Brand of Klin – is the first project of Moscow region branding program. The fundamental idea of the brand has become from the musical history of the city: there is situated the Museum of P. Tchaikovsky. The key idea is reflected in the logo, which looks like a sound diagram and slogan – "Sounds of Klin". On strategic development, identity and copywriting of the project worked specialists from different areas – urbanists, economists, sociologists, designers and other experts. So, in this Album you can find the way how they see and feel the sound of Klin.