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TYPE SPECIMEN “THROUGH THE LENS”


Strategy

1

Basic Grid

3

Typography

11

Colour

17

Imagery & Photography

25

Paper Stock

29


Strategy After finishing sixth form and pushing all my sketchbooks to the side and forgetting about them I decided I wanted to revisit 35mm photography as this was one of my favourite past times. I wanted to create a book that explains and instructs ammeter photographers. To do this I needed to create instructions on how to develop a film to creating your own pinhole camera, this would educate the reader so that they understand 35mm photography more. For example The history behind 35mm and the first camera. The book begins with a short introduction and a brief history behind 35mm with three photographer; George Eastman, William Henry Fox Talbot and Edwin Land who created the first 35mm camera, the negative and positive process and the polaroid. The rest of the book is split into different sections from darkroom techniques to peoples favourite 35mm images. My audience is for anybody who enjoys photography for a hobby or someone who wants to develop their skills and understanding further. I have used a 10 column grid with a gutter of 5pt. This is the same throughout the book, a simple layout with allowance to where imagery, typography etc could be placed, I didn’t want to restrict myself too much.


GRIDS


BASIC GRID

A. D.

A. Gutter: 5pt B. Column width: 16.5mm C. Vertical 10 column grid D. Column height: 25.2mm E. Horizontal 10 column grid

B.

I have used a 10 column grid with a gutter of 5pt. This is the same throughout the entire book, I wanted a simple layout with allowance to where imagery, typography etc could be placed, I didn’t want to restrict myself too much.

E.

C.


A.

MARGINS

Page size: 210mmx 297mm

A. Top: 12.7mm B. Outside: 12.7mm C. Inside: 12.7mm D. Bottom: 12.7mm

B.

I have kept my margins a standard 12.7mm all the way around the page. I wanted to keep it simple so that all my images and typography could be centered easily.

C.

D.


EXAMPLES OF USING GRIDS


TYPOGRAPHY


TYPOGRAPHY

For my book I went with two primary fonts. It took some experimenting and time to find two fonts that looked appropriate, I needed one font to be used in various sizes for the main body of text and titles and I needed the other to overlay images and text. For example on the artist section using the second font to highlight a quotation.

For the main body of text I have used a serif typeface BodoniXT. 12pt. The reason I used this point is because its legible and easy to read.

Bodoni XT Designed by: Manfred Klein Year: 2003

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789!?# %&$@*{(/|\)}


EXPRESSIVE TYPE

For the expressive type I have used a font called Cheddar Jack, a live typeface from Dafont. It fits well as I wanted a typeface that would add some personality. I’ve used this type throughout the book for titles/headings or any expressive content such as quotes.

Cheddar Jack Designed by: Brittney Murphy Year: 2014

ABCDEFGHIJKLM N OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789!?# %&$@*{(/|\)} I have however used a third font which is only used on the front cover of my book. The reason for this is because I needed a narrow font that would sit right with Bodoni. Cheddar Jack didn’t look right as it’s italic and is hard to read when all the words are in capitals. Orator Std is a sans serif font which fitted perfect on the cover.

Orator STD Designed by: John Scheppler Year: : 1962


COLOURS


COLOURS

The majority of images used are taken with a Pentax 35mm film camera. There are a mixture of either black and white or coloured images. This is becasue the experiments in the darkroom had to be developed into black and white images. So this then meant I wanted to add coloured images to add personality and colour into the book. I have used three colours which have been used throughout the book. Each chapter uses a different colour. These three colours are usually used on the expressive typography or titles. I’ve used these pastel colours as I wanted them to act like watermarks.

C=43 M=0 Y=31 K=0


C=22 M=0 Y=5 K=0


C=0 M=13 Y=4 K=0


IMAGERY


IMAGERY

For the imagery, I have used 35mm film photos which have either been taken by me on my Pentax 35mm camera or 35mm images from friends and family which have therefore been scanned in. In some cases I had to use my DSLR as some of the images when scanned in weren’t up to scratch on quality.

When it comes to placing in the images it does vary. Majority of images are central or used as a title page where as when displaying friends images i wanted to use a 4x4 grid so that all the portrait or landscape images are the same size.


STOCK


PAPER STOCK

280 gsm 300gsm Front Cover

For the front and back cover I want a gloss finish that represents photo paper. The insides of the front cover need to be matte so that it fits in with the stock used on the inside. Cover stock needs to be approx, 250gsm so quite heavy.

100 gsm120 gsm Inside Pages

The inside pages need to have a satin finish so that the paper feels nice when turning the page. I also need the stock to be a lighter weight. E.g 115 GSM.


LILY STOCKLEY


Type specimen - "Through the Lens"