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Matchbox Vol.03— Visual Standards Guide


Matchbox Vol.03— Visual Standards Guide


These guidelines give you clear ways to help us use the brand elements consistently.


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BRAND INTRODUCTION

LOGO GUIDELINES

Brand Overview Brand Mission Rebranding Objective

08 10 10

Our New Logo Logo Anatomy Logo Clear Space Logo Alternate Formats Reversed Logo Variation Dimension Restrictions Improper Logo Usage

14 16 20 22 24 26 28


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04

VISUAL GUIDELINES

FUTURE PROSPECT

Color Standards Typography Standards Graphic Element

34 36 38

The New Fun of Matchbox Matchbox Limitless Fun Chart Limitless Form of Fun

44 45 47


01

BRAND INTRODUCTIO


ON

Brand Overview Brand Mission Rebranding Objective

08 10 10


BRAND INTRODUCTION

Brand Overview The first model was designed for his daughter: her school only allowed children to bring toys that could fit inside a matchbox.

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Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc. The name “Matchbox” and the enduring success of the toys, came from Jack O’Dell’s desire to produce a toy for his daughter. It’s red and green road roller was popular, but O’Dell’s daughter couldn’t bring it to school because she was only allowed to bring toys that could fit into a matchbox. O’Dell scaled the road roller down to fit that scale, and the name stuck. Quickly, Lesney capitalized on its success, developing a line of 75 model vehicles all displayed and sold in a replica matchbox. By the 1960s, Matchbox was the largest brand of toy die-cast cars on the planet, churning out a million of the tiny cars per week. Most of the cars were produced in those early days were British, leading American children who scrounged change to buy these tiny cars to wonder what a Ford Zodiac, a Vauxhall Cresta or a Foden tow truck in BP livery were all about. By the end of the 1970s, Matchbox faced financial difficulties and ended up in receivership. The company was eventually purchased by Mattel in 1997, uniting rivals Matchbox and Hot Wheels under one roof. Under Mattel, the name “Matchbox International Ltd.” was terminated. Manufacturing ceased in England in 1985.


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MATCHBOX

Brand Mission

Matchbox brand provides limitless fun through leveraging constraints.

New Brand Objective

The new Matchbox will evolve beyond simply selling the toys. Instead we

Matchbox fits fun into rules.

VISUAL STANDARDS GUIDE

provide you with limitless options of what fun can be within constraints. We let you immerse yourself in the world of fun. We believe that constraints aren’t the boundaries of creativity, but the foundation for it. Through constraints, we see potential for fun and let the limits play a special role as drivers of discovery and innovation. From this point, Matchbox can be turned into a brand that helps people face life’s obstacles. We hope to cultivate enjoyment in life through partnership with organizations and companies that have the same objective and commitment to create positive impact.


BRAND INTRODUCTION

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02

LOGO GUIDELINES


Our New Logo Logo Anatomy Logo Clear Space Logo Alternate Formats Reversed Logo Variation Dimension Restrictions Improper Logo Usage

14 16 20 22 24 26 28

This chapter provides the detail of our new logo. Include a set of guidelines for the colors; typography and graphic elements. These rules will help you use our branding elements to communicate the Matchbox brand most effectively.


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Our New Logo Using arrow to convey the idea of adding fun and possibilities inside the box.

MATCHBOX

VISUAL STANDARDS GUIDE

[ THE CONCEPT ] The main logo consists of two components: the symbol and the wordmark. Firstly, the symbol represents fun in limitations, which is one of the keyword direction. Using an arrow to convey the idea of adding fun and possibilities inside the box. Moreover, the letter M which represents Matchbox is still clear to recognize from the symbol.

+

+

=

Secondly, we customized the wordmark to make it looks visually consistent with the symbol. The wordmark was developed from the letter M in the symbol. Using the same angle of the diagonal stroke and the width of it to create eight characters. Color uses an orange tone to bring out vitality and positive energy. As a result, the overall design of the new brand logo represents the brand’s mission and keywords: provide fun, leverage limitations and solve problems. They catch the spirit of Matchbox well.Â


15 LOGO GUIDELINES

Symbol

Wordmark Signature


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Logo Anatomy

MATCHBOX

VISUAL STANDARDS GUIDE

The new brand logo is built with the x value as a unit of measurement. The “X” equals the stroke width of the letter “M”. The diagonal stroke of M is 35°. Since the logo was built on numerical value, it looks well-balanced. The symbol can use alone or with the wordmark. The alignment and proportions of this signature should not be changed in any way.

X

Symbol

X

X

X= the stroke width of M

X 35°

X

X

X

X


LOGO GUIDELINES

17

Wordmark X= the stroke width of M

X 35° 35°


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MATCHBOX

VISUAL STANDARDS GUIDE

X

Signature X= the stroke width of M

2X

2X


LOGO GUIDELINES

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20

MATCHBOX

Logo Clear Space

For ultimate visibility and impact, it’s important to retain a designated clear

To give the signature the proper breathing room to visually stand out.

VISUAL STANDARDS GUIDE

space around the signature. The minimum clear area is shown on the next page. This area is designated as being equal to the height of the letter “M” in the wordmark. It should never be intersected or intruded upon by any other graphic object or edge. Nor should it be enclosed in a shape. Maintain this clear space in all uses to give the signature the proper breathing room to visually stand out.


LOGO GUIDELINES

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MATCHBOX

Logo Alternate Formats

There are Three official formats for the Matchbox logo: symbol only, verti-

The alternate formats help the Matchbox brand uses them in various situation.

VISUAL STANDARDS GUIDE

cal format and horizontal format. The vertical format should be used most often. The alternate formats can expand the usage and future development of the brand.


LOGO GUIDELINES

1 Symbol only

2 Vertical format (Primary)

3 Horizontal format

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24

MATCHBOX

Reversed Logo Variation

The Matchbox logo should be reversed when placed on a solid background

The Matchbox logo must always be easy to read.

VISUAL STANDARDS GUIDE

so that it’s easier to see. The suggested background colors are dark grey and blue. Otherwise, choose a color that will create enough contrast between the background and the different components of the logo.


LOGO GUIDELINES

Symbol Black & White

Dark Gray

If you don’t have control over the background, render the logo either in all black or reversed to white, depending on the darkness of the background. (For instance, use black on a yellow background, but reverse the logo to white against on blue background.)

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Horizontal Format

Vertical Format


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MATCHBOX

VISUAL STANDARDS GUIDE

Dimension Restrictions

To ensure high quality, We have established various sizes for our signature to help it stand out as much as possible. While the sizes shown here should accommodate most applications and reproduction techniques.

[ STANDARD PRIMARY LOGO SIZE ] The standard vertical format logo size has a height of 0.5 inches. [ MINIMUM SIZE ] We limit the minimum size of the logo to ensure it’s both legible and recognizable. The symbol should never be used smaller than 0.2 inches in height.


LOGO GUIDELINES

Height

1M

10CM

5CM

1CM

Symbol

27

Horizontal Format

Vertical Format


28

MATCHBOX

Improper Logo Usage

An important factor in creating and maintaining a visual identity is the

The standards will ensure Matchbox has a consistent, recognizable identity.

VISUAL STANDARDS GUIDE

consistent presentation of the identity elements. Therefore, the way the logo is displayed must be given careful attention. This spread illustrates the examples of incorrect or unacceptable uses of the Matchbox logo.


LOGO GUIDELINES

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Don’t stretch the logo.

Don’t switch the colors.

Don’t rotate the logo.

Don’t use drop shadows.

Don’t outline it.

Don’t change the proportions.

MATCHBOX Don’t change the place of the

Don’t alter the logo by using an

Don’t place our logo on a photo-

symbol.

unapproved font.

graphic or patterned background.


30

MATCHBOX

VISUAL STANDARDS GUIDE


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03

VISUAL GUIDELINES


Color Standards Typography Standards Graphic Element

34 36 38


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MATCHBOX

VISUAL STANDARDS GUIDE

Color Standards

Color is a crucial element in creating a strong brand. It can conjure a stronger emotional response and cultivate a connection with our customers. Moreover, Using this color palette will ensure consistency in Matchbox communications. PRIMARY COLORS The new Matchbox brand has three primary colors: Creative Blue, Fun Yellow, and Intelligence Grey. Both blue and yellow are bright, which bring out the playfulness and creativity of the brand. The dark grey, on the other hand, provides a mature impression. SECONDARY COLOR The secondary color is white to help with the primary colors. Because the main colors are eye-catching and bright, white can balance the color palette and make the brand appealing to our target audience.


VISUAL STANDARDS

Primary Colors

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CREATIVE BLUE

FUN YELLOW

Pantone Solid coated 324C

Pantone Solid coated 100C

CMYK 45/0/20/0

CMYK 10/0/70/0

RGB 138/210/211

RGB 240/236/109

HEX 8ad2d3

HEX f0ec6d

INTELLIGENCE GREY CMYK 55/55/50/50 RGB 63/66/70 HEX 3f4246

Secondary Color

WHOLENESS WHITE

LIGHT GREY CMYK 0/0/0/45 RGB 177/179/182 HEX b1b3b6


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MATCHBOX

VISUAL STANDARDS GUIDE

Typography Standards

A well-thought typography system helps to center Matchbox brand and should be used consistently across the business. To ensure that all of our visual communication is coherent, we pick two typefaces with different weight to use for various situation.

[ PRIMARY TYPEFACE | SOURCE SANS ] Source Sans Pro is an open-source grotesque typeface designed by Paul D. Hunt for Adobe Systems. The design was inspired by American Gothics, however, some traits such as the tail on the lowercase l are more reminiscent of humanist typefaces. The slightly condensed letterforms of Source Sans Pro make it ideal for user interfaces where space is a concern. It’s available in a full set of six weights with corresponding italics. [ SECONDARY TYPEFACE | FF TISA ] FF Tisa is a serif typeface created by Slovenian designer Mitja Miklavčič in 2006 while working on his MA in Typeface Design at the University of Reading. It was released through FontFont in 2008. FF Tisa has a large x-height which offers it excellent legibility. I think it’s a great choice for setting long passages of text on the web. FF Tisa is available in seven weights—thin, light, regular, medium, bold, extra bold and black—each with matching italics.


VISUAL STANDARDS

Primary Typeface

Source Sans Pro Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Source Sans Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Secondary Typeface

FF Tisa Pro Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 FF Tisa Pro Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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Graphic Element The element can be used as a pattern or individually.

MATCHBOX

VISUAL STANDARDS GUIDE

We have a system that creates a unique look and makes our communications recognizable. The element can be combined as the pattern to add visual interest and enhance our storytelling. The overall visual will help support the Matchbox brand to convey limitless fun. We leverage the Matchbox symbol into multiple size rectangle as the graphic element. Using the grid to create the pattern, which can add depth when overlaid onto photography. The rectangle can only be used in the brand primary colors and white. When using the pattern, there must be at least three sizes of the rectangles. Either at least one corner of the rectangle needs to connect with the another or not at all.

Graphic Element Proportion


VISUAL STANDARDS

Graphic Element In Use Light Background

Dark Background

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MATCHBOX

VISUAL STANDARDS GUIDE


VISUAL STANDARDS

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04

FUTURE PROSPECT


The New Fun of Matchbox Matchbox Limitless Fun Chart Limitless Form of Fun

44 45 47

The new Matchbox brand believes that constraints aren’t the boundaries of creativity, but the foundation of it. We define fun in life into three categories: School, Work, and Home. Each category has various extensions aiming for Matchbox’s soul and mission to bring positive effect.


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MATCHBOX

The New Fun Of Matchbox

[ PRODUCT ] S H PD01 M HOME LABORATORY | Subscription Crate

Matchbox provides limitless fun within constrains.

[ SERVICES ]

W

VISUAL STANDARDS GUIDE

PD02 M TIME TRACKER | Time Tracking Device

S W

PD03 M Pocket Translator | Language Translation Device H SV01 M HOME GYM | Fitness App H SV02 M INTERACTIVE WARDROBE | Smart Wardrobe System

S

H SV03 M DIY FUN | Online Channel

[ ENVIRONMENT ] W

ENV01 JUMP M | Adult Playground H ENV02 M SECOND CHANCE | Disabled Animal Care Center ENV03 M BABY BOSS CITY | Job Experience Center

S

H ENV04 M APARTMENT | Micro Apartment [ EXPERIENCE ] W H EXP01 SMASH M | Anger Room W H EXP02 M INTERACTIVE WINDOW | Intelligent Multi-Window S W H EXP03 M Virtual Reality | Virtual Reality Center [ EDUCATION ] W

EDU01 M THRIVE | Matchbox x Meetup

S W

EDU02 M INVENTION LAB | Creative Invention Lab

[ EVENT ] S W H EV01 M x M | Matchbox x Maker Faire S S

H EV02 M ACTIVE | Activity EV03 M ESCAPE | Escape Room


FUTURE PROSPECT

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MATCHBOX LIMITLESS FUN CHART The new Matchbox brand expends fun from school so that everything is a play. S

School (with peers) EV03 ENV03

EV02 PD03 EDU02

EV01

PD01 SV02

EXP03

SV01

EDU01

ENV04 ENV01

PD02 W

SV03

Work (with colleague)

EXP01 EXP02

ENV02

Home (with family)

H


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MATCHBOX

VISUAL STANDARDS GUIDE


FUTURE PROSPECT

Product

S H

47

[ PD01 ] M HOME LABORATORY | Subscription Crate M Home Laboratory is an educational and fun subscription for adults a monthly crate. The crate offers hands-on experiments, provides with adults opportunities to explore a variety of broad concepts in science, technology, and art. Understanding the fundamental process and experiment are two things that can help people to take their hobbies to the next level. It’s a great way to inspire curiosity and discover new passions. • Mission: M Home Laboratory provides a monthly fun crate for adults that allows them to explore various interesting topics with hands-on experiments at home. • Similar: Home Science Tools/ MEL Science/ New Hobby Box • Different: M Home Laboratory is not just about exploring new hobbies. We focus on making hobbies more entertaining through seeing them in different perspectives.

W

[ PD02 ] M TIME TRACKER | Time Tracking Device M Time Tracker provides a better way to track your time so you can focus on the work that matters. The device serves as a smart reminder to track your time, meaning that you won’t need to worry about setting timer or post-documented timesheets. We turned time management into something easy and playful. The hardware and software work seamlessly together. Touch device to immediately see your tasks, on top of whatever you’re working on. The interface only pops up


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MATCHBOX

VISUAL STANDARDS GUIDE

on screen when you need it so that it never interrupts you. The system will create quick insight and detailed reports into where your time goes. • Mission: M Time Tracker provides the user a tool that allows them to manage their time intuitively which allows them to focus on the activities and enjoy the moment. • Similar: Cicret/ Waiik • Different: We focus on a better time managing experience.

S W

[ PD03 ] M Pocket Translator | Language Translation Device M Pocket Translator is a portable translation device that supports multiple languages. With M Pocket Translator, you are not restricted by language barrier. It can translate your words in a second to different languages and deliver the translation to the other person. The translation system is always learning from new and expanded datasets to produce more accurate translations for a wide range of use cases. • Mission: M Pocket Translator enables the user to enjoy other cultures beyond the constraint of language. • Similar: ili Translator/ Google Translate • Different: The translation system is always learning and updating.

Service

H

[ SV01 ] M HOME GYM | Fitness App It is an app teaches you how to incorporate your kids into workout.


FUTURE PROSPECT

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Between caring for kids, workplace demands, household chores, doctors appointments, and all the rest, there is often precious little time for parents to sweat. M Home Gym app turns fitness into a game with your children with customizable workouts for strength, agility, and flexibility. The space is not limited in gym, so that every moment is an opportunity to get active and have fun getting fit together. • Mission: M Home Gym enables busy parents who don’t have time to go to the gym to incorporate their kids into their workout and have fun together. • Similar: Sworkit Kids/ Iron Kids/ GoNoodle • Different: We make exercise as an active lifestyle, which you can do with your kids.

H

[ SV02 ] M INTERACTIVE WARDROBE | Smart Wardrobe System M Interactive Wardrobe is a digital version of your wardrobe that can help you mix and match your clothes. It is like a personal stylist, helping you organize your wardrobe and dress to make them go well with each other and create lots of outfits for different occasions. Starting from adding your clothes to the system, the system will visually present you various style combinations and analyze your wardrobe based on color and texture. • Mission: M Interactive Wardrobe teaches the user to look beyond the limits of their wardrobe and creates a fun way to start a day. • Similar: Closet+/ Stylebook • Different: The system is robust and easy to use.


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MATCHBOX

S

H

VISUAL STANDARDS GUIDE

[ SV03 ] M DIY FUN | Online Channel M DIY Fun talks about useful DIY ideas on a budget. An online channel offers various topics of DIY things on a budget. In addition, we feature experts in different fields, from science to art, to teach people some useful skills in life. Through this online channel, people have the opportunity to discover limitless possibilities in life. • Mission: M DIY Fun provides an online channel for the user to learn useful DIY skills that help them get creative about their projects and have fun by making things. • Similar: The Budget Decorator/ DIY Network • Different: We provides useful topics about science, technology, and art.

Environment

W

[ ENV01 ] JUMP M | Adult Playground An indoor playground for adults that includes ball pit, slides, and swings. Jump M is a space for adults to play, engage in their creative sides and interact with other similar-minded adults in a low-pressure environment. The environment will be installed in business areas for stressful adults to relax. • Mission: Jump M provides a space for adults to relax and have fun, which can help them stay in shape mentally and physically. • Similar: Ballie Ballerson/ Inhabit/ The Lawn on D • Different: We focus on helping adults take a break from social expectations.


FUTURE PROSPECT

H

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[ ENV02 ] M SECOND CHANCE | Disabled Animal Care Center M Second Chance is a veterinary care center that helps disabled animals. An elderly, disabled, or injured pet can often live a high-quality life for many years if they get the help that they need, such as rear-support leash or wheelchair. Second Life partnerships with tech companies to innovate and provide customized treatment for animals. • Mission: M Second Chance provides customized treatment such as custom prosthetics and implants for animals that allows them to enjoy their life again. • Similar: Rolling Dog Farm/ Walkin’ Pets • Different: Second Life is not just providing treatment for animals but innovating new technology to explore possibilities.

S

[ ENV03 ] M BABY BOSS CITY | Job Experience Center A realistic space for children to experience real life role-playing of various occupations. The M Baby Boss City operates as a mini-city for children, where they go, play and work. Through game-oriented experiences, children can choose their occupation roles while earning income that they can save or spend in the city. The facility is designed to show children how the real world works in a fun-filled setting, so that it might ignite passion for their aspiring careers early in life. • Mission: M Baby Boss City offers opportunities for children to experience real life role-playing of various occupations which allows them to explore


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MATCHBOX

VISUAL STANDARDS GUIDE

different life path. • Similar: KidZania • Different: We focus on fun tasks for different careers that need teamwork and collaboration.

H

[ ENV04 ] M APARTMENT | Micro Apartment M Apartment is a space well-thought out and well-executed living space. The apartment’s interiors are designed to maximize space. Include built-in and retractable furniture, such as with pull-down beds, folding desks, and tables that allowed individual spaces to have multiple uses, as well as an extra small or hidden appliances. • Mission: M Apartment enlivens a living space through retractable furniture which transforms a functional space by making room for fun. • Similar: Pocket Living/ SmartSpace/ SoMa Apartment • Different: We specialize in the design of expandable furniture that makes living spaces better.

Experience

W H

[ EXP01 ] SMASH M | Anger Room Smash M provides place for a smashing good time. It is a room furnished with common objects where people can alleviate stress by demolishing breakable household items, electronics or objects of their choice brought from home. Smash M is a place to improve your mood, manage stress, and maintain balance in your life.


FUTURE PROSPECT

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• Mission: Smash M provides a recreational space for users to alleviate stress in a fun way which allows them to maintain balance in life. • Similar: Break Room/ The Wrecking Club • Different: We provide different theme room.

W H

[ EXP02 ] M INTERACTIVE WINDOW | Intelligent Multi-Window M Interactive Window is designed to prevent broaden from long-distance travel. We add accessories such as a camera and sensors, as well as functions on the window. During long hours travel, M Interactive window reflects more than scenery. It can display a variety to suit your mood. Combinations can be changed freely to achieve all sorts of functions. It can help you pass time while traveling for long hours. • Mission: M Interactive Window provides fun in long hours travel through the intelligence window that can be changed freely to achieve all sorts of functions. • Similar: M.W./ LUMO Interactive • Different: We focus on transportation experience.

S W H

[ EXP03 ] M Virtual Reality | Virtual Reality Center M Virtual Reality is a center that showcase latest VR technology. Inside M Virtual Reality, visitors will learn about how perception, displays, digital models, tracking and engineering bring virtual and augmented reality


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MATCHBOX

VISUAL STANDARDS GUIDE

to life. Utilizing the latest VR technology, visitors can virtually create and explore with other visitors. The center encourages visitors to experiment with electronics, software, and perceptual illusions to discover the surprising science and technology behind virtual reality. • Mission: M Virtual Reality provides VR technology to people which allows them to explore science and have fun in the center. • Similar: Reinventing Reality/ Franklin Institute • Different: We focus on creating an immersive experience that can be explored or interacted with.

Education

W

[ EDU01 ] M THRIVE | Matchbox x Meetup M Thrive brings people together to learn and experience something fun. M Thrive is a social networking site that allows you to find and join groups related to fun activities. Partnership with Meetup to organize offline and inperson meetings in your area. • Mission: M Thrive brings people together for fun events that allow them to immerse themselves in the world of fun and grow their network. • Similar: Eventbrite/ MEETin.org/ Citysocializer • Different: Meetup is more focused on fun-related activities.

S W

[ EDU02 ] M INVENTION LAB | Creative Invention Lab M Invention Lab is a place for prototyping, fabrication, and a learning center. The M Invention Lab provides local expertise, community knowledge, tools,


FUTURE PROSPECT

55

and materials to rapidly design and prototype your novel interactive project. We offer hands-on learning, help with critical thinking skills and even boost self-confidence. It is a space where trans-disciplinary learning, inquiry, thinking, crafting, and wondering can blossom. • Mission: M Invention Lab provides a place for prototyping, tinkering, fabrication, and learning where people can get creative. • Similar: Makerspace​/ Noisebridge/ Techshop • Different: We focus on building connection.

S W H

[ EV01 ] M x M | Matchbox x Maker Faire An annual event where people in different fields can meet and share their passions. Partnership with Maker Faire to organize a fair that celebrates knowledge exchange. M x M is a gathering of tech enthusiasts, crafters, educators, tinkerers, hobbyists, engineers, science clubs, authors, artists, and commercial exhibitors. All of these people come to M x M to show what they have made and to share what they have learned. • Mission: M x M provides an event where people in different fields can meet and share their passions which facilitate knowledge exchange. • Similar: PCMA/ IEREK • Different: We focus on the fun of sharing knowledge in wide-range and diversified fields, not innovation.


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Event

MATCHBOX

S

H

VISUAL STANDARDS GUIDE

[ EV02 ] M ACTIVE | Activity Activities for residents that anyone pass by can play games together. It’s a monthly event that happens in random area in the city. Active will announce the time and location ahead. On that day, anyone passes the location can join us to play fun group games that designed to bring people together. • Mission: M Active creates community through play by engaging people in interactive games. • Similar: Group Games/ Resident Assistant • Different: We provide outdoor group games for local residents.

S

[ EV03 ] M ESCAPE | Escape Room Matchbox Escape is an outlet for creative problem-solving. It is a physical adventure game in which players solve a series of puzzles and riddles using clues, hints, and strategy to complete the objectives at hand. Players are given a set time limit to unveil the secret plot which is hidden within the rooms. M Escape is an activity for everyone to build teamwork. • Mission: M Escape provides a recreational space for people where they can have fun as a team and solve puzzles together. • Similar: Rypic Room Escape/ Escape Room LA • Different: We focus on providing fun experiences.


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[ EDU02 ] M INVENTION LAB | Creative Invention Lab M Invention Lab is a place for prototyping, fabrication, and a learning center.


For more information about the future prospects please visit our website: limitlessformoffun.com


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MATCHBOX

VISUAL STANDARDS GUIDE

Used Sources

[ BRAND INTRODUCTION ]

[ FUTURE PROSPECT ]

Contents

Imageries

en.wikipedia.org/wiki/Matchbox_

artukraine.com.ua

(brand)

unsplash.com

This visual standards guide book

matchbox175.wordpress.com

frameweb.com

is a part of the semester-long

Imageries

projektbloggen.cemusstudent.se

branding project for GR 604

mathery.it

news.gatech.edu

Nature of Identity class.

unsplash.com

newhobbybox.com macworld.com

Here provides information about sources that used in this book.

laureate-comunicacion.com [ LOGO GUIDELINES ]

drexel.edu

Imageries

gineersnow.com

unsplash.com

simple.wikipedia.org

designboom.com

parlayanzeka.com fusionclassroomdesign.co.uk

[ VISUAL GUIDELINES ] Imageries designhooks.com

winnipegfreepress.com hlskc.com delish.com supercoding.io creativeapplications.net themerrymakersisters.com bdh.com.tw merakilane.com


USED SOURCES

module-window.jp journaltribune.com ejinsight.com vrlogic.com projektbloggen.cemusstudent.se baby-chick.com lifewire.com sunnydayfamily.com

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School Academy of Art University School of Graphic Design and Digital Media San Francisco, CA 94105 Class Nature of Identity Instructor Hunter Wimmer Typeface Source Sans/ Tisa Pro Binding & Printing Blurb blurb.com

Copyright, Ying Hsuan (Allier) Ho 2018 This book is a non-commercial project for educational purpose and is not intended to represent the Matchbox brand.


Profile for LimitlessFun

Vol.3_Visual Standards Guide  

* This is a student project. It is created for academic fair use and is not intended to represent the Matchbox brand in any way.*

Vol.3_Visual Standards Guide  

* This is a student project. It is created for academic fair use and is not intended to represent the Matchbox brand in any way.*

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