Video Marketing Strategies Businesses Can Use

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Video Marketing Strategies Businesses Can Use Long Island digital marketing companies can help businesses in creating optimized video content that can drive more targeted visitors to their business websites.

Video is becoming one of the most popular forms of content on the internet. With the impressive growth rate of video, it is also important to consider the video content. Good video content can attract more users to your business. Business owners often think that video marketing is time-consuming, hard to track, and requires a lot of attention to detail. But video marketing is not that challenging, and it can reap huge rewards too. Long Island digital marketing companies have complete understanding of the power of video as a marketing tool. As per Wyzowl, 87 percent of businesses use video as a marketing tool and 79 percent of people say a brand’s video has convinced them to buy a piece of software or app. According to Demand Metric Report “ The State of Video Marketing 2018� video is increasing in importance, showing that brands need to include video in their marketing strategies. Marketing experts say video content will outgrow written content by the end of 2019 and marketers will focus more on video marketing. Marketers use video in various forms. Websites and social media are top users of video content. About 67% of respondents use video on YouTube, some use them on landing pages (57%), recorded webinars (55%), emails (55%) and to help with sales conversions (24%). Out of all these, recorded webinars have seen the biggest increase followed by emails, and then social media. Since the use of video is rising rapidly, businesses are coming up with new and creative ideas to use video content. Although YouTube, social media pages and landing pages are the ideal places to use your video content, post your videos depending on your target audience so that you can earn ROI. Make sure that your videos are innovative


and new so that they become viral, because tried and tested videos have very less chances of becoming viral.

A video becomes useful only if the video content drives conversion. 59% of respondents say that video performs much or somewhat better than other forms of content. Video marketing is useful for driving conversions. If you create and market videos which are not informative, interesting or unsuitable for your brand then you will see low conversion rates. When you couple this with the comparatively high cost of creating video content, it shows that planning and where you show your video can make all the difference. Following are some key video marketing strategies: •

Videos are the best way to tell a story, so use video to create awareness. It is also important for marketers to have a full funnel mindset to improve both marketing and data result.


Videos can be measured based on some metrics and engagement is one of them. Marketers consider two things to measure engagement--whether the video content produced resonates with the audience, and optimal length of video suitable for the targeted audience. Around 38 percent of respondents measure engagement of their video. Vanity metrics like views, plays, impressions etc can also measure engagement and give real pictures to the marketers.

According to the State of Online Video report, there are two important aspects of a video, its length and what engages the audience. 54 percent of respondents were in favour of videos under 2 minutes with overall 10 percent of overall engagement, and 20 percent were in favor of those that were 5 minutes + with 69 percent of engagement. So, brands must know which length of content is right for their audience.

If you get a potential lead to your website, it means you have won half the battle. One can post video on any platforms but using video across your entire website can help marketers engage with their audience and persuade them to convert. Videos can be used directly on the website using VideoHubs, Video landing pages, Embeds etc. Having a video hub can take users off YouTube and place them on your website.

Be it personalized emails or nurture flow, adding a GIF or animated thumbnail directly into an email can improve click-through rates by as much as 62%. Mixing video into your mail strategy in 2019 can be a win for marketers.

Video content is enjoying increasing demand and you can enhance your brand value and reputation with good content. Video is a worthwhile investment indeed. Today video marketing is common and there are many cost-effective video production tools that are available to make videos. Long Island SEO companies can help businesses in creating optimized video content and drive more targeted visitors

to their websites.

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