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fleur


about fleur : a boutique inspired by the unique (and lovely) qualities of the South and the South of France.


location Downtown Charleston, South Carolina


products fleur seeks to provide a wide range of products focused around gifts and home goods. whether guests are visiting or locals, we wish to give a little something for her to take home and serve as the perfect lifestyle accent. our cafe will serve a variety of hot drinks and pastries to make our guests feel warm and cozy as they stay a while.

shop offerings candles pillows throws perfume tabletop home accents books

cafe offerings coffee tea hot cocoa macaroons croissants scones breads


customer name: eliza anderson age: 28 career: wedding planner income: $50,000/year relationship: married as an active member of the social scene in charleston, eliza often looks to fleur for hostess gifts or for added touches to her own home before a party. eliza also often visits the cafe on her lunch breaks from her office around the corner.


customer name: celia davis age: 46 career: interior designer income: $80,000/year relationship: married with two children at the college of charleston celia looks to fleur for all home needs - whether its her home or a clients. fleur will provide her with the finishing touches for every room as well as a coffee to help her take on her busy schedule.


floor plan cafe bar bar

product zone one

lounge

book shelf

table

couch

chair

table

cash wrap

table chair

table

dining table

shelf

display table

product zone two

display table

product zone three


process


the final shop


fleur


fleur

a shop of your own created by lilly brasili fasm 440 - visual communication in fashion


Fleur - Visual Merchandising