Page 36

LinkedIn Business Building

How do you Use LinkedIn for Business Building?

Naomi Johnson, founder of TheProfile.Company and the author of ‘What to Put on Your LinkedIn Profile’, works with companies to translate their brand message into engaging and professional LinkedIn profiles. Here, she explains some of the steps to take that create the ‘know, like and trust’ factor needed to facilitate introductions and bring in sales

If you’re like most people, you’re probably either using Insight LinkedIn really well or curious whether anyone actually gets real business results through it. As an Expert LinkedIn Profile Writer and Strategist, I want to use this article to help dispel some of the myths around LinkedIn and set you on the right path… Start with your outcome: Everyone is time sensitive, but never more so when we’re in a serviced based business where

36 www.sussexbusinessgroup.co.uk

time literally is money. Thus, you need to make sure that all of your activities are focused on achieving your outcome: to win new sales. To win new sales, we need to book sales appointments with our ideal clients. When approaching LinkedIn, ask the question “what can I do today to get an ideal prospect on the phone?” Ramp up the ROI on networking: Connect with everyone you meet at a networking event. You’ve given your 60 second pitch, you’ve listened to theirs. Whether you see yourself doing business with this person or not, you came to

“Whether you see yourself doing business with this person or not, you came to the event to meet them and build your network. Once you’re connected, you can stay front of mind even if you can’t attend regularly”

Sussex Business Times - Issue 414  

Sussex Business Times - Issue 414 - July 2017

Sussex Business Times - Issue 414  

Sussex Business Times - Issue 414 - July 2017

Advertisement