OUR ROOTS ARE SCANDINAVIAN
URBAN STYLE OUTERWEAR REFINED BY NATURE
OUR JOURNEY IS CHARACTERISED BY SIMPLICITY, MINIMALISM AND FUNCTIONALITY Designed with integrety in Scandinavia
Inspired by Scandinavian design as it emerged in
Dedicated work and research have been put into the
the 1950’s, we like the idea that beautiful and func-
details – for you to feel and appreciate the difference
tional everyday objects should be made available
the moment you start wearing a Scandinavian Edition
to everyone, and strive to create products with great
product. We have designed our jackets to give people
value for money – without making compromises.
living in urban environments an alternative to the
We believe patience is a virtue and pay great atten-
traditional coat – a perfect mix between refined
tion to detail and materials.
style and practical function.
Eystein Cato Wang FOUNDER
UNIQUE APPROACH Urban looking, yet functional styles for men and women
We continuously strive to offer a range of clean urban jackets and coats with superior technical quality â€“ at a competitive price point. The jackets can be worn more causally, or in a more formal setting â€“ a great alternative to the traditional coat or parka. The jackets and coats have a very diverse customer base and are created to blend in with your personal style.
HOW TO CHOOSE A WATERPROOF JACKET Choosing the right jacket that best suits your needs is essential. Understanding the jacket’s capabilities will help you make an informed decision for the conditions you are likely to use it in.
WHAT MAKES A JACKET WATERPROOF?
Essentially there are two kinds of ‘waterproof’ jackets
The outer fabric used for water resistant and water-
– water resistant, sometimes referred to as shower-
proof jackets will often be treated with a Durable
proof, and fully waterproof. There are several ways
Water Repellency coating (DWR), or a similar water
to make a jacket resistant to water, for example by
repellent coating. You can tell a jacket has been
adding a waterproof coating. However, to make a
treated with a water repellent coating as water will
fully waterproof jacket, which remains waterproof
bead up on the surface of the fabric and run off.
over time, you also need a waterproof membrane and taped, or sealed, seams.
R AT I N G
W E AT H E R C O N D I T I O N S
0 – 1,500 mm
Dry conditions / very light rain
1,500 – 5‚000 mm
Light to average rain
5,000 – 10,000 mm
Moderate to heavy rain
10,000 – 20,000 mm
WATERPROOF MEMBRANE A waterproof membrane is a thin layer bonded to the outer fabric. The job of keeping the water out is left to the membrane, which prevents liquid water (rain) to enter, but at the same time allow water vapor (sweat) to escape. The membrane is also what makes a jacket breathable. TAPED SEAMS A jacket can be treated with a waterproof coating and have a waterproof membrane but not be fully waterproof. For a jacket to be 100% waterproof it will also need to have taped seams. Taped seams are heat sealed seams that stop water coming through the stitching. It is particularly important that you choose a jacket with taped seams if you will be in heavy, prolonged rain. WHY IS BREATHABILITY IMPORTANT? The ability of a jacket to allow perspiration to escape is as important as not letting water in, especially if you will be doing anything energetic. If a waterproof jacket is not breathable, sweat will be unable to escape, making the wearer feel damp. It’s common for people to feel as though their waterproof has ‘leaked’ when in fact it’s perspiration from inside they are feeling.
WE BEL IEVE PAT I ENC E I S A V I RT UE AND PAY GR EAT AT T ENT I O N TO DETAI L A ND M AT ER I A LS SCANDINAVIAN EDITION
HOW IS IT DONE? Waterproof breathable fabrics consist of an OUTER FABRIC, and a bonded MEMBRANE. The purpose of the OUTER FABRIC is to protect and look stylish; it’s not waterproof but is treated with a solution called DWR (Durable Water Repellent) so it doesn’t soak up water. The job of keeping the water out is left to the MEMBRANE, which prevents liquid water (rain) to enter, but at the same time allow water vapor (sweat) to escape.
OUTER FABRIC with DWR MEMBRANE
FEATURES â€“ GENTLY DESIGNED WITH ATTENTION TO DETAILS You will find one or more of these symbols on the inside of all our models, describing the technical features of the particilar style.
HIGH QUALITY INSULATION
the inside to allow for breathability. The fabrics we
When insulation is being used, we work with high
use are either windproof themselves or equipped
quality brands to give you a warm, durable and
with a membrane and taped seams.
eco-friendly synthetic insulation. The result is a warm product with great freedom of movement
and the unique feeling of being well dressed.
Our jackets are carefully crafted using breathable and waterproof fabrics. These consist of an outer
TAPED & SEALED SEAMS
fabric and a bonded membrane. Together, these
Jackets can be treated with a waterproof coating
qualities make your jacket look stylish and makes
and have a waterproof membrane, but still not be
sure youâ€™re protected from the rain.
fully waterproof. This is why we added taped seams. These are heat sealed seams that stop water from
seeping through the stitches. This is especially func-
The outer fabric can be treated with a Durable Water
tional if you wear your jacket in heavy, prolonged rain.
Repellency coating (DWR), making the jacket water reppelent. You can tell a jacket has been treated
WINDPROOF & BREATHABLE
with a DWR coating as water will bead up on the
Our jackets offer protection from wind in the most
surface of the fabric and run off.
severe conditions, while still being permeable from
STRETCH FABRIC (TWO WAY MECHANICAL STRETCH) WATERPROOF (HEAVY RAIN) & BREATHABLE
FITTED STORM HOOD ADJUSTABLE DRAW CORD TAPED SEAMS ERGONOMICALLY SHAPED SLEEVES HIGH QUALITY INSULATION
FLEECE-LINED POCKETS, TWO WAY YKK FRONT ZIPPERS, YKK POCKET ZIPPERS 3M REFLECTIVE FOLD DOWN SYSTEM
G O O D D E S I G N I S HO NEST, IT DO ES NOT M A KE A PRODUCT MORE INNOVATIVE, POWERFUL OR VA LUA B L E T H A N IT REA L LY IS. IT DO ES NOT AT T E MPT TO MA NIP ULATE THE CO NSUM ER W I T H P R O MI S ES THAT CA NNOT B E KEPT. DIETER RAMS
OUR GUARANTEE High quality products should last forever. But shit happens, and in the unlikely event of damage to any of our products caused by any fault in production or material, we will do whatever it takes to fix the problem. Just let us know.
WASHING & CARE WATERPROOF & SEAMSEALED JACKETS*
PREPARE YOUR GARMENT Turn jacket inside-out Close all zippers Empty pockets Follow wash instructions inside your garment SPECIAL CLEANING PRODUCTS Consider using cleaning products made for technical fabrics Alternatively use a mild washing detergent (DO NOT USE a detergent especially made for wool) WASH Gentle machine, cold wash at 30°C Don’t use fabric softener Wash inside out to protect DWR (Durable Water Repellency) DRY CLEAN Do not dry clean No chlorine bleach IRON Iron at low temperature with care, if needed; use a steamer TUMBLE DRY / HANG DRY Tumble dry at low temperature, turn garment inside out You can also hang dry your garment DURABLE WATER REPELLENCY Over time the waterproofing will need to be replenished We recommend using a spray-on DWR If in doubt: Contact us at firstname.lastname@example.org *For all other styles (Wave, Insulators, etc.), see care label inside item or use the e-mail address above.
simplicity minimalism functionality
Urban style outerwear refined by nature