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Coordinated SEO and PPC Strategies Can Work Together Combining PPC and SEO services could enhance your digital marketing efforts. Digital marketing includes both SEO services and PPC from discovery to research. SEO (search engine optimization) and PPC (pay-per-click) are two different online marketing techniques, which can help brands achieve higher ranking and get on the first page of search engine results. PPC Ads show live along with the organic SEO listings on each SERP and they both are specially designed for the targeted audience. Both SEO and PPC are part of Search Engine Marketing (SEM), in which the SEO is related to websites and PPC is related to AdWords. The organic traffic coming from SEO sites is free whereas the traffic generated from PPC involves higher costs. In a search page, where exactly the AdWords appear will depend on how you optimize your websites in terms of on-site and off-site SEO; it can be either on top or below the organic results. Usually all the organic results appearing in a page are truly based on targeted keywords or the keywords associated with their landing pages; but for PPC, it needs to pay on various platforms like Google AdWords, Facebook, YouTube, Instagram, etc. to return traffic to their websites. If you have a limited budget, and need to decide on one of the two approaches, then you should consider factors such as the current status of your website, its level of organic visibility, your business goals, where the majority of your site’s traffic comes from, and how your brand or service fits into the customer’s buying journey. Organic search drives drastically more traffic to websites than paid search but a combination of these two can provide a holistic approach to digital marketing. A well-planned and calculated balance of organic SEO and paid search will let you have the best solution for your businesses. Winning Components When Combining PPC and SEO Site Visibility: Studies have shown that organic search is responsible for about 64 percent of all website traffic and paid traffic generates only 6 percent site visibility. Promoting organic and paid search results will increase the page traffic simultaneously and it gives the impression that you are a permanent


presence in markets. This helps in people clicking your Ads because your brand name has become familiar to them. Keyword Listing: You have to analyze the best performing Ads and contents, and enlist those keywords for your PPC and SEO campaigns to work together. Also, test the rate of conversion of words with your long-term organic keyword strategy. The effectiveness of the organic keywords in your PPC ads too can improve your strategy. These organic search engine listings and paid search engine listings (or Paid Search Advertising – PSA) will enable you to take more informed decisions in your global research marketing strategy. Brand Building: Use PPC-based keywords for your ads, which can lead to maximum ad-copy conversions. You can then create title tags, Meta descriptions and content on the basis of these keywords to work for PPC and thereby achieve a similar traffic for SEO content too from your organic listings. Integrating E-Commerce: You can link pages to certain search engines with PPC ads when it comes to ecommerce. The PPC Ads feature the product with positive reviews and guides buyers to the product page to purchase it. This is a brilliant way in e-commerce to boost your online economy. Social Media Visibility: As the advertising technology improves for social media visibility, the synergies between PPC and SEO will increase, and machine learning and artificial intelligence tools will give even more specific focus. The PPC team can create ads for social media platforms like LinkedIn, Facebook, YouTube and Instagram and the results of these campaigns could be amazing. The SEO team would create new content and refine its SEO strategy for visibility. Remarketing Technique: To bring back the visitors who left your site is another important part in your business strategy, otherwise all your SEO and PPC efforts will fail if they leave your website to compare your products, services, or prices with those of your competitors. It is important to get them back to your site in a polite and welcoming way. This can be achieved through offering discounts/rewards through ads. For a successful Internet Marketing campaign, you need to use both PPC and SEO. These strategies can work together in promoting business, but experts advise to implement powerful SEO tools before moving on to a PPC-based approach. Use PPC ads when you have to promote a product spontaneously into the market and use SEO when you have a limited budget to spend on advertising. SEO may take time in brand building, but the results it produces will be good in the long run for your organization whereas in PPC, the traffic will stop when you stop paying for clicks. A reliable digital marketing company would stay in alignment with the latest marketing trends for implementing the latest SEO strategies and provide the right PPC AdWords conversion.

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Coordinated SEO and PPC Strategies Can Work Together  

Digital marketing includes both SEO services and PPC from discovery to research. SEO (search engine optimization) and PPC (pay-per-click) ar...

Coordinated SEO and PPC Strategies Can Work Together  

Digital marketing includes both SEO services and PPC from discovery to research. SEO (search engine optimization) and PPC (pay-per-click) ar...

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