BEHIND THE SCENES
Stella Page Design
Silicon Valley + Beyond
JetSuite–Private Jet Operator
2011 S UM M ER | FALL ISSUE
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Your home reflects your unique personality and style, and makes a statement that says so much. Exceptional home-related talent, brimming with creativity, lies within our region. From creating your vision to executing the finishing touches, an abundance of professional resources are here to help you realize your dream.
Explore a world of exciting possibilities at the San Francisco Design Center. To introduce you to our showrooms, we offer complimentary designer-led tours to those that are new to the SFDC, the design process and working with a designer. Individual tours may range from an hour to two hours and will be customized to your design needs. From traditional to contemporary furnishings, to kitchen and bath design, to antiques and accessories, the SFDC offers all things possible to those who value the beautiful and provocative in design. SFDC is open to the public for browsing Monday through Friday, 9 AM â€“ 5 PM. Buying services are available at the SFDC to facilitate purchases. F O R C O M P L I M E N TA RY D E S I G N C O N S U LTAT I O N S A N D / O R P R I VAT E T O U R S , C A L L 4 1 5 . 4 9 0 . 5 8 8 8 .
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Silicon Valley + Beyond
FA L L I S S U E 2 0 1 1
AT HOME 1–17 At Home Events 18 THINGS TO DO 23–33 Product Page – Tiffany & Co. 26 Sano Spa Event 33 DINING + LODGING 34–37 SPINNING YOUR WHEELS 43–48 Auto Event – Ferrari Challenge At Infineon Raceway 44 Los Gatos Luxury Cars Showroom 46 The 3rd Annual Quail Motorcycle Gathering 47 FEATURE ARTICLES Behind the Scenes – HP Pavilion Fire and Ice 19 Fashion – A Few Good Bags 28 Business – Empty Hangar Good News for JetSuite 38
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P UBLIS HE R’S LET T ER
Welcome to Our Inaugural Issue. Lifestyle Resources – Silicon Valley + Beyond
2011 SUMMER | FALL ISSUE
ong before it was coined “Silicon Valley,” I called it home. Years before the high-tech industry boom, many residents may recall the orchard fields and open space surrounding the valley. With great evolution came growth, and Silicon Valley blossomed into a hotbed of not only technology, but of lavish homes, chic hotels, restaurants, and shopping meccas. New life emerged throughout the valley and mingled with local history and iconic haunts to create a unique environment. Lifestyle Resources—Silicon Valley + Beyond is designed to showcase local resources as well as those in neighboring areas such as San Francisco and Monterey. We are fortunate to live in such a fabulous area with an abundance of choices for all of our lifestyle wants and needs. Our bi-annual pocket-size publication is designed so readers can keep it close at hand for inspiration. Like the sports car of automobiles or the cocktail purse of handbags, Lifestyle Resources is small in stature but big in style and performance. Our first issue brings you several exciting feature articles. In A Few Good Bags, handbag designer Stella Page sends her bags down the Red Carpet. In Fire and Ice, we take a behind-the-scenes look at daily operations of HP Pavilion. In Empty Hangar: Good News for JetSuite, we interview Keith Rabin, President of JetSuite, a private jet operator. We hope you enjoy this issue and your summer. We’ll see you again in December.
Linda Almini, Publisher
Endurance is the crowning quality, and patience all the passion of great hearts. James R. Lowell
Endurance is the crowning quality, and patience all theithpassion of combined great hearts. over 50 years experience, we specialize in primary and
second homes on the Monterey Peninsula. Our business Jamesphilosophy R. Lowell is simple… “We go the extra mile and do whatever it takes to de-stress the process.”
Carol Winnigham Carol Winningham
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LIFESTYLE RESOURCES Silicon Valley + Beyond
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CIRCULATION MANAGED BY LIFESTYLE RESOURCES Silicon Valley + Beyond is published bi-annually, with 25,000 copies distributed in June and in December. All information and requests including editorial submissions and advertising may be submitted to publisher at firstname.lastname@example.org. Reproduction of contents in part or in whole is prohibited without publisher’s permission.
SFMP Media 415.837.8145 831.402.3915 Linda Almini email@example.com Cindie Farley firstname.lastname@example.org Nel Calara email@example.com Cindie Farley firstname.lastname@example.org BEHIND THE SCENES
Stella Page Design
JetSuite–Private Jet Operator
Silicon Valley + Beyond
2 0 1 1 SU M M E R | FA L L I SSU E
1, 3. SFMP Media 2. Four Seasons Hotel
CREATE AN ITALIAN MASTERPIECE
MADE IN ITALY FOR NEW HOMES OR REMODELING Looking for Italian elegance with • Custom Windows (Wood, Aluminum) • Custom Doors (Antique, Contemporary) Old-World craftmanship for your home? America Italiana is the exclusive importer of • Bath Vanities • Custom Cabinets Italian-crafted windows and doors in countless • Reclaimed / Antique Materials • Tuscany Style • Eco Friendly shapes, styles and colors. • European Tilt and Turn Technology
Visit our Showroom, call for an appointment! 275 E. Brokaw Road, San Jose, CA 95112 T408.452.9166 - F408.452.9160
AT HOME EVENTS 1. Rhonda Hirata of SF Design Center 2. Jeff Lewis, Designer + Bravoâ€™s TV star of Flipping Out speaks at the SF Design Center 3. Graniterock hosts a masonry trade show at the Cupertino Design Center. Steve Bosco of Graniterock, Beth Dewbre of Montana Rockworks. 4. Steve Bosco, Robin Steudler and Keith Severson of Graniterock smile for the camera. Photos: SFMP Media.
HP PAVILION FIRE AND ICE BY Linda Almini
ndustrial, yet chic and contemporary, HP Pavilion was built in a timeless style which betrays its age. The Pavilion first opened in 1993, and not only do the exterior aesthetics keep this downtown San Jose landmark and iconic event center looking fresh and current, but the quality, functionality, and management of the facilities hold up to any modern indoor-event center to date. HP Pavilion ranks as the fourth-busiest indoor arena in the United States, alongside Madison Square Garden, Staples Center in Los Angeles, and Philips Arena in Atlanta. As home of the NHL’s San Jose Sharks, HP Pavilion is frequently referred to as the “Shark Tank.” It is also a venue, however, for other sporting events, as well as world-class performers and entertainment. Approximately 180 events take place LIFESTYLE RESOURCES
at the Pavilion each year, with the Sharks playing about 25 percent of those dates, and performers like Madonna, The Rolling Stones, Barbra Streisand, Roger Waters (The Wall Live Tour), and Cirque du Soleil to name a few, filling remaining dates. If you have ever attended a Sharks game one day and a musical performance the next, you may wonder where the ice goes. HP Pavilion has a conversion process that allows a cover to go over the ice and provide temporary flooring. Concert staging and seating, or courts for basketball or tennis can then be set up to occupy the space. From fire to ice, within hours you may experience both the blast and flash of pyrotechnics on stage and the excitement of a high-speed chase for the puck across ice. In the NHLâ€™s off-season, the ice is melted in a process that takes about eight hours but can be refrozen when needed in 36 to 48 hours. The behind-the-scenes logistics of daily operations may go unnoticed by many in attendance but should not be overlooked. 20
Far beyond selling tickets and filling seats, planning and preparation are continuous to maintain and grow a business operation that performs at the level of success HP Pavilion delivers. For each event it is crucial that booking and event directors calculate and perfect every last detail of stage settings, dimensions, lighting, and sound systems to ensure that spectators enjoy the full impact of the performance they are there to experience. Coordinating delivery and installation of equipment and props is no easy task, with some acts bringing in dozens of transport containers by truck or even by rail. Work often starts in the wee hours of the morning to accommodate the physical logistics of teardown and set up. The massive undertaking is often completed in a matter of hours, and the transformation may appear miraculous. It takes a team of dedicated and seasoned staff performing with precision and accuracy to ensure seamless timing so every audience has an optimal experience.
Jim Goodard, Executive Vice President and General Manager of HP Pavilion, was involved in the early design and building of the arena and has been on board ever since. He now oversees daily operations for all activities at the Pavilion, from Sharks games to concerts, and guest services to special event bookings. “Great building – great market; the Sharks have been received so well in the community, attendance has been continually good at all our events, and the majority of the Sharks games have reached attendance capacity,” says Goodard. “HP Pavilion has made and continues to make a great economic impact on the city of San Jose. Our local restaurants, hotels, and bars have benefited by our attendees as well as by our performers and players.” In addition to a seating capacity of over 18,000, HP Pavilion also has 65 luxury box suites available for leasing and a state-of-the-art press box for televising and broadcasting games and events. Situated only one mile from San Jose International airport and with mass transit services close by, the Pavilion is easily accessible to visitors and performers alike. Great hotels and excellent restaurants are nearby, as well as plenty of on-site and adjacent parking. You can expect a continued lineup of top-notch performances and sporting events in the months and years to come. The U.S. Figure Skating Championships will be held at HP Pavilion in 2012, as well as the U.S. Olympic Team Trials in gymnastics. www.HPPavilion.com Photos: HP Pavilion
THINGS TO DO
PHOTO: SFMP MEDIA
The San Francisco Bay Area boasts some of the worldâ€™s most iconic sites, breathtaking landscapes, and points of interest. As a major center of culture and diversity, the selection of activities and experiences are extraordinary. Performing arts, museums, wine tasting, and shopping. There are always sites to see, things to do, and events to attend.
PRODUCT PAGE 1. Brian Neel of Tiffany & Co. in San Jose shares a peek with LRSV at locks, crocs and other fine accessories. 2. Orange crocodile handbag as shown $11,500, locks and chains $80 - $3,500. 3. Blue crocodile $4,500. Photos: SFMP Media.
A FEW GOOD BAGS BY Cindie Farley
A on dove-gray leather. A royal tapestry on chocolate
postcard from Paris on rose suede. Jeweled plumes
crocodile. Welcome to Stella Page’s world. Enter through your handbag. You take it along; it takes you places.
With family roots in Atherton and Palo Alto, Stella Page grew up in a family highly supportive of the theatre, taking her to every ballet in the City. She was fascinated as much by the excitement of the curtains parting as she was by the performers, and spent her childhood drawing these fascinations in intricate detail. She also created a complete line of couture fashion for her dolls. These were the beginnings of Stella Page Design and her now soughtafter handbags. Today, Stella Page Design is a vibrant, up-and-coming industry unto itself in the village of Moss Landing on Monterey Bay. A place that, after her extensive travels, Page says is great to come home to: “Easy on my soul, easy to create here.” In stark contrast to the seaside surroundings, her showroom and manufacturing facility’s provocative banner, reminiscent of a high-fashion magazine lingerie ad, stands out like a beacon as it announces this is the place where Stella Page creates. The dichotomy in the setting is reflective of the designer herself; the artist with an endless imagination is rivaled only by the businesswoman with a vision. 28
Page left the Bay Area in the 70s to study in New York and at the Fashion Institute in Los Angeles, and also did some modeling, a role easy to imagine her in. Her personal fashion sense is edgy classic, and she carries herself with runway grace and style. But her life hasn’t exactly been a fashionista fairytale. For twenty-five years Page supported herself working as a waitress at Langer’s Deli in Los Angeles. All the while, she was still designing and “making little things” as gifts for family and friends. Then an unforeseen turn of events and her tenacity in the face of obstacles changed everything. She remembers the day 30
when she was diagnosed with an illness that left her too tired to work, and quit her job without knowing her next move. A little voice inside her said go home and do what you love. So she did. As luck would have it, a Los Angeles wholesaler asked if Page could put a collection of handbags together for a spring show. She took a giant leap of faith and met the challenge on short notice and a shoestring budget. The year was 1999 and she has never looked back. Since then, Page’s handbags have evolved and matured as dynamically as she has, and today Stella Page Design produces a sophisticated, polished product line, richly tailored to the last detail. Because each piece requires hours of handwork by skilled artisans, her handbags are considered works of art and done in registered editions limited to 100. To keep up with the demand of her clients, most of whom are now collectors, Page comes out with new bodies and designs of handbags four times a year, a challenge she welcomes. “I don’t work hard,” she says with a gleam. “I create hard.” To this day, Page has never forgotten her source of inspiration: the theatre. The anticipation of the surprise revealed behind the curtain is what drives her designs. Whether it’s a plush clutch or a luxuriously soft, oversized weekend tote, she wants the handbag to delight and surprise her client. Open it up to discover a hidden leopard lining or a little gem of a compact. It’s all about that experience: the “Stella Page Experience.” LIFESTYLE RESOURCES
In positioning her company for her “fourth act” as Page calls it, she believes that the “Stella Page Experience” has been instrumental in creating brand recognition that could go national, and ultimately global. Clearly, it’s an experience already recognized as one to be had. Courtney Cox, Teri Hatcher, Jackie Collins, and Oprah are among her clients. In March, Page accessorized Frances Fisher with a handbag for the premiere of The Lincoln Lawyer. Page also has an active corporate gifting program—one she anticipates greatly expanding—and has been commissioned by such events as the Concours d’Elegance, the U.S. Open, and the 2006 Emmys. Looking to the future, Page notes that all we are seeing of Stella Page Design is the “tip of the iceberg.” She envisions collaborating with high-end designers to expand her own designs for product lines into everything from upholstery to outdoor umbrellas, high heels to scarves, even optical frames. Don’t be surprised to see Stella Page reach out to buyers for high-end retailers with ideas for commemorative pieces. Her ideas are endless and so is her drive. The quintessential “stage mother,” Page considers each and every product she sends out into the threatre of life to be her “child star.” The bottom line is that she wants to leave a legacy: the integrity of her brand. “I think that would be the most responsible gift that I could give to my creativity,” she says definitively. www.stellapage.com Photos: Stella Page Design
SANO SPA CELEBRATES REâ€“GRAND OPENING 1. Lauren Itson, Spa Supervisor + Avigale LaGrass, Spa Director 2. Sano Spa at Casa Munras in Monterey, a Larkspur Hotel. Photos: SFMP Media.
DINING + LODGING Dining out is a delectable part of life here in the San Francisco Bay Area. Whether you’re looking to celebrate a special occasion or just have a desire for a new cuisine, the selection of restaurants is diverse and often world-class.
PHOTO: TAJ HOTELS
For an intimate weekend getaway, or accommodations for special guests, the perfect lodging can be found. Our boutique hotels and five-star resorts offer guests full-service spas and the finest of amenities – it’s an integral part of the Bay Area’s hospitality.
Choose Taj Campton Place
Choose to stay in a hotel that suits oneâ€™s taste for fine wine, delicious food, comfortable accommodations and exemplary service â€“ in the best city center locale for shopping. For room or dining reservations at Taj Campton Place, please dial 415-781-5555 340 Stockton Street, San Francisco CA 94108 email@example.com | firstname.lastname@example.org tajhotels.com | camptonplacesf.com
Q U AT T R O 路 T H E S PA 路 H O T E L
Four Seasons Hotel Silicon Valley is perfect for every occasion. Host important meetings, plan extraordinary events, dine at Quattro, relax in The Spa, or enjoy a weekend getaway. We are here to meet your needs, as always.
650.566.1200 | www.fourseasons.com/siliconvalley 2050 UNIVERSITY AVE, EAST PALO ALTO
GOOD NEWS FOR JETSUITE BY Linda Almini
ave you heard the buzz about $999 private jet travel? Too good to be true? Itâ€™s true. One-way $999 rates are now a reality (upon availability) on restricted flights.
Sound good? It gets better. The price structure is per plane, not per passenger. JetSuite, a private jet operator based in Southern California, is making it affordable and available to an open market. Lifestyle Resourcesâ€”Silicon Valley + Beyond sits down with Keith Rabin, President of JetSuite, to get the story. In 2007 Keith Rabin and Alex Wilcox, a former JetBlue executive, joined forces and created a business plan. Wilcox is now the CEO of JetSuite. According to Rabin, during early research they found a common consensus among private jet users was that they were paying premium prices, yet service was lacking.
P HO T O : SFMP ME D I A
Rabin and Wilcox agreed that this was a valid concern and a need that could be met. They rolled out a business plan offering significantly lower rates than competitors were offering, while providing exceptional service. In 2008 JetSuite entered into the private jet industry with a vision: they would offer private jet ownership that pays owners back, and also offer lower-cost private travel options to an open market, with incentive programs for frequent users. How does JetSuite get the message out? We talk about pricing. We offer exceptional one-way restricted flights and open up private jet travel to a much broader market. With that being said, clients recognize that our hourly and daily rates are also very attractive for private jet travel, and we see a high percentage of repeat business. How many aircraft do you have in your fleet?
JetSuiteâ€™s current fleet is comprised of 12 Embraer Phenom 100s. The four-passenger plus crew jet is sleek in style and offers clients a spacious cabin with the latest electronics, a BMW-designed interior, and ample storage accommodating luggage, golf bags and skis. 40
Are you planning on expanding your fleet? If so, will you add additional models? Yes. We plan on adding 10
more aircraft by year-end, bringing the fleet to 22. We will continue with the Embraer Phenom 100 for this reason: approximately 70 percent of private jet trips in the U.S. are 1,000 miles or less, and of those, 90 percent have four or fewer passengers on board, making a typical payload approximately 2.5 passengers. We would only add larger passenger-capacity aircraft if the demand is proven. How do the economics work?
The Embraer Phenom 100 is a new aircraft and light in weight; therefore, it is extremely fuel-efficient. Also, our focus remains on a specific market, allowing us to avoid a common pitfall in the industry: empty legs. We keep our planes in the air, not on the ground, and that creates profitability. The Phenom 100 is designed to fly 10 to 12 hours per day, so the flight cycle is twice that of its competitors. This translates into less maintenance cost for us, allowing us to keep our prices low.
How does JetSuiteâ€™s SuiteKey Membership work?
A SuiteKey membership is a refundable pre-paid account used to purchase private jet travel on JetSuite. Itâ€™s like booking an airline ticket. You tell us when and where you want to travel and we will give you the best price we have available. As a SuiteKey member, you receive flight-credit bonuses that further lower the cost of your travel with JetSuite. Explain the Sale Lease-Back Program.
Purchase an aircraft and JetSuite pays you back. When you purchase a plane, JetSuite pays you $30,000 a month as a lease payment, allowing you to take it in cash or apply it to flight hours. Although JetSuite
doesnâ€™t give tax advice, there is a great tax incentive through the end of 2011. A 100 percent bonus depreciation program allows the entire value of the aircraft in year one to be depreciated to offset passive income. It is worth looking into. As a client, what might I expect when I arrive at the airport? Because we are a private jet charter company,
we operate out of FBOs, private jet terminals. You arrive at the terminal and board the aircraft, we load your bags, and you can expect a safe comfortable trip to your destination. How do you deliver great service? A selective hiring process is the key to providing great service. Our senior pilots have up to 35,000 flight hours and even our junior pilots have significant flight time. Every JetSuite employee understands that to each customer, whether a couple jetting off for a special occasion, or the CEO of a large corporation traveling on business, safety, discretion and satisfaction are essential. What are the core locations that JetSuite serves?
At this time, California, Nevada, Arizona and Texas. What airports in Northern California do you operate out of? We can operate out of Oakland, San Jose and San
Francisco. Five thousand feet of runway is a minimum requirement to land our aircraft, so smaller airports such as Hayward, Napa, Santa Rosa, and Livermore just to name a few, are accessible as well. In one sentence what would you say about JetSuite?
JetSuite enables more people to enjoy luxury travel options with a safe, high-quality product. www.jetsuite.com Photos: JetSuite
SPINNING YOUR WHEELS
PHOTO: SFMP MEDIA
Many of us spend more time in our automobiles than we do waking hours at home. Exotic, electric, prestigious or practical, our automobiles must suit our individual needs while on the road. Style, performance, safety and comfort are crucial to keep us moving on the road. Take a peek at some of the finest selections of automobiles and related events.
FERRARI CHALLENGE AT INFINEON RACEWAY 1. Alan Paquette and Emmanuel Turin of Ferrari of San Francisco 2-3. In the pit 4. On the track Photos: SFMP Media.
LOS GATOS LUXURY CARS SHOWROOM Chris Coster, Cristina Hibbs pose by the new Bentley Continental GT. Photos: SFMP Media.
THE 3RD ANNUAL QUAIL MOTORCYCLE GATHERING 1. Adrianne Jackson of Chatel. Photos: SFMP Media. LIFESTYLE RESOURCES
THE 3RD ANNUAL QUAIL MOTORCYCLE GATHERING 48
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2011 Lamborghini Gallardo Superleggera
620 Blossom Hill Road Los Gatos CA, 95032 (877) 232-5049
66 East620 Ma Los Gatos LosC (877) 23(
2011 Bentley Mulsanne
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620 Blossom Hill Road Los Gatos CA, 95032 (877) 232-5049
62066 Blossom East Main Hill Street Road Los LosGatos GatosCA, CA,95032 95032 (877) (877)232-5049 232-5049
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Published on Jun 30, 2011
Lifestyle Resources - The Magazine for the Silicon Valley and Beyond Published by: SFMP Media Publisher / Editor: Linda Almini Writer / Cop...