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ELEMENTS OF A MARKETING PLAN

UEI-GARDENA MODULE 140: MARKETING INSTRUCTOR: FRANK EZENEKWE

CLAUDIA L. TOPETE


BUSINESS MISSION STATEMENT


SWOT ANALYSIS

SITUATION ANALYSIS


OBJECTIVES


MARKETING STRATEGY

“TARGET MARKET STRATEGY”

MARKETING MIX


IMPLEMENTATION EVALUATION CONTROL


CLAUDIA TOPETE | ELEMENTS OF A MARKETING PLAN