Page 1

DEC / 21 JAN YA L I N G L I

SELECTED WORKS


Š 2019 Yaling Li All rights reserved. No portion of this book may be used or reproduced in any manner with our written consent of Yaling Li. All respective work shown has been appropriately identified and credited. Any omissions found will be noted and corrected in subsequent editions. Written, design and produced by Yaling Li, linglikm@gmail.com Academy of Art University 79 New Montgomery Street San Francisco, California 94105 School of Graphic Design


DEC / 21 YA L I N G L I

SELECTED WORKS


Selected Works

YA L I N G L I S E L E C T E D W O R K S

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T R AV E L L I K E A L O C A L

ISN'T IT LUNCHTIME YET?

M A K I N G PA S TA B Y H A N D

02

05

08

LEARN WITH CONFIDENCE

LET'S GO CAMPING

BACK TO BASICS

03

06

A TA S T E O F T H E T R U T H

MOLE OR MELANOMA?

TA B L E O F C O N T E N T S

INSTRUCTOR / MARY SCOTT

00 / 00


YA L I N G L I S E L E C T E D W O R K S

[ 01]

02

03

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AUG / 27 T R AV E L

LIKE A LOCAL

PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

00 / 00


The inner journey of travel is intensified by solitude. — PA U L T H E R OUX

YA L I N G L I S E L E C T E D W O R K S

[ 01]

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COURSE VISUAL SYSTEM 2

SEMESTER SPRING 2019

INSTRUCTOR

OBJ ECT I VE

This is a collaborative project. My partner and I rebranded the Intrepid Travel company with a stronger personality based on its unique selling point. The goal was to create a system that travelers would use when they are planning new adventures.

TOM SIEU

PROJECT

APPROACH

REBRANDING

During the research, we found out that the Intrepid Travel company has great plans for solo travelers and they offered real-life experience. So, we decided to rename the company to Tribe to give it a local feeling. All of the images and colors in the visual system were carefully used to express the local traveling theme. 

TEAM MEMBER YUMENG TIAN

PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

00 / 00


YA L I N G L I S E L E C T E D W O R K S

[ 01]

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03

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PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

00 / 00


TYPOGRAPHY

BERTHOLD AKZIDENZ GROTESK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789_ .,!@*&( )

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789_ .,!@*&( )

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789_ .,!@*&( )

COLOR

HE X # E D6 A4 0 C 2 M 73 Y 82 K 0 R 237 G 106 B 64

HE X # F F F F F F C 0 M 0 Y 0 K 0 R 255 G 255 B 255

HE X #0 0 0 0 0 0 C 1 0 0 M 1 0 0 Y 1 0 0 K 10 0 R 0 G 0 B 0

YA L I N G L I S E L E C T E D W O R K S

[ 01]

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PHOTOGRAPHY

PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

00 / 00


YA L I N G L I S E L E C T E D W O R K S

[ 01]

02

03

04

05

06

07

08


PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

00 / 00


YA L I N G L I S E L E C T E D W O R K S

[ 01]

02

03

04

05

06

07

08


PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

00 / 00


YA L I N G L I S E L E C T E D W O R K S

[ 01]

02

03

04

05

06

07

08


PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

00 / 00


YA L I N G L I S E L E C T E D W O R K S

[ 01]

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03

04

05

06

07

08


PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

00 / 00


YA L I N G L I S E L E C T E D W O R K S

[ 01]

02

03

04

05

06

07

08


PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

00 / 00


YA L I N G L I S E L E C T E D W O R K S

[ 01]

02

03

04

05

06

07

08


PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

00 / 00


YA L I N G L I S E L E C T E D W O R K S

[ 01]

02

03

04

05

06

07

08


PROJECT / REBRANDING

INSTRUCTOR / TOM SIEU

00 / 00


YA L I N G L I S E L E C T E D W O R K S

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DEC / 24 LEARN

WITH CONFIDENCE

PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

00 / 00


Nine-tenths of education is encouragement. — A N AT O L E F R A N C E

YA L I N G L I S E L E C T E D W O R K S

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[ 02]

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COURSE BRANDING 2

SEMESTER FA L L 2 0 1 8

INSTRUCTOR

OBJ ECT I VE

The main goal of this project is to design a visual system for a tutoring center. The key problem that needs to be addressed is to let the audience know that although the tutoring center is a new brand, it is still a very trustworthy place for both parents and students.Â

D AV I D S C O T T

PROJECT BRANDING

PROJECT / BRANDING

APPROACH

Before I got to the design part, I interviewed ten parents and children from different backgrounds to collect inspiration. I figured out that my design should be educational, energetic, and reliable. Based on these facts, I decided to design a logo with two hidden messages and used a specific green color to keep the company stand out from its competitors.

I N S T R U C T O R / D AV I D S C O T T

00 / 00


YA L I N G L I S E L E C T E D W O R K S

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PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

00 / 00


TYPOGRAPHY

BROTHER 1816

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789_ .,!@*&( )

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789_ .,!@*&( )

COLOR

HE X # A0 B 5 2 6 C 43 M 14 Y 100 K 0 R 160 G 181 B 38

HE X # 8 1 A0 1 F C 55 M 20 Y 100 K 3 R 129 G 160 B 31

HE X # 3 8 3 8 3 8 C 69 M 62 Y 61 K 54 R 56 G 56 B 56

HE X # F F F F F F C 0 M 0 Y 0 K 0 R 255 G 255 B 255

YA L I N G L I S E L E C T E D W O R K S

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[ 02]

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PAT T E R N

PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

00 / 00


YA L I N G L I S E L E C T E D W O R K S

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[ 02]

03

04

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PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

00 / 00


STRIVE AHEAD

STRIVE AHEAD

YA L I N G L I S E L E C T E D W O R K S

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[ 02]

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3X X 0.5X X (45⁰)

1.7X

STRIVE AHEAD

PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

1.5X

00 / 00


YA L I N G L I S E L E C T E D W O R K S

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[ 02]

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PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

00 / 00


STRIVE AHEAD

YA L I N G L I S E L E C T E D W O R K S

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[ 02]

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PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

00 / 00


YA L I N G L I S E L E C T E D W O R K S

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[ 02]

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PROJECT / BRANDING

I N S T R U C T O R / D AV I D S C O T T

00 / 00


YA L I N G L I S E L E C T E D W O R K S

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[ 03]

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JAN / 30 A TA S T E

OF THE TRUTH

PROJECT / WINE DESIGN

INSTRUCTOR / CHRISTINE GEORGE

00 / 00


Wine is the only artwork you can drink. — L U I S F E R N A N D O O L AV E R R I

YA L I N G L I S E L E C T E D W O R K S

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COURSE PA C K A G I N G 3

SEMESTER FA L L 2 0 1 8

INSTRUCTOR

OBJ ECT I VE

Develop a packaging style that expresses the wine company’s background story. The owner believes that family business is a type of honor and it can be passed down to the next generation. His dream is to craft the best wine with his family and share it with his customers.

CHRISTINE GEORGE

PROJECT WINE DESIGN

PROJECT / WINE DESIGN

APPROACH

Because this wine company’s story was so impressive, I decided to use it as my key guideline to design the wine packaging. In order to express the story in an exclusive way, I created a series of family tree mandalas for the wine label. Every mandala was designed with different shapes.

INSTRUCTOR / CHRISTINE GEORGE

00 / 00


YA L I N G L I S E L E C T E D W O R K S

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PROJECT / WINE DESIGN

INSTRUCTOR / CHRISTINE GEORGE

00 / 00


YA L I N G L I S E L E C T E D W O R K S

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02

[ 03]

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05

06

07

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PROJECT / WINE DESIGN

INSTRUCTOR / CHRISTINE GEORGE

00 / 00


YA L I N G L I S E L E C T E D W O R K S

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02

[ 03]

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U

G VI

NO

N

SA

VINI ET

UMBRIA 2000

CAB

ER

N

ALC. 13.0% BY VOL

PROJECT / WINE DESIGN

INSTRUCTOR / CHRISTINE GEORGE

00 / 00


YA L I N G L I S E L E C T E D W O R K S

01

02

[ 03]

04

05

06

07

08


PROJECT / WINE DESIGN

INSTRUCTOR / CHRISTINE GEORGE

00 / 00


YA L I N G L I S E L E C T E D W O R K S

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02

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[04]

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07

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JUN / 22 ISN’T IT

LUNCHTIME YET?

PROJECT / APP DESIGN

I N S T R U C T O R / R AV I T B E N N I E R

00 / 00


To eat is a necessity, but to eat intelligently is an art. — FRANÇOIS DE LA ROCHEFOUCAULD

YA L I N G L I S E L E C T E D W O R K S

01

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03

[04]

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COURSE GRAPHIC DESIGN 3

SEMESTER SPRING 2018

INSTRUCTOR

OBJ ECT I VE

For this project, I designed a mobile app that allows the user to make reservations, place orders, and keep track of their daily calories. Based on the users’ health plan, the app will provide different suggestions that match their diet.

R AV I T B E N N I E R

PROJECT APP DESIGN

PROJECT / APP DESIGN

APPROACH

Since the app’s main approach is to provide users with a healthier and better dining experience, I believe using a two-color gradient and unique icons will make the app feel more personalized. The gradient is carefully designed for the tagline “on the way to fresh food.”

I N S T R U C T O R / R AV I T B E N N I E R

00 / 00


YA L I N G L I S E L E C T E D W O R K S

01

02

03

[04]

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PROJECT / APP DESIGN

I N S T R U C T O R / R AV I T B E N N I E R

00 / 00


TYPOGRAPHY

FUTURA

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789_ .,!@*&( )

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789_ .,!@*&( )

COLOR

HE X # DE 4 3 2 8 C 7 M 88 Y 98 K 1 R 222 G 67 B 40

HE X # F FA6 6 C C 0 M 42 Y 61 K 0 R 255 G 166 B 108

HE X # B 4 AB A3 C 31 M 29 Y 33 K 0 R 180 G 171 B 163

ICON

YA L I N G L I S E L E C T E D W O R K S

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[04]

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GRADIENT

PROJECT / APP DESIGN

I N S T R U C T O R / R AV I T B E N N I E R

00 / 00


All Restaurant Current Location

The Grilled Kitchen

0.07 miles $$$

2,167 reviews

Japanese Civic Center/Hayes Valley 12:30

12:45

13:15

CURRENT: COME ON IN

Easy Wrap

0.3 miles $$

2,008 reviews

NRIPE

Mexican The High Pacific 12:30

12:45

13:30

CURRENT: 5–10 min

Alioto Seafood

1.02 miles $$$

2,921 reviews

American New Montgomery 12:30

13:00

13:45

CURRENT: 15–25 min

Yakisoba

2.17 miles $

956 reviews

Chinese SF Chinatown 12:30

Search

Table for

1

Time

12

:

30

Table for

All Restaurant Current LocationLast

Meal 0.03 miles

3,167 reviews

$

645

Vietnamese Bacon Grove Center 12:30

12:45

13:00

Jade Garden

$$

Mexican

13:15

400

El Beach Burrito

12:45

4 Current peopleLocation today

13:00

6 people

tomorrow

13:15

The Grilled Kitchen 2,167 reviews

0.07 miles

13:30

$$$

13:15

Easy Wrap

0.3 miles

2,008 reviews

12:30

1 miles $$

$$

13:30

Alioto Seafood

I still want a meal that is 600 + calories.

2,921 reviews

12:45

13:30

Alioto Seafood

1.02 miles

2,921 reviews

$$$

American New Montgomery 12:30

CURRENT: 15–20 min

American

30

CURRENT: 5–10 min

+

3,005 reviews Calories Calories American Union Place (E. Part)

13:00

:

Mexican The High Pacific

CURRENT: 5–10 min

12:30

12

Done12:45

Choose Next The High Pacific Meal

+

Time

12:30

0.09 miles

2,608 reviews

200

1

More

CURRENT: COME ON IN

Calories

12:45

Me

Japanese Civic Center/Hayes Valley

CURRENT: COME ON IN

12:30

14:00

Restaurant 3 All people

5 people

Turtle Tower Cafe

13:15

13:00

13:45

CURRENT: 15–25 min

1.02 miles $$$

Yakisoba

2.17 miles 956 reviews

$


Recommended

$9.85

Blackened Shrimp Taco

to Easy Wrap

13.00

Fresh shrimp with homemade sauce

Chilled Tomato Soup 9.00

Mozarella cheese, tomato, pepper

Ice Tea 2.50

black tea with ice, no sugar

ORDER

CARD NUMBER

1072

Full Menu VALID THRU

01/20

Barbecued Shrimp 2.50

Large shrimp sauteed in reduced butter

Calamari 14.00

Lightly fried, with sweet and spicy chili sauce

Caesar Salad

+

14.00

Fresh romaine hearts, romano cheese

California Club Sandwich 8.00

Turkey with caesar, tomato, cheese and spinach

Gnocchi 8.00

Potato dumpling from Grandma’s secret

Search

Confirm

Back

Order

Barbecued Shrimp Large shrimp sauteed in reduced butter

1 of 62

QUANTITY

Easy Wrap

MENU

2,498 reviews

13:30

13:45

BECKENHAM HILL

CURRENT WAITING TIME: 5-10 min

BRIC KLAN E

SPECIFIC INSTRUCTIONS

M

M

CI

A

L

NOR

ST

TO N

FO LG

BRUSHFI ELD ST

CO

ER

CANTEEN

Add a note (extra sauce, no onions, etc)

LAMB ST

13:00

1

$$$

Mexican Lunch Until: 15:00

ATE

3643 Commercial St, San Francisco, CA 94012

$9.00

IO N


USER JOURNEY

M O N D AY M O R N I N G

G E T P R E PA R E

RIDE MUNI

• CHECK MESSAGES

• DO MAKE-UP

• OPEN THE APP

• TEXT FRIENDS

• E AT B R E A K FA S T

• SELECT A TIME

• REVIEW EMAILS

• CHECK MUNI

• P I C K A R E S TA U R A N T • REVIEW THE MENU • PLACE ORDER

LUNCH TIME

A F T E RWORK

• GO TO THE PLACE

• WRITE REVIEWS

• SHOW THE QR CODE

• UPLOAD IMAGES • SHARE ON SOCIALS

APP SELECTION ELEMENTS

SEARCH

ME

MORE

• SEARCH FIELD

• PERSONAL INFO

• R E C E N T LY R E V I E W E D

• R E C O M M E N D AT I O N

• W E E K LY S U M M A R Y

• FAV O R I T E

• REVIEW

• SETTING

• TA B L E

• ABOUT US

• COUPON

YA L I N G L I S E L E C T E D W O R K S

01

02

03

[04]

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07

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USER FLOW

LOGIN

GUEST

SIGN IN

SIGN UP

• PERSONAL INFO

• USERNAME

• PERSONAL INFO

• CARD INFO

• PA S S W O R D

• QUESTIONS • USERNAME • PA S S W O R D

PAY M E N T

GUEST

USER

• FILL IN PERSONAL INFO

• SELECT CARD

AND CARD INFO

• PLACE ORDER

• PLACE ORDER

MAIN F E AT U R E S

R E S E R VAT I O N

PROJECT / APP DESIGN

CALORIE TRACKING

I N S T R U C T O R / R AV I T B E N N I E R

SPLIT THE BILL

00 / 00


NRIPE

YA L I N G L I S E L E C T E D W O R K S

01

02

03

[04]

05

06

07

08


Table for

1

Time

12

:

30

Table for

1

Time

All Restaurant

All Restaurant

Current Location

Current LocationLast

Turtle Tower Cafe

0.03 miles

3,167 reviews

$

12:30

12:45

Turtle Tower Cafe

0.03 miles

3,167 reviews

$

13:00

12:30

Jade Garden

0.09 miles $$

2,608 reviews

13:15

12:30

200 $$

3,005 reviews

13:30

12:30

+

13:00

1 miles $$

13:30

Alioto Seafood

I still want a meal that is 600 + calories.

1.02 miles $$$

2,921 reviews

1.02 miles $$$

2,921 reviews

American New Montgomery

PROJECT / APP DESIGN

400

CURRENT: 15–20 min

Alioto Seafood

Me

13:15

3,005 reviews Calories Calories American Union Place (E. Part)

CURRENT: 15–20 min

Search

12:45

+

El Beach Burrito

1 miles

American Union Place (E. Part)

13:00

$$

CURRENT: 5–10 min

El Beach Burrito

12:30

0.09 miles

2,608 reviews

Mexican Choose Next The High Pacific Meal

CURRENT: 5–10 min

13:00

13:00

Calories

Mexican The High Pacific

12:30

12:45

CURRENT: COME ON IN

Jade Garden

12:45

30

Vietnamese Bacon Grove Center

CURRENT: COME ON IN

12:30

:

Meal

645

Vietnamese Bacon Grove Center

12

American New Montgomery 13:45

12:30

More

I N S T R U C T O R / R AV I T B E N N I E R

Search

13:00

Me

13:45

More

00 / 00


Table for

1

Time

12

Restaurant 3 All people

4 Current peopleLocation today 5 people 6 people

tomorrow

:

30

Table for

4

12:45

All Restaurant

13:00

Current Location

13:15

The Grilled Kitchen 2,167 reviews

Done12:45

$$$

13:00

13:00

13:30

13:30

13:45

Village House

1.02 miles $$$

1.43 miles $$

3,102 reviews

Chinese Great Alie Street 13:00

13:45

13:30

14:00

CURRENT: 10–15 min

CURRENT: 15–25 min

Yakisoba

Um Manna

2.17 miles $

956 reviews

1.8 miles $$$

1,296 reviews

Mexican James Lane Ave

Chinese SF Chinatown

YA L I N G L I S E L E C T E D W O R K S

$$$

CURRENT: 5-10 min

2,921 reviews

Me

0.5 miles

2,498 reviews

American New Montgomery

Search

13:30

Mexican Commercial Street

Alioto Seafood

13:15

13:15

$$

CURRENT: 5–10 min

12:30

$$

Easy Wrap

0.3 miles

2,008 reviews

13:00

0.03 miles

CURRENT: COME ON IN

Mexican The High Pacific

12:30

00

3,440 reviews

13:15

Easy Wrap

12:45

:

American Beckenham Hill

CURRENT: COME ON IN

12:30

13

Woodhouse Fish

0.07 miles

13:30

Japanese Civic Center/Hayes Valley 12:30

Time

13:00

14:00

More

Search

01

02

14:15

14:30

Me

03

[04]

More

05

06

07

08


Menu

Back

View Cart

Order

Back

Barbecued Shrimp

Recommended

Large shrimp sauteed in reduced butter

$9.00

Blackened Shrimp Taco Fresh shrimp with homemade sauce

13.00 QUANTITY

Chilled Tomato Soup Mozarella cheese, tomato, pepper

9.00

1

Ice Tea black tea with ice, no sugar

2.50 ORDER SPECIFIC INSTRUCTIONS

Full Menu Barbecued Shrimp Large shrimp sauteed in reduced butter

Add a note (extra sauce, no onions, etc)

2.50

Calamari Lightly fried, with sweet and spicy chili sauce

14.00

Caesar Salad Fresh romaine hearts, romano cheese

14.00

California Club Sandwich Turkey with caesar, tomato, cheese and spinach

8.00

Gnocchi Potato dumpling from Grandma’s secret

PROJECT / APP DESIGN

8.00

I N S T R U C T O R / R AV I T B E N N I E R

Add to Cart

00 / 00


Summary

Close

$9.85 to Easy Wrap

Order Received! Thank you for using the Onripe. Your order details will be in your profile page.

CARD NUMBER

1072 VALID THRU

01/20

+

Confirm

YA L I N G L I S E L E C T E D W O R K S

01

02

03

[04]

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06

07

08


PROJECT / APP DESIGN

I N S T R U C T O R / R AV I T B E N N I E R

00 / 00


YA L I N G L I S E L E C T E D W O R K S

01

02

03

04

[05]

06

07

08


AUG / 28 LET’S

GO CAMPING

P R O J E C T / S U R V I VA L K I T

INSTRUCTOR / CHRISTINE GEORGE

00 / 00


Light a campfire and everyone’s a storyteller. — JOHN GEDDES

YA L I N G L I S E L E C T E D W O R K S

01

02

03

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[05]

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07

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COURSE PA C K A G I N G 2

SEMESTER SPRING 2018

INSTRUCTOR

OBJ ECT I VE

Because my sister is still very young, I wanted a survival kit that was specially designed for children who go camping for the first time. I spent a lot of time researching and shopping but there weren’t any out there in the market yet, so I designed one.

CHRISTINE GEORGE

PROJECT S U R V I VA L K I T

P R O J E C T / S U R V I VA L K I T

APPROACH

I had different ideas in mind when I began my concept. Because it is a survival kit for children, I wanted to use different illustrations and color palettes to create backgrounds for the product. I wanted the children to get some hints of what they may experience.

INSTRUCTOR / CHRISTINE GEORGE

00 / 00


YA L I N G L I S E L E C T E D W O R K S

01

02

03

04

[05]

06

07

08


P R O J E C T / S U R V I VA L K I T

INSTRUCTOR / CHRISTINE GEORGE

00 / 00


YA L I N G L I S E L E C T E D W O R K S

01

02

03

04

[05]

06

07

08


P R O J E C T / S U R V I VA L K I T

INSTRUCTOR / CHRISTINE GEORGE

00 / 00


YA L I N G L I S E L E C T E D W O R K S

01

02

03

04

[05]

06

07

08


P R O J E C T / S U R V I VA L K I T

INSTRUCTOR / CHRISTINE GEORGE

00 / 00


YA L I N G L I S E L E C T E D W O R K S

01

02

03

04

[05]

06

07

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P R O J E C T / S U R V I VA L K I T

INSTRUCTOR / CHRISTINE GEORGE

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DEC / 30 MOLE OR

MELANOMA?

PROJECT / BRANDING

INSTRUCTOR / PHIL HAMLETT

00 / 00


Healthy skin is a reflection of overall wellness. — DR. MURAD

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COURSE VISUAL SYSTEM 1

SEMESTER FA L L 2 0 1 8

INSTRUCTOR

OBJ ECT I VE

Many people have moles on their bodies as a result of genetics or sun exposure. Since moles are active cells that have the potential of forming cancer, I would like to design a mobile app that allows the user to do early detection of their suspicious moles.

PHIL HAMLETT

PROJECT BRANDING

PROJECT / BRANDING

APPROACH

After reading some articles on how people felt about moles, I decided that the app and any related promotional items should be done in a modern way. I picked a light blue color for the whole system to give it a medical feeling. All of the layout and illustrations were designed in a simple, easy-to-read form.

INSTRUCTOR / PHIL HAMLETT

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PROJECT / BRANDING

INSTRUCTOR / PHIL HAMLETT

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PER F EC T

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ABC DE The ABCDE Rule of skin cancer is an easy-to-remember system for determining whether a mole or growth may be cancerous. They describe the physical condition and progression of any skin abnormality that would suggest the development of a malignancy.

PROJECT / BRANDING

INSTRUCTOR / PHIL HAMLETT

00 / 00


A

CHECKUP at Kaiser

E

B D

C RESULT

Asymmetry

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Border Martha Chang M.D. 09:00

Color

13:25

14:00

Jasmine Ted M.D. 10:00

Diameter

11:15

12:40

15:30

Kwanna Camarillo M.D.

Evolution

11:15

12:30

14:00

15:45

Andrea Tyan M.D. 13:00

checkup

14:45

save for later

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User Guide 05.12.2018

Attach Attach the camera lens to your smart phone, it is compatible with the most popular models.

Scan Use the camera lens to take high-quality image of your moles.

Result The app will show your mole’s result based on the ABCDE rules.

Recommendation Molens will provide you with some available dates for doing a checkup at Kaiser, and securely send your mole images to them.

PROJECT / BRANDING

INSTRUCTOR / PHIL HAMLETT

00 / 00


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M OL E NS.

Macro

MOBILE PHONE LENS

Fisheye

M OL E NS.

Angle

M OL E NS. Designed to help you track and monitor your moles over time to ensure they are receiving the attention they need

PRODUCT NAME: 3 in 1 Mobile Phone Lens Fisheye + Macro + Angle (Black)

MATERIAL: ABS + glass optical lens + aluminum alloy case

PRODUCT FEATURES: 1. Glass optical lens. Smalle, delicate, and portable. Use it to take a picture of your mole whenever and wherever you need it. 2. Compatible for 95% mobile phone and tablets with camera.

HOW TO USE: Take out the lens and ring clip, attach it on your mobile phone then it’s ready to use. CAUTION: Do not scratch the three lens.

SPECIFICATIONS: 9.6 X 16 X 2.5cm

STORAGE METHODS: Store in normal temperature.

3 in1 Fisheye + Macro + Angle

PROJECT / BRANDING

INSTRUCTOR / PHIL HAMLETT

00 / 00


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PROJECT / BRANDING

INSTRUCTOR / PHIL HAMLETT

00 / 00


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JAN / 23 MAKING

PA S TA B Y H A N D

PROJECT / COOKBOOK

INSTRUCTOR / ARIEL GREY

00 / 00


Life is a combination of magic and pasta. — FEDERICO FELLINI

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COURSE TYPOGRAPHY 3

SEMESTER SPRING 2018

INSTRUCTOR

OBJ ECT I VE

The goal of this project was to design a pasta cookbook. By following the steps in the cookbook, readers are able to make their own pasta and share it with their family and friends. The cookbook includes both modern and traditional recipes.

ARIEL GREY

PROJECT COOKBOOK

PROJECT / COOKBOOK

APPROACH

Learning the shapes of pasta while making them by hand is always a delightful experience. In order to express this concept in a simple and clear way, I created a series of illustrations and used them to demonstrate how to make pasta by hand. All images I chose were shot on a clean background and the pasta was nicely placed on a white plate. 

INSTRUCTOR / ARIEL GREY

00 / 00


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PROJECT / COOKBOOK

INSTRUCTOR / ARIEL GREY

00 / 00


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PROJECT / COOKBOOK

INSTRUCTOR / ARIEL GREY

00 / 00


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PROJECT / COOKBOOK

INSTRUCTOR / ARIEL GREY

00 / 00


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PROJECT / COOKBOOK

INSTRUCTOR / ARIEL GREY

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JUL / 25 BACK

TO BASICS

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


Simplicity is the ultimate sophistication. — L EONARDO DA VINCI

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COURSE PA C K A G I N G 4

SEMESTER SPRING 2019

INSTRUCTOR

OBJ ECT I VE

This is a group project. Our team’s mission is to build product lines for a sustainable retail store named Mindre. The whole product line is divided into four sub-brands: Origano for food, Unlavish for Kitchen, Novel for family, and Cloudberry for skincare.

THOMAS MCNULTY

PROJECT

APPROACH

R E TA I L S T O R E

To get a deeper understanding of our consumer’s needs, we have collected statistics and developed two personas to guide us through the design process. All of the packaging materials that we chose to work with were durable and recyclable. Each color that we picked was from nature.

TEAM MEMBERS SITONG YU TA I S I YA T E S LYA XIAOXIAO MA YUMENG TIAN

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


D E PA R T M E N T

D E PA R T M E N T

Food

Family

PRODUCTS

PRODUCTS

Marmalade

Cereal

Wooden Clock

Baby Wipes

Granola Bar

Fresh Milk

Throw Blanket

Bottoms

Honey

Spices

Pull Along Toy

Baby Cotton Tissue

Yogurt

Juice Mixes

Wooden Bowling

3-Packs Baby Food

K-Cups Set

Cold Brew

Bath Time Set

Instant Oatmeal

BBQ Sauce

Newborn Gift Set

Pesto Sauce

Apple Set

3-Packs Bodysuit

Marinara Sauce

Bread Flour

Baby Basic Kit

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D E PA R T M E N T

D E PA R T M E N T

Skincare

Kitchen

PRODUCTS

PRODUCTS

Face Toner

Hair Oil

Napkin

Place-mat

Face Cleanser

Candle

Flatware Set

Cutting Board

Face Cream

Bath Sponge

Mini Brush

Porcelain Pitcher

Lip Balm

Hair Dryer

Vegetable Brush

Dinnerware Set

Face Masks

Skincare Set

Dish Brush

Coffee Maker

Face Lotion

Shampoo

Dustpan Set

Face Oil

Conditioner

Coffee Mug

Bar Soap

Body Lotion

Utensils Set

P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


ORIGANO

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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


0 39217 11914 6

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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


Cloudberry

CLOUDBERRY

Cloudberry

CLOUDBERRY

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I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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Contains chlorophyllin, Antioxidant

Cloudberry Inc 1314 NW Glisan St, Portland Visit www.cloudberry.com

Parsley Porridge Nourishing herbal lather

Bar Soap

P R O J E C T / R E TA I L S T O R E

0.2 lb / 90 g

I N S T R U C T O R / T H O M A S M C N U LT Y

We DO NOT test our finished products on animals. We also ONLY purchase from ingredient suppliers who DO NOT test on animals.

00 / 00


Unlavish

Unlavish

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Unlavish

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I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


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P R O J E C T / R E TA I L S T O R E

I N S T R U C T O R / T H O M A S M C N U LT Y

00 / 00


00 / 00


Sig ht +

Sig ht +


S U RV I VA L K I T

S U RV I VA L K I T

00 / 00


NRIPE

NRIPE


STRIVE AHEAD

STRIVE AHEAD

00 / 00


00 / 00


00 / 00


Game of city traffic

Game of city traffic


00 / 00


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THANK YOU

MOM AND DAD

Dear parents, you are my biggest supporters. I wouldn’t be who I am today without all of your love, patient, and support. You are the reasons behind my success and the inspirations behind my endeavors. I am truly grateful and I will continue to do my best in the future to make you proud.

JOANNA

Even though you are ten years younger than me, you have the wisdom of someone two times older than me. Thank you for being someone I can always turn to for advice and support. Your bright smile is a ray of sunshine that always keeps me warm. 

FRIENDS

Thank you so much for rallying around me and showing me such incredible support during my difficult times. You’ve helped me think about the current situation from a brand new perspective.

PROJECT / THE END

INSTRUCTOR / MARY SCOTT

00 / 00


THANK YOU

ACADEMY OF ART UNIVERSITY

I am sincerely honored to have been selected as the recipient of the fouryear Presidential Scholarship. Thank you for your generosity, which has allowed me to get a step closer to my artist's dream.

PROF ESSORS

Through your guidance, I have learned that I can achieve anything when I push myself. Many thanks to: Mary Scott, Ravit Bennier, Ariel Grey, Tom Sieu, Christine George, David Scott, Thomas McNulty, Phil Hamlett, Bob Slote, Scott Rankin, Amy Broadbent, Nita Ybarra, Changying Zheng, David Hake, Aries Nunez, Andrew Cambouris, and Brian Toth.

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PROJECT / THE END

INSTRUCTOR / MARY SCOTT

00 / 00


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COLOPHON

SCHOOL

Academy of Art University Undergraduate School of Graphic Design

INSTRUCTOR

Mary Scott

FONTS

STOCK PHOTOGRAPHY

ModernoFB, Univers

Unsplash.com

PRINTING & BINDING

PA P E R

Blurb.com

Proline Unocoated Paper

C O N TA C T

Yaling Li linglikm@ gmail.com +1 (415)828-8375 yalinglidesign.com

PROJECT / THE END

INSTRUCTOR / MARY SCOTT

00 / 00


WHO I AM

Wanting to become a designer was my dream since I immigrated to the United States in 2007. A lot of people had doubts about my decision and didn't believe that I could achieve my goal. However, I am a very ambitious and self-motivated person. If I believe that I am on the right path, I will continue no matter how tough that path is. 

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