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INTEGRATED MULTI-SCREEN ADVERTISING WILL GROW IN IMPORTANCE Marketers see the continuing rise of video across platforms 2013
2016 85%
55%
38%
12% 6% 1%
1%
Very Unimportant
0%
0%
Somewhat Unimportant
2%
Neither Important nor Unimportant
Somewhat Important
Very Important
Q: Thinking of today and three years from now, indicate the importance of integrated multi-screen campaigns in effectively delivering a marketing message
Source: Nielsen / ANA Cross Platform Survey 2013
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