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University of Missouri – St. Louis

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Pinnacle Press Inc.

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designed by lindsay ruck pinnacle press inc.

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Copyright ©2013 by Lindsay Ruck All Rights Reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review. isbn Number 0 - 9719857 - 0 - 0 Pinnacle Press Inc. 5900 Berthold Ave. St. Louis, Missouri 63110 Book design by Lindsay Ruck Printed in the United States of America


to the night owls — you're never alone.


caecilia lt std 1

futura std 11

adobe jenson pro 25

bembo std 43

univers lt std 53


foreword 9/14

In order to create a beautiful design, one must find a balance between both imagery and type. Choosing and using typefaces to compliment images does not always pose as an easy task. It requires great design aesthetic, knowledge of various typefaces and typographers, and how to compose type so it is both readable and legible. This book was created to showcase five different typefaces and their families. Ranging from old style to modern, Zen Type has a typeface for almost every occasion.


caecilia lt std


PETER MATTHIAS NOORDZIJ caecilia lt std roman 9/14

In 1961, Peter Matthias Noordzij was born. Growing up in The Hague in The Netherlands, Noordzij was destined to be a graphic designer. In the early 1980's, he studied at the Koninklijke Academie vor Beeldende Kunsten in The Hauge. There, he learned lettering under his father, Gerrit Noordzij, and created the typeface Caecilia. In 1986, he started working professionally as a typographer. Soon after, he began teaching type design at the art academy in The Hague. In 1991, Noordzij became responsible for the new Ensched Font Foundry in Haarlem.


zen type Caecilia LT Std 45 Light

Caecilia LT Std 45 Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

“Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.”  — Albert Einstein

Caecilia LT Std 46 Light Italic

Caecilia LT Std 46 Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

“Limitless undying love which shines around me like a million suns it calls me on and on across the universe.”  — John Lennon

Caecilia LT Std 55 Roman

Caecilia LT Std 55 Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

“We are an impossibility in an impossible universe.”  — Ray Bradbury

4


caecilia lt std Caecilia LT Std 56 Italic

Caecilia LT Std 56 Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

“Life is more or less a lie, but then again, that's exactly the way we want it to be.”  — Bob Dylan

Caecilia LT Std 75 Bold

Caecilia LT Std 75 Bold

“Only the hand that erases can write

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

the true thing.”  — Meister Eckhart

Caecilia LT Std 76 Bold Italic

Caecilia LT Std 76 Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

“Flow with whatever may happen, and let your mind be free: Stay centered by accepting whatever you are doing. This is the ultimate.”   — Zhuangzi

5


caecilia caec caecilia caec caecilia caec caecilia caec caecilia caec


cilia caecilia cilia caecilia cilia caecilia cilia caecilia cilia caecilia


zen type Caecilia LT Std 85 Heavy

Caecilia LT Std 85 Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

“It is the power of the mind to be unconquerable.”   — Lucius Annaeus Seneca

Caecilia LT Std 86 Heavy Italic

Caecilia LT Std 86 Heavy Italic

“Many have died; you also will die.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

The drum of death is being beaten. The world has fallen in love with a dream. Only sayings of the wise will remain.”  — Kabir

8


futura std


PAUL RENNER futura std medium 9/14

In 1878, in Wernigerode, Germany, Paul Renner was born. In his early years, he studied architecture and painting in Berlin, Munich and Karlsruhe. In 1911, Renner cofounded a private school for illustration in Munich. In 1926, at the Frankfurter Kunstschule, he worked as head of commercial art and typography department. Soon after, Renner created one of the most well known typefaces, Futura. In 1933, he was awarded the Triennale’s Grand Prix. In his later years, Renner wrote several publications on typography, lettering, graphics and color studies. He died in 1956 in HÜdingen, Germany.


zen type Futura Std Light Condensed

Futura Std Light Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“When the mind is exhausted of images, it invents its own.”   — Gary Snyder

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890 Futura Std Light Condensed Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std Light Condensed Oblique

“Consider your own place in the universal oneness of which we are all a part, from which we all arise, and to which we all

abcdefghijklmnopqrstuvwxyz

return.”  — David Fontana

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890 Futura Std Medium Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std Medium Condensed

“Faith gives you an inner strength and a sense of balance and perspective in life.”  — Gregory Peck

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890

14


futura std Futura Std Medium Condensed Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std Medium Condensed Oblique

“Life is a balanced system of learning and evolution. Whether pleasure or pain; every situation in your life

abcdefghijklmnopqrstuvwxyz

serves a purpose. It is up to us to recognize what that

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890

purpose could be.”  — Steve Maraboli

Futura Std Bold Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std Bold Condensed

“Go to heaven for the climate and hell for the company.” — Mark Twain

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890 Futura Std Bold Condensed Oblique

Futura Std Bold Condensed Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“Man is the only creature who refuses to be what he is.” — Albert Camus

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890

15


futurafutura futurafu futurafutur futurafutura futu futurafutura futu futura futuraf


utura futurafutura afuturafutura urafutura futura urafutura futura futurafutura


zen type Futura Std Extra Bold Condensed Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std Extra Bold Condensed Oblique

“Who we are now is all that really matters.” — Amy Joy

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890 Futura Std Extra Bold Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std Extra Bold Condensed

“There is nothing either good or bad, but thinking makes it so.”

abcdefghijklmnopqrstuvwxyz

 — William Shakespeare

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890 Futura Std Extra Bold Condensed Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std Extra Bold Condensed Oblique

“If a cluttered desk is a sign of a cluttered mind, of what, then,

abcdefghijklmnopqrstuvwxyz

is an empty desk a sign?”

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890

 — Albert Einstein

18


futura std Futura Std Light

Futura Std Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“Wise men speak because they have something to say; fools because they

abcdefghijklmnopqrstuvwxyz

have to say something.” — Plato

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890

Futura Std Light Oblique

Futura Std Light Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“The most beautiful experience we can have is the mysterious - the fundamental

abcdefghijklmnopqrstuvwxyz

emotion which stands at the cradle of true

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890

art and true science.” — Albert Einstein Futura Std Book

Futura Std Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“Do not fear to be eccentric in opinion, for every opinion now accepted was

abcdefghijklmnopqrstuvwxyz

once eccentric.” — Bertrand Russell

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890

19


light condensed

medium condensed

bold condensed

a geometric sans-serif typeface


futura std Futura Std Book Oblique

Futura Std Book Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“The more you know, the less you need.” — Yvon Chouinard

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890 Futura Std Medium

Futura Std Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“What we can change is our perceptions, which have the effect of changing

abcdefghijklmnopqrstuvwxyz

everything.” — Donna Quesada

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890

Futura Std Medium Oblique

Futura Std Medium Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“The object of your desire is not an object.” — Jack Gardner

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890

21


zen type Futura Std Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std Heavy

“Just as parents care for their children, you should bear in mind the whole

abcdefghijklmnopqrstuvwxyz

universe.” — Zen Master Dogen

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890 Futura Std Heavy Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std Heavy Oblique

“The thinking brain influences the body’s responses and it makes a neat little

abcdefghijklmnopqrstuvwxyz

loop.” — Brad Warner

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890 Futura Std Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std Bold

“Maybe everyone can live beyond what they're capable of.”

abcdefghijklmnopqrstuvwxyz

 — Markus Zusak

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890

22


futura std Futura Std Bold Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std Bold Oblique

“The past has no power over the present moment.” — Eckhart Tolle

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890 Futura Std Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std Extra Bold

“There are no ordinary moments.” — Dan Millman

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890 Futura Std Extra Bold Oblique

Futura Std Extra Bold Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“The importance and unimportance of the self

abcdefghijklmnopqrstuvwxyz

cannot be exaggerated.”

~!?@#$%&*( ){ }[ ]£¥€©®™fi fl ¼½¾1234567890

 — R.H. Blyth

23


adobe jenson pro


NICOLAS JENSON adobe jenson pro regular 9/14

Nicolas Jenson was born approximately in 1420. Initially, Jenson started as the master of the French royal mint at Tours. In 1458, King Charles VII dispatched Jenson to Germany to learn the new art of printing. During his time in Germany, King Charles VII passed away and King Louis XI took the throne. Unwilling to work under the new king, Jenson decided not to return to France. Instead, he ventured to Venice in 1467 where he introduced the invention of printing to Italy. Until his death in 1480, Jenson worked in Italy printing and publishing. The typefaces he created were said to be the best of the Renaissance and perhaps of all time. In 1995, Robert Slimbach of the Adobe type design team designed Adobe Jenson Pro, based on Jenson's type, as a part of the Adobe Originals historical revivals.


zen type Adobe Jenson Pro Light Caption

Adobe Jenson Pro Light Caption

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“Flow with whatever may happen, and let your mind be free: Stay centered by accepting whatever you are doing. This is the ultimate.” — Zhuangzi

Adobe Jenson Pro Light

Adobe Jenson Pro Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“The world is filled with love-play, from animal lust to sublime compassion.”  — Alan Wilson Watts

Adobe Jenson Pro Light Subhead

Adobe Jenson Pro Light Subhead

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“Preoccupied with a single leaf you won't see the tree.” — Vagabond

28


adobe jenson pro Adobe Jenson Pro Light Display

Adobe Jenson Pro Light Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“He who fights is powerless, but he who loves is power itself.” — Eric Micha'el Leventhal

Adobe Jenson Pro Light Italic Caption

Adobe Jenson Pro Light Italic Caption

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“To escape from the world means that one's mind is not concerned with the opinions of the world.” — Dōgen

Adobe Jenson Pro Light Italic

Adobe Jenson Pro Light Italic

“Walk slowly through the world and

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

pay attention” — Marty Rubin

29


~!?@#$%&* Caption

~!?@#$%&* Subhead

~!?@#$%&* Display


adobe jenson pro Adobe Jenson Pro Light Italic Subhead

Adobe Jenson Pro Light Italic Subhead

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“Life gives you exactly what you need to awaken.”  — T. Scott McLeod

Adobe Jenson Pro Light Italic Display

Adobe Jenson Pro Light Italic Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“I am everything. I am nothing. I am powerful. I am forgotten.” — Jennifer Lynn Barnes

Adobe Jenson Pro Caption

Adobe Jenson Pro Caption

“Mind is the lock. Knowing is the key.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

Unlock the mind and open your heart.”  — Robin Craig Clark

31


zen type Adobe Jenson Pro Regular

Adobe Jenson Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“Regarding the creative: never assume you're the master, only the student. Your audience will determine if you're masterful.” — Don Roff

Adobe Jenson Pro Subhead

Adobe Jenson Pro Subhead

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“I am Not, but the Universe is my Self.”  — Shih-t'ou

Adobe Jenson Pro Display

Adobe Jenson Pro Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“Hand over your responses to the man who triggers them, and you have already lost the battle for self. Look beyond, and find yourself there instead.” — Richard K. Morgan

32


adobe jenson pro Adobe Jenson Pro Italic Caption

Adobe Jenson Pro Italic Caption

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“I would never die for my beliefs because I might be wrong.” — Bertrand Russell

Adobe Jenson Pro Italic

Adobe Jenson Pro Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“No praise, no blame. Just so.”  — Isaac Marion

Adobe Jenson Pro Italic Subhead

Adobe Jenson Pro Italic Subhead

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“Almost everything that I've ever worried about has never happened …” — Ian Tucker

33


zen type Adobe Jenson Pro Italic Display

Adobe Jenson Pro Italic Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“Your body is like a dew-drop on the morning grass, your life is as brief as a flash of lightning. Momentary and vain, it is lost in a moment.” — Dogen Zenji

Adobe Jenson Pro Semibold Caption

Adobe Jenson Pro Semibold Caption

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“Every answer you ever need lies within your own silence..” — Ian Tucker

Adobe Jenson Pro Semibold

Adobe Jenson Pro Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.” — Eleanor Roosevelt

34


adobe jenson pro Adobe Jenson Pro Semibold Subhead

Adobe Jenson Pro Semibold Subhead

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“Life is a journey, not a destination.”  — Ralph Waldo Emerson

Adobe Jenson Pro Semibold Display

Adobe Jenson Pro Semibold Display

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“You can't go back to how things were. How you thought they were. All you really have is…now.” — Jay Asher

Adobe Jenson Pro Semibold Italic Caption

Adobe Jenson Pro Semibold Italic Caption

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“The only way to survive eternity is to be able to appreciate each moment.” — Lauren Kate

35


jensonjenson jensonjensonjen jensonjenson jensonjensonjen j en sonj en son


njensonjenson nsonjensonjenson njensonjenson nsonjensonjenson nj en sonj enson


zen type Adobe Jenson Pro Semibold Italic

Adobe Jenson Pro Semibold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“We're so busy watching out for what's just ahead of us that we don't take time to enjoy where we are.”  — Bill Watterson

Adobe Jenson Pro Semibold Italic Subhead

Adobe Jenson Pro Semibold Italic Subhead

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“Happiness, not in another place but this place…not for another hour, but this hour.” — Walt Whitman

Adobe Jenson Pro Semibold Italic Display

Adobe Jenson Pro Semibold Italic Display

“Life is a preparation for the future; and the best

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

preparation for the future is to live as if there were none.” — Albert Einstein

38


adobe jenson pro Adobe Jenson Pro Bold Caption

Adobe Jenson Pro Bold Caption

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“Dost thou love life? Then do not squander time, for that's the stuff life is made of.” — Benjamin Franklin

Adobe Jenson Pro Bold

Adobe Jenson Pro Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“We spend precious hours fearing the inevitable. It would be wise to use that time adoring our families, cherishing our friends and living our lives.” — Maya Angelou

Adobe Jenson Pro Bold Subhead

Adobe Jenson Pro Bold Subhead

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“I don't know who my grandfather was; I am much more concerned to know what his grandson will be.” — Abraham Lincoln

39


zen type Adobe Jenson Pro Bold Display

Adobe Jenson Pro Bold Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“In three words I can sum up everything I've learned about life: it goes on.” — Robert Frost

Adobe Jenson Pro Bold Italic Caption

Adobe Jenson Pro Bold Italic Caption

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“It is better to be hated for what you are than to be loved for what you are not.”  — André Gide

Adobe Jenson Pro Bold Italic

Adobe Jenson Pro Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“It does not do to dwell on dreams and forget to live.” — J.K. Rowling

40


adobe jenson pro Adobe Jenson Pro Bold Italic Subhead

Adobe Jenson Pro Bold Italic Subhead

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“Sometimes the questions are complicated and the answers are simple.” — Dr. Seuss

Adobe Jenson Pro Bold Italic Display

Adobe Jenson Pro Bold Italic Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*(  ){  }[  ]£¥€©®™ct sp st ſh ſi ſl ſſ ¼½¾1234567890 1234567890

“I'm not afraid of death; I just don't want to be there when it happens." — Woody Allen

41


bembo std


FRANCESCO GRIFFO bembo std regular 9/14

Francesco Griffo was born around 1450 in Bologna, Italy. Griffo worked as a Venetian punch cutter. In 1495, he began working with Aldus Manutius cutting Greek alphabets. A year later, Griffo cut the alphabet for Pietro Bembo’s "De Aetna". In 1503, he cut an italic typeface for the printer Gershom Soncino. After working with others, in 1509, Griffo opened his own printing workshop in Bologna. He then cut his third italic typeface for his first publication. The typeface Bembo was cut by Griffo during his years. He died in Bologna, Italy in 1518.


zen type Bembo Std Regular

Bembo Std Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

“Everything you can imagine is real.”  — Pablo Picasso

Bembo Std Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Bembo Std Italic

“The fear of death follows from the fear of life. A man who lives fully is prepared to die at any

abcdefghijklmnopqrstuvwxyz

time.” — Mark Twain

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

Bembo Std Semibold

Bembo Std Semibold

“The one you love and the one who

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

loves you are never, ever the same person.”

abcdefghijklmnopqrstuvwxyz

 — Chuck Palahniuk

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

46


bembo std Bembo Std Semibold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Bembo Std Semibold Italic

“All the world is made of faith, and trust, and pixie dust.” — J.M. Barrie

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890 Bembo Std Bold

Bembo Std Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“The more I see, the less I know for sure.” — John Lennon

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890 Bembo Std Bold Italic

Bembo Std Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“Be the change that you wish to see in the world.” — Mahatma Gandhi

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

47


bembobembob bembobembob bembobembob bembobembob bembobembob


bembobembo bembobembo bembobembo bembobembo bembobembo


zen type Bembo Std Extra Bold

Bembo Std Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“How wonderful it is that nobody need wait a single moment before starting

abcdefghijklmnopqrstuvwxyz

to improve the world.” — Anne Frank

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Bembo Std Extra Bold Italic

Bembo Std Extra Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“We have to dare to be ourselves, however frightening or strange that self may prove

abcdefghijklmnopqrstuvwxyz

to be.” — May Sarton

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890

50


regular

italic

bold

old style serif typeface


univers lt std


ADRIAN FRUTIGER univers lt std 55 roman 9/14

In 1928, in Switzerland, Adrian Frutiger was born. From 1949 to 1951, Frutiger studied type and graphics at the Zurich School of Arts and Crafts. He was taught by two renowned professors, Alfred Willimann and Walter Käch. In 1952, Frutiger went to Paris and worked as typeface designer and artistic manager at Deberny & Peignot. There he created some of his first typefaces. In 1957, he created Univers from metal and film. By then he was internationally recognized as a typeface designer. He has received several awards and honors such as the Medal of the Type Directors Club of New York, Officier de l’Ordre des Arts et des Lettres, and Grand Prix National des Arts Graphiques.


zen type Un i v e r s LT S t d 39 T hi n Ul t r a Conde nse d

Un ivers LT Std 39 Thin Ultra Condens ed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“You talk when you cease to be at peace with your thoughts.”  — Kahlil Gibran

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890  U nivers LT Std 4 9 L ight U ltra Condens ed

U nivers LT St d 49 Light Ult ra Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“Man is the only creature who refuses to be what he is.”  — Albert Camus

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 U nivers LT S td 59 Ultra Condensed

U n i ve r s LT Std 59 U l tra Co n d e n se d

“Without deviation from the norm,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

progress is not possible.” — Frank Zappa

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890

56


univers lt std Univers LT Std 47 Light Condensed

Univers LT Std 47 Light Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“Wise men speak because they have something to say; fools because they have to say something.”

abcdefghijklmnopqrstuvwxyz

 — Plato

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890  Univers LT Std 47 Light Condensed Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 47 Light Condensed Oblique

“The past has no power over the present moment.” — Eckhart Tolle

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 Univers LT Std 57 Condensed

Univers LT Std 57 Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“A woman has to live her life, or live to repent not having lived it.” — D.H. Lawrence

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890

57


zen type Univers LT Std 57 Condensed Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 57 Condensed Oblique

“A paranoid is someone who knows a little of what's going on.” — William S. Burroughs

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890  Univers LT Std 67 Bold Condensed

Univers LT Std 67 Bold Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“Those who know do not speak. Those who speak do not know.” — Lao Tzu

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 Univers LT Std 67 Bold Condensed Oblique

Univers LT Std 67 Bold Condensed Oblique

“The price good men pay for indifference to public affairs is to be ruled by evil men.”

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

 — Plato

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890

58


univers lt std Univers LT Std 45 Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 45 Light

“The important thing is not to stop questioning. Curiosity has its own

abcdefghijklmnopqrstuvwxyz

reason for existing.” — Albert Einstein

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890  Univers LT Std 45 Light Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 45 Light Oblique

“It is an ironic habit of human beings to run faster when they have lost their way.”

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 — Rollo May

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890

Univers LT Std 55 Roman

Univers LT Std 55 Roman

“Expect everything, I always say,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

and the unexpected never happens.”

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 — Norton Juster

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890

59


universuniversuniversu universuniv universuniv universuniv univers univ


universunivers versunivers versunivers versunivers versunivers


zen type Univers LT Std 55 Oblique

Univers LT Std 55 Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“The first duty of a man is to think for himself.” — José Martí

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890  Univers LT Std 65 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 65 Bold

“The most incomprehensible thing about the world is that it is at all

abcdefghijklmnopqrstuvwxyz

comprehensible.” — Albert Einstein

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890

Univers LT Std 65 Bold Oblique

Univers LT Std 65 Bold Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“Never let your sense of morals prevent you from doing what is right.”

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 — Isaac Asimov

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890

62


univers lt std Univers LT Std 75 Black

Univers LT Std 75 Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“Life is really simple, but we insist on making it complicated."

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 — Confucius

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890  Univers LT Std 75 Black Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 75 Black Oblique

“I cannot teach anybody anything. I can only make

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them think" — Socrates

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 Univers LT Std 85 Extra Black

Univers LT Std 85 Extra Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“The smallest minority on earth is the individual. Those who deny

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individual rights cannot claim to

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be defenders of minorities.”  — Ayn Rand

63


zen type Univers LT Std 85 Extra Black Oblique

Univers LT Std 85 Extra Black Oblique

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“Trust yourself. You know more than you think you do.”  — Benjamin Spock

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890  Univers LT Std 53 Extended

Univers LT Std 53 Extended

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“I don't deserve a soul, yet I still have one. I know because it hurts.” — Douglas Coupland

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 Univers LT Std 53 Extended Oblique

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 53 Extended Oblique

“Happiness consists in frequent repetition of pleasure”  — Arthur Schopenhauer

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890

64


univers lt std Univers LT Std 63 Bold Extended

Univers LT Std 63 Bold Extended

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“Take it easy, but take it.”  — Woody Guthrie

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890  Univers LT Std 63 Bold Extended Oblique

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 63 Bold Extended Oblique

“Wisest is she who knows she does not know.”  — Jostein Gaarder

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 Univers LT Std 73 Black Extended

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 73 Black Extended

“There are no ordinary moments.” — Dan Millman

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~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890

65


~!?@#$%&* ~!?@#$%&* ~!?@#$%&* 39 Thin Ultra Condensed

49 Light Ultra Condensed

59 Ultra Condensed


univers lt std Univers LT Std 73 Black Extended Oblique

Univers LT Std 73 Black Extended Oblique

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“Be kind, for everyone you meet is fighting a hard battle." — Socrates

abcdefghijklmnopqrstuvwxyz

~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890  Univers LT Std 93 Extra Black Extended

Univers LT Std 93 Extra Black Extended

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“The journey is what brings us happiness not the destination.”

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~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890

 — Dan Millman

Univers LT Std 93 Extra Black Extended Oblique

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 93 Extra Black Extended Oblique

“Like all magnificent things, it's very simple.”  — Natalie Babbitt

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~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890

67


This book was created by Lindsay Ruck under the supervision of Elaine Coder as an assignment in Typography I in the Fall semester of the year 2013 at the University of Missouri - St. Louis. Spreads were composed in Adobe InDesign CC. Typographic patterns were created in Adobe Illustrator CC. The typefaces used were Caecilia lt Std, Futura Std, Adobe Jenson Pro, Bembo Std, and Univers lt Std all varying in weight and size. The book is printed on 11x17 32lb bright white laser paper.


Zen Type: A Type Specimen Book  
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