Win Over Foreign Customers with Effective Language Translation Solutions
Thanks to globalization, the business world is getting smaller with each passing day. However, the greatest stumbling block that the companies face when going global is the issue of communication. Though companies have innovative ideas to attract the attention of foreign customers, they are unable to win over them due to their inability to interact with them effectively. Apart from linguistic factors, several cultural, social, and political factors exist that prevent enterprises in successfully establishing themselves in foreign markets.
The point when foreign customers accept a product or service without any hesitation is what determines the success of any business enterprise. For that to happen, enterprises need to effectively translate technical or collateral materials into the target language. However, translation does not just involve converting words or phrases from the host language to the targeted language. It requires a good understanding of the lexical, social, cultural differences existing among languages. Hence, when looking for language translation services, enterprises need to have a definite idea about their requirements. Otherwise, it can lead to erroneous translations and loss of face for enterprises like what Honda faced with their new vehicle Honda Fitta. Honda had to rename it Honda Jazz because in Swedish, Norwegian and Danish languages â€˜Fittaâ€™ was an old word used in vulgar language to refer to a woman's genitals.
Though there are hundreds and thousands of language translation solution providers, enterprises can consider themselves to be in good company if the solution provider that they are collaborating with is one for instance with the track record of building, powering, and managing the most successful, the most vibrant Collaborative Translation Platform and customer translation communities in the world.
Some solution providers have a growing network of service providers, open source technologies and other strategically selected companies to meet the unique translation requirements of customers. Such solution providers can help customers benefit by offering new ways to engage their global communities which eventually results in trusted, rapid translations that help to expand and grow business in a cost effective way. Such language translation partners are needed for enterprises to win over foreign customers and establish themselves firmly in foreign markets.
Related Links: government translation solutions, customer Translation Network
Published on Nov 18, 2012
Thanks to globalization, the business world is getting smaller with each passing day. However, the greatest stumbling block that the compani...