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Going for the “GROW” To drive these goals internally, Jennings is leading a strategy with a memorable acronym - GROW - to convey the outcome of all supplier diversity efforts:  Grow and sustain, Reach customers and consumers, Own and advocate, Worldwide expansion and impact. Johnson & Johnson drives this message across its decentralized management structure by showcasing exemplary women’s and diverse businesses in its 14 procurement categories. These higher growth businesses – referred to internally as “Strategic Tops” that make up over 50% of the dollars spent on diverse business products and services, pave the way for other businesses by proving the business case for diverse business spend.    Two WBENC-certified WBEs are high-growth examples. A WBENC-certified WBE and electrical and industrial distributor grew by 30% in the last year. A medical device component manufacturer and packager doubled its business with the company. Johnson & Johnson’s robust Tier II program engages supplier diversity in quarterly customer meetings, where among other focused business topics the team educates its customers about the value that women- and minority-owned suppliers bring to the supply chain.     In July, the company held a three-day Global Marketing & Media Summit bringing together approximately 100 Johnson & Johnson marketing and media procurement professionals from around the world, with one-half day devoted to showcasing 15 select women-owned and minority-owned suppliers.  These businesses had the opportunity to exhibit and present a five-minute pitch about their business. A few had the opportunity to address current business challenges from a marketing and media perspective. Chris Calabretta, VP Marketing Procurement Category said, “This summit afforded a dynamic exchange of ideas that is especially relevant in the interactive marketing and media space.” WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »