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From strength to strength KEMACH Forklifts continue to go from strength to strength offering customers world-class products that not only promise reliability but deliver it. Few could have foreseen the outbreak of a global pandemic in 2020 – so severe, it saw worldwide trade come to a near standstill as countries closed borders and implemented quarantine policies keeping people at home and businesses closed. Launching the KEMACH Forklift range, in partnership with Anhui HELI, in March this year KEMACH arguably found itself facing one of the toughest challenges – establishing a new division at the same time as the country was locking down due to Covid-19. “It was not easy,” admits Van den Heever, especially if one considers that the forklift industry came to a near standstill during Lockdown level 5. But, not known to shy away from a challenge, the KEMACH team opted to see the opportunity during these trying times rather than focus on that which they could not change anyway. It is an approach that paid off as the company is fast establishing itself as a major competitor in the forklift market. “The impact of Covid-19 on business has been severe and it has put people on the back foot. Budgets have been cut and companies across the board are carefully monitoring cash flow and expenditure. We have taken this as an opportunity to bring our product to the market offering them a reliable machine that can compete with the top guns in the industry,” says Van den Heever. Reliable and cost-effective The forklifts offer customers the lowest cost of ownership over the lifetime of the machine due to its reliability and competitive pricing. “Also, our footprint in the local market and our extended infrastructure adds to this offering. Consider the value add that is derived from dealing with KEMACH and it becomes a very viable option to purchase one of our forklifts. Local support features include aftermarket suppliers for battery and charger supplies, forklift attachments and management systems Driver training and monitoring through KEMACH’s forklift management system are also available. Van den Heever says stock forklift machines can be delivered within two weeks, while non-stock machines can be delivered from the factory within 10 – 12 weeks. “At KEMACH the focus has always been on delivering solutions. It is not just about selling machines. In the current business environment, we believe we can offer valuable advice to ensure our customers are not spending unnecessarily. It is about finding ways to save money whether that is buying a new machine, fixing a broken one or refurbishing an old forklift,” he says. 4

Lifting Africa - Nov/Dec 2020

Now more than ever there is a need to work with customers. Not only to assess requirements but to find ways to progressively reduce spending and expenditure. “Our product has much to offer. It is a solid product that can withstand the test of times and there is no denying that tough economic times call for smart decisions and investments in equipment.” According to Van den Heever, the company are increasingly doing site evaluations where they are asked to come up with solutions that meet the client’s individual needs. Safety remains priority Few can argue that safety, while it should always be at the top of the priority list, can be overlooked in tight budgets. “Due to the outbreak of Covid and the impact this has had on company spending and budgets, it is important that we don’t forget about safety,” says Van den Heever. “While it is important in these trying times to save money it must never be at the cost of safety.” The KEMACH range of forklifts have specified Japanese engines, Heli built ZF transmissions and robotically manufactured chassis, ensuring premium brand quality at very competitive pricing. “The machines have an impeccable safety record with world-class standards.” According to Van den Heever, the range comprises a walk-behind powered pallet jack up to 45-ton container handling units enabling the company to compete in all sectors of the market. “Anhui HELI is the biggest forklift manufacturer in China and complies with all European standards as well as being ISO approved.” Developing trends The market is increasingly opting for electrical solutions moving away from traditional batteries and fuels to lithium-ion batteries. According to Van den Heever, this is in line with the international trend and is due to these batteries offering users so much more. “Now is a good time to look at the lithium-ion electrical machines. It delivers a much longer battery life – these machines can work 24-hour cycles for seven days a week with one battery.” Whilst these batteries were in the past quite pricey when compared to lead-acid batteries, ongoing research and development has delivered a product that competes very well from a cost perspective with a range of benefits. “One can now use one battery for multiple shifts not to mention getting away with not needing a

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