Food & Wine
Southern-Inspired Meal Delivery Service is Just Peachy ARTICLE HELEN GREBE
pring is here, and with it, little league sports. It’s a scenario many are familiar with: It’s 6 p.m. and you’re racing to the ball field for your son’s one-hour practice. Your daughter is at gymnastics and needs to be picked up by 6:30 p.m., which means you won’t be home until 7:30 p.m. and both children will be hungry before your car even pulls into the garage. Or, there’s the weekday rush hour drive home. You’ve left work at 6 p.m., you’ll get home by 6:45 p.m. but your spouse is awaiting your arrival anxiously and you’re both hungry enough to throw the towel in and eat out. Who has time to prep? Today, our lives are packed with on-the-go activities. A little help goes a long way. With Peach Dish, it appears that help has arrived (and none too soon). Peach Dish is an Atlanta-based company in its infancy that is progressing grandly toward maturity. In its second year of operation, the company selects, preps and ships gourmet, ingredients for mealtime, along with an easy-to-follow recipe. All one has to do is cook. The business took off like--well, hotcakes-- feeding hungry diners all over the United States. It’s as simple as sign-up, select and order. Founded by Hadi Irvani, a Buckhead resident whose career was built around successful e-commerce businesses, Irvani decided to venture into food, inspired by his love for throwing dinner parties. Known for his lavishly wild and extravagant dinners, Hadi loved to feed and entertain guests but didn’t have the often-necessary time to prep ingredients. A light-bulb moment occurred: to create a company that delivered prepared ingredients along with a recipe. And Peach Dish was born. While Peach Dish is one of four companies shipping foods nationally, what sets the business apart is its southern charm. All three competitors are based in NYC, Peach Dish is the only delivery company that is Southern-based and focused. They take their Southern focus seriously. Judith Winfrey, president, utilized her decade of experience in the food business to bring in partnerships with Southern food artisans that help create the staple ingredients for Peach Dish’s many recipes. Fresh, local ingredients are the mainstay of the business as evidenced by their suppliers that include Tucker Farms, Bamboo Juices, Revere Meat Company, H&F Bread Company and Sweetgrass Dairy, among others. Growth is steady. Peach Dish recently announced an integration with Bit Pay (another Atlanta-based company). The company’s focus is simple: growing their subscription base and offering seasonal dishes that impress. Their subscription base is already at 10,000 users and steadily rising; Peach Dish ships 1,000 packages weekly, which is 4,000 servings per week (a box is a minimum of four servings). When one considers that their price 38
BuckHavenLifestyle.com | April 2015
is reasonable (particularly for organic, fresh ingredients) at $12.50 a serving, eating out seems ridiculous. Winfrey concurs. “We deliver the joy of making something with your own hands, the ritual of making dinner with the convenience of dining at home,” she says. “You can spend more time with loved ones because we’ve done the largest part of the work--selecting the recipe, shopping and prepping--for you.” I’m eager to see how the recipes shape up, being a former cook myself of many a recipe that didn’t quite live up to snuff. I’m pleasantly surprised by the elegance of Peach Dish’s recipes including lobster risotto or steak dinner for two. The ingredients are flavorful and enterprising. For example, a curried guinea hen meatball with a coconut milk sauce and escarole over rice. Winfrey notes that this is due to the fact that Peach Dish works with a culinary director (a graduate of the Culinary Institute of America) to formulate every recipe. Peach Dish offers tempting vegetarian options like seared tofu with lemon glaze that was so light and exquisite that customers went crazy for it. If your mouth isn’t watering yet, it will be; Peach Dish is rolling out a new “Taste of Georgia” series that will include recipes from celebrity southern chefs the likes of Satterfield from Miller Union and Angus Brown from Lusca in Buckhead. I marvel at the idea of Peach Dish’s convenience and promise to place an order soon. I could use more time at home in front of the fire with a glass of wine and my husband. Maybe I’ll even get around to finishing that book I started weeks ago. “That’s exactly what we intend to provide our customers,” exclaims Winfrey. “We want to make your life easier, healthier and delicious.” I , for one, think that is just peachy! Check out PeachDish.com.
April 2015 Issue of BuckHaven Lifestyle.