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Bachelor of Science

Marketing

Merging creativity with business to drive consumer behavior


Why study Marketing?

R. Bruce Ramsey, MSC, MBA Program Chair Marketing

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Organizations in every industry rely on marketing professionals to pave the way for business success. The Franklin University Marketing Major will give you the skills you need to promote, price, and distribute a good, service, or idea according to a well-designed plan.

Learn how to identify market needs, develop an effective marketing mix, and craft compelling messages to effectively promote products and services.

In addition to learning the terms, theories, and frameworks that are fundamental to the marketing profession, you will also learn to apply those concepts as you identify market needs, develop an effective marketing mix, and craft compelling messages.

Learn More faculty.franklin.edu/bruce-ramsey

And if creativity is your strong suit, this major will allow you to apply your ingenuity and embark upon a fulfilling, high-energy career as you blend those talents with analytical, communication, and problem-solving skills gained through the curriculum.

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By completing this major, you can develop a flexible, sought-after skill set that will prepare you for roles where the earning potential is excellent and the job outlook is strong. In fact, according to the Bureau of Labor Statistics, careers as marketing or sales managers are expected to grow between 12% and 15% by 2018.

career opportunities may include • Account Executive

• Market Research Analyst

• Copywriter

• Media Planner

• Internet Marketing Strategist

• Production Manager

• Marketing Manager

• Promotions Coordinator


What expertise will you gain?

PRogram Outcomes

As a Franklin student, you will experience a full spectrum of courses that help you develop the well-rounded skills and perspective that lay a foundation for lifelong learning and enduring career success.

• Understand the foundation of consumer behavior and the effect of messages on product image

General Education courses will enrich your professional effectiveness as you improve your skills in writing, communication, critical thinking, principles and ethics, and diversity – abilities that employers across all industries value in graduates.

• Learn how to manipulate the variables of the marketing mix to produce a marketing plan appropriate to accomplishing an organization’s goals

Business Core courses are designed to support and expand the knowledge you acquire in your major area. The Major Area coursework is not only comprehensive and immediately applicable, but can also serve as the bedrock for many graduate programs.

• Demonstrate effective written and oral communication skills consistent with the marketing profession


General Education

Business Core

Major Area

uNIVERSITY Electives

ACCT 215

Financial Accounting

ACCT 225

Managerial Accounting

BSAD 220

Business Law

ECON 210

Introduction to Microeconomics

FINA 301

Principles of Finance

MGMT 312

Principles of Management

MKTG 300

Marketing

MKTG 320

Advertising

MKTG 330

Marketing Behavior

MKTG 332

Marketing Research

MKTG 495

Integrated Marketing Major Area Electives

Consult the Academic Bulletin for complete information on degree requirements.


Why choose Franklin University? Fully accredited and nonprofit, Franklin University has offered programs designed especially for adult learners for more than 100 years. Today, more than 11,000 students from across the country and around the world choose Franklin each year.


Gain knowledge employers need

Save tuition dollars

Each major is designed with the input of industry experts to ensure you gain relevant knowledge. Our students and graduates are known for bringing fresh thinking to the workplace. In fact, in the last year alone, 1/3 of our students earned job promotions prior to graduating. What’s more, thousands of our students and graduates are employed by the nation’s top Fortune 100 companies.

With highly competitive tuition rates that are below the national average, Franklin helps you invest in your future by keeping your education affordable. We also offer tuition assistance and payment options to fit your needs. In fact, in 2009 alone, Franklin students received more than $15 million in scholarships and grants.

Maximize previously earned credits

Take classes that work around your schedule

Community and technical college students can finish a bachelor’s degree faster by transferring up to 84 semester hours or 126 quarter hours into Franklin University. With such a seamless transfer process, it’s easy to see why 90% of Franklin students transfer credits from other schools.

If you’re like most Franklin students, you want an education that works around your schedule and offers different learning options. That’s why our courses are offered in 6-, 12-, and 15-week schedules and can be taken on campus at numerous locations, online, or a combination of both.

getting STARTED

1

Apply for Admission

2

Request Your Transcripts

3

Identify Financing Options

4

Meet with your Advisor

5

Start Classes

Learn mORE www.franklin.edu


Finish. Advance. Succeed. 201 S. Grant Ave. Columbus, OH 43215 1.877.341.6300 www.franklin.edu

Professional organizations & Affiliations American Marketing Association (AMA) Public Relations Society of America (PRSA)

Franklin University is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools (312.263.0456) and authorized by the Ohio Board of Regents.


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