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LOCALLY OWNED ARTICLE BRIANNA MELANSON | PHOTOGRAPHY JASON WAIN PHOTOGRAPHY

FRANKLIN FLANNELS BREATHING NEW LIFE IN TO FLANNEL SHIRTS

FRANKLIN

2015 Dominic creates the first flannel for Cindy, sells 25 flannels to City Farmhouse.

2017 Launch of e-commerce website; Featured on Tennessee Crossroads

2018 Ship more than 10,000 Franklin Flannels a year

2019 Release of Franklin Flannels Linen Spray

LY-OWNED UPCYCLED

FLANNELS

IS

BUSINESS VINTAGE

FAMI-

1,000 vintage flannels sent from their wholesaler, Dominic

CREATING

A

and Cindy sort through the boxes and wonder where the flan-

THAT

nels have been and what time period they came from. They

BRING HAPPINESS AND COMFORT.

SHIRTS

ask, “Who wore this? Did it keep someone warm at night or

Dominic Laverty has the gift of innovation,

sit around a campfire?” Once Dominic transforms the flan-

wife Cindy Laverty manages the business,

nels, they have a new purpose full of exciting opportunities.

and their daughter keeps them up with the latest fashion trends. The Lavertys had recently moved to

“He looks at a red shirt and says he can pull out orange,

Franklin from California, without knowing

pink and coral colors and  has all different formulas to do

anyone in the area, in search for new begin-

that,” Cindy says.

nings. The business idea sprouted unexpect-

It’s not simply a bucket of bleach that gives the faded effect.

edly when they saw a man wearing an inter-

It could take him 30 minutes or four days to complete this

esting flannel, reportedly altered by his wife,

country staple. To stand out even more, they’ll embellish some

at Franklin's Mellow Mushroom. Dominic,

of the flannels with suede pockets or rhinestones.

an artist and hairstylist, promised Cindy that

Cindy is trying to erase the idea that flannels are strictly for

he could make her a similar flannel. And

fall and winter. They sell lightweight flannels in pastel and sum-

two days later, she was sporting a one-of-a-

mer colors that you can pair with denim shorts, cowboy boots

kind flannel that caught the eye of the owner

at a concert or throw over your bathing suit. 

of City Farmhouse at the Franklin Factory.

Once the shirt is designed, it goes through a special soft-

She requested Dominic to make 25 shirts,

ening process that gives it its  famous scent.  They’re looking

and that’s where Franklin Flannels made their

forward to attending the Vintage Market Days in Charleston

first sales. In less than a year, their business

in September.

grew nationwide only from word of mouth.

Franklin gave Cindy and Dominic Laverty a second chance

Cindy stresses the importance of sus-

at happiness and success. Now a portion of their earnings

tainability. It doesn’t matter if the flannel

goes to charities that give others second chances, such

had lost a button, the abandoned flannel

as Snooty Giggles, Second Harvest Food Bank and Hope for

will turn into an artistic piece full of char-

Domestic Violence.

acter. Whenever they get a shipment of

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Dominic “reads” or studies every flannel to determine what it is meant to look like.

Franklin Lifestyle | June 2019

“We’re in the happiness business,” Cindy says.

CONTINUED >

Profile for Lifestyle Publications

Franklin, TN June 2019  

June 2019 Issue of Franklin Lifestyle

Franklin, TN June 2019  

June 2019 Issue of Franklin Lifestyle