[creative brief] Advertising Objective:
Create a natural healthy, on-the-go lunch package.
Target:
Women ages 25-35 who are educated, health-conscious, mobile and very busy. She plays a variety of roles in life—associate, friend, leader, socialite, etc. Healthy eating is at the root of her self-confidence and performance in every avenue of her world. She needs optimal lunch choices that won’t slow her down, but will get her through each demanding day. After doing all she can in the world, her “me-time” is very valuable and rare.
Insight:
“I try to pack a healthy lunch, but I don’t always have time. It’s really irritating, because a lot of my food is not easy to just grab quickly.”
Promise:
Our product promises the healthiest, grabable lunch options that add more me time to each day.
Support:
Tone:
Convenient packaging Creative variety Fresh, natural ingredients Reasonably priced
Fresh (natural) Modern Honest (informative)