTANBUL

TURKEY

SUSTAINABLE CITIES AND COMMUNITIES B03/006 ABSOLUT STREET TREES • PERNOD RICARD MÉXICO • ABSOLUT • ENT./ID. ANÎNIMO, MEXICO CITY • MED. AG. SUMA, MEXICO CITY

MEXICO

B03/008 AN POST - ADDRESS POINT • AN POST • ADDRESS POINT • ENT./ID. WUNDERMAN THOMPSON, DUBLIN / JWT FOLK, DUBLIN

IRELAND

B03/012 ACCESSIBILITY MAT • FORD MOTOR COMPANY • FORD MOTOR COMPANY • ENT./ID. GTB BRASIL, SÃO PAULO B03/018 VOLTS BY VOLVO • VOLVO • VOLVO • ENT./ID. FAMOUSGREY BRUSSELS • PROD. CO. FAMOUSGREY BRUSSELS • PR AG. FAMOUS RELATIONS, BRUSSELS

BRAZIL BELGIUM

B03/030 DIVERSITY IN DISASTER PREPARATION • YAHOO! JAPAN • YAHOO! JAPAN • ENT./ID. DENTSU INC., TOKYO • MED. AG. DENTSU DIGITAL, TOKYO / DENTSU ISOBAR, TOKYO • PROD. CO. TYO INC., TOKYO / AID-DCC INC., TOKYO / BEATNIK INC., TOKYO / J.C. SPARK, TOKYO / ADBRAIN INC., TOKYO • PR AG. PLATINUM, TOKYO / INITIAL , TOKYO

JAPAN

B03/038 CLOSED FOR MAINTAINANCE - OPEN FOR VOLUNTOURISM • VISIT FAROE ISLANDS • THE FAROE ISLANDS • ENT./ID. MENSCH, COPENHAGEN / SANSIR, COPENHAGEN • PROD. CO. MENSCH, COPENHAGEN / SANSIR, COPENHAGEN • PR AG. MENSCH, COPENHAGEN / SANSIR, COPENHAGEN / TRAVEL PR, LONDON / EHRENBERG KOMMUNIKATION, COPENHAGEN / MGA MEDIAGROUP, KOBENHAVN K

DENMARK

RESPONSIBLE CONSUMPTION/PRODUCTION B04/019 MIMICA • MIMICA • MIMICA TOUCH • ENT./ID. R/GA LONDON / MIMICA, LONDON • PROD. CO. R/GA LONDON B04/021 FIT PACK • CORONA • CORONA EXTRA • ENT./ID. LEO BURNETT MÉXICO, MEXICO CITY • PROD. CO. LANDIA FILMS, MEXICO CITY / DRUGSTORE, MEXICO CITY / TRIDI MX, MEXICO CITY

UNITED KINGDOM MEXICO

B04/029 VOLTS BY VOLVO • VOLVO • VOLVO • ENT./ID. FAMOUSGREY BRUSSELS • PROD. CO. FAMOUSGREY BRUSSELS • PR AG. FAMOUS RELATIONS, BRUSSELS

BELGIUM

B04/036 DO BLACK - THE CARBON LIMIT CREDIT CARD • DOCONOMY • DO BLACK • ENT./ID. RBK COMMUNICATION, STOCKHOLM • PROD. CO. MAKING WAVES, STOCKHOLM • PR AG. HILL+KNOWLTON STRATEGIES, STOCKHOLM

SWEDEN

B04/038 PLANET OR PLASTIC • NATIONAL GEOGRAPHIC • NATIONAL GEOGRAPHIC • ENT./ID. MCCANN NEW YORK

USA

B04/039 SNAP PACK • CARLSBERG • CARLSBERG • ENT./ID. CARLSBERG, COPENHAGEN / TOWN HOUSE, COPENHAGEN • MED. AG. CARLSBERG, COPENHAGEN • PROD. CO. CARLSBERG, COPENHAGEN / NMP SYSTEMS, DUSSELDORF • PR AG. CARLSBERG, COPENHAGEN / SMARTS COMMUNICATE, LONDON

DENMARK

CLIMATE ACTION B05/018 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON

UNITED KINGDOM

B05/021 DO BLACK - THE CARBON LIMIT CREDIT CARD • DOCONOMY • DO BLACK • ENT./ID. RBK COMMUNICATION, STOCKHOLM • PROD. CO. MAKING WAVES, STOCKHOLM • PR AG. HILL+KNOWLTON STRATEGIES, STOCKHOLM

SWEDEN

B05/029 THE CLIMATE CHANGE EFFECT • IKEA • IKEA • ENT./ID. RETHINK, TORONTO • PROD. CO. ROOSTER POST PRODUCTION, TORONTO / STUDIO M, TORONTO / FORT YORK VFX, TORONTO / ALTER EGO, TORONTO

CANADA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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Good Track SUSTAINABLE DEVELOPMENT GOALS SHORTLIST THURSDAY / JUNE 20 / 2019 / LIONS DAILY NEWS

61

LIFE BELOW WATER B06/020 THE LION’S SHARE • MARS AUSTRALIA • THE LION’S SHARE • ENT./ID. CLEMENGER BBDO MELBOURNE / FINCH, MELBOURNE • MED. AG. CLEMENGER BBDO MELBOURNE • PROD. CO. CLEMENGER BBDO MELBOURNE / FINCH, MELBOURNE • PR AG. CLEMENGER BBDO MELBOURNE

AUSTRALIA

B06/022 CORAL CRAFTERS • MICROSOFT • MINECRAFT • ENT./ID. 215 MCCANN, SAN FRANCISCO • PROD. CO. STRIKE ANYWHERE FILMS, LOS ANGELES

USA

B06/023 LIVING SEAWALL • VOLVO CAR AUSTRALIA • VOLVO • ENT./ID. WHITEGREY SYDNEY • PR AG. WHITEGREY SYDNEY

AUSTRALIA

B06/027 PLANET OR PLASTIC • NATIONAL GEOGRAPHIC • NATIONAL GEOGRAPHIC • ENT./ID. MCCANN NEW YORK

USA

LIFE ON LAND B07/019 THE LION’S SHARE • MARS AUSTRALIA • THE LION’S SHARE • ENT./ID. CLEMENGER BBDO MELBOURNE / FINCH, MELBOURNE • MED. AG. CLEMENGER BBDO MELBOURNE • PROD. CO. CLEMENGER BBDO MELBOURNE / FINCH, MELBOURNE • PR AG. CLEMENGER BBDO MELBOURNE

AUSTRALIA

B07/024 NO CEDAR. NO LEBANON. • LEBANESE BASKETBALL FEDERATION • SAVE OUR CEDARS • ENT./ID. VMLY&R, DUBAI

UNITED ARAB EMIRATES

DECENT WORK AND ECONOMIC GROWTH C01/012 PAY IT FORWARD • THE BIG ISSUE • THE BIG ISSUE • ENT./ID. FCB INFERNO, LONDON • PROD. CO. ARCHER’S MARK, LONDON

UNITED KINGDOM

C01/015 UCB AGROBANKING • UCB - UCASH, SHWAPNO • MOBILE BANKING SERVICE • ENT./ID. GREY BANGLADESH, DHAKA

BANGLADESH

C01/026 PROJECT FREE PERIOD • JOHNSON & JOHNSON, INDIA • STAYFREE • ENT./ID. DDB MUDRA, MUMBAI

INDIA

INDUSTRY/INNOVATION/INFRASTRUCTURE C02/004 THE REBORN LIGHT PROJECT • NISSAN MOTOR CO., LTD • THE REBORN LIGHT • ENT./ID. TBWA\HAKUHODO INC., TOKYO • PR AG. TBWA\HAKUHODO INC., TOKYO

JAPAN

C02/006 VOLTS BY VOLVO • VOLVO • VOLVO • ENT./ID. FAMOUSGREY BRUSSELS • PROD. CO. FAMOUSGREY BRUSSELS • PR AG. FAMOUS RELATIONS, BRUSSELS

BELGIUM

C02/008 WIND NEVER FELT BETTER • ABINBEV • BUDWEISER • ENT./ID. DAVID, MIAMI • MED. AG. VIZEUM, NEW YORK • PROD. CO. SMUGGLER, LOS ANGELES / COSMO STREET, SANTA MONICA / HEARD CITY, NEW YORK • PR AG. 3PM AGENCY, NEW YORK

USA

REDUCED INEQUALITIES C03/005 SOUND-FREE CONCERT • JAPAN PHILHARMONIC • CLASSIC MUSIC • ENT./ID. HAKUHODO INC., TOKYO / TBWA\HAKUHODO INC., TOKYO

JAPAN

C03/025 AN POST - ADDRESS POINT • AN POST • ADDRESS POINT • ENT./ID. WUNDERMAN THOMPSON, DUBLIN / JWT FOLK, DUBLIN

IRELAND

C03/035 7:1 FURNITURE COLLECTION • HOMEPRO • HOMEPRO • ENT./ID. BBDO BANGKOK

THAILAND

C03/045 BLIND INTERVIEWS • REHABILITATION CENTER FOR BLIND ADULTS (CRAC) • INTEGRAL REHABILITATION • ENT./ID. MCCANN COLOMBIA , BOGOTÁ

COLOMBIA

C03/051 MIND THE GAP • BERLINER VERKEHRSBETRIEBE • BVG • ENT./ID. SERVICEPLAN GERMANY, MUNICH • MED. AG. MEDIAPLUS, MUNICH • PROD. CO. MEDIAMONKS, HILVERSUM / CUBIRD, BERLIN / LOFT TONSTUDIOS, BERLIN

GERMANY

C03/058 IMMIGRANT SONGS • BRAVOMIC • IMMIGRANT SONGS • ENT./ID. WING, NEW YORK • MED. AG. GREY NEW YORK • PROD. CO. TOWNHOUSE, NEW YORK • PR AG. GREY NEW YORK

USA

C03/077 STORYSIGN • HUAWEI • HUAWEI BRAND • ENT./ID. FCB INFERNO, LONDON • MED. AG. WAVEMAKER , LONDON • PROD. CO. DOG EAT DOG, LONDON / AARDMAN ANIMATIONS, BRISTOL / TENTHREE EDITING, LONDON / UNIT, LONDON / MCASSO, LONDON

UNITED KINGDOM

C03/084 UCB AGROBANKING • UCB - UCASH, SHWAPNO • MOBILE BANKING SERVICE • ENT./ID. GREY BANGLADESH, DHAKA

BANGLADESH

C03/097 TOMMY HILFIGER ADAPTIVE • TOMMY HILFIGER • TOMMY HILFIGER ADAPTIVE: ADAPTIVE CLOTHING FOR PEOPLE WITH DISABILITIES • ENT./ID. WUNDERMAN THOMPSON, NEW YORK / POSSIBLE NEW YORK / WUNDERMAN, NEW YORK • PROD. CO. HUMBLE, NEW YORK

USA

C03/106 ALLIED BRANDS • AMBEV • SKOL • ENT./ID. AMBEV, SAO PAULO / F/NAZCA SAATCHI & SAATCHI, SÃO PAULO • MED. AG. F/NAZCA SAATCHI & SAATCHI, SÃO PAULO • PR AG. F/NAZCA SAATCHI & SAATCHI, SÃO PAULO

BRAZIL

C03/108 LINKMETOO • AS.IT.O.I. ONLUS - ASSOCIAZIONE ITALIANA OSTEOGENESI IMPERFETTA • LINKMETOO - LINKEDIN CONTENT PLATFORM • ENT./ID. MCCANN MILAN • PROD. CO. THE FAMILY, MILAN • PR AG. MCCANN MILAN

ITALY

C03/126 MORSE CODE FOR GBOARD • GOOGLE • EXTENSION FOR SMARTPHONE KEYBOARDS • ENT./ID. GOOGLE CREATIVE LAB, NEW YORK • PROD. CO. GOOGLE CREATIVE LAB, NEW YORK

USA

C03/135 PROJECT FREE PERIOD • JOHNSON & JOHNSON, INDIA • STAYFREE • ENT./ID. DDB MUDRA, MUMBAI

INDIA

PEACE/JUSTICE/STRONG INSTITUTIONS D01/001 3D ACTIVIST • CHANGE THE REF • ACTIVIST FIGHTING FOR GUN CONTROL. • ENT./ID. ALMA, MIAMI • MED. AG. ALMA, MIAMI • PROD. CO. ALMA, MIAMI / ANIMAL MUSIC, MIAMI / JOINERY, CULVER CITY / VOODOO MANUFACTURING, NEW YORK / MU2 PRODUCTIONS, MIAMI • PR AG. ALMA, MIAMI

USA

D01/007 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS

FRANCE

D01/012 #MOVEFOREQUALITY • UNESCO & PLAY MAGNUS • EQUALITY AWARENESS CAMPAIGN • ENT./ID. BBDO, DÜSSELDORF • PROD. CO. CRAFTWORK, DÜSSELDORF • PR AG. EMANATE, MÜNCHEN

GERMANY

D01/035 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON

UNITED KINGDOM

D01/047 SPACE ON EARTH • BRAC • BRAC • ENT./ID. OGILVY SINGAPORE • PROD. CO. OUTSIDER, LONDON

SINGAPORE

D01/059 THE BLANK EDITION • AN-NAHAR • NEWSPAPER PUBLICATIONS & MEDIA • ENT./ID. IMPACT BBDO, DUBAI • MED. AG. IMPACT PORTER NOVELLI, DUBAI • PR AG. IMPACT PORTER NOVELLI, DUBAI

UNITED ARAB EMIRATES

PARTNERSHIPS FOR THE GOALS E01/012 THE MOST VICIOUS CYCLE • MARCH FOR OUR LIVES • MARCH FOR OUR LIVES • ENT./ID. MCCANN NEW YORK • PROD. CO. THE MILL, NEW YORK / SOUND LOUNGE, NEW YORK E01/015 DO BLACK - THE CARBON LIMIT CREDIT CARD • DOCONOMY • DO BLACK • ENT./ID. RBK COMMUNICATION, STOCKHOLM • PROD. CO. MAKING WAVES, STOCKHOLM • PR AG. HILL+KNOWLTON STRATEGIES, STOCKHOLM

USA SWEDEN

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

Interested in Advertising? Lions Daily News Contact Jerry Odlin at the sales office on level 4 of the Palais des Festivals Office: 04 92 59 00 26 Mobile: 00 44 7768 860417

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Your News Contact Julian Newby, Editor, Lions Daily News on level 4 of the Palais des Festivals to make an appointment 04 92 59 00 27

19/06/2019 19:24


The Work & Awards Hub Screening Room 1

The Work & Awards Hub Screening Room 2

Screening Schedule Communication Track - Film Lions

Screening Schedule Craft Track – Film Craft Lions

Monday 17 June

Monday 17 June

09:00-10:45 10:45-12:00 12:10-13:00 13:00-14:30 14:30-16:45 16:45-18:00 18:00-19:00

A01. Food & Drink A02. Other FMCG A03. Healthcare A04. Consumer Durables A05. Automotive A06. Retail A07. Travel A08. Leisure A12. Corporate Social Responsibility (CSR) / Corporate Image

Tuesday 18 June 09:00-13:00 13:00-15:00 15:00-19:00

A09. Media / Entertainment A10. Consumer Services / Business to Business A11. Not-for-profit / Charity/ Government C01. Viral Film

09:00-19:00

Film Craft Lions Shortlist

Tuesday 18 June 09:00-19:00

Film Craft Lions Shortlist

Wednesday 19 June 09:00-19:00

Film Craft Lions Shortlist

Thursday 20 June 09:00-19:00

Film Craft Lions Shortlist

Friday 21 June 09:00-19:00

Film Craft Lions Shortlist

Wednesday 19 June 09:00-19:00

Film Lions Shortlist

Thursday 20 June 09:00-19:00

Film Lions Shortlist

Friday 21 June 09:00-19:00

Film Lions Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.

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The Work & Awards Hub: Screening Room 3 Screening Schedule Entertainment Track Monday 17 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions Shortlist Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist

Tuesday 18 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist Entertainment Lions Shortlist

Wednesday 19 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment for Lions Sport Shortlist Entertainment Lions Shortlist Entertainment Lions for Music Shortlist

Thursday 20 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions Shortlist Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist

Friday 21 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist Entertainment Lions Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.

SCREENINGS 2019.indd 63

19/06/2019 17:31


Cabana Town TION ISTRA

B O U L E VA R D D E LA CRO ISE ce n a tr TTE n ate e Deleg

REG

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SPEA

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MAJESTIC HOTEL

ce kers Spea ge entran Loun

LOUN

PALAIS Networking Lounge

Cannes Lions School Campus

wn Cabana To

THE TERRACE

Be ac

PALAIS II

Cabana Town

hT ow n

Beach Town

Cannes Curated Suites

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19/06/2019 17:32


BRAND ACTIVISM IN A HYPER-CHARGED SOCIETY

J U N E 2 0, 2 01 9 1 2:30 - 1 3: 15 LUMIERE THEATRE, PALAIS 1

KENYA BARKRIS KHALABO IN SOCIETY

COLLEEN DECOURC Y

WIEDEN+

KENNEDY

MODER ATED B Y

TIFFAN WARREY R. N OMNIC OM

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NEN A H U R Y O R T A\ TBW

19/06/2019 16:21


LIONS DAILY NEWS IN PRINT AND ONLINE

THURSDAY/JUNE 20/2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

INNOVATING A 5,000 YEARS OLD CULTURE:

CHINA'S TECH REVOLUTION THURSDAY JUNE 20 3:15PM @ AUDI A ADAMS FAN FOUNDER & CCO F5 SHANGHAI

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19/06/2019 16:21

Profile for Boutique Editions

Lions Daily News Issue 5 - June 20 2019  

Lions Daily News Issue 5 - June 20 2019