Issuu on Google+

TALES OF THE

TRADE

ses. s e in s u b t has grea y it n u m m g story. d co in ll o e o p g m y r o e c v E ss has a e in s u b t told. a e e b r g o t y r s e a v h E g story in ll e p m o c Every Week of March 26, 2012 • Supplement to the Review • Published by Lillie Suburban Newspapers, Inc.


From left are Crossroads Hair Designers stylists Patti Trinka, Priscilla Royal and Pam Johnson and owner and stylist JoLane Zeiler, who’ll all soon be familiar faces in North St. Paul.

Crossroads Hair Designers comes to North St. Paul

T

o offer more convenience and services for their loyal customers, Crossroads Hair Designers recently made the move from Maplewood to a new customized salon in downtown North St. Paul. JoLane Zeiler, salon owner, says she has kept her eye on the small building because it looked like the perfect spot for her full-service salon. Joining Zeiler at her newlyremodeled location are experienced stylists Patti Trinka, Priscilla Royal and Pam Johnson. Each stylist brings along at least 20 years of experience in styling for men, women and children. They’re familyfriendly, and have generations of families as their customers. Now, the Crossroads crew is excited to extend their expertise to the North St. Paul community. Zeiler, a licensed cosmetologist and barber, offers men’s and women’s cuts plus a full set of services including foils, color, eyebrow waxing, and also enjoys doing men’s fade cuts. Patti Trinka also offers men’s and women’s cuts plus a full set of services including foils, color, eyebrow waxing and special-event styles for formal events such as proms and weddings. Clients can also find wax-

ing services, manicures and pedicures at Crossroads – and will find them reasonably priced. Priscilla Royal adds an extra specialty to her own impressive resume of cutting, styling and foiling expertise. She provides Kera Spa Natural Care to transform any hair texture into smooth, shiny, luxurious locks that last from eight to 12 weeks. Royal’s clients can also try extensions or the new generation of loose, soft perms, which leave naturallooking waves. Pam Johnson adds that she can do anything from roller sets to a brand-new ‘do for clients and stresses any man, woman or child can get just

what they need at Crossroads Hair Designers. To continue to offer the best of the best in personal hair care, all of the stylists at Crossroads Hair Designers receive regular training on the latest trends in services and are involved in continuing education classes. Crossroads Hair Designers is also affiliated with the Minnesota Salon and Spa Professional Association, which upholds professional standards, education and development. Once they’re settled in their new location, Crossroads Hair Designers will host a grand opening to celebrate the move and showcase their

remodeled North St. Paul salon. In the meantime, staff welcomes community residents to stop by for a cut, a chat and a cup of coffee – which is always on at Crossroads Hair Designers. Appointments are preferred with Crossroads Hair Designers’ stylists, but walkins are also welcome. “North St. Paul is such a nice city. This is a great location for the convenience of our customers,” Zeiler says.

CROSSROADS HAIR DESIGNERS Visit us at our

NEW LOCATION! 2509 2 509 E East ast Seventh Sev Avenue N North orth S St. t. P Paul, au MN 55109

651-501-5660 6 51-501

$10 OFF FOR NEW CLIENTS FO

Crossroads Hair Designers Valid April 1st, 2012 through September 1st, 2012.


At Kath, customer satisfaction is guaranteed

F

urnace on the fritz? A/C blowing hot air? For all your heating, cooling and electrical needs, you can count on Kath. Along with a trusted name in the industry, Kath Heating, Air Conditioning and Electrical offers top-notch products, stellar service and a full electrical shop in-house. Thanks to customer satisfaction rates ranging from 98 to 100 percent, Kath has been deemed a “Carrier factory-authorized dealer,” notes manager and master electrician Keith Williams. “Carrier is the industry’s leader,” Williams explains. “They’re constantly updating their products.” In late spring or early summer, Carrier will be coming out with their new long-anticipated “Infinity Control,” a communicating Wi-Fi-enabled touch-screen thermostat. With the new Infinity Control, customers can adjust the home thermostats from any computer with an internet connection or a smart phone anywhere with Wi-Fi. “It’s something people have been asking about and wanting,” Williams says. “It benefits technicians and provides extra comfort for customers. It is calibrated to one third of a degree.” Carrier also recently released a new line of ultra-efficient furnaces that provide up to 98 percent efficiency and added comfort. And if you’re hoping to keep cool this summer for a reasonable cost, consider purchasing a new A/C system from Kath. Last year, Carrier updated their air conditioning product line to maximize performance and efficiency, notes sales representative Jim Manos, and when people upgrade, they get Carrier’s earthfriendly Puron air conditioning system. The old R-22 Freon refrigerant that’s been used in air conditioning for years is being phased out,

All Kath products are installed by Kath employees, not subcontractors, Williams notes, and customer satisfaction is guaranteed. From left to right; Servicemen Gary Carlson, Antone Cumpian and Brent Golaski.

Manos says, and an environmentally-friendly Puron system will give customers better performance, lower utility costs, and fewer repair bills. “It’s a more dependable unit all around,” explains sales representative Brad Hansen. Customers who have replaced their furnace and air-conditioning systems lately have seen average energy savings of about 35 to 45 percent, Manos says. And those looking for even more energy savings can achieve them without digging up their landscape for geothermal systems. Carrier’s new inverter-technology heat pump gives homeowners equivalent heating compared with ground-source geothermal heat pumps. Whether you’re looking to upgrade to a new system or repair an old one, you can always count on the staff at Kath. All Kath products are installed by Kath employees, not subcontractors, Williams explains, and Kath technicians are

‘A tuned-up furnace is a happy furnace’ says longtime service coordinator Rodney Johansen. Regular maintenance for furnace and air systems isn’t just a good idea — it’s a money-saving must. “Cleaning and maintenance keep that system working effectively and efficiently so your savings don’t drop,” Johansen explains. “Your furnace is a moving mechanical system just like your car’s engine. “Nobody buys a new car and then doesn’t change the oil for five years. Your car needs regular attention to be kept running in top shape, and so do your home’s heating and cooling systems.”

certified by the North American Technician Excellence program and licensed with St. Paul and Minneapolis competency cards. Employees always pulls all necessary permits for every job, Williams adds, taking that burden off the homeowner as well as ensuring a high-quality, code-compliant installation.

Have you felt abandoned by another company during a January furnace outage? Kath provides 24-hour-a-day service during the heating season, and customers can also take comfort in knowing that when they call during daytime hours, they’ll always be greeted by friendly office staff, such as service manager Rodney Johansen or office manager Sue Tubman. Tubman goes above and beyond to ensure customers get any rebates available to them; she even fills out the necessary paperwork so all customers have to do is sign on the dotted line.“If we offer a rebate, we make sure our customers get it,” Tubman says. Customers can also purchase filters on Kath’s website at www.kathhvac.com. Kath Heating, Air Conditioning and Electrical is a division of Kath Fuel Oil Service Co. Inc. Thanks to its dedication to reliable products and expert staff, the familyowned company has remained in business since 1944. “At Kath, 100 percent satisfaction is guaranteed,” Williams says. “We want absolutely no unhappy customers.”


“Pull up a chair!” this group says. The Father’s Day Fish Fry is one of the many special days on Oak Meadows’ calendar. From celebrations to visits from art instructors, authors and performing groups, there’s plenty to see and do on the Oak Meadows campus. Organized trips for shopping and other events offer easy transportation and the opportunity to see the sights with friends. Carl, a former farmer, describes crop planting and farm life during a special art project at Oak Meadows. He crafted a clay tile of an ear of corn and a church, to represent his faith and life. Oak Meadows’ goal for all tenants is to provide opportunities for personal, spiritual, social and educational enrichment.

Oak Meadows: Life to the fullest

Last Valentine’s Day, Chaplain Carol performed a special wedding-vow renewal ceremony. Oak Meadows offers non– denominational worship services, Bible Study, Devotions, Rosary, hymn songs and partnerships with local churches. Giving back to the community is second nature to Oak Meadows residents, who have helped with every part of the Oakdale community’s “Holiday Helping Hands” drive. Tenants, staff and volunteers purchase gifts, wrap them and assist in delivery – they’re the “elves” you’ll see accompanying Santa to his stops in the Oak Meadows bus!

Oak Meadows Senior Living 8131 4th St N~Oakdale, MN 55128 www.oak-meadows.org 651-578-0676

April 12, 2012 4:30-6:30 p.m. Who wouldn’t love living in the natural setting at Oak Meadows – with walking paths through colorful flowers and landscaping? Best of all, tenants can enjoy the outdoors – and the well-appointed, spacious apartments and common gathering areas inside – without worrying about year-round yard work and home upkeep. Tenants especially enjoyed personal visits from members of “Up With People” following their singing performance. Special activities, such as the first-ever Tartan High School Relay for Life on the Oak Meadows campus and Mounds Park Academy’s annual second grade writing project, bring seniors and students together – to the benefit of both!

Oak Meadows Artist Reception Oakdale Discovery Center Tenant artists who participated in our art camp will be displaying their clay tile work at the Discovery Center art gallery the month of April. An open house reception for the artists will be held on April 12th. The public is invited to attend this FREE event. Refreshments will be served. The Discovery Center is located at 4444 Hadley Ave N, Oakdale, MN 55128 Voted “Best Assisted Living” since 2001 & “Best Senior Retirement Community” since 2003 by Lillie News readers.


Left, Excel Pawn and Jewelry in Maplewood is located on the northeast corner of Rice and Larpenteur. Right, Excel Pawn offers a clean, friendly place to pawn goods and shop deeply-discounted merchandise. Knowledgeable staff are ready to answer all your questions.

Get your money’s worth at Excel Pawn and Jewelry in Maplewood

S

ince 1995, Excel Pawn and Jewelry in Maplewood has provided customers with a clean, friendly place to pawn goods and get deep discounts on a wide variety of items. Now, more than ever, people are turning to pawnbrokers when they’re in need of a short-term loan, or simply when they’re shopping for the best-priced merchandise in town. Business is booming at Excel Pawn and Jewelry, and they’ve recently expanded by about 3,000 feet to make room for more merchandise. Excel Pawn showcases an extensive collection of jewelry including gold, silver, diamond rings and top-of-the-line watches such as Rolex. Customers find that on average, jewelry they bought at Excel Pawn appraises for more than double the

purchase price at a traditional jewelry store. Excel Pawn also carries an alwayschanging variety of liquidation merchandise – mainly clearance or returned items from major national retailers – for a fraction of the retail price. At Excel Pawn, you’ll find musical instruments, flat screen HDTVs, home audio, car audio, tools, DVDs, sporting goods, video games and systems, other electronics and much more. And it pays to check the inventory regularly for one-of-a-kind bargains. “People regularly shop us to see what’s new,” says longtime manager Marcus Doolittle. “And people pawn the same kinds of items they love to buy, so they stop back often, too.” “The pawning process isn’t intimidating, Doolittle explains – just bring in an item of collateral and receive a loan, typically between about $10 and $150. Loans

can even stretch into the thousands, he adds, and Excel Pawn will also buy any item with a high quality resale value outright. Excel Pawn is also the neighborhood jewelry headquarters. The store guarantees all jewelry pieces are genuinely as they’re described, and also offers expert jewelry repair, ring sizing and related services. The difference between Excel and other pawnshops is attention to detail and customer service. Every piece of merchandise is checked to ensure ultimate customer satisfaction, Doolittle adds, and the knowledgeable staff are ready and willing to answer all your questions. “I have a really great team here,” Doolittle says. “ Everybody has a niche, and they’re experts on certain items. A lot of times, staff can even easily repair items to get them working like new.” Excel Pawn’s trustworthy “put the customer first” business philosophy is

what keeps people coming back, Doolittle says proudly. Customers often ask for an employee by name, and Excel does business with multiple generations of the same family. “The staff here form bonds with customers,” Doolittle says. “They offer service and knowledge people don’t find elsewhere, and that’s why we do well.” Excel Pawn and Jewelry is a member of the National Pawnbrokers Association and complies with all federal, state and local laws and regulations. Stop in Excel Pawn and Jewelry in Maplewood to get the best value for your dollar, or visit one of their other three Twin Cities metro area locations in St. Louis Park, Champlin and Shakopee.

EXCEL PAWN & JEWELRY

FREE DVD MOVIE 1000’s of Titles in Stock One per customer. Expires 4/30/12

FOUR LOCATIONS F TO SERVE YOU

The shop has recently expanded to make room for more merchandise – flat screen HDTVs, tools, sporting goods and much more.

MAPLEWOOD

ST. LOUIS PARK

Crown Plaza Center 1700 Rice Street 651-488-0008

Texa Tonka Shopping Center 8008 Minnetonka Blvd 952-920-1588

SHAKOPEE

CHAMPLIN

450 1st Ave West 952-445-1876

11351 Aquila Drive No 763-421-7296

Monday to Friday 10 am to 8 pm - Saturday 9:30 am to 7 pm and Sunday 11am to 5pm


Greg Foote Jewelers – service and selection for all occasions

W

hatever the occasion – an anniversary, wedding, birthday or traditional holiday – Greg Foote Jewelers is the place to shop for a perfect, personalized gift. Greg Foote owns the jewelry studio in Oakdale and also provides the full service for his customers, with the help of Jean Hoerth, a graduate gemologist with credentials from the Gemological Institute of America. Foote has more than 30 years’ experience in goldsmithing and the jewelry business and was an independent contractor at the respected Bockstruck Jewelers in downtown St. Paul. He opened Greg Foote Jewelers five years ago to offer his expertise in jewelry repairs and custom designs. “We’re a neighborhood store, and customers can talk directly to the person who repairs or makes their jewelry,” Foote says. Making an important purchase, such as an engagement ring, can be stressful, but Foote can help with all of the details and provide plenty of options within a customer’s price range. Foote provides consultation to discuss what the customer is looking for and determine the preferred shape and weight of the stone and price range. Customers may find a ring they love in Foote’s current inventory, or he can create a personalized ring incorporating a family heirloom stone. Other options are available for both women and men. For men, Greg Foote Jewelers has rings, bracelets, cuff links and heavier chain necklaces. For women, earrings, pendants, chains, rings and pearls are sure to please. Jewelry on display includes sterling silver, gold and platinum. Foote has recently added a line of designer necklaces that serve as a colorful accessory for women – for a reasonable price. New products for 2012

include a line of engagement rings for women and a line of wedding bands for both men and women. And, Foote and Hoerth can bring family heirlooms from generations ago back into tip-top shape. Their services include ring sizing, pearl and bead re-stringing, watch and clock repairs and giving life to broken jewelry, from tangled chains broken clasps. Repairs are done in-studio, Foote adds. Additionally, Foote can tackle fixes on the most delicate pieces with the addition of a new laser welder, he says. The welder performs repairs with pinpoint accuracy. “There is a lot we can do with the laser welder that we couldn’t do before,” Foote says. “Now, we can repair jewelry that includes stones that are vulnerable to heat or the settings of enamel pieces that you can’t repair with a torch.” The precision of the laser welder allows the jeweler to fuse original metal and that makes a big difference, Foote explains. “I was very excited when Greg decided to purchase a laser welder,” Hoerth adds. “I have prior experience working with a laser welder and I knew exactly what it could do.” Lastly, Foote provides services to help maintain the value of family pieces over time and ensure they carry up-to-date appraisals. Their appraisal of any jewelry piece comes with assurance, and a record of the item’s value will remain intact. Foote keeps a computer file as well as a paper copy in his studio, and takes photos for each appraisal, he says. Most of all, customers can trust they will find the perfect fit at Greg Foote Jewelers, with a piece that will stand the test of time. “I like customers to know exactly what they’re getting,” Foote says. “I also like that my customers get to know me along the way and I look forward to being their family jeweler for generations to come.”

Greg Foote Jewelers Personal Jewelry Services

Fine Jewelry • Jewelry Repair Specialists Diamonds & Colored Stones • Jewelry Appraisals

651.227.7324 Hours: Monday - Friday 9:30 a.m. - 5:00 p.m. Other times by appointment.

1075 Hadley Ave. N., Suite 100 • Oakdale, MN 55128

footeprints@q.com www.gregfootejewelers.com

Greg Foote Jewelers specializes in jewelry repair but also offers a wide variety of pieces to choose from in the studio’s showroom. Below, Owner Greg Foote.

Below, Gemologist Jean Hoerth demonstrates the ease and efficiency of working with a laser welder, a recent addition to Greg Foote Jewelers.


A local agent you can trust at i-Care Insurance

B

uilding an insurance company that cares for its clients is what Jennifer DahlblomVarness was inspired to do when she opened the doors of i-Care Insurance this past January. This brand new agency specializes in life and health insurance and offers a welcoming environment where clients can get one-on-one advice on products that best serve them. Varness has been in the insurance industry for six years and recently made the decision to start her own independent agency. Varness says she appreciated the small neighborhood feel of her previous office, and wanted to keep that same spirit of community when she opened her own business in Maplewood – just one block away from St. Paul’s East Side. “I have good relationships with my clients and really get to know them as well as their families,” says Varness. “It’s called i-Care because I really do care about my clients.” Varness is an insurance broker, meaning she is independent and can recommend products from many companies, including most big-name companies. This gives her clients a wide variety of options to choose from, so they can pick one that fits their needs. Options can be customized for each individual – even a husband and wife may choose different plans. Varness adds that the major changes happening in the health care field factored into her decision to open her own business. “I wanted to be ahead of the game with that knowledge and be able to answer questions for my clients when everything does change,” she says, adding that in today’s economy many employers may be dropping benefits to keep costs down. This has more people looking out for individual plans, which can be a confusing and frustrating process on

“It’s called i-Care because I really do care about my clients.” Jennifer DahlblomVarness

Jennifer Dahlblom-Varness has been in the insurance industry for the past six years and recently opened her own business, i-Care.

their own. Varness can guide them to plans that cover their needs. Specializing in Medicare, Varness often works with senior citizens – a growing population now that many baby boomers are hitting the age of 65. Working with senior citizens is a pleasure for her, Varness says, and they especially appreciate her knowledge and role as an independent advisor. “They remember and value a simpler time when it was all about the local businesses,” she explains. Varness has chosen to raise her 10-year-old son on St. Paul’s East Side, and says she enjoys the sense of community that the neighborhood brings to her business. Because of this, she also does her part to help the community by serving on the WBABA board of directors, participating in local health fairs and presenting informational community meetings at local libraries and community centers. Stop into i-Care Insurance to see why Varness might just meet all your insurance needs as your new trusted agent.

i-Care Insurance just opened its doors in January. Varness did some major renovations at this location to create a comfortable, homey feel.

Are Your Retiree Benefits Changing? We are a local agency specializing in Life and Health Insurance Families • Individuals • Small Businesses Employed • Unemployed • Retired Just opened January 2, 2012! On the corner of McKnight & Minnehaha

FREE Consultations!

Please call or stop by and visit! 2259 Minnehaha Ave. E, Suite 2 • Maplewood, MN 55119


Alerus Financial: A valued community bank dedicated to acting in customers’ best interests

C

Committed to acting in our customers’ best interest is the guiding principle at Alerus Financial. The result: customers are confident moving ahead, knowing they have a strong, knowledgeable partner as committed to their financial success as they are. “We get to know our customers, learn how we can help them and take the approach of being in a partnership,” explains Scott Johnson, who oversees the day-to-day operations at the two Alerus locations in Oakdale and Maplewood. Alerus Financial has always been a community bank known for building long-term relationships. “First and foremost, we look out for our customers’ best interests,” explains Johnson. “We focus on delivering products and services that can help our customers throughout their lifetime. With the depth of products and services we have, Alerus Financial can truly service a customer from their first savings account through retirement.” To take advantage of all Alerus Financial offers, customers are given one point of contact. This is helpful when a customer wants to start a business, buy a house, or save for their retirement, but doesn’t know where to start. “The financial world can be challenging, so we set out to make it as easy as possible. Customers don’t have to navigate through the bank on their own, they just talk to their one point of contact and he or she will help them with whatever they need,” says Johnson. Many Alerus employees have been in banking 20 years or more, giving customers access to the experts they need all under one roof. That means customers get the right advice the first time. “Nobody ever has to feel like ‘Maybe I’m talking to the wrong guy’ at our banks,” Johnson says. “All customers – from small and commercial businesses to personal accounts – receive that same individualized attention. When we talk to a prospective or existing customer, we fact-find first and then come up with solutions and/or ideas that we think will work for them.” Clients are able to choose from a broad range of services and products, including banking, mortgage, trust and investments and retirement planning. Business owners find Alerus’ experts especially helpful in setting up 401(k), profit sharing and pension plans, as Alerus can tailor the options to fit each company’s needs. Another offering available at Alerus is mortgage lending. Through the mortgage division of Alerus, consumers receive easy-tounderstand information on the bank’s varied selection of home loans and attractive interest rates.

You’ll see familiar faces at the Alerus Financial Bank in Oakdale on Helena Avenue North just off Tenth Street. Many staff members have worked at the bank for a decade or more.

From left to right, Bob Hartzell, Twin Cities retail market manager; Jane Sullivan, customer service supervisor; Jason Kroll, customer service supervisor; Scott Johnson, manager of the two banks’ day-today operations; Angie Propp, relationship manager; and Barb Sheldon, relationship manager.

The full-service Alerus Financial community bank in Maplewood is a familiar sight along White Bear Avenue, across from Rainbow Foods.

Oakdale | 651.289.4110 990 Helena Ave. N. Maplewood | 651.288.2300 2420 White Bear Ave. N. alerusfinancial.com

Staff connects with community through White Bear Avenue Parade.

Member FDIC

Cutting-edge electronic banking While many customers do their banking in person at the Maplewood and Oakdale branches, Alerus also offers convenient options for electronic banking, including mobile banking and online banking. Alerus Mobile Access, or mobile banking, allows you to bank anywhere safely and securely from the palm of your hands. Simply use your mobile device to check your account history, account balances, transfer money from one account to another, or receive alerts. With online banking, customers can quickly access all their account information, transfer funds and pay bills online, whether they’re at home, their workplace, or far away on a business trip or beach vacation. And they can be assured that Alerus’ online banking services are protected with the latest security technology. The user-friendly websites explain all the bank’s products, from Alerus’ debit card rewards program and ATM fee refunds, to auto loans and investment services. Alerus business customers can even process checks faster online through remote deposit,

which saves valuable time by eliminating the need for daily trips to the bank.

Connecting with community Chip Norris, market president of Alerus Financial in the Twin Cities, notes that Alerus has a long history of banking, with roots stretching back more than a century. “The bank has shown a great deal of staying power, having a history dating back to 1879 Five years ago Alerus, which is headquartered in Grand Forks, N.D., identified the Twin Cities as a growth market for the company and has been here ever since.” Alerus found a warm reception from the Maplewood and Oakdale communities, and Alerus is eager to build on that foundation of good relationships. “We fully intend to expand and grow our presence here,” Norris says. Johnson adds that Alerus Financial supports community projects, both financially and with volunteer efforts. “Decisions are made locally as to what we choose to support.” “We have a unique program called ‘Connect with the Community.’ It’s a compa-

Case study: Schoonover Bodyworks & Glass COMPANY PROFILE Mike Schoonover’s grandfather borrowed $50 in 1983 and started an auto body repair business in St. Paul. That investment was the foundation of a business that has carried through three generations. Today, Schoonover Bodyworks and Glass has 30 employees and locations in Shoreview and Stillwater.

SITUATION For Mike Schoonover, Red’s grandson and now the company’s president and CEO, trusted relationships are a

cornerstone of his business, whether he’s working with a Schoonover customer, vendor or service provider. Unfortunately, that wasn’t the case at his past banks. “We were with a large national bank and then a smaller regional bank, and to say that we were disappointed with the service would be an extreme understatement,” Schoonover says. “Our relationship managers would come and go. There just wasn’t any stability.”

ny-sponsored volunteer program where employees are given paid time off to volunteer and give back to organizations that are meaningful to them.” Norris points out that Alerus Financial is a regional force of strength and stability, and prudently manages their business and their customers’ business. “Alerus manages risk consistently and as a result is a top-tier ranked bank regarding

SOLUTION After years of second-rate service, Schoonover searched for a bank that truly valued relationships. “We were looking for stability and for a solid banking relationship. That’s exactly what we found in Alerus Financial. They’ve been able to give us everything we need.” Following a downturn several years ago in the collision-repair business, Alerus consulted with Schoonover as he expanded his firm’s offerings. Schoonover Bodyworks and Glass now offers mechanical and glass work, and is one of just four

its financial soundness.” In fact, Alerus’ performance is in the top quartile of all banks across the United States. Alerus Financial was also named 83rd to the top 100 best performing community banks between $500 million and $5 billion by SNL Financial in 2011. Alerus Financial has experienced bankers, a rich history in the communities they serve, and

Volkswagen-certified collision-repair services in the metro area. “We knew we needed to create more services that would benefit our customers, yet fit within our core business model,” Schoonover notes. He had peace of mind in knowing that Alerus is behind him during the expansion. “They’ve always told us that they’ll be there for us. There’s a very high level of trust, and they’ve given us the confidence to move our business forward.” And Schoonover knows Alerus will be there to support him in the future. “I see nothing but good things ahead.”

an enduring commitement to listen to their customers and provide them with the most advantageous financial solutions possible. Johnson sums up the Alerus Financial strategy: “What we do is relationship banking. We come in everyday and we work to make people’s lives better and do what’s right for them.”


Alerus Financial: A valued community bank dedicated to acting in customers’ best interests

C

Committed to acting in our customers’ best interest is the guiding principle at Alerus Financial. The result: customers are confident moving ahead, knowing they have a strong, knowledgeable partner as committed to their financial success as they are. “We get to know our customers, learn how we can help them and take the approach of being in a partnership,” explains Scott Johnson, who oversees the day-to-day operations at the two Alerus locations in Oakdale and Maplewood. Alerus Financial has always been a community bank known for building long-term relationships. “First and foremost, we look out for our customers’ best interests,” explains Johnson. “We focus on delivering products and services that can help our customers throughout their lifetime. With the depth of products and services we have, Alerus Financial can truly service a customer from their first savings account through retirement.” To take advantage of all Alerus Financial offers, customers are given one point of contact. This is helpful when a customer wants to start a business, buy a house, or save for their retirement, but doesn’t know where to start. “The financial world can be challenging, so we set out to make it as easy as possible. Customers don’t have to navigate through the bank on their own, they just talk to their one point of contact and he or she will help them with whatever they need,” says Johnson. Many Alerus employees have been in banking 20 years or more, giving customers access to the experts they need all under one roof. That means customers get the right advice the first time. “Nobody ever has to feel like ‘Maybe I’m talking to the wrong guy’ at our banks,” Johnson says. “All customers – from small and commercial businesses to personal accounts – receive that same individualized attention. When we talk to a prospective or existing customer, we fact-find first and then come up with solutions and/or ideas that we think will work for them.” Clients are able to choose from a broad range of services and products, including banking, mortgage, trust and investments and retirement planning. Business owners find Alerus’ experts especially helpful in setting up 401(k), profit sharing and pension plans, as Alerus can tailor the options to fit each company’s needs. Another offering available at Alerus is mortgage lending. Through the mortgage division of Alerus, consumers receive easy-tounderstand information on the bank’s varied selection of home loans and attractive interest rates.

You’ll see familiar faces at the Alerus Financial Bank in Oakdale on Helena Avenue North just off Tenth Street. Many staff members have worked at the bank for a decade or more.

From left to right, Bob Hartzell, Twin Cities retail market manager; Jane Sullivan, customer service supervisor; Jason Kroll, customer service supervisor; Scott Johnson, manager of the two banks’ day-today operations; Angie Propp, relationship manager; and Barb Sheldon, relationship manager.

The full-service Alerus Financial community bank in Maplewood is a familiar sight along White Bear Avenue, across from Rainbow Foods.

Oakdale | 651.289.4110 990 Helena Ave. N. Maplewood | 651.288.2300 2420 White Bear Ave. N. alerusfinancial.com

Staff connects with community through White Bear Avenue Parade.

Member FDIC

Cutting-edge electronic banking While many customers do their banking in person at the Maplewood and Oakdale branches, Alerus also offers convenient options for electronic banking, including mobile banking and online banking. Alerus Mobile Access, or mobile banking, allows you to bank anywhere safely and securely from the palm of your hands. Simply use your mobile device to check your account history, account balances, transfer money from one account to another, or receive alerts. With online banking, customers can quickly access all their account information, transfer funds and pay bills online, whether they’re at home, their workplace, or far away on a business trip or beach vacation. And they can be assured that Alerus’ online banking services are protected with the latest security technology. The user-friendly websites explain all the bank’s products, from Alerus’ debit card rewards program and ATM fee refunds, to auto loans and investment services. Alerus business customers can even process checks faster online through remote deposit,

which saves valuable time by eliminating the need for daily trips to the bank.

Connecting with community Chip Norris, market president of Alerus Financial in the Twin Cities, notes that Alerus has a long history of banking, with roots stretching back more than a century. “The bank has shown a great deal of staying power, having a history dating back to 1879 Five years ago Alerus, which is headquartered in Grand Forks, N.D., identified the Twin Cities as a growth market for the company and has been here ever since.” Alerus found a warm reception from the Maplewood and Oakdale communities, and Alerus is eager to build on that foundation of good relationships. “We fully intend to expand and grow our presence here,” Norris says. Johnson adds that Alerus Financial supports community projects, both financially and with volunteer efforts. “Decisions are made locally as to what we choose to support.” “We have a unique program called ‘Connect with the Community.’ It’s a compa-

Case study: Schoonover Bodyworks & Glass COMPANY PROFILE Mike Schoonover’s grandfather borrowed $50 in 1983 and started an auto body repair business in St. Paul. That investment was the foundation of a business that has carried through three generations. Today, Schoonover Bodyworks and Glass has 30 employees and locations in Shoreview and Stillwater.

SITUATION For Mike Schoonover, Red’s grandson and now the company’s president and CEO, trusted relationships are a

cornerstone of his business, whether he’s working with a Schoonover customer, vendor or service provider. Unfortunately, that wasn’t the case at his past banks. “We were with a large national bank and then a smaller regional bank, and to say that we were disappointed with the service would be an extreme understatement,” Schoonover says. “Our relationship managers would come and go. There just wasn’t any stability.”

ny-sponsored volunteer program where employees are given paid time off to volunteer and give back to organizations that are meaningful to them.” Norris points out that Alerus Financial is a regional force of strength and stability, and prudently manages their business and their customers’ business. “Alerus manages risk consistently and as a result is a top-tier ranked bank regarding

SOLUTION After years of second-rate service, Schoonover searched for a bank that truly valued relationships. “We were looking for stability and for a solid banking relationship. That’s exactly what we found in Alerus Financial. They’ve been able to give us everything we need.” Following a downturn several years ago in the collision-repair business, Alerus consulted with Schoonover as he expanded his firm’s offerings. Schoonover Bodyworks and Glass now offers mechanical and glass work, and is one of just four

its financial soundness.” In fact, Alerus’ performance is in the top quartile of all banks across the United States. Alerus Financial was also named 83rd to the top 100 best performing community banks between $500 million and $5 billion by SNL Financial in 2011. Alerus Financial has experienced bankers, a rich history in the communities they serve, and

Volkswagen-certified collision-repair services in the metro area. “We knew we needed to create more services that would benefit our customers, yet fit within our core business model,” Schoonover notes. He had peace of mind in knowing that Alerus is behind him during the expansion. “They’ve always told us that they’ll be there for us. There’s a very high level of trust, and they’ve given us the confidence to move our business forward.” And Schoonover knows Alerus will be there to support him in the future. “I see nothing but good things ahead.”

an enduring commitement to listen to their customers and provide them with the most advantageous financial solutions possible. Johnson sums up the Alerus Financial strategy: “What we do is relationship banking. We come in everyday and we work to make people’s lives better and do what’s right for them.”


Left, brothers Terry and Dan Furlong first began serving the communities of North St. Paul and Oakdale more than two decades ago. Right, Dan and Terry Furlong in front of their new store in 1990.

Furlong’s Liquor celebrates

A

fter a quartercentury in business on the same land their grandfather farmed, Dan and Terry Furlong are proud of how far Furlong’s Liquor has come, and they hope to power through 25 more years. “We want to show our sincere appreciation for all our customers who’ve supported us through the years,” Dan says. Dan and Terry are the third generation of the Furlong family to do business on the corner of Highway 36 and Century Avenue, where they grew up helping their parents at a clothing store in the same location. Since the business first opened, the store space has increased from 900 square feet to 4,200 square feet, and the selection has increased, as well.

From Absolut to Zinfandel With their experience, Dan and Terry can recommend the perfect beverage for any occasion. Their inventory includes popular beers and liquors, along with specialty microbrews, which have gone mainstream in recent years. And who could have predicted 25 years ago that

The family and staff at Furlong’s appreciates your business.

the store would be carrying alcohol-infused whipped cream and marshmallowflavored vodka? Terry notes Furlong’s is pleased to offer a selection of local beers and wines, including bottles from the Cannon River Winery in Minnesota. The wine room, which was added to the store eight years ago, is a trip across the world in itself, with bottles from West Coast vineyards, Australia,

Canada, France, Italy, Mexico and Spain. “We’re a one-stop shop, from A to Z – from Absolut to Zinfandel,” Terry says.

Hometown hospitality Throughout the years, Dan and Terry have made many new friends and connected with old friends thanks to Furlong’s Liquor. Because the store is located on their grandfa-

ther’s farmland, they’ve even met several people who knew their parents and grandfather. “It’s great when people come in who knew our grandfather,” Dan said in an article published in the 1990s. “They know how the area developed and changed over the years, and we are learning the history of the area from our customers.” In another article published in 1988, Terry said he and Dan wanted to carry on the family tradition of offering friendly service with a smile on what came to be known as Furlong’s Corner. “Mom ran the (clothing) store for three or four years, and she put a lot of time and effort in establishing the area as Furlong’s Corner,” Dan explains. From their first day in business to today, the brothers are committed to providing the best customer service possible. They will special-order products for customers if they’re not carried in the store; however, it’s rare for customers not to find something in the Furlongs’ expansive product line. Customers who’ve located a hard-to-find favorite or come across a new product often tell Dan and


Furlongs’s Liquors is the place to buy beverages for any occasion. Dan and Terry have the experience to recommend the perfect brew or vintage, and can make special orders, too.

25 years in business

Cu stom ers

!

metown Serv Ho City Select ice, io n Big

The brothers say they’ve had fun working together and meeting new people over the last 25 years.

a h T g A Great Bi

o Y nk

VOTED “BEST WINE, BEER SELECTION AND BEST SERVICE FOR A LIQUOR STORE”

Watch for us on

Join our Brew Club!

al

Twin Cities area. They are proud to celebrate 25 years at Furlong’s Liquor, and they are ready to tackle the next 25. “It’s been a pleasure having my brother as my business partner for 25 years,” Dan says. “It’s not just customers here; it’s family.”

rL oy

Terry the store is much larger inside and stocks more varieties than they expected, Terry says. “We don’t have big, flashy displays, but we carry more products on the shelf,” Terry says. “We do have a huge product line.” Terry and Dan add that they hope to continue expanding their product line and drawing in new customers from across the

u O

o T u

FURLONG’S LIQUOR

25 DAYS OF SALES!

Tastings throughout April 7th our Anniversary Sale May 5th RexGoliath G 750 ml

4

25

$

Exp. 5/5/12

Hangar 1 Vodka 750 ml

17

$

99

Exp. 5/5/12

1/2 blk. off Hwy. 36 on Century/120 • Oakdale • 651.779.7757 • Late Night Liquors - Open til 10

Miller Tri Brand 24 cans

15

$

99

Exp. 5/5/12

Blackstone B 750 ml

7

$

25

Exp. 5/5/12

Jest Red

750 ml

8

$

25

Exp. 5/5/12

www.FurlongsLiquor.com


Enjoy the sunshine in your well-appointed community room.

When you need a good book, choose one from the on-site library.

Cardinal Pointe in Maplewood Oh yes, you can afford to live here!

A

s an individual or couple interested in active senior living, owning your unit at Cardinal Pointe in Maplewood means you reap the tax advantages while you enjoy the carefree lifestyle — no snow to shovel, lawn to mow or appliances to replace. The complex is managed by Presbyterian Homes, but owned by you! You buy a share, which grows in value and provides equity until that share is sold. And when you first decide to “buy in” that amount ranges from $33,000, to $65,000, depending on the size of your unit. It is only about a third of the unit’s actual value. Each year that you live at Cardinal Pointe you gain 2% value on the unit plus the principal amortization. The complex is tucked into a quiet area located on a serene walking path, yet is near major roadways as well as minutes from Maplewood Mall and St. John’s Hospital. The monthly fee currently ranges from $760-$1,326 and has only increased by less than 1% each year. That fee covers everything except your electric bill, Internet service and personal property insurance. Cardinal Pointe residents are considered homeowners, under state and federal tax law, so you have the right to deduct your share of the building mortgage interest and real estate property taxes from your individual tax return. Decisions remain under the control of the cooperative membership – that’s you! Residents elect a Board of Directors which hires a management company to keep everything operating and in good condition. And, when the kids move away, you tire of the chores and you’re ready to downsize as many seniors do, you sell your single family

residence, and your investment at Cardinal Pointe of Maplewood leaves the majority of that sale price for travel or investment. Cardinal Pointe offers three floors of active senior living –108 units, each on a single level – and nearly every one with a deck or patio! Heated underground parking with a car wash bay is just another of the many features at Cardinal Pointe of Maplewood. There’s also the security of knowing a fulltime maintenance worker is right on site ready to fix anything in your unit, including the repair or replacement of appliances. Even carpets are replaced on a scheduled basis. Residents enjoy a wide variety of clubs, committees, and social activities to keep busy, from casino trips and shopping excursions to on-site programs such as card games and bocce ball. And when you’re ready for some traveling, pack your bags and lock the door, It’s that simple. Let’s say that after a few years you’ve had enough of the active lifestyle. As the managing agent, Presbyterian Homes facilitates the sale of your unit and also gives you priority access to the next level, whether that’s assisted living, rehab, a nursing home or memory care in one of its 35 properties located throughout the metro. No doubt you have plenty of questions on this common-sense lifestyle – created to provide a social environment with ownership control – and we’ll be happy to answer them, so give us a call, come on by and take a look!

After a day filled with activities, or even just taking it easy, getting together and exchanging stories is part of the fun.

Cardinal Pointe of Maplewood

OPEN FOR TOURS Wednesday, April 4th, 10AM - Noon One of The Area’s Finest Senior Cooperatives

3003 Hazelwood Street

In Maplewood Across from St. John’s Hospital

651-748-9902 Enjoy Active Independent Living Designed Just For You • Ownership in the cooperative • Activities Galore • Convenient location to churches, mall, library, restaurants • Fitness room and easy access to walking paths To learn more about this great lifestyle, stop by or call with questions. www.cardinalpte.com

Share Cost Starts at $33,000

No excuses now for not exercising in your well-equipped workout facility!

Includes: • Direct TV • Heated Garage with Storage Cabinet • Telephone • Car Wash Bay in Garage All Appliances • Heat & Water • Indoor & Outdoor Maintenance Including WASHER & • Trash Removal • Taxes & Insurance On The Structure DRYER • Controlled Access, Smoke Free Campus!


Left, owner Roger Westerling and mascot “Sonny” welcome coin enthusiasts to The Truman Company. Right, Westerling has offered trustworthy appraisals of coins for 36 years.

The Truman Company: a trusted name in coins

W

hen it comes to navigating the world of rare coins and precious metals, people have found a trusted guide in Roger Westerling for well over three decades. Sometimes, customers come to The Truman Company to find out the value of a coin or a coin collection so they can sell it. Others want an appraisal so they know a little more about their possessions, says Westerling, owner of The Truman Company in Roseville. And, in a scene that echoes Westerling’s own past, sometimes a neophyte walks in with a coin and a certain gleam in the eye – and leaves with a wealth of knowledge and a newly-minted passion for coins. After 36 years in business, there are plenty of repeat customers at The Truman Company. Westerling’s recipe for continued success is simple: unmatched knowledge of his field and a commitment to building and keeping trust. “We focus on good service and honesty.” Westerling is a life member of the American Numismatic Association with an A+ rating with the Better Business Bureau. He’s been trusted with collections that are too big for their owners to bring into the office. This is where his sterling customer service really shines. “I’m more than happy to come out to their home or bank,” he says. Either in-store or off-site, he spends whatever time it takes to make sure he’s provided a meticulous appraisal. And if someone is interested in selling a collection, they can be assured Westerling won’t “cherrypick” a few valuable coins and leave them with the rest. He says it’s only fair to do business on their terms, and with his experience and contacts, he can handle a wide range of inventory. “There’s a market for everything,” he says. For one thing, the business

In their words Think the coin business is chancy, confusing and, well, rigged against you? These clients of The Truman Company found that with the right advisor, it isn’t. “Once my wife and I determined that we wanted to have precious metals in our portfolio, we contacted one of the highly advertised national providers of these products. The discussion was clear, but the process

Westerling began as a storefront for local customers now counsels people from thousands of miles away. Thanks to the digital age, The Truman Company now counts an estimated 2,500 active clients around the country. Westerling learned the trade from his uncle Truman, a California coin dealer who crisscrossed the country in a quest to find the most coveted coins. “Every time he visited my family, he gave me a coin that had an interesting history. His hope was that I would foster a real interest in rare and unusual coins,” Westerling says. And it worked! While old coins appreciate gradually, precious metals have seen a dramatic spikes in value. From 2002 to 2012, the value of silver went up 456 percent and gold 478 percent. “I honestly think the prices for gold and silver will continue to rise during our lifetime,” Westerling says. The Truman Company has also undergone some major changes in the past year – moving to a new suite that doubled the space to accommodate additional staff and an increased client base. But the business is still easy to find, at the same office building.

felt cumbersome. . . Just prior to making the phone call to finalize the purchase, we contacted The Truman Company for a second opinion. We were very glad we did. Roger made sure we understood the entire buy-sell process, all the fees involved and what to expect after the sale. We made the purchase through Truman and the products were delivered directly to our front door within days. We felt that we were important to them and that they would take care of any issues that might arise. We will definitely use them

Another addition to the suite: space for a dog bed and water bowl for “Sonny,” a Lab-retriever mix – golden retriever, of course. As with so many of Westerling’s decisions, Sonny was a sound investment. “He’s great with customers and adds a special welcome to the place.” Curious about a collection? Concerned about a pending purchase? There’s help right around the corner. “My staff and I are dedicated to helping people preserve and grow their wealth, just like my Uncle Truman did,” Westerling says. “That is why I started The Truman

in the future and truly recommend them to anyone.” – K. B., Michigan “I had many negative experiences in the coin industry. The Truman Company is the first and only coin dealer I have ever dealt with that has been forthright and honest. And I hasten to say the only coin dealer from whom I have had a profit. . . If you had an honest dealer as I believe The Truman Company to be, stay with them just as you would keep an honest and capable mechanic.” – C.A., Virginia Company.” You can hear the Truman Company and Roger Westerling featured in the Brett Winterble Show, Monday through Friday from 9-10pm Eastern on XM Talk 168. In addition Roger joins Brett twice a month to break down the latest in the global precious metals and numismatics markets!

THE TRUMAN COMPANY

BUYING COINS

651-582-3865 2585 Hamline Ave. N. Ste. D Roseville, MN 55113 www.trumanrc.com


This new columbarium, above left, will grace the area north of Roselawn’s famous chapel this spring, with a bronze sculpture and water feature as a pleasant background. Above right, Roselawn’s “Reflection of Peace” columbarium, with its flight of golden doves, is an inspiring choice.

Find trusted help, assurance of care at Roselawn Cemetery A

s more families choose cremation over burial, Roselawn Cemetery continues to offer more choices. This fall, Roselawn will unveil a new columbarium, in the shape of two separate half-cylinders that invite observers to walk around and between them. “The design is the first of its kind in Minnesota,” longtime cemetery superintendent Larry Hudella explains. “We’re very excited to be able to offer it here.” The columbarium’s backdrop will be accented by a new bronze sculpture which will fit into Roselawn’s natural landscape flawlessly. Hudella explains the sculpture, of two children sitting on a fallen log, will add a water feature — a bronze turtle between the pair is actually a small fountain — with the sight and sound of water falling into a small pond. The new columbarium will be located just north of Roselawn’s historic Cass Gilbert-designed chapel, where visitors can enjoy it. “The innocence portrayed in the sculpture is appealing,” Hudella says. “And with the water and a border of natural stone, it will provide a tranquil setting where people can relax and reflect.”

More choice The new columbarium will add to a variety of choices for placement at Roselawn. “Roselawn has more cremation options than any other cemetery in the Twin Cities,” Hudella says. And with those options comes a veryaffordable range of prices, he notes, starting at under $600.

Options include: • Roselawn’s “Reflection of Peace” columbarium, a granite-faced cylinder composed of niches, with a sculptured golden flight of doves rising above it • in-ground or niche placement in the Garden of Remembrance, where a wall of inscribed niches is tucked into a serene, landscaped setting • ossuary placement, with a spiraling pathway leading visitors through granite memorials to a column for co-mingled ashes topped by a golden sphere • placement in Roselawn’s mausoleum, where a bronze niche wall — said to be the largest in the world — depicts a lake scene from the northwoods Roselawn also offers interment of ashes in its traditional cemetery lots, and of course traditional burials.

Roselawn’s community mausoleum, with its famed bronze niche wall depicting a Minnesota lake scene, is complemented by the “Cube Column Resurrection” sculpture.

Memorial Day remembrances at Roselawn

Meaning and memory While planning arrangements, Hudella says people should remember the importance of having a permanent place for current and future generations to visit. Though it’s popular for families to scatter a loved one’s ashes somewhere that holds meaning for that person, Hudella suggests retaining some of the ashes for a permanent memorial, as well. “People sell houses; people sell cabins,” he points out. “Your children and grandchildren may not be able to visit that property if it’s in someone else’s hands. . . People often find they want a place they can go to for that sense of connection.” Roselawn Cemetery provides that place along with the assurance of perpetual care. The cemetery is organized as a nonprofit association owned by lot owners and governed by a volunteer board of trustees. “There are very few cemeteries orga-

RC

oselawn emetery

803 W. Larpenteur Avenue (Between Lexington and Dale) Roseville, MN 55113 • (651) 489-1720 www.roselawncemetery.com

Make time Memorial Weekend to hear a concert by nationallycelebrated organist Barb Bang. On Monday May 28th, 2012 the Roseville VFW, Rosetown American Legion and North Suburban Chorus will have a program to honor our Veterans on the Cemetery grounds. It will be an experience you’ll remember. nized as nonprofits,” Hudella notes. “The families we work with appreciate the fact we’re wholly dedicated to service.”

The Roselawn difference Whether pre-planning arrangements or meeting with Roselawn staff in a time of grief, people trust Roselawn’s open approach. “I’ve seen cemeteries that confuse people with lists of charged items — from transportation to staffing costs — which they then claim to discount,” Hudella says. “Here, you know the cost and you know it includes all our services. That’s why people who

do their research choose Roselawn.” Roselawn has been in operation since 1902, and is on the Register of Historic Places, due to its famous Cass Gilbert-designed chapel and buildings. Roselawn’s foundation in the past and its vision for the future are joined by a single goal: to operate “for the benefit of those living as well as the memory of those departed.”

The Hand of a Genius... Created a Special Place to Gather..

Visit Roselawn, the Grounds, our BuildingsWe’re Here to Help. Roselawn Cemetary is a non-profit organization owned by lot owners.


Grow your business with Lillie Suburban Newspapers

Advertising representatives Holly Koep and Paul Mock agree; “nobody fulfills the community niche like the Review newspaper does.”

ers are using our papers to find their grocery ads on a weekly basis. They turn to us again and again.” Lillie Suburban Newspapers will be here for the long term, co-publishers Jeffery Enright and Ted H. Lillie add. The pair are the third generation in a family business than began in 1938. “Our reporters, advertising representatives and managers are familiar faces in our communities,” Enright notes. “People from the newspaper are involved in civic activities year-round, from business associations to development-planning groups,

and are doing everything from moderating political debates to helping build floats.” Another benefit: the variety of services the newspaper offers, Enright notes. “We have a full-fledged print shop and can produce booklets, flyers, inserts, post cards, door hangers, calendars, raffle tickets, newsletters, brochures, envelopes, letterhead, invitations, business cards and more,” he explains. The company recently installed new digital equipment to increase its four-color, sheetfed printing capabilities and

GROWING

HEALTHY

increase its color capacity and quality. “The new equipment enables us to produce our print jobs faster and more affordably for our customers,” Enright adds. “We control the process from beginning to end, and we can now produce a higher quality four-color or single-color digital printing.” Lillie Suburban also prints other niche newspapers, such as school newspapers, “and best of all, whatever product a client chooses, their logos, art and copy are all in-house, and they talk directly with the person responsible for making the project happen,” Fragnito adds. “We don’t outsource our design and we don’t have a huge bureaucracy to work through. Our speedy response time keeps the client in charge of decision-making.” Visit Lillie Suburban Newspapers online at the soon to be revamped website, lillienews.com, where each individual newspaper’s website will have a new and improved look. Or, find us on Facebook.

A

tru

BUSINESS IS A THING OF

Beauty

st

quality

“With award-winning writers, photographers and designers, we have a newspaper people want to pick up and read,” Fragnito says. “And with a readership audited in the high 80th percentile, we know our advertisers’ messages are getting through.” Advertising representatives Paul Mock and Holly Koep agree. “We’re a leader in local community news,” Mock says. “Nobody fulfills the community niche like the Review newspapers do.” Mock, a board member of the White Bear Avenue Business Association, and Koep, a board member of the Oakdale Business and Professional Association, say they enjoy getting to know local business owners and helping them grow their businesses. “It’s more than just a business-to-business relationship,” Koep says. “It’s person-to-person.” And though many businesses that advertise with Lillie Suburban Newspapers are locally owned and operated, Koep says bigger corporate clients realize the benefits of advertising with a weekly community newspaper with a seven-day shelf life. Fragnito adds: “Our read-

Lillie Suburban Newspapers doesn’t just give readers the inside scoop on what’s happening in their local communities. Its dedicated team of advertising representatives strives to help businesses succeed.

fa

recognition

br

an

di

ng

Paul Mock

Call Holly Koep

651.777.8800

651.748.7863

Review Area Community Marketing Executive

li mi

ar

it y

consistency investment

H

undreds of businesses advertise with Lillie Suburban Newspapers regularly, says advertising director Tony Fragnito, and for good reason.

w pr eb es en c

e

Oakdale-Lake Elmo Review Community Marketing Executive


Apollo Heating and Air Conditioning Excellence with a hometown touch or more than 30 years, Apollo Heating and Air Conditioning has been building a sterling reputation of excellence and value.

F

Apollo has an outstanding selection of products from top manufacturers.

The experts at Apollo are ready for your call 24-hours a day.

Whether it’s installation or repair, Apollo can get the job done right.

“That really seems to be an option our customers like,” he notes. After more than 30 years in business and decades of supporting community events and organizations,

Apollo Heating and Air Conditioning is a trusted expert and valued neighbor.

w w w.callapollo.c om

w w w. c a l l a po l l o . c o m

APOLLO

Family Owned Since 1980

Heating & Air Conditioning An A.C.M. Company

10 Year Parts & Labor Warranty

Ginormous Sale

Why wait to replace that old unreliable and inefficient furnace and air conditioner? From now until April 15th, 2012 Apollo will help out and give you $800 off the installation of a new, quieter, higher efficient heating and cooling system for your home. Ask a home comfort specialist how much you can save today. Manufacture rebates and utility rebates still apply. Not valid with any other Apollo incentives. Ask about our financing options and wait till you get your tax money back to pay it off!

651.770.0603 Or visit us online at CallApollo.com

w ww. call ap oll o. c o m

Have you changed your furnace filter lately? Stop in today and save!

651.770.0603 APOLLO

SAVE MONEY WITH A PROPERLY TUNED FURNACE!

Furnace Check-Up

$89 Special

APOLLO

Exp. 4-30-12

$89 Service Call

Regular hours Monday - Friday 8am-5pm Call for details Exp. 4-30-12

APOLLO

Duct Cleaning

$50 OFF APOLLO

w w w. c a l l a p o l l o . c o m

Exp. 4-30-12

w w w. ca lla pol lo. c om

Cave says. “We wanted to streamline it and make it easier for visitors to navigate. We wanted to make it colorful and well-designed and something customers would find valuable.” Though Sales Consultant Pete Flanigan says the warm winter has meant fewer emergency calls, customers looking for furnace tune-ups or upgrades have still kept technicians on the job. “People still definitely have needs,” Flanigan says. “I think the quality of our calls is probably better than ever because our technicians aren���t overly busy, meaning they can spend more time with customers. I think this winter has really been a win-win for our customers.” Another major benefit to customers this winter has been an array of truly outstanding deals. President Eric Mattren says he encourages customers to visit www.callapollo.com often to find out about special offers. “Manufacturers are offering better rebates than we’ve ever really seen,” Mattren notes. “It’s a great time to be looking for a new furnace or other piece of equipment.” As always, Apollo’s staff is only a phone call away, but Cave says customers can also book appointments in a moment at www.callapollo. com.

w w w. c a l l a po l l o . c o m

Offering top-of-the-line brands like Lennox, Carrier, Amana, Apollo Select Series, Venmar, Honeywell, Aprilaire and Weil-McLain is only the beginning. To succeed for 30 years, you need top-of-theline people, too. Operations Manager Aaron Cave says the decades of experience Apollo’s staff boasts is a major benefit to customers. “It’s just really helpful,” he notes. “We really know all the ins and outs of this industry, and because of that our customers can trust they’re working with someone who’s truly an expert.” Now, Apollo can even offer expertise over the Internet, with www.callapollo.com — a website redesigned with customers in mind. Having a furnace emergency? Apollo’s number for 24-hour-a-day response is front and center. Want to check out the basics yourself? Website visitors need only click on the “service tips” tab to find a long list of pointers and advice from Apollo’s experts, from regular maintenance schedules to troubleshooting. Considering a new heating or cooling system or a cleaner-air upgrade? Separate sections feature Apollo’s recommendations for furnaces, boilers, radiant in-floor heat, air conditioners and thermostats. And with homeowners’ new awareness of indoor-air quality, the website’s information about humidifiers, filters, duct cleaning and UV air purification is especially well-read. “We really put an emphasis on redesigning our website,”


2012 Review III Progress