A Message from the President
Dear Alumni, The year 2014 will mark the 75th anniversary of the founding of LIM College. As we celebrate this significant milestone, it’s also an opportune time to recognize the thousands of men and women who embody the success that an LIM College education can make possible. Your accomplishments are the foundation upon which this institution is built.
LIM College has been a part of the New York City landscape for three quarters of a century. During that time, an untold number of changes have transformed the fashion and business worlds, as well as the College itself. Yet our mission has always remained the same – to prepare our students for successful careers in the business of fashion. What my grandfather Maxwell F. Marcuse founded in 1939 as a one-year certificate program exclusively for women, is now, 75 years later, a master’s degree-level institution with multiple graduate programs and a growing global footprint. The fashion industry, and the world at large, continues to change and evolve. Therefore, so does LIM College. We have heartily embraced the challenge of preparing young women and men from all corners of the globe to compete for career opportunities in an increasingly global and technologically advanced society. As we approach the College’s 75th anniversary, we are filled with pride when we reflect upon the achievements of our alumni and look forward to what the future holds for us all. Sincerely,
Elizabeth S. Marcuse President, LIM College
LIM College Featured on the CBS 'Super Screen' in Times Square If, like more than 1.5 million people will daily, you pass through Times Square between October 1, 2013 and January 4, 2014, you'll be able to look up and see advertisements for LIM College displayed on the 520 square-foot CBS "Super Screen." Strategically positioned on West 42nd Street between 7th and 8th Avenue, the Super Screen is in the heart of world-famous Times Square Plaza. The 15-second ads will run once each hour for 18 hours every day of the 96-day period, for a total of more than 1,700 showings. These animated digital billboards are an extension of the College's Fall 2013 transit advertising campaign. They showcase LIM College's distinctive identity, speaking to a focus on fashion and business, in the heart of New York City. Given the increased influx of visitors to NYC at this time of year, this campaign will result in significant exposure for the LIM College brand.
Catching up with...Gina Mercantili (Class of 2012) Gina’s the merchandise coordinator at Brooklyn’s Barclays Center, where she can team her passions for the arts and sports. What do you think has formed your interesting career? I lived a dual life growing up. I was born and live in Colonia, N.J., but spent my weekends at our apartment on the Upper West Side of Manhattan. I like to say I lived in New Jersey but the city raised me. How did you feel about Brooklyn? I grew up terrified of Brooklyn. It was a thousand miles away from the Upper West Side. And city life developed your interest in the arts? Or in sports? Both. My mother would take me to Lincoln Center and my father would take me to Madison Square Garden. On which side did you land? When I was young, in the theater, I studied acting in the Young Actors program at the Lee Strasberg Theatre & Film Institute.
But sports won out in the end? Actually, visual merchandising won out in the end. I applied to several college programs – for law, for theater, for writing, for architecture – but ended up at LIM. My role model is Norman Bel Geddes, the innovative industrial designer, and he started out designing stage lighting for the theater, which is a form of visual. How did that lead to sports merchandising? My college job was merchandise supervisor for the Prudential Center in New Jersey, where the Nets and Devils played. After school, when Jersey kids were coming into the city I was taking the train to Newark.
What has the Barclays Center meant to Brooklyn? It’s incredible. The Dodgers were well before my time. But I can see how a home team gives the streets of the borough a unifying feel. Everybody in Brooklyn loves the place.
Three different worlds aren’t they – theater, retail and sports? Not really. They’re all about eliciting an emotional response and pushing a pleasing aesthetic, and you want to walk away from each of them feeling rewarded. Is the theater still in you? It resonates in everything I do. It made me view the world in a grandiose level, no limits, everything is attainable. I kept pushing because I didn’t know I couldn’t.
An Evening of Jazz & Art LIM Alumna Comes Back on Campus
Inspired by the work of artist and LIM College alumna Barbara Bachner (Class of 1955), teams of Visual Merchandising students in Grailing King's Visual Merchandising: History, Theory & Practice class created three-dimensional works of art using paint, applied materials, and their own imagination. These sculptures, along with artwork created by LIM College faculty, were displayed and auctioned off the evening of November 5 to raise funds for the LIM Fashion Education Foundation. Pianist Jon Weber, saxophonist/clarinetist Dan Levinson and vocalist Molly Ryan also performed at the event.
Barbara Bachner and President Elizabeth S. Marcuse stand with Visual Merchandising students Bianca Bartolo, Liz Berardi, and Rachel Cuda and their sculpture Reverie.
Barbara Bachner with student attendees at An
Evening of Jazz & Art
Barbara Bachner, My Hero. cast found objects. 2000
DID YOU KNOW...? LIM College has launched a new Continuing & Professional Studies program (www.limcollege.edu/cps), featuring a lineup of fashion, business and personal enrichment courses. Offered during weekday evenings and on weekends, these non-credit, non-degree-granting classes are intended to provide professional and/or personal enrichment to those interested in fashion, the fashion industry and/or entrepreneurship. During the Fall 2013 inaugural semester, three courses ran â€“ in personal branding, event planning, and fabric identification. All were taught by LIM College adjunct faculty. According to Nancy Miller, coordinator of the Continuing & Professional Studies program and a full-time faculty member in the Fashion Merchandising Department, future plans include adding courses in fashion blogging, social media, and career planning. Single-session evening seminars on fashion and career development-related topics, as well as online delivery of Continuing & Professional Studies classes, are also being considered for introduction in the spring and summer of 2014.
Visual Merchandising Students Display Their Skills in Saks Windows On June 6, six LIM College students participated in the DDI Student Window Challenge, a competition presented in cooperation with Saks Fifth Avenue. The daylong event, which was held directly inside Saks Fifth Avenue's 49th Street windows, gave Visual Merchandising students from LIM College a highly visible platform to show off their skills and creativity. The challenge culminated with a party and awards presentation at Saks’s Café SFA. Industry executives also attended the party, giving the students a chance to mingle with prominent retailers and visual merchandisers. Saks window designed by Erin Meade and Sarah Montgomery
The DDI Student Window Challenge participants were: Erin Mino, Erin Meade, Sarah Montgomery, Bianca Bartolo, Jenna Brandt, and Vinessa Soluri. Meghan McDermott and Morgan Walsh were selected as alternates.
During the competition, the students were given a design challenge centered on a specific theme, which was only revealed that morning. Two-person teams created window presentations using provided materials, merchandise from Saks, and their own artistic ingenuity. Teams worked independently, but received feedback from Saks visual directors, who circulated among participants to provide advice and guidance. The students did not know what materials they had to work with until they arrived that day. Challenge participants also gained valuable exposure for their work in print and online. Photos of the challenge and final designs were featured in the August 2013 issue of DDI Magazine.
Alumni Career Roadmap The Department of Experiential Education and Career Management is another tool to assist you in your career. The assistance that is available for you includes Resume and cover letter writing, mock interviews, job search guidance , critique and direction on your LinkedIn profile, skills and interest assessment, and assistance navigating Symplicity.
Save the Date UPCOMING CAREER EVENTS:
CAREER BOOT CAMP, JANUARY 22, 2014
LINKEDIN & JOB SEARCHWORKSHOP, FEBRUARY 19, 2014
RECRUITER AND ALUMNI NETWORKING EVENT, MARCH 19, 2014
CAREER DAY, MAY 6, 2014
CONTACT US: firstname.lastname@example.org 216 E. 45th Street, Maxwell Hall 8th Floor 212-752-1530
12 EAST 53RD STREET NEW YORK, NY 10022
Around Campus Clockwise from top left: Cameron Rexroat a.k.a Marilyn at the 2013 Alumni Holiday Party; Alexis Michaelides and the winners of the 2013 Iron Merchant Competition; Sara Molinaro talking to students during the Alumni Mentor Ice Cream Social; The 2013 Rising and Shining Star, Deborah Waknin and Carla Guastella.