What is the most important thing you do in advance of attending the National Conference & Business Fair?
Answer: Our team always prepares for conference by
Choose two to three new companies that you want
reaching out to our WBENC leads well in advance
to target, and make a list of who you have met in the
to let them know we plan to attend and invite them
past and want to reconnect with. Make sure you are
to reconnect with us. It’s a great way to ensure that
registered or that your registration is updated in their
you have the opportunity to meet during a very busy
vendor portal. Re-evaluate your message to make
week. It’s also the perfect time to invite our clients,
sure it fits the industries you are targeting. Consider
vendors, and partners to attend and learn more
having different capabilities statements for different
about what WBENC can do for their business.
Brenda Loube President, Corporate Fitness Works
Patti Winstanley Aztech
Planning! I bring several staff members. Together we
Do your homework. Select your targeted prospects
map out everything – from how we will work the trade
and research what is happening in their organization
show floor, to the seminars we will each attend (and
and where your services can fit. Use social media
we all attend different seminars). We go in with a plan
sites to identify names and titles in their organization
to maximize our productivity and ensure that we get
that you would like to connect with. And last but not
the most from our time there.
least FOLLOW UP!
Joan LaGrasse CEO, Imagen, LLC
Michelle Vondrasek President, Von Technologies
WBENC President's Report June 2016