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AARON COOPER SARAH TAN

DES186


Table of Contents

Project Summary

5

Inspiration

6

Preliminary Designs

7

Logo Sketches

8

Signage Sketches

9

Site Photography

10

Site Plan

11

Identity

12

Materials Palette

13

Sign Family

14

In-Situ Renderings Identification Sign

16

Orientation Sign

20

Directional Sign

21

Information Sign

22

Celebratory Sign

23

Regulatory Sign

24

Interpretive Sign

25


DEL PASO DESIGN DISTRICT Wayfinding System

4

Aaron Cooper Sarah Tan


PROJECT SUMMARY

DEL PASO DESIGN DISTRICT Wayfinding System

Site

Aaron Cooper Sarah Tan

Del Paso Design District

Location

Del Paso Boulevard, Sacramento, CA

Audience

Professionals with disposable income Creative types Surrounding community

Goal

Strategy

This project aims to revitalize the Del Paso neighborhood into a thriving community by converting the area into a design district.

Inject modernity through the use of bold and bright colors and designs on the graphic applications and the wayfinding system in order to attract visitors.

5


INSPIRATION

DEL PASO DESIGN DISTRICT Wayfinding System

6 A large part of Del Paso Boulevard’s history is rooted in its mid-century heyday. Inspiration was thus derived from the use of geometric forms , minimalism and the use of overlaying shapes, a common theme in mid-century modern design.

Aaron Cooper Sarah Tan


PRELIMINARY DESIGNS

DEL PASO DESIGN DISTRICT Wayfinding System

Having decided on the theme of the design, experimentation was done on the forms that made up the letters. The colors were selected for their vibrancy, which is what the project aims to bring to the community.

Aaron Cooper Sarah Tan

7


PRELIMINARY SKETCHES

8

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

A variety of concepts were touched upon in the generation of a logo, ranging from playing off the meaning of the district’s name to something inspired by mid-century design and typography.


PRELIMINARY SKETCHES

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

Once the design for the logo was finalized, different designs were explored for the signage system. It was decided that the main identification sign would be the most elaborate while keeping the rest of the system simple.

9


SITE PHOTOGRAPHY

10

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

The majority of buildings and structures along Del Paso Boulevard are closed down and boarded up stores. While the urban deterioration was quite beautiful, but most of the area looks empty or abandoned. There is much potential for expansion among all the empty lots, abandoned buildings, and closed stores. There is a severe lack of signage, informational or otherwise, which could serve to attract more attention to the district. Unification of the graphical aesthetics along the main road as well as a clear and cohesive signage system that outlines key areas and attractions should breathe more life into the district.


SITE PLAN

The signs were distributed sparsely enough as to not overwhelm the users of the space as well as not take too much attention from whatever the occupants wish to install but spaced them out enough so that they are there when needed.

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

Street Sign

Banners

Maps

Main Entry

Information/Regulatory

Celebratory

11


IDENTITY

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

The interlocking parts of the design are a reference to the origin of the district’s name. The word paso comes from Spanish, and can mean several things, including step, passage and move. The use of this motif aims to convey a sense of community and interactivity from both the residents of the immediate surroundings as well the district’s visitors.

Hammersmith One

C M Y K 12

20 0 100 0

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890

C M Y K

0 90 85 0

C M Y K

0 0 0 100

C M Y K

0 0 0 80

The colors on the logo are limited to different tints of black, allowing for the logo to be applied to different solid tints to complement the existing color theme. An alternate color version may also be used as needed, employing either of the designated theme colors. These colors were selected as a tribute to the heyday of the district, hence the use of cheerful colors with a vintage feel.

C M Y K

0 0 0 50


MATERIALS PALETTE

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

Hammersmith One

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890

C M Y K

0 90 85 0

C M Y K

20 0 100 0

6061 Aluminum Aluminum provides rigidity and cuts down on weight for mid-size signs. 6061 Aluminum is very weatherproof, has the strength of mild steel, and is heat-treatable, making it perfect for powder coating.

C M Y K

0 0 0 100

Stainless Steel Stainless steel (1/4” thick) provides enough strength and flexibility to withstand weather and abuse outdoors. It is powder coatable and very tough.

C M Y K

0 0 0 80

C M Y K

0 0 0 50

Acrylic Acrylic is perfect for creating smaller signs (restroom, smoking, etc.) that don’t need to be as durable as either aluminium or steel. It is cheap, color-matchable, and easily manipulated.

13


SIGN FAMILY

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

DEL PASO DESIGN DISTRICT Main Identification

Directional Sign

DEL PASO DESIGN DISTRICT

Celebratory Sign

Globe Station (Blue Line)

14


SIGN FAMILY

DEL PASO DESIGN DISTRICT Wayfinding System

Information Sign

Aaron Cooper Sarah Tan

Orientation Sign

Boxwood St.

Regulatory Sign

Interpretive Sign

15


IN-SITU Identification Sign

Globe Station (Blue Line)

DEL PASO DESIGN DISTRICT

DEL PASO DESIGN DISTRICT

16

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan


IN-SITU Identification Sign

FRONT

DEL PASO DESIGN DISTRICT Wayfinding System

BACK 5’-0”

SIDE 5’-0”

4’-3.6”

Aaron Cooper Sarah Tan

5’-0”

0’-8.4”

1’-0”

Sign built from 6061 Aluminium. Structure is hollow; welded together and filed for smooth but strong corners. Steel framework gives the sign support and extends into the concrete for stability.

4’-0”

Globe Station (Blue Line)

Built from three main pieces. Two large pieces are a halffoot deep, small triangular piece is one foot deep. DEL PASO DESIGN DISTRICT

DEL PASO DESIGN DISTRICT

11’-0”

8’-8.4”

2’-3.6” 17

3’-0”

1’-6”

6’-6”

2’-0”

0’-6”

6’-6”

3’-6”

1’-0”

5’-5”


IN-SITU Identification (Detail)

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

Typographic detail: Hammersmith One used for minimal yet strong and effective type treatment.

Globe Station (Blue Line)

DEL PASO DESIGN DISTRICT

DEL PASO DESIGN DISTRICT

18


IN-SITU Identification (Detail)

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

Multiple views of the scale model of the main identification sign.

19


IN-SITU Orientation Sign

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

5’- 0”

Globe Station (Blue Line)

3’- 0”

DEL PASO DESIGN DISTRICT

DEL PASO DESIGN DISTRICT

6‘- 0”

3’- 0”

20


IN-SITU Directional Sign

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

0’ - 6”

Globe Station (Blue Line)

DEL PASO DESIGN DISTRICT

DEL PASO DESIGN DISTRICT

8’ - 0”

21


IN-SITU Information Sign

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

5’ - 0”

1’- 3”

Globe Station (Blue Line)

DEL PASO DESIGN DISTRICT

DEL PASO DESIGN DISTRICT

22


IN-SITU Celebratory Sign

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan 5’ - 0”

5’- 0” Globe Station (Blue Line)

DEL PASO DESIGN DISTRICT

DEL PASO DESIGN DISTRICT

15’ - 0”

10’ - 0”

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IN-SITU Regulatory Sign

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

1’0”

Globe Station (Blue Line)

DEL PASO DESIGN DISTRICT

DEL PASO DESIGN DISTRICT

1’ - 0”

24

1’ - 0”


IN-SITU Interpretive Sign

DEL PASO DESIGN DISTRICT Wayfinding System

Aaron Cooper Sarah Tan

1’- 6”

Globe Station (Blue Line)

1’- 0”

DEL PASO DESIGN DISTRICT

DEL PASO DESIGN DISTRICT

25


Del Paso Design District  

Signage design proposal

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