Link Promotions Search Engine Optimization, which is popularly called as SEO is the technique used by experts for improving the search engine ranking of a website. The main objective of this technique is to make the website to reach the top 10 results in the search engines or at least on the first page of the search results in such a way that more and more people can be attracted. Off-page Search Engine Optimization is something that relates to all the influencing factors that identify the level of your portalâ€™s traffic and ranking. But, these are not present within the portal, but they are primarily links that are coming to your portal from other websites and this is referred to as link popularity. This is why nowadays, many SEO firms are opting for link promotions SEO to improve the website ranking of their customers.