How to Cross-Sell and Upsell Your Clients
What is cross-selling?
Cross-selling is when you use a sales opportunity to sell additional product or services to an existing customer. For a marketing example, it's like when you sell one of your business clients a website as well as live chat and form building software to complement their website.
What is upselling?
Upselling is a technique where you use a sales opportunity to have an existing customer purchase a more expensive product/service, or an upgraded version of a product/service, to make a more profitable sale. For a marketing example, it's like when a customer comes to you for a 3-page website, but you sell them a 10-page responsive site with hosting.
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