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I’m Lina Guo. I have been studying Product Design and Industrial Design for five years. I think design is a sacred and lofty profession which is to improve and beautify people’s life. I have been setting one challenging target after another in the past to boost my thinking and enterprising spirit with lasting enthusiasm. 我是郭丽娜,学习工业设计和产品设计五 年。设计是一项为了美化人类生活的高尚 职业。为了这个目标一直不断充实提高自 己并积极的努力着。


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ontent 目录

1 3 5 7 8 9 10 11 13

Digital Wearable Fashion BT- New Home Wiring

The Good Journey

阿Wear'ther Husky Revolution Lighting Fan Aluminium Extrution Design

Workshop Design Methods


D

igital Wearable Fashion

In modern time, people are living in a fast speed life style. They want to finish task more efficiently, so that they like products, which are multi-functional. In this project, the OLED display screen act as the main part of the jewellery to display the customers’ desired patterns. In order to display and reveal the unique style, the item of jewellery is able to connect with the extra digital devices smart phones. Customers could design or download their favourite digital pattern through computer software or App, then upload onto the jewellery. 这个项链的设计利用了OLED显示屏为主要部分,并结合智能手机,用户可以在App上选择,下载,上传或是自己设 计喜欢的图案。通过蓝牙链接就可以将他们喜欢的样式显示到首饰上了。

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2

4

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6

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1, 2 and 3 are CAD models. Picture 1 shows when the screen turned off. The screen could displays the customised pattern. It can display the time as well. 4, 5, 6 and 7 shows the proving principle prototype. Connected with the battery, the screen turned on and displayed automatically. After that the patterns displayed one by one automatically, hold the button, the patterns display one by one again. Keep holding the button, the patterns displays. Release the button, the pattern stopped at the one, which you stop holding. 图1,2,3为效果图。4,5,6,7为 原理实体模型。

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Different patterns meet the needs of both female and male and well matched with outfits. 用户设定的不同图案可以用来搭配不同的衣服。

Design your style~~~~~~~

After downloading the App, the user can directly sign up through Facebook or register through your email. There are 4 catalogues, library, like, share and control. In the library section, 4 new patterns release everyday. The users can download anyone they like from this library. These pictures will be saved in the like section. In the share section, the latest pattern of the people you followed will come up. You can refresh it whenever you want. Meanwhile, these shared pictures can also be downloaded and saved in the like section. The control section is the commander to control the necklace screen. The chosen patterns need to be transferred to the screen from this section. Besides that, the personal profile can be edited as well. 下载App后,用户可以通过Facebook账户直接登录,或是注册一个新账户。可以通过“库”来选择系统每天更新的 图案,或是从选择好友分享的图案,还可以从相册直接选择,这些选择的图案都会出现在“喜欢”里。“控制”里可 以上传图案,调节屏幕的亮度等等。

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Lina 3:27PM

Sep

Profile Battery status Brightness Upload patterns

Sign up with

Add from album

Facebook Email

25 Sep

Log in Tom 2:45PM

Log out

2


B

T- New Home Wiring

Motivation 启发

Storytelling 情景

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About 35% of elderly Frequency of falls at home people aged over 65 About have a certain frequency 35% aged over 65 in risk to falls at home Source: WHO Global report with loose electrical wires 大约35%的65岁以上老年人存在被家用电线绊倒 的危险。

2

Children’s spatial skills can be developed by facilitating their imagination such as playing with cable lines 孩子们可能在玩电线的时候受到启发。

Beneficiaries - Family members in rooms 家庭成员

Ruth

Billy

Peter

Fiona

Grand mother

Child

Father

Mother

Strategic Points for Benefit 受益 Physio-Pleasure 个人 • • •

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2

Socio-Pleasure 家庭

good for exercise pleasant tactile experience safe environment

• •

Ideo-Pleasure 影响

Psycho-Pleasure 情绪 •

talking point for family provision for recreation and codesigning cables as a decoration

enhancing awareness of BT brand changing user’s behaviour creating new functions of cables

fun to use cosy and comfortable environmentally clean

• •

Solutions 方案 2 cables labeled

Practical solutions 实用方案 refering to current practice 易于整理的家用电线

source : ‘label’ in google

“ 1 ” One function for tidy- up home wires

self-assembly cables

source : ‘puzzle’ in google

source : ‘snail’ in google

5 cables on the wall

Innovative D.I.Y. solutions based on future scenario 创新方案 多功能DIY电线

source developed by Johannes Herbertsson & Karl Henrik Rennstam

“ 4 ” cables on the ground

NEW

FUN EXPERIENCE

Multi- functioned different meaning of home wires

3

3 cables roll-up

source : http://blog.daum.net/ gjkyemovie/11308491


The worst case scenario 场景案例 Smart TV + PS3 + Desktop PC + Laptop + Mobile Phone/ Tablet

Before

After

Scenario for Family Items 新设计家庭场景应用 Power cable Internet cable

touch point for BT branding

Cable line

crack for cable line

self- assembly

BT Keeper BT union

BRINGING IT ALL TOGETHER Inclusiveness Colour pattern Ex-formation

Harmonised

items Organised Series

Detachable plate on walls

Emotional communi-

Customisation

Crack Cable line

BT modular source based on Meysam Movahedi

BT roller

4


T

he Good Journey

Transportation tool is more than just a platform takes people to destinations. It also offers time and space for commuters to undertake other activities. Modern digital technology has even given the commuters a great opportunity to accomplish several tasks while moving at the same time. 现代通勤者们一般要在公共交通上花上很长时间,这时公共交通应该作为一种好的空间让乘客们完成不同的任务,享 受不同的服务等等。

Dining Coach Passengers can buy food and drink through the vendign machine. Various coffee are provided as well. They can also pay by oyster card. Then they can choose the seats by their preference. People going alone or have short journey might choose the single standing table. 乘客们可以在这节车厢里买食物和用餐,并且可以用公交卡付钱。根据长途和短途或是人数可以选择不同的位置。

Normally in the UK people like to hang out in the pub and have some social activity. In this phase, the coach improved into a pub during off hours. It makes the train as a moving pub, which bring people home while doing the social activities and enjoy the drink, as well. 英国人喜欢在下班后到酒吧里喝两杯,和朋友聊聊天或是结识一些新朋友, 这节车厢就可以满足这样的需求。在回家的路上休闲娱乐。

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Social Coach


Resting Coach When passengers get on this coach, pick a seat and they can insert their earphone to listen to music, or if they want take a nap and also do not want to miss their destination, they could set up the destination. When the train arrive the destination, the vibrate system will be activated. Besides that, the seat has neck pillow to make sure the passenger is comfortable. 这节车厢可以听广播,音乐或是睡觉而不用担心坐过站。设定好的到站震动提醒以及靠枕可以让你在路上补个好觉。

WELCOME !

set alarm

Set Alarm

entertainment

Entertainment

Select Your Destination Abbey Wood Balham Canonbury

Potential Sponsor

Drayton Green Ealing Broadway Farringdon

Music

Greenwich In order to balance the better service cost and not put Hackney Central Radio more pressure on both the government and the citizens. Ilford Kensal Green Sponsors could be involved in this project. The logo Radio Liverpool Street and colour theme could be covered outside the train, Cancel Confirm indicating the coach theme. For example, the first picture below, which covered by starbuck is the dining coach. And the second one covered with Premier Inn is the Resting coach. It is the easy way to indicate the theme of the coach and get involve the sponsors in. 为了好的服务而不增加票价,可以在每节车厢引入不同的赞助商。他们的标识,宣传广告可以以主题的形式进入车 厢。例如星巴克主题的车厢里可以用餐等。

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W

阿ear'ther

Wear’ther is a mobile based application allows you to discover local weather forecast with dress suggestions. The application generates mixed digital content of daily weather forecast and suitable clothing style suggestion for people to get fashion inspirations. Wear’ther是一个提供天气预报和时尚搭配建议的手机应用。它可以根据当地的天气和用户的穿衣风格喜好生成不同 的穿衣搭配。

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The stored images are also formatted to be shared on user’s social media account like Facebook for users to have chance to be awarded with shopping discounts when the posts reach a certain amount of hits on the Like Button. 你喜欢的搭配也可以分享在你的社交网络上与朋友分享。当分享了一定数量或是被赞的次数够多是就可以得到购物的 打折优惠券。

8


H

usky Revolution

Husky Sticker

is a scaled sticker, which suits for the husky fridge. It is easy to stick on and tear down. Virous choices, you can even upload your picture and order your own fridge stickers. Husky冰箱专用贴纸,提供不同的主题图案颜色选 择,或是定制用户上传的图片。

• Sometime you need redecorate your house. The fridge woud not match the room any more. • During the holidays, you might need the fridge has the holiday atmosphere. • You might want your fridge be more personal, maybe you wish your favourite picture come up on your fridge.

Door

Hinge

Sticker for fridge body

节日主题

Holiday range The holiday range is provided before holidays, for example Christmas, Easter and Holloween. Customers could have various options to choose to match their fridge with the holiday.

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家居搭配

Furniture style

Various wood and metal textures to make the stickers suit for matching the furnitures.

个性定制

Upload your pics Upload cherished photos to stickers, then decorate your fridge. Make your fridge to be the only one just for you.


L

ighting Fan

This product conbines the extractor fan and LEDs together, thus the extractor fan generates power for LEDs lighting. The idea was to use the rotation of the fan, not only to draw air but to generate the DC. The generated energy stored in the batteries which provide the LED lightging. 这个产品结合了排风扇和LED灯,并利用排风扇转动储能发电的原理使 LED发光。

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A

luminium Extrution Design

The flexible bookshelf could assembled as different types. The interlayer frame could stretch out and draw back that makes the bookshelf flexible. it could be hang on the wall, the interlayer frame structure which made it realises stretching out and drawing back. Screws fasten the interlayer as the need length. 这款可以自动调节组装的书架可以根据你的需要调节组合成不同的形状和大小。只要你能想到,就可以随时改变它的 样子!

Yours 11


W

orkshop 模型制作

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D

esign Methods 设计方法

产品分析 1 ArtefactAnalysis

观察 2 Outside Explore

工作原理 3 Operation Theory

同类分析 4 Affinity Mapping 13


故事版 5 Story Board

快速表达 6 Rapid Visualisation

8 Role Play

原型制作 7 Prototype Making

评估分析 9 Evaluation 14


THANK YOU


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