Jeans moved to the other side of the tracks in the 1970s, when haute couture designers Gloria Vanderbilt and Calvin Klein started producing high-fashion versions. desirability of this utilitarian garment for women. When Marlon Brando and James Dean donned them in movies, jeans became the wardrobe item of choice for the counterculture movement of the 1950s and 60s. Seen on legs strolling hippie strongholds, like Haight and Ashbury, flower children and rockers made them a must-have item for teens. But jeans moved to the other side of the tracks in the 1970s, when haute couture designers Gloria Vanderbilt and Calvin Klein started producing high-fashion versions. Every U.S. President since Jimmy Carter has been photographed wearing jeans. Though the name for our favourite fabric is derived from European roots – Serge de Nimes, the French town that claims the fame of originating denim – jeans have a proud North American heritage that has spread across the world and can be seen on the legs and backs of people in nearly every country. Jeans and related garments have undergone many changes over the years, as cut and colours have adapted to the times. No other type of fashion enjoys such universal love.
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SOURCED FROM: • hawthornintl.com/history-of-denim • historyofjeans.com • levistrauss.com/2015/02/12/who-wore-itbest-denim-in-the-oval-office/ • vogue.fr/fashion/article/vogue-encyclopaedia-the-history-of-denim-jeans
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September/October 2021 Lifestyle 33