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Print and Binding Li Li www.beyondedges.com First Published 2015 Š 2015 Li Li Adigital version of this guide book is available online at http://issuu.com/lilido/docs/nasa_brand_guideline All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any mean, electronic, mechanical, recording or otherwise, without the written permission of NASA.


R E V E A L

T H E

U N K N O W N


PA S T AC H I E V E M E N T S 01 Our History

010

02 Our Journey

024

NEW VISION 01 What We Do

030

02 We Want You

032

03 Our Shifting

038

04 Our Position

042

NEW IMAGE 01 New Signature

048

02 Signature Usage

050

03 Color System

060

04 Typography

062

05 Business System

064

FUTURE PROSPECT 01 Our New Position

072

02 New Business Showcase

076

Bio-Life

078

X Kit

084

X Wear

088

X Travel

092

Human Hibernation

096

Viral Forecasting

102

Space Debris Removal

106

X Shelter

110

Nasa X Oculus

114

Nasa X Monsanto

118


009 PA ST ACHIE VEMENT


01

OUR

HIS TORY


AN ACT TO PROVIDE FOR RESEARCH INTO THE PROBLEMS OF FLIGHT WITHIN AND OUTSIDE THE EARTH’S AT M O S P H E R E , A N D F O R O T H E R PURPOSES. With this simple preamble, the Congress and the President of the United States created the National Aeronautics and Space Administration (nasa) on October 1, 1958. nasa’s birth was directly related to the pressures of national defense. After World War II, the United States and the Soviet Union were engaged in the Cold War, a broad contest over the ideologies and allegiances of the nonaligned nations. During this period, space exploration emerged as a major area of contest and became known as the space race.

President Dwight D. Eisenhower, center, meets with NASA’s first administrator and deputy administrator, Thomas Keith Glennan, right, and Hugh Dryden, left, 1958. National Aeronautics and Space Administration.

011 PA ST ACHIE VEMENT

The National Advisory Committee for Aeronautics (naca) was a U.S. federal agency founded on March 3, 1915, to undertake, promote, and institutionalize aeronautical research. On October 1, 1958, the agency was dissolved, and its assets and personnel transferred to the newly created National Aeronautics and Space Administration (nasa).


X-1 5 R O C K E T P L A N E

Dryden pilot Neil Armstrong is seen here next to the X-15 ship #1 (56-6670) after a research flight. Armstrong made his first X-15 flight on November 30, 1960, in the #1 X-15. He made his second flight on December 9, 1960, in the same aircraft. This was the first X-15 flight to use the ball nose, which provided an accurate measurement of air speed and flow angle at supersonic and hypersonic speeds. The servo-actuated ball nose can be seen in this photo in front of Armstrong’s right hand.


013 PA ST ACHIE VEMENT


PROJECT MERCURY

A camera aboard the “Friendship 7” Mercury spacecraft photographs Astronaut John H. Glenn Jr. during the Mercury-Atlas 6 spaceflight.

Astronaut Edward H. White II, pilot for the Gemini-Titan 4 space flight, floats in space during America’s first spacewalk. The extravehicular activity (eva) was performed during the Gemini 4 mission on June 3, 1965.


015 PA ST ACHIE VEMENT

PROJECT GEMINI


PROJECT APOLLO

Buzz Aldrin salutes the U.S flag on the Moon. His fingertips are visible on the far side of his faceplate.


0 17

PROJECT APOLLO

PA ST ACHIE VEMENT

Astronaut Eugene A. Cernan, commander, makes a short checkout of the Lunar Roving Vehicle (lrv) during the early part of the first Apollo 17 Extravehicular Activity (eva -1) at the Taurus-Littrow landing site.


SKYLAB

An overhead view of the Skylab Orbital Workshop in Earth orbit as photographed from the Skylab 4 Command and Service Modules (csm) during the final fly-around by the csm before returning home. The space station is contrasted against the pale blue Earth. These five men compose the two prime crews of the first-ever two-nation cooperative space mission, known in the US as the Apollo-Soyuz Test Project (astp) and in the Soviet Union as the SoyuzApollo Experimental Flight.


019 PA ST ACHIE VEMENT

APOLLO-SOYUZ TEST PROJECT


I N T E R N AT I O N A L S P A C E S TAT I O N

The International Space Station is featured in this image photographed by an sts -132 crew member on board the Space Shuttle Atlantis after the station and shuttle began their post-undocking relative separation.


021 PA ST ACHIE VEMENT


Curiosity’s wheel on Mars. This image was taken by Mastcam onboard nasa’s Mars rover Curiosity on Sol 3.

023 PA ST ACHIE VEMENT

nasa’s ongoing investigations include in-depth surveys of Mars and Saturn and studies of the Earth and the Sun. Other active spacecraft missions are messenger for Mercury, New Horizons (for Jupiter, Pluto, and beyond), and Dawn for the asteroid belt. nasa continued to support in situ exploration beyond the asteroid belt, including Pioneer and Voyager traverses into the unexplored trans-Pluto region, and Gas Giant orbiters Galileo (1989–2003), Cassini (1997–), and Juno (2011–).


02

OUR

JOUR NE Y

began operations on October 1, 1958, absorbing into itself the earlier National Advisory Committee for Aeronautics intact: its 8,000 employees, an annual budget of $100 million, three major research laboratories-Langley Aeronautical Laboratory, Ames Aeronautical Laboratory, and Lewis Flight Propulsion Laboratory-and two smaller test facilities. nasa

As a federal agency, the National Aeronautics and Space Administration (na sa) receives its funding from the annual federal budget passed by the United States Congress. The total amounts that nasa has been budgeted from 1958 to 2011 amounts to $526.178 billion—an average of $9.928 billion per year. But with the developing of the economy, nasa’s budget percentage of federal budget is continuously declining.


025 PA ST ACHIE VEMENT

N A S A’ S P I E C E O F T H E B U D G E T HAS DECLINED BY HALF SINCE THE PLU TO MIS SION WA S BROACHED.


2.5 2.0 1.5

1.0

0.5 0.0

3.0

1973

1970

1967

1964

Viking 1 [landed on Mars]

Apollo 17 [the last Apollo mission to the Moon]

Skylab [first us space station]

Apollo 13 [destroyed. All crew members returned saftly to

Earth.]11 [the first lunar landing mission and moon walk] Apollo

Apollo 8 [first humans to escape from the gravitational field of planet Earth, by traveling to the far side of the moon and back]

[first meterorological satellite]

Mariner 4 [first succeddful fly-by of Mars]

Gemini iv [in space for four days with Edward H. White ii Performing the first spacewalk by an American.]

John Glenn [first American to orbit the Earth]

tiros 1

Alan Shepard [first American to fly in space]

The Obama Administration favors “stepping stone” plans leading to an asteroid visit in the next decade; congressional representatives call for a return to the moon. nasa .

400

Pioneer 4 [makes lunar flyby of the Moon]

48.0

Explorer 1 [first satellite launched by us]

0.24

1961

1958

In addition, a fundamental debate is under way over the future exploration aims of

0.0

Since the end of the Apollo missions in 1973, the space agency’s budget has steadily declined from 1.35 percent of federal spending to less than 0.6 percent. A long-running annual drop in inflationadjusted funds took a sharp downward turn in the past two years, as budget cuts, including mandatory ones ordered by Congress, trimmed almost a billion dollars from 2012 to 2013. The 2014 budget recovered some, but not all, of that cut.

D I S T A N C E T R A V E L E D I N M I L E S T O N E S M I L L I O N S O F M I L E S N O N P R O P O R T I O N A L S C A L E

3.5

N A S A ’ S B U D G E T P E R C E N T A G E O F F E D R A L B U D G E T

4.0

TIMELINE

4.5


027 PA ST ACHIE VEMENT

2015

2012

2009

2006

New Horizons [a robotic spacecraft mission currently in route to thr dwarf planet Pluto]

Space Shuttle Columbia [broke up in the atmosphere and all the crew members were lost]

Spirit and Opportunity [landed on Mars]

2003

International Space Station [Expedition one launched from Kazakhstan]

Mars Pathfinder Rover [landed on Mars]

Voyager 2 [unmanned interplanetary space probe, flying by of Jupiter, Saturn, Uranus, and Neptune]

Space Shuttle Columbia [first flight]

Space Shuttle Challenger [destroyed and its seven crew members lost]

Magellan Mission [mapping 99 percent of the surface of Venus]

Hubble Space Telescope [launched]

2000

1997

1994

1991

1988

1985

1982

1979

1976


01

WH AT

WE

DO


OUR MISSION IS TO PUSH THE BOUNDARIES O F H U M A N I M A G I N AT I O N I N O R D E R T O F O S T E R E X P L O R E R S A N D U LT I M AT E LY I M P R O V E T H E QUALIT Y OF LIFE FOR HUMANKIND.

031 NEW VISION

BRAND OVERVIEW To drive national ambitions, scientif ic and technological achievement, and human interest, na sa conducts its work in Aeronautics, Human Exploration and Operation, Science, and Space Technology for the benef it of humankind.

REBRANDING OBJECTIVE will keep its leadership on exploration of many areas related to humankind, such as the space program, marine ecosystem, and microscopic world. In order to be the most innovative establishment in the world, nasa will develop educational programs, support new scientific research programs, and stay on the cutting edge of various fields. The new visual system will be edgier, more dynamic and having deepth. nasa


02

WE

WA N T

YOU

AUDIENCES is dedicated to edgy scientific and technological field and adapt research achievements to improve human lives. We communicate with professionals from all fields, share latest news to the public, and more importantly, we focus on educating people with all background and fostering our new generation with a broader vision. The following are archetypes that we mainly lean to. nasa

He is a natural born adventurer that is always curious about nature and mysteries. As a third-grade student, his favorite course is science. He goes to the Academy of Science or Exploratorium once a month with his family. He has a series of mystery books, which are wrinkled and becoming thicker. Just like many kids, he wants to be an astronaut when he grows up. He was more excited than anyone he knows when water was found on Mars.

nasa

announced that flowing liquid

He knows he is lucky to have a mom that is always surprising him by drawing different spaceships or planets on his breakfast toast by chocolate syrup.


AUDIENCE 01

THE LITTLE EXPLORER

The Sci-fi Geek goes to almost all the major science fiction conventions. He is not only familiar with popular Sci-fi culture, but also tries his best to get the newest Sci-fi pieces no matter if it’s a masterpiece novel just translated from foreign language or a documentary published by an unknown director. He considers himself a realist rather than a dreamer because in his opinion, science is forever growing and changing in way unpredictable and predictable, and also many things that were considered sci-fi in the past, are now science fact. He believes that as opposed to most fantasy that requires a large suspension of belief, sci-fi is great because it shows actual possibilities.

He is proud that his favorite genre incorporates his greatest dream. He runs a YouTube channel on which he shares astronaut food test videos weekly.

AUDIENCE 02

THE SCI-FI GEEK

033 NEW VISION

He is applying for Cosmology program at Princeton University so he can be trained to become a scientist.


AUDIENCE 03

T H E S U P E R N AT U R A L FA N AT I C

As an Astrophile, she can quickly tell you what time it is in the major cities around the world. She retweets the stunning sky photography and uses them as desktop images, and mobile backgrounds. She received her very first astronomical telescope as a birthday gift from her dad when she was twelve, and saved most of her allowance to buy other astronomical equipment in her childhood. As she grew up, she joined the Astronomy Club in her college, and then became one of the hosts of it. She is never fulfilled with getting a better vision. In her deep mind, she believes humans are not alone in the universe. Her favorite song is Across the Universe from the Beatles.


The Supernatural Fanatic is always trying to make connections between everything he can think of. He sometimes finds himself watching mystery channels on YouTube for hours. He is skeptical about governmental departments, but reads through their announcements and news to find out things that make sense to him. He has a broad appetite about information, and he would buy an old issue on EBay to find out the source of someone’s citation online. He would like to try anything to approve the existence of things that cannot explained by science even thought he never succeed. He sniffs at people who always try to explain supernatural experiences by textbook knowledge. He applied to the one-way ticket to Mars program that was hold by a Dutch company called Mars One, and started daily workouts for it.

035 NEW VISION

AUDIENCE 04

THE ASTROPHILE


The Cross-curricular Learner is always energetic about all kinds of explorations and nature observation activities. She has a phd in biology, but she always has curiosity in many other subjects, so she cooperates with professionals from different fields to stay on the cutting edge of researches. She went to Alaska last year to collect soil samples for her study on microbes because she likes to accomplish tasks in person. To ensure her passion for science does not wear off, she attends science competition every other year, and always looks for opportunities that she can use as a topic in next science competition. Three times a week, she works as a volunteer in the Academy of Science and loves to explain the wonders of the nature to everybody who shows interests. She keeps her schedule so full to efficiently obtain knowledge that she hardly has anytime to spend at home other than sleeping. She worships Neil deGrasse Tyson as a science communicator. In addition to publishing articles in scientific journals, she is exploring ways to teach the general public about science.

AUDIENCE 05

THE EDGY THEORETICAL PHYSICIST


037

THE CROSS-CURRICULAR LEARNER

The Theoretical Physicist is not the only scientist that believes humans are on the brink of discovering extraterrestrial life; besides, he thinks it has become an urgent need that the world needs to be prepared for extraterrestrial contact. Before he retired, he had a bright career as a tenured professor at the California Institute of Technology. He now concentrates more on his avocational study about extraterrestrial life, and occasionally publishes his opinions online in plain English even though he knows more than half of the comments will be negative. He is planning to build a forums on the Internet so people have interests on space could communicate freely. He also contacts his Theologian friend personally to discuss his newest thoughts. He holds small reading parties for a couple of his former mentees from the California Institute of Technology. He is a corporate counsel and advisor for the Explorium because he would like to devote himself to promoting popular science for rest of his life.

NEW VISION

AUDIENCE 06


03

OUR

SHIF T ING

NA

W H AT W E L O O K E D L I K E I N T H E PA S T


039 NEW VISION

SA


N A


W H AT W E W I L L L O O K LIKE IN THE FUTURE

041 NEW VISION

S A


04

OUR

P O SI T ION

macroscopic

NASA after

ufo

Skeptic seti

nicap

Institute

cufos

Space X

NASA

M

S

U

Y

N

Eurekalert!

U T

before

G

D

A

Boeing

N E

Virgin Galactic National Geographic

theoretical

Discovery

practical

noaa

NASA after

NOTE Center for

ufo

Studies

nicap :

National Investigations Committee On Aerial Phenomena noaa :

National Oceanic and Atmospheric Administration seti institute : seti

stands for the “search for extraterrestrial intelligence�.

microcosmic

cufos :


innovative

NASA after

Space X seti

Institute

043

Virgin Galactic Eurekalert!

NEW VISION

Discovery National Geographic

NASA before

n o n - c o m m e r c i a l

commercial nicap

ufo

Skeptic

Boeing

noaa

cufos

regressive


0 47

NEW IMAGE


01

NE W

SIGN AT UR E

logotype

signature

NASA IS DEDICATED TO EXPLORE THE INFINITY SCIENTIFIC FIELDS AND BENEFIT ALL HUMAN KIND. ITS LOGOTYPE IS COMPOSED WITH LETTERFORMS WITH SLASH AS STROKE AND AN APOSTROPHE.


049

NEW IMAGE


02

SIGN AT UR E

US AGE

LOGOTYPE A N AT O M Y The letters dividing by slashes represents reveling the unknown. The apostrophe represents the hope and the possibilities. In the logotype, all slashes are in 45° degrees, strokes are in the same width. Three dots’ diameters are equal with stroke width. The dots complete the letterforms of letter “A”, “S” and “A”. Also the slash of the last “A” shows the revealing of letter “S”. The radius of the corner on the top of “N”, “A”, and “A” are the same with the dots.


signature

051

C L E A R S PAC E There must be sufficient space surrounding the logo to avoid the competition from other visual elements and maintain its visual impact and independency. The area of isolation represents the minimum clear space that must be provided at all times. This area is determined by the height of the dots in the nasa logo and is proportional regardless of logo size.

NEW IMAGE

logotype


AMOUNT OF ROWS = 1

C O M B I N AT I O N S departments, nasa authorized projects and programs can add their full title to nasa logotype to elevate the relationships between nasa and its components. The logo can be used on building signage, vehicles and collateral materials. The examples are shown below. nasa

point size leading X

AMOUNT OF ROWS = 2 USAGE Always use the logotype in accordance with all nasa signature standard.

point size leading

The signature must always appear as one color solution.

X

The full title must use Prometo Regular font in title case. Make the amount of rows between one to four. Fulfill the equation below:

{

AMOUNT OF ROWS = 3

X = (amount of rows - 1) x leading+typesize 1.2 x typesize < leading < 1.5 x typesize point size

amount of rows = 2, 3, 4

leading X

AMOUNT OF ROWS = 4

point size leading X


COLOR The nasa signature appears mostly in full color version, but it also allows to be in one color. In specific occasion, nasa allows different treatments that do not violate the principles that described in â&#x20AC;&#x153;incorrect useâ&#x20AC;? section. Different treatment must be approved by nasa .

For color specifications, see color system (page 018).

FULL COLOR The full color version of the nasa logo is the primary logo of the identity system. It is strongly recommended that this version be used in branded applications whenever possible. Colors that used in full color version are Space Blue and Beam Red.

Space Blue

Beam Red

Space Blue

ONE COLOR When reproduction constraints prevent the use of the primary full-color nasa

The one-color version should only be in Black Hole.

Black Hole

Black Hole

Black Hole

SPECIAL USE The different treatment for nasa logo is to fulfill other unplanned circumstance and other program like educational program for children.

053 NEW IMAGE

logo, use one of the alternative one-color version.


LOGOTYPE VA R I AT I O N The nasa signature should only be used on a white background or secondary color in nasaâ&#x20AC;&#x2122;s color system. When using the logotype on photographs and other solid color background, use one color logo, or white color logo. For other circumstance, please refer to special use.

Logotype in Black Hole should be used on a lighter bckground (same value as 30% black or less) or lighter photograph.


Full color signature should only be used on white, Milky Way, and Silver Moon.

Logotype in Milky Way should be used on a darker bckground (same value as 31% black or more) or darker photograph.

055 NEW IMAGE


minimun

2 in

SIGNATURE

LOGOTYPE

0.75 in 0.75 in 1.5 in 2 in

minimun

SIZING The standard and minimum signature sizes described below help to ensure that nasa logo reproduces with optimal legibility. The standard logotype size has a width of 2 inches. To ensure that the logo is sharp and recognizable, it must be reproduced with a minimum width of 0.75 inches. When using signature, the entire width should be not smaller than 2 inches.

standard


4 in 3 in

3 in 4 in

057 NEW IMAGE


INCORRECT USE Inconsistent use of our logo detracts from nasa equity and recognition. Altering or recreating our logo in any way negates the consistency we strive to achieve. The examples below illustrate some incorrect uses of the nasa logo.

INCORRECT PLACEMENT Do not skew or rotate the logo. The logo may only be positioned on a 0째 horizontal axis.

INCORRECT CONTRAST Do not apply the logo to a color or background that lack of contrast diminishes legibility.

INCORRECT COLOR Do not reproduce the logo in an unapproved color.

Do not reproduce the logo as screen or tint of nasa color.


INCORRECT FONT Do not redrew or use another font to create the nasa logo.

INCORRECT FORM Do not alter the shape of the logotype in any way.

059

Do not rearrange the elements of the logo.

NEW IMAGE

Do not add or alter elements inside the logotype.


03

COLOR

S YS T EM

PRIMARY COLOR

BLACK HOLE

HEX#: 202228 C: 75 M: 70 Y: 60 K: 70 R: 32 G: 34 B: 40 Pantone: 5395C | 426M | Black 6U

SPACE BLUE

HEX#: 004B64 C: 100 M: 70 Y: 35 K: 20 R: 0 G: 75 B: 110 Pantone: 548C | 548M | 540U

BEAM RED

CELESTIAL BLUE

HEX#: FF4553 C: 0 M: 65 Y: 100 K: 0 R: 255 G: 94 B: 87 Pantone: 1787C | 1878M | 1787U

HEX#: 00FFFF C: 50 M: 0 Y: 15 K: 0 R: 0 G: 255 B: 255 Pantone: 319C | 319M | 319U


SECONDARY COLOR

SILVER MOON

MILKY WAY

HEX#: BAC6CC C: 27 M: 15 Y: 15 K: 0 R: 186 G: 198 B: 204 Pantone: 209C | 7542M | 7542U

HEX#: F2F2ED C: 5 M: 0 Y: 5 K: 0 R: 255 G: 94 B: 87 Pantone: Cool Gray 1C | Cool Gray 1M | Cool Gray 1U

061 NEW IMAGE

COLOR USAGE The nasa brand color include Black Hole, Silver Moon, Milky Way, Space Blue, Beam Red and Celestial Blue. All together, they create an atmosphere of edgy scientific fields and ambition of humankind exploring the infinity space. The Black Hole Silver Moon and Milky Way are mostly used for background. Space blue and Beam Red are the primary color and the most common color for nasa logo. They also can be used create contrast or emphasize. Celestial Blue is mostly used on graphic elements.


04

T Y P OGR A PH Y

PRO thin

light

regular

thin italic

light italic

italic

PROMETO

Body text is mostly using Prometo Light and Prometo light italic. They create a light and sophisticated looking for big area of type.

is one of the most edgy brand, so is the font prometo.

LIGHT

nasa

Prometo is a sans serif typeface based on a grid, with a square design that is instantly recognizable. Prometo has an industrial feel and techy appearance, which works perfect with the image of nasa . The slope on the terminals of its strokes gives away the spirit of adventurous, which also matches the slashes in the nasa logo.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 , . ? ! ( ) : ; “ ”/ \ | @ # $ % ^ & *

LIGHT ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv wxyz 0123456789 , . ? ! ( ) : ; “ ”/ \ | @ # $ %^& *


OMETO medium

bold

xbold

Black

medium italic

bold italic

xbold italic

Black Italic

Regular is used to highlight importance information and differentiate information.

XBold is mostly used on numbers in large size to create contrast and focal point. 063

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 , . ? ! ( ) : ; “ ”/ \ | @ # $ % ^ & *

REGULAR ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 , . ? ! ( ) : ; “ ”/ \ | @ # $ %^ & *

XBOLD

01234 56789 01234 56789

NEW IMAGE

REGULAR


05 NAME CARD

LETTERHEAD

BUSINE SS

S YS T EM


ENVELOPE

065 NEW IMAGE

S TAT I O N E R Y The design of stationery items listed on the spread has been standardized. There should be no variation from these designs and specifications without prior consultation with na sa .


LETTERHEAD STANDARD

receiver Prometo Medium 8pt address

Prometo Light 8pt Leading 12 pt Prometo Light 8pt

date

salutation Prometo Light 8pt

body

Prometo Light 8pt Leading 12 pt After Space 6pt

fold line

fold line

signature

typed name Prometo Medium 8pt title Prometo Light 8pt


LETTERHEAD EXAMPLE

067 NEW IMAGE


069

NEW IMAGE


071

FUTURE PROSPECT


01

OUR

NE W

Parallel Universe

1027

P O SI T ION

red features will show the details in showcase section

Visible Universe

1024

1021

Milky Way

1018

1015 X Travel

Solar System

1012

X Floating EARTH SCIENCE

109

X Biosphere

Earth

106 Space Camp 1000

1

X Kit Human

10-6

Nasa X Oculus X Scouting Bio-Life New Space Food NASA X Universal Studio TV Shows Series

X Treatment

LIFE SCIENCE

Atom

PHYSICAL SCIENCE 10-9

10-12

10-15

X Talk

Career Camp

SOCIAL SCIENCE

0.001 Cell

Space Simulation

Particles

String Theory

Short-term Results


X Convention

X Link X Energy Nasa X Monsanto

Space Debris Removal

X Eco

Viral Forecasting

X Shelter

X Competition X Link X AI

Human Hibernation X Wear

Viral Forecasting

DNA Bank

073

X Convention

Long-term Results

Uncertain

FUTURE PROSPECT

X Energy


P

Products

EV

Event

EN

Environments

EO

Educational Opportunities

S

Ser vice

EX

Experiences

ST

Study

CO

Co-branding Opportunities

P

S

ST

BIO-LIFE

Bio-life is a program that uses Biomimetic study to benef it human lives. Bio-life focus on bionics and use technology to copy function from nature, or characteristics of natural systems.

P

X KIT

X kit is a survival kit that assists people to protect themselves from cosmetic catastrophe.

P

X WEAR

Mining on other planets and making a small portion of those safe samples into jewels or souvenirs to raise funds.

P

NEW SPACE FOOD

Explore and expand the currently limited menu for space travelers.

EX

EO

EO

TV SHOWS SERIES

Make T V shows about space exploration careers to f ill in the blanks. It conveys an idea that having a career in space exploration is not unreachable, so our young people will grow up with conf idence about space exploration.

S

EX

EN

X TRAVEL

NASA commercial space travel program that fulf ills peopleâ&#x20AC;&#x2122;s space dream on every levels.

S

EX

EN

SPACE SIMULATION

Space simulation is an affordable space experience service on earth.

S

EX

P

X AI

X AI is services that utilize the most sophisticated artif icial intelligence to inf iltrate into every aspects of human life.

S

EX

X TREATMENT

X treatment is a medical project that studies on Microscopic robots, which treat disease on a molecular level.

S

EN

DNA BANK

DNA collection program that collects and preserves DNAs of all existing species, and extracts DNAs from extinct species for future use.

S

ST

X ENERGY

New energy resource exploration

S

EV

X ECO

Environmental protect program that focus on conservation of the species, marine protection, environmental quality monitoring and supervision and environmental education.

S

ST

HUMAN HIBERNATION

Human deep sleep study can help astronomies travel longer distance and reach other planets.

S

EX

X LINK

Develop signals and service for civilian that can connect people on earth with astronomers in space, and encourage the public take advantage of astronomers spare time. The outcome is to share visions with participants and inspire youth.

ST

ST

EO


red features will show the details in showcase section

S

ST

ST

VIRAL FORECASTING

Study how the next viral epidemic might be contained or prevented and focus on community health education and training.

SPACE DEBRIS REMOVAL

Launch satellites into space to grab aging satellites or big objects and pull them to the earth atmosphere to prevent them from creating more little pieces.

EN

ST

X CONVENTION

Looking for the best from all professions to work out edgy problems.

EV

EN

EO

X SCOUTING

University scouting around the world to f ind the potential candidate for all nasa positions.

EV

EO

X TALK

X talk is speaker lecture series to meet the demands of educators and enthusiasts.

X COMPETITION

X competition is an annual scientif ic competition that has no theme limitation but requires most creative ideas and provides funds to potential teams to work out their brilliant projects.

CAREER CAMP

camp to encourage kids to learn about occupations, explore their interests and set life goals.

X FLOATING

Develop affordable astronomy suits and provide an opportunity for people who want to experience f loating in space.

SPACE CAMP

A sleepover camp for kids in the space center to encourage kids to learn about science and keep their curiosity.

ST

X BIOSPHERE

With a better understanding of the biosphere in todayâ&#x20AC;&#x2122;s world, we have better experience and technology to conduct a second biosphere experiment, which could lay the foundation for future planetary migration.

EX

X SHELTER

A shelter that will protect human beings from comic catastrophes.

CO

NASA X UNIVERSAL STUDIO

Support Sci-f i themed f ilmmaking and provide technique support to the f ilm company, and cultivate publicâ&#x20AC;&#x2122;s interests in science f ield. The outcome would be creating a better understanding for our next generation.

EV

EV

EX

S

EX

EV

EX

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NASA X OCULUS

Cobrand with VR equipment company Oculus and develop a space game that everybody can download and have fun in virtual space.

NASA X MONSANTO

Cooperate with Monsanto to grow plants in space, which can save space on earth and grow better crop because of less gravity.

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EV


02

NE W

BUSINE SS

SHOWC A SE

BIO-LIFE

X KIT

X WEAR

VIRAL FORECASTING

S PA C E D E B R I S R E M O VA L

X S H E LT E R


X T R AV E L

H U M A N H I B E R N AT I O N

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NASA X MONSANTO

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NASA X OCULUS


BIO - L IFE


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Bio-life is a program that uses Biomimetic study to benef it human lives. Bio-life focus on bionics and use technology to copy function from nature, or characteristics of natural systems. na sa uses biomimetic technique improves every aspects of human life. From environmental conservative furniture to artif icial limb, na sa can meet all your needs.


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K I T X

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Think about a dire scenario: An asteroid that is big enough to cause epochal damage was hurtling toward Earth, and the countries likely to be hit included some of the poorest and most unstable in the world. What will you bring with you to survive a cosmic catastrophe? nasa will provide you a most portable and efficient survival kit that can protect you.


WE A R X

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MINERAL SERIES

X W A T C H ultra rare minerals limited-edition design long lasting power

Outer S pace Mat er ials w it h t he Newe st Technology

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Collecting cosmic dust, mining on other planets. We make X wears that contains Substance from outer space, either a gem embed in the surface or dust melted into the materials. You will be looking at the universe every time when you check the time!


T R AV EL X

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We will have different programs customized to fit in the different needs. And common programs are:

CIRCUMLUNAR MISSION S P A C E S TAT I O N S PAC E WA L K S U B O R B I TA L S P A C E F L I G H T LAUNCH TOUR S PAC E F L I G H T T R A I N I N G Z E R O G R AV I T Y F L I G H T


X travel is a commercial space travel service. Gravity is the only difference between traveling on earth and our service you will experience. To open spaceflight and the space frontier to the private citizens, na sa will arrange flights to space for more people. Space Adventures has curated a suite of private spaceflight experiences to suit all interest levels and budgets. Some will carry you off this planet to visit the mankind’s only outpost in space­— the International Space Station—or as far as the Moon and back. Others like our weightless flights and space flight training are space experiences that keep you here on Earth. All were chosen because they are available for regular private citizens to enjoy, and demonstrate that space is no longer the domain of just the professional astronauts.

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HUM A N

HIBER N AT ION


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is exploring an innovative way to bring humans to an other planet: Putting the spaceship crew in a deep sleep while they travel. The deep sleep, called torpor, would reduce astronautsâ&#x20AC;&#x2122; metabolic functions with existing medical procedures. During interplanetary transit, the crew would receive low-level electrical impulses to key muscle groups to prevent muscular atrophy. nasa


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V IR A L

FOR EC A S T ING


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viral control center will build a global network to collect human and animal samples. Establish diagnostic labs for rapid response and analyzing samples. Predict possible developing trends to alert the public in time. Research on data and invent treatments in advance. nasa

viral control centerâ&#x20AC;&#x2122;s mission is to promote understanding, exploration and stewardship of the microbial world. We work on understanding the evolutionary benefits of cooperation in all manner of species, from bacteria to humans. nasa

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SPACE DEBR IS R EMOVA L


MINERAL SERIES

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We human being have to stop that from happening, or it could become unsafe in low earth orbit that we wouldnâ&#x20AC;&#x2122;t be able to go in to space anymore. With the most advanced technology and top engineering knowledge base, nasa as the leadership of space exploration on earth, will corporate with other space agency all across the world to take action on recycling space junk.

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Since human began launching objects out of stratosphere 60 years ago, weâ&#x20AC;&#x2122;ve littered the area around our planet with spent rockets and those nonworking satellites. Now about 22,000 large pieces of trash circle the globe at thousands of miles per hour, posing a serious threat of function satellites and spacecraft and occasionally sending the astronaut inhabitants of the I international Space Station running for cover. Once every five years on average hunks of junks smash into each other. Traveling at 17,500 miles per hour, even a paint chip can blow a hole through a spacecraft, and as more collisions create more pieces of garbage, the problem grows exponentially.


X S HELT ER

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To increase the chances of recovery from a global catastrophe, nasa will launch a long term project to build a shelter. A nuclear war would be unlikely to kill everyone outright, but perhaps some other catastrophe could, such as an engineered pandemic of the future.Conceivably, an adequate disaster shelter might help a small population to survive and eventually rebuild civilization. The shelter would have to be stocked with enough supplies to wait out the catastrophe. Instead of helping a small population to survive some initial catastrophe, nasa will establish an massive shelter that ideally could protect everyone in United States.

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N A S A

X

OCULUS

R IF T


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Cooperate with Oculus vr , we will launch virtual reality games for space enthusiastic to experience the space and thrilling mission. Itâ&#x20AC;&#x2122;s not just another vr game, na sa takes that one step further, employing real astronomers to create bespoke f irst-person vr entertainment. Our goal is to design the best game with positive attitude for our next generation


N A S A

X

MONS A N TO

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With the worldâ&#x20AC;&#x2122;s population expected to rise to an astonishing nine billion people by the year 2050, the question of how weâ&#x20AC;&#x2122;re going to manage to put food in all those mouths gets more and more complex. gmo seemed to be the miracle answer, as one of the best known agriculture company, Monsanto has its controversial side. nasa will corporate with Monsanto, build a new path, space farming, which could grow enough farm-fresh produce to feed all of us and do so in such a way that conserve water, take up less space, produce significantly bigger yields, and eliminate the need for pesticides.

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IMAGE CREDITS

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© RadioFan https: //upload.wikimedia.org/wikipedia/commons/2/20/NA SA _ history_archives.jpg

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© 201 1 by W. David Woods and Robin Wheeler. The Apollo 10 Flight Journal http: //spacef light.nasa.gov/gallery/images/apollo/apollo10/ hires/s69-3 4 039.jpg

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How NA SA’s Mission Control Supports Space Missions https: //i.ytimg.com/vi/u19mQlQeMmE/maxresdefault.jpg

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A stronaut photograph ISS04 2-E-178671 NEW ZEAL AND IN SUNGLINT http: //eoimages.gsfc.nasa.gov/images/ imagerecords/85000/85332/iss04 2e178671 _lrg.jpg

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Earth from space https: //commons.wikimedia.org/wiki/File:Earth_from_ space_ ( 7628218100).jpg

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© by Innocentium Descending Jellyf ish http: //sarahmon.deviantart.com/ © by Penny De Los Santos Fried eggs with bacon ser ved for breakfast http: //w w w.offset.com/photos/ 738 4 8 metal plate with rivets http: //imgarcade.com/1 /metal-panel-rivets/ EMBL Advanced Training Centre http: //w w w.embl.de/training/eicat/atc/auditorium/ ©Erik Isak son/Alamy A guide to the planet http: //w w w.theguardian.com/ ©John Harper Tunnel in Canary Wharf metro station http: //w w w.offset.com/photos/231 275

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Stage Black And White http: //imgkid.com/stage-black-and-white.shtml © Zaha Hadid Architects Zaha Hadid Taichung Metropolitan Opera House http: //roman-architectures.blogspot.com/ The Futuristic Food Packaging You Can Eat, Even After Washing It http: //w w w.fastcodesign.com/ Jellyf ish black background sea life http: //megawallpapershd.com/ © Steve Gschmeissner Electron microscope view of bone tissue http: //w w w.dailymail.co.uk /


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© Andrew Lee McConnell

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© Damjan Cvetkov Dimitrov and Nina Geometrieva.

Vertebrae Staircase

nakagin capsule tower

http: //w w w.biomimetic-architecture.com/201 3/verte-

https: //w w w.behance.net/gallery/31 54741 3/ Tokyo-desu

brae-staircase-andrew-lee-mcconnell/ 114 080

© HTC

Masons Be Bionic

HTC Vive

http: //brainberries.co

http: //w w w.neowin.net/news/htcs-vive-vr-headset-will-beavailable-in-april-2016

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© Murad Ahmed Google’s new offering: Contact lens for diabetic patients

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© Samsung Samsung VR

http: //stableglobalprogress.com/blog/tag/google/

w w w.gelecekteknolojisi.com 084

© NA SA /JPL-Caltech Rocky Ring of Debris Around Vega

© Google

http: //astropix .ipac.caltech.edu/image/spitzer/ssc201 3-02a

Googleardboard VR https: //w w w.google.com/get/cardboard/

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Sci Fi Hand Gadgets 1 http: //w w w.daz3d.com/sci-f i-hand-gadgets-1

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© Orthy Conf ident Gamers https: //plus.google.com/+Conf identgamers/posts

Sci Fi Hand Gadgets 2 http: //w w w.daz3d.com/sci-f i-hand-gadgets-2 118-120 088

MB&F HM6 “Space Pirate”

© PlantLab http: //w w w.omicrono.com/201 5/05/granja-del-futuro/

http: //w w w.watchanish.com/ 090-091

MB&F HM6 “Space Pirate” http: //noveltystreet.com/item/6752/

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© Tarik Keskin Peregrine Falcon – Cryogenic Lab http: //whatanart.com/201 2/07/05/futuristic-sci-f i-3d-renderings-tarik-keskin/peregrine-falcon-cryogenic-lab/

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Inside Spaceship Wallpaper http: //imgbuddy.com/inside-spaceship-wallpaper.asp

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© 20th Century Fox Deep Sleep Human Transport To Mars http: //elite-league.com/social-post/post-1 3510

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Futuristic corridor interior http: //ugoorigin.com/1 36-2/

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Futuristic Sci Fi Spaceship Corridor https: //amanaimages.com/

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© Mercado Design Tao Arquitetura http: //w w w.archdaily.com.br/ © Etsy UK Futuristic Lab Coat https: //w w w.etsy.com/au/shop/ VictoriaWestbury http: //w w w.globalviral.org/

FUTURE PROSPECT

http: //imgkid.com/rubeola-virus-symptoms.shtml 102

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Rubeola Virus Symptoms



NASA Brand Guideline