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COMPANY PROFILE

Current trends in the pipes, pumps & valves market by Stephen Leatherbarrow from Bray Controls Africa

As times of uncertainty prevail amidst a global health pandemic, General Manager, of Bray Controls Africa shares his opinion and trends of the pipes, pumps and valves market. Tell us a little about your company At Bray Africa, it is the strength of our team that is our differentiator. It’s an experienced team that is fully aligned to our business strategy and the core values of customer satisfaction. I see my role as that of a facilitator allowing our industry specialists, product support and logistics team to interact seamlessly to provide the knowledge at all levels that our customers require. We have in excess of 100 years’ experience in the team and its this knowledge that underpins the value and expertise that Bray Africa offers. How has your business been impacted by the current crisis and how are you navigating it to remain competitive in the market? The impact at Bray globally has been minimal. Being a large privately-owned global Valves and Controls company meant that we were able to act with agility very quickly and early during the pandemic. With multiple manufacturing facilities we were able to reschedule production locations and share inventory globally to maintain our connection to the customer. Bray has also been fortunate to engage our customers and stakeholders in a modern digital platform where we have online training sessions, industry focused webinars and increased our presence on social media platforms such as LinkedIn. This has received huge support and continues to strengthen our value to the customer. Bray Africa has utilised all these resources during the lockdown period in addition to many customer meetings on audio/video platforms. Bottom line is that Bray must add value at every step of our interaction with the customer. Finally, despite Covid we have kept our focus on the 3-year Strategic Plan for Bray Africa. With further investment in manufacturing, improved processes in logistics and a 32

Pipes, Pumps and Valves Africa - May/Jun 2020

Stephen Leatherbarrow, General Manager at Bray Controls Africa (Pty) Ltd continued investment in people. When combined with the flexibility that Bray International provides, we see Bray Africa well positioned for the future. What are the biggest challenges facing the pipes, pumps and valves sector today? With the huge geographical complexity of Africa, we see the greatest opportunity is that of increasing the technical connection to the customer by understanding the new applications demands and participating as a partner on solutions that add value to the customers such as aligned inventory, new technology and service. These value-added services come from local companies whom carry the infrastructure to deliver these benefits. It does come with an additional capital cost but its value in the total cost of ownership needs to be considered. What are the trends in the sector that you are seeing? What do you attribute it to? In the Valves and Control sector our customers face the day-to-day challenge of operating in increasingly extreme conditions in both a safe and environmentally responsible

Profile for Lifting Africa

Pipes, Pumps and Valves Africa May/Jun 2020  

Pipes, Pumps and Valves Africa May/Jun 2020

Pipes, Pumps and Valves Africa May/Jun 2020  

Pipes, Pumps and Valves Africa May/Jun 2020

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