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FORKLIFT

Criterion Equipment's TCM forklift trucks ensure safe and dependable operation

Exclusive distributors of TCM forklift trucks in southern Africa works closely with companies in almost every sector, including specialists in the FastMoving Consumer Goods (FMCG) business. “FMCG companies - which operate in a highly-competitive environment, in terms of constant price, quality and delivery pressures – demand the assurance of dependable materials handling and logistics systems, to ensure optimum productivity - from the handling of raw materials to the dispatch of finished goods,” says Brenton Kemp, Managing Director of Criterion Equipment, part of Capital Equipment Group of Invicta Holdings Limited. “Packaging integrity of consumer products is critical, which is why extra care must be taken during the transportation and storage of goods that will be placed on supermarket or pharmacy shelves. Damage to products and packaging during transport or storage compromises 10

Lifting Africa - Nov/Dec 2020

the quality of goods that consumers expect and are usually rejected, which is an unnecessary cost to the manufacturer or distributor.” “The Criterion team has a thorough understanding of the importance of efficient handling in manufacturing processes and warehousing, coupled with the integrated logistics strategy in each FMCG business. The company offers an advisory service to ensure investment in the correct forklift truck, that is best suited for every operation.” The suitable forklift must be used to receive and transport raw materials and goods, quickly, safely and efficiently, without damage to the product or packaging, during handling. “Machine selection is based on the

layout of the manufacturing plant and warehouse facility, where there may be narrow aisles, which limit forklift movement and a vertically stacked storage system that may require an electrically operated machine to lift goods safely from a height. If goods are stored on a horizontal rack, this may necessitate another model of forklift. “In addition to correct forklift selection, it is important to introduce a professional operator training programme and to implement a structured maintenance programme to ensure the extended service life of every machine.” A success story for Criterion Equipment is the long association

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Latest Lifting Africa Nov-Dec 2020

Latest Lifting Africa Nov-Dec 2020  

Latest Lifting Africa Nov-Dec 2020

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