REDESIGNING THE WESTONIAN
Why Now? It’s a legitimate question.
After all, The Westonian has served the Westtown community for more than 130 years, so why change it now especially when so much other change is happening at Westtown? Wouldn’t it be better to just keep something as treasured as this magazine the same for a year or two—if not forever? Maybe. But when you think of our strategic goal to improve engagement and communication, it’s impossible to avoid taking a hard look at the single most important outreach effort we produce. The Westonian has served the Westtown community very well for years, and yet it has tremendous untapped potential to do that work even more effectively. That’s the goal of this redesign. We want to keep the magazine fresh and do a better job communicating all that’s going on at school and in our 10,000 strong community.
BY TER RY DU BOW
To our survey in the Fall 2013 issue of The Westonian
195 65
paper surveys were returned
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