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National Tourism Campaign Branding Guidelines


4 Logo Utilization

2 • Japan National Tourism Campaign Branding Guidelines

Contents

6 Color Specifications

7 Font Handling


Mission This is a guide to the basic elements that encompass the Japan National Tourism Campaign. It is our brand that gives us the direction on how we present ourselves as well to ensure consistency in messaging and our identity.

Japan National Tourism Campaign Branding Guidelinesâ€ƒâ€˘  3


Logo Usage

Clearing zone for the logo measures 1/4 the circles diameter

4 • Japan National Tourism Campaign Branding Guidelines


Incorrect Usage

altering proportions

shifting axis orientation

changing color

adding embellishments

placing on a background

drop shaddows

Japan National Tourism Campaign Branding Guidelines •  5


Color Usage Main Palette:

C 0 M 100 Y 100 K 0 Pantone: 485 C Web: ED1C24

WhiteSpace

Color Hierarchy:

6 • Japan National Tourism Campaign Branding Guidelines

C0

M0

Y0

Pantone: Black C Web: 231F20

K 100


Font Usage HelveticaNeueBold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz HelveticaNeue Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz HelveticaNeueUltraLight

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Japan National Tourism Campaign Branding Guidelines •  7


LN LindsayNoll


Brand Guidelines  

Assignment was to create a branding guideline booklet for the National Tourism Campaign for Japan

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