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MARKETING

At its most basic level, Marketing means capturing the attention of potential customers and promoting products or ideas through advertising, events, public relations, and other means. At a deeper level, Marketing means understanding your customer’s needs—and developing solutions that work. As a Marketing major at LIM College, you can specialize in Brand Management, Marketing Communications, New Media and Digital Marketing, or Global Marketing. Whichever path you choose, you’ll discover how creativity and business come together in this dynamic field, and you’ll learn to identify and meet the changing desires of today’s consumers. And, you’ll graduate ready for a powerful career in any Marketing-related field.

INTERNSHIPS & MORE

LIM graduates can be found in a wide array of positions in the fashion industry. With a major in Marketing from LIM College, you will be prepared for a wide range of career options, including:

• Advertising •A  pplied Marketing Research • Consumer Behavior • E-Commerce • Global Markets

• Harpers Bazaar • Jimmy Choo • Madison Square Garden • MTV • Versace

Experiential education is a signature feature of the curriculum at LIM College. As a Marketing student here, you’ll start preparing for your career on day one through field trips, lectures, and full-time internships with some of the hottest names in the industry. Listed above are just a few places where our Marketing students have completed internships in market research, advertising, public relations, marketing, and social media.

CAREERS

SAMPLE COURSES

• Integrated Marketing Communications • Interactive & Internet Marketing • Public Relations •S  ocial Media and Mobile Marketing

• Brand and/or Product Management • Retailing • Direct Marketing • Sales and Sales Management • Market Research

To learn more information about the LIM College degree programs and the outcomes of our graduates, please visit www.limcollege.edu/consumerinfo.

12 East 53rd Street New York, New York 10022 212.752.1530 | 800.677.1323 www.limcollege.edu


LIM College - Marketing