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Graphic Standards & Guidelines

leaf Logo Usage

Alternate Logo Treatments

leaf

leaf

leaf

leaf

One-Color Tint

One-Color Solid

leaf

Black Tint

Reverse

Primary Logo Treatment

The logomark should be used primarily as shown above. Ample room should be supplied surrounding the logo when possible. In cases where a two-color logo cannot be used, a suitable substitution may be seleted from the alternate logo treatments. When using an alternate treatment, it is permissible to use the solid treatments, but precedence should be given to tinted versions of the logo.

Color Palette

728

583

7447

7429

578

7438

Secondary Color Palette

467

2715

2735 Primary Color Palette

order to maintain the integrity of the Nissan LEAF. The secondary color palette can be used for less prominent design elements, and for special pieces. All swatch numbers reference the Pantone color library.

Typography ClementePDag

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz The quick brown fox jumps over the lazy dog. Garamond

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz The quick brown fox jumps over the lazy dog. The full family of both ClemtePDag and Garamond may be utilized when designing with either typeface. All type set for Ryan House should be done in these typesfaces exclusively. Avenir should be used for all body copy and set with ample leading, while ClementePDag should be reserved for headline copy only.



Nissan Leaf Campaign