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Part Five

Functionary/fiduciary—why do we keep using these “f” words? Simply, it’s very important to understand the difference between the data that you can get online and the advice, counsel, and interpretation of that data, that only your Realtor® can provide if you’re to get the best deal when you buy or sell a home.

Information Versus Knowledge ®

As Internet-savvy Realtors who generate a significant portion of our business online, we are big believers in the free flow of information. You will find that both online and off, this new breed of Realtor® usually provides the most complete sources of information that you’ll find anywhere. Yet, we have had many of our colleagues question why we give out so much information, often saying: “If you give out too much information, people will have no reason to call you.” We disagree. Although we give out information freely, we have never had a shortage of requests to retain our services. That’s because there’s a big difference between information and knowledge. John Tuccillo states in his book, The Eight New Rules of Real Estate, “Information is a collection of facts or observations about reality. Knowledge is actionable.” In today’s information age, consumers can increasingly get all the information that they want or need, but it’s useless unless someone with expertise in the field can provide the knowledge to allow them to correctly act on it. Information, without the context of a pro who can share the day-to-day knowledge of the industry, is just data. If a consumer were to act on it without context, they could very well reach incorrect conclusions and achieve undesirable results. Information is like sand on a beach—it’s plentiful and anyone can find it. But if you want to build a sandcastle, you may want to consult the Sandmaster who lives on 136

Profile for Linda DeVlieg Real Estate

How to Make Your REALTOR Get You the Best Deal - Albuquerque, New Mexico edition  

A guide through the real estate purchasing process - co-authored by Linda DeVlieg and Ken Deshaies

How to Make Your REALTOR Get You the Best Deal - Albuquerque, New Mexico edition  

A guide through the real estate purchasing process - co-authored by Linda DeVlieg and Ken Deshaies

Profile for lindadev