Page 1


content // 01–02

c o m pa n y h i s t o r y

// 03–06

how we think

// 01-02

before grid

// 03-06

after grid

// 08-10

our new logo

// 14-15

c o l o r a p p l i c at i o n

// 01-02

t y p o g r a p h i c s ta n d a r d s

// 03-06

logo usage

// 08-10

logo don’ts

// 11-13

c o l o r a p p l i c at i o n

// 14-15

brand extension


OUR

HISTORY


/ w e t i d e n t i t y s ta n d a r d

/

01

// Launched in 1980 as the USA’s first ‘all 99 cent’ cosmetic line, wet “n” wild is a sexy, fashionable and diverse range that sells on its high quality product and espeical its affordable price. Now listed as one of the top five selling cosmetic brands in lythe States www.wnwbeauty.com. Wet n wild has transformed everybody from ‘A’ list to celebrities such as Claire Danes and Rachel Bilson to music icons Avril Lavigne and Ashlee Simpson. Since 1979, millions of women around the world have trusted wet n wild in delivering prestige-quality cosmetics at an affordable price. A division of Markwins North America, wet “n” wild fuses high-performance formulations with the hottest palettes to offer women a full range of superior cosmetics at an unbeatable value.

01-02


OUR


/ w e t i d e n t i t y s ta n d a r d

/

02

// All fashion-conscious women across the United States know that there is only one product that allows them to stand out from the crowd, from lips that shimmer during the day to all during eyes that you can captivate attention at night, see our extensive collection of dazzling colours in the latest shades Whether sassy on the street, confident at work, or the centre of attention whilst out on the town, wet n wild’s vast range allows you to create any look you want. The thirty years old brand is loved for its huge assortment of products in on color and formulations at an entry level price tag, as well as for its ubiquity Wet “n” Wild is a fixture on the shelves of most major drugstore chains. Wet”n” Wild cosmetics is one of quality product from Markwins International.

03-04


HOW WE

THINK


/ /

It’s always beautiful but sometimes unusual. It is make up for its own individuals, not for those who

w e t i d e n t i t y s ta n d a r d

03

// It’s pretty. Maybe a little twisted. But never prissy. Makeup for your eyes, lips, nails, hair, and skin. want to blend in. Shimmer, glitter, sparkle, sheen use it all and change your face to match your mood. Go from a pixie to a vixen, from a rock star to a starlet. Be who you want to be today, Be creative with your style. Being a great cosmetics company doesn’t stop at having the right colors or the most creative packaging. To keep loyal wet customers coming back, each product must be of the highest quality, and worth every single penny. Hours of overtime are spent time in the labs to make sure that the ingredients selected yield the most benefits for the dedicated fans of wet.

05-06


before:

PLAIN DULL


/ w e t i d e n t i t y s ta n d a r d

/

L

07-08


after:

VIVID GLAMOUR


/ w e t i d e n t i t y s ta n d a r d

/

R

09-10


OUR

MISSION


/ w e t i d e n t i t y s ta n d a r d

/

04

// It’s pretty. Maybe a little twisted. But never prissy. Makeup for your eyes, lips, nails, hair, and skin. It’s always beautiful but sometimes unusual. It is make up for its own individuals, not for those who want to blend in. Shimmer, glitter, sparkle, sheen use it all and change your face to match your mood. Go from a pixie to a vixen, from a rock star to a starlet. Be who you want to be today, Be creative with your style. Being a great cosmetics company doesn’t stop at having the right colors or the most creative packaging. To keep loyal wet customers coming back, each product must be of the highest quality, and worth every single penny.

11-12


OUR LOGO

03

// Our current company logo is a logotype in sans serif type with italic “N” in between. Although the logo has lead the our market successfully through the past years, but now we want to change wet n wild name to a brand new idea. Our new mission now is bring the “wet “ feeling to our consumers. New Wet cosmetic line will provides you the best cosmetics to help to create perfect look for your perfect time.

WE ARE NOT

Wet ‘n’ Wild

ANYMORE


/ w e t i d e n t i t y s ta n d a r d

/

WE ARE:

E

13-14


LO G O C O N ST R U C T I O N

SYMBOL:

is graphically simple so it will function in all media: products, prints, on screen and display.

S I G N AT U R E :

is used to identify and unify all of our communications efforts and ultimately to build and strength your brand identity. A signature consist of two components: our symbol and the logotype

c

o

s

m

e

t

i

c

s


/ w e t i d e n t i t y s ta n d a r d

/ 15-16


OUR

COLOR


05

// Color can be used to link certain information, and to offer our viewer visual cues for continuity for differentiation. Using this color palette will lend consistency to your communications. The color can be various choices depends on the package itself.

primary colors:

pa n t o n e

245 U; R 24 G140B 189;

pa n t o n e wa r m g r ay

c

14

y

53

m

7u U; R 172 G160 B 149;

0

c

k

0

0

y

8

m

14

k

38

support colors:

17-18


LO G O

DONT’S


05

// An important factor in creating and maintaining a visual identity is the consistent presentation of our identity elements. Therefore, the way the signature is displayed must be given careful attention. Shown below are examples of incorrect or unacceptable uses of our symbol, logotype and signature.

Don’t

alert the perspective

Don’t

Don’t

use outline

use drop shadow

Don’t

use gradient

Don’t

remove the swirl

Don’t

twist the logo

19-20


we are bigger than just

cosmetics 21-22


06

// Wet’s has expand it’s brand extensions to all different application. From products to services. Body wash, hair shampoo, skin care, beauty salon, spa and as well as makeover station in local departments store. You can enjoy the our brand more than just cosmetics, wet will give you a different look and feeling.

NEW

BODYWASH


23-24


beaut y salon


beaut y school

25-26


27-28


wet cosmetics visual l stander  
wet cosmetics visual l stander  

VISUAL IDENTITY

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