Urban Intimates CEO Psyche Terry with her merchandise in a Macy’s store.
WOMEN OWNED BACKSTORY
LEVERAGING BODY POSITIVITY: URBAN INTIMATES AND THE WORKSHOP AT MACY’S
MANY MOTHERS STRUGGLE WITH BODY POSITIVITY DURING PREGNANCY AND AFTER THE BIRTH OF THEIR CHILDREN, BUT PSYCHE TERRY AND HER HUSBAND VONTOBA EMBRACED HER CHANGING BODY FROM THE BEGINNING OF HER FIRST PREGNANCY. hat confidence led to the couple to discover the dearth of stylish,
“I thought I could convince them, but the panel definitely did not think it was
high-end lingerie for curvy “plus-size” women on the market. So they
the best idea to make plus-sized, fashionable, intimate garments for women,”
founded Urban Intimates in 2009 and faced down the naysayers and
says Terry. “Nevertheless, there was a judge who knew about The Workshop
setbacks to build an entrepreneurial empire.
at Macy’s and that they were looking for woman-owned businesses.”
The first months were hard. Terry remembers a turning point after losing a
Terry filled out the Macy’s application and left her three-month old son at
business plan competition—for the second time.
home for the interview in New York City. When she arrived at Macy’s, she
WBENC President's Report June 2016