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South Charlotte SouthCharlotteLifestylePubs.com

FEBRUARY 2018

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LIFESTYLE LETTER

FEBRUARY 2018 PUBLISHER

Richard Mellert | Richard.Mellert@LifestylePubs.com George Zorrilla | George.Zorrilla@LifestylePubs.com EDITOR

Emily Glaser | Emily.Glaser@LifestylePubs.com CONTRIBUTING WRITERS

Roni Fishkin, Patrice Hawkins, Valery Huffenus, Bernard Lee

Photo by Shonie Kuykendall CONTRIBUTING PHOTOGRAPHERS

DESIGNED BY YOU, OUR READERS, WE PRESENT OUR INAUGURAL READER'S CHOICE ISSUE!

Accent Photography, Anitra Photography, Decorating Den Interiors, Good’s Home Furnishings, Destiny Johnson, Shonie Kuykendall, Julie Legge (Charlotterealestatephotos. com), The Olde Mecklenburg Brewery, Tyrus Ortega Gaines

We love involving our readers in every issue of South Charlotte Lifestyle

Photography, Jim Schmid Photography, The Spa at Ballantyne,

Magazine, and this time we handed the reigns over to you! Over the course

Gil Stose Photography (Gil Stose), Deborah Triplett”

of two months, hundreds of businesses, and thousands of votes, you decided

CORPORATE TEAM

your picks for the best businesses in Charlotte. From bubbling brews to financial sleuths to construction pros, you voted for the best in more than two dozen categories. All we did was present them here in these pages. We all know Charlotte is an incredible community with some of the best businesses in the country, and this issue proves it.   You'll find that "best of the best" theme prevalent throughout the rest of the issue, from the best destinations of the year to the best new design trends for your home. Here's to making this the best year yet in one of the best cities around.

CHIEF EXECUTIVE OFFICER CHIEF SALES OFFICER CHIEF FINANCIAL OFFICER DIRECTOR OF MARKETING ART DIRECTOR OPERATIONS DIRECTOR EDITORIAL MANAGER EDITORIAL AD MANAGER AD COORDINATORS

Our best to all you Charlotteans, LAYOUT DESIGNERS

Emily Glaser, Editor

Emily Glaser, Editor

PUBLISHER SUPPORT EXECUTIVE ACCOUNTANT APPLICATION ARCHITECT WEB DEVELOPERS

Steven Schowengerdt Matthew Perry DeLand Shore Brad Broockerd Sara Minor Janeane Thompson Nicolette Martin Victoria Perry Lindsey Howard Chad Jensen Cyndi Harrington Alicia Huff Adella Wrisinger Jessica Soetaert Cyndi King Dana Rudolph Emily Stout Hailey Stepanek Melanie Carlisle Randa Makeen Michael O’Connell Scott Lavigne

ALABAMA | ARIZONA | CALIFORNIA | COLORADO | FLORIDA | GEORGIA | IDAHO

SouthCharlotteLifestylePubs.com ON THE COVER Cover Photography by Anitra Photography, Good’s Home Furnishings, Destiny Johnson, MMP/PD, The Olde Mecklenburg Brewery, The Spa at Ballantyne 4

South Charlotte Lifestyle | February 2018

ILLINOIS | KANSAS | MARYLAND | MICHIGAN | MINNESOTA | MISSOURI | MONTANA NEVADA | NORTH CAROLINA | OHIO | OKLAHOMA | OREGON | SOUTH CAROLINA TENNESSEE | TEXAS | UTAH | VIRGINIA | WASHINGTON

514 W 26th St., Kansas City, MO Proverbs 3:5-6 South Charlotte Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the South Charlotte areas’ most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in South Charlotte Lifestyle™ is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed.


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INSIDE THE ISSUE FEBRUARY 2018

FEATURES 12 Choice Destinations of 2018 The Best Places to Visit This Year

12 18

18 Readers’ Choice 2018 Your Picks for the Best Businesses in Charlotte

10

14

DEPARTMENTS 4

Lifestyle Letter

8

Good Times

10

Around Town

12

Travel Destination

14

Renovate & Refine

17

Realty Report

28 Lifestyle Calendar 34 Parting Thoughts


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GOOD TIMES

Jazzy Holiday Gala The Harvey B. Gantt Center for African-American Arts + Culture’s 2017 Jazzy Holiday Gala was an incredible evening of high energy entertainment, camaraderie, and celebration as they honored Philip Freelon, Charles Farrar and Ferguson Chambers & Sumter, P.A. with “Spirit of the Center” awards. PHOTOGRAPHY BY TYRUS ORTEGA GAINES PHOTOGRAPHY

8

South Charlotte Lifestyle | February 2018


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AROUND TOWN

31ST ANNUAL GOOD FRIENDS LUNCHEON

feature a new Taste After Dark event to appeal to the younger, late-night crowd. The theme will celebrate

Over 1,760 women spanning eight generations—

signature neighborhoods throughout Charlotte,

the largest luncheon attendance in the 31 year

highlighting what makes them unique. Purchase

history of Good Friends—gathered at the Charlotte

tickets at MuseumOfTheNewSouth.org.

Convention Center's Crown Ball Room to offer hope throughout the year to those needing a helping hand. In the process, they raised an astounding $412,482! The luncheon is a tradition that started in

EXHIBITION COMMUNITY OPENING AT THE HARVEY B. GANTT CENTER FOR AFRICAN-AMERICAN ARTS + CULTURE

a fellowship hall of a church by four women who

On February 3, from 10:00 AM to 5:00 PM, the

knew they could raise money for the community,

Harvey B. Gantt Center for African-American Arts

just as the Good Fellows men’s club had done for

+ Culture will unveil their new exhibitions, free

70 years. The donations collected in this one hour

and open to all ages. Plan to spend the day at the

luncheon sponsor an entire year of giving to the dis-

Center as they debut to the public two new private

advantaged in Mecklenburg County. 100 percent of

collections and two renowned artists in the series

the funds raised at the luncheon go directly to help

Memories. Moments. Masterpieces. Bring the family

our community’s most vulnerable. More than 3000

and kick off Black History Month while enjoying

lives were touched by these gifts in 2017 alone. In

gallery talks, docent-led tours, art-making work-

another crowning moment, Charlotte Mayor Vi

shops, scavenger hunts and other activities as they

Lyles took the stage to share a proclamation nam-

celebrate the launch of By and About Women: The

ing December 14th Good Friends Charlotte Day.

Collection of Dr. Dianne Whitfield-Locke and Dr.

TASTE OF THE NEW SOUTH: ONE CHARLOTTE, MANY FLAVORS

Carnell Locke, A Creative Journey: The Collection of Patrick and Judy Diamond, Lillian Blades: Mirrors of Life, and Frankhavemercy: Frequency. Join the Center

Each year, Levine Museum of the New South

as they celebrate collectors and artists who are

hosts one of Charlotte’s most anticipated fundrais-

preserving African-American art for future genera-

ing events: Taste of the New South. During Taste,

tions. For more information on these exhibitions and

more than 500 enthusiastic guests enjoy distinc-

other events celebrating Black History Month, visit

tive food and drink, unique entertainment and

GanttCenter.org.

transformative décor. Taste is a Southern-style, casual event and a welcome departure from formal, black-tiefundraisers. Levine Museum is pleased to present 2018‘s Taste of the New South:

10

One Charlotte, Many Flavors. This year’s event will

We are always accepting submissions for announce-

take place on Friday, February 23, 2018 at Levine

ments you’d like to see included in our Around Town

Museum. In addition to the inspired menu and cre-

section. Submissions are accepted via the Contact

ative cocktails Taste is known for, this year will also

Us tab at SouthCharlotteLifestylePubs.com.

South Charlotte Lifestyle | February 2018


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TRAVEL DESTINATION

choice destinations ARTICLE RONI FISHKIN

PERU

JAPAN

MOROCCO

While the ancient ruins of Machu

Tourism to Japan is exploding; the

Morocco is quickly emerging as a

Picchu top many travelers’ bucket lists,

number of travelers has doubled in the

fascinating destination for everyone.

it sometimes eclipses the entire country

last few years as people learn that a visit

Adventurers, history buffs, and anyone

of Peru as a “must-see” destination. This

to this small island country can combine

that loves mouth-watering cuisine should

South American nation has so many fasci-

ancient culture with magnificent natural

consider this small nation of stunning

nating treasures, both natural and cultural,

landscapes and dazzling modernity.

vistas and wilderness.

outside of that famed mountain. The modern city of Lima is filled with great

architecture,

culture,

As capital, Tokyo is probably the best

Marrakesh is probably the top desti-

known city, but Kyoto might be Japan’s

nation in Morocco, boasting thousand-

shopping,

heart and soul. One of the best preserved

year-old mosques and palaces alongside

museums, history and delicious dining. In

cities, Kyoto offers approximately 2000

a sophisticated restaurant scene and

recent years, the food scene has exploded

Buddhist temples and shrines, along with

nightlife. The city is also the gateway to

in Peru and goes far beyond the ubiquitous

wonderful gardens, dining and shopping.

the nearby desert and mountains, best

ceviche. The beaches of Peru are unpar-

Japan is also a nature-lover’s paradise,

explored via a 4×4 tour, a leisurely camel

alleled, and a visit to Lake Titicaca gives

from the view of Mt Fuji, to the gorgeous

ride or a hot air balloon ride at sunrise.

visitors a glimpse into the area’s indigenous

sakura blossoms and the magnificent

Many reputable travel companies are also

heritage and current way of life.

Arashiyama bamboo grove.

offering overnight camping, where you can

Of course, the archeological wonders of

The opportunities to immerse yourself

the Sacred Valley are spectacular. There

in Japanese culture are abundant. Make

Visitors to Morocco are also beguiled

are many ways to experience their beauty

sure you arrange to learn a traditional

by the shopping opportunities to pur-

and mystery, and an experienced travel

craft, take a cooking class, engage in a

chase ceramics, leather goods, baskets,

professional will find the opportunity best

samurai sword lesson or get fitted for a

carpets and jewelry, but travel profes-

suited for each traveler’s preferences.

silk kimono to truly have an authentic

sionals advise attending the markets

Japanese experience.

with a guide- both to keep you from get-

FUN TRAVEL FACT: Traditional weav-

fall asleep under the expansive, starry sky.

ting lost and to help negotiate the best

ings are a popular souvenir. It is estimated

FUN TRAVEL FACT: It is appropri-

it takes up to 600 hours to spin, dye and

ate to slurp noodles, especially soba

weave a traditional Peruvian poncho.

(buckwheat), when eating in Japan.

FUN TRAVEL FACT: Morocco is only

Peruvians are generally given one pon-

Slurping indicates the dish is delicious.

3 miles from Europe, and it is possi-

cho upon entering adulthood, and it is

It also cools down the hot noodles!

ble to see both the Atlantic and the

expected to last a lifetime.

12

South Charlotte Lifestyle | February 2018

merchants and pricing.

Mediterranean at the same time.


of2018 “A home is... NEW ZEALAND Often overshadowed by its larger neighbor, Australia, the islands of New Zealand are frequently overlooked. But Lord of the Rings was not filmed there by accident! Visitors to New Zealand say it

not a mere transient shelter: its essence lies in its permanence, in its capacity of accretion and solidification, in its quality of representing, in all its details, the personalities of

the people who live in it.” — H. Louis Mencken

is the most spectacular place on earth and well worth the long journey. Made up of two main islands and a group of smaller ones, New Zealand has more diversity than anywhere else: tropical forests, magnificent beaches, glaciers, lakes, snowcapped mountains and even volcanoes and hot springs. It’s hard to imagine another place where you can surf, ski, kayak, hike, parachute, horseback ride, and of course, bungee jump in the land where it was invented. The locals in New Zealand, Kiwis, are extremely welcoming and friendly to travelers. The warmth and helpfulness of the natives, the great road network, and the relatively low crime rate make driving yourself around the country very easy. FUN TRAVEL FACT: You can enjoy the outdoors without fear because New Zealand is one of only two countries in the world that have no snakes! Roni Fishkin is the Marketing Director of Mann Travels which, with local ownership in Charlotte, has been serving travelers with personalized

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RENOVATE & REFINE ARTICLE PATRICE HAWKINS & VALERY HUFFENUS OF DECORATING DEN INTERIORS

HOME OFFICES Home office furnishings are both stylish and functional. Desks rise

RECENT HIGH

to various heights, designed to accommodate electronics without

POINT MARKET

office. Pieces that fit anywhere in the home and work with an estab-

TRENDS TO

HOME ENTERTAINING

PERSONALIZE YOUR HOME

spiderwebs of cords. Style is delivered with a host of different materials, colors and arrangements. When considering home work spaces, there isn’t always a designated lished design scheme, in a broad array of styles and price points, are critical. This way they can be easily incorporated into existing layouts.

As more people use their home as a gathering place for friends and family, they search for unique pieces that function both as storage and serving areas for beverages and snacks. Whether it’s called a social cabinet, a wine unit, or a bar, it’s the function and look that’s important. High Point Market showed more choices than ever before, including freestanding bar cabinets, cocktail carts, cocktail ottomans and accessories that fit every taste and space.  OUTDOOR LIVING  Some of life’s best moments are spent outdoors. This market offered even more ways to create a luxurious retreat of your own without ven-

THE RECENT HIGH POINT HOME FURNISHINGS

turing any farther than your deck or backyard. Outdoor spaces can be

MARKET CONTINUED OFFERING RETAILERS AND

as sensational, comfortable, intimate and livable as our indoor spaces.

INTERIOR DESIGNERS NEW DECOR AND DESIGNS

Outdoor living today aspires to create sophisticated products by

TO PERSONALIZE LIVING SPACES. Home furnishings

combining traditional craftsmanship with innovative usage of diverse

suppliers are now designing a wider range of products that

materials. New technology in fabrics and frame materials creates fur-

meet functional, fun and technological needs.

niture that has style, functionality and durability. Plus, a huge variety of fire pits, fireplaces and furnishings provide a cozy area and extend the use of your outdoor living through all four seasons. MID-CENTURY MODERN

Patrice Hawkins

A category that would also be considered “on trend” is mid-century modern, Scandia modern and a range of 1950’s and 60’s influences, such as brass, chrome and lucite. The renaissance of this design style continues stronger than ever with sleek, angular lines combined with curved forms, slubby tweeds, textured weaves and mid-tone wood finishes putting the “mod” in modern. People love the simplicity and natural designs that are hallmarks to that mid-century modern look, which incorporates easily into small and large spaces. It was an informative market indeed, providing lots of inspiration for the Decorating Den Interiors designers to incorporate into new clients’ homes in 2018. Decorating Den Interiors is there to assist you in sorting out the new trends and furnishings in the marketplace that

Valery Huffenus

complement your design and enhance your home.

PATRICE HAWKINS and VALERY HUFFENUS are award-winning designers with more than 20 years experience. Each own an independently owned and operated Decorating Den Interiors franchise in Charlotte, NC. DecoratingDen.com. Call 704-807-7905 for a personal consultation. 14

South Charlotte Lifestyle | February 2018


Decorating Den Interiors

Where Business & Nature Meet

Privately owned and operated, Lucky Clays Farm embodies the rustic beauty of North Carolina’s Central Piedmont. Our spacious location of over 500 acres, with versatile indoor and outdoor settings, provides a unique destination for your next private business function or corporate retreat. Our state-of-the-art facilities offer an experience unlike any other.

Jim Schmid Photography

For more information, or to book your next corporate event, please contact us at 1-855-858-LUCK (5825) or visit our website at LuckyClaysFarm.com

Accent Photography February 2018 | South Charlotte Lifestyle

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South Charlotte Lifestyle | February 2018

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REALTY REPORT

SOUTH CHARLOTTE

NEIGHBORHOOD

REALTY REPORT

ORIGINAL PRICE

SOLD PRICE

%SOLD/ORIG

DOM

BDRMS

BATHS

Tuckaway Park

$1,699,000

$1,650,000

97%

186

5

6

Cotswold

$1,400,000

$1,400,000

100%

7

5

6

Songwood Estates

$1,060,000

$1,086,856

103%

0

5

6

Myers Park

$999,000

$990,000

99%

6

3

3

Eastover

$980,000

$990,000

101%

4

4

3

Cotswold

$875,000

$875,000

100%

6

4

4

Cotswold

$799,999

$785,000

98%

95

5

4

Governors Square

$685,000

$705,000

103%

7

4

3

Briarcliff

$699,000

$680,000

97%

229

3

2

ReAlta

$648,090

$648,090

100%

3

4

5

*DOM=Days on Market

SOUTH CHARLOTTE LUXURY HOME SPECIALIST Contact me today for a consultation on how your home can be marketed in the Carolinas and around the world.

LOCAL

PA R T N E R G L O B A L

REACH HANES WALKER 704.366.2830 haneswalker.com hanes.walker@sothebysrealty.com Sotheby’s International Realty® and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity.

February 2018 | South Charlotte Lifestyle

17


2018 » BEST COSMETIC SURGEON Capizzi, M.D.

900 East Boulevard, Charlotte 704.655.8988 | CapizziMD.com Dr. Peter J. Capizzi is regarded as the one of the preeminent choices for surgeries and cosmetic procedures. Dr. Capizzi completed his plastic surgery training at the renowned Mayo Clinic and is double-board certified in both plastic and general surgery.

» BEST DENTIST

SouthPark Dentistry 6865 Fairview Road, Charlotte 704.364.9686 | SouthParkDentistry.com SouthPark Dentistry offers a full range of general & cosmetic dental treatments at their office to help you achieve your perfect smile, such as teeth whitening, crowns, preventive care and implants. They utilize the latest in dental technology and techniques in order to offer you the best preventive care and treatment available in Charlotte.

18

South Charlotte Lifestyle | February 2018

» BEST DERMATOLOGIST South Charlotte Dermatology 10370 Park Road, Pineville 704.542.3003 | Charlotte-Dermatology.com Dr. David B. Schulman, a Board Certified Dermatologist,  relocated  from New York to Pineville in 2008 and  founded South Charlotte Dermatology, PC.  Dr. Schulman specializes in General Dermatology, including all skin, hair, and nail issues.


» BEST OPTOMETRIST

Sally’s Optical Secrets

health & Wellness

1419 East Boulevard #C, Charlotte 980.228.9267 | SallysOptical.com Eyewear should be viewed as an accessory, a piece of fine jewelry—after all it is your first visible accessory. At Sally's, glasses are much more than just medical devices and will change the way you think about eyewear.  They offer a collection of couture, handmade, limited production, and exceptionally crafted and well designed frames from designers who specialize in one thing: eyewear. Deborah Triplett

» BEST CHIROPRACTOR

SouthPark Chiropractic Center 6853 Fairview Road # 100C, Charlotte 704.362.5400 As a 1984 graduate of Palmer College of Chiropractic and a National Chiropractic Board Examiner for over 18 years, Dr. Averick has dedicated her career to helping her patients.  She opened SouthPark Chiropractic Center in 1991 and has been providing the Charlotte area with not only a complete wellness center, but educating them on their health as well. She has kept up-to-date on many continuing educational classes each year, ensuring that her patients receive the most comprehensive and advanced chiropractic care available.  Dr. Averick  uses a "whole person approach" when taking care of her patients, combining the very best hands-on technique, state of the art physiotherapy procedures, and acupuncture to help accelerate and/or maintain your journey to good health. 

» BEST DAY SPA

The Spa at Ballantyne 10000 Ballantyne Commons Parkway, Charlotte

» BEST ORTHODONTIST

704.248.4141 | SpaBallantyne.com A relaxing escape is within minutes at The Spa at Ballantyne. With a menu inspired

Webb Orthodontist

by nature, spa treatments are designed to nurture the mind and body through the

2915 Coltsgate Road, Suite #102, Charlotte

use of ritualistic methods and healthy products in a calming environment. The Spa

704.364.7343 | Webb-Orthodontics.com

at Ballantyne provides a sensory experience to soothe the senses and enhance well-

Webb Orthodontics is a family business tailored to

ness. Choose from a selection of spa services including massage, facial, body treat-

treating families with the highest level of care in the

ments, manicures, pedicures and hair salon services. Explore indigenous treatments

most patient-friendly environment. Dr. Mickey Webb,

like the Carolina Lavender Spa Collection, day spa packages, overnight spa packages

his son Dr. Colin Webb, and their staff take great pride

and fitness experiences. Enjoy spa dining, pools, eucalyptus steam room, saunas,

in treating patients like family members and providing

whirlpools and lounges to complete your spa destination experience.

CONTINUED >

a patient experience second to none. Dr. Mickey Webb opened the practice in 1981 and has maintained an

The Spa at Ballantyne

impeccable reputation as one of the best orthodontists in the country. Dr. Colin Webb joined the practice in 2013, and together they have built the practice into one of the most successful orthodontic offices in the Charlotte area. Every piece of equipment at the practice’s beautiful, convenient office in SouthPark is on the leading edge of orthodontic technology, which translates to the most effective and comfortable treatment. The practice offers a full array of orthodontic services, including Invisalign. February 2018 | South Charlotte Lifestyle

19


READERS’ CHOICE 2018

(CON TI N U ED)

» BEST PRIVATE SCHOOL Providence Day

home & services

5800 Sardis Road, Charlotte 704.887.6000 | ProvidenceDay.org Through an intentional TK-12 global curriculum, Providence Day prepares their students to be empathetic problem solvers and active global citizens. Their classrooms are places of discovery, where learning about diverse cultures and shared experiences creates connections to a larger humanity. They teach students to respect others, develop their communication skills and build their confidence, so they can collaborate and lead in a world that is culturally diverse. Their international network of partner schools allows them to send students and  faculty out to the world, and to bring the world back to their school. They exist to inspire in their students a passion for learning, a commitment to personal integrity, and a sense of social responsibility.

» BEST LANDSCAPER Metro Greenscape 1622 Parker Drive, Charlotte 704.817.3819 | MetroGreenscape.com In 1998, as a teenager from the Northeast, Darin  Brockelbank started mowing lawns in his neighborhood to  earn extra money. Soon this side job would be the  beginnings of a family-owned, multi-million dollar lawn  maintenance and landscaping company.  Heather began helping in 2002, and the two hired their  first employees in 2004. Metro Greenscape, a husband  and wife owner-operated outdoors company, was born. Growth came quickly, and expansion from maintenance to landscaping occurred. With an early focus on residential customers, and new expansion into commercial management, the company has survived and flourished as a result of its philosophy, fantastic team, and countless referrals.

» BEST HOME BUILDER Arcadia Homes, Inc.

6428 Bannington Road, Suite A, Charlotte 704.412.4130 | ArcadiaHomesInc.com For over two decades, Arcadia Homes has specialized in building homes and relationships with a level of care that has made them one of the premiere builders of luxury custom homes in the Charlotte area. The pursuit of livable luxury inspires the Arcadia team’s passion and devotion to custom homebuilding. They know that a custom home shouldn’t be built without also building a lasting relationship with the customer. Through their use of cutting edge technology and resources, they're committed to providing the highest level of service and communication, while holding the individual and personal relationship in the highest regard. They cultivate lasting relationships and a relentless pursuit of the highest quality construction and design, and their homes are consistently delivered in the form of livable luxury. 20

South Charlotte Lifestyle | February 2018

Good's Home Furnishings


» BEST HOME DECOR Goods Furnishings

11735 Carolina Place Parkway, Pineville 704.910.4045 | GoodsHomeFurnishings.com From day one, the owners of Good’s Home Furnishings made their intention clear in how their company would serve the local communities: “Our goals are to make furniture shopping fun, stylish and affordable, while also providing for charitable contributions that will serve social needs and help local organizations with their giving efforts. We believe as business owners we have an obligation to support our community and its many people.” Good’s Home Furnishings was born during the economic downturn; they felt it was the perfect opportunity to branch out and offer the people of Charlotte a well-edited mix of quality furniture from a variety of top brand resources. They currently have two stores, one in Hickory and one in Pineville. 

» BEST HEATING/

COOLING/PLUMBING

Morris Jenkins 13725 South Ridge Drive, Charlotte 704.357.0484 | MorrisJenkins.com Morris-Jenkins is a family-owned and operated air conditioning, heating and plumbing company. Since 1958, they have provided service in homes all over the greater Charlotte area. The largest HVAC and plumbing service provider in the region, Morris-Jenkins is a large company with the heart of a small company.  Morris-Jenkins philosophy is to make it easy for the customers, and as customers’ needs have changed, Morris-Jenkins has adapted to meet those needs with same day service, evening and weekend service at no additional charge, online scheduling, and more.

CONTINUED >

February 2018 | South Charlotte Lifestyle

21


READERS’ CHOICE 2018

(CON TI N U ED)

» BEST INTERIOR DESIGN Decorating Den

home & services

Decorating Den Interiors in the Charlotte Metro Area 704.807.7095 | DecoratingDen.com Decorating Den Interiors has been serving North America for over 47 years with current trends competitively priced, all within a pre-established timeline and budget. Valery Huffenus and Patrice Hawkins bring the design process to their clients’ homes, offering more than 100 lines from top manufacturers representing custom upholstered and case good furniture, lighting, wall and floor coverings, window treatments, custom bedding,

Gil Stose Photography (Gil Stose)

and home accessories, the majority of which are available only through a Decorating Den Interiors franchise. The duo source many lines that are not readily available to independent interior designers. The process is called “Lifestyle Design,” because it’s based on their client’s lifestyle, timeframe and investment goal. From consultation through design, delivery and installation, they save their clients time and money while creating distinctive spaces. Whether the client’s goal is a repurposed room or a whole new environment for their entire house, Decorating Den Interiors has a solution.

» BEST ARCHITECTS

Meyer | Greeson | Paullin | Benson 320 South Tryon Street, Suite 222, Charlotte 704.375.1001| MGPB.com Meyer | Greeson | Paullin | Benson is inspired by the experiences and passions of their clients. With their holistic vision, they strive to create a synthesis of classic style, regional character and personal needs. Founded in 1979, the firm draws on years of experience to craft an architectural response unique to each client and site. They offer a full range of comprehensive services to take a project from inspiration to realization. Their collaborative environment ensures a successful project by keeping communication open with their clients and contractors throughout the building process. From partners to project managers, each employee is dedicated to making the entire process enjoyable for the client. They are committed to bringing the full benefit of their experience to each project, regardless of size and scope. Their long-standing relationships with  the finest builders and subcontractors in the region result in beautiful and enduring structures every time.

» BEST MAID SERVICE Julie Legge, Charlotterealestatephotos.com

Maid Brigade

1014 Industrial Drive, Matthews 704.419.8995 | MaidBrigade.com In May, Maid Brigade will be celebrating 20 years in business!  It was all started in 1998 by Marc Titlebaum with one maid and one vehicle; they now have about 55 maids and 25 vehicles. All of their cleaners are professionally trained, certified, bonded & insured. They  specialize in eco-friendly, green cleaning, offering regular weekly, bi-weekly and monthly service, as well as one-time and on-call cleanings. They've received the Angie’s List Super Service Award from 2012 through 2017, the Franchise of the Year award (out of 85 franchises) at the Maid Brigade convention, and the Maid Brigade Open Heart Society Award for community efforts. Maid Brigade has done charitable work throughout Charlotte for organizations including Charlotte Family Housing, Ronald McDonald House,

Anitra Photography 22

South Charlotte Lifestyle | February 2018

Zab’s Place, Classroom Central and a handful of other organizations/non-profits. They're not just residential cleaners, they help people reclaim their free time!


» FITNESS

» BEST LUXURY AUTOMOTIVE

400 E Morehead Street, Charlotte 704.716.6100 | YMCAOfGreaterCharlotte.org Located near Uptown Charlotte on the corner of Morehead and South Boulevard, the Dowd YMCA is one of 19 branches of the YMCA of Greater Charlotte. The branch is one of the busiest across the fourcounty area of the YMCA of Greater Charlotte, with three basketball gyms, hundreds of group exercise classes including cycle, yoga and cardio/weight training, a fitness center with over 150 pieces of equipment, a free-weight area, two 25-yard indoor pools, racquetball courts, steam room, sauna and hot tub. It’s also an exciting space that is evolving with fitness trends: the branch will complete a major renovation project in 2018 that will expand the space and update equipment, fixtures and experiences with new spaces for yoga, barre, sports performance training and a functioning rooftop with the Charlotte skyline as the backdrop.

Hendrick BMW

6950 E Independence Boulevard, Charlotte 704.321.4851 | HendrickBMWCharlotte.com

home & services

Dowd YMCA

Hendrick BMW offers the largest and most complete selection of new BMW cars in the three state region. Committed to providing exceptional service and exceeding their customers' needs, they constantly strive for excellence in character and quality within every aspect of their business. All their vehicles are competitively priced to give you the best and highest possible value for your money. Hendrick BMW’s financial experts work hard to provide you with the most viable financing options. Their factory-trained and certified technicians deliver high-quality service. Their state-of-the-art service center includes 40 technician bays and over 30,000 square feet of workspace. At Hendrick BMW, they do not just sell cars, they provide a complete car-buying experience. They provide

» BEST FINANCIAL & WEALTH MANAGEMENT

their customers with everything, from car repair services, auto part sales to car loan and lease financing.

CONTINUED >

Sean Martin, Edward Jones

14825 Ballantyne Village Way #2409, Charlotte 704.544.5055 | EdwardJones.com Sean Martin joined Edward Jones as a Financial Advisor in 2009, opening the firm’s first office in Ballantyne. He earned a bachelor’s degree in Finance from Temple University in Philadelphia. In addition, he received the  AAMS® professional designation in 2013. His wife Candace is from Monroe, NC, and they  have been married since May 2017. His senior branch office administrator, LuAnne, has eight years of experience and is dedicated to providing you with the highest level of service possible. Relationships are key, and in their view, meeting face-to-face builds strong relationships. They meet when it’s convenient for their clients because they recognize the challenging needs of their businesses and their lives. 

A SAMPLING OF THE ACTIVITIES THAT OUR CAREGIVERS CAN PROVIDE AS FOLLOW: • Post-Hospital Care • Alzheimer’s and Dementia Care

Home Care Services

Our Mission: To assist every client with improving their quality of life at home by helping them find trusted, pre-screened and qualified care providers to meet their individual needs.

• Assistance with Mobility and Ambulations • Medication Reminders and Management • Bathing, Personal Hygiene and Dressing • Diabetes Management

learn more: WWW.AROGACARE.COM call: 704.319.5500 February 2018 | South Charlotte Lifestyle

23


(CON TI N U ED)

home & services

READERS’ CHOICE 2018

» BEST RETIREMENT HOME The Cypress of Charlotte 3442 Cypress Club Drive, Charlotte 704.714.5500 | TheCypressOfCharlotte.com

» BEST JEWELER

Diamonds Direct SouthPark 4521 Sharon Road, Charlotte 704.532.9041 | DiamondsDirect.com At the heart of their culture is a family atmosphere where teamwork, fun and a positive attitude are crucial to providing a unique shopping experience that sets Diamonds Direct apart in the industry. They take ownership, charge forward and make decisions that allow them to create long-term relationships with their customers. They believe they have what it takes to succeed, and it’s up to them to continue to raise the bar daily. The customer is why they exist. Therefore, they will listen, exceed their expectations, and never say no. Diamonds Direct is a true direct diamond importer, cutting out all the middle man markups. Having buying offices in Israel and India allows them to hand-pick only the best diamonds to come to their retail stores. Their focus is owning the right diamonds at the right value. Their selection, education, warranties and guarantees  create a no-risk shopping environment that is customer-focused and flexible to make sure they maximize the customer’s budget and exceed their expectations.

» BEST HAIR SALON

Carmen! Carmen! Salon Ballantyne: 15235 John J. Delaney Drive, Charlotte Cotswold: 324 S. Sharon Amity, Charlotte 704.364.0270 | CarmenCarmenSalon.com Carmen! Carmen! Salon e’Spa is celebrating 30 year of making the Queen City look and feel beautiful. Under the Artistic Direction of Carmen Cutrona, a North American Hairstylist of the Year Award (NAHA) and Global Master of the Arts Winer, Carmen! Carmen! has achieved international recognition and status.  Their Artistic Team has over 100 years of combined experience and pride themselves in one-on-one education to their guests and young artists with whom they mentor and advise. They offer all types of hair and spa services catered to all guests. 

24

South Charlotte Lifestyle | February 2018

One of the great rewards that comes with age is the opportunity to enjoy a very real sense of increased freedom. At The Cypress of Charlotte, they’ve created an entire community devoted to this newfound freedom. They do this by offering nearly limitless recreational, dining and social avenues; by allowing you to buy a home that suits your tastes and finances; by providing on-campus healthcare a leisurely walk away; by providing an impressive new Sports and Fitness Center; and by nestling all of this in a secluded, lush haven mere minutes from the vibrant action of Charlotte’s South Park area.  But what many Cypress members and their families agree is the best Cypress benefit is they  own  their lovely home. No rent, no non-refundable entrance fee. And with essentially all maintenance and housekeeping and activities covered by membership—and an in-house activities coordinator to plan and organize events—members are free to enjoy life and leisure as few people are. Plus, the Cypress life is surprisingly affordable. Most members say the monthly expense is similar to living in their former home, but with so many additional conveniences.   Destiny Johnson


» BEST VETERINARIAN

SouthPark Animal Hospital

BALLANTYNE COMMONS

5240 Park Road, Charlotte 704.523.3457 | SouthParkVet.net Conveniently located at the intersection of Park and Selwyn, SouthPark Animal Hospital was founded in 2000, continuing the tradition of a veterinary hospital on this site for more than 60 years. Dr. Wayne Mercer has been in practice in Charlotte since 1984 and now is blessed to serve some of the best animal lovers in Charlotte. The staff of associate veterinarians, having over 30 years of combined experience, along with dedicated technicians, vet assistants, CSRs, and kennel attendants, provide quality medical, surgical and boarding care to companion animals.   SouthPark Animal Hospital can proudly say that they are pleased to boast of employing six students that have either completed or are currently attending veterinary school, including the Mercer’s own children. They are excited to be in the final phases of an expansion that includes new surgical and dental suites as well as indoor luxury boarding with separate feline and canine facilities.  Whether you have a new kitten or a senior dog, each will be treated with the same compassion and care, as would our very own family members.   

STORAGE

CENTRE

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100% Climate-Controlled Boxes & Packing/Storage Supplies Video Surveillance 7 Days a week Access Large Truck Accessibility Helpful Friendly Staff

Mention Promo Code

PROMO2018 & Receive 35% OFF

the First Two Months Expiration Date March 31, 2018

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Ch Still

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» BEST DOG CARE/GROOMING PetSmart

704-814-0884

8150 Ikea Boulevard, Suite 25, Charlotte 704.208.5264 | PetSmart.com

5527 Ballantyne Commons Pkwy, Charlotte, NC 28277

PetSmart's professional, academy-trained, safety-certified dog and cat stylists are at your service. With their Look Great Guarantee, if your pet doesn’t look great, they'll do what it takes to make it right.

E-mail: bcsc@dmi-nc.com www.dmistorage.com

CONTINUED >

February 2018 | South Charlotte Lifestyle

25


READERS’ CHOICE 2018

(CON TI N U ED)

» BEST DESSERT

Nothing Bundt Cakes

Food & B ever ag e

Ballantyne: 9704 Rea Road, Waxhaw 704.845.2253 Uptown: 601 S. Kings Drive, Charlotte 704.909.4577 | NothingBundtCakes.com "I grew up baking with my grandmothers since I was old enough to stand on the stool to help them," says Tia Davis of local Nothing Bundt Cakes.  "I am from a very large Italian family and baking for holidays was a very important event that pretty much happened every weekend! Having the opportunity to own a franchise where we bake each and every cake in our own bakeries is something to be

» CASUAL DINING

proud of. Each Bundt cake features a light, moist taste and

Viva Chicken

fresh look, along with our custom decorations that are

Elizabeth: 1617 Elizabeth Avenue, Charlotte | 980.335.0176

contemporary and different from any other. We offer 11 dif-

Ballantyne: 12206 Copper Way, Charlotte | 704.341.8174

ferent flavors and sizes from our mini Bundtinis, personal

Park Road: 4500 Park Road, Suite 100, Charlotte | 980.999.5777

size Bundtlets and cakes in different sizes to serve 6-30

Waverly: 11641 Waverly Center Drive, Suite K1, Charlotte | 980.225.7059

family members or friends! We pride ourselves in using

VivaChicken.com

the highest quality of fresh ingredients to provide cakes

Viva Chicken is a Peruvian Rotisserie Joint specializing in Pollo a la Brasa. Our menu is fresh, flavorful, and packed with inspired

that are moist and delicious."

recipes that will transport your taste buds to the streets of Peru. Viva Destiny Johnson

Chicken is not only hip and healthy, it’s quick and convenient and a great spot for dine-in or takeout. Viva Chicken offers only the freshest ingredients. Their chicken is always fresh, never frozen. It’s 100% natural, hormone free and cooked fresh every hour in a hand-built, charcoal fired oven imported from Lima, Peru.

» BEST BREWERY

The Olde Mecklenburg Brewery 4150 Yancey Road, Charlotte 704.525.5644 | OldeMeckBrew.com “Freshness is the most important quality of the beer at The Olde Mecklenburg Brewery (OMB),” says OMB’s founder, John Marrino. “Local beer is fresh beer, and fresh beer is better beer. We pull fresh beer weekly from our lager tanks, package it cold and self-distribute every drop in refrigerated trucks. Brewing quality beer and serving it fresh is what OMB is all about.”

» BEST FINE DINING The Fig Tree

1601 E 7th Street, Charlotte 704.332.3322 | CharlotteFigTree.com The Fig Tree offers Italian and French inspired cuisine and an incredible wine selection in a remodeled 1913 bungalow in historic Elizabeth. Chef Greg and wife and general manager Sara Zanitsch founded the restaurant 13 years ago and have been a local favorite ever since. 26

South Charlotte Lifestyle | February 2018

The Olde Mecklenburg Brewery


GIVE YOUR HOUSE AN UPGRADE

IN THE COMFY DEPARTMENT. B U I LT T O A H I G H E R S TA N D A R D ™

ASK ABOUT SPECIAL FINANCING FOR 60 MONTHS!* © 2018 American Standard Heating & Air Conditioning All rights reserved

89 HEAT

$

TUNE UP PER SYSTEM MUST PRESENT COUPON • EXPIRES 3/31/18

FREE

WIFI THERMOSTAT WITH INSTALLATION OF HVAC SYSTEM MUST PRESENT COUPON • EXPIRES 3/31/18

www.qualitycomfortnc.com

704-821-6920 *Subject to credit approval, see store for details. See your participating independent American Standard Dealer or visit AmericanStandardAir.com for complete program eligibility, dates, details and restrictions. Available through participating independent American Standard dealers. Special financing offers and instant rebates from $75 up to $1,100. All sales must be to homeowners in the United States. Void where prohibited. Valid on qualifying systems only. Offer expires 3/31/2018.

February 2018 | South Charlotte Lifestyle

27


1-17 CHARLOTTE BALLET’S INNOVATIVE WORKS

Patricia McBride & Jean-Pierre Bonnefoux Center for Dance

Innovative Works, one of Charlotte Ballet’s most popular performances, showcases contemporary ballet in an intimate setting. The 200-seat theater at the Patricia McBride & Jean-Pierre Bonnefoux Center for Dance provides the perfect venue, bringing the artist and audience together for a truly unique experience. For an added bonus – tickets include a dessert reception with the dancers and artistic staff following the show..

2 AN AMERICAN IN PARIS Belk Theater

Christopher

Warren-Green,

con-

ductor of the Charlotte Symphony Chorus, presents George Gershwin’s symphonic poem. An American in Paris is presented alongside Copland's Old American Songs and Grammy Award-winner and Charlotte Symphony Artist-in-Residence Mark O'Connor's Americana Symphony.

3 4TH ANNUAL MINT OYSTER ROAST Mint Museum Randolph

The Founders’ Circle and the Young Affiliates of the Mint are proud to present the 4th Annual Mint Oyster Roast. As with years past, they ’ll have all the oysters and low country boil you can eat while they last, beverages, and s’mores for the kid in all of us.

28

South Charlotte Lifestyle | February 2018

F E B R U A RY

LIFESTYLE CALENDAR


F E B R U A RY

4 LAST LOOK: CHARLOTTE COLLECTS Mint Museum Randolph

Last chance to enjoy the special exhibition Charlotte Collects: Contemporary Couture & Fabulous Fashion.

9 FESTIVAL OF LAUGHS Ovens Auditorium

Sommore, Earthquake, George Wallace and Tony Rock bring their funny multiact show to the Queen City.

10 TASTE OF THE MINT: ROMARE BEARDEN Mint Museum Uptown

Wine and dine on three small plate tastings and take a tour of the new Bearden installation, Sing on the Canvas. Ages 21+ Pre-registration required at mintmuseum.org/happenings

11 ROBERT PLANT & THE SENSATIONAL SPACE SHIFTERS

Looking for a good neighborhood

BUTCHER SHOP & GROCERY OUTLET? We carry everything from prime rib to beer and wine, to everyday groceries.

Ovens Auditorium

In celebration of the release of his eleventh solo album, Carry Fire, every online ticket purchase will receive a copy of the new album. Carry Fire  has already begun drawing early critical notice, with  Rolling Stone  praising “The May Queen” for its “winsome guitar melodies and rhythms” and the “thunderous” “Bones of Saints” for its “rustic guitars and thumping tom-toms.”

CONTINUED >

8410 Rea Road, Suite 110, Charlotte, NC 28277 THEBUTCHERMARKET.COM February 2018 | South Charlotte Lifestyle

29


Our goal is to help you pursue yours. It’s that simple.

16 BEATBOX+ Knight Theater

Christopher ducts

James

PROJECT

Lees

Trio,

F E B R U A RY

LIFESTYLE CALENDAR

con-

which

is

breaking down traditional ideas of

chamber music. Featured in this concert is Scatter, a concerto written for

Your goals are what really matter. That’s why we’ll take the time to understand what’s most important to you: your family, your work, your hopes and dreams. Then we can help you get ready for the future with a financial strategy that’s designed just for you.

PROJECT Trio by rising American composer Adam Schoenberg.

22 ADULT PAINTING PARTY: MIXED MEDIA Mint Museum Uptown

It’s party time in the Mint studios!

Go on an after-hours tour of their early 20th century collection, enjoy an

Fritsche Brathwaite Group Amy W. Fritsche, CFP®, CIMA® Senior Vice President Wealth Management Advisor

adult beverage with a friend, and cre-

704.705.3239

mintmuseum.org/happenings

ate your own mixed media creation. Ages 21+ Pre-registration required at

amy.fritsche@ml.com Sabrina L. Brathwaite, CRPC® Senior Financial Advisor

25

704.705.3227

GABRIEL “FLUFFY” IGLESIAS

sabrina_brathwaite@ml.com Merrill Lynch 6000 Fairview Road, Suite 700 Charlotte, NC 28210

Olga W. Guin Registered Client Associate

fa.ml.com/fritsche.brathwaite

olga.guin@ml.com

704.705.3269

Ovens Auditorium

Gabriel Iglesias is one of America’s most successful stand-up comedians performing to sold-out concerts around the world. Celebrating 20 years in standup comedy, Iglesias is currently on the new world tour, FluffyMania World Tour: 20 Years of Comedy.

Life’s better when we’re connected® Merrill Lynch Wealth Management makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated, a registered broker-dealer and Member SIPC, and other subsidiaries of Bank of America Corporation. Investment products:

Are Not FDIC Insured Are Not Bank Guaranteed

May Lose Value

The Bull Symbol, Life’s better when we’re connected and Merrill Lynch are trademarks of Bank of America Corporation. Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® in the U.S. CIMA® is a registered certification mark of Investment Management Consultants Association, Inc. CRPC® is a registered service mark of The College for Financial Planning. © 2017 Bank of America Corporation. All rights reserved. ARQQX6X3 | AD-05-17-0185 | 470949PM-1016 | 05/2017 30

South Charlotte Lifestyle | February 2018

FEB 27 - MAR 3 2018 CIAA BASKETBALL TOURNAMENT Bojangles Coliseum

Early round game sessions will be held at Bojangles' Coliseum on Feb. 27 and 28, followed by the quarterfinals, semifinals and championship finals at Spectrum Center from March 1 to 3.


F E B R U A RY

Beautiful Smiles for everyone, with the comforts of a spa. Experience our massage chairs heated neck pillows, and warm parrafin hand treatments!

704.243.5515 800.277.9722 charlotte.itex.com www.itex.com

Dr. Naureen Qazi

|

2908 Oak Lake Blvd 800.277.9722 www.itex.com

CALL TODAY

to find out about our FREE whitening program!

Suite 201, Charlotte

704.357.9955 LakePointeDentistry.com

CLEAN you can FEEL!

100% Satisfaction Guarantee

Free Pickup & Delivery

All cleaning done on site

Treat your clothing investment to an I M P E CC A B L E C L E A N ! Environmentally non-toxic cleaning agents. 1408 East Boulevard Suite AA

704•372•0009

martinizing.com/Dilworth

South Charlotte L

I

F

E

S

T

Y

L

E

READERS’

CHOICE 2017

with the purchase of a Bundtlet Charlotte 601 S Kings Dr • Charlotte, NC 28204 • (704) 909-4577 Marvin 9704 Rea Rd, Suite A • Waxhaw, NC 28173 • (704) 845-2253 Tega Cay 1143 Stonecrest Blvd, Suite 105 • Tega Cay, SC 29708 • (803) 547-0622 NothingBundtCakes.com

Expires 2/28/18. Coupon must be presented at time of purchase. Limit one free Bundtlet with the purchase of one Bundtlet per guest. Multiple free Bundtlets with purchase of multiple Bundtlets is not permitted. Valid only at the bakeries listed. No cash value. Coupon may not be reproduced, transferred or sold. Internet distribution strictly prohibited. Must be claimed in bakery during normal business hours. Not valid with any other offer.

17-SM-0145-1218-1

February 2018 | South Charlotte Lifestyle

Bakery #: 145

31


business directory AUTOMOTIVE

Steve Moore Chevrolet (844) 386-6673 stevemoorechevrolet.com Volvo Cars Charlotte (704) 563-1000 volvocharlotte.com  

CHARITIES & FUNDRAISERS Seed 20 seed20.org

DENTISTS & ORTHODONTICS

Lake Pointe Family Dentistry (704) 357-9955 lakepointedentistry.com

DRY CLEANERS

Martinizing Dry Cleaning and Laundry (704) 372-0009 martinizing.com/Dilworth

Edward Jones Investing Sean Martin (704) 544-5055 edwardjones.com Sabrina Brathwaite Merrill Lynch (704) 705-3239 fa.ml.com/fritsche.brathwaite  

FOOD & BEVERAGE Nothing Bundt Cakes - Charlotte (704) 909-4577 nothingbundtcakes.com The Butcher Market (704) 542-4530 thebutchermarket.com  

HEALTH & WELLNESS

ENTERTAINMENT & RECREATION

Aroga Care (704) 319-5500 arogacare.com

FASHION & ACCESSORIES

Salins Group (704) 372-1942 SalinsGroup.com

Blue Haven Pools - Charlotte (704) 451-9558 bluehavennc.com

Charlotte Running Co. (704) 377-8786 charlotterunning.com Morrison Smith Fine and Custom Jewelers (704) 332-1605 morrisonsmith.com  

32

FINANCIAL SERVICES & PLANNING

HOME BUILDERS & REMODELERS

HOME DESIGN & FURNISHINGS

Goods Home Furnishing (704) 910-4045 goodshomefurnishings.com Tatum Galleries (828) 963-6466 tatumgalleries.com  

South Charlotte Lifestyle | February 2018

HOME SERVICES

Assa Abloy Garage Entry (704) 749-7851 Grattan Pest Control (704) 614-6503 grattanpestsolutions.com   Lifetime Flooring Solutions (704) 771-6721 lifetimeflooringsolutions.com   Maid Pure - Charlotte (704) 266-1150 maidpurecharlotte.com   Quality Comfort (704) 821-6920 qualitycomfortnc.com  

INTERIOR DESIGN Decorating Den Interiors - Charlotte (704) 807-7095 decoratingden.com

LAWN MAINTENANCE Eco Lawn Care Services (980) 239-7428

LEGAL

Graser Smith, PLLC (704) 626-6795 grasersmith.com

MEDICAL CLINICS & FACILITIES Signature Healthcare (704) 944-8388 SignaturePediatrics.org

OTHER

Ballantyne Commons Storage Center (704) 814-0884 dmistorage.com

PHOTOGRAPHY

Discover Love Studios (704) 995-2199 discoverlovestudios.com

REAL ESTATE

Hanes Walker - Premier Sothebys (704) 366-2830 haneswalker.com

RESTAURANTS, FOOD & BEVERAGE Burtons Grill and Bar (980) 299-0999 burtonsgrill.com

TRAVEL & LEISURE Lucky Clays Farm (855) 858-5825 luckyclaysfarm.com Mann Travels - Charlotte (800) 343-6266 manntravels.com  


Servicing in Commercial, residential, healthcare and retail pest prevention and treatment. Accredited wood-destroying insect inspectors and are certified through the North Carolina Pest Management Association.

We Offer the Following Pest Service Programs: Regular Pest Service Ants, Cockroaches, Crickets, Earwigs, Fire ants, Flies, Hornets, Mice and Rats, Pantry pest, Silverfish, Spiders, Wasps, Yellow Jackets,

OVER 30 YEARS EX PER IENC E

Termite Management Cankerworm Tree Band Service Mosquito Barrier Reduction Service Inspections - North and South Carolina We provide wdo/wdi inspections for Homeowners, Buyers, Realtors and Brokers to issue the WDIR-100 and CL-100 reports for closings.

Crawlspace/Foundation Ventilation Moisture barriers installed and anchored in your crawlspace, and automatic vent installation.

8022 Providence Road Ste. 500-176 Charlotte

704-614-6503

GrattanPestSolutions.com

800.277.9722 www.itex.com

February 2018 | South Charlotte Lifestyle

33


PARTING THOUGHTS ARTICLE BERNARD LEE

What's Your Story? THE TOP 5 REASONS YOU’RE WASTING MONEY ON DIGITAL MARKETING

YOU WANT TO TAKE YOUR BUSINESS TO THE NEXT LEVEL AND

experience to solve their problem. Talk less about how great your

UNDERSTAND THAT DIGITAL MARKETING STRATEGY IS VITAL

products and services are and more about understanding what

TO COMPETE AND WIN. But this can be overwhelming and, if poorly

your customer’s challenges are.

executed, can place you further behind the competition. Here are our top five reasons why many companies are wasting money on their

3. THERE’S NO CLEAR PLAN FOR SUCCESS: You haven’t

digital marketing strategy. But there’s a twist: It’s not about your online

defined a simple but clear process that your website visitors can

execution. Most problems occur before you launch your website, write

understand if they hire you. So they don’t. Your site has too much

a blog post or post an image. It begins with your company story.

information that’s difficult to follow, so visitors to your site simply give up. Create a three to five step plan that tells visitors how to get

1. YOU HAVE AN UNCLEAR STORY: Great storytelling goes back

started and what success looks like.

centuries, and the story has a formula that’s proven and captures our attention every time. There’s a hero who has a problem that

4. YOU HAVEN’T RAISED THE STAKES: State what failure looks

they can’t solve on their own. They meet an experienced guide

like. What happens if they don’t act? More stagnation? Decreased

who’s had success solving the hero’s issue that gives the hero

profitability? High employee turnover? Make certain that this is clear

a plan. The hero now must act. This either leads to a success-

and potential customers understand the stakes of not hiring you.

ful outcome or failure. Regardless of the outcome, we’ll read the 400-page book or stay glued to our seats at the movie theater

5. VISITORS TO YOUR SITE CAN’T UNDERSTAND WHAT YOU

because the formula of great storytelling is present. It’s easy to

DO AND WHY IT MATTERS: Let’s face it, we want to tell the world

understand; we know what the hero wants and will wait two hours

how smart we are and that our product will change everyone’s life.

to see if they have what it takes. The mistake that companies

Then we make the mistake of providing every detail of this informa-

make is to feature products, services, features or benefits,

tion on the homepage of our website. Today people scan websites,

so there’s no story for your potential customers to con-

they don’t read them, so your message must be quick and clear.

nect to on your website, blog or social media posts.

We solve this issue by utilizing a 6/60/10 process. This simplifies messages above the fold (the first thing people see on your site) so

2. YOU’VE MADE YOUR COMPANY THE HERO: Your company is never the hero,

that a 6 or 60-year-old immediately understands what you do, how it improves their lives and how to get started in 10 seconds or less.

but always the guide. Your customers are the hero in their own story, so

Now, when you’re ready to amplify a digital marketing strategy,

there’s no room for another.

your audience can quickly understand how your product improves

They need a guide who

their lives with a plan for success. They’ll quickly realize that you’re

has the expertise and

Obi-Wan Kenobi to their Luke Skywalker.

For more ways to get the most out of your digital strategy, contact Bernard Lee, blee@i-ntellect.com, founder of I-ntellect, i-ntellect.com. At I-ntellect, we’re entrepreneurs with success in multiple sectors and know how tough it can be to grow your company. We leverage 25 years of business experience, combined with best in class digital strategies to take you from a leader to The Leader.

34

South Charlotte Lifestyle | February 2018


JUST LIKE RELAXING AT HOME. ONLY ROOMIER. THE NEW 2018 VOLVO S90 LUXURY SEDAN. NOW WITH 4.5 INCHES MORE LEG ROOM.

Stretch out, and relax in style, in the 2018 Volvo S90. A redesigned rear seat offers 4.5 more inches of legroom, making the S90 roomier than most of its competitors…including the Audi A6 and BMW 5-series. Add an already spacious front cockpit, ample headroom, and a panoramic moonroof, and you’re in for a luxurious ride, no matter which seat you choose. Test drive the 2018 S90 now at Volvo Cars Charlotte, 7040 East Independence. And…don’t forget to try out the back seat.

Don’t come to us... we’ll come to you! Volvo Cars Charlotte offers exclusive door-to-door Courtesy Valet for our Volvo service customers.

South Charlotte, NC February 2018  

February 2018 Issue of South Charlotte Lifestyle

South Charlotte, NC February 2018  

February 2018 Issue of South Charlotte Lifestyle