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REPORT JUly/august 2013

FEATURES Corporate spotlight: Johnson and Johnson pfizer Inc

Carol Dougal and Hedy Ratner

Women’s Business Development Council-Chicago

reCogniTion banneker industries NCBF Award winners Diversity Plus top 25 Applause and alcorn awards


PRESIDENT’S REPORT Calendar of Events

This calendar includes events hosted by WBENC's Regional Partner Organizations and strategic partners. Visit WBENC's online calendar for more events. WPEO-DC WBE to WBE Luncheon 2013 August 14, 2013 Washington, District of Columbia Click here for details.

2013 USHCC National Convention September 15-17, 2013 Chicago, Ill. Click here for details.

Editorial Team

WBC-Southwest Architecture, Construction & Engineering (ACE) Luncheon August 15, 2013 Dallas, Texas Click here for details.

WBEC-West 10th Annual Strategic Procurement Opportunity Conference & Awards Gala September 18-20, 2013 Pasadena, Calif. Click here for details.

Editorial Assistant

WPEO-DC Brown Bag Lunch with Freddie Mac August 16, 2013 Click here for details. USPAACC 12th Annual Asian Business EXPO August 20, 2013 Arlington, Texas Click here for details. GWBC Golf Tournament & Power of Partnering Marketplace Event August 26 & 27, 2013 East Lake Golf Club / Marriott Marquis Atlanta, Ga. Click here for details.

Go for the Greens Business Development Conference for Women Entrepreneurs September 19-21, 2013 Disney Boardwalk Resort Lake Buena Vista, Fla. Click here for details. WPEO NY Breakthrough Breakfast September 20, 2013 New York, N.Y. Click here for details. 2013 NAMWOLF Annual Meeting September 21-25, 2013 Minneapolis, Minn. Click here for details.

58th Annual NAWIC Meeting and Educational Conference August 28-31, 2013 Bellevue, Wash. Click here for details.

WBEC-GL 13th Annual Great Lakes Women’s Business Conference September 24 & 25, 2013 Novi, Mich. Click here for details.

WBC-Southwest Harvesting Partnerships September 5, 2013 Grapevine, Texas Click here for details.

WBDC 27th Annual Entrepreneurial Woman’s Conference September 26, 2013 Chicago, Ill. Click here for details.

WBC 2013 Annual Small Business & Entrepreneur Leadership Conference September 9-11, 2013 Galveston, Texas Click here for details. WBEC South When Great Women Gather, Great Things Can Happen! September 12, 2013 Memphis, Tenn. Click here for details.

WBEC South 11th Annual Silent Auction: Party at Gatsby’s September 26, 2013 New Orleans, La. Click here for details. 2013 USBLN 16th Annual Conference & Expo September 30 – October 3, 2013 Los Angeles, Calif. Click here for details.

Editor-in-Chief Pat Birmingham

Allison Gibson

Production and Design Limb Design

Photography

Linda Johnson Life Touch Portrait Studios Visionista

Writers

Paige Adams Senior Director, Development and Corporate Relations Kim Jones Manager, Corporate Member Services Brenda Loube Principal/Founder of Corporate Fitness Works Jean Poling Contributing Writer Pamela Prince-Eason President and CEO Lynthia Romney RomneyCom, LLC Candace Waterman Chief of Staff LaKesha White Senior Compliance Manager


PRESIDENT’S REPORT

Table of Contents: JUly/August Edition of the President’s Report

Released at the 2013 National Conference: “Breaking Through Creating Opportunities for America’s Women and MinorityOwned Businesses� Third edition

By Susan Phillips Bari For a sneak preview about the book click here! Available for purchase at: www.createspace.com/4238623 THIRD EDITION

BREAKING THROUGH

President’s Message

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Features Corporate Spotlight: Carol Dougal Retires Pharmaceutical- Johnson & Johnson Pharmaceutical- Pfizer Inc NCBF Highlights

5 6 10 14

Government Spotlight: TIPS - Government Contracts

18

Certification Merry Korn

20

Focus on the Forum Nancy Williams

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Opportunities WPEO/Pitney Bowes Inc. Top Corporations Why Get Certified? UPS My Choice The WBENC Student Entrepreneur Program (SEP)

24 26 27 27 28

Recognition NCBF Award Winners: William J. Alcorn Leadership Award Applause Awards Banneker Industries Diversity Plus Top 25

30 32 34 36

Resources Women on Wellness: Summer Fun and Safety

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Creating opportunities for America’s women and minority-owned businesses

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SUSAN PHILLIPS BARI

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President’s

Message It is hard to believe that after months of planning and anticipation that the 2013 National Conference and Business Fair is behind us. My sincere thanks to everyone who attended – we had over 3,000 of our Corporate and Government Members, Women’s Business Enterprises (WBEs), Regional Partner Organizations and Affiliate Partners with us in Minneapolis, Joining Forces to Succeed Together. Our Host Council, WBDC Chicago did an amazing job – welcoming us to this dynamic city and helping us create a meaningful and memorable event. Our co-chairs, Artech Information Systems LLC, KellyMitchell Group, Target and The Coca-Cola Company were out in force during our programming and on the Business Fair floor, exemplifying the commitment and passion that is driving business growth and opportunities for our WBEs. The value of the connections made at the conference can and should pay residual benefits long after the event closes. Through various networking opportunities, both formal and informal, Corporate and Government Members engaged with WBEs who have national and global operations, and represent women across many diverse segments. More than 800 MatchMaker meetings were held on Thursday – a record number of connections! The variety of industries, products and services represented by our WBEs brings innovation and agility to the supply chain, not only achieving supplier diversity goals, but also fueling our economy. Our WBENC-certified WBEs represent $103 billion in annual revenues and employ over 500,000 people. Additionally, the access to our WBE community provides a platform for engaging a key demographic of women innovators, entrepreneurs, community leaders, and economic drivers. This access does not end after conference; it is available to our Corporate and Government Members year round. Measuring the return on your investment is increasingly more important in this challenging economy. For example, this year UPS is offering free membership to their “My Choice” plan to all of the 2013 NCBF attendees. Members get phone, e-mail, or text alerts that let them know when their package will arrive, and the option to electronically authorize release for packages that require a signature when they’re not home. Please take a moment to sign up at www.ups.com/mychoice and use the code BBG4K0ZP2, this

On to the Next Chapter code is specific to our conference attendees, allowing UPS to track their exposure to the WBENC community. The investment in knowledge is also a significant measure of the value our conference brings. Subject matter experts in 27 workshops covered a wide span of topics, skills and strategies. We will build upon this with educational opportunities throughout the upcoming months. Ongoing programming will include our Insights Program as well as other educational opportunities in order to bring fresh, relevant and timely information that you can access real time. As the WBENC staff reflects on our 14th Annual Conference, we evaluate the event from many perspectives. Our goal is to continuously evolve and improve our programming and to enhance our value proposition for all of our constituents. We take all feedback into consideration including the evaluation forms from the workshop sessions, the post conference survey results, verbal and written feedback received as well as our individual observations and experiences. The U.S. Programs Committee also provides in depth observations on the workshops. Each workshop session had an evaluator assigned from the committee. All of this information is taken into account as we begin our 2014 conference planning for our 15th Annual Conference in the great city of Philadelphia. Thanks to the generosity of Dell, a number of conference attendees enjoyed Susan Bari’s third edition of “Breaking Through”, a book full of insights, case studies and business tips. The end of each Conference is like finishing a chapter in a book. You learn with each chapter, gain new information and look forward to what the next chapter holds in store. I am excited about the pages we are writing to fill our next chapter and look forward to sharing them with all of you.

Best, Pamela Prince-Eason WBENC President and CEO


PRESIDENT’S REPORT Features

A LEGENDARY WBENC PARTNER RETIRES – Thank You, Carol Dougal! After more than 30 years of leadership in women’s business development, Co-Founder and Co-President of the Women’s Business Development Center – Chicago (WBDC), Carol Dougal, is retiring. Dougal, along with Hedy Ratner, opened WBDC in 1986 in order to empower women so that they could develop into successful entrepreneurs who are economically sufficient. Carol’s vision and passion has resulted in assisting over 66,000 women in six states.

Carol Dougal, Co-Founder and Co-President, Women’s Business Development Center – Chicago (WBDC)

Dougal was a member of the WBENC Board of Directors for 16 years, since WBENC’s inception in 1997. She also served as a WBENC Ambassador and participated in numerous committees. She was the recipient of the Tribute Award for exemplary RPO leadership in 2009 and in 2011, and was inducted into the Women’s Enterprise Hall of Fame which honors individuals that have advanced women’s business inclusion and diversity. Carol Dougal leaves behind an extraordinary legacy and will continue to be an inspiration to not only the WBDC family, but also to the entire WBENC community. Her infectious enthusiasm and effervescent personality will be missed, but never forgotten. On behalf of WBENC, our Regional Partner Organizations and Corporate and Government members, I would like to extend an enormous and heartfelt thank you to Carol – you have truly made a difference that will continue to impact women for many years to come. I would also like to welcome WBDC’s new President, Emilia Dimenco. We look forward to our partnership and continued success. Best, Pamela Prince-Eason WBENC President and CEO

WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

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Features

Corporate Spotlight: PHARMACEUTICAL Johnson & Johnson Grows Women’s Businesses: Pumping the Heartbeat of a Healthy Community

The roots of Johnson & Johnson’s advocacy of women’s businesses are in its Credo, an enduring belief system penned by former chairman Robert Wood Johnson in 1943 that includes being “responsible to the communities in which we live and work,” encouraging better health and education, and developing innovative programs. Today these principles are never more alive than in Johnson & Johnson’s Supplier Diversity & Inclusion Program.  Through visionary strategies and compelling success stories, Johnson & Johnson demonstrates that women’s businesses are the lifeblood of community prosperity and bottom-line success. Johnson & Johnson leverages its global health care platform to build dynamic publicprivate partnerships that raise awareness of women’s businesses and their impact on the economies, education and health care of the community.  At the same time, it pursues ambitious metrics internally, building a coalition of stakeholders that engage women’s businesses as sources of growth with its customers.

Beverly Jennings, Head, Office of Supplier Diversity & Inclusion, Johnson & Johnson

As a seven-time WBENC Top Corporation for Women’s Business Enterprises (WBEs), Johnson & Johnson spent over $1.2-billion with certified minority- and women-owned businesses in 2012, and an additional $119-million on diverse Tier II suppliers.  The company anticipates meeting or exceeding these levels in 2013. “Ensuring that the supplier base for Johnson & Johnson reflects our patients, customers and employees is good business and essential to our ability to deliver innovative products and services that support our mission of caring for the world, one person at a time,” said Alex Gorsky, Chairman and Chief Executive Officer, Johnson & Johnson. At the same time, Johnson & Johnson mentors women’s businesses to help elevate their strategies, create larger or new revenue streams and ensure profitability for them, its customers and the business. “We see Johnson & Johnson as a catalyst and conduit for energizing the entrepreneurial spirit,” says Beverly Jennings, Head, Office of Supplier Diversity & Inclusion, Johnson & Johnson, and a member of the WBENC Board and Executive Committee.   “Healthcare is at the core of a family’s needs. We believe there is no better place to focus our advocacy of women’s business growth.” 


PRESIDENT’S REPORT

Going for the “GROW” To drive these goals internally, Jennings is leading a strategy with a memorable acronym - GROW - to convey the outcome of all supplier diversity efforts:  Grow and sustain, Reach customers and consumers, Own and advocate, Worldwide expansion and impact. Johnson & Johnson drives this message across its decentralized management structure by showcasing exemplary women’s and diverse businesses in its 14 procurement categories. These higher growth businesses – referred to internally as “Strategic Tops” that make up over 50% of the dollars spent on diverse business products and services, pave the way for other businesses by proving the business case for diverse business spend.    Two WBENC-certified WBEs are high-growth examples. A WBENC-certified WBE and electrical and industrial distributor grew by 30% in the last year. A medical device component manufacturer and packager doubled its business with the company. Johnson & Johnson’s robust Tier II program engages supplier diversity in quarterly customer meetings, where among other focused business topics the team educates its customers about the value that women- and minority-owned suppliers bring to the supply chain.     In July, the company held a three-day Global Marketing & Media Summit bringing together approximately 100 Johnson & Johnson marketing and media procurement professionals from around the world, with one-half day devoted to showcasing 15 select women-owned and minority-owned suppliers.  These businesses had the opportunity to exhibit and present a five-minute pitch about their business. A few had the opportunity to address current business challenges from a marketing and media perspective. Chris Calabretta, VP Marketing Procurement Category said, “This summit afforded a dynamic exchange of ideas that is especially relevant in the interactive marketing and media space.” WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

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The Global Marketing & Media Summit event planning was supported by a WBENCcertified events company, a connection made during a WBENC Matchmaking event.

A dual focus on principles and performance At the same time, the company keeps a disciplined eye on overall business performance. Johnson & Johnson’s dual focus on principles and performance is reflected in its state-of-the-art dashboard for transparent category management, sector, operating company, and enterprise goal-setting, tracking and accomplishment.    Using a “Dow Jones” type format, the dashboard signals monthly updates on performance versus goals. More innovatively, the dashboard displays a wheel that compares category spend to the larger industry comparables based on metrics from the Billion Dollar Roundtable, of which Johnson & Johnson is the only healthcare company member. This elevates the conversation and enables Johnson & Johnson executives to benchmark their progress against global best practices.     On a broader level, Johnson & Johnson is providing leadership among diverse communities to elevate education and self-esteem. As one example, the company created a supplier diversity billboard spot for the “My Best Me” TVOne campaign, to convey the support for women’s health in life and in businesses - reaching 75 million viewers, mostly African American women.   Johnson & Johnson Supplier Diversity & Inclusion initiatives are extended to the United Kingdom, which is the furthest developed international location, Switzerland and South Africa. Jennings summarizes how the GROW program strengthens women’s businesses: “Analytics gives you confidence – community gives you courage. We have a great community.” For more information, please see www.jnj.com.


build your own

The Bracelet as individual as you are. WBENC has created the Legacy Bracelet as a statement of your participation and ongoing support of our organization. Each beautiful hand-crafted sterling silver bead represents different aspects of WBENC that have made it the progressive and respected organization that it is today. Whether you are new to certification, membership or supplier diversity and women’s entrepreneurship, you can build your own beautiful piece of jewelry that will tell the story of how you’re engaged with WBENC.

Isn’t it time to start your Legacy®?

Order Your WBENC Legacy® Online www.thedwgroup.com/wbenclegacy 1-800-704-0546


Features

Corporate Spotlight: PHARMACEUTICAL Pfizer Inc: Competition at the Core of Women’s Business Development

For Pfizer Inc, its award-winning women’s business development program is an important strategy for staying competitive as one of the world’s premier biopharmaceutical companies. With a global portfolio that includes medicines and vaccines as well as renowned consumer health care products, Pfizer relies on innovation to advance wellness, prevention, treatment and cures in developed and emerging markets. “Competition drives our results as a procurement organization in terms of generating efficiencies and identifying innovation. We are constantly seeking to generate new ideas leveraging our suppliers to find new solutions and we look to women’s, small, and diverse businesses as rich sources for them,” said Mike Hoffman, Vice President - Global Procurement and a WBENC Board Member. A nine-time WBENC Top Corporation for Women’s Business Enterprises (WBEs), Pfizer ensures that women’s businesses are made visible and kept top-of-mind as competitive, value-adding suppliers among the key influencers and decision makers across its organization.

Mike Hoffman

To accomplish this, Hoffman and his supplier diversity team have secured a seat at the

Vice President Global Procurement Pfizer Inc

table where those influencers convene – from the senior most leaders, to the procurement decision makers, to the employee networks where grassroots awareness is reinforced. The supplier diversity team is present at the Diversity Worldwide Leadership Committee, comprised of the company’s senior executives and led by Freda C. Lewis-Hall, M.D., Pfizer’s Executive Vice President and Chief Medical Officer. This committee embodies the spirit of diversity and inclusion, reinforces its values, and supports its programs, policies and procedures across the company. Supplier diversity metrics are part of the larger Diversity and Inclusion dashboard and can spark an engaged discussion of what’s working and what’s not working in the context of the company’s strategic goals. “A diverse supplier base is essential to meeting our Purpose, which is to innovate to bring therapies to patients that significantly improve their lives,” Dr. Lewis-Hall said. At Diversity Worldwide Leadership Committee meetings – and at other regular meetings with procurement decision makers – the supplier diversity team shares WBE offerings and accomplishments, tracks metrics, and identifies new areas of opportunities for WBE inroads and contracts.


PRESIDENT’S REPORT “We want people to realize the value of diversity by reflecting it in our supply base. We think of it as another dimension of strength,” said K.O. Ansa B. Yiadom, Director, Strategic Initiatives – Global Procurement. The Pfizer Supplier Diversity Team is also actively involved in the company’s diverse employee networks, communicating the business case and cultivating champions for suppliers who look like its community and employee base. “Supplier diversity is a natural extension of the internal diversity within our organization. As such, we see improving awareness of the program through our internal colleague resource groups and colleague councils as a seamless compliment to the current strategies of these groups,” said Beth McCormick, Vice President, Diversity & Inclusion at Pfizer. Three level strategy for women’s business development: At the same time, the team drives strategies to create and mine opportunities for women’s businesses. These plans are in full force in connecting RFIs and RFPs to promising WBEs in 2013. They operate at three crucial levels of supplier engagement: Tier I, Tier II and as suppliers in emerging markets. For example, earlier this year Mary Nittolo, CEO of The Studio, bid on and won an animation project supporting Pfizer’s Primary Care. She leveraged her role as a supplier in Pfizer’s Partners in Diversity Marketing & Sales diversity program, and is now creating animations of doctors discussing back pain and its prevention and wellness. This is a game changer for Nittolo and she says it is her “Dream Project.” “Pfizer’s supplier diversity team members were extraordinary sponsors for our company initially in a Tier II capacity. When an opportunity arose within Pfizer itself, not only did they advocate for us to the right decision makers, but they also conveyed their trust in us to deliver,” Nittolo said. In support of the evolution of Pfizer’s Partners in Diversity Initiative to align with its new Holding Company Model for Marketing & Sales, Pfizer held an event designed to introduce small, diverse, and women-owned marketing companies to its three large Tier I agencies who are contractually required to meet firm Tier II supplier diversity targets. The goal of this format is to meet the varied and specific marketing and sales needs of a complex company, while ensuring that women’s, small, and diverse businesses have continuous access to opportunities within it.

Freda C. Lewis-Hall, M.D. Executive Vice President and Chief Medical Officer Pfizer Inc

The Pfizer Supplier Diversity team is working closely with its Procurement and business partners to support the Partners in Diversity Holding Company program as the new model moves just past inception, and wins for women’s, small, and diverse businesses are already

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Features starting to be seen. Global Healthcare Marketing & Communications, LLC (Global HMC), a creative agency managed by CEO Mary Ellen Hegarty, was recently awarded Medical Education support work for one of Pfizer’s major brands through one of its holding company agencies. In addition to this initial project, the holding company agency has actively engaged Global HMC to help develop the Pfizer brand’s 2014 Global Medical Education plan which will result in at least three additional projects for Global HMC. “It is an honor to have been selected by Pfizer as a potential partner for the Holding Companies. This program has turned into the opportunity of a lifetime for WBEs like Global HMC,” Hegarty said. “Our contributions are received with tremendous enthusiasm by the Holding Company agency and full credit is given to - although never asked for by Global HMC. We thank both Pfizer and the Holding Companies for their support of WBEs.” Internationally, Pfizer is building a supplier diversity program in Latin America, with the enthusiastic commitment of Pfizer’s President for Latin America, Adele Gulfo. Adele, a strong advocate of women’s capabilities in the corporate world, said, “There’s a business case to be made for the results women bring to the table. We know that greater diversity among our suppliers gives our company a competitive advantage.” Initially, one of the challenges of launching such an effort is in defining diversity in that region. Women’s businesses were a clear way to start. Beginning in late 2012, Pfizer partnered with WEConnect to leverage its database of women’s businesses and build its own. Its procurement and country leaders attended WEConnect events, including Chile, Peru,

Adele Gulfo President, Latin America Pfizer Inc

Mexico and Columbia. Pfizer now has 36 women-owned suppliers; and is already working with them to identify other women’s business and encourage them to become certified. Whether in the U.S. or globally, women’s businesses infuse the marketplace with ideas and a variety of perspectives. K.O. Ansa B. Yiadom, Director, Strategic Initiatives – Global Procurement makes the case for Women-Owned businesses in the following way: “Imagine the potential drawbacks of a Women’s health study that was designed 100% by men or an architectural building design finalization meeting with no engineers present. We expect to purchase our goods and services from a diverse group of suppliers, just as we market to a diverse consumer base to purchase our medicines and health care products.”

K.O. Ansa B. Yiadom Director, Strategic Initiatives – Global Procurement Pfizer Inc

For more information on Pfizer, its products, and the innovative work it is doing around the world, please visit www.pfizer.com.


PRESIDENT’S REPORT

We are excited to launch our premier line of WBENC products to engage our community and bring awareness to the WBENC brand. We invite you to shop on our newly designed website and feel free to contact our exclusive provider for even more creative ideas on how to brand your business!

WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

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Features

WBENC 2013 National Conference & Business Fair Highlights The National Conference & Business Fair (NCBF) characterized WBENC’s quest to “Join Forces. Succeed Together” as Corporate and Government Members united with Women Business Enterprises (WBEs) and special guests, forging ahead to achieve our vision of success evidenced by economic growth, job creation and sustainability. A total of 3,061 participants joined forces and harnessed collective skills, innovation, creativity and drive which contributed to an extraordinary event. Three days of networking, interactive workshops, targeted matchmaking, and fun engaged participants in strengthening partnerships with Corporate and Government Members and between fellow WBENC-Certified WBEs. For those who were unable to join us in Minneapolis this year and those who did and wish to reflect on the experience, we wish to share some of the highlights. Make sure to add the 2014 NCBF to your calendar which will be held in Philadelphia, PA, June 23 - 25.

Business Fair Floor: There were 320 total exhibitors with lots to share and show.

Co-Chairs were dedicated contributors that “joined forces” and worked hard to ensure a productive and memorable experience for all conference attendees.

The Coca-Cola Company

KellyMitchell Group

Target

Artech Information Systems, LLC


PRESIDENT’S REPORT

HOST COMMITTEE: This year’s Conference Host Committee was comprised of local WBEs from the WBDC-Chicago RPO.

The Ribbon Cutting Ceremony signified the official opening of the Business Fair Floor. This year’s ceremony sponsors: Accel inc., Avis Budget Group, Inc., Chevron & Pitney Bowes Inc.

Ronald J. Lewis, Chief Procurement Officer-The Coca-Cola Company Thank you to Cathi Coan, Founder of Cool Effex, Inc. and Gail Ahlers, Founder of Ahlers Designs, Inc. for creating and donating such shared the Company’s strategy and goals for supplier diversity, unique gifts to WBENC. women’s empowerment & entrepreneurship and sustainability.

BUSINESS FAIR LUNCHEON KEYNOTE SPEAKER: Lidia Bastianich, Chef, Author, Restaurateur & owner of a flourishing food and entertainment business shared the story of her success which continues to be driven by her two passions in life - her family and food.

FORUM KEYNOTE SPEAKER: Todd Cohen, author of “Everyone’s in Sales” inspired the audience with his message around how to sell successfully by thinking differently about what you do.

Six high-profile Corporate and WBE executives shared their perspectives on leadership and personal development. Pictured (left to right): Julie Francis, Chief Commercial Officer, The Coca-Cola Company; Annette Miller, Sr. VP, Merchandising Grocery, Target; Cassandra Sanford, CEO and Co-Founder, KellyMitchell Group; Juliana Chugg, President, Meals Division, General Mills; Sarena Lin, Corporate Vice President, Strategy & Business Development, Cargill; Ranjini Poddar, President, Artech Information Systems, LLC WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

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NETWORKING: Opportunities abound as veterans and newcomers “join forces”, sharing, learning and bonding to “succeed together.”

WRITERS OF WBENC: The 3rd edition of “Breaking Through” authored by Susan Phillips Bari debuted at Conference, sponsored by Dell, Inc.

WOMEN’S ENTERPRISE FORUM: The Forum’s Annual Meeting and Program was held pre-conference on Monday; 100+ Forum members attended. Pictured (left to right): Julie Copeland, Vice Chair; Candace Waterman, WBENC COS; and Tara Abraham, Forum Chair.

RECOGNITION: 14 RPO Leaders were introduced and recognized by WBE Business Stars from their organizations.

2013 NCBF Workshops were abundant in number and variety: with 4-Tracks and 27 sessions, everyone had an opportunity to learn. Building Capacity: Leveraging Certification- Leadership Council

Leveraging Expertise: Impact of Social Media on Marketing and Building and Honing Your Skills: How To Distinguish Your Brand Business Development moderated by Fredrikson & Byron


PRESIDENT’S REPORT

TARGET FIELD: WEDNESDAY EVENING RECEPTION

Attendees had Target Field all to themselves and experienced a funfilled, lively evening with friends, old and new.

Two WBEs from WBEC-West made the BIG SCREEN at Target Field where everybody is a “TWIN”.

ZUMBA - A WOW FACTOR

A WBENC “WOW”: Women on Wellness kicked-off the day with fun & fitness = ZUMBA; sponsored by Office Depot and led by Kate Armstrong.

Attendees represented their RPOs by wearing designated colored T-shirts.

Some chose to take the Target Field Tour and were able to sit in the Minnesota Twins Dugout.

Student Entrepreneur Program

The Student Entrepreneur Program, sponsored by Shell, provided an opportunity to the next generation of potential WBEs from diverse universities across the US to experience the dynamic setting and mentorship with WBENC leaders.

WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

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FEATURES

Inside Scoop: Tips to Getting Government Contracts In celebration of the 50th Anniversary of National Small Business Week, the Small Business Administration (SBA) brought together top SBA officials, government contractors and small businesses recently to provide instruction on how to compete for contracts with the nation’s largest business, the U.S. Government. These events took place in five cities over a five day period. All attendees left with the following tips to help them embark upon the process of becoming a government vendor.

Tip #1:

Know YOUR Business Inside and Out

On any given day, there are thousands of opportunities posted on the government clearinghouse website, www.fbo.gov, also known as Fed Biz Opps (Federal Business Opportunities). This can be both positive and negative because you must clearly understand what your business has to offer before you can narrow the search down to a manageable list.

Tip #2:

Understand Your Competition

It is equally as important to know your competitors’ business just as you know your own. In doing so, you can better articulate the benefits the government agency will receive in doing business with your company versus any other. There is no secret that competing against large companies can be very intimidating, but remember the government business model is somewhat different than the private sector. In order to promote the success of small business, the Federal Government has a goal to set aside 25% of its contracts for small businesses. There are many set aside programs that can work to your advantage, like the WOSB Federal Contracting Program; however, you must research all of the program guidelines to determine if your company meets all the criteria necessary for you to market your services to government purchasing officers with a set aside in mind.


PRESIDENT’S REPORT

Tip #3:

Be Ready for ALL of the Paperwork

All vendors interested in doing business with the government must be registered in the System for Award Management (SAM). You can use SAM as a tool to investigate all of the companies in your industries, which could essentially be your direct competition for upcoming contract opportunities. Everyone knows landing the contract is not easy and you may have to become a subcontractor for larger companies to prove past performance. These companies usually maintain their own databases of subcontractors which will require registration. An additional resource for small businesses to use is Supplier Connection, which is a shared database that connects subcontractors with 16 prime contractors, such as AT&T, Bank of America, IBM, JP Morgan Chase & Co., Kellogg and UPS, just to name a few.

Tip #4:

Check Fed Biz Opps

All federal contracts that go out for bid are typically listed on this website (www.fbo.gov). You should check it frequently, as well as set up notifications so you can be alerted when there is a contract available within your industry. In addition to contracts you may be interested in bidding on individually, you can use the database to hone in on larger contracts that prime contractors may be interested in which could provide you with a subcontracting opportunities. If you have an open mind, you can find opportunities in many places.

Tip #5:

Build Lasting Relationships

The importance of networking and personal contact in doing business with the government may seem diminished because the process can appear to be very impersonal, but it should be #1 on your To Do list. Attend networking events to meet and greet with influential government contracting officers. Many government agencies hold industry specific events to allow potential vendors to market their products to the correct procurement representative within that agency. Building a human relationship with that individual may be the difference in you getting the award versus the other company who relied on emails and cold calling to gain business. Nothing will ever take the place of human interaction. Leave a lasting impression and wait for the business to roll in…

WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

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Certification

THE VALUE OF CERTIFICATION WBE Success Story: Merry Korn, MSW, is President and CEO of Pearl Interactive Network, LLC (PIN), a virtual home-based business process outsourcing firm and a social enterprise which brings Business-to-Business outsourcing solutions to disenfranchised individuals. The continual success of PIN is credited to Korn’s practices of knowing the ‘WHY’ (vision/points of distinction), ‘HOW’ (mission) and ‘WHO’ (support network).

Merry Korn, an experienced businesswoman with a Master’s Degree in Social Work, honed her business management skills as Senior Vice President of Marketing for American Health Holding, Inc., a national medical management firm based in Worthington, Ohio. During her tenure with American Health, Korn developed and marketed managed care outsourcing solutions to large corporate clients. Along with her passion for business, Korn always dreamed of creating a successful, “big business” of her own while simultaneously serving a greater purpose. Despite adverse opinions of her vision, Korn launched Pearl Interactive Network (PIN), Inc. in 2005 as a social enterprise with a two-fold mission: create employment opportunities for highly skilled disabled veterans, veterans, military spouses and people with disabilities; and deliver outstanding service to PIN’s clients. PIN’s staff is 100% disabled, 60% of which are disabled veterans. 99% of the staff is home based and is proficient in call center, back office, administrative support, customer service and recruiting functions servicing business and government sectors. Competent people around the country work virtually, utilizing Voice-Over IP integration which enables them to be fully functional and productive. In return, a motivated and dedicated workforce remains extremely grateful for the opportunities that PIN provides. Early on, Korn’s efforts to grow her business were campaign driven as she sought out employment opportunities for a labor pool that was challenging to place. Pat Gibson, President, CEO, PMG Communications, friend and cohort shared the many values of WBENC with Merry and urged her to pursue certification. Realizing the vulnerability of commercial contracts, Korn was captivated by potential opportunities that WBENCCertification may initiate including Federal contract business; PIN became WBENCcertified in 2007.


PRESIDENT’S REPORT Korn’s insight and perseverance have blossomed into PIN’s most recent success of being tasked to provide a staff of approximately 300 employees for a new customer contact center supporting the federal government, which will be located in Winchester, Kentucky. PIN will also recruit employees to staff additional call centers located across the country.

Merry Korn President and Ceo Pearl Interactive Network

Korn promotes the value of establishing relationships with all groups within her network, and she feels that her affiliation with WBENC helped her to achieve her recent success. In addition to her support networks, Korn is a 2012 graduate of the TUCK-WBENC Executive Program. Her TUCK experience was instrumental to this contract award. “The Tuck Program was an unbelievable 4 days. Much of PIN’s new business reflects take-aways on how to do business better: dealing with financing not only from a salesmanship perspective, but also how to sell an underwriter on your platform and value; and how to handle federal finance which is specialized and so relevant to my recent achievement,” said Korn. “I also gained an understanding of how to develop selfinsight. By looking at the good and bad, strengths and weaknesses, you see who you are which impacts your ability to be a great leader.” Korn shares insights of her own on best practices to achieve business success: “Setting sites on large contracts alone limits opportunities to grow. The pot of gold is not waiting for you on the other side of the rainbow. There is a process and corresponding time to get to where you want to be which is often long, laborious and has a cost. Although large federal contracts can be huge, margins are often low. Remain optimistic and value relationships with whomever you interface.” “In business always lead with your WHY answer: ‘Why should someone choose YOUR company?’ Reveal your passion and choose significance.” For more information about PIN, visit http://www.pearlinter.org/

WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

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Certification

FOCUS ON THE FORUM: NANCY WILLIAMS, ASAP Solutions Group, LLC Nancy A. Williams has been described as a “force of nature”: always having a natural and energetic movement towards something. Her strong vision, strategic leadership and passion for women’s business success have driven the growth of both ASAP Solutions Group, LLC the global staffing company where she is Co-Principal, and of the Women’s Business Enterprise National Council (WBENC) in which her extensive involvement as a participant and leader has helped define the direction of the organization. Williams graduated from Georgia State University with a BBA in Computer Information Systems. Since then, she has been in the staffing industry where she has held various roles in account management, as a director, branch coordinator, and as co-owner of ASAP Solutions Group, LLC since 1998. ASAP Solutions Group, LLC, formerly known as ASAP Staffing, is an IT Solutions forerunner which was launched as a direct market response to the need for highlyskilled information technology consultants. Today, ASAP provides business solutions and highly trained, experienced staff to leading Fortune 500 firms, as well as federal, state, and local governments. Williams, along with Roz Alford, Co-Principal, ASAP Solutions Group, LLC, believe that their success is a direct correlation to the relationships that they have built with their clients and consultants by being valueadded partners and advisors. Williams’ achieved WBENC-certification in 2002 and has since sustained her commitment to support the goals and mission of WBENC. Nancy revealed her personal Nancy A. Williams

devotion to WBENC’s development since she was first appointed to The Women’s

Co-Principal ASAP Solutions Group, LLC

Enterprise Forum (The Forum) in October, 2003 with BellSouth as her original sponsor. At that time, as a member of the Business Development Committee, Williams secured several key WBENC corporate members from her client base, notably Accenture LLP. Williams has remained an active member of The Forum since first joining. In 2008, she was appointed Chair of The Forum, during which one of her most significant accomplishments was aligning the Governing Group Forum and Forum-At-Large with the WBENC Strategic Plan by collaborating with local and national Regional Partner Organization (RPO) appointees. She is a Past Chair and present Vice Chair of the Forum Corporate Membership/WBE Recruitment Committee and a past member of the WBENC Ambassadors Program. Williams’ energy, leadership and spirited enthusiasm inspires those around her as was evidenced at the 2010 Summit & Salute when her impromptu


PRESIDENT’S REPORT encouragement invoked a number of willing Chief Procurement Officers who attended the event to participate in a live auction from the stage. Her dynamic interaction with them drove audience participation to achieve an all-time high revenue of more than $100,000 for for the auction that year. Acclaimed for her contributions to WBENC, Williams has been honored with several awards: Ambassador of the Year, 2006; Women’s Business Enterprise Star, 2008 representing Georgia Women’s Business Council, Atlanta, GA; and the Applause Award, 2010. Williams’ further involvement to impact change includes being: a founding member of Women Impacting Public Policy (WIPP); Georgia National Partner of WIPP and Corporate Advisory Board; a Board Member and Officer of the Greater Women’s Business Council (GWBC); and a Board member of Georgia Campaign for Adolescent Pregnancy Prevention (G-CAPP). She is also an active member of Women’s Business Council-Southwest (WBC-Southwest), the Georgia Chamber of Commerce; Atlanta Chamber of Commerce; and Technology Association of Georgia (TAG). When asked to share her thoughts on the key factors of success which include both hers and WBENC’s, Williams did not hesitate a moment to respond: “Success is about passion. Passion is the key to ensuring WBENC’s sustained growth throughout the next 10 years. Retain passion and excitement of the unexpected.” “Never forget your roots and the people who influenced your growth. Remember that we all start at $0 revenues and were all WBEs who knew nobody. I always believed in the organization and aspired to what could be. I continue to reflect on what WBENC has become and am devoted to influencing what is yet to be.” As a Forum member, Williams serves as a voice for WBEs, contributes to the growth of the organization and helps to inspire the strategic direction of WBENC. “Growth of the organization includes recognizing what is needed locally and nationally; driving success back to the membership organizations; creating innovative strategies; and continuing to position WBENC as a thought leader. We need to become subject matter experts relative to growth and alignment back to membership and the ‘Key Performance Indicators’ (KPI) of the corporations that WBENC serves,” said Williams. “The value proposition that we present to potential clients must be above and beyond certification. ‘Return on Investment’ (ROI) must convey our desire and commitment to partner with our clients to help them achieve the economic development and growth that they strive for by understanding their strategies, and knowing how WBENC can contribute to their success. During the next 5-10 years, members will seek us out as thought leaders, offering educational programs and providing unprecedented support which will help them achieve their goals and objectives,” Nancy said. For additional information about ASAP Solutions Group, LLC please visit: www.myasap.com. WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

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OpportunitieS

 W PEO and Pitney Bowes Inc.: How to do Business With Corporations JOIN FORCES. SUCCEED TOGETHER.

Pitney Bowes was the site of a standing-room only event for WBEs from the Women Presidents’ Education Organization – NY and DC Regions. Presented by Pitney Bowes, MetLife and WBE Leflein Associates, the luncheon and panel event offered attendees a road map for becoming valued strategic partners with major corporations – and helping them to meet the business imperatives of speed, service and globalization. Opening the event were Peter Panzarella, Chief Procurement Officer, Pitney Bowes, and Marsha Firestone, Ph.D., Founder and President, WPEO, who set the stage for how WBEs can contribute innovative ideas for navigating this changing marketplace. Laura Taylor, Vice President, Strategic Sourcing and Procurement Operations, Pitney Bowes, and WBENC Board Chair, introduced key panelists and representatives of various Pitney Bowes business lines in attendance. Pitney Bowes selected the panelists based upon the industry interests of the WBEs; and the event was designed to make sure WBEs could meet relevant contacts at their tables and in networking segments. Lawrence Wooten, Manager - Supplier Diversity at Pitney Bowes, urged attendees to take advantage of this, and get to know the “stakeholders and decision makers” within Laura taylor Vice President, Strategic Sourcing and Procurement Operations Pitney Bowes Inc.

the company. Wooten added, “You have to know our business almost better than we do! Help us with ideas on how to take costs out of the process.” Speakers advised WBEs to do advance research on a company and the changes it is undergoing before attending an event like this or pitching at a Business Fair booth. They also told WBEs to provide continuing value and ideas once the business is won.


PRESIDENT’S REPORT

Al Richardson, Head of Supplier Diversity at MetLife, challenged the group by offering a 30-minute in-person meeting at MetLife to the person in the audience with the best grasp of new business developments at MetLife. Speakers recommended staying top of mind at a prospective company by making a well-prepared pitch, entering the company database as well as WBENCLink, and earning a strong word of mouth recommendation by doing the best job possible with Marsha Firestone, PH.D. President and Founder Women Presidents’ Educational Organization

existing clients. Barbara Leflein, President of Leflein Associates, urged WBEs to use all the touch points available to keep connected with clients and prospects – to include LinkedIn. But at the end of the day, she said: ”You have to persevere in doing the right thing for the client.” The event exemplified the WBENC theme of “Join Forces. Succeed Together.” by capturing the perspectives of WBENC Corporate Members, WBENC-certified WBEs and its Regional Partner Organizations.

WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

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OPPORTUNITIES

TOP CORPORATION APPLICATION AVAILABLE FOR NATIONAL CORPORATE MEMBERS America’s Top Corporation for wbes applications accepted until October 4, 2013 Do you think your corporation has what it takes to be named one of America’s Top Corporations for Women’s Business Enterprise (WBEs)? Find out by submitting an application before the October 4, 2013 deadline. Applicants will need to provide information on their programs, policies and results that proactively integrate WBEs into their supply chain and positively impact business growth. The America’s Top Corporation for Women’s Business Enterprises recognition and programming will take place during the WBENC 2014 Summit & Salute on March 18-20, 2014 in New Orleans, LA. This event attracts over 1,000 attendees and also celebrates the 14 Women’s Business Enterprise Stars who are exemplary WBEs from across the country. America’s Top Corporation for WBEs is the only national award honoring corporations for world-class programs that level the playing field for women’s business enterprises (WBEs) to compete for corporate business. Each year at the Summit & Salute, WBENC recognizes those companies that do an outstanding job of breaking down the barriers that impede WBEs from gaining fair access to procurement opportunities and demonstrate their commitment through actual contracts. Those named as America’s Top Corporation serve as a role model to other corporations. How to apply? Each WBENC National Corporate Member will receive an email from Lindsay Olzerowicz the week of August 5, 2013. The application must be completed and submitted by October 4, 2013. If you do not receive an application, please send an email to topcorporations@wbenc.org to request one.

The 2012 Top Corporations for WBEs (recognized earlier this year) were Accenture, Alcatel-Lucent, AT&T, Avis Budget Group, Inc., Bank of America, BP America, Inc., Chevron, Chrysler Group LLC, Dell Inc., Energy Future Holdings, Ernst& Young LLP, Exxon Mobil Corporation, Ford Motor Company, General Motors Company, LLC, IBM Corporation, Johnson & Johnson, Kelly Services, Inc., Macy’s, Inc., ManpowerGroup, Marriot International, Inc., Office Depot, Pacific Gas and Electric Company, PepsiCo, Inc., Pfizer Inc, Pitney Bowes Inc., Shell, Target Corporation, The Coca-Cola Company, United Airlines, UPS, Verizon and Wal-Mart Stores, Inc. NOTE: THE AMERICA’S TOP CORPORATION FOR WOMEN’S BUSINESS ENTERPRISES AWARD IS ONLY OPEN TO WBENC NATIONAL CORPORATE MEMBERS, WBES ARE NOT ELIGIBLE.


OPPORTUNITIES

Why get certified?

WBENC answers the question on PBS’ To The Contrary The value of WBENC certification was the topic of PBS’ nationally syndicated “news and views” forum hosted by award-winning journalist Bonnie Erbé, and contributed to by a panel of renowned female leaders. WBENC President and CEO Pamela Prince-Eason led the segment that explained the importance of WBENC and WOSB certification to women’s business growth. The show focused on the success stories of two WBENC-certified WBEs – and how WBENC and WOSB certification made all the difference in their abilities to thrive: Lilly Sarikas, President, Conveyor & Automation Technologies; and Cidalia LuisAkbar, President, and Natalia Luis, Vice President, of M. Luis Construction. To view this segment, click here. Launched in April 1992, the program covers a wide range of topics relating to women’s advancement, and airs on more than 240 PBS stations nationwide.

2013 NCBF Attendees REMINDER:

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Sign up today for “FREE”: ups.com/mychoice with the code BBG4K0ZP2 WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

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OPPORTUNITIES

The WBENC Student Entrepreneur Program (SEP) Presented by Shell, this program brought aspiring women entrepreneurs from diverse universities across the United States to the 2013 National Conference & Business Fair Reaching out to the next generation of potential WBEs, the program placed special emphasis on students from the Science, Technology, Engineering and Math (STEM) disciplines. The 18 young women completed an application and telephone interview process before being selected. During the conference, they participated in an intense curriculum focused on the fundamentals of entrepreneurship: finance, marketing, professional etiquette, and business plan development were just a few of the areas covered. The culmination of the curriculum was a business plan competition where the students presented to a panel of judges. Juanita Weaver, an Industrial Systems Engineering student from North Carolina A&T, won the respect of her peers with her presentation and a cash prize from Shell. In addition, the conference served as a platform where the students could network with WBENC-certified WBEs and representatives from the Fortune 500 and the federal government which opened internship possibilities for many of them. LaSonya Berry, CEO of McPherson Berry, and the program facilitator for SEP had this to say about the 2013 program: “The participants in this year’s program stressed how SEP changed their thinking in business ownership. Each year students get a real life experience of business ownership and development in action at the WBENC conference. This year we added social media and an alumni network to build a community of next generation business owners. They shared progress, ideas, and opportunities to market their businesses.” An invaluable facet of their experience was the interaction with their mentors and student scholar supporters: Arbill, AT&T, Bocci Engineering, BP America, Bristol-Myers Squibb & Co., Cenergy, Chevron, Ernst & Young LLP, Exxon Mobil Corporation, ICON Information Consultants, Pfizer Inc, Pitney Bowes Inc., Raytheon, United Airlines, and the U.S. Postal Service. The generosity of the mentor companies coupled with Shell’s continued support has ensured that this signature initiative continues to build a pipeline that will supply a number of high capacity WBEs to a wide range of industries in the future.


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JOIN FORCES. SUCCEED TOGETHER. FOR MORE INFORMATION, PLEASE VISIT

WWW.WBENC.ORG


a

RECOGNITION

713.681.9232 www.wbea-texas.org

GERI SWIFT RECEIVES WILLIAM J. ALCORN LEADERSHIP AWARD Women’s Business Enterprise Council – Great 734.677.1400 www.miceed.org

Highest WBENC Accolade for an Individual Bestowed at 2013 National Conference & Business Fair

Geri Swift, President of the Women’s Business Enterprise Council PA-DE-sNJ (WBEC

PA-DE-sNJ), received the William J. Alcorn Leadership AwardCouncil at the WBENC 2013 Women’s Business Enterprise – PA, DE National Conference and Business Fair. This award is a prestigious honor bestowed by WBENC on an individual for outstanding leadership contributions to its mission. 877.790.9232 “Geri Swift is an extraordinary leader whose dedication to preparation, process www.wbecouncil.org and alignment to our organization’s goals has guided our growth in a changing marketplace,” said Laura Taylor, WBENC Board Chair and Vice President, Strategic Sourcing and Procurement Operations at Pitney Bowes Inc., when

presenting the award to Swift. Women’s Business Enterprise Council – South Swift is a member of the WBENC Board of Directors and for three years served as 504.830.0149 x223representing the 14 Regional Partner Organizations Chair of the Leadership Council that implement WBENC certification across the country, enabling WBEs to enhance www.wbecsouth.org their skills and take advantage of marketplace access to major corporations and government agencies.   Geri Swift President Women’s Business Enterprise Council PA-DE-sNJ

The award ceremony took place at the “Tribute Dinner” celebration that was opened

Women’s Business Council-West with remarks from William J. Alcorn, Enterprise WBENC’s first Chair of the Board of Directors, retired Senior Vice President and Chief Purchasing Officer of the J.C. Penney 480.969.9232 Company. The William J. Alcorn Award was named in his honor, representing his years of dedication and outstanding leadership at WBENC. Recently, the Warrington www.wbec-west.org College of Business Administration at the University of Florida recognized Alcorn (a 1971 alumnus) and the award given in his name, citing his significant achievements and passion for advancing women-owned businesses:

Women Presidents’ Educational Organization – “While some business executives do all they can to shield competitors from the marketplace, Alcorn did everything he could to welcome them in, especially 202.595.2628 female entrepreneurs who he felt weren’t given a fair shake.” www.wpeo.us The Alcorn Award recognizes exemplary leadership contributions made by individuals in support of WBENC’s mission to open the doors of opportunity in corporate and government contracting to certified Women’s Business Enterprises.  

Women Presidents’ Educational Organization – New York


PRESIDENT’S REPORT Swift, as the founding President of the Women’s Business Development Center (WBDC), exemplifies the meaning of the Alcorn Award. Formed in 1995, WBDC fosters the development and retention of successful businesses by delivering resources that enable individuals to start new businesses and cultivate existing ones. In 1999, under Swift’s leadership, the WBDC created the WBEC as a marketing, procurement and certification assistance council that facilitates the relationship between corporations, government agencies and women-owned businesses. A WBENC co-founder and regional partner, the WBDC with its WBEC, administers WBENC’s National Certification Standard in Pennsylvania, Delaware and Southern New Jersey. Tapping into the resources of her own business, the community, business organizations, and all levels of government and the corporate sector, Swift has been and continues to be a leader in supporting the growth and development of entrepreneurial business ventures. She has received honors and has been recognized as a Woman’s Business Advocate from many business and professional organizations. In 1997 Swift served on the Steering Committees that created WBENC and the Association of Women Business Centers. Locally, Swift has served as an appointed member of Governor Ed Rendell’s Minority and Women’s Business Opportunity Council. Swift is also an appointed member of Mayor Michael Nutter’s Office of Economic Opportunity Advisory Council, the WBENC Board of Directors and the WBEC PA-DE-sNJ.

WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

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RECOGNITION

NCBF Award Winners: APPLAUSE “APPLAUSE” AWARD GOES TO WBENC’S PAMELA PRINCE-EASON, ACCEL’S TARA ABRAHAM, BANK OF AMERICA’S BARBARA KUBICKI-HICKS AND UNITED AIRLINES’ RUBY MCCLEARY

The Women’s Business Enterprise National Council (WBENC) bestowed its coveted “Applause” Award on four women who have made significant strides in expanding opportunities for Women’s Business Enterprises (WBEs) on a national and international level. The awards were presented at the WBENC 2013 National Conference and Business Fair. In a special announcement at the “Tribute Dinner”, Cheryl Stevens, Past Chair of the WBENC Board of Directors, gave the award to Pamela Prince-Eason, President Pamela Prince-Eason President and CEO WBENC

and CEO of WBENC. Stevens presented the award as a surprise to Prince-Eason for her extraordinary “advocacy, heart, passion and can-do spirit” in leading the organization to its highest levels of success in growing the breadth of its Corporate and Government membership and by expanding its base of WBEs to more than 11,000 certified entities. Prince-Eason was celebrated for her tenacity in driving the organization’s mission and goal of advancing opportunities for women-owned businesses in the marketplace. Earlier in the week, Prince-Eason had honored three other female executives with the Applause Award for their innovative and inspirational leadership in impacting WBE growth, as well as the creation of policies, procedures or initiatives that increase opportunities for WBEs. These 2013 Applause Award recipients, along with highlights of their significant contributions to the WBENC community, are: •T  ara Abraham, Chairman and Co-CEO of Accel inc., an award-winning Ohio-based contract packaging company. Abraham has served for three years as Chair of the Women’s Enterprise Leadership Forum, deepening the engagement of the over 11,000 WBENC-certified WBEs it represents. She has held numerous leadership roles within the WBENC community, and represents WBENC on the National

Tara Abraham Chairman and Co-CEO Accel inc.

Women’s Business Council (NWBC), a nonpartisan federal advisory council on economic issues of importance to women business owners. The NWBC reports to the President, Congress, and the SBA.


PRESIDENT’S REPORT

•B  arbara Kubicki-Hicks, Senior Vice President, Vendor Sourcing Executive, Bank of America. A member of the WBENC Board, Kubicki-Hicks serves as Co-Chair of the Resources Strategic Planning team. Drawing upon her deep expertise in vendor sourcing and experience in the financial services industry, she serves a vital role in helping the organization achieve its goal of sustainable growth. She also serves on the Marketing, Corporate Revenue Generation and Membership Committees.

Barbara Kubicki-Hicks Senior Vice President Vendor Sourcing Executive Bank of America

•R  uby McCleary, Director of Supplier Diversity, United Airlines, and an advocate for women’s business development for 15 years. As Chair of the Programs Committee on the WBENC Board, she has ensured that the WBENC mission and core values are embedded in the organization’s innovative and compelling programs. McCleary is a key member of the organization’s strategic growth initiative. Each individual has advanced women’s business growth in her own industry by providing access to the supply chain within their respective companies, supporting diversity initiatives within or outside their organizations, and mentoring the next generation of RUBY MCCLEARY

executives and/or suppliers.

Director, Supplier Diversity United Airlines

WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

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RECOGNITION

CHERYL WATKINS SNEAD, BANNEKER INDUSTRIES RECEIVES MULTIPLE AWARDS Banneker Industries, led by President and CEO Cheryl Watkins Snead, has experienced recurring acclaim during the past few months. The company has been acknowledged for its exemplary work and exceeding industry standards, all of which is supported by a staff that is pleased to contribute to Banneker’s continued success. Snead credits “Team Banneker” for the company’s achievements and their influence to make Banneker Industries the best that it can be.

World Class Supply Chain Solutions

Cheryl Watkins Snead President and CEO Banneker Industries

Banneker Industries was born of one person’s passion and vision to do things better. Cheryl Watkins Snead, a former Mechanical Engineer at General Electric, founded Banneker Industries in 1991. Banneker Industries is named after Benjamin Banneker, the first recognized African-American mathematician, astronomer and inventor. Much like Benjamin Banneker, Cheryl was always interested in how things worked. That natural curiosity led her to the University of Massachusetts where she became the first African-American woman to earn her undergraduate degree in Mechanical Engineering. Recognizing the shift in U.S. manufacturing, Snead transitioned Banneker Industries from a top manufacturer of precision machined components to a supply chain management provider delivering tailored solutions to a wide range of industries. Applying that experience gained on both sides of the supply chain equation, Snead developed a consultative model that could provide customers with strategic insight on how to optimize the full spectrum of supply chain services – and actually do the work they recommended as well. Today, with more than 20 years of sustained growth, Snead has established Banneker as one of the country’s leading privately held supply chain management solutions providers. Banneker Industries has experienced long term and expanded involvement with Raytheon, their largest customer, for more than two decades. Banneker supports all of Raytheon’s business units including Integrated Defense Systems; Intelligence, Information and Systems; Missile Systems; and Space & Airborne Systems. Raytheon is a unique technology company and a world leader in defense technology and innovation that has relied on Banneker’s proficiency leveraging their diverse service offerings and supply chain expertise with cutting edge technology and the latest continuous improvement tools/methodologies. It was through this relationship that Snead was made aware of Women’s Business Enterprise National Council (WBENC) and the value of WBENC-certification which she obtained in 2006. Snead is presently a WBENC Board Member, who represents The Women’s Enterprise Forum.


PRESIDENT’S REPORT Raytheon Integrated Defense Systems (IDS), a focus area of Raytheon’s business, nominated Banneker Industries to receive the 2013 Greater New England Minority Supplier Development Council, Inc. (GNEMSDC) “Supplier of the Year” Award for its sales growth, service innovation, support of emerging minority suppliers, and superior continuous improvement program. Banneker Industries was presented with this honor at the GNEMSDC Annual Awards Gala which was held in Framingham, Massachusetts on April 25, 2013. “We are extremely honored to have been chosen for this recognition from an organization we passionately support and whose mission and values mean so much to all of us at Banneker,” said Cheryl W. Snead, President and CEO of Banneker Industries. “It means a great deal to Team Banneker to have been nominated by Raytheon, one of our largest customers. It speaks highly of our 22-year strategic partnership with them and we look forward to continuing to exceeding their expectations in the years to come.” Banneker was chosen as Supplier of the Year for demonstrating growth in sales and employment while overcoming significant obstacles; consistently providing high quality products and services at competitive prices, offering innovative approaches, and cost-saving ideas; continuously growing their spend with diverse small businesses; and significantly contributing to the growth and development of society and their community. Next in line on June 5, 2013, Banneker Industries earned a 4-Star Supplier Excellence Award from Raytheon Integrated Defense Systems.  Annually, Raytheon recognizes “the best” from among its 4,000 suppliers and this is the fifth consecutive year that Banneker has earned this award. Raytheon IDS’s Supplier Excellence Awards are based on three criteria: on-time delivery, quality assurance, and sustainable continuous improvement programs all of which Banneker provides. “We are honored to be recognized by Raytheon for our achievements in excellence,” said Cheryl W. Snead, President and CEO.  “We pride ourselves on our world-class service, and our dedicated team works to fulfill this promise day in and day out.  We manage supply chains with precision so that our customers can focus on what they do best.”  Along with being a highly deemed supplier, Banneker Industries is a terrific place to work and was so recognized for the second consecutive year by Providence Business News (PBN): PBN Names Banneker Industries One of the Best Places to Work in Rhode Island. “Banneker Industries is proud to once again be named one of the Best Places to Work in Rhode Island,” said President and CEO Cheryl W. Snead. “As a Six Sigma organization, we take pride in our continuous self-improvement and our ability to work harmoniously to achieve business excellence. Every single member of Team Banneker deserves recognition for their contributions in making our workplace one of the best.” Banneker Industries is a happy, productive and award-winning company – the ultimate manifestation of Snead’s vision for how to do things better. For more information on Banneker Industries, Inc., visit www.banneker.com. WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

35


RECOGNITION

DIVERSITYPLUS MAGAZINE ANNOUNCES The 2013 Top 25 Women in Power Impacting Diversity Award Winners Selected by the magazine’s editorial staff, the annual Top 25 Women in Power Impacting Diversity award recognizes women for their leadership and demonstrated commitment to attract Diverse Suppliers. DiversityPlus Magazine, one of the nation´s leading diversity publications, announced the 2013 Top 25 Women in Power Impacting Diversity award winners in the May/ June issue of the publication. The article offered a glimpse of what it takes to achieve corporate excellence and to significantly contribute to supplier diversity initiatives. The honorees are uncompromising in their efforts to improve the workplace and the corporate environment for all people, opening doors that have been shut and breaking down barriers that could not be crossed in the past. Their unique ability to think beyond traditional approaches has led to innovative business solutions that have played significant roles in their respective companies´ ability to maintain competitiveness. The 25 women represent the best of corporate America. Their nominations represent coworkers and colleagues’ recognition of the contributions made by these Women in Power whose focus is to improve the workplace and propel corporate success. Nominations were submitted by leaders within their corporations who completed the Women in Power Impacting Diversity Nominations Form. Nominees were then contacted by DiversityPlus, asked to submit a bio and respond to a set of questions that enabled the professional to showcase her most outstanding achievements and personal philosophies. The DiversityPlus research team gathered additional information from those familiar with the accomplishments of each women. The most defining characteristic of this year’s nominated women who were amongst the finalists was their ability to produce outstanding accomplishments in industries that are undergoing radical transformation. As problem solvers, many were recruited or promoted precisely because of their leadership abilities in tumultuous environments. They work in industries, such as health and energy, where change is customary. Some of the Women in Power serve as corporate leaders in industries struggling to make a comeback during a long recession recovery, such as travel and entertainment. They are also Women in Power who are forging new leadership paths in what have been non-traditional areas for minorities and women such as the technology, insurance, and automotive industries. Their goal is to attract diverse suppliers who bring innovation.


PRESIDENT’S REPORT The 25 Women in Power are community leaders, as well as organizational leaders, all of whom either sit on a Board of Directors or serve on committees for organizations that strive to promote diversity or improve local communities. They have helped their respective organizations advance workforce and supplier diversity despite challenging situations such as corporate mergers, technological changes, and downsizing. They are not hindered by traditional thinking and openly invite people to participate in breakthrough brainstorming which leads to new ideas and innovative methodologies. The 2013 Top 25 Women in Power Impacting Diversity include: Jinus Moghbeli, Supplier Diversity Liaison Officer

Amgen

Sandra Wicker, Exchange Supplier Diversity Manager

Army and Air Force

Exchange Service

Patricia Rossman, Chief Diversity & Inclusion Officer and HR Communications

BASF North America

Molly Larsen, Supplier Diversity, Sr. Manager

Best Buy

Claire P. Scanlon, VP and Manager of the Supplier Development Program

BNY Mellon

Regina Edwards, Director, Global Procurement

Capital One

Monette Knapik, Director of Strategic Procurement

CVS Caremark

Cyndi Hopkins, Director, Global Supplier Diversity

Dell Inc.

Karmetria Dunham Burton, General Manager Strategic Programs Supply Chain Management

Delta

Cheryl Stevens, Vice President

Energy Future Holdings

Susan Stith, Senior Director, Diversity Officer Express Scripts Carla Traci Preston, Director of Supplier Diversity Development Ford Motor Company Grace Lieblein, Vice President, Global Purchasing and Supply Chain General Motors Nicole Peterson, Sr. Director, Supplier Diversity Home Depot Nancy H. Deskins, Director, Category Management & Supplier Diversity

Lockheed Martin

Corporation

Saunjah Powell-Pointer, Associate Director, Supplier Diversity

Merck

Christine Simmons, Director, Supplier Diversity

NBC Universal

Jocelyn “Joy” Wong, Corporate Vice President

New York Life

Anne-Marie Richards, Merchant Assistant, Supply Chain Diversity

Office Depot

Joyce Christanio, Manager, Supplier Diversity

Sprint

Terrez Marriott Thompson, Vice President, Global Supplier Diversity

The Coca-Cola Company

Jamie Crump, Director, Strategic Sourcing & Supplier Diversity United Rentals Janice B. Williams-Hopkins, Program Manager Supplier Diversity United States

Postal Service

Arnice M. Lamb, Manager, Supplier Diversity and Sustainability

Walt Disney

Brenda L. Burke, Director of Supplier Diversity, Nationwide

WellPoint, Inc.

For more information about the 2013 Women in Power Impacting Diversity or DiversityPlus Magazine, visit www.diversityplus.com.

WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

37


WOMEN ON WELLNESS

SUMMER FUN AND SAFETY Taking a vacation is essential in order to maintain a high degree of overall health. We all deserve and need a break to rest, relax and have fun. During your well-deserved time out, practicing Summer Safety is important to maximize your Fun Time.

Hydration It seems everyone is carrying bottled water these days. It has become the second most popular drink (behind soft drinks). We know that drinking water is essential to good health:

• “ Think of water as a nutrient your body needs that is present in liquids, plain water, and foods. All of these are essential daily to replace the large amounts of water lost each day,” says Joan Koelemay, RD, dietitian for the Beverage Institute, an industry group. •K  aiser Permanente nephrologist, Steven Guest, MD, agrees: “Fluid losses occur continuously, from skin evaporation, breathing, urine, and stool and these losses must be replaced daily for good health,” he says.

When water intake does not equal its output, dehydration can occur. Fluid losses are accentuated in warmer climates, during strenuous exercise, in high altitudes, and in older adults, whose sense of thirst may not be sharp.

Listed below are six reasons to make sure you’re drinking enough water every day: 1. Drinking Water Helps Maintain the Balance of Body Fluids. Your body is composed

of about 60% water. Body fluid functions include digestion, absorption, circulation, saliva creation, transportation of nutrients, and body temperature regulation. When you’re low on fluids, the brain triggers the body’s thirst mechanism. Unless you are taking medications that make you thirsty, you should respond to those cues by drinking a glass of water, juice, milk, or coffee -- anything but alcohol. “Alcohol interferes with the brain and kidney communication and causes excess excretion of fluids which can then lead to dehydration,” says Guest.

2. Water Can Help Control Calories. For years, dieters have been drinking lots of water as a weight loss strategy. While water doesn’t have any magical effect on weight loss, substituting it for higher calorie beverages can certainly help. Food with high water content requires more chewing, and is absorbed more slowly by the body, which helps you feel full. Water-rich foods include fruits, vegetables, broth-based soups, oatmeal, and beans.


3. Water Helps Energize Muscles. Cells that don’t maintain their balance of fluids and electrolytes shrivel, which can result in muscle fatigue. Drinking enough fluids is important when exercising. Follow the American College of Sports Medicine guidelines for fluid intake before and during physical activity which recommend drinking 17 ounces of fluid two hours before exercising; during exercise, start drinking fluids early, and drink them at regular intervals to replace fluids lost through sweating. 4. Water Helps Keep Skin Looking Good. Your skin contains plenty of water, and functions as a protective barrier to prevent excess fluid loss. “Dehydration makes your skin look more dry and wrinkled, which can be improved with proper hydration,” Guest says. “But once you are adequately hydrated, the kidneys take over and excrete excess fluids.”

5. Water Helps Your Kidneys. Body fluids transport waste products in and out of cells. Kidneys do an amazing job of cleansing and ridding your body of toxins as long as your intake of fluids is adequate. When you get enough fluids, urine flows freely, is light in color and free of odor. When your body is not getting enough fluids, urine concentration, color, and odor increases because the kidneys trap extra fluid for bodily functions. If you chronically drink too little, you may be at higher risk for kidney stones.

6. Water Helps Maintain Normal Bowel Function. Adequate hydration keeps things flowing along your gastrointestinal tract and prevents constipation. When you don’t get enough fluid, the colon pulls water from stools to maintain hydration which results in constipation.

5 Tips to Help You Drink More

1. Have a beverage with every snack and meal. 2. Choose beverages you enjoy; you’re likely to drink more liquids if you like the way they taste.

3. Eat more fruits and vegetables. Their high water content will add to your hydration. About 20% of our fluid intake comes from foods.

4. Keep a bottle of water with you in your car, at your desk, or in your bag.

5. Choose beverages that meet your individual needs. If you’re watching calories, go for non-caloric beverages or water.

Sun Safety Apply sunscreen before going outside, and reapply every couple of hours or after being in the water. According to the American Academy of Pediatrics (AAP), sunscreen should be at least 15 SPF and should protect against both intensities of Ultraviolet (UV) rays: UV-A and UVB. Try to stay inside or in the shade during the hottest part of the day, and remember that you can sunburn even when it’s overcast.

Sunglasses Every single day, be it sunny or cloudy, and regardless of the season, people are exposed to UV rays from the sun. Most of the time they do not realize it, as UV radiation is invisible to the eye. Experts recommend that everyone, including children, wear sunglasses with at least 99 per cent UV protection while spending time outdoors during the day. Sunglasses serve an important purpose: protecting eyes from the harmful rays. The vast majority of individuals are well aware of the need to protect their skin from the sun, but not everybody knows that it is equally critical to protect eyes. Studies have shown that exposure to bright sunlight may increase the risk of developing conditions, such as cataracts, age-related macular degeneration and growths on the eye, including cancer.

WWW.WBENC.ORG » JULY/AUGUST EDITION 2013 »

39


PRESIDENT’S REPORT

In addition, too much unprotected exposure to UV rays can lead to “photokeratitis.” Similar in nature to sunburn on the skin, photokeratitis is sunburn of the eye. It hurts, makes the eyes red, tearful and extremely sensitive to light. These symptoms usually do not persist long and do not cause permanent damage to the eye. However, exposure to UV radiation without protection and over long periods of time can damage the eye. Exposure to the sun without sunglasses can significantly increase the chances of the retina damage, a condition that can seriously impair vision, and is rarely possible to reverse. The American Academy of Ophthalmology recommends that you follow these tips in order to protect your eyes: • • • • • •

Choose sunglasses that block UV rays. Keep in mind that darker lenses do not necessarily mean that you will be getting more protection. And remember, that the ability to block UV radiation is not dependent on the price tag. Make sure your sunglasses block 97% to 100% of UV-A and UV-B rays. Select sunglasses that are large enough to shield your eyes from all angles. Wrap-around lenses are the best. Ideally, the sunglasses should wrap all the way around to temples so the sun’s rays cannot enter from the side. Do not think that contact lenses could substitute sunglasses. Even if your contacts provide UV protection you need to wear sunglasses. Do not be tricked by clouds. The harmful rays can pass through haze and thin clouds. Sun damage to eyes can happen any time throughout the year. Sunglasses should be worn whenever you leave your house. It is especially important to wear sunglasses in the early afternoon and at higher altitudes, where UV radiation is more intense.

Some sunglasses may claim to provide maximum protection from the sun’s UV rays, but the experts advise that no one checks those claims. Even if sunglasses have a sticker on it which claims to absorb 100% of UV light, be wary. Get your sunglasses tested. Many ophthalmologists have special testing machines in their offices, and are agreeable to help you ensure the effectiveness of your sunglasses.

Beach Safety • •

Follow all instructions given by a lifeguard. Obey all signs posted on the beach or lifeguard station about the condition of the tide that may instruct you to stay out of the water. Sand can get very hot in the sun, so have appropriate footwear.

We hope these tips are helpful as you prepare for a safe and fun summer. Enjoy yourself!! For more information about Corporate Fitness Works please visit their website: http://www.corporatefitnessworks.com/

2013 NCBF Wellness Workshop: Finding Life Balance - Follow up Information STRETCH and STRENGTH BAND: For those who missed out on receiving the Stretch and Strength Band that was distributed during Brenda Loube’s presentation, you can purchase one online through the website: www.spriproducts.com. “Search”: Green Xertube® Light Resistance product and use the code SPRICFW2013 to receive a 10% discount.


Bringing the Most Interesting Women in Wine to WBENC A Woman’s Palate, started in 2012 by two women, wants to introduce you to our women vintners and their stories; share their wines with you; and educate women about fine wine. For more information, visit us online. find us on facebook www.facebook.com/AWomansPalate follow us on twitter @AWomansPalate follow us on pinterest pinterest.com/awomanspalate

A Woman’s Palate Wine Club, exclusive to WBENC, is the first wine club developed for women by women. Typically limited production and hard to find, AWP wines are the very finest quality and handcrafted. Go to www.AWomansPalate.com/WBENC for more information.

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WBENC JULY/AUGUST 2013 PRESIDENT'S REPORT  

WBENC JULY/AUGUST 2013 PRESIDENT'S REPORT

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